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Retail brands can boost bottom line profits » Newsworks

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.youth-intro_container.fade-in { opacity: 0.9; transition: 0.3s; } .youth-intro_container.fade-in:hover { opacity: 1; transition: 0.3s; transform: scale(1.02); box-shadow: 0px 0px 30px 5px black; } .youth-intro_container { margin-top: 5vh; } } .youth-background { padding: 0px; } .youth-header.wp-block-columns { margin-bottom: 0px; } .research-youth_nav { position: fixed; width: 139px; } .research-youth_navitems li { list-style: none !important; text-align: center; } .research-youth_navitems { padding-left: 0px !important; } @media screen and (max-width:768px) { .wp-block-nk-awb { padding: 20px 0px; } } .nopadding { padding: 0px } .youth-col-nogap { gap: 0; } .youth-col-nogap .fade-in { margin-bottom: 0px; } .youth-col-nogap .chapter-block .wp-block-getwid-banner__caption .wp-block-getwid-banner__title { font-size: 1.3rem; text-shadow: 3px 3px 40px #0d2940; } /*Adding transparency to content blocks @media screen and (min-width: 769px){ .youth-col-nogap .chapter-block { opacity: 0.9; transition: 0.2s; } .youth-col-nogap .chapter-block:hover { transform: scale(1.1); transition: ease-in 0.3s; z-index: 999; opacity: 1; box-shadow: 0px 0px 30px 5px black; } .youth-col-nogap .chapter-block:hover img { filter: blur(3px); } /*Futher content block styling .youth-col-nogap .chapter-block-tl:hover { transform-origin: top left; } .youth-col-nogap .chapter-block-tc:hover { transform-origin: top; } .youth-col-nogap .chapter-block-tr:hover { transform-origin: top right; } .youth-col-nogap .chapter-block-cl:hover { transform-origin:left; } .youth-col-nogap .chapter-block-cc:hover { transform-origin: middle; } .youth-col-nogap .chapter-block-cr:hover { transform-origin: right; } .youth-col-nogap .chapter-block-bl:hover { transform-origin: bottom left; } .youth-col-nogap .chapter-block-bc:hover { transform-origin: bottom; } .youth-col-nogap .chapter-block-br:hover { transform-origin: bottom right; } } /*Removing disc style from post list on future page*/ .wp-block-post-template.is-layout-flow li { list-style: none; } .nav-secondary { z-index: 4 !important; position: relative; } .site-header { z-index: 100; position: relative; } .newsworks-today-date { display: none; } /*Awards 2024 temp styles*/ .footer-widgets { z-index: 1; position: relative; } .awards-cta-btn { padding: 10px; } .events-template-full-width-post-template .breadcrumb { display: none; } .events-template-full-width-post-template .site-container .site-inner { padding-top: 0px ; } .events-template-full-width-post-template .newsworks-today-date { display: none; } .awardsBanner { z-index: 999; } @media screen and (min-width: 500px){ .awards-vl { border-left: 4px solid #0d2940; height: 350px; position: fixed; top: 0px; z-index: 0; width: 0px; left: 0px; } } @media screen and (min-width: 1180px){ .awards-vl { position: fixed; left: auto; } } .winners-gallery.wggreen .wp-block-getwid-banner__caption-wrapper { position: absolute; bottom: -100px; background-color: #c4d931; opacity: 0%; transition: 0.5s ease-in; } .winners-gallery.wggreen:hover .wp-block-getwid-banner__caption-wrapper { position: absolute; bottom: 0px; background-color: #c4d931; opacity: 100%; transition: 0.5s ease-in; } .winners-gallery.wgblue .wp-block-getwid-banner__caption-wrapper { background-color: #6bcad0; position: absolute; bottom: -100px; opacity: 0%; transition: 0.5s ease-in; } .winners-gallery.wgblue:hover .wp-block-getwid-banner__caption-wrapper { position: absolute; bottom: 0px; opacity: 100%; background-color: #6bcad0; transition: 0.5s ease-in; } .madfest-landing p { color: #000; } .madfest-landing h3 a { color: #000; } .madfest-tabs-2024 .wp-block-getwid-tabs__nav-link { border-color: #ebeef1; border: 0px; background: none; } .madfest-tabs-2024 .wp-block-getwid-tabs__title mark { padding: 10px; } .madfest-tabs-2024 li.wp-block-getwid-tabs__nav-link.ui-tabs-tab.ui-corner-top.ui-state-default.ui-tab { list-style-type: none; } .madfest-tabs-2024 .wp-block-getwid-tabs__tab-content { border: 0px; padding: 0px; } .madfest-tabs-2024 .wp-block-getwid-accordion .wp-block-getwid-accordion__header-wrapper .wp-block-getwid-accordion__header-title { color: #000; } iframe.newsletter-signup { height: 450px; } @media screen and (min-width: 787px){ iframe.newsletter-signup { height: 300px; } } /*.mega-mad-nav .mega-menu-link { color: #ed1a6b !important; }*/ .speakeasy-banner-img { margin-bottom: 0px !important; } /*.homepage-takeover { background-color: #c4d931; } .homepage-takeover .gb-block-post-grid-text p { color: #0d2940; } .takeover-link { color: #0d2940; } .takeover-link:hover { color: #0d2940; text-decoration: underline; } .homepage-takeover .gb-block-post-grid-header h3 a { color: #0d2940; } .homepage-takeover .gb-block-post-grid-header h3 a:hover { color: #0d2940; text-decoration: underline; } */ @media (max-width: 760px) { .newsletter-signup { height: 270px; } } /*MADFest 2024*/ .mad-hidden { display: none!important; } .madfest-schedule a.ls-gui-element.ls-nav-prev, a.ls-gui-element.ls-nav-next { background-color: #ed1a6b; } .madfest-schedule a.ls-gui-element.ls-nav-prev:hover, a.ls-gui-element.ls-nav-next:hover { background-color: #ed1a6b !important; opacity: 0.8; } .madfest-comp-header { padding: 1em !important; transform: rotate(-1deg); } .madfest-comp-copy { margin-top: 1em !important; transform: rotate(-2deg) !important; } .video-section-wrapper.getwid-section-content-full-width .wp-block-getwid-section__wrapper .wp-block-getwid-section__inner-wrapper { max-width: 1280px !important; } .site-container .wp-block-button .wp-block-button__link { font-family: manrope, sans-serif; } .video-section-inner { max-width: 1280px; } .madfest-landing .content { margin-bottom: 0px; } .madfest-landing .site-inner { padding-top: 0px; } .madfest-landing .events { margin-bottom: 0px; } .madfest-landing .newsworks-today-date, .breadcrumb { display: none; } .madfest-heading { font-size: 1.9rem; padding: 5px 10px; background-color: #f9d23b; width: 50%; margin: 0 auto; margin-bottom: 20px; color: #000; } @media only screen and (max-width: 768px) { .madfest-heading { width: 100%; } } .madfest-comp-img { margin-bottom: 0px !important; } .madfest-accordion .wp-block-getwid-accordion__header-wrapper:first-child { border: 0px; } .madfest-accordion .wp-block-getwid-accordion__header { background-color: #ed1a6b; border: 0px; margin: 0 auto; text-align: center; } .madfest-accordion .wp-block-getwid-accordion__header .wp-block-getwid-accordion__header-title { color: white; margin: 0 auto; font-size: 24px; } .madfest-accordion .wp-block-getwid-accordion__content { border: 0px; } /*New audience styles*/ .stats-group .stat-big { width: 190px; line-height: 120px; border-radius: 50%; text-align: center; border: 2px solid #FAD13D; margin: 15px auto; padding: 20px 10px; } .stats-group .stat-small { width: 70px; line-height: 20px; border-radius: 50%; text-align: center; border: 2px solid #FAD13D; margin: 15px auto; padding: 20px 10px; } .newsworks-more-btn .wp-block-button__link { font-family: 'Manrope', sans-serif !important; } /* Future of news styles **/ /*news is accordion*/ .fon-accordion .fas.fa-chevron-right { color: #D82E9F !important; } .fon-accordion .fas.fa-chevron-down { color: #D82E9F !important; } .fon-accordion .wp-block-getwid-accordion__header:hover a { color: #fff; } @media only screen and (max-width: 768px) { .wp-block-getwid-video-popup__image, .wp-block-getwid-video-popup__video { -o-object-fit: contain; object-fit: contain; } } /*news is temp styles*/ .content-block-rounded .wp-block-getwid-section__wrapper .wp-block-getwid-section__background-holder .wp-block-getwid-section__background { border: 5px solid inherit !important; border-radius: 25px !important; box-shadow: 2px 10px 10px black; } .homeparent:hover .hvr-underline { display: inline-block; } .bodycopy { opacity: 0; transition: 1s ease-in; margin-bottom: 100px; } .fade-in { opacity: 1; margin-bottom: 10px; } .underline-in { transition-delay: 0.5s; border-bottom-width: 3px; } .mixed-col { height: 100%; position: relative; } .col-scroll { height: 100%; overflow: none; } .col-fixed .sticky-img { position: sticky !important; top: 77px; box-shadow: 2px 5px 10px black; } .col-fixed .sticky-img-nodrop { position: sticky !important; top: 77px; } /* temp audience style */ .stats-group h3 { margin: 15px auto; } .winners-gallery.wgpink .wp-block-getwid-banner__caption-wrapper { position: absolute; bottom: -100px; background-color: #ed288b; opacity: 0%; transition: 0.5s ease-in; } .winners-gallery.wgpink:hover .wp-block-getwid-banner__caption-wrapper { position: absolute; bottom: 0px; background-color: #ff006e; opacity: 100%; transition: 0.5s ease-in; } .winners-gallery.wgyellow .wp-block-getwid-banner__caption-wrapper { background-color: #fad13d; position: absolute; bottom: -100px; opacity: 0%; transition: 0.5s ease-in; } .winners-gallery.wgyellow:hover .wp-block-getwid-banner__caption-wrapper { position: absolute; bottom: 0px; height: 100px; opacity: 100%; background-color: #fad13d; transition: 0.5s ease-in; } .fon-video-popup { width: 193px; height: 193px; margin: 0 auto; } .fon-video-popup img { height: 193px; } .fon-video-popup .wp-block-getwid-video-popup__wrapper { padding: 0px; } .fon-video-popup .wp-block-getwid-video-popup__button .wp-block-getwid-video-popup__icon { background-color: rgba(0,0,0,0) !important; } .soaGallery h2.wp-block-heading { font-size: 3rem; } .nodate .entry-meta { display: none; } .soaFeatured img { box-sizing: border-box; height: 100%; max-width: 100%; vertical-align: bottom; object-fit: contain; object-position: middle; } @media screen and (min-width:768px) { .soaFeatured img { box-sizing: border-box; height: 500px; max-width: 100%; vertical-align: bottom; object-fit: cover; object-position: middle; } } .soaGallery .wp-block-heading mark { padding: 0 10px; background-color: #fad13d; color: #0d2940; } .soaGallery .wp-block-getwid-media-text-slider-slide-content__media img { -o-object-fit: contain; object-fit: contain; } .awardsBanner .nk-awb-rendered .nk-awb-inner .jarallax-container img { opacity: 0%; display: none; visibility: hidden; } .nk-awb .nk-awb-inner>.jarallax-img { display: none; } .awardsbgcontent .nk-awb-rendered .nk-awb-inner .jarallax-container img { opacity: 0%; display: none; visibility: hidden; } @media only screen and (min-width: 762px) { .awardsBanner .nk-awb-rendered .nk-awb-inner .jarallax-container img { opacity: 100%; display: block; visibility: visible; } .awardsBanner .nk-awb-rendered .nk-awb-inner .jarallax-container img { animation: fadeInAnimation ease 5s; animation-iteration-count: 1; animation-fill-mode: forwards; } @keyframes fadeInAnimation { 0% { opacity: 0; } 10% { opacity: 0; } 100% { opacity: 1; } } } @media only screen and (min-width: 762px) { .awardsbgcontent .nk-awb-rendered .nk-awb-inner .jarallax-container img { opacity: 100%; display: block; visibility: visible; } } /*Forcing changes on awards full width landing page*/ .wp-block-getwid-person__subtitle { font-weight: 500; } /*changess accordion active colour change*/ .awards-accordion-2024 .ui-state-active#ui-id-1{ background-color: #c4d931 !important } .awards-accordion-2024 .ui-state-active#ui-id-3{ background-color: #ed288b !important } .awards-accordion-2024 .ui-state-active#ui-id-7{ background-color: #ed288b !important } .awards-accordion-2024 .ui-state-active#ui-id-13{ background-color: #ed288b !important } .awards-accordion-2024 .ui-state-active#ui-id-17{ background-color: #ed288b !important } .awards-accordion-2024 .ui-state-active#ui-id-5{ background-color: #c4d931 !important } .awards-accordion-2024 .ui-state-active#ui-id-9{ background-color: #c4d931 !important } .awards-accordion-2024 .ui-state-active#ui-id-11{ background-color: #c4d931 !important } .awards-accordion-2024 .ui-state-active#ui-id-15{ background-color: #c4d931 !important } .awards-accordion-2024 .ui-state-active#ui-id-19{ background-color: #c4d931 !important } .wp-block-buttons .awards-btn .wp-block-button__link { font-family: 'Manrope', sans-serif; } /*Increasing chevron size in accordion*/ .awards-accordion-2024 .wp-block-getwid-accordion__icon { font-size: 1em; } /*Shifting banner bg image off to the right*/ .awardsBanner .nk-awb-rendered .nk-awb-inner .jarallax-container img { object-position: 175% 50%; } @media only screen and (max-width: 1300px) { .awardsBanner .nk-awb-rendered .nk-awb-inner .jarallax-container img { object-position: 225% 50%; } } @media only screen and (min-width: 1500px) { .awardsBanner .nk-awb-rendered .nk-awb-inner .jarallax-container img { object-position: 145% 50% ; } } @media only screen and (min-width: 1920px) { .awardsBanner .nk-awb-rendered .nk-awb-inner .jarallax-container img { object-position: 100% 50%; } } .awardsJudges .wp-block-getwid-social-links__list.getwid-justify-content-center { display: none; } .awards-judges .wp-block-getwid-person__content-wrapper .wp-block-getwid-person__subtitle { color: #0d2940; } .awards-judges .wp-block-getwid-person__content { margin-top: 0px; color: #0d2940; } @media screen and (min-width: 781px) { .wp-block-column:nth-child(2n) { margin-left: 0em; } } .awards-body .site-inner .newsworks-today-date { display: none; } .youth-hub .site-inner .newsworks-today-date { display: none; } .full-width .is-grid.columns-2 .gb-block-post-grid-image { height:355px; } h4.madnames { margin-bottom: 0px; } .event-speaker-column .wp-block-column:nth-child(2n) { margin-left:0px; } .madcontent_fullwidth { width: 100vw; padding: 0px !important; } .madline.slidein { width: 200vw; } @media screen and (max-width: 768px) { .madline.slidein { max-width: 114vw; } } .wp-block-buttons .madbutton a:hover { background-color: #ef5795; color: #fff !important; transition: 0.5s ease; } .img-zoom img:hover { opacity: .8; transition: all .3s ease; cursor: pointer; } /*Extra space between feature image and tite*/ .singular-image.entry-image { margin-bottom: 20px; } .btn-box .wp-block-button .wp-block-button__link { border: 2px solid #0d2940; border-radius: 5px; } .btn-box { border: 4px solid #0d2940; } .trust-tabs .wp-block-getwid-tabs__title { color: #0d2940; text-decoration: underline #faf09f 8px; -webkit-text-decoration: underline #faf09f 8px; text-decoration-skip-ink: none; -webkit-text-decoration-skip-ink: none; text-underline-offset: -2px; -webkit-text-decoration-offset: -2px; font-weight: 600; font-size: 1.4rem; } .trust-tabs .wp-block-getwid-tabs__title-wrapper { background-color: #faf09f; } .trust-tabs .wp-block-getwid-tabs__nav-link { list-style-type: none; } .trust-tabs .wp-block-getwid-tabs__nav-link { border: 2px solid #fafafa; margin: 5px 10px; } .trust-tabs .wp-block-getwid-tabs__nav-link.ui-tabs-active { border-color: #0d2940 } .trust-tabs .wp-block-getwid-tabs__tab-content { border: 0px solid #0d2940; border-left: 0px; margin: 0 auto; } .trust-tabs-container { border: 10px solid #0d2940; /*border-left: 0px;*/ padding: 2rem; margin: 0 10px; } .trust-tabs div#tab-SKPqI-0 { display: none !important; } .trust-tabs a#ui-id-1 { display: none; } .trust-tabs li:nth-child(1){ border: 0px !important; } @media only screen and (min-width: 768px){ .trust-tabs .wp-block-getwid-tabs__tab-content { padding: 1.5em 5em; } } html { scroll-behavior: smooth !important; } h6 a { color: #0d2940; } .wp-block-media-text div { padding-left: 10px !important; } .has-media-on-the-left .wp-block-media-text__content { padding-left: 10px !important; } @media only screen and (min-width: 780px) { #mega-menu-item-17050 { display: none !important; } } @media only screen and (max-width: 769px){ #ajaxsearchpro3_1 { display: none; } } .wp-block-table.is-style-stripes.scoring-table tbody tr:nth-child(2n+1) { background-color: #069ae1; color: #fff; } .wp-block-table.is-style-stripes.scoring-table { border-bottom: 1px solid #069ae1; } .wp-block-table.is-style-stripes.scoring-table tr { border-top: 1px solid #069ae1; } .wp-block-table.is-style-stripes.scoring-table th { padding: .5em 0em; } /*Winners gallery changes*/ .wp-block-getwid-banner__title + .wp-block-getwid-banner__text { margin-top: 0px; } .has-animation-style3 .wp-block-getwid-banner__caption::before { border: 3px solid #ff0063; } @media only screen and (min-width: 768px){ .wp-block-media-text .wp-block-media-text__content { padding: 0; } .media-right .wp-block-media-text__content { padding-right: 8% !important; } .media-left .wp-block-media-text__content { padding-left: 8% !important; } } .winners-gallery .wp-block-getwid-banner__title { line-height:1.3; } .winners-gallery .wp-block-getwid-banner__caption { padding:0rem; } .winners-gallery:hover .wp-block-getwid-banner__text { opacity:1; -webkit-transform:none; transform:none; } .winners-gallery .wp-block-getwid-banner__caption-wrapper { background-color: #ff0063; width: 100%; padding: 5px 5px 0px 10px; } .winners-gallery .wp-block-getwid-banner__caption .wp-block-getwid-banner__title { font-size:1.6rem; } /*Campaign slider custom css*/ .campaign-slider .wp-block-getwid-post-carousel__post-excerpt { display: none; } .campaign-slider .wp-block-getwid-post-carousel__post-header { padding-left: 10px; padding-bottom: 10px; } .campaign-slider .wp-block-getwid-post-carousel__slide { background-color: #EAEAEA; } .wp-block-getwid-post-carousel.custom-post-type-campaigning.campaign-slider.has-slides-gap-normal.is-carousel.has-arrows-inside.has-dots-none.getwid-init { margin-bottom: 20px; } /*SOA image css*/ .soa-image-right .wp-block-media-text__content { padding-left: 10%; } .soa-image-left .wp-block-media-text__content { padding-left: 10%; } .soa-image-right { background-color: #FAFAFA; } .soa-image-left { background-color: #FAFAFA; } .full-bleed img { left: 50%; margin-left: -50vw; margin-right: -50vw; max-width: 100vw; position: relative; right: 50%; min-width: 100vw; height: 480px; } .ads figure figcaption 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.asp_res_loader div.asp_loader{box-sizing:border-box;display:flex;flex:0 1 auto;flex-direction:column;flex-grow:0;flex-shrink:0;flex-basis:28px;max-width:100%;max-height:100%;align-items:center;justify-content:center}div[id*='ajaxsearchprores3_'] .asp_res_loader div.asp_loader-inner{width:100%;margin:0 auto;text-align:center;height:100%}@-webkit-keyframes ball-scale-ripple-multiple{0%{-webkit-transform:scale(0.1);transform:scale(0.1);opacity:1}70%{-webkit-transform:scale(1);transform:scale(1);opacity:0.7}100%{opacity:0.0}}@keyframes ball-scale-ripple-multiple{0%{-webkit-transform:scale(0.1);transform:scale(0.1);opacity:1}70%{-webkit-transform:scale(1);transform:scale(1);opacity:0.7}100%{opacity:0.0}}div[id*='ajaxsearchprores3_'] .asp_res_loader div.asp_ball-scale-ripple-multiple{position:relative;width:100%;height:100%}div[id*='ajaxsearchprores3_'] .asp_res_loader 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div.asp_loader,#ajaxsearchpro3_2 div.asp_loader,#ajaxsearchpro3_1 div.asp_loader *,#ajaxsearchpro3_2 div.asp_loader *{box-sizing:border-box !important;margin:0;padding:0;box-shadow:none}#ajaxsearchpro3_1 div.asp_loader,#ajaxsearchpro3_2 div.asp_loader{box-sizing:border-box;display:flex;flex:0 1 auto;flex-direction:column;flex-grow:0;flex-shrink:0;flex-basis:28px;max-width:100%;max-height:100%;align-items:center;justify-content:center}#ajaxsearchpro3_1 div.asp_loader-inner,#ajaxsearchpro3_2 div.asp_loader-inner{width:100%;margin:0 auto;text-align:center;height:100%}@-webkit-keyframes ball-scale-ripple-multiple{0%{-webkit-transform:scale(0.1);transform:scale(0.1);opacity:1}70%{-webkit-transform:scale(1);transform:scale(1);opacity:0.7}100%{opacity:0.0}}@keyframes ball-scale-ripple-multiple{0%{-webkit-transform:scale(0.1);transform:scale(0.1);opacity:1}70%{-webkit-transform:scale(1);transform:scale(1);opacity:0.7}100%{opacity:0.0}}#ajaxsearchpro3_1 div.asp_ball-scale-ripple-multiple,#ajaxsearchpro3_2 div.asp_ball-scale-ripple-multiple{position:relative;width:100%;height:100%}#ajaxsearchpro3_1 div.asp_ball-scale-ripple-multiple>div:nth-child(0),#ajaxsearchpro3_2 div.asp_ball-scale-ripple-multiple>div:nth-child(0){-webkit-animation-delay:-0.8s;animation-delay:-0.8s}#ajaxsearchpro3_1 div.asp_ball-scale-ripple-multiple>div:nth-child(1),#ajaxsearchpro3_2 div.asp_ball-scale-ripple-multiple>div:nth-child(1){-webkit-animation-delay:-0.6s;animation-delay:-0.6s}#ajaxsearchpro3_1 