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shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/markets"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ph/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ph/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ph/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/social-media-marketing-strategy"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ph/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ph/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3 font-semi-medium">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path 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stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="product-sourcing-apps" data-viewable-component="true" data-mode="light"><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/ph/blog/product-sourcing-apps"/><meta itemProp="dateModified" content="2024-11-07T06:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/ph/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/ph/blog/topics/source-products" class="no-underline hover:text-link-light-hover topic-link">Source Products</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Product Sourcing Guide To Sell Online: How To Get Started</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Product sourcing—finding products to sell and suppliers to supply them—is a common challenge for would-be entrepreneurs. Here are eight apps that make product sourcing a breeze.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ph/blog/authors/michael-keenan" class="no-underline" itemProp="url"><span itemProp="name">Michael Keenan</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>Nov 7, 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify-product-sourcing_2725fe1b-6e37-4c5c-8eae-d9113c8d78c5.jpg?v=1730131900&originalWidth=1848&originalHeight=782" alt="Illustration of conveyor belts transporting products toward a person holding an iPad, representing the concept of product sourcing apps." loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify-product-sourcing_2725fe1b-6e37-4c5c-8eae-d9113c8d78c5.jpg?v=1730131900&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify-product-sourcing_2725fe1b-6e37-4c5c-8eae-d9113c8d78c5.jpg?v=1730131900&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify-product-sourcing_2725fe1b-6e37-4c5c-8eae-d9113c8d78c5.jpg?v=1730131900&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify-product-sourcing_2725fe1b-6e37-4c5c-8eae-d9113c8d78c5.jpg?v=1730131900&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify-product-sourcing_2725fe1b-6e37-4c5c-8eae-d9113c8d78c5.jpg?v=1730131900&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify-product-sourcing_2725fe1b-6e37-4c5c-8eae-d9113c8d78c5.jpg?v=1730131900&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify-product-sourcing_2725fe1b-6e37-4c5c-8eae-d9113c8d78c5.jpg?v=1730131900&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify-product-sourcing_2725fe1b-6e37-4c5c-8eae-d9113c8d78c5.jpg?v=1730131900&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify-product-sourcing_2725fe1b-6e37-4c5c-8eae-d9113c8d78c5.jpg?v=1730131900&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" 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class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><a href="/ph/blog/product-sourcing-apps"></a> <p>Starting a business can be tough when you don’t have products to sell. If you’re not making things yourself, you’ll need to find a good supplier who can source or manufacture the items your customers want.</p> <p>The good news is, if you’re starting your business on Shopify, there are lots of options for sourcing products. By using integrated retail or dropshipping suppliers, you can stock your store with <a href="/ph/blog/trending-products">popular items</a>. You can even team up with suppliers that specialize in niche products or offer product customization.</p> <p>Ready to source profitable products for your business? This guide shows you the best ways to find products, including eight product sourcing apps that connect potential suppliers with <a href="/ph/blog/shopify-stores">Shopify stores</a>.</p><div id="text-cta" class="hidden lg:block"></div> <h2 id="1">What is product sourcing?</h2> <p>Product sourcing is the process of finding and acquiring products to sell to customers for profit. It can involve purchasing products directly from manufacturers, working with wholesalers, or commissioning custom products.</p> <p>Some product sourcing use a <a href="/ph/blog/what-is-dropshipping">dropshipping</a> fulfillment model. That means your supplier will <a href="/ph/retail/inventory-management">manage inventory</a> and ship orders directly to your customers.</p> <div data-guide="products" data-guide-image="https://cdn.shopify.com/s/files/1/0070/7032/files/oie_1818444MP5ExFqC.gif" data-component-name="blog-CTA-products"></div> <h2 id="2">Where can you source products from?</h2> <p>Here are five popular ways to source products for your online or physical store.</p> <h3>Wholesalers</h3> <p>If you want to get your business up and running quickly, buying products wholesale can be a good strategy. </p> <p>Wholesale product sourcing means purchasing goods in large quantities directly from a manufacturer, marketplace, or distributor. This allows you to benefit from lower, bulk pricing. By buying products wholesale, you can quickly stock your store and start selling without needing to wait for manufacturing or delivery before fulfilling a customer order.</p> <p>Retailers often achieve profit margins of <a href="/ph/retail/product-pricing-for-wholesale-and-retail">more than 50%</a> when selling products sourced from wholesalers. Low purchase prices result from ordering in bulk and negotiating a lower cost per unit.</p> <p>The downside of sourcing products through wholesalers is that you’ll need resources for storing and managing your inventory, as well as the <a href="/ph/blog/cash-flow-management">cash flow</a> to pre-pay for stock (unless you can set up a payment plan).</p> <h3>Dropshipping suppliers</h3> <p>Dropshipping is not only a product sourcing technique, but also an order fulfillment method. As a dropshipper, you don’t hold inventory or handle shipping. Instead, you partner with a <a href="/ph/blog/dropshipping-suppliers">dropshipping supplier</a> who takes care of storing and shipping products for you.</p> <p>The process is straightforward:</p> <ul> <li>Find a reliable dropshipping supplier.</li> <li>Add their products to your store.</li> <li>Market your store and products to your customers.</li> <li>When you receive an order, the supplier is notified and they handle shipping.</li> </ul> <p>There are two main ways to work with dropshipping suppliers:</p> <ul> <li> <strong>Working directly with a dropshipping supplier:</strong> You create your own process for managing orders and communicating with the supplier.</li> <li> <strong>Using a dropshipping app:</strong> An app connects you to a marketplace of suppliers with an established system for relaying customer orders. You can manage multiple suppliers conveniently in one place.</li> </ul> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Dropshipping with Shopify Collective</p> <p>Connect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.</p> <a class="marketing-button marketing-button--small" href="/collective">Explore Shopify Collective</a> </div> <h3>Manufacturers</h3> <p>There are two primary ways to source products directly from manufacturers:</p> <h4>Order white label products</h4> <p><a href="/ph/blog/white-label">White label products</a> are generic items produced by manufacturers, which can often be modified with your business’s branding or logo.</p> <p><strong>Learn more: </strong><a href="/ph/blog/white-label-products">The 13 Best White Label Products To Sell in 2024</a></p> <h4>Commission a private label product line</h4> <p>With <a href="/ph/blog/what-is-private-label">private label products</a>, manufacturers create a custom version of an existing product exclusively for your business. Depending on the manufacturer and the product, you may be able to request unique branding, materials, ingredients, and features to differentiate your product from other versions.</p> <p><strong>Learn more: </strong><a href="/ph/blog/private-label">How To Find Private Label Products and Start Selling</a></p> <p>Working with manufacturers offers more control over branding and pricing. You can ensure the quality of the final product, which may be challenging with other sourcing methods like dropshipping. While there can be upfront expenses involved, manufacturing can result in lower costs per unit and higher profit margins.</p> <p>Downsides include minimum order quantities (MOQ), which are often required by manufacturers and may mean investing thousands of dollars upfront. Also, the process of prototyping, sampling, refining, and producing a product can take a long time.</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p>If you want to source products from manufacturers, <a href="/ph/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory">Alibaba’s manufacturer marketplace</a> can be a good place to start.</p> <h3>Trading and sourcing companies</h3> <p>While sourcing directly from manufacturers can offer cost savings, working with a trading or sourcing company has unique advantages, especially for businesses new to product sourcing.</p> <ul> <li> <strong>Trading Companies:</strong> These act as intermediaries, buying products from manufacturers and reselling them, which can simplify your sourcing process if you lack experience working directly with factories.</li> <li> <strong>Sourcing Companies:</strong> A sourcing company helps you identify suppliers that meet your specific product and quality requirements. They often have established networks with reputable manufacturers and can ensure quality control and fair pricing without trying to upsell products.</li> </ul> <p>By collaborating with a sourcing company, you gain access to a range of vetted suppliers, allowing you to source confidently and focus more on growing your business.</p> </div> <h3>Trade shows</h3> <p>Trade shows are events where businesses come together to showcase their latest products and services. These events usually take place in convention centers in major cities and span several days. You can also find smaller, local trade shows with regional businesses.</p> <p>Attending trade shows offers an opportunity to experience products firsthand, network with business owners, and gain inspiration for new <a href="/ph/blog/product-ideas">product ideas</a>.</p> <h3>Create your own products</h3> <p>If you start a business based on your passion or area of expertise, you could <a href="/ph/blog/product-development-process">create your own products</a> instead of sourcing them.</p> <p>Whether it’s <a href="/ph/blog/start-skincare-line">beauty products</a>, <a href="/ph/blog/206934729-how-to-start-a-clothing-line">clothing</a>, or <a href="/ph/blog/203365449-start-a-jewellery-making-business">jewelry</a>, handcrafting products gives you complete control over quality and branding.</p> <p>However, it’s important to note that this method can be time-consuming and difficult to scale. When making your own products, consider additional costs, such as raw materials, warehousing and storage, and labor.</p> <p>It’s often recommended to start small with a single homemade product and gradually grow your business. For example, science teacher Kyle LaFond started his personal care business, <a rel="nofollow noopener noreferrer" href="https://www.americanprovenance.com/" target="_blank">American Provenance</a>, from his homemade natural deodorant.</p> <iframe height="200px" width="100%" src="https://player.simplecast.com/667fc049-04c4-484c-bb74-b437ab223fff?dark=false" frameborder="no" scrolling="no" seamless=""></iframe> <h2 id="3">8 Shopify apps for product sourcing</h2> <p>Using these apps, discover a wide range of products to add to your store while streamlining the product sourcing process:</p> <ol> <li><a href="#6">Faire</a></li> <li><a href="#7">Printful</a></li> <li><a href="#8">DSers</a></li> <li><a href="#9">Spocket</a></li> <li><a href="#10">Syncee</a></li> <li><a href="#11">Creative Hub</a></li> <li><a href="#12">My Online Fashion Store</a></li> <li><a href="#13">Lulu Direct</a></li> </ol> <h3 id="6">1. Faire</h3> <img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/faire_6bd9d44d-8f23-46d2-b237-6e3a10d58b3e.png?v=1709055388" alt="A slide promotes the product sourcing app Faire, which connects retailers and independent makers."> <p>More than 100,000 brands and independent makers sell their products to retailers using <a rel="nofollow noopener noreferrer" href="https://www.faire.com/" target="_blank">Faire</a>. </p> <p>With Faire, you can search for home, clothing, beauty, and lifestyle products—and view detailed information about items and manufacturers before buying.</p> <p>Each independent brand that appears on Faire is vetted by a team of retail experts, reducing any risk for retailers when working with a new supplier. Eligible retailers can also buy now, pay later, with up to 60 days to pay for the products they order.</p> <p>Faire’s catalog contains a wide variety of products, making this product sourcing app a great way to find your next bestseller, no matter your niche. Some of the most popular types of products you can source from Faire include:</p> <ul> <li>Home décor</li> <li>Food and drink</li> <li>Beauty and wellness</li> <li>Jewelry</li> </ul> <p>Faire is fully integrated with Shopify through the <a href="https://apps.shopify.com/faire-buy-wholesale">Faire app</a>, so you can seamlessly manage orders.