How can customer advocacy boost your business success?

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43 L 48.796875 43 C 48.275261 38.532432 44.604108 35 40 35 z M 40 37 C 43.877484 37 47 40.122516 47 44 C 47 47.877484 43.877484 51 40 51 C 36.122516 51 33 47.877484 33 44 C 33 40.122516 36.122516 37 40 37 z M 18 46 C 10.306206 46 4 52.306206 4 60 L 4 64 L 26.269531 64 C 25.457834 65.84109 25 67.868987 25 70 L 25 74 L 55 74 L 55 71 L 55 70 C 55 67.868987 54.542166 65.84109 53.730469 64 L 76 64 L 76 60 C 76 52.306206 69.693794 46 62 46 C 55.158556 46 49.446319 50.988522 48.257812 57.503906 C 45.884282 55.926028 43.045242 55 40 55 C 36.954758 55 34.115718 55.926028 31.742188 57.503906 C 30.553681 50.988522 24.841444 46 18 46 z M 18 48 C 24.245162 48 29.37815 52.832416 29.921875 58.941406 C 28.934708 59.842395 28.067924 60.868215 27.347656 62 L 6 62 L 6 60 C 6 53.397794 11.397794 48 18 48 z M 62 48 C 68.602206 48 74 53.397794 74 60 L 74 62 L 52.652344 62 C 51.932076 60.868215 51.065292 59.842395 50.078125 58.941406 C 50.62185 52.832416 55.754838 48 62 48 z M 40 57 C 47.153388 57 53 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59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> </div> <main id="site-main" class="site-main outer site-main-post has-post-image"> <div class="feature-post-wrapper"> <article class="post-full post tag-customer-advocacy tag-customer-marketing tag-article tag-market-research tag-affiliates-and-referrals "> <section class="post-full-content Customer advocacy"> <header class="post-full-header"> <div class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime=" 2022-04-20">20 April 2022</time> <span class="reading-time">7 min read</span> </section> <h1 class="post-full-title">How can customer advocacy boost your business success?</h1> <section class="post-full-meta"> <a href="/tag/customer-advocacy/">Customer advocacy</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <section class="author-card"> <a href="/author/eve/"> <img class="author-profile-image" src="/content/images/size/w300/2022/04/c0f1cd5c-fe6e-48fb-8a4e-c1f7d7553cdf.JPG" alt="Eve Chatfield" /> <section class="author-card-content"> <h4 class="author-card-name">Eve Chatfield</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2022/04/What-is-customer-advocacy--1--1.jpg);"> </div> </header> <div class="post-content"> <aside class="toc-container"> </aside> <p>While there’s no doubting the role of customer acquisition in business, it isn’t necessarily an area you should prioritize the most.<br></p><p>You need to nurture your existing clientele; a well cared for customer community will often lead to the acquisition of new customers without you having to lift a finger. What we're talking about is of course, customer advocacy.<br></p><p>In this article we cover:</p><ul><li><a href="https://www.customermarketingalliance.com/how-can-customer-advocacy-boost-your-business-success/#:~:text=What%20is%20customer%20advocacy%3F">What customer advocacy is,</a></li><li><a href="https://www.customermarketingalliance.com/how-can-customer-advocacy-boost-your-business-success/#:~:text=Why%20is%20customer%20advocacy%20important%3F">Why it’s important.</a></li><li><a href="https://www.customermarketingalliance.com/how-can-customer-advocacy-boost-your-business-success/#:~:text=keep%20you%20afloat.-,Customer%20advocacy%20statistics,-Customer%20support">Customer advocacy statistics, and</a></li><li><a href="https://www.customermarketingalliance.com/how-can-customer-advocacy-boost-your-business-success/#:~:text=customer%20service%20notifications.-,How%20to%20improve%20customer%20advocacy%20programs,-Implementing%20a%20customer">How to improve customer advocacy programs.</a></li></ul><h2 id="what-is-customer-advocacy"><strong>What is customer advocacy?</strong></h2><p>Customer advocacy is a specialized form of customer service in which companies focus on what’s deemed to be best for the customer. It’s a change in a company's culture that’s supported by customer-focused customer service and marketing techniques.<br></p><p>Your customers should come first above all else. In adopting a customer-centric mindset, you prioritize customer experience over closing a sale, making a quick buck, or getting any random potential customer onto the buyer's journey.<br></p><p>In this current market, nothing’s more important than providing a good experience for your customers, and this shows in the customer's habits. <br></p><p>Zendesk found that after just one bad experience <a href="https://cdn2.assets-servd.host/paltry-coyote/production/exports/2194a329d6f053118e42d885fe38fae7/zendesk-cx-trends-2022-report.pdf?ref=customermarketingalliance.com">61% of customers </a>would move their service to a competitor. This stat jumps to 76% after two bad experiences. <br></p><p>When <a href="https://www.customermarketingalliance.com/what-is-customer-retention/"><strong>customer retention</strong></a> is one of the most important factors in maintaining a steady bottom line, you can’t afford to have poor customer service. <br></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.customermarketingalliance.com/what-is-customer-retention/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What is customer retention?