Building a Product Marketing Team | Accredited Certification

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.b-165761054-top { padding-top: 0px; } .b-165761054-bottom { padding-bottom: 0px; } } .bl { width: 100%; } </style> <section class="banner b-165761054-background_color"> <img src='https://cdn.fs.teachablecdn.com/1BXJGhuURVCcYWeYYKMA' alt='Building a PMM Team banner' data-target="block.data.image_url Building a PMM Team banner" class=b-165761054-image_overlay /> <div class="bl"> <div class="banner__inner b-165761054-alignment b-165761054-bottom b-165761054-top b-165761054-content_width"> <div class="banner__heading-group heading-type-h2"> <div data-target="block.data.heading_text" class="header b-165761054-heading_text_color rich-text"> <h2><br class="softbreak"></h2><h2> <span style="color:rgb(0, 0, 0);background-color:transparent;">Build a high-performing product marketing team that delivers growth.</span><br class="softbreak"> </h2> </div> <div data-target="block.data.subheading_text" class="subheader b-165761054-subheading_text_color rich-text"> <p><br class="softbreak"><span style="background-color:transparent;color:rgb(0, 0, 0);">Learn how to get your executive team on board, set the right goals, and build a team that product, marketing, sales, and customer success want to collaborate with.</span><br class="softbreak"><br class="softbreak"></p> </div> </div> <div class="banner__button-wrapper"> <a href='https://product-marketing1.teachable.com/purchase?product_id=4288129' target="_blank" rel="noopener" > <button class='banner__button b-165761054-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </div> </div> </section> </div>  <style type='text/css'>.b-165761055-top { padding-top: 22.400000000000002px; } .b-165761055-bottom { padding-bottom: 22.400000000000002px; } .b-165761055-text_color { color: #000000; } .b-165761055-content_width { max-width: 960px; } .b-165761055-background_color { background-color: #ffffff; } .b-165761055-heading_text_color { color: #000000; }</style> <div 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.block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-165761059-top { padding-top: 40px; } .b-165761059-bottom { padding-bottom: 40px; } .b-165761059-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-165761059-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } </style> <section class='bl container block__image-with-text b-165761059-background_color b-165761059-top b-165761059-bottom b-165761059-gutter_width image-with-text-layout-right'> <div class="b-165761059-content_width block__image-with-text__wrapper b-165761059-heading_color b-165761059-text_color b-165761059-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Course overview.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);background-color:transparent;"><br class="softbreak">Whether you’re the Head of Marketing, Product, or the company - building a dedicated product marketing team can be both challenging and rewarding. But it's also unavoidable in order to drive...</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">In order to drive organizational growth and success, you must build a solid foundation to work with and from. </span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">This course will teach you </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">how to build and lead a high-performing product marketing team</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> that accelerates growth and delivers greater alignment across your product, marketing, sales, and customer success teams. </span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">Want a better product-market fit? Want to scale and grow faster? Want to prove yourself as a team leader? Or all of the above, but aren’t sure where to start?</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">Well, you’re in luck! ☘️</span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/ngnekS0RSxuJddVvVNGz' alt='An argument using the pyramid structure' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-165761059-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-165761060-top { padding-top: 22.400000000000002px; } .b-165761060-bottom { padding-bottom: 22.400000000000002px; } .b-165761060-text_color { color: #000000; } .b-165761060-gutter_width { --gutter-width: 24px; } .b-165761060-content_width { width: 960px; } .b-165761060-heading_color { color: #000000; } .b-165761060-text_alignment { text-align: left; } .b-165761060-background_color { background-color: #FFFFFF; } .b-165761060-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-by-the-end-of-this-course " id="block-165761060"> <style> .block__image-with-text .b-165761060-text_color { color: #000000; } .block__image-with-text.b-165761060-background_color { background-color: #FFFFFF; } .block__image-with-text .b-165761060-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-165761060-text_alignment { text-align: left; } .block__image-with-text__image.b-165761060-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-165761060-top { padding-top: 40px; } .b-165761060-bottom { padding-bottom: 40px; } .b-165761060-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-left: 12px; } .b-165761060-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-right: 12px; } } </style> <section class='bl container block__image-with-text b-165761060-background_color b-165761060-top b-165761060-bottom b-165761060-gutter_width image-with-text-layout-left'> <div class="b-165761060-content_width block__image-with-text__wrapper b-165761060-heading_color b-165761060-text_color b-165761060-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/cWQ9NRcXRNq4GmuWX5La' alt='Building a PMM Team Certified | Masters badge' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-165761060-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="background-color:transparent;color:rgb(0, 0, 0);">By the end of this course, you'll be able to:</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">💪 Successfully and effectively secure executive sponsorship for a product marketing team.</span></p><p><span style="color:rgb(0, 0, 0);">📈 Prove to stakeholders how product marketing enables faster growth.</span></p><p><span style="color:rgb(0, 0, 0);">💰 Justify budget and organizational change for a new team.</span></p><p><span style="color:rgb(0, 0, 0);">⏰ Set goals and define what success looks like for your specific department.</span></p><p><span style="color:rgb(0, 0, 0);">🗺 Build a roadmap that’ll give you a clear path towards a strong, happy, successful product marketing team.