</p> <h3 id="7">2. Printful</h3> <img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/printful_3dc4e151-94d1-46a9-a736-0dac8249e53f.png?v=1709055416" alt="A collage of print-on-demand products available to source from Printful."> <p><a href="https://apps.shopify.com/printful?utm_campaign=shopifyblog&utm_medium=post&utm_source=blog&utm_term=31092867106">Printful</a> is a <a href="/ph/blog/print-on-demand-companies">print-on-demand company</a> that lets you choose from a large catalog of products to customize with your own designs. </p> <p>Depending on the product, customization options can be extensive, including colors, custom designs and graphics, and the ability to brand product stickers, package inserts, and labels.</p> <p>You can also order product samples at a discounted price, so you can confirm product quality before you promote items using your brand.</p> <p>The types of products you can source and customize with Printful include:</p> <ul> <li>T-shirts</li> <li>Posters</li> <li>Embroidered hats</li> <li>Socks</li> <li><a href="/ph/blog/how-to-make-phone-cases">Phone cases</a></li> <li>Pillows</li> <li>Jackets</li> <li>(And more)</li> </ul> <h3 id="8">3. DSers</h3> <img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/dsers_d2cfe283-887d-4260-a31a-f0255022f462.png?v=1709055435" alt="A supplier search on the DSers app, showing products available for sourcing from the marketplace AliExpress."> <p><a href="https://apps.shopify.com/dsers?utm_campaign=shopifyblog&utm_medium=post&utm_source=blog&utm_term=31092867106">DSers</a> was built to help you source and dropship products from China-based supplier marketplace, <a rel="nofollow noopener noreferrer" href="https://www.aliexpress.com/" target="_blank">AliExpress</a>.</p> <p>Once you’ve found an item on AliExpress that you want to sell, you can use the DSers app to add the item to your Shopify store and relay customer orders directly to your supplier.</p> <p>Using DSers and <a href="/ph/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress">AliExpress dropshipping</a>, pick from millions of products across almost any <a href="/ph/blog/niche-markets">niche market</a> you can think of. Use Shopify's inventory management tools to get complete visibility into your stock levels and profits. </p> <p>One business idea here is to use DSers to curate products for a <a href="/ph/blog/start-online-store">branded online store</a> that serves a specific audience, like accessories for pet owners or photography gear for travel.</p> <p>Best of all, DSers gives you data about how each product performs, so you can make informed decisions about what to add to your store.</p> <p>Types of products you can source through DSers include:</p> <ul> <li>Clothing</li> <li>Accessories</li> <li>Home goods</li> <li>Electronics</li> <li>Phone accessories</li> </ul> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Unify your inventory management with Shopify</p> <p>Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.</p> <a href="/ph/manage?itcat=coreblog&itterm=shopify-inventory-management-cta" class="marketing-button marketing-button--small" target="_blank">Explore inventory management on Shopify</a> </div> <h3 id="9">4. Spocket</h3> <img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/sprocket_06913850-baac-4f96-ba50-1c5257e5c9db.png?v=1709055459" alt="A slide promoting the app Spocket, which connects stores with suppliers that ship directly to customers."> <p><a href="https://apps.shopify.com/spocket?utm_campaign=shopifyblog&utm_medium=post&utm_source=blog&utm_term=31092867106">Spocket</a> is another product sourcing website and app that makes it easier to find products from dropshipping suppliers.</p> <p>One of the benefits of using Spocket is its large directory, which covers the US and the EU. Thanks to a majority of suppliers being based domestically, Spocket also offers unusually fast shipping times for a dropshipping platform.</p> <p>Through pre-negotiated wholesale pricing, Sprocket offers up to 40% discounts on products, enabling higher <a href="/tools/profit-margin-calculator">profit margins</a>. Order product samples from the dashboard to confirm quality before selling.</p> <p>The products you can source through Spocket include:</p> <ul> <li>Earrings</li> <li>Apparel</li> <li>Sports equipment</li> <li>Footwear</li> <li>Bath and beauty items</li> </ul> <h3 id="10">5. Syncee </h3> <img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/syncee_dc342f2d-eb65-4d26-8997-e6bd8ba719da.png?v=1709055479" alt="A slide showing the types of products that can be sourced via Syncee such as smart watches and sofas."> <p>With <a href="https://apps.shopify.com/syncee-1?utm_campaign=shopifyblog&utm_medium=post&utm_source=blog&utm_term=31092867106">Syncee</a>, you can browse a catalog of trustworthy suppliers from around the world and easily import products into your store to start selling.</p> <p>Products you can source include:</p> <ul> <li>Baby products</li> <li>Watches</li> <li>Fashion</li> <li>Toys</li> <li>Fishing accessories</li> <li>Perfume</li> </ul> <h3 id="11">6. Creative Hub</h3> <img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/creativehub.png?v=1709055498" alt="." class="block block--bordered"> <p>Using <a href="https://apps.shopify.com/creativehub?utm_campaign=shopifyblog&utm_medium=post&utm_source=blog&utm_term=31092867106">Creative Hub</a>, you can <a href="/ph/blog/211990409-how-to-sell-art-online">sell art online</a> from popular and innovative creatives. This UK-based product sourcing website gives your business access to work from contemporary artists.</p> <p>For each piece, you’re told the retail price (the minimum price you can sell the item for) and your share as a vendor (how much you stand to make at the retail price). Some prints are even limited editions, commanding a higher price tag.</p> <p>There is a fixed international shipping cost, which keeps shipping simple and lets you sell to anyone, anywhere in the world. You can also print your logo on the packaging label, as well as add inserts to your orders with information about the artist or your business. </p> <p>Products you can source with Creative Hub include:</p> <ul> <li>Fine art giclée and C-type prints</li> <li>Framed prints</li> <li>Canvas prints</li> </ul> <h3 id="12">7. My Online Fashion Store</h3> <img loading="lazy" alt="." src="https://cdn.shopify.com/s/files/1/0070/7032/files/online_fashion_store.jpg?v=1709055585" block--bordered=""> <p><a href="https://apps.shopify.com/my-online-fashion-store?utm_campaign=shopifyblog&utm_medium=post&utm_source=blog&utm_term=31092867106">My Online Fashion Store</a> is a US-based dropshipper with a large inventory of apparel for women. From tops to jewelry to shoes, each of its more than 6,000 items has a suggested selling price to help you set your profit margin.</p> <p>This product sourcing app offers free returns and competitive shipping rates from its LA warehouse. However, it only fulfills orders for customers based in the US.</p> <p>The products you can sell include:</p> <ul> <li>Scarves</li> <li>Tank tops</li> <li>Lingerie</li> <li>Sunglasses</li> <li>Handbags</li> <li>Hats</li> <li>Belts</li> </ul> <h3 id="13">8. Lulu Direct</h3> <img loading="lazy" alt="A selection of printing options for custom book products, sourced and created using Lulu Direct" src="https://cdn.shopify.com/s/files/1/0070/7032/files/luludirect_f10490f3-ee1b-43f8-96fc-09af2333adbf.jpg?v=1709055606" block--bordered=""> <p><a href="https://apps.shopify.com/lulu-xpress?utm_campaign=shopifyblog&utm_medium=post&utm_source=blog&utm_term=31092867106">Lulu Direct</a> focuses exclusively on books and calendars, letting you use <a href="/ph/blog/print-on-demand">print-on-demand</a> fulfillment to launch your own book product. You can pick the format and size of the book, whether you want a hardcover or softcover, color or black and white ink, and the quality of the paper stock.</p> <p>Have an idea for a bestselling coffee table book? Lulu Direct is a low-risk way to try out your idea before investing in it.</p> <p>The types of books you can create include:</p> <ul> <li>Hardcover photo books</li> <li>Novels</li> <li>Comic books</li> <li>Workbooks</li> <li>Calendars</li> <li>Journals and notebooks</li> </ul> <p><strong>Find more custom book suppliers: </strong><a href="/ph/blog/print-on-demand-books">10 Best Providers for Print-On-Demand Books</a></p> <h2 id="4">Product sourcing best practices</h2> <p>To ensure successful product sourcing for your ecommerce business, consider the following best practices:</p> <h3>Conduct market research </h3> <p>Market research helps you understand the needs and preferences of your <a href="/ph/blog/target-audience">target audience</a>. It also tells you whether other businesses are competing to serve your potential customers.</p> <p>By gathering and analyzing information about people, companies, and your industry, you can make informed decisions about product sourcing or <a href="/ph/blog/product-development-process">product development</a>.</p> <p>When conducting market research for product sourcing, focus on the following aspects:</p> <h4>Industry trends</h4> <p>Stay updated on the latest trends in your industry to identify emerging opportunities and adapt your product offerings accordingly.</p> <p>Keep an eye out for changes in your market. What products are currently most popular, and what products have faded in popularity?</p> <h4>Consumer needs</h4> <p>Understand the needs, preferences, and pain points of your target audience to choose products that align with their demands. How do competitors’ products meet (or fail to meet) customer needs?</p> <h4>Legislative trends</h4> <p>Keep track of any regulations or laws that may impact the products you source, ensuring compliance and avoiding potential legal issues. For example, if you are sourcing beauty products, you’ll need to stay updated on regulations regarding ingredient safety, labeling requirements, and product testing.</p> <p>Knowing this information helps you choose the right product before you source a supplier.</p> <p>It helps you understand a problem or opportunity—for example, if a newly developed fabric helps hikers wick away sweat and stay dry for hours, your outdoor clothing store may want to source products made with this fabric.</p> <p>There are two main ways to conduct market research:</p> <h4>Primary research</h4> <p>Conduct firsthand research by ordering and testing products, or conducting surveys and interviews with customers.</p> <h4>Secondary research</h4> <p>Collect publicly available information from sources such as magazines, government reports, industry analysts, and trade publications.</p> <h3>Get samples </h3> <p>Once you’ve identified a product and found a reliable supplier, it’s crucial to request samples or <a href="/ph/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product">prototypes</a> before committing to a large order.</p> <p>Sampling allows you to assess the quality of the products that you plan to put your brand’s reputation behind. As cool as a product may look in photos, you want to guarantee it’s good enough to sell to your customers.</p> <ul></ul> <p>A sample run also helps you evaluate a supplier’s competence in terms of communication, quality control, order processing, shipping, and packaging. You’ll understand how they communicate delivery information and package products. Making multiple sample orders under different names can also help you vet product consistency.</p> <p>Key metrics to consider include:</p> <ul> <li> <strong>OTIF (On-Time, In-Full):</strong><span> </span>This measures the percentage of orders delivered on schedule and in full, indicating a supplier's reliability.</li> <li> <strong>Defect Rate:</strong><span> </span>Track the quality by monitoring how often products have issues, helping you assess consistency.</li> <li> <strong>Lead Time:</strong><span> </span>Understanding each supplier’s typical order processing and shipping times helps you plan inventory and anticipate potential delays.</li> </ul> <p>Tyler Rybacki, former product development expert at subscription coffee company <a rel="nofollow noopener noreferrer" href="https://jot.co/" target="_blank">Jot</a>, emphasizes the importance of ordering samples before making a final decision.</p> <p>“Product samples enable you to inspect the level of quality so that you can ensure every order is worth your investment. Having a sample on hand is also helpful for shooting product photos for sales and marketing materials and your ecommerce website,” he says.</p> <p>“Always order a sample product before committing to an order.”</p> <p>When requesting samples, remember to:</p> <ul> <li>Provide detailed specifications of the product, including any specific colors or styles.</li> <li>Ask the supplier to label the sample package with “no commercial value” to avoid duty charges when sourcing from overseas,</li> <li>Ask for a company tag and model number to differentiate samples during testing. </li> </ul> <p>Tyler suggests sourcing samples from up to five suppliers to assess the range of quality, pricing, and service. By ordering samples in various colors and styles, you can determine which product and supplier best align with your sourcing strategy.</p> <h3>Source local when possible</h3> <p>Local sourcing refers to getting products from domestic suppliers instead of international ones. “Local” could mean your immediate community or your home country. Sourcing locally can reduce supply chain costs, help you launch products faster, and earn more revenue. </p> <p>Stephen Light, co-owner of mattress company <a rel="nofollow noopener noreferrer" href="https://www.nolahmattress.com/" target="_blank">Nolah Sleep</a>, has worked with both international and local suppliers to source his company’s mattresses. He found that shifting to local suppliers helped Nolah Sleep avoid global supply chain problems and gain more control over the <a href="/ph/retail/procurement">procurement process</a>.