</div><div class="kg-bookmark-description">It’s all well and good to actively seek new customers, but what happens if you ignore your current customer base? Plot twist: they churn.In fact, 68% of customers will go elsewhere if they feel the company they’re buying from doesn’t care about their business.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.customermarketingalliance.com/favicon.png" alt=""><span class="kg-bookmark-author">Customer Marketing Alliance</span><span class="kg-bookmark-publisher">Eve Chatfield</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.customermarketingalliance.com/content/images/2022/04/Customer-Marketing-Alliance-mission-1.png" alt=""></div></a></figure><h2 id="why-is-customer-advocacy-important"><strong>Why is customer advocacy important?</strong></h2><p>There’s a difference between customer advocacy and customer service, though the first does have a positive knock–on effect on the second. <br></p><p>Customer advocacy is a mindset for your whole business, one which puts the customer as the priority from day one. From creating new products, to user systems, and customer success, each part of your business approaches their work with the customer at the front of their mind. <br></p><p>This may sound like the age old, ‘the customer is always right’ motto, but it’s something that works to build the success of your business journey, as well as your customer base. <br></p><p>Besides, every relationship is a two way street and the one you have with your customers is no different. Prioritizing customer needs works two-fold; in supporting your buyer, your company will also reap the rewards. . Here’s how:</p><h3 id="greater-understanding-of-your-place-in-the-market"><strong>Greater understanding of your place in the market</strong></h3><p>Taking the time to focus on your customers can offer you insights into why exactly they come to you. Asking each one why they chose you over your competitor can help you better understand where you fall in the current market.<br></p><p>Though you may know what your intended selling points are, there could be other features your product has that keep your customers coming back. They’re the exact people to get this information from; you get it straight from the horse's mouth. <br></p><p>If you have something others don’t, you can begin to consider where you can cultivate that niche more efficiently. Then use this information to influence where you take your product next.</p><h3 id="build-up-customer-loyalty"><strong>Build up customer loyalty</strong></h3><p>Listening to your customer needs and acting on them doesn’t only let you know where you need to make changes and improvements, but also lets your customers know that you’re open to receiving feedback, and care about their experience with your product. <br></p><p>Customers like to know that you care for their investment in your business beyond just making a sale out of them.</p><h3 id="save-money-on-marketing"><strong>Save money on marketing</strong></h3><p>Word of mouth is by far the most effective type of marketing there is. Customers are more inclined to trust buyers who’ve invested money in a product, rather than a company advocating their own product. <br></p><p>Brand advocates are people who’re excited to talk to others about your product, and if you have advocates in your base of loyal customers, they’ll do a stellar job in promoting the product for you. <br></p><p>What’s more, the new customers they bring in are more likely to trust you from the get-go as they’ve a connection with one or some of your existing customers. <br></p><h3 id="build-a-consistent-bottom-line"><strong>Build a consistent bottom line</strong></h3><p>A consistent number of loyal customers that come back to your business month after month, or year after year, is going to stabilize your bottom line. <br></p><p>With a consistent base of users making the same purchase with confidence, the less likely you are to have something drastic happen to your revenue. <br></p><p>In the unfortunate event that something does happen to drastically change your profits, that consistency is what’s going to keep you afloat.</p><h2 id="customer-advocacy-statistics"><strong>Customer advocacy statistics</strong></h2><h3 id="customer-support"><strong>Customer support</strong></h3><ul><li><strong>68%</strong> of people say they’re willing to <a href="https://cdn2.hubspot.net/hubfs/2771217/Content/2018%20Customer%20Service%20Expectations%20Gladly.pdf?ref=customermarketingalliance.com">pay more</a> for products and services if it's from a brand that they know has good customer service experience. <br></li><li>A good customer service can <a href="https://hbr.org/2014/08/the-value-of-customer-experience-quantified?ref=customermarketingalliance.com">reduce customer care costs</a> by as much as <strong>33%</strong>.