</span><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-165761061-top { padding-top: 0.0px; } .b-165761061-bottom { padding-bottom: 5.6000000000000005px; } .b-165761061-background_color { background-color: #ffffff; } .b-165761061-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-165761061"> <style> .block__button--button.b-165761061-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-165761061-top { padding-top: 0px; } .b-165761061-bottom { padding-bottom: 10px; } } </style> <section class="container bl b-165761061-background_color b-165761061-bottom b-165761061-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=4288129' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-165761061-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-165761062-top { padding-top: 0.0px; } .b-165761062-bottom { padding-bottom: 5.6000000000000005px; } .b-165761062-text_color { color: #36414D; } .b-165761062-content_width { max-width: 590px; } .b-165761062-background_color { background-color: #FFFFFF; } .b-165761062-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-165761062"> <style> .block__text .b-165761062-text_color { color: #36414D } .block__text .b-165761062-content_width { width: 590px; } .block__text .b-165761062-heading_text_color h1, .block__text .b-165761062-heading_text_color h2, .block__text .b-165761062-heading_text_color h3, .block__text .b-165761062-heading_text_color h4, .block__text .b-165761062-heading_text_color h5, .block__text .b-165761062-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-165761062-top { padding-top: 0px; } .b-165761062-bottom { padding-bottom: 10px; } } </style> <section class='container bl block__text rich-text b-165761062-top b-165761062-bottom b-165761062-background_color'> <div class="block__text-wrapper b-165761062-content_width b-165761062-heading_text_color b-165761062-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);background-color:rgb(249, 250, 253);"><u>Free for Pro+ members.</u></a><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-165761063-top { padding-top: 22.400000000000002px; } .b-165761063-bottom { padding-bottom: 22.400000000000002px; } .b-165761063-text_color { color: #000000; } .b-165761063-content_width { max-width: 960px; } .b-165761063-background_color { background-color: #F5F5F5; } .b-165761063-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-testimonial " id="block-165761063"> <style> .block__text .b-165761063-text_color { color: #000000 } .block__text .b-165761063-content_width { width: 960px; } .block__text .b-165761063-heading_text_color h1, .block__text .b-165761063-heading_text_color h2, .block__text .b-165761063-heading_text_color h3, .block__text .b-165761063-heading_text_color h4, .block__text .b-165761063-heading_text_color h5, .block__text .b-165761063-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-165761063-top { padding-top: 40px; } .b-165761063-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-165761063-top b-165761063-bottom b-165761063-background_color'> <div class="block__text-wrapper b-165761063-content_width b-165761063-heading_text_color b-165761063-text_color" data-target="block.data.body"> <h5 class="ql-align-center"><span style="color:rgb(0, 0, 0);">"Building a PMM team in the Masters series is an absolute must in the toolkit of Product Marketers. It lays down actionable steps that managers can take to build high-performance product marketing teams. Seasoned managers can use the course to reorganize or rethink strategies to best achieve goals at hand while newer ones would benefit from the practical tips and resources. All in all - a great blueprint that starts with getting buy-in from leadership, encouraging collaboration, and ends with establishing goals and the steps needed to get started on the right note. Highly recommended!"</span></h5><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><span class="ql-cursor"></span><br class="softbreak">Meenu Randhawa, Senior Product Marketing Manager at Nextiva</span></p> </div> </section> </div>  <style type='text/css'>.b-165761064-top { padding-top: 22.400000000000002px; } .b-165761064-bottom { padding-bottom: 22.400000000000002px; } .b-165761064-text_color { color: #000000; } .b-165761064-gutter_width { --gutter-width: 64px; } .b-165761064-content_width { width: 960px; } .b-165761064-heading_color { color: #000000; } .b-165761064-text_alignment { text-align: left; } .b-165761064-background_color { background-color: #ffffff; } .b-165761064-image_border_radius { border-radius: 11px; }</style> <div class="course-block block image_with_text block-custom-name-meet-your-instructor " id="block-165761064"> <style> .block__image-with-text .b-165761064-text_color { color: #000000; } .block__image-with-text.b-165761064-background_color { background-color: #ffffff; } .block__image-with-text .b-165761064-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-165761064-text_alignment { text-align: left; } .block__image-with-text__image.b-165761064-image_border_radius { border-radius: 11px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-165761064-top { padding-top: 40px; } .b-165761064-bottom { padding-bottom: 40px; } .b-165761064-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 32px); margin-right: 32px; } .b-165761064-gutter_width div.block__image-with-text__image { width: calc(50% - 32px); margin-left: 32px; } } </style> <section class='bl container block__image-with-text b-165761064-background_color b-165761064-top b-165761064-bottom b-165761064-gutter_width image-with-text-layout-right'> <div class="b-165761064-content_width block__image-with-text__wrapper b-165761064-heading_color b-165761064-text_color b-165761064-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Meet your instructor.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">Andrew Hatfield is the </span><strong style="color:rgb(0, 0, 0);">Founder of Deepstar Strategic and a Go-to-Market Growth Strategist.</strong></p><p><span style="color:rgb(0, 0, 0);">He has over 25 years of experience working across startup, enterprise, and governmental organizations. Throughout his career, Andrew has focused on two things - building teams with amazing cultures and solving problems that customers care about.</span></p><p><span style="color:rgb(0, 0, 0);">In his experience, those two are inextricably linked - you can’t succeed at one without the other.</span></p><p><span style="color:rgb(0, 0, 0);">With a track record of launching new products, scaling startups, and turning businesses around, Andrew knows how to build supportive and collaborative teams that work across organizational boundaries.</span></p><p><span style="color:rgb(0, 0, 0);">Need the guidance for creating a high-performing team that thrives and delivers? You're in safe hands. 