div.asp_ball-scale-ripple-multiple>div:nth-child(2),#ajaxsearchpro3_2 div.asp_ball-scale-ripple-multiple>div:nth-child(2){-webkit-animation-delay:-0.4s;animation-delay:-0.4s}#ajaxsearchpro3_1 div.asp_ball-scale-ripple-multiple>div:nth-child(3),#ajaxsearchpro3_2 div.asp_ball-scale-ripple-multiple>div:nth-child(3){-webkit-animation-delay:-0.2s;animation-delay:-0.2s}#ajaxsearchpro3_1 div.asp_ball-scale-ripple-multiple>div,#ajaxsearchpro3_2 div.asp_ball-scale-ripple-multiple>div{-webkit-animation-fill-mode:both;animation-fill-mode:both;position:absolute;top:0;left:0;width:100%;height:100%;border-radius:100%;border:2px solid rgba(250,209,61,1);-webkit-animation:ball-scale-ripple-multiple 1.25s 0s infinite cubic-bezier(.21,.53,.56,.8);animation:ball-scale-ripple-multiple 1.25s 0s infinite cubic-bezier(.21,.53,.56,.8)}@-webkit-keyframes asp_an_fadeInDown{0%{opacity:0;-webkit-transform:translateY(-20px)}100%{opacity:1;-webkit-transform:translateY(0)}}@keyframes asp_an_fadeInDown{0%{opacity:0;transform:translateY(-20px)}100%{opacity:1;transform:translateY(0)}}.asp_an_fadeInDown{-webkit-animation-name:asp_an_fadeInDown;animation-name:asp_an_fadeInDown}div.asp_r.asp_r_3,div.asp_r.asp_r_3 *,div.asp_m.asp_m_3,div.asp_m.asp_m_3 *,div.asp_s.asp_s_3,div.asp_s.asp_s_3 *{-webkit-box-sizing:content-box;-moz-box-sizing:content-box;-ms-box-sizing:content-box;-o-box-sizing:content-box;box-sizing:content-box;border:0;border-radius:0;text-transform:none;text-shadow:none;box-shadow:none;text-decoration:none;text-align:left;letter-spacing:normal}div.asp_r.asp_r_3,div.asp_m.asp_m_3,div.asp_s.asp_s_3{-webkit-box-sizing:border-box;-moz-box-sizing:border-box;-ms-box-sizing:border-box;-o-box-sizing:border-box;box-sizing:border-box}div.asp_r.asp_r_3,div.asp_r.asp_r_3 *,div.asp_m.asp_m_3,div.asp_m.asp_m_3 *,div.asp_s.asp_s_3,div.asp_s.asp_s_3 *{padding:0;margin:0}.wpdreams_clear{clear:both}.asp_w_container_3{width:100%}#ajaxsearchpro3_1,#ajaxsearchpro3_2,div.asp_m.asp_m_3{width:100%;height:auto;max-height:none;border-radius:5px;background:#d1eaff;margin-top:0;margin-bottom:0;background-image:-moz-radial-gradient(center,ellipse cover,rgb(255,255,255),rgb(255,255,255));background-image:-webkit-gradient(radial,center center,0px,center 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is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <figure class="wp-block-image size-large"><img decoding="async" width="1200" height="763" src="https://www.newsworks.org.uk/wp-content/uploads/2021/11/1200x763-Retail-1200x763.png" alt="" class="wp-image-7861" srcset="https://newsworks.org.uk/wp-content/uploads/2021/11/1200x763-Retail.png 1200w, https://newsworks.org.uk/wp-content/uploads/2021/11/1200x763-Retail-721x458.png 721w, https://newsworks.org.uk/wp-content/uploads/2021/11/1200x763-Retail-500x318.png 500w, https://newsworks.org.uk/wp-content/uploads/2021/11/1200x763-Retail-800x509.png 800w, https://newsworks.org.uk/wp-content/uploads/2021/11/1200x763-Retail-768x488.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure> <p><em>With Black Friday behind us, Cyber Monday upon us and Christmas coming fast, we wanted to share more details from our recent effectiveness study ‘The Bottom Line’, looking specifically at the retail category.</em></p> <p>Retailers are set to benefit from an extra £268 million in profit from their advertising investment in news brands from 2017 to 2025, we look at how advertisers in this category should optimise spend to maximise ROI.</p> <h2 class="wp-block-heading" id="h-93m-profit-roi-and-rising"> £93m profit ROI and rising:</h2> <p>From 2017 to 2020, brands in the retail category have benefitted from an additional £93 million profit return on investment (ROI) by optimising their ad spend in news brands. This is a positive swing of 7% over the past three years. </p> <p>When Newsworks started looking at the effectiveness of advertising in news brands in 2017, we found that advertisers in the retail category were missing out on £1.34 billion of potential profit ROI through underinvestment in news brands. However, by the end of last year, the profit gap had