</p> <p>“Raw material suppliers within your region are likely to be more reactive to your needs as a business, and able to fulfill and coordinate shipments within a short time frame.” </p> <p>With local suppliers, you can also inspect the products in person.</p> <h3>Work with multiple suppliers </h3> <p>Working with one supplier for your company makes product sourcing simple. Add multiple suppliers to the mix and you may complicate order management.</p> <p>However, a multi-supplier strategy can reduce <a href="/ph/blog/supply-chain-issues">supply chain risks</a> and help meet customer demand. </p> <p>According to Stephen, it’s a good idea for businesses to be “proactive and build relationships with multiple suppliers, including backup suppliers.” Having a shortlist of suppliers provides your business with a safety net in case of product shortages and delays.</p> <p>Any risks of a multiple-supplier strategy can be lessened by working with high-quality suppliers. Before working with a supplier, evaluate the following criteria:</p> <ul> <li>Product quality </li> <li>Delivery and lead times</li> <li>Returns</li> <li>Defects</li> <li>Customer complaints</li> <li>Capacity</li> </ul> <p>Aaron Alpeter, founder of <a rel="nofollow noopener noreferrer" href="https://www.izba.co/" target="_blank">Izba</a>, a supply chain consulting, outsourcing, and technology firm, suggests thinking about your long-term goals when assessing a supplier.</p> <p>“To ensure that your supplier’s capacity or inventory cash flow doesn’t constrain your growth, think about what you need for the next two-year time horizon and optimize for that,” he says. </p> <p>“Then, in a few months, review that forecast and see if your needs have changed. By doing so, you’ll spot capacity crunches before they arrive and will be able to invest in new capacity or relationships while also avoiding sitting on a mountain of inventory.” </p> <p>Supplier relationships are a competitive advantage, so if you don’t feel a supplier is working in your favor, reconsider the relationship. Renegotiating contracts and exploring other options are part of owning a retail business.</p> <h2>No products to sell? No problem</h2> <p>With the rise of online marketplaces and dropshipping apps, product sourcing is no longer the hurdle it once was. The platforms and strategies in this article should help you find the right products to turn your <a href="/ph/blog/low-investment-business-ideas">small business idea</a> into reality, or give you an actionable way to <a href="/ph/blog/product-line-extensions">expand your product line</a>. Happy sourcing!</p> <p><em>Illustration by Gracia Lam</em></p> <div class="clear"></div> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/ph/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/ph/blog/dropshipping-suppliers">The 13 Best Dropshipping Suppliers in 2024</a></li><li class="mt-2"><a href="/ph/blog/how-to-start-dropshipping">How to Start a Dropshipping Business- A Complete Playbook for 2024</a></li><li class="mt-2"><a href="/ph/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress">AliExpress Dropshipping- How to Dropship From AliExpress</a></li><li class="mt-2"><a href="/ph/blog/dropshipping-websites">The 9 Best Dropshipping Websites for Your Online Store</a></li><li class="mt-2"><a href="/ph/blog/best-dropshipping-products">130+ Dropshipping Products To Sell for Profit</a></li><li class="mt-2"><a href="/ph/blog/what-is-shopify">What is Shopify and How Does it Work?</a></li><li class="mt-2"><a href="/ph/blog/product-opportunities">How To Find a Product to Sell: 16 Proven Methods</a></li><li class="mt-2"><a href="/ph/blog/print-on-demand-products">21 Best Selling Print on Demand Products</a></li><li class="mt-2"><a href="/ph/blog/is-dropshipping-worth-it">Is Dropshipping Worth It in 2024?</a></li></ul></div><div id="faq-section" style="text-align: left;" class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="5">Product sourcing FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How do you source a product to sell?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Sellers can source high-quality products using a wholesaler directory, an online marketplace, or a product sourcing app like the ones listed in this post. <a href="https://apps.shopify.com/dsers">DSers</a>, for example, is an app that connects online stores with suppliers who offer millions of products.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What is reverse product sourcing?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Reverse sourcing involves identifying trending and bestselling products, then finding a supplier who can provide you with those products. This differs from a traditional supplier search, which typically starts with finding a supplier before selecting products.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How do online stores get inventory?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Online stores get inventory from <a href="/ph/blog/wholesale-marketplace">wholesale marketplaces</a>, as well as from B2B retailers and directly from manufacturers. Some online stores feature handcrafted and handmade items or digital products. Others don’t have inventory and instead operate using dropshipping.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Where can I source products for dropshipping?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Dropshipping marketplaces, such as AliExpress, allow merchants to source millions of products from vetted suppliers. Contact dropshipping suppliers directly with an app for your Shopify store to start selling in minutes.</div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ph/blog/authors/michael-keenan" class="no-underline" itemProp="url"><span itemProp="name">Michael Keenan</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>Nov 7, 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">Share article</div><ul 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releases","columnSpan":3,"icon":"newsroom"}]}]}],"segments":null},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/104375eb7d4622e1111818021fec5870?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/31092867106","handle":"product-sourcing-apps","title":"Product Sourcing Guide To Sell Online: How To Get Started","publishedAt":"2024-11-07T06:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify-product-sourcing_2725fe1b-6e37-4c5c-8eae-d9113c8d78c5.jpg?v=1730131900","altText":"Illustration of conveyor belts transporting products toward a person holding an iPad, representing the concept of product sourcing apps.","width":1848,"height":970},"tags":["Source Products"],"contentHtml":"\u003ca href=\"/blog/product-sourcing-apps\"\u003e\u003c/a\u003e\n\u003cp\u003eStarting a business can be tough when you don’t have products to sell. If you’re not making things yourself, you’ll need to find a good supplier who can source or manufacture the items your customers want.\u003c/p\u003e\n\u003cp\u003eThe good news is, if you’re starting your business on Shopify, there are lots of options for sourcing products. By using integrated retail or dropshipping suppliers, you can stock your store with \u003ca href=\"/blog/trending-products\"\u003epopular items\u003c/a\u003e. You can even team up with suppliers that specialize in niche products or offer product customization.\u003c/p\u003e\n\u003cp\u003eReady to source profitable products for your business? This guide shows you the best ways to find products, including eight product sourcing apps that connect potential suppliers with \u003ca href=\"/blog/shopify-stores\"\u003eShopify stores\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"1\"\u003eWhat is product sourcing?\u003c/h2\u003e\n\u003cp\u003eProduct sourcing is the process of finding and acquiring products to sell to customers for profit. It can involve purchasing products directly from manufacturers, working with wholesalers, or commissioning custom products.\u003c/p\u003e\n\u003cp\u003eSome product sourcing use a \u003ca href=\"/blog/what-is-dropshipping\"\u003edropshipping\u003c/a\u003e fulfillment model. That means your supplier will \u003ca href=\"/retail/inventory-management\"\u003emanage inventory\u003c/a\u003e and ship orders directly to your customers.\u003c/p\u003e\n\u003cdiv data-guide=\"products\"\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eWhere can you source products from?\u003c/h2\u003e\n\u003cp\u003eHere are five popular ways to source products for your online or physical store.\u003c/p\u003e\n\u003ch3\u003eWholesalers\u003c/h3\u003e\n\u003cp\u003eIf you want to get your business up and running quickly, buying products wholesale can be a good strategy. \u003c/p\u003e\n\u003cp\u003eWholesale product sourcing means purchasing goods in large quantities directly from a manufacturer, marketplace, or distributor. This allows you to benefit from lower, bulk pricing. By buying products wholesale, you can quickly stock your store and start selling without needing to wait for manufacturing or delivery before fulfilling a customer order.\u003c/p\u003e\n\u003cp\u003eRetailers often achieve profit margins of \u003ca href=\"/retail/product-pricing-for-wholesale-and-retail\"\u003emore than 50%\u003c/a\u003e when selling products sourced from wholesalers. Low purchase prices result from ordering in bulk and negotiating a lower cost per unit.\u003c/p\u003e\n\u003cp\u003eThe downside of sourcing products through wholesalers is that you’ll need resources for storing and managing your inventory, as well as the \u003ca href=\"/blog/cash-flow-management\"\u003ecash flow\u003c/a\u003e to pre-pay for stock (unless you can set up a payment plan).\u003c/p\u003e\n\u003ch3\u003eDropshipping suppliers\u003c/h3\u003e\n\u003cp\u003eDropshipping is not only a product sourcing technique, but also an order fulfillment method. As a dropshipper, you don’t hold inventory or handle shipping. Instead, you partner with a \u003ca href=\"/blog/dropshipping-suppliers\"\u003edropshipping supplier\u003c/a\u003e who takes care of storing and shipping products for you.\u003c/p\u003e\n\u003cp\u003eThe process is straightforward:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFind a reliable dropshipping supplier.\u003c/li\u003e\n\u003cli\u003eAdd their products to your store.\u003c/li\u003e\n\u003cli\u003eMarket your store and products to your customers.\u003c/li\u003e\n\u003cli\u003eWhen you receive an order, the supplier is notified and they handle shipping.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThere are two main ways to work with dropshipping suppliers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorking directly with a dropshipping supplier:\u003c/strong\u003e You create your own process for managing orders and communicating with the supplier.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsing a dropshipping app:\u003c/strong\u003e An app connects you to a marketplace of suppliers with an established system for relaying customer orders. You can manage multiple suppliers conveniently in one place.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/collective\"\u003eExplore Shopify Collective\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eManufacturers\u003c/h3\u003e\n\u003cp\u003eThere are two primary ways to source products directly from manufacturers:\u003c/p\u003e\n\u003ch4\u003eOrder white label products\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/blog/white-label\"\u003eWhite label products\u003c/a\u003e are generic items produced by manufacturers, which can often be modified with your business’s branding or logo.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more: \u003c/strong\u003e\u003ca href=\"/blog/white-label-products\"\u003eThe 13 Best White Label Products To Sell in 2024\u003c/a\u003e\u003c/p\u003e\n\u003ch4\u003eCommission a private label product line\u003c/h4\u003e\n\u003cp\u003eWith \u003ca href=\"/blog/what-is-private-label\"\u003eprivate label products\u003c/a\u003e, manufacturers create a custom version of an existing product exclusively for your business. Depending on the manufacturer and the product, you may be able to request unique branding, materials, ingredients, and features to differentiate your product from other versions.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more: \u003c/strong\u003e\u003ca href=\"/blog/private-label\"\u003eHow To Find Private Label Products and Start Selling\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eWorking with manufacturers offers more control over branding and pricing. You can ensure the quality of the final product, which may be challenging with other sourcing methods like dropshipping. While there can be upfront expenses involved, manufacturing can result in lower costs per unit and higher profit margins.\u003c/p\u003e\n\u003cp\u003eDownsides include minimum order quantities (MOQ), which are often required by manufacturers and may mean investing thousands of dollars upfront. Also, the process of prototyping, sampling, refining, and producing a product can take a long time.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003eIf you want to source products from manufacturers, \u003ca href=\"/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\"\u003eAlibaba’s manufacturer marketplace\u003c/a\u003e can be a good place to start.