🙌</span><br class="softbreak"><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/iU4ZczgKT4WvmIkiIX1B' alt='Andrew Hatfield' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-165761064-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-165761065-top { padding-top: 22.400000000000002px; } .b-165761065-bottom { padding-bottom: 0.0px; } .b-165761065-text_color { color: #000000; } .b-165761065-content_width { max-width: 960px; } .b-165761065-background_color { background-color: #ffffff; } .b-165761065-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-learn-from-industry-experts-like " id="block-165761065"> <style> .block__text .b-165761065-text_color { color: #000000 } .block__text .b-165761065-content_width { width: 960px; } .block__text .b-165761065-heading_text_color h1, .block__text .b-165761065-heading_text_color h2, .block__text .b-165761065-heading_text_color h3, .block__text .b-165761065-heading_text_color h4, .block__text .b-165761065-heading_text_color h5, .block__text .b-165761065-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-165761065-top { padding-top: 40px; } .b-165761065-bottom { padding-bottom: 0px; } } </style> <section class='container bl block__text rich-text b-165761065-top b-165761065-bottom b-165761065-background_color'> <div class="block__text-wrapper b-165761065-content_width b-165761065-heading_text_color b-165761065-text_color" data-target="block.data.body"> <h4 class="ql-align-center"><strong>Learn from industry experts like:</strong></h4> </div> </section> </div>  <style type='text/css'>.b-165761066-top { padding-top: 22.400000000000002px; } .b-165761066-bottom { padding-bottom: 0.0px; } .b-165761066-gutter_width { --gutter-width: 80px; } .b-165761066-content_width { max-width: 1080px; } .b-165761066-text_alignment { text-align: left; } .b-165761066-background_color { background-color: #FFFFFF; } .b-165761066-heading_text_color { color: #000000; } .b-165761066-image_border_radius { border-radius: 11px; } .b-165761066-description_text_color { color: #000000; }</style> <div class="course-block block text_with_image_grid block-custom-name-contibutors " id="block-165761066"> <style> .block__text-with-image-grid.b-165761066-background_color { background-color: #FFFFFF } .block__text-with-image-grid.b-165761066-text_alignment { text-align: left } .block__text-with-image-grid.b-165761066-heading_text_color .block__text-with-image-grid__column__heading-text { color: #000000 } .block__text-with-image-grid.b-165761066-description_text_color .block__text-with-image-grid__column__body { color: #000000 } .block__text-with-image-grid__column__image.b-165761066-image_border_radius { border-radius: 11px; } @media screen and (min-width: 768px) { .b-165761066-top { padding-top: 40px; } .b-165761066-bottom { padding-bottom: 0px; } .b-165761066-gutter_width .block__columns { grid-column-gap: 80px; } } </style> <section class="bl block__text-with-image-grid b-165761066-background_color b-165761066-top b-165761066-bottom b-165761066-text_alignment b-165761066-heading_text_color b-165761066-description_text_color block__columns-per-row--3 b-165761066-gutter_width"> <div class="block__columns b-165761066-content_width"> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-165761066-image_border_radius" alt="David Wilt" src="https://cdn.fs.teachablecdn.com/rpJv6GvlQuDTOZsKmDRJ" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><span style="color: rgb(0, 0, 0);">David Wilt</span></h5><p><span style="color: rgb(0, 0, 0);">Owner, Principal GTM & PMM Consulting at DECODE Value, LLC </span></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-165761066-image_border_radius" alt="JD Miller" src="https://cdn.fs.teachablecdn.com/vg28i20xRSCDGs1uWxO7" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5>JD Miller</h5><p>Chief Revenue Officer (CRO) at <span style="color: rgba(0, 0, 0, 0.9);">Kantata </span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-165761066-image_border_radius" alt="Ross Turk" src="https://cdn.fs.teachablecdn.com/sYuYOqczQiyYppbnA2Ey" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5>Ross Turk</h5><p>Head of Marketing and Developer Relations at <span style="color: rgba(0, 0, 0, 0.9);">flox</span><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> </div> </section> </div>    <style type='text/css'>.b-165761069-top { padding-top: 0.0px; } .b-165761069-bottom { padding-bottom: 5.6000000000000005px; } .b-165761069-background_color { background-color: #ffffff; } .b-165761069-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-165761069"> <style> .block__button--button.b-165761069-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-165761069-top { padding-top: 0px; } .b-165761069-bottom { padding-bottom: 10px; } } </style> <section class="container bl b-165761069-background_color b-165761069-bottom b-165761069-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=4288129' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-165761069-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-165761070-top { padding-top: 0.0px; } .b-165761070-bottom { padding-bottom: 5.6000000000000005px; } .b-165761070-text_color { color: #36414D; } .b-165761070-content_width { max-width: 590px; } .b-165761070-background_color { background-color: #FFFFFF; } .b-165761070-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-165761070"> <style> .block__text .b-165761070-text_color { color: #36414D } .block__text .b-165761070-content_width { width: 590px; } .block__text .b-165761070-heading_text_color h1, .block__text .b-165761070-heading_text_color h2, .block__text .b-165761070-heading_text_color h3, .block__text .b-165761070-heading_text_color h4, .block__text .b-165761070-heading_text_color h5, .block__text .b-165761070-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-165761070-top { padding-top: 0px; } .b-165761070-bottom { padding-bottom: 10px; } } </style> <section class='container bl block__text rich-text b-165761070-top b-165761070-bottom b-165761070-background_color'> <div class="block__text-wrapper b-165761070-content_width b-165761070-heading_text_color b-165761070-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);background-color:rgb(249, 250, 253);"><u>Free for Pro+ members.</u></a><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-165761071-top { padding-top: 22.400000000000002px; } .b-165761071-bottom { padding-bottom: 22.400000000000002px; } .b-165761071-text_color { color: #000000; } .b-165761071-content_width { max-width: 960px; } .b-165761071-background_color { background-color: #F5F5F5; } .b-165761071-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-testimonial " id="block-165761071"> <style> .block__text .b-165761071-text_color { color: #000000 } .block__text .b-165761071-content_width { width: 960px; } .block__text .b-165761071-heading_text_color h1, .block__text .b-165761071-heading_text_color h2, .block__text .b-165761071-heading_text_color h3, .block__text .b-165761071-heading_text_color h4, .block__text .b-165761071-heading_text_color h5, .block__text .b-165761071-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-165761071-top { padding-top: 40px; } .b-165761071-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-165761071-top b-165761071-bottom b-165761071-background_color'> <div class="block__text-wrapper b-165761071-content_width b-165761071-heading_text_color b-165761071-text_color" data-target="block.data.body"> <h5 class="ql-align-center"><span style="color:rgb(0, 0, 0);">"Building a PMM Team exceeded my expectations with its well-structured, practical, and insightful content. The resource library, real-life examples, and practical strategies made adopting PMM practices seamless. This course offers valuable perspectives on team alignment, effective leadership collaboration, and successfully navigating cross-functional dynamics. I highly recommend it to anyone looking to build or scale their PMM team successfully."