<br></li><li>About <strong>80%</strong> of customers name customer experience as a <a href="https://www.salesforce.com/form/marketingcloud/conf/state-of-the-connected-customer-2nd-edition-mc/?ref=customermarketingalliance.com">key point of difference </a>between competitors, and it’s just as important as the product or service they’re buying.</li></ul><h3 id="customer-retention"><strong>Customer retention</strong></h3><ul><li>When selling a new product, you’ve a <strong>60-70%</strong> chance of selling it to existing customers. With a new customer the chance is only <strong>5-10%</strong>.<br></li><li>Trying to get a new customer is from <a href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers?ref=customermarketingalliance.com#:~:text=Depending%20on%20which%20study%20you,the%20one%20you%20have%20happy."><strong>5 to 25 times</strong> more expensive</a> than focusing on retaining your existing ones. <br></li><li>Increasing your customer retention by as little as <strong>5%</strong> can <a href="https://blog.hubspot.com/service/customer-retention?ref=customermarketingalliance.com#:~:text=ROI%3A%20A%205%25%20increase%20in,coming%20back%2C%20again%20and%20again.">increase your company revenue by <strong>25-95%</strong>.</a></li></ul><h3 id="customer-advocacy"><strong>Customer Advocacy</strong></h3><ul><li>Repeat customers are <a href="https://media.bain.com/Images/Value_online_customer_loyalty_you_capture.pdf?ref=customermarketingalliance.com">more likely to refer people</a> to your product, and this increases the more often they buy from you. On top of that, referred customers can spend up to <strong>75%</strong> more of what the original shopper spent.<br></li><li>Satisfied customers are more likely to <a href="https://www.businesswire.com/news/home/20171215005416/en/WellActually-Americans-Say-Customer-Service-is-Better-Than-Ever?ref=customermarketingalliance.com">share their experience </a>with other people. In the US, customers usually tell about <strong>11 </strong>other people when they’ve had a positive experience. <br></li><li>Engaging with your customers and<a href="https://info.microsoft.com/rs/157-GQE-382/images/EN-CNTNT-Report-DynService-2017-global-state-customer-service-en-au.pdf?ref=customermarketingalliance.com"> asking them for feedback can make them more favorable to your brand</a>, about <strong>77%</strong>. On top of that <strong>68% </strong>of customers like it when you proactively contact them with customer service notifications.</li></ul><h2 id="how-to-improve-customer-advocacy-programs"><strong>How to improve customer advocacy programs</strong></h2><p>Implementing a customer advocacy program or strategy is vital if you want to consistently improve the way you approach this subject and how you engage with your customers. Here’s how you can start making small changes:</p><h3 id="communicate-with-your-employees"><strong>Communicate with your employees.</strong></h3><p>Give your employees up-to-date and detailed <strong>training</strong> on what customer advocacy is, and the role they can play in helping the team achieve its targets. Your employees will better understand what the aim is with customer advocacy and have the skills to best get this aim achieved. <br></p><p>If those that interact with your customers begin to change their mindset on how they approach customers, then you’re already impacting the source. <br></p><p><strong>Evaluate your personas </strong>and see what can be done to realign them to this new strategy. Both buyer and user personas should be evaluated and updated frequently to best represent your current customer market. <br></p><p>Look into your <strong>sales scripts.</strong> Consider how you might be able to personalize, or make them more natural. Think about the questions you’re asking, and make sure that they align with the feedback you’ve been getting from your current customers. <br></p><p>And make sure you’re <strong>targeting</strong> the right people for this feedback!</p><h3 id="evaluate-your-current-metrics"><strong>Evaluate your current metrics</strong></h3><p>Is there somewhere that your products are underselling? Do you have a high demand for a specific type of product? These’re both vital questions to ask for different reasons. <br></p><p>You know where you are filling certain needs by looking at the products that are in high demand. If there’s a high demand for this product, where could you take it next? <br></p><p>When you’re focusing on low selling products, consider who you’re advertising to. Evaluate your current customer base and see if any of their customer journeys might coincide or fit in with the buyer persona of the product that isn’t selling well. Moreover, consider whether you can cross-sell it to those that may need it?