Hall of Fame

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class="container"> <div class="row"> <div class="col-md-8"> <article class="main-col"> <div class="editor"> <div id="block-17" class="block"> <div class="tmpl_exergue"><span class="TextRun SCXW196982947 BCX0" data-contrast="none"><span class="NormalTextRun SCXW196982947 BCX0">The A2C Hall of Fame celebrates outstanding figures in Quebec’s communications industry. Each year, great visionaries with varied profiles who, each in their own way, have made exceptional contributions to the excellence and vitality of the industry, are honored.</span></span></div> <h2><img fetchpriority="high" decoding="async" class="wp-image-5268 aligncenter" src="https://a2c.quebec/wp-content/uploads/2023/10/A2C_TempleDeLaRenommee_Logo_RGB.png" alt="" width="466" height="165" srcset="https://a2c.quebec/wp-content/uploads/2023/10/A2C_TempleDeLaRenommee_Logo_RGB.png 1810w, https://a2c.quebec/wp-content/uploads/2023/10/A2C_TempleDeLaRenommee_Logo_RGB-768x272.png 768w, https://a2c.quebec/wp-content/uploads/2023/10/A2C_TempleDeLaRenommee_Logo_RGB-1536x543.png 1536w" sizes="(max-width: 466px) 100vw, 466px" /></h2> <h2><strong>The Hall of Fame aims to highlight the following professional profiles:</strong></h2> <p> </p> <ul> <li><strong>Builder: </strong>awarded to a senior executive for the importance of his or her work.</li> <li><strong>Beacon: </strong>awarded to a communications professional who has inspired others through their creativity and strategic thinking</li> <li><strong>Ally:</strong> awarded to a partner for their commitment to the industry</li> </ul> <p>Recipients are selected by members of the A2C’s board of directors during a day of deliberation.</p> </div> <div id="block-17" class="block"> <div class="block"> <h2></h2> <h2>2024 Recipients</h2> </div> <p> </p> <img decoding="async" class="alignnone wp-image-8455" src="https://a2c.quebec/wp-content/uploads/2024/08/JHOPE-noir-et-blanc-2.png" alt="" width="201" height="201" srcset="https://a2c.quebec/wp-content/uploads/2024/08/JHOPE-noir-et-blanc-2.png 240w, https://a2c.quebec/wp-content/uploads/2024/08/JHOPE-noir-et-blanc-2-150x150.png 150w" sizes="(max-width: 201px) 100vw, 201px" /> <div class="block"> <div class="tmpl_vignette"> <div class="clearfix"> <div class="content"> <h3>Jane Hope – Builder Profile</h3> <p><span>Design Director. Branding Consultant. Entrepreneur.</span></p> <h2></h2> <p>Jane Hope, co-founder of TAXI, played a crucial role in the agency’s spectacular rise. As a leading designer and rigorous manager, she transformed creative ideas into operational realities, guiding projects with a holistic vision of the brand. Her ability to present and simplify complex concepts to clients was the key to the success of emblematic campaigns, such as “The Future is Friendly” for Clearnet. Jane also played an important role in TAXI’s expansion to Toronto and New York. She applied her skills to various other projects, contributing notably to the rebranding of the Montreal General Hospital Foundation. A discreet artisan, Jane has built something great, bringing both sweetness and cohesion.</p> <h2></h2> <p> </p> </div> </div> <div class="tmpl_vignette"> <div class="clearfix"> <h3><img decoding="async" class="alignnone wp-image-8446" src="https://a2c.quebec/wp-content/uploads/2024/08/PNOLIN-noir-et-blanc.png" alt="" width="201" height="201" srcset="https://a2c.quebec/wp-content/uploads/2024/08/PNOLIN-noir-et-blanc.png 240w, https://a2c.quebec/wp-content/uploads/2024/08/PNOLIN-noir-et-blanc-150x150.png 150w" sizes="(max-width: 201px) 100vw, 201px" /></h3> <h3>Pierre Nolin – Beacon Profil</h3> <p><span>Ex-president, Nolin BBDO</span></p> <p> </p> <p>Pierre Nolin, founder of Nolin Larosée, has played a major role in bringing design to the front of Quebec Inc. A visionary and outstanding manager, Pierre spoke the language of business while stimulating creativity, which helped him acquire important clients such as Banque Nationale, Alcan, Bombardier, and Hydro-Québec. Under his leadership, the agency became one of the most respected design firms in Canada, winning numerous awards and carrying out contracts with major clients. After Nolin Larosée joined the BBDO advertising network, Pierre Nolin became the president of the agency, allowing the Montreal office to regain a notable position in the market. Pierre’s career illustrates how design can be elevated to the level of essential added value for companies, allowing him to leave a lasting legacy in the industry.