</span></h5><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">Stuti Dutt, Senior Product Marketing Manager at Compass Digital</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-165761072-top { padding-top: 22.400000000000002px; } .b-165761072-bottom { padding-bottom: 22.400000000000002px; } .b-165761072-text_color { color: #000000; } .b-165761072-gutter_width { --gutter-width: 24px; } .b-165761072-content_width { width: 960px; } .b-165761072-heading_color { color: #000000; } .b-165761072-text_alignment { text-align: left; } .b-165761072-background_color { background-color: #FFFFFF; } .b-165761072-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-what's-inc " id="block-165761072"> <style> .block__image-with-text .b-165761072-text_color { color: #000000; } .block__image-with-text.b-165761072-background_color { background-color: #FFFFFF; } .block__image-with-text .b-165761072-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-165761072-text_alignment { text-align: left; } .block__image-with-text__image.b-165761072-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-165761072-top { padding-top: 40px; } .b-165761072-bottom { padding-bottom: 40px; } .b-165761072-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-left: 12px; } .b-165761072-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-right: 12px; } } </style> <section class='bl container block__image-with-text b-165761072-background_color b-165761072-top b-165761072-bottom b-165761072-gutter_width image-with-text-layout-left'> <div class="b-165761072-content_width block__image-with-text__wrapper b-165761072-heading_color b-165761072-text_color b-165761072-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/LMjFgJ7oR9GEi5UY73UP' alt='An argument using the pyramid structure' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-165761072-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong>What’s included when I enroll?</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);background-color:transparent;"><br class="softbreak">👨🏼‍💻 </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">6 hours</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> of </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">OnDemand course content</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> for you to work through at your own pace.</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">✅ </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">50 exam questions</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> to test your knowledge and consolidate your learning.</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">🎬 </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">12 stimulating activities and frameworks </strong><span style="color:rgb(0, 0, 0);background-color:transparent;">to get your brain active and put all the theories into action.</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">🔥 Fireside chats from experts in the field that are </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">sure to inspire</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> and equip you with all the knowledge and skills you need for an effective and profitable PMM team. </span></p><p><span style="color:rgb(0, 0, 0);background-color:rgb(255, 255, 255);">🧠 A</span><span style="color:rgb(0, 0, 0);background-color:transparent;">ccess to the course and all resources </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">for life</strong><span style="color:rgb(0, 0, 0);background-color:rgb(255, 255, 255);">. </span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">🔖 Building a PMM Team </span><strong style="color:rgb(0, 0, 0);background-color:transparent;">certification,</strong><span style="color:rgb(0, 0, 0);background-color:transparent;"> if you pass all the exams.</span><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-165761073-top { padding-top: 22.400000000000002px; } .b-165761073-bottom { padding-bottom: 22.400000000000002px; } .b-165761073-content_width { width: 710px; } .b-165761073-background_color { background-color: #FFFFFF; } .b-165761073-heading_text_color { color: #000000; } .b-165761073-lecture_name_background_color { background-color: #F9FAFD; } .b-165761073-section_name_background_color { background-color: #EFEFF5; }</style> <div class="course-block block curriculum_v2 " id="block-165761073"> <style> @media screen and (min-width: 768px) { .b-165761073-top { padding-top: 40px; } .b-165761073-bottom { padding-bottom: 40px; } } .block__curriculum__section__title.b-165761073-section_name_background_color { background-color: #EFEFF5; } .block__curriculum__section__list__item.b-165761073-lecture_name_background_color { background-color: #F9FAFD; } </style> <div class='container bl b-165761073-top b-165761073-bottom b-165761073-background_color block__curriculum__wrapper'> <div class='block__curriculum__container b-165761073-content_width'> <div class='block__curriculum'> <div class='block__curriculum__title b-165761073-heading_text_color rich-text'><h4> <strong style="color:rgb(0, 0, 0);">Course curriculum</strong><br class="softbreak"> </h4></div> <div class='block_curriculum_sections'> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-165761073-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1895928"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Introduction [10 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43278175' data-ss-event-type='button' data-ss-lecture-id='43278175' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43278175' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pre-course survey</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43278183' data-ss-event-type='button' data-ss-lecture-id='43278183' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43278183' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to get the most out of this course</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43278184' data-ss-event-type='button' data-ss-lecture-id='43278184' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43278184' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your course