reduced to around £1.24 billion, as a result of increased investment. And this is in spite of the pandemic. </p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="921" height="477" src="https://www.newsworks.org.uk/wp-content/uploads/2021/11/Rising-profit-21.jpg" alt="" class="wp-image-7862" srcset="https://newsworks.org.uk/wp-content/uploads/2021/11/Rising-profit-21.jpg 921w, https://newsworks.org.uk/wp-content/uploads/2021/11/Rising-profit-21-800x414.jpg 800w, https://newsworks.org.uk/wp-content/uploads/2021/11/Rising-profit-21-768x398.jpg 768w" sizes="(max-width: 921px) 100vw, 921px" /></figure> <p>Indeed our forecast shows that the profit gap will reduce further to approximately £1 billion by 2025. This means that between 2017 and 2025, retailers are set to see an extra £268 million of campaign profit derived from their advertising investments in news brands. </p> <h2 class="wp-block-heading" id="h-increasing-news-brand-investment-improves-retailer-profitability">Increasing news brand investment improves retailer profitability</h2> <p>Missing profit is calculated by examining the percentage that is currently spent in news brands as part of an overall budget and the resulting profit return on investment for the whole campaign. We then calculate the optimum percentage of budget to be allocated to news brands so that advertisers can maximise their overall campaign profitability.</p> <p>Current levels of average investment in digital news brands are low, just 1.7%, but even at this level they contribute to the overall campaign, which returns £2.31 for every £1 of spend. However, according to the data, increasing digital news brand investment to 3.7% of the total ad budget would deliver £2.43 for every £1 spent.</p> <p>The average proportion of total investment in print news brands for this category is just over 14%. But because of sub-optimal media allocation across the campaign returns are just £0.55 for every £1 invested. However, if news brand spend was increased by at least three percentage points to 17%, profitability would increase to £2.17 for every £1 spent. </p> <p>In summary, retail brands that increase their advertising campaign investment in news brands &#8211; across online and print &#8211; will improve their campaign profitability significantly, and will see the biggest returns to their bottom line. </p> <div style="height:37px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-genesis-blocks-gb-button newsworks-download-btn gb-block-button"><a href="https://www2.newsworks.org.uk/bottom-line-retail.pdf" class="gb-button gb-button-shape-rounded gb-button-size-small" style="color:#ffffff;background-color:#0d2940">Download Report</a></div> <p> </p> <div style="height:52px" aria-hidden="true" class="wp-block-spacer"></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%"> <div class="wp-block-group has-background" style="background:linear-gradient(135deg,rgb(125,128,102) 0%,rgb(125,128,102) 100%)"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h2 style="padding: 10px;" id="h-why-we-undertook-the-bottom-line-study"><span style="color:#fff;">Retail:</span><span style="color:#000;"> <strong>key takeaways</strong></span></h2> <ul style="color: #fff;"><li>Retailers benefited by <span style="color:#000;"><strong>£93 million</strong></span> profit ROI 2017-2020</li><li>Positive swing of <span style="color:#000;"><strong>7% </strong></span>in three years</li><li>Profit gap now <span style="color:#000;"><strong>£1.24 billion</strong></span> and will reduce to <strong>£1 billion</strong> by 2025</li><li>News brands forecast to provide and extra <span style="color:#000;"><strong>£268 million </strong></span>of profit to retailers by 2025</li></ul> <div style="height:10px" aria-hidden="true" class="wp-block-spacer"></div> </div></div> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group has-background" style="background:linear-gradient(135deg,rgb(125,128,102) 0%,rgb(125,128,102) 100%)"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <h2 style="padding: 10px 10px 0px 10px; margin-bottom: 0px;" id="h-why-we-undertook-the-bottom-line-study"><span style="color:#000;"> <strong>The Bottom Line</span> <span style="color:#fff;">study</span></strong></h2> <p style="padding: 10px; color: #fff;">Three years ago, in partnership with Benchmarketing, we launched the biggest news brands effectiveness project to date. We did this to understand the proportion of campaign spend that should be allocated to news brands in order to maximise profit to advertisers.