</p> <h2></h2> <p> </p> </div> </div> <div class="tmpl_vignette"> <div class="clearfix"> <div class="content"> <h3><img decoding="async" class="alignnone wp-image-8453" src="https://a2c.quebec/wp-content/uploads/2024/08/YLAPIERRE-noir-et-blanc-1.png" alt="" width="201" height="201" srcset="https://a2c.quebec/wp-content/uploads/2024/08/YLAPIERRE-noir-et-blanc-1.png 240w, https://a2c.quebec/wp-content/uploads/2024/08/YLAPIERRE-noir-et-blanc-1-150x150.png 150w" sizes="(max-width: 201px) 100vw, 201px" /></h3> <h3>Yves Lapierre – Ally Profile</h3> <p><span>Compositor</span></p> <h2></h2> <p>Yves Lapierre has left an indelible mark on Québec’s advertising and cultural landscape. His ability to quickly compose and transition from one musical style to another has made him a popular collaborator. His cutting-edge company, Studio Tempo, has served a wide range of clients, including giants like Molson, Pepsi, Loto-Québec, Air Canada, and McDonald’s, with whom he has maintained a relationship for nearly 20 years. In parallel with his advertising career, Yves has actively contributed to Québec’s music scene, collaborating with artists such as Robert Charlebois, Ginette Reno, Johanne Blouin, and many others. He has also composed soundtracks for numerous films and TV series. Yves has, in a way, shaped the sound identity of an era by creating pieces that still resonate today.</p> <p> </p> <p>Find out more about these personalities in the special feature in <strong><em>Grenier magazine</em> on November 18.</strong></p> </div> <p> </p> <div class="content"> <p> </p> <h2>Les grandes entrevues</h2> <p>The event <em>Les grandes entrevues</em> will pay tribute to the 2024 recipients on November 20th, at the Bungalow (Montreal). Pierre Nolin will be interviewed on stage, while recordings with Jane Hope and Yves Lapierre will be presented on this occasion. Industry professionals are invited to join in large numbers to celebrate these extraordinary careers and network with their peers. <a href="https://a2c.quebec/evenements/les-grandes-entrevues-du-temple-de-la-renommee-2024/">Information and registration (in French)</a></p> </div> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <h2></h2> <div class="content"> <p> </p> <h2>Discover previous recipients :</h2> <div class="collapsible_block"> <p><a class="collapsible_link" href="#">2023 Recipients</a></p> <div class="collapsible_content" style="display: none;"> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="https://a2c.quebec/wp-content/uploads/2023/10/PaulGauthhier_200x200.png" /></div> </div> <div class="content"> <h3>Paul Gauthier – Builder Profile</h3> <p>Cofounder, LG2</p> <p>Paul Gauthier, cofounder of LG2, has made an outstanding contribution to the success of the agency, which today dominates the Canadian advertising landscape in every aspect, as well as setting an example for the next generation of professionals. In just a few decades, the company has achieved remarkable growth and creative distinction. Paul Gauthier played a key role in LG2’s strategic planning and, with his partner Sylvain Labarre, developed a plan aimed at retaining LG2’s talent and its local ownership. Thanks to his great influence within the agency, Paul Gauthier has acted as a mentor and source of inspiration for many industry professionals, as well as being involved in a number of social causes.</p> <p> </p> </div> </div> </div> <p> </p> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="https://a2c.quebec/wp-content/uploads/2023/10/SylvainLabarre_200x200.png" /></div> </div> <div class="content"> <h3>Sylvain Labarre – Builder Profile</h3> <p>Cofounder, LG2</p> <p>In 1992, Sylvain Labarre cofounded LG2, now Canada’s largest independent advertising agency. With his keen business sense, he helped make the agency a dominant figure in advertising in Quebec and Toronto. Together with his partner Paul Gauthier, Sylvain Labarre launched the agency with a focus on retail, a sector that had previously often been overlooked. Over the years, LG2 has expanded its areas of expertise to include digital, design and more. The agency has won numerous awards, including the highest number of CRÉA (now Idéa Awards) in the competition’s history, as well as international prizes at the One Show, Clios and Festival international de la créativité de Cannes.</p> <p> </p> </div> </div> </div> <p> </p> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="https://a2c.quebec/wp-content/uploads/2023/10/Ghislaine_200x200.png" /></div> </div> <div class="content"> <h3>Ghislaine Fallu – Beacon Profile</h3> <p>Founder and President, Tam-Tam (now Tam-Tam\TBWA)<br /> Founder, President and Professor, Carré de sable (Cossette)<br /> Professor of design and advertising, UQAM<br /> Founder and President, Fleuriste Zen, the power of flowers</p> <p>Ghislaine Fallu’s innovative mind has had a significant impact on Quebec’s communications industry in many ways. In 1986, while Art Director at BCP, she left the agency to found Tam-Tam, which positioned itself as a “creative boutique”. With this unusual profile for its time, Tam-Tam shook up conventional attitudes, produced groundbreaking campaigns and paved the way for other emerging and innovative agencies. Professor since the age of 26, Ghislaine Fallu has always acted as a trainer and mentor, fostering the development of many young creatives. In the 2000s, she founded and directed Carré de sable, a Cossette-sponsored program that trained six cohorts of advertising professionals who are still making their mark on the industry.