pack</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48295767' data-ss-event-type='button' data-ss-lecture-id='48295767' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48295767' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48505526' data-ss-event-type='button' data-ss-lecture-id='48505526' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48505526' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Welcome</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-165761073-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1895928"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> So you want to build a product marketing team? [85 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276215' data-ss-event-type='button' data-ss-lecture-id='43276215' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276215' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Benefits of a dedicated Product Marketing team</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:18)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276219' data-ss-event-type='button' data-ss-lecture-id='43276219' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276219' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Getting buy-in from senior leadership</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:18)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48298056' data-ss-event-type='button' data-ss-lecture-id='48298056' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48298056' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276220' data-ss-event-type='button' data-ss-lecture-id='43276220' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276220' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What success looks like and goal setting</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:34)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48298057' data-ss-event-type='button' data-ss-lecture-id='48298057' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48298057' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276221' data-ss-event-type='button' data-ss-lecture-id='43276221' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276221' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How adding a PMM team impacts the entire organization</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:23)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276223' data-ss-event-type='button' data-ss-lecture-id='43276223' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276223' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Scope of a PMM team</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276228' data-ss-event-type='button' data-ss-lecture-id='43276228' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276228' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48511629' data-ss-event-type='button' data-ss-lecture-id='48511629' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48511629' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276231' data-ss-event-type='button' data-ss-lecture-id='43276231' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276231' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-165761073-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1895928"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Optimizing PMM placement [80 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276252' data-ss-event-type='button' data-ss-lecture-id='43276252' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276252' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Where should PMM live in the organization?</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:46)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276254' data-ss-event-type='button' data-ss-lecture-id='43276254' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276254' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Team alignment and structure</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:44)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276257' data-ss-event-type='button' data-ss-lecture-id='43276257' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276257' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Skills prioritization and your first hire</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:36)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48330089' data-ss-event-type='button' data-ss-lecture-id='48330089' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48330089' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276259' data-ss-event-type='button' data-ss-lecture-id='43276259' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276259' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">The hiring process</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276256' data-ss-event-type='button' data-ss-lecture-id='43276256' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276256' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[Fireside chat] The hiring process</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276263' data-ss-event-type='button' data-ss-lecture-id='43276263' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276263' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48511946' data-ss-event-type='button' data-ss-lecture-id='48511946' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48511946' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276265' data-ss-event-type='button' data-ss-lecture-id='43276265' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276265' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-165761073-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1895928"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Cross-functional collaboration [55 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276270' data-ss-event-type='button' data-ss-lecture-id='43276270' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276270' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Work with Marketing</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:10)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276272' data-ss-event-type='button' data-ss-lecture-id='43276272' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276272' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Work with Product</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:36)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276273' data-ss-event-type='button' data-ss-lecture-id='43276273' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276273' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Work with Sales</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:00)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48686769' data-ss-event-type='button' data-ss-lecture-id='48686769' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48686769' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[Fireside chat] Working with Sales</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276277' data-ss-event-type='button' data-ss-lecture-id='43276277' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276277' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Work