\u003c/p\u003e\n\u003ch3\u003eTrading and sourcing companies\u003c/h3\u003e\n\u003cp\u003eWhile sourcing directly from manufacturers can offer cost savings, working with a trading or sourcing company has unique advantages, especially for businesses new to product sourcing.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrading Companies:\u003c/strong\u003e These act as intermediaries, buying products from manufacturers and reselling them, which can simplify your sourcing process if you lack experience working directly with factories.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSourcing Companies:\u003c/strong\u003e A sourcing company helps you identify suppliers that meet your specific product and quality requirements. They often have established networks with reputable manufacturers and can ensure quality control and fair pricing without trying to upsell products.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBy collaborating with a sourcing company, you gain access to a range of vetted suppliers, allowing you to source confidently and focus more on growing your business.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3\u003eTrade shows\u003c/h3\u003e\n\u003cp\u003eTrade shows are events where businesses come together to showcase their latest products and services. These events usually take place in convention centers in major cities and span several days. You can also find smaller, local trade shows with regional businesses.\u003c/p\u003e\n\u003cp\u003eAttending trade shows offers an opportunity to experience products firsthand, network with business owners, and gain inspiration for new \u003ca href=\"/blog/product-ideas\"\u003eproduct ideas\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eCreate your own products\u003c/h3\u003e\n\u003cp\u003eIf you start a business based on your passion or area of expertise, you could \u003ca href=\"/blog/product-development-process\"\u003ecreate your own products\u003c/a\u003e instead of sourcing them.\u003c/p\u003e\n\u003cp\u003eWhether it’s \u003ca href=\"/blog/start-skincare-line\"\u003ebeauty products\u003c/a\u003e, \u003ca href=\"/blog/206934729-how-to-start-a-clothing-line\"\u003eclothing\u003c/a\u003e, or \u003ca href=\"/blog/203365449-start-a-jewellery-making-business\"\u003ejewelry\u003c/a\u003e, handcrafting products gives you complete control over quality and branding.\u003c/p\u003e\n\u003cp\u003eHowever, it’s important to note that this method can be time-consuming and difficult to scale. When making your own products, consider additional costs, such as raw materials, warehousing and storage, and labor.\u003c/p\u003e\n\u003cp\u003eIt’s often recommended to start small with a single homemade product and gradually grow your business. For example, science teacher Kyle LaFond started his personal care business, \u003ca rel=\"nofollow\" href=\"https://www.americanprovenance.com/\" target=\"_blank\"\u003eAmerican Provenance\u003c/a\u003e, from his homemade natural deodorant.\u003c/p\u003e\n\u003ciframe height=\"200px\" width=\"100%\" src=\"https://player.simplecast.com/667fc049-04c4-484c-bb74-b437ab223fff?dark=false\" frameborder=\"no\" scrolling=\"no\" seamless=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"3\"\u003e8 Shopify apps for product sourcing\u003c/h2\u003e\n\u003cp\u003eUsing these apps, discover a wide range of products to add to your store while streamlining the product sourcing process:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eFaire\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003ePrintful\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eDSers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eSpocket\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eSyncee\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eCreative Hub\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eMy Online Fashion Store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eLulu Direct\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"6\"\u003e1. Faire\u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/faire_6bd9d44d-8f23-46d2-b237-6e3a10d58b3e.png?v=1709055388\" alt=\"A slide promotes the product sourcing app Faire, which connects retailers and independent makers.\"\u003e\n\u003cp\u003eMore than 100,000 brands and independent makers sell their products to retailers using \u003ca rel=\"nofollow\" href=\"https://www.faire.com/\" target=\"_blank\"\u003eFaire\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eWith Faire, you can search for home, clothing, beauty, and lifestyle products—and view detailed information about items and manufacturers before buying.\u003c/p\u003e\n\u003cp\u003eEach independent brand that appears on Faire is vetted by a team of retail experts, reducing any risk for retailers when working with a new supplier. Eligible retailers can also buy now, pay later, with up to 60 days to pay for the products they order.\u003c/p\u003e\n\u003cp\u003eFaire’s catalog contains a wide variety of products, making this product sourcing app a great way to find your next bestseller, no matter your niche. Some of the most popular types of products you can source from Faire include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHome décor\u003c/li\u003e\n\u003cli\u003eFood and drink\u003c/li\u003e\n\u003cli\u003eBeauty and wellness\u003c/li\u003e\n\u003cli\u003eJewelry\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFaire is fully integrated with Shopify through the \u003ca href=\"https://apps.shopify.com/faire-buy-wholesale\"\u003eFaire app\u003c/a\u003e, so you can seamlessly manage orders.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e2. Printful\u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/printful_3dc4e151-94d1-46a9-a736-0dac8249e53f.png?v=1709055416\" alt=\"A collage of print-on-demand products available to source from Printful.\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/printful?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003ePrintful\u003c/a\u003e is a \u003ca href=\"/blog/print-on-demand-companies\"\u003eprint-on-demand company\u003c/a\u003e that lets you choose from a large catalog of products to customize with your own designs. \u003c/p\u003e\n\u003cp\u003eDepending on the product, customization options can be extensive, including colors, custom designs and graphics, and the ability to brand product stickers, package inserts, and labels.\u003c/p\u003e\n\u003cp\u003eYou can also order product samples at a discounted price, so you can confirm product quality before you promote items using your brand.\u003c/p\u003e\n\u003cp\u003eThe types of products you can source and customize with Printful include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eT-shirts\u003c/li\u003e\n\u003cli\u003ePosters\u003c/li\u003e\n\u003cli\u003eEmbroidered hats\u003c/li\u003e\n\u003cli\u003eSocks\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-make-phone-cases\"\u003ePhone cases\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003ePillows\u003c/li\u003e\n\u003cli\u003eJackets\u003c/li\u003e\n\u003cli\u003e(And more)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e3. DSers\u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dsers_d2cfe283-887d-4260-a31a-f0255022f462.png?v=1709055435\" alt=\"A supplier search on the DSers app, showing products available for sourcing from the marketplace AliExpress.\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/dsers?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eDSers\u003c/a\u003e was built to help you source and dropship products from China-based supplier marketplace, \u003ca rel=\"nofollow\" href=\"https://www.aliexpress.com/\" target=\"_blank\"\u003eAliExpress\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eOnce you’ve found an item on AliExpress that you want to sell, you can use the DSers app to add the item to your Shopify store and relay customer orders directly to your supplier.\u003c/p\u003e\n\u003cp\u003eUsing DSers and \u003ca href=\"/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress dropshipping\u003c/a\u003e, pick from millions of products across almost any \u003ca href=\"/blog/niche-markets\"\u003eniche market\u003c/a\u003e you can think of. Use Shopify's inventory management tools to get complete visibility into your stock levels and profits. \u003c/p\u003e\n\u003cp\u003eOne business idea here is to use DSers to curate products for a \u003ca href=\"/blog/start-online-store\"\u003ebranded online store\u003c/a\u003e that serves a specific audience, like accessories for pet owners or photography gear for travel.\u003c/p\u003e\n\u003cp\u003eBest of all, DSers gives you data about how each product performs, so you can make informed decisions about what to add to your store.\u003c/p\u003e\n\u003cp\u003eTypes of products you can source through DSers include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eClothing\u003c/li\u003e\n\u003cli\u003eAccessories\u003c/li\u003e\n\u003cli\u003eHome goods\u003c/li\u003e\n\u003cli\u003eElectronics\u003c/li\u003e\n\u003cli\u003ePhone accessories\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eUnify your inventory management with Shopify\u003c/p\u003e\n\u003cp\u003eOnly Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/manage?itcat=coreblog\u0026amp;itterm=shopify-inventory-management-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eExplore inventory management on Shopify\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e4. Spocket\u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sprocket_06913850-baac-4f96-ba50-1c5257e5c9db.png?v=1709055459\" alt=\"A slide promoting the app Spocket, which connects stores with suppliers that ship directly to customers.\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/spocket?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eSpocket\u003c/a\u003e is another product sourcing website and app that makes it easier to find products from dropshipping suppliers.\u003c/p\u003e\n\u003cp\u003eOne of the benefits of using Spocket is its large directory, which covers the US and the EU. Thanks to a majority of suppliers being based domestically, Spocket also offers unusually fast shipping times for a dropshipping platform.\u003c/p\u003e\n\u003cp\u003eThrough pre-negotiated wholesale pricing, Sprocket offers up to 40% discounts on products, enabling higher \u003ca href=\"/tools/profit-margin-calculator\"\u003eprofit margins\u003c/a\u003e. Order product samples from the dashboard to confirm quality before selling.\u003c/p\u003e\n\u003cp\u003eThe products you can source through Spocket include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEarrings\u003c/li\u003e\n\u003cli\u003eApparel\u003c/li\u003e\n\u003cli\u003eSports equipment\u003c/li\u003e\n\u003cli\u003eFootwear\u003c/li\u003e\n\u003cli\u003eBath and beauty items\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e5. Syncee \u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/syncee_dc342f2d-eb65-4d26-8997-e6bd8ba719da.png?v=1709055479\" alt=\"A slide showing the types of products that can be sourced via Syncee such as smart watches and sofas.\"\u003e\n\u003cp\u003eWith \u003ca href=\"https://apps.shopify.com/syncee-1?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eSyncee\u003c/a\u003e, you can browse a catalog of trustworthy suppliers from around the world and easily import products into your store to start selling.\u003c/p\u003e\n\u003cp\u003eProducts you can source include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBaby products\u003c/li\u003e\n\u003cli\u003eWatches\u003c/li\u003e\n\u003cli\u003eFashion\u003c/li\u003e\n\u003cli\u003eToys\u003c/li\u003e\n\u003cli\u003eFishing accessories\u003c/li\u003e\n\u003cli\u003ePerfume\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e6. Creative Hub\u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/creativehub.png?v=1709055498\" alt=\".\" class=\"block block--bordered\"\u003e\n\u003cp\u003eUsing \u003ca href=\"https://apps.shopify.com/creativehub?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eCreative Hub\u003c/a\u003e, you can \u003ca href=\"/blog/211990409-how-to-sell-art-online\"\u003esell art online\u003c/a\u003e from popular and innovative creatives. This UK-based product sourcing website gives your business access to work from contemporary artists.\u003c/p\u003e\n\u003cp\u003eFor each piece, you’re told the retail price (the minimum price you can sell the item for) and your share as a vendor (how much you stand to make at the retail price). Some prints are even limited editions, commanding a higher price tag.\u003c/p\u003e\n\u003cp\u003eThere is a fixed international shipping cost, which keeps shipping simple and lets you sell to anyone, anywhere in the world. You can also print your logo on the packaging label, as well as add inserts to your orders with information about the artist or your business. \u003c/p\u003e\n\u003cp\u003eProducts you can source with Creative Hub include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFine art giclée and C-type prints\u003c/li\u003e\n\u003cli\u003eFramed prints\u003c/li\u003e\n\u003cli\u003eCanvas prints\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e7. My Online Fashion Store\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\".\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online_fashion_store.jpg?v=1709055585\" block--bordered=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/my-online-fashion-store?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eMy Online Fashion Store\u003c/a\u003e is a US-based dropshipper with a large inventory of apparel for women. From tops to jewelry to shoes, each of its more than 6,000 items has a suggested selling price to help you set your profit margin.