</p> <p style="padding: 10px; color: #fff;">We discovered that advertisers were missing out on a potential £3 billion of profit from advertising investment across all categories. With &#8216;The Bottom Line&#8217; we wanted to see if some of that missing profit had been found and to assess the potential future profit.</strong</p> </div></div> <p></p> <p>If you would like to know more please contact <a href="/cdn-cgi/l/email-protection#ddb9b8b3b4aeb8f3a9a8afb3b8af9db3b8aaaeaab2afb6aef3b2afbaf3a8b6"><span class="__cf_email__" data-cfemail="b5d1d0dbdcc6d09bc1c0c7dbd0c7f5dbd0c2c6c2dac7dec69bdac7d29bc0de">[email&#160;protected]</span></a>.</p> <p>You can view the full research project here. <a href="https://www.newsworks.org.uk/research/the-bottom-line/">The Bottom Line »</a></p> <p>Use our <a href="https://www.newsworks.org.uk/planning/profit-calculator/">Profit Calculator</a> to see the opitmised investment in news brands for your ad campaign.</p> </div> </div> <div class="wp-block-genesis-blocks-gb-container gb-block-container"><div class="gb-container-inside"><div class="gb-container-content"></div></div></div> </div></div> </div> </div> </div><footer class="entry-footer"></footer></article></main></div></div><div style="background-color:#0d2940;padding-left:5%;padding-right:5%;padding-bottom:2%;padding-top:2%" class="wp-block-genesis-blocks-gb-container gpb-agency-section-header-newsletter gb-block-container alignfull"> <div class="gb-container-inside"> <div class="gb-container-content" style="max-width:1000px"> <div class="wp-block-genesis-blocks-gb-columns gb-layout-columns-1 gb-1-col-equal gb-has-custom-text-color" style="color:#ffffff"> <div class="gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column"> <div class="wp-block-genesis-blocks-gb-column gb-block-layout-column"><div class="gb-block-layout-column-inner"> <h2 class="gb-section-font-override has-text-color aligncenter" style="color:#ffffff; 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These cookies track visitors across websites and collect information to provide customized ads. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">These cookies are set via embedded youtube-videos.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">These cookies are set via embedded youtube-videos.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="others" data-toggle="cli-toggle-tab"> Others </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-others" class="cli-user-preference-checkbox" data-id="checkbox-others" /> <label for="wt-cli-checkbox-others" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Others</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="others"> <div class="wt-cli-cookie-description"> Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_b</td><td class="cookielawinfo-column-3">2 days</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">undefined</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">visitor_id339691</td><td class="cookielawinfo-column-3">10 years</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">visitor_id339691-hash</td><td class="cookielawinfo-column-3">10 years</td><td class="cookielawinfo-column-4">No description</td></tr></tbody></table> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-footer"> <div class="wt-cli-element cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-tab-footer wt-cli-privacy-overview-actions"> <a id="wt-cli-privacy-save-btn" role="button" tabindex="0" data-cli-action="accept" class="wt-cli-privacy-btn cli_setting_save_button wt-cli-privacy-accept-btn cli-btn">SAVE &amp; 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