with Customer Success</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:37)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276278' data-ss-event-type='button' data-ss-lecture-id='43276278' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276278' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Work with C-Suite</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:35)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276275' data-ss-event-type='button' data-ss-lecture-id='43276275' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276275' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[Fireside chat] Working with C-Suite</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48512465' data-ss-event-type='button' data-ss-lecture-id='48512465' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48512465' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276280' data-ss-event-type='button' data-ss-lecture-id='43276280' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276280' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-165761073-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1895928"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Goals and growth [60 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276290' data-ss-event-type='button' data-ss-lecture-id='43276290' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276290' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">OKRs and goals</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:11)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48331554' data-ss-event-type='button' data-ss-lecture-id='48331554' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48331554' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276288' data-ss-event-type='button' data-ss-lecture-id='43276288' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276288' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Career development plans</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:48)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48331860' data-ss-event-type='button' data-ss-lecture-id='48331860' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48331860' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276291' data-ss-event-type='button' data-ss-lecture-id='43276291' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276291' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Soft skills</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:39)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48507899' data-ss-event-type='button' data-ss-lecture-id='48507899' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48507899' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Build your personal brand</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:46)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48512376' data-ss-event-type='button' data-ss-lecture-id='48512376' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48512376' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48520836' data-ss-event-type='button' data-ss-lecture-id='48520836' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48520836' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-165761073-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1895928"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Hit the ground running [90 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276295' data-ss-event-type='button' data-ss-lecture-id='43276295' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276295' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Where should you start?</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:22)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48332502' data-ss-event-type='button' data-ss-lecture-id='48332502' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48332502' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48508216' data-ss-event-type='button' data-ss-lecture-id='48508216' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48508216' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Review existing results</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:49)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276299' data-ss-event-type='button' data-ss-lecture-id='43276299' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276299' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Narrative</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:59)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48333113' data-ss-event-type='button' data-ss-lecture-id='48333113' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48333113' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276297' data-ss-event-type='button' data-ss-lecture-id='43276297' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276297' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Customer and market intelligence</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:20)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276301' data-ss-event-type='button' data-ss-lecture-id='43276301' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276301' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Sales enablement</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:06)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276304' data-ss-event-type='button' data-ss-lecture-id='43276304' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276304' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Launch planning and execution</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:34)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48333425' data-ss-event-type='button' data-ss-lecture-id='48333425' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48333425' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48333426' data-ss-event-type='button' data-ss-lecture-id='48333426' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48333426' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Congratulations!