\u003c/p\u003e\n\u003cp\u003eThis product sourcing app offers free returns and competitive shipping rates from its LA warehouse. However, it only fulfills orders for customers based in the US.\u003c/p\u003e\n\u003cp\u003eThe products you can sell include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eScarves\u003c/li\u003e\n\u003cli\u003eTank tops\u003c/li\u003e\n\u003cli\u003eLingerie\u003c/li\u003e\n\u003cli\u003eSunglasses\u003c/li\u003e\n\u003cli\u003eHandbags\u003c/li\u003e\n\u003cli\u003eHats\u003c/li\u003e\n\u003cli\u003eBelts\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e8. Lulu Direct\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"A selection of printing options for custom book products, sourced and created using Lulu Direct\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/luludirect_f10490f3-ee1b-43f8-96fc-09af2333adbf.jpg?v=1709055606\" block--bordered=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/lulu-xpress?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eLulu Direct\u003c/a\u003e focuses exclusively on books and calendars, letting you use \u003ca href=\"/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e fulfillment to launch your own book product. You can pick the format and size of the book, whether you want a hardcover or softcover, color or black and white ink, and the quality of the paper stock.\u003c/p\u003e\n\u003cp\u003eHave an idea for a bestselling coffee table book? Lulu Direct is a low-risk way to try out your idea before investing in it.\u003c/p\u003e\n\u003cp\u003eThe types of books you can create include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHardcover photo books\u003c/li\u003e\n\u003cli\u003eNovels\u003c/li\u003e\n\u003cli\u003eComic books\u003c/li\u003e\n\u003cli\u003eWorkbooks\u003c/li\u003e\n\u003cli\u003eCalendars\u003c/li\u003e\n\u003cli\u003eJournals and notebooks\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFind more custom book suppliers: \u003c/strong\u003e\u003ca href=\"/blog/print-on-demand-books\"\u003e10 Best Providers for Print-On-Demand Books\u003c/a\u003e\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eProduct sourcing best practices\u003c/h2\u003e\n\u003cp\u003eTo ensure successful product sourcing for your ecommerce business, consider the following best practices:\u003c/p\u003e\n\u003ch3\u003eConduct market research \u003c/h3\u003e\n\u003cp\u003eMarket research helps you understand the needs and preferences of your \u003ca href=\"/blog/target-audience\"\u003etarget audience\u003c/a\u003e. It also tells you whether other businesses are competing to serve your potential customers.\u003c/p\u003e\n\u003cp\u003eBy gathering and analyzing information about people, companies, and your industry, you can make informed decisions about product sourcing or \u003ca href=\"/blog/product-development-process\"\u003eproduct development\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWhen conducting market research for product sourcing, focus on the following aspects:\u003c/p\u003e\n\u003ch4\u003eIndustry trends\u003c/h4\u003e\n\u003cp\u003eStay updated on the latest trends in your industry to identify emerging opportunities and adapt your product offerings accordingly.\u003c/p\u003e\n\u003cp\u003eKeep an eye out for changes in your market. What products are currently most popular, and what products have faded in popularity?\u003c/p\u003e\n\u003ch4\u003eConsumer needs\u003c/h4\u003e\n\u003cp\u003eUnderstand the needs, preferences, and pain points of your target audience to choose products that align with their demands. How do competitors’ products meet (or fail to meet) customer needs?\u003c/p\u003e\n\u003ch4\u003eLegislative trends\u003c/h4\u003e\n\u003cp\u003eKeep track of any regulations or laws that may impact the products you source, ensuring compliance and avoiding potential legal issues. For example, if you are sourcing beauty products, you’ll need to stay updated on regulations regarding ingredient safety, labeling requirements, and product testing.\u003c/p\u003e\n\u003cp\u003eKnowing this information helps you choose the right product before you source a supplier.\u003c/p\u003e\n\u003cp\u003eIt helps you understand a problem or opportunity—for example, if a newly developed fabric helps hikers wick away sweat and stay dry for hours, your outdoor clothing store may want to source products made with this fabric.\u003c/p\u003e\n\u003cp\u003eThere are two main ways to conduct market research:\u003c/p\u003e\n\u003ch4\u003ePrimary research\u003c/h4\u003e\n\u003cp\u003eConduct firsthand research by ordering and testing products, or conducting surveys and interviews with customers.\u003c/p\u003e\n\u003ch4\u003eSecondary research\u003c/h4\u003e\n\u003cp\u003eCollect publicly available information from sources such as magazines, government reports, industry analysts, and trade publications.\u003c/p\u003e\n\u003ch3\u003eGet samples \u003c/h3\u003e\n\u003cp\u003eOnce you’ve identified a product and found a reliable supplier, it’s crucial to request samples or \u003ca href=\"/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\"\u003eprototypes\u003c/a\u003e before committing to a large order.\u003c/p\u003e\n\u003cp\u003eSampling allows you to assess the quality of the products that you plan to put your brand’s reputation behind. As cool as a product may look in photos, you want to guarantee it’s good enough to sell to your customers.\u003c/p\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003eA sample run also helps you evaluate a supplier’s competence in terms of communication, quality control, order processing, shipping, and packaging. You’ll understand how they communicate delivery information and package products. Making multiple sample orders under different names can also help you vet product consistency.\u003c/p\u003e\n\u003cp\u003eKey metrics to consider include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOTIF (On-Time, In-Full):\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003eThis measures the percentage of orders delivered on schedule and in full, indicating a supplier's reliability.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDefect Rate:\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003eTrack the quality by monitoring how often products have issues, helping you assess consistency.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLead Time:\u003c/strong\u003e\u003cspan\u003e \u003c/span\u003eUnderstanding each supplier’s typical order processing and shipping times helps you plan inventory and anticipate potential delays.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTyler Rybacki, former product development expert at subscription coffee company \u003ca rel=\"nofollow\" href=\"https://jot.co/\" target=\"_blank\"\u003eJot\u003c/a\u003e, emphasizes the importance of ordering samples before making a final decision.\u003c/p\u003e\n\u003cp\u003e“Product samples enable you to inspect the level of quality so that you can ensure every order is worth your investment. Having a sample on hand is also helpful for shooting product photos for sales and marketing materials and your ecommerce website,” he says.\u003c/p\u003e\n\u003cp\u003e“Always order a sample product before committing to an order.”\u003c/p\u003e\n\u003cp\u003eWhen requesting samples, remember to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvide detailed specifications of the product, including any specific colors or styles.\u003c/li\u003e\n\u003cli\u003eAsk the supplier to label the sample package with “no commercial value” to avoid duty charges when sourcing from overseas,\u003c/li\u003e\n\u003cli\u003eAsk for a company tag and model number to differentiate samples during testing. \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTyler suggests sourcing samples from up to five suppliers to assess the range of quality, pricing, and service. By ordering samples in various colors and styles, you can determine which product and supplier best align with your sourcing strategy.\u003c/p\u003e\n\u003ch3\u003eSource local when possible\u003c/h3\u003e\n\u003cp\u003eLocal sourcing refers to getting products from domestic suppliers instead of international ones. “Local” could mean your immediate community or your home country. Sourcing locally can reduce supply chain costs, help you launch products faster, and earn more revenue. \u003c/p\u003e\n\u003cp\u003eStephen Light, co-owner of mattress company \u003ca rel=\"nofollow\" href=\"https://www.nolahmattress.com/\" target=\"_blank\"\u003eNolah Sleep\u003c/a\u003e, has worked with both international and local suppliers to source his company’s mattresses. He found that shifting to local suppliers helped Nolah Sleep avoid global supply chain problems and gain more control over the \u003ca href=\"/retail/procurement\"\u003eprocurement process\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e“Raw material suppliers within your region are likely to be more reactive to your needs as a business, and able to fulfill and coordinate shipments within a short time frame.” \u003c/p\u003e\n\u003cp\u003eWith local suppliers, you can also inspect the products in person.\u003c/p\u003e\n\u003ch3\u003eWork with multiple suppliers \u003c/h3\u003e\n\u003cp\u003eWorking with one supplier for your company makes product sourcing simple. Add multiple suppliers to the mix and you may complicate order management.\u003c/p\u003e\n\u003cp\u003eHowever, a multi-supplier strategy can reduce \u003ca href=\"/blog/supply-chain-issues\"\u003esupply chain risks\u003c/a\u003e and help meet customer demand. \u003c/p\u003e\n\u003cp\u003eAccording to Stephen, it’s a good idea for businesses to be “proactive and build relationships with multiple suppliers, including backup suppliers.” Having a shortlist of suppliers provides your business with a safety net in case of product shortages and delays.\u003c/p\u003e\n\u003cp\u003eAny risks of a multiple-supplier strategy can be lessened by working with high-quality suppliers. Before working with a supplier, evaluate the following criteria:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eProduct quality \u003c/li\u003e\n\u003cli\u003eDelivery and lead times\u003c/li\u003e\n\u003cli\u003eReturns\u003c/li\u003e\n\u003cli\u003eDefects\u003c/li\u003e\n\u003cli\u003eCustomer complaints\u003c/li\u003e\n\u003cli\u003eCapacity\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAaron Alpeter, founder of \u003ca rel=\"nofollow\" href=\"https://www.izba.co/\" target=\"_blank\"\u003eIzba\u003c/a\u003e, a supply chain consulting, outsourcing, and technology firm, suggests thinking about your long-term goals when assessing a supplier.\u003c/p\u003e\n\u003cp\u003e“To ensure that your supplier’s capacity or inventory cash flow doesn’t constrain your growth, think about what you need for the next two-year time horizon and optimize for that,” he says. \u003c/p\u003e\n\u003cp\u003e“Then, in a few months, review that forecast and see if your needs have changed. By doing so, you’ll spot capacity crunches before they arrive and will be able to invest in new capacity or relationships while also avoiding sitting on a mountain of inventory.” \u003c/p\u003e\n\u003cp\u003eSupplier relationships are a competitive advantage, so if you don’t feel a supplier is working in your favor, reconsider the relationship. Renegotiating contracts and exploring other options are part of owning a retail business.\u003c/p\u003e\n\u003ch2\u003eNo products to sell? No problem\u003c/h2\u003e\n\u003cp\u003eWith the rise of online marketplaces and dropshipping apps, product sourcing is no longer the hurdle it once was. The platforms and strategies in this article should help you find the right products to turn your \u003ca href=\"/blog/low-investment-business-ideas\"\u003esmall business idea\u003c/a\u003e into reality, or give you an actionable way to \u003ca href=\"/blog/product-line-extensions\"\u003eexpand your product line\u003c/a\u003e. Happy sourcing!\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Gracia Lam\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\"faq-section\" style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"5\"\u003eProduct sourcing FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you source a product to sell?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eSellers can source high-quality products using a wholesaler directory, an online marketplace, or a product sourcing app like the ones listed in this post. \u003ca href=\"https://apps.shopify.com/dsers\"\u003eDSers\u003c/a\u003e, for example, is an app that connects online stores with suppliers who offer millions of products.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is reverse product sourcing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eReverse sourcing involves identifying trending and bestselling products, then finding a supplier who can provide you with those products. This differs from a traditional supplier search, which typically starts with finding a supplier before selecting products.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do online stores get inventory?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eOnline stores get inventory from \u003ca href=\"/blog/wholesale-marketplace\"\u003ewholesale marketplaces\u003c/a\u003e, as well as from B2B retailers and directly from manufacturers. Some online stores feature handcrafted and handmade items or digital products. Others don’t have inventory and instead operate using dropshipping.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere can I source products for dropshipping?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eDropshipping marketplaces, such as AliExpress, allow merchants to source millions of products from vetted suppliers. Contact dropshipping suppliers directly with an app for your Shopify store to start selling in minutes.