<br></p><p>Alternatively, you can contact those that <em>did</em> purchase the product and ask for feedback. Maybe there’s something specific that each of these customers are noticing that’s stopping them from returning. <br></p><p>From there you can get to the root of any issues with the product and fix them instead of starting over from the beginning or trying to guess what might be wrong.</p><h3 id="consider-customer-needs"><strong>Consider customer needs</strong></h3><p>Go back through the customer journey and see where you might make things easier for your customers. Making the process of getting your product as simple and streamlined as possible makes the whole experience more attractive to customers. <br></p><p>Is there a place where customers are consistently getting to before they change their mind about purchasing your product? <br></p><p>Listen to feedback. Complaints, though not nice to get, are a great insight into where your customers are getting frustrated. <br></p><p>If you listen, respond, and then take action on their complaint, you’re taking a big step toward maintaining their loyalty. Nothing turns customers off quicker than an unacknowledged complaint.</p><h2 id="take-the-next-steps"><strong>Take the next steps</strong></h2><p>Over recent years, companies have shifted their focus from customer acquisition to customer retention and engagement. This course will provide you with the perfect resources, mentor, and development needed to keep up with and excel during this change.</p><p><strong><strong>Customer Advocacy: Certified</strong></strong> will take you through the foundational skill and knowledge needed to launch and manage customer advocacy programs and excel in your career.</p><p>Propel your business growth by prioritizing and supporting your customer experience.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://certified.customermarketingalliance.com/p/customer-advocacy-certified-masters?_gl=1*npvaut*_ga*NDg1OTAzMTk5LjE2NjA3Mjg5MDI.*_ga_ENBEF4TD6M*MTY3NTA3ODY3Mi40MzguMC4xNjc1MDc4NjcyLjAuMC4w&ref=customermarketingalliance.com" class="kg-btn kg-btn-accent">Get certified today</a></div><p></p> </div> <aside class="post-upgrade-cta hidden-upgrade"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" class="site-logo" /> <h2>Like what you see? Then check out tonnes more.</h2> <p class="post-upgrade-cta-desc"> From exclusive content by industry experts and an ever-increasing bank of templates, to 100s of hours’ worth of presentations and mentors, our membership plans are packed with awesome sales enablement resources. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="/signup/">Subscribe now</a> <a class="button large primary" href="/membership/">Learn more</a> </div> </div> </aside> <aside class="post-upgrade-cta get-cert-cta" style="display:none;"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" class="site-logo" /> <h2>Get product marketing certified.</h2> <p class="post-upgrade-cta-desc"> PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core" target="_blank">Get certified</a> </div> </div> </aside> <section class="post-full-authors post-full-authors-with-bio"> <section class="author-card"> <div class="post-full-authors-content"> <p>Written by: </p> </div> <a href="/author/eve/"> <img class="author-profile-image" src="/content/images/size/w300/2022/04/c0f1cd5c-fe6e-48fb-8a4e-c1f7d7553cdf.JPG" alt="Eve Chatfield" /> <section class="author-card-content"> <h4 class="author-card-name">Eve Chatfield</h4> <p>Eve is a Junior Copywriter at Customer Marketing Alliance. She has been writing for as long as she can remember and enjoys creating content that helps others with their career goals.</p> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com" /> <br> <button type="submit">Join</button> </form> </section> <aside class="read-next"> <aside class="read-more-wrap outer"> <header class="read-next-card-header"> <h3><span>More in</span> <a href="/tag/customer-advocacy/">Customer advocacy</a></h3> </header> <div class="read-more inner"> <article class="post-card"> <a class="post-card-image-link" href="/great-referral-programs/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/CMA_Website_Article_Images_Doodles--6-.jpg" alt="10 examples of great referral programs to inspire you" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/great-referral-programs/"> <header class="post-card-header"> <h2 class="post-card-title">10 examples of great referral programs to inspire you</h2> </header> <section class="post-card-excerpt"> <p>We live in a hyper-consumer-driven world where companies bombard us with endless ads and promotional content. 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The best way to keep your customers happy and on board is to showcase the value of your product fast, and more importantly, to get your customers to realize it....