</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:17)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48513105' data-ss-event-type='button' data-ss-lecture-id='48513105' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48513105' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/48520837' data-ss-event-type='button' data-ss-lecture-id='48520837' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/48520837' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect 💡</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-165761073-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1895928"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Wrap up <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276332' data-ss-event-type='button' data-ss-lecture-id='43276332' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276332' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Course satisfaction survey</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/building-a-product-marketing-team/lectures/43276348' data-ss-event-type='button' data-ss-lecture-id='43276348' data-ss-school-id='459083' data-ss-user-id='' href='/courses/building-a-product-marketing-team/lectures/43276348' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Showcase your cert</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-165761073-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1895928' data-ss-event-name='Lecture: Start (Sales - 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} .b-165761074-bottom { padding-bottom: 22.400000000000002px; } .b-165761074-text_color { color: #000000; } .b-165761074-content_width { max-width: 720px; } .b-165761074-background_color { background-color: #F5F5F5; } .b-165761074-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-team-rates " id="block-165761074"> <style> .block__text .b-165761074-text_color { color: #000000 } .block__text .b-165761074-content_width { width: 720px; } .block__text .b-165761074-heading_text_color h1, .block__text .b-165761074-heading_text_color h2, .block__text .b-165761074-heading_text_color h3, .block__text .b-165761074-heading_text_color h4, .block__text .b-165761074-heading_text_color h5, .block__text .b-165761074-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-165761074-top { padding-top: 40px; } .b-165761074-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-165761074-top b-165761074-bottom b-165761074-background_color'> <div class="block__text-wrapper b-165761074-content_width b-165761074-heading_text_color b-165761074-text_color" data-target="block.data.body"> <h4 class="ql-align-center"><strong style="color:rgb(0, 0, 0);">Looking to learn as a team?</strong></h4><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">If you're looking to get a team of three or more PMMs certified, then speak to Matt about team rates on </span><a href="/cdn-cgi/l/email-protection#f19cdf939e9e8599b18594909c909d9d98909f9294df989e" target="_blank"><span class="__cf_email__" data-cfemail="e489ca868b8b908ca4908185898588888d858a8781ca8d8b">[email protected]</span></a><span style="color:rgb(255, 92, 77);">.</span></p><p class="ql-align-center"><span style="color:rgb(0, 0, 0);">P.s. If you need help convincing your boss, </span><a href="https://www.productmarketingalliance.com/convince-the-boss-building-pmm-team/" target="_blank" style="color:rgb(255, 93, 76);">we've done the hard part for you.</a><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-165761075-top { padding-top: 22.400000000000002px; } .b-165761075-bottom { padding-bottom: 22.400000000000002px; } .b-165761075-text_color { color: #000000; } .b-165761075-content_width { max-width: 720px; } .b-165761075-background_color { background-color: #ffffff; } .b-165761075-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-faqs " id="block-165761075"> <style> .block__text .b-165761075-text_color { color: #000000 } .block__text .b-165761075-content_width { width: 720px; } .block__text .b-165761075-heading_text_color h1, .block__text .b-165761075-heading_text_color h2, .block__text .b-165761075-heading_text_color h3, .block__text .b-165761075-heading_text_color h4, .block__text .b-165761075-heading_text_color h5, .block__text .b-165761075-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-165761075-top { padding-top: 40px; } .b-165761075-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-165761075-top b-165761075-bottom b-165761075-background_color'> <div class="block__text-wrapper b-165761075-content_width b-165761075-heading_text_color b-165761075-text_color" data-target="block.data.body"> <h4><strong style="color:rgb(0, 0, 0);">FAQs.</strong></h4><p><span style="color:rgb(0, 0, 0);"><br class="softbreak"></span><strong style="color:rgb(0, 0, 0);">Q: Who's this course for?</strong></p><p><strong style="color:rgb(0, 0, 0);">A: </strong><span style="color:rgb(0, 0, 0);">This course is for current and aspiring product marketing leaders or those who are looking to build a product marketing team. If you’re a current Director or VP of Product Marketing, this course will help you learn from experienced leaders and absorb their tried and tested techniques. </span></p><p><span style="color:rgb(0, 0, 0);">If you’re an aspiring Director or VP of Product Marketing, this course will a) help you identify which approaches you need to take before you make the move, and b) set the foundation for your move into a leadership role.<br class="softbreak"><br class="softbreak"></span><strong style="color:rgb(0, 0, 0);">Q: How does the course work?</strong></p><p><strong style="color:rgb(0, 0, 0);">A:</strong><span style="color:rgb(0, 0, 0);"> The course is 100% OnDemand and fully self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and, if you pass all these, you’ll become certified in Building a PMM Team!<br class="softbreak"><br class="softbreak"></span><strong style="color:rgb(0, 0, 0);">Q: How long will the course take to complete?</strong></p><p><strong style="color:rgb(0, 0, 0);">A:</strong><span style="color:rgb(0, 0, 0);"> The course content, activities, and exams will take approximately 6 hours to complete.<br class="softbreak"><br class="softbreak"></span><strong style="color:rgb(0, 0, 0);">Q: What happens if I don’t pass the exams?</strong></p><p><strong style="color:rgb(0, 0, 0);">A:</strong><span style="color:rgb(0, 0, 0);"> If you fail the first time round you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, you won’t receive the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.</span><br class="softbreak"><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-165761076-top { padding-top: 22.400000000000002px; } .b-165761076-bottom { padding-bottom: 22.400000000000002px; } .b-165761076-card_style { --card_style: grid; } .b-165761076-gutter_width { --gutter-width: 24px; } .b-165761076-content_width { max-width: 960px; } .b-165761076-heading_color { color: #000000; } .b-165761076-background_color { background-color: #ffffff; } .b-165761076-card_border_color { border-color: #000000; } .b-165761076-card_border_width { border-width: 0px; } .b-165761076-card_border_radius { border-radius: 0px; } .b-165761076-card_text_alignment { text-align: center; } .b-165761076-button_border_radius { border-radius: 5px; } .b-165761076-card_background_color { background-color: 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src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/xuy3fuepQQStg5fnXi51" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Product Marketing Core: live & online | Part-time"> Product Marketing Core: live & online | Part-time </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-945757" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Get certified. Grow your skills. All with virtual classmates and your very own PMM instructor."