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Product sourcing—finding products to sell and suppliers to supply them—is a common challenge for would-be entrepreneurs. Here are eight apps that make product sourcing a breeze.","excerptHtml":"\u003ca href=\"https://www.shopify.com/blog/product-sourcing-apps\"\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0070/7032/files/shopify-product-sourcing.jpg?v=1598457732\" alt=\"Illustration of conveyor belts transporting products toward a person holding an iPad, representing the concept of product sourcing apps.\"\u003e\u003c/a\u003e\n\u003cp\u003eProduct sourcing—finding products to sell and suppliers to supply them—is a common challenge for would-be entrepreneurs. Here are eight apps that make product sourcing a breeze.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Product Sourcing Guide To Sell Online: How To Get Started","description":"Product sourcing—finding products to sell and suppliers to supply them—is a common challenge for would-be entrepreneurs. Here are eight apps that make product sourcing a breeze."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/product-sourcing-apps\",\"en-GB\":\"https://www.shopify.com/uk/blog/product-sourcing-apps\",\"en-AU\":\"https://www.shopify.com/au/blog/product-sourcing-apps\",\"en-ID\":\"https://www.shopify.com/id/blog/product-sourcing-apps\",\"en-NZ\":\"https://www.shopify.com/nz/blog/product-sourcing-apps\",\"en-ZA\":\"https://www.shopify.com/za/blog/product-sourcing-apps\",\"en-NG\":\"https://www.shopify.com/ng/blog/product-sourcing-apps\",\"en-PH\":\"https://www.shopify.com/ph/blog/product-sourcing-apps\",\"en-SG\":\"https://www.shopify.com/sg/blog/product-sourcing-apps\",\"en-HK\":\"https://www.shopify.com/hk/blog/product-sourcing-apps\",\"en-IE\":\"https://www.shopify.com/ie/blog/product-sourcing-apps\",\"en-MY\":\"https://www.shopify.com/my/blog/product-sourcing-apps\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/product-sourcing-apps\",\"ja-JP\":\"https://www.shopify.com/jp/blog/product-sourcing-apps\",\"de\":\"https://www.shopify.com/de/blog/produktbeschaffung\",\"fr\":\"https://www.shopify.com/fr/blog/applications-shopify-dropshipping\",\"it\":\"https://www.shopify.com/it/blog/12-app-per-trovare-prodotti-da-vendere-online\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"How To Find a Product to Sell: 16 Proven Methods\",\"url\":\"blog/product-opportunities\"},{\"title\":\"21 Best Selling Print on Demand Products\",\"url\":\"blog/print-on-demand-products\"},{\"title\":\"Is Dropshipping Worth It in 2024?\",\"url\":\"blog/is-dropshipping-worth-it\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Get a Prototype Made \u0026 Protect Your Design\",\"tags\":[\"Source Products\",\"Starting Up\"],\"handle\":\"7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-ge-a-prototype-made.jpg?v=1663983674\",\"imageAltText\":\"how to get a prototype made\",\"modifiedAt\":\"2023-12-08\",\"contentHtml\":\"\"},{\"title\":\"How To Find Private Label Products and Start Selling\",\"tags\":[\"Find an Idea\"],\"handle\":\"private-label\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/private_20label.png?v=1697568765\",\"imageAltText\":\"A blank red label on a red background, representing private label products.\",\"modifiedAt\":\"2023-10-17\",\"contentHtml\":\"\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/shopify-product-sourcing_2725fe1b-6e37-4c5c-8eae-d9113c8d78c5.jpg?v=1730131900","imageAltText":"Illustration of conveyor belts transporting products toward a person holding an iPad, representing the concept of product sourcing apps.","imageClass":"","modifiedAt":"Nov 7, 2024","modifiedAtRaw":"2024-11-07T06:30:00Z"},"metaDescription":"Product sourcing—finding products to sell and suppliers to supply them—is a common challenge for would-be entrepreneurs. Here are eight apps that make product sourcing a breeze.","contentHtml":"\u003ca href=\"/ph/blog/product-sourcing-apps\"\u003e\u003c/a\u003e\n\u003cp\u003eStarting a business can be tough when you don’t have products to sell. If you’re not making things yourself, you’ll need to find a good supplier who can source or manufacture the items your customers want.\u003c/p\u003e\n\u003cp\u003eThe good news is, if you’re starting your business on Shopify, there are lots of options for sourcing products. By using integrated retail or dropshipping suppliers, you can stock your store with \u003ca href=\"/ph/blog/trending-products\"\u003epopular items\u003c/a\u003e. You can even team up with suppliers that specialize in niche products or offer product customization.\u003c/p\u003e\n\u003cp\u003eReady to source profitable products for your business? This guide shows you the best ways to find products, including eight product sourcing apps that connect potential suppliers with \u003ca href=\"/ph/blog/shopify-stores\"\u003eShopify stores\u003c/a\u003e.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is product sourcing?\u003c/h2\u003e\n\u003cp\u003eProduct sourcing is the process of finding and acquiring products to sell to customers for profit. It can involve purchasing products directly from manufacturers, working with wholesalers, or commissioning custom products.\u003c/p\u003e\n\u003cp\u003eSome product sourcing\u0026nbsp;use a \u003ca href=\"/ph/blog/what-is-dropshipping\"\u003edropshipping\u003c/a\u003e fulfillment model. That means your supplier will \u003ca href=\"/ph/retail/inventory-management\"\u003emanage inventory\u003c/a\u003e and ship orders directly to your customers.\u003c/p\u003e\n\u003cdiv data-guide=\"products\" data-guide-image=\"https://cdn.shopify.com/s/files/1/0070/7032/files/oie_1818444MP5ExFqC.gif\" data-component-name=\"blog-CTA-products\"\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eWhere can you source products from?\u003c/h2\u003e\n\u003cp\u003eHere are five popular ways to source products for your online or physical store.\u003c/p\u003e\n\u003ch3\u003eWholesalers\u003c/h3\u003e\n\u003cp\u003eIf you want to get your business up and running quickly, buying products wholesale can be a good strategy.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWholesale product sourcing means purchasing goods in large quantities directly from a manufacturer, marketplace, or distributor. This allows you to benefit from lower, bulk pricing. By buying products wholesale, you can quickly stock your store and start selling without needing to wait for manufacturing or delivery before fulfilling a customer order.\u003c/p\u003e\n\u003cp\u003eRetailers often achieve profit margins of \u003ca href=\"/ph/retail/product-pricing-for-wholesale-and-retail\"\u003emore than 50%\u003c/a\u003e when selling products sourced from wholesalers. Low purchase prices result from ordering in bulk and negotiating a lower cost per unit.\u003c/p\u003e\n\u003cp\u003eThe downside of sourcing products through wholesalers is that you’ll need resources for storing and managing your inventory, as well as the \u003ca href=\"/ph/blog/cash-flow-management\"\u003ecash flow\u003c/a\u003e to pre-pay for stock (unless you can set up a payment plan).\u003c/p\u003e\n\u003ch3\u003eDropshipping suppliers\u003c/h3\u003e\n\u003cp\u003eDropshipping is not only a product sourcing technique, but also an order fulfillment method. As a dropshipper, you don’t hold inventory or handle shipping. Instead, you partner with a \u003ca href=\"/ph/blog/dropshipping-suppliers\"\u003edropshipping supplier\u003c/a\u003e who takes care of storing and shipping products for you.\u003c/p\u003e\n\u003cp\u003eThe process is straightforward:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFind a reliable dropshipping supplier.\u003c/li\u003e\n\u003cli\u003eAdd their products to your store.\u003c/li\u003e\n\u003cli\u003eMarket your store and products to your customers.\u003c/li\u003e\n\u003cli\u003eWhen you receive an order, the supplier is notified and they handle shipping.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThere are two main ways to work with dropshipping suppliers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorking directly with a dropshipping supplier:\u003c/strong\u003e You create your own process for managing orders and communicating with the supplier.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUsing a dropshipping app:\u003c/strong\u003e An app connects you to a marketplace of suppliers with an established system for relaying customer orders. You can manage multiple suppliers conveniently in one place.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eDropshipping with Shopify Collective\u003c/p\u003e\n\u003cp\u003eConnect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/collective\"\u003eExplore Shopify Collective\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003eManufacturers\u003c/h3\u003e\n\u003cp\u003eThere are two primary ways to source products directly from manufacturers:\u003c/p\u003e\n\u003ch4\u003eOrder white label products\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/ph/blog/white-label\"\u003eWhite label products\u003c/a\u003e are generic items produced by manufacturers, which can often be modified with your business’s branding or logo.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more: \u003c/strong\u003e\u003ca href=\"/ph/blog/white-label-products\"\u003eThe 13 Best White Label Products To Sell in 2024\u003c/a\u003e\u003c/p\u003e\n\u003ch4\u003eCommission a private label product line\u003c/h4\u003e\n\u003cp\u003eWith \u003ca href=\"/ph/blog/what-is-private-label\"\u003eprivate label products\u003c/a\u003e, manufacturers create a custom version of an existing product exclusively for your business. Depending on the manufacturer and the product, you may be able to request unique branding, materials, ingredients, and features to differentiate your product from other versions.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn more: \u003c/strong\u003e\u003ca href=\"/ph/blog/private-label\"\u003eHow To Find Private Label Products and Start Selling\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eWorking with manufacturers offers more control over branding and pricing. You can ensure the quality of the final product, which may be challenging with other sourcing methods like dropshipping. While there can be upfront expenses involved, manufacturing can result in lower costs per unit and higher profit margins.\u003c/p\u003e\n\u003cp\u003eDownsides include minimum order quantities (MOQ), which are often required by manufacturers and may mean investing thousands of dollars upfront. Also, the process of prototyping, sampling, refining, and producing a product can take a long time.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003eIf you want to source products from manufacturers, \u003ca href=\"/ph/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\"\u003eAlibaba’s manufacturer marketplace\u003c/a\u003e can be a good place to start.\u003c/p\u003e\n\u003ch3\u003eTrading and sourcing companies\u003c/h3\u003e\n\u003cp\u003eWhile sourcing directly from manufacturers can offer cost savings, working with a trading or sourcing company has unique advantages, especially for businesses new to product sourcing.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrading Companies:\u003c/strong\u003e These act as intermediaries, buying products from manufacturers and reselling them, which can simplify your sourcing process if you lack experience working directly with factories.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSourcing Companies:\u003c/strong\u003e A sourcing company helps you identify suppliers that meet your specific product and quality requirements. They often have established networks with reputable manufacturers and can ensure quality control and fair pricing without trying to upsell products.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBy collaborating with a sourcing company, you gain access to a range of vetted suppliers, allowing you to source confidently and focus more on growing your business.\u003c/p\u003e\n\u003c/div\u003e\n\u003ch3\u003eTrade shows\u003c/h3\u003e\n\u003cp\u003eTrade shows are events where businesses come together to showcase their latest products and services. These events usually take place in convention centers in major cities and span several days. You can also find smaller, local trade shows with regional businesses.\u003c/p\u003e\n\u003cp\u003eAttending trade shows offers an opportunity to experience products firsthand, network with business owners, and gain inspiration for new \u003ca href=\"/ph/blog/product-ideas\"\u003eproduct ideas\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eCreate your own products\u003c/h3\u003e\n\u003cp\u003eIf you start a business based on your passion or area of expertise, you could \u003ca href=\"/ph/blog/product-development-process\"\u003ecreate your own products\u003c/a\u003e instead of sourcing them.\u003c/p\u003e\n\u003cp\u003eWhether it’s \u003ca href=\"/ph/blog/start-skincare-line\"\u003ebeauty products\u003c/a\u003e, \u003ca href=\"/ph/blog/206934729-how-to-start-a-clothing-line\"\u003eclothing\u003c/a\u003e, or \u003ca href=\"/ph/blog/203365449-start-a-jewellery-making-business\"\u003ejewelry\u003c/a\u003e, handcrafting products gives you complete control over quality and branding.\u003c/p\u003e\n\u003cp\u003eHowever, it’s important to note that this method can be time-consuming and difficult to scale. When making your own products, consider additional costs, such as raw materials, warehousing and storage, and labor.