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> </div> </aside> </aside> </article> </div> </main> <div class="floating-header"> <div class="floating-header-logo"> <a href="https://www.customermarketingalliance.com"> <img src="/content/images/size/w100/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" /> <span>Customer Marketing Alliance</span> </a> </div> <span class="floating-header-divider">—</span> <div class="floating-header-title">How can customer advocacy boost your business success?</div> <div class="floating-header-share"> <a class="floating-header-share-tw" href="https://twitter.com/share?text=How%20can%20customer%20advocacy%20boost%20your%20business%20success%3F&url=https://www.customermarketingalliance.com/how-can-customer-advocacy-boost-your-business-success/" onclick="window.open(this.href, 'share-twitter', 'width=550,height=235');return false;"> <?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg> </a> <a class="floating-header-share-fb" href="https://www.facebook.com/sharer/sharer.php?u=https://www.customermarketingalliance.com/how-can-customer-advocacy-boost-your-business-success/" onclick="window.open(this.href, 'share-facebook','width=580,height=296');return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><path d="M19 6h5V0h-5c-3.86 0-7 3.14-7 7v3H8v6h4v16h6V16h5l1-6h-6V7c0-.542.458-1 1-1z"/></svg> </a> <a class="floating-header-share-linkedin" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.customermarketingalliance.com/how-can-customer-advocacy-boost-your-business-success/" onclick="window.open(this.href, 'share-facebook','width=580,height=496');return false;"> <?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> </div> <progress id="reading-progress" class="progress" value="0"> <div class="progress-container"> <span class="progress-bar"></span> </div> </progress> </div>  <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.css" />  <script src="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.min.js"></script> <script> if (window.isTOCenabled) { document.querySelector('.toc-container').innerHTML = '<div class="toc"></div>'; tocbot.init({ tocSelector: '.toc', contentSelector: '.post-content' }); } </script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.customermarketingalliance.com/assets/img/sales/CMA%20FULL%20LOGO%20WHITE.svg?v=945d8828d2" /> </a> </div> <div class="site-footer-content-title"> Our mission is plain and simple. 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'none' : 'flex' }; productCards.forEach(function (element) { const productNameElement = element.querySelector(".gh-portal-product-name"); if(!productNameElement) { console.error("Could not find product name element in ", element); return; } const productName = productNameElement.textContent; console.log("productName", productName); element.style.display = productDisplayMode[productName] || 'flex'; }); } let intervalId; function callPortalIframe() { let portalIframe = document.querySelector("#ghost-portal-root iframe"); if (portalIframe) { portalIframe.addEventListener('load', function() { setPortalPricing(portalIframe); attachClickListeners(portalIframe); console.log("Pricing set and listeners attached"); // listen to event click on button const viewPlansButton = portalIframe.contentDocument.querySelector( '.gh-portal-btn-main.gh-portal-btn-primary[data-test-button="view-plans"]' ); if (viewPlansButton) { console.log(viewPlansButton); console.log("viewPlansButton was found!"); clearInterval(intervalId); // Stop checking once the button is found viewPlansButton.addEventListener("click", function (event) { console.log("viewPlansButton was clicked!"); setTimeout(function () { setPortalPricing(portalIframe); attachClickListeners(portalIframe); }, 30); }); } else { console.log("viewPlansButton was not found on the page"); console.log(viewPlansButton); } const changePlansButton = portalIframe.contentDocument.querySelector('.gh-portal-btn.gh-portal-btn-list[data-test-button="change-plan"]'); if (changePlansButton) { console.log(changePlansButton); console.log("changePlansButton was found!"); clearInterval(intervalId); // Stop checking once the button is found changePlansButton.addEventListener("click", function (event) { console.log("changePlansButton was clicked!"); setTimeout(function () { setPortalPricing(portalIframe); attachClickListeners(portalIframe); }, 30); }); } else { console.log("changePlansButton was not found on the page"); console.log(changePlansButton); } if(intervalId) { clearInterval(intervalId); intervalId = null; } }); } else { console.error("Could not find #ghost-portal-root iframe, retrying..."); if (!intervalId) { intervalId = setInterval(callPortalIframe, 1000); } } } document.addEventListener("DOMContentLoaded", function() { console.log("DOM fully loaded"); let currentUrl = window.location.href; let link = document.querySelector('a[href="https://www.customermarketingalliance.com/#/portal/signup/"]'); if(link){ link.addEventListener('click', function(event) { console.log('Link was