> Get certified. Grow your skills. All with virtual classmates and your very own PMM instructor. </h4> <div class="featured-product-card__meta">  <p class="featured-product-card__meta__item featured-product-card__bundle"> 1 Course Bundle </p>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-945757" data-featured-product-id="945757"> % </span> COMPLETE </div>  <p data-include-vat-price=5093915 class="featured-product-card__meta__item featured-product-card__price"> $1,299 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1699815" class="featured-product-card card-style-grid block__column b-165761076-card_background_color b-165761076-card_border_color b-165761076-card_border_width b-165761076-card_border_radius b-165761076-card_text_alignment"> <a href="/p/cross-functional-collaboration">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/tU4S8h0TQ1mGlYPYojF3" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Cross-Functional Collaboration Certified | Masters"> Cross-Functional Collaboration Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1699815" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Refine your communication, demonstrate your value, and collaborate seamlessly."> Refine your communication, demonstrate your value, and collaborate seamlessly. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/Rf2QdFF4T1CBkdOZLadO" alt="Alison Hayter" /> <p class="featured-product-card__author__name" title="Alison Hayter"> Alison Hayter </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1699815" data-featured-product-id="1699815"> % </span> COMPLETE </div>  <p data-include-vat-price=3843886 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="2096784" class="featured-product-card card-style-grid block__column b-165761076-card_background_color b-165761076-card_border_color b-165761076-card_border_width b-165761076-card_border_radius b-165761076-card_text_alignment"> <a href="/p/go-to-market-certified-masters">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/TswsxKMXQrSIEM7uwbHP" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Go-to-Market Certified | Masters"> Go-to-Market Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-2096784" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Own price, repeatable, and scalable strategies. Unleash triumphant launches. "> Own price, repeatable, and scalable strategies. Unleash triumphant launches. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-2096784" data-featured-product-id="2096784"> % </span> COMPLETE </div>  <p data-include-vat-price=4785443 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1780783" class="featured-product-card card-style-grid block__column b-165761076-card_background_color b-165761076-card_border_color b-165761076-card_border_width b-165761076-card_border_radius b-165761076-card_text_alignment"> <a href="/p/marketing-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/XgraIlocR6SuWDIGN2rp" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Marketing Certified | Masters"> Marketing Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1780783" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Transform your marketing strategy and position yourself for the CMO role. "> Transform your marketing strategy and position yourself for the CMO role. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1780783" data-featured-product-id="1780783"> % </span> COMPLETE </div>  <p data-include-vat-price=4016893 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div> </div> <div class="block__featured-products__button"> <a href="/courses"> <button class="base-button b-165761076-button_border_radius"> View All Products </button> </a> </div> </section> </div> </div> </main> <style id="footerStyles"> :root { --footer_width: 960px; } </style> <footer class=''> <div class="footer"> <div class='footer__wrapper'> <div class='footer__inner'> <ul class="footer__list"> <li class="footer__copyright"> © Product Marketing Alliance 2024 </li> <li> <a href='https://productmarketingalliance.com/signup/' target='_blank'> Membership </a> </li> <li> <a href='https://www.productmarketingalliance.com/content-hub/' target='_blank'> Blog </a> </li> <li> <a href='https://productmarketingalliance.com/join-slack/' target='_blank'> Community </a> </li> <li> <a href='https://www.productmarketingalliance.com/content-hub/' target='_blank'> Resources </a> </li> <li> <a href='https://productmarketingalliance.com/events/' target='_blank'> Events </a> </li> <li> <a href='https://learning.productmarketingalliance.com/#detail-section' target='_blank'> All Courses </a> </li> </ul> <ul class="footer__list legal-links"> <li> <a href="/p/terms"> Terms of Use </a> </li> <li> <a href="/p/privacy"> Privacy Policy </a> </li> </ul> </div> </div> </div> </div> </footer> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script> if (!Element.prototype.closest) { Element.prototype.closest = function(s) { let el = this; do { if (el.matches(s)) return el; el = el.parentElement || el.parentNode; } while (el !== null && el.nodeType === 1); return null; }; } const offMenu = event => { if (event.target.closest('.navbar__menu')) return document.querySelectorAll('.menu').forEach(item => { item.classList.add('hidden') item.setAttribute('aria-hidden', 'true') }) } const toggleMenu = id => { const el = document.getElementById(id) if (el.classList.contains('hidden')) { document .querySelectorAll('.inner-menu') .forEach(item => { item.classList.add('hidden') item.setAttribute('aria-hidden', 'true') }) el.classList.remove('hidden') el.setAttribute('aria-hidden', 'false') } else { el.classList.add('hidden') el.setAttribute('aria-hidden', 'true') } !el.classList.contains('hidden') && el.focus() } // toggle open class for v2 preview bar dropdown menu const v2Dropdown = document.getElementsByClassName('v2-dropdown')[0] const v2DropdownTrigger = document.querySelector('.v2-dropdown .menu-trigger') // if the preview bar dropdown exists, add event listener to toggle preview menu if (!! v2Dropdown) { v2DropdownTrigger.addEventListener('click', () => { v2Dropdown.classList.toggle('open') }) } const domBody = document.body const usingMouse = 'using-mouse' domBody.addEventListener('mousedown', () => { domBody.classList.add(usingMouse) }) domBody.addEventListener('keydown', () => { domBody.classList.remove(usingMouse) }) const headerEl = document.querySelector('#navbar') const topHook = document.querySelector('#top') if ("IntersectionObserver" in window) { const observer = new IntersectionObserver(entries => { if (entries[0].boundingClientRect.y < 0) { headerEl.classList.remove('at-top') } else { headerEl.classList.add('at-top') } }, {threshold: 1}); observer.observe(topHook) } </script> </body> </html>

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