\u003c/p\u003e\n\u003cp\u003eIt’s often recommended to start small with a single homemade product and gradually grow your business. For example, science teacher Kyle LaFond started his personal care business, \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.americanprovenance.com/\" target=\"_blank\"\u003eAmerican Provenance\u003c/a\u003e, from his homemade natural deodorant.\u003c/p\u003e\n\u003ciframe height=\"200px\" width=\"100%\" src=\"https://player.simplecast.com/667fc049-04c4-484c-bb74-b437ab223fff?dark=false\" frameborder=\"no\" scrolling=\"no\" seamless=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"3\"\u003e8 Shopify apps for product sourcing\u003c/h2\u003e\n\u003cp\u003eUsing these apps, discover a wide range of products to add to your store while streamlining the product sourcing process:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eFaire\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003ePrintful\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eDSers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eSpocket\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eSyncee\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eCreative Hub\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eMy Online Fashion Store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eLulu Direct\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"6\"\u003e1. Faire\u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/faire_6bd9d44d-8f23-46d2-b237-6e3a10d58b3e.png?v=1709055388\" alt=\"A slide promotes the product sourcing app Faire, which connects retailers and independent makers.\"\u003e\n\u003cp\u003eMore than 100,000 brands and independent makers sell their products to retailers using \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.faire.com/\" target=\"_blank\"\u003eFaire\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWith Faire, you can search for home, clothing, beauty, and lifestyle products—and view detailed information about items and manufacturers before buying.\u003c/p\u003e\n\u003cp\u003eEach independent brand that appears on Faire is vetted by a team of retail experts, reducing any risk for retailers when working with a new supplier. Eligible retailers can also buy now, pay later, with up to 60 days to pay for the products they order.\u003c/p\u003e\n\u003cp\u003eFaire’s catalog contains a wide variety of products, making this product sourcing app a great way to find your next bestseller, no matter your niche. Some of the most popular types of products you can source from Faire include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHome décor\u003c/li\u003e\n\u003cli\u003eFood and drink\u003c/li\u003e\n\u003cli\u003eBeauty and wellness\u003c/li\u003e\n\u003cli\u003eJewelry\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFaire is fully integrated with Shopify through the \u003ca href=\"https://apps.shopify.com/faire-buy-wholesale\"\u003eFaire app\u003c/a\u003e, so you can seamlessly manage orders.\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e2. Printful\u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/printful_3dc4e151-94d1-46a9-a736-0dac8249e53f.png?v=1709055416\" alt=\"A collage of print-on-demand products available to source from Printful.\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/printful?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003ePrintful\u003c/a\u003e is a \u003ca href=\"/ph/blog/print-on-demand-companies\"\u003eprint-on-demand company\u003c/a\u003e that lets you choose from a large catalog of products to customize with your own designs.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eDepending on the product, customization options can be extensive, including colors, custom designs and graphics, and the ability to brand product stickers, package inserts, and labels.\u003c/p\u003e\n\u003cp\u003eYou can also order product samples at a discounted price, so you can confirm product quality before you promote items using your brand.\u003c/p\u003e\n\u003cp\u003eThe types of products you can source and customize with Printful include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eT-shirts\u003c/li\u003e\n\u003cli\u003ePosters\u003c/li\u003e\n\u003cli\u003eEmbroidered hats\u003c/li\u003e\n\u003cli\u003eSocks\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/ph/blog/how-to-make-phone-cases\"\u003ePhone cases\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003ePillows\u003c/li\u003e\n\u003cli\u003eJackets\u003c/li\u003e\n\u003cli\u003e(And more)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"8\"\u003e3. DSers\u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/dsers_d2cfe283-887d-4260-a31a-f0255022f462.png?v=1709055435\" alt=\"A supplier search on the DSers app, showing products available for sourcing from the marketplace AliExpress.\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/dsers?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eDSers\u003c/a\u003e was built to help you source and dropship products from China-based supplier marketplace,\u0026nbsp;\u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.aliexpress.com/\" target=\"_blank\"\u003eAliExpress\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eOnce you’ve found an item on AliExpress that you want to sell, you can use the DSers app to add the item to your Shopify store and relay customer orders directly to your supplier.\u003c/p\u003e\n\u003cp\u003eUsing DSers and \u003ca href=\"/ph/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress dropshipping\u003c/a\u003e, pick from millions of products across almost any \u003ca href=\"/ph/blog/niche-markets\"\u003eniche market\u003c/a\u003e you can think of. Use Shopify's inventory management tools to get complete visibility into your stock levels and profits.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eOne business idea here is to use DSers to curate products for a \u003ca href=\"/ph/blog/start-online-store\"\u003ebranded online store\u003c/a\u003e that serves a specific audience, like accessories for pet owners or photography gear for travel.\u003c/p\u003e\n\u003cp\u003eBest of all, DSers gives you data about how each product performs, so you can make informed decisions about what to add to your store.\u003c/p\u003e\n\u003cp\u003eTypes of products you can source through DSers include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eClothing\u003c/li\u003e\n\u003cli\u003eAccessories\u003c/li\u003e\n\u003cli\u003eHome goods\u003c/li\u003e\n\u003cli\u003eElectronics\u003c/li\u003e\n\u003cli\u003ePhone accessories\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eUnify your inventory management with Shopify\u003c/p\u003e\n\u003cp\u003eOnly Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\u003c/p\u003e\n\u003ca href=\"/ph/manage?itcat=coreblog\u0026amp;itterm=shopify-inventory-management-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eExplore inventory management on Shopify\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e4. Spocket\u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sprocket_06913850-baac-4f96-ba50-1c5257e5c9db.png?v=1709055459\" alt=\"A slide promoting the app Spocket, which connects stores with suppliers that ship directly to customers.\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/spocket?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eSpocket\u003c/a\u003e is another product sourcing\u0026nbsp;website and app that makes it easier to find products from dropshipping suppliers.\u003c/p\u003e\n\u003cp\u003eOne of the benefits of using Spocket is its large directory, which covers the US and the EU. Thanks to a majority of suppliers being based domestically, Spocket also offers unusually fast shipping times for a dropshipping platform.\u003c/p\u003e\n\u003cp\u003eThrough pre-negotiated wholesale pricing, Sprocket offers up to 40% discounts on products, enabling higher \u003ca href=\"/tools/profit-margin-calculator\"\u003eprofit margins\u003c/a\u003e. Order product samples from the dashboard to confirm quality before selling.\u003c/p\u003e\n\u003cp\u003eThe products you can source through Spocket include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEarrings\u003c/li\u003e\n\u003cli\u003eApparel\u003c/li\u003e\n\u003cli\u003eSports equipment\u003c/li\u003e\n\u003cli\u003eFootwear\u003c/li\u003e\n\u003cli\u003eBath and beauty items\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"10\"\u003e5. Syncee\u0026nbsp;\u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/syncee_dc342f2d-eb65-4d26-8997-e6bd8ba719da.png?v=1709055479\" alt=\"A slide showing the types of products that can be sourced via Syncee such as smart watches and sofas.\"\u003e\n\u003cp\u003eWith \u003ca href=\"https://apps.shopify.com/syncee-1?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eSyncee\u003c/a\u003e, you can browse a catalog of trustworthy suppliers from around the world and easily import products into your store to start selling.\u003c/p\u003e\n\u003cp\u003eProducts you can source include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBaby products\u003c/li\u003e\n\u003cli\u003eWatches\u003c/li\u003e\n\u003cli\u003eFashion\u003c/li\u003e\n\u003cli\u003eToys\u003c/li\u003e\n\u003cli\u003eFishing accessories\u003c/li\u003e\n\u003cli\u003ePerfume\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"11\"\u003e6. Creative Hub\u003c/h3\u003e\n\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/creativehub.png?v=1709055498\" alt=\".\" class=\"block block--bordered\"\u003e\n\u003cp\u003eUsing \u003ca href=\"https://apps.shopify.com/creativehub?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eCreative Hub\u003c/a\u003e, you can \u003ca href=\"/ph/blog/211990409-how-to-sell-art-online\"\u003esell art online\u003c/a\u003e from popular and innovative creatives. This UK-based\u0026nbsp;product sourcing website gives your business access to work from contemporary artists.\u003c/p\u003e\n\u003cp\u003eFor each piece, you’re told the retail price (the minimum price you can sell the item for) and your share as a vendor (how much you stand to make at the retail price). Some prints are even limited editions, commanding a higher price tag.\u003c/p\u003e\n\u003cp\u003eThere is a fixed international shipping cost, which keeps shipping simple and lets you sell to anyone, anywhere in the world. You can also print your logo on the packaging label, as well as add inserts to your orders with information about the artist or your business.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eProducts you can source with Creative Hub include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFine art giclée and C-type prints\u003c/li\u003e\n\u003cli\u003eFramed prints\u003c/li\u003e\n\u003cli\u003eCanvas prints\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"12\"\u003e7. My Online Fashion Store\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\".\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online_fashion_store.jpg?v=1709055585\" block--bordered=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/my-online-fashion-store?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eMy Online Fashion Store\u003c/a\u003e is a US-based dropshipper with a large inventory of apparel for women. From tops to jewelry to shoes, each of its more than 6,000 items has a suggested selling price to help you set your profit margin.\u003c/p\u003e\n\u003cp\u003eThis product sourcing app offers free returns and competitive shipping rates from its LA warehouse. However, it only fulfills orders for customers based in the US.\u003c/p\u003e\n\u003cp\u003eThe products you can sell include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eScarves\u003c/li\u003e\n\u003cli\u003eTank tops\u003c/li\u003e\n\u003cli\u003eLingerie\u003c/li\u003e\n\u003cli\u003eSunglasses\u003c/li\u003e\n\u003cli\u003eHandbags\u003c/li\u003e\n\u003cli\u003eHats\u003c/li\u003e\n\u003cli\u003eBelts\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"13\"\u003e8. Lulu Direct\u003c/h3\u003e\n\u003cimg loading=\"lazy\" alt=\"A selection of printing options for custom book products, sourced and created using Lulu Direct\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/luludirect_f10490f3-ee1b-43f8-96fc-09af2333adbf.jpg?v=1709055606\" block--bordered=\"\"\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/lulu-xpress?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=31092867106\"\u003eLulu Direct\u003c/a\u003e focuses exclusively on books and calendars, letting you use \u003ca href=\"/ph/blog/print-on-demand\"\u003eprint-on-demand\u003c/a\u003e fulfillment to launch your own book product. You can pick the format and size of the book, whether you want a hardcover or softcover, color or black and white ink, and the quality of the paper stock.\u003c/p\u003e\n\u003cp\u003eHave an idea for a bestselling coffee table book? Lulu Direct is a low-risk way to try out your idea before investing in it.\u003c/p\u003e\n\u003cp\u003eThe types of books you can create include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHardcover photo books\u003c/li\u003e\n\u003cli\u003eNovels\u003c/li\u003e\n\u003cli\u003eComic books\u003c/li\u003e\n\u003cli\u003eWorkbooks\u003c/li\u003e\n\u003cli\u003eCalendars\u003c/li\u003e\n\u003cli\u003eJournals and notebooks\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFind more custom book suppliers: \u003c/strong\u003e\u003ca href=\"/ph/blog/print-on-demand-books\"\u003e10 Best Providers for Print-On-Demand Books\u003c/a\u003e\u003c/p\u003e\n\u003ch2 id=\"4\"\u003eProduct sourcing best practices\u003c/h2\u003e\n\u003cp\u003eTo ensure successful product sourcing for your\u0026nbsp;ecommerce business, consider the following best practices:\u003c/p\u003e\n\u003ch3\u003eConduct market research\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eMarket research helps you understand the needs and preferences of your \u003ca href=\"/ph/blog/target-audience\"\u003etarget audience\u003c/a\u003e. It also tells you whether other businesses are competing to serve your potential customers.