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href="/favicon-24x24.png" sizes="24x24"><link class="finalUrl" rel="icon" type="image/png" href="/favicon-32x32.png" sizes="32x32"><link class="finalUrl" rel="icon" type="image/png" href="/favicon-48x48.png" sizes="48x48"><link class="finalUrl" rel="icon" type="image/png" href="/favicon-64x64.png" sizes="64x64"><link class="finalUrl" rel="icon" type="image/png" href="/favicon-72x72.png" sizes="72x72"><link class="finalUrl" rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96"><link class="finalUrl" rel="icon" type="image/png" href="/favicon-256x256.png" sizes="256x256"><link class="finalUrl" rel="icon" href="/favicon.svg" sizes="any" type="image/svg+xml"><link class="finalUrl" rel="apple-touch-icon" type="image/png" href="/apple-touch-icon-180x180.png"><meta name="apple-mobile-web-app-title" content="IONOS Digital Guide"><meta name="msapplication-TileColor" content="#0b2a63"><meta name="theme-color" content="#001b41"><link class="finalUrl" rel="manifest" href="/site.webmanifest"><link rel="preload" class="preload" href="https://www.ionos.mx/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg" as="image"/> <link rel="canonical" href="https://www.ionos.mx/digitalguide/online-marketing/analisis-web/"/> <link rel="alternate" hreflang="de" href="https://www.ionos.de/digitalguide/online-marketing/web-analyse/"/> <link rel="alternate" hreflang="de-AT" href="https://www.ionos.at/digitalguide/online-marketing/web-analyse/"/> <link rel="alternate" hreflang="de-DE" href="https://www.ionos.de/digitalguide/online-marketing/web-analyse/"/> <link rel="alternate" hreflang="en-CA" href="https://www.ionos.ca/digitalguide/online-marketing/web-analytics/"/> <link rel="alternate" hreflang="en-GB" href="https://www.ionos.co.uk/digitalguide/online-marketing/web-analytics/"/> <link rel="alternate" hreflang="en-US" href="https://www.ionos.com/digitalguide/online-marketing/web-analytics/"/> <link rel="alternate" hreflang="es" href="https://www.ionos.com/es-us/digitalguide/online-marketing/analisis-web/"/> <link rel="alternate" hreflang="es-AR" href="https://www.ionos.com/es-us/digitalguide/online-marketing/analisis-web/"/> <link rel="alternate" hreflang="es-ES" href="https://www.ionos.es/digitalguide/online-marketing/analisis-web/"/> <link rel="alternate" hreflang="es-MX" href="https://www.ionos.mx/digitalguide/online-marketing/analisis-web/"/> <link rel="alternate" hreflang="fr" href="https://www.ionos.fr/digitalguide/web-marketing/analyse-web/"/> <link rel="alternate" hreflang="it" href="https://www.ionos.it/digitalguide/online-marketing/analisi-web/"/> <link rel="alternate" hreflang="pt" href="https://www.ionos.com/pt-br/digitalguide/marketing-online/analise-web/"/> <link rel="alternate" hreflang="x-default" href="https://www.ionos.com/digitalguide/online-marketing/web-analytics/"/> </head> <body class="position-relative page-118" id="page-118"> <nav id="navigation-main" class="navbar brand-header-bg brand-header-color position-fixed fixed-top contain-style" data-bs-theme="dark"><span class="scroll-indicator d-block fixed-top w-100"><span class="d-block brand-scroll-indicator-bg"></span></span><div class="container-fluid container-sm"><a data-linkid="guides.header.logo" class="navbar-brand mx-0 d-flex align-items-center link-internal" href="https://www.ionos.mx/digitalguide/" target="_top" title="Digital Guide" data-guides-target-uid="1"><svg class="d-inline-block m-0 brand-logo brand-header-color"><use xlink:href="https://www.ionos.mx/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#ionos-logo" /></svg><span class="brand-entity d-inline-block m-0 ms-3 brand-header-color lh-1">Digital Guide</span></a><form id="search-bar" class="search-form input-group input-group-sm w-auto mx-5 d-none d-lg-flex flex-fill" role="search" action="https://www.ionos.mx/digitalguide/buscar/" method="POST" autocomplete="off"><span class="input-group-text rounded-start-5 border-0 px-0 brand-header-search-bg"><button class="btn btn-sm brand-header-search-bg brand-header-muted-color" type="submit" id="navbar-search" data-linkid="guides.navigation.module.search.btn"><svg width="16" height="16"><use xlink:href="https://www.ionos.mx/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#icon-search"></use></svg><span class="visually-hidden">Buscar</span></button></span><input class="form-control rounded-end-5 border-0 ps-1 brand-header-search-bg brand-header-muted-color" type="text" name="search" onkeyup="javascript:localStorage.setItem('searchTerm', cleanupSearchString(this.value))" placeholder="Buscar" autocomplete="off" aria-label="Buscar" aria-describedby="navbar-search" spellcheck="false" ></form><button class="btn btn-sm btn-cta px-3 ms-auto me-5 d-none d-sm-block" type="button" data-bs-toggle="offcanvas" data-bs-target="#navbar-products" aria-controls="navbar-products" aria-labelledby="navbar-products"> Productos IONOS 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Pathfinding tiene muchas utilidades, por ejemplo, ayuda a dirigir robots, organizar cadenas de suministro, y dirigir mercancías y paquetes de datos. Te vamos a presentar las…</p><div class="mt-2 minh-5 d-flex flex-nowrap overflow-hidden"><ul