clicked!'); callPortalIframe(); }); } else { console.log('The link was not found on the page'); } if ( currentUrl === "https://www.customermarketingalliance.com/#/portal/signup/" || currentUrl === "https://www.customermarketingalliance.com/#/portal/account/plans/" ) { callPortalIframe(); console.log("You are on the signup page"); } else if ( currentUrl === "https://www.customermarketingalliance.com/#/portal" || currentUrl === "https://www.customermarketingalliance.com/account-free/#/portal" || currentUrl === "https://www.customermarketingalliance.com/pro-plus-membership-dashboard/#/portal" || currentUrl === "https://www.customermarketingalliance.com/account/#/portal" ) { callPortalIframe(); console.log("You are on the portal/viewplans page"); } else { console.log("You are not on the signup/plan page"); } // Start observing the target node for configured mutations const targetNodePortalRoot = document.getElementById("ghost-portal-root"); if (targetNodePortalRoot) { const config = { attributes: true, childList: true, subtree: true }; const poratalObserver = new MutationObserver(function() { callPortalIframe(); }); poratalObserver.observe(targetNodePortalRoot, config); } else { console.error("Could not find #ghost-portal-root element"); } }); })(); </script>  <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/built/jquery.js?v=945d8828d2" ></script> <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/built/jquery.fitvids.js?v=945d8828d2" ></script> <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/built/ghost-lunr.js?v=945d8828d2" defer></script> <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/built/search.js?v=945d8828d2" defer></script> <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/%20built/jquery.fitvids.js?v=945d8828d2"></script> <script> // NOTE: Scroll performance is poor in Safari // - this appears to be due to the events firing much more slowly in Safari. // Dropping the scroll event and using only a raf loop results in smoother // scrolling but continuous processing even when not scrolling $(document).ready(function () { // Start fitVids var $postContent = $(".post-full-content"); $postContent.fitVids(); // End fitVids var progressBar = document.querySelector('#reading-progress'); var header = document.querySelector('.floating-header'); var title = document.querySelector('.post-full-title'); var lastScrollY = window.scrollY; var lastWindowHeight = window.innerHeight; var lastDocumentHeight = $(document).height(); var ticking = false; function onScroll() { lastScrollY = window.scrollY; requestTick(); } function onResize() { lastWindowHeight = window.innerHeight; lastDocumentHeight = $(document).height(); requestTick(); } function requestTick() { if (!ticking) { requestAnimationFrame(update); } ticking = true; } function update() { var trigger = title.getBoundingClientRect().top + window.scrollY; var triggerOffset = title.offsetHeight + 35; var progressMax = lastDocumentHeight - lastWindowHeight; // show/hide floating header if (lastScrollY >= trigger + triggerOffset) { header.classList.add('floating-active'); } else { header.classList.remove('floating-active'); } progressBar.setAttribute('max', progressMax); progressBar.setAttribute('value', lastScrollY); ticking = false; } window.addEventListener('scroll', onScroll, { passive: true }); window.addEventListener('resize', onResize, false); update(); var getHiddenUpgrade = document.querySelector('.hidden-upgrade'); if (getHiddenUpgrade && isHiddenUpgradeVisible) getHiddenUpgrade.style.display = 'block'; }); // window.inArticleAdList = [ // { // img: 'https://static.ghost.org/v3.0.0/images/publishing-options.png', // url: '/' // }, // { // img: 'https://static.ghost.org/v3.0.0/images/admin-settings.png', // url: '/' // } // ]; if (window.inArticleAdList && !window.inArticleAdListDisabled) { const getSelectPostContent = document.querySelector('.post-content'); const getSelectPostContentLength = parseInt(getSelectPostContent.children.length / 2); const getSelectPostContentItem = getSelectPostContent.children[getSelectPostContentLength]; const thisinPostAd = document.createElement('a'); thisinPostAd.classList.add('post-in-post-ad'); const getRandAdItem = inArticleAdList[Math.floor(Math.random() * inArticleAdList.length)]; thisinPostAd.style.backgroundImage = 'url(' + getRandAdItem.img + ')'; thisinPostAd.setAttribute('href', getRandAdItem.url); thisinPostAd.setAttribute('target', '_blank'); getSelectPostContentItem.parentNode.insertBefore(thisinPostAd, getSelectPostContentItem.nextSibling); } const getCertCta = document.querySelector('.get-cert-cta'); if (window.showGetCertCta && getCertCta) { getCertCta.style.display = 'block'; } </script> <script> window.intercomSettings = { app_id: "ihx5j8jg" }; </script> <script> (function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/ihx5j8jg';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})(); 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