\u003c/p\u003e\n\u003cp\u003eBy gathering and analyzing information about people, companies, and your industry, you can make informed decisions about product sourcing or \u003ca href=\"/ph/blog/product-development-process\"\u003eproduct development\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWhen conducting market research for product sourcing, focus on the following aspects:\u003c/p\u003e\n\u003ch4\u003eIndustry trends\u003c/h4\u003e\n\u003cp\u003eStay updated on the latest trends in your industry to identify emerging opportunities and adapt your product offerings accordingly.\u003c/p\u003e\n\u003cp\u003eKeep an eye out for changes in your market. What products are currently most popular, and what products have faded in popularity?\u003c/p\u003e\n\u003ch4\u003eConsumer needs\u003c/h4\u003e\n\u003cp\u003eUnderstand the needs, preferences, and pain points of your target audience to choose products that align with their demands. How do competitors’ products meet (or fail to meet) customer needs?\u003c/p\u003e\n\u003ch4\u003eLegislative trends\u003c/h4\u003e\n\u003cp\u003eKeep track of any regulations or laws that may impact the products you source, ensuring compliance and avoiding potential legal issues. For example, if you are sourcing beauty products, you’ll need to stay updated on regulations regarding ingredient safety, labeling requirements, and product testing.\u003c/p\u003e\n\u003cp\u003eKnowing this information helps you choose the right product before you source a supplier.\u003c/p\u003e\n\u003cp\u003eIt helps you understand a problem or opportunity—for example, if a newly developed fabric helps hikers wick away sweat and stay dry for hours, your outdoor clothing store may want to source products made with this fabric.\u003c/p\u003e\n\u003cp\u003eThere are two main ways to conduct market research:\u003c/p\u003e\n\u003ch4\u003ePrimary research\u003c/h4\u003e\n\u003cp\u003eConduct firsthand research by ordering and testing products, or conducting surveys and interviews with customers.\u003c/p\u003e\n\u003ch4\u003eSecondary research\u003c/h4\u003e\n\u003cp\u003eCollect publicly available information from sources such as magazines, government reports, industry analysts, and trade publications.\u003c/p\u003e\n\u003ch3\u003eGet samples\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eOnce you’ve identified a product and found a reliable supplier, it’s crucial to request samples or \u003ca href=\"/ph/blog/7076768-tim-ferriss-on-manufacturing-and-prototyping-a-product\"\u003eprototypes\u003c/a\u003e before committing to a large order.\u003c/p\u003e\n\u003cp\u003eSampling allows you to assess the quality of the products that you plan to put your brand’s reputation behind. As cool as a product may look in photos, you want to guarantee it’s good enough to sell to your customers.\u003c/p\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003eA sample run also helps you evaluate a supplier’s competence in terms of communication, quality control, order processing, shipping, and packaging. You’ll understand how they communicate delivery information and package products. Making multiple sample orders under different names can also help you vet product consistency.\u003c/p\u003e\n\u003cp\u003eKey metrics to consider include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOTIF (On-Time, In-Full):\u003c/strong\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003eThis measures the percentage of orders delivered on schedule and in full, indicating a supplier's reliability.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDefect Rate:\u003c/strong\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003eTrack the quality by monitoring how often products have issues, helping you assess consistency.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLead Time:\u003c/strong\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003eUnderstanding each supplier’s typical order processing and shipping times helps you plan inventory and anticipate potential delays.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTyler Rybacki, former product development expert at subscription coffee company \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://jot.co/\" target=\"_blank\"\u003eJot\u003c/a\u003e, emphasizes the importance of ordering samples before making a final decision.\u003c/p\u003e\n\u003cp\u003e“Product samples enable you to inspect the level of quality so that you can ensure every order is worth your investment. Having a sample on hand is also helpful for shooting product photos for sales and marketing materials and your ecommerce website,” he says.\u003c/p\u003e\n\u003cp\u003e“Always order a sample product before committing to an order.”\u003c/p\u003e\n\u003cp\u003eWhen requesting samples, remember to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvide detailed specifications of the product, including any specific colors or styles.\u003c/li\u003e\n\u003cli\u003eAsk the supplier to label the sample package with “no commercial value” to avoid duty charges when sourcing from overseas,\u003c/li\u003e\n\u003cli\u003eAsk for a company tag and model number to differentiate samples during testing.\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTyler suggests sourcing samples from up to five suppliers to assess the range of quality, pricing, and service. By ordering samples in various colors and styles, you can determine which product and supplier best align with your sourcing strategy.\u003c/p\u003e\n\u003ch3\u003eSource local when possible\u003c/h3\u003e\n\u003cp\u003eLocal sourcing refers to getting products from domestic suppliers instead of international ones. “Local” could mean your immediate community or your home country. Sourcing locally can reduce supply chain costs, help you launch products faster, and earn more revenue.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eStephen Light, co-owner of mattress company \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.nolahmattress.com/\" target=\"_blank\"\u003eNolah\u0026nbsp;Sleep\u003c/a\u003e, has worked with both international and local suppliers to source his company’s mattresses. He found that shifting to local suppliers helped Nolah Sleep avoid global supply chain problems and gain more control over the \u003ca href=\"/ph/retail/procurement\"\u003eprocurement process\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e“Raw material suppliers within your region are likely to be more reactive to your needs as a business, and able to fulfill and coordinate shipments within a short time frame.”\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWith local suppliers, you can also inspect the products in person.\u003c/p\u003e\n\u003ch3\u003eWork with multiple suppliers\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eWorking with one supplier for your company makes product sourcing simple. Add multiple suppliers to the mix and you may complicate order management.\u003c/p\u003e\n\u003cp\u003eHowever, a multi-supplier strategy can reduce \u003ca href=\"/ph/blog/supply-chain-issues\"\u003esupply chain risks\u003c/a\u003e and help meet customer demand.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eAccording to Stephen, it’s a good idea for businesses to be “proactive and build relationships with multiple suppliers, including backup suppliers.” Having a shortlist of suppliers provides your business with a safety net in case of product shortages and delays.\u003c/p\u003e\n\u003cp\u003eAny risks of a multiple-supplier strategy can be lessened by working with high-quality suppliers. Before working with a supplier, evaluate the following criteria:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eProduct quality\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eDelivery and lead times\u003c/li\u003e\n\u003cli\u003eReturns\u003c/li\u003e\n\u003cli\u003eDefects\u003c/li\u003e\n\u003cli\u003eCustomer complaints\u003c/li\u003e\n\u003cli\u003eCapacity\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAaron Alpeter, founder of \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.izba.co/\" target=\"_blank\"\u003eIzba\u003c/a\u003e, a supply chain consulting, outsourcing, and technology firm, suggests thinking about your long-term goals when assessing a supplier.\u003c/p\u003e\n\u003cp\u003e“To ensure that your supplier’s capacity or inventory cash flow doesn’t constrain your growth, think about what you need for the next two-year time horizon and optimize for that,” he says.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e“Then, in a few months, review that forecast and see if your needs have changed. By doing so, you’ll spot capacity crunches before they arrive and will be able to invest in new capacity or relationships while also avoiding sitting on a mountain of inventory.”\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSupplier relationships are a competitive advantage, so if you don’t feel a supplier is working in your favor, reconsider the relationship. Renegotiating contracts and exploring other options are part of owning a retail business.\u003c/p\u003e\n\u003ch2\u003eNo products to sell? No problem\u003c/h2\u003e\n\u003cp\u003eWith the rise of\u0026nbsp;online marketplaces and dropshipping apps, product sourcing is no longer the hurdle it once was. The platforms and strategies in this article should help you find the right products to turn your \u003ca href=\"/ph/blog/low-investment-business-ideas\"\u003esmall business idea\u003c/a\u003e into reality, or give you an actionable way to \u003ca href=\"/ph/blog/product-line-extensions\"\u003eexpand your product line\u003c/a\u003e. Happy sourcing!\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Gracia Lam\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ph/blog/dropshipping-guide\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ph/blog/dropshipping-suppliers\"\u003eThe 13 Best Dropshipping Suppliers in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ph/blog/how-to-start-dropshipping\"\u003eHow to Start a Dropshipping Business- A Complete Playbook for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ph/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress Dropshipping- How to Dropship From AliExpress\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ph/blog/dropshipping-websites\"\u003eThe 9 Best Dropshipping Websites for Your Online Store\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ph/blog/best-dropshipping-products\"\u003e130+ Dropshipping Products To Sell for Profit\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ph/blog/what-is-shopify\"\u003eWhat is Shopify and How Does it Work?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ph/blog/product-opportunities\"\u003eHow To Find a Product to Sell: 16 Proven Methods\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ph/blog/print-on-demand-products\"\u003e21 Best Selling Print on Demand Products\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ph/blog/is-dropshipping-worth-it\"\u003eIs Dropshipping Worth It in 2024?\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv id=\"faq-section\" style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"5\"\u003eProduct sourcing FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do you source a product to sell?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eSellers can source high-quality products using a wholesaler directory, an online marketplace, or a product sourcing app like the ones listed in this post. \u003ca href=\"https://apps.shopify.com/dsers\"\u003eDSers\u003c/a\u003e, for example, is an app that connects online stores with suppliers who offer millions of products.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is reverse product sourcing?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eReverse sourcing involves identifying trending and bestselling products, then finding a supplier who can provide you with those products. This differs from a traditional supplier search, which typically starts with finding a supplier before selecting products.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do online stores get inventory?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eOnline stores get inventory from \u003ca href=\"/ph/blog/wholesale-marketplace\"\u003ewholesale marketplaces\u003c/a\u003e, as well as from B2B retailers and directly from manufacturers. Some online stores feature handcrafted and handmade items or digital products. Others don’t have inventory and instead operate using dropshipping.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere can I source products for dropshipping?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eDropshipping marketplaces, such as AliExpress, allow merchants to source millions of products from vetted suppliers. Contact dropshipping suppliers directly with an app for your Shopify store to start selling in minutes.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - 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In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. 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In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. 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In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. 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In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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