class="nav d-flex flex-nowrap card-tags-fade-end w-100 gap-2"><li><span class="btn btn-sm btn-default">Glosario</span></li></ul></div><div class="read-more px-0 pb-0 pt-1 m-0 position-relative end-0 text-end lh-1 d-flex align-items-center justify-content-end"><span class="d-inline-block me-1">Leer más</span><svg width="16" height="16" class="icon-arrow-right"><use xlink:href="https://www.ionos.mx/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#icon-arrow-right"></use></svg></div></div></article></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-1899"><img src="https://www.ionos.mx/digitalguide/fileadmin/_processed_/2/e/csm_office365-t_b5f4f54bed.webp" width="1200" height="630" srcset="https://www.ionos.mx/digitalguide/fileadmin/_processed_/2/e/csm_office365-t_9fd809546e.webp 513w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/2/e/csm_office365-t_75465836e5.webp 483w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/2/e/csm_office365-t_f15abdc8e7.webp 416w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/2/e/csm_office365-t_00b254361d.webp 348w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/2/e/csm_office365-t_add9140044.webp 524w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/2/e/csm_office365-t_6f6e7bbe23.webp 396w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/2/e/csm_office365-t_5e556a5e6a.webp 304w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/2/e/csm_office365-t_401762d970.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="30 atajos de Excel que harán tu vida más fácil" alt="30 atajos de Excel que harán tu vida más fácil" loading="lazy" decoding="async" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" ><span class="media-credits d-flex position-absolute top-0 end-0 start-unset bottom-unset w-auto h-auto fs-sm"><span class="media-artist">optimarc</span><span class="media-source">Shutterstock</span></span><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.overview.article.teaser.utiles-atajos-de-excel" class="stretched-link brand-card-color text-decoration-none link-internal" title="30 atajos de Excel que harán tu vida más fácil" href="https://www.ionos.mx/digitalguide/online-marketing/analisis-web/utiles-atajos-de-excel/" target="_top"> 30 atajos de Excel que harán tu vida más fácil </a></h2><p class="card-text brand-card-color mt-auto mb-0">Cuando se conocen, los atajos para Excel hacen que trabajar con el procesador de hojas de cálculo sea más ágil y cómodo. Con los 30 atajos de teclado para Excel que presentamos aquí te será más fácil navegar por los documentos, añadir celdas o autocompletar campos. Si no existe…</p><div class="mt-2 minh-5 d-flex flex-nowrap overflow-hidden"><ul class="nav d-flex flex-nowrap card-tags-fade-end w-100 gap-2"><li><span class="btn btn-sm btn-default">Tutoriales</span></li><li><span class="btn btn-sm btn-default">Excel</span></li></ul></div><div class="read-more px-0 pb-0 pt-1 m-0 position-relative end-0 text-end lh-1 d-flex align-items-center justify-content-end"><span class="d-inline-block me-1">Leer más</span><svg width="16" height="16" class="icon-arrow-right"><use xlink:href="https://www.ionos.mx/digitalguide/_assets/b76f27cb02ebc538ac6fbabcf1a88e7f/Images/icons-sprite.svg#icon-arrow-right"></use></svg></div></div></article></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-1746"><img src="https://www.ionos.mx/digitalguide/fileadmin/_processed_/4/f/csm_data-mining-t_1b2614dec0.webp" width="1200" height="630" srcset="https://www.ionos.mx/digitalguide/fileadmin/_processed_/4/f/csm_data-mining-t_c1663fb9b9.webp 513w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/4/f/csm_data-mining-t_bd4606b77f.webp 483w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/4/f/csm_data-mining-t_64db21a700.webp 416w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/4/f/csm_data-mining-t_239e885d6b.webp 348w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/4/f/csm_data-mining-t_2d8ad2b8fd.webp 524w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/4/f/csm_data-mining-t_cdd98c1f5f.webp 396w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/4/f/csm_data-mining-t_29ab34339a.webp 304w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/4/f/csm_data-mining-t_d59cb2b066.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="Software de data mining: realiza análisis de datos más efectivos" alt="Software de data mining: realiza análisis de datos más efectivos" loading="lazy" decoding="async" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" ><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.overview.article.teaser.software-de-data-mining-las-mejores-herramientas" class="stretched-link brand-card-color text-decoration-none link-internal" title="Software de data mining: realiza análisis de datos más efectivos" href="https://www.ionos.mx/digitalguide/online-marketing/analisis-web/software-de-data-mining-las-mejores-herramientas/" target="_top"> Software de data mining: realiza análisis de datos más efectivos </a></h2><p class="card-text brand-card-color mt-auto mb-0">En la era digital, incluso en las pequeñas y medianas empresas los datos crecen hasta límites insospechados. 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