</p> </div> </div> </div> <p><a class="cb-close" href="#"> Close</a></p> </div> <p> </p> <div class="collapsible_block"> <p><a class="collapsible_link" href="#">2022 Recipients</a></p> <div class="collapsible_content" style="display: none;"> <p> </p> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/jacques-duval.png" data-mediaid="4054" /></div> </div> <div class="content"> <h3>Jacques Duval – Builder Profile</h3> <p><span class="note">Executive Chairman, EERS</span></p> <p><span class="note">Past Chairman, McCann Canada</span></p> <p><span class="note">Former President and CEO, Marketel</span></p> <p><em>Presented to a senior executive for the importance of his or her work.</em></p> <p> </p> <p>As head of Marketel, Jacques Duval was the first, in 1987, to enter into a partnership with an international network – McCann-Erickson – while maintaining majority Quebec ownership. This enabled him to serve major clients such as L’Oréal, Coca-Cola and Air Canada on a national scale from Montreal. For Air Canada, which was struggling to emerge from bankruptcy in 2004, he was behind an unusual and high-impact operation: associating the advertiser with a song performed by none other than Céline Dion. Throughout his career, he has been deeply involved in various major industry issues. As head of the board of directors of the AAPQ (now the A2C), he worked to considerably restrict the practice of speculative presentations (pitches), which were a major drain on agencies’ resources and energies. He was also the only Quebecer elected to the position of Chairman of the Board of the Institute of Communication Agencies (ICA).</p> <p> </p> <p><span>Watch the testimonials of <a href="https://youtu.be/_fpyC-4mzPs" target="_blank" rel="noopener">Luis Areas</a> and <a href="https://youtu.be/Yu-8uOK9MFY" target="_blank" rel="noopener">Julie Snyder</a>.</span></p> </div> </div> </div> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/roger-g3.png" data-mediaid="4058" /></div> </div> <div class="content"> <h3>Roger Gariépy – Beacon Profile</h3> <p><span class="note">Director<br /> Former co-owner and creative director, Bos.</span></p> <p><em>Awarded to a communications professional who has inspired through their creativity and strategic thinking.</em></p> <p> </p> <p>Founded with the primary mission of putting creativity first, Bos has had a considerable impact on the Quebec advertising industry. As the agency’s chief creative officer, Roger Gariépy presided over the genesis of some memorable campaigns. Innovative, sometimes provocative, but always highly effective, they contributed to the evolution of Quebec’s advertising landscape. They include Le Journal de Montréal (the campaign with Martin Larocque), Honda (with Martin Matte), the launch of Fido, Hydro-Québec (the talking plugs), Couche-Tard ( Sloche and others), St-Hubert (with Quebec personalities and artists), the Archdiocese of Montreal and Jean Coutu. After the sale of Bos to the Japanese network Dentsu, Roger continued to play a major role in the agency, helping to raise the profile of DentusBos within the network internationally. Since leaving the advertising business, Roger has devoted his time to making films, which have been well received and have won awards at international festivals.</p> <p> </p> <p><span>Watch the testimonials of <a href="https://youtu.be/VJVtYbdxi0M" target="_blank" rel="noopener">Hugo Léger</a> and <a href="https://youtu.be/r0bHupFUofY" target="_blank" rel="noopener">Michel Ostiguy</a>.</span></p> </div> </div> </div> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/robert-l-2.png" data-mediaid="4059" /></div> </div> <div class="content"> <h3>Me Robert B. Legault – Ally Profile</h3> <p><span class="note">Lawyer, partner and co-founder, Legault Joly Thiffault lawyers</span></p> <p><em>Awarded to a partner for their commitment to the industry.</em></p> <p> </p> <p>Robert Legault is a pioneer in advertising and communications law in Quebec. He played a crucial role in creating the regulatory framework governing advertising in Quebec, in the interests of the industry. For example, he was responsible for many of the regulations that are still in place today for contests and promotions. The law firm Legault Joly Thiffault, now LJT, which he helped found, remains the only firm that truly specializes in advertising law. Throughout his career, Robert Legault has advised almost all of the major advertising agencies in Quebec, as well as a large number of major advertisers and industry associations. He was the main instigator in the creation of the AAPQ, which has since become the A2C. He has greatly contributed to the industry’s development in an orderly and organized fashion.</p> <p> </p> <p><span>Watch the testimonials of <a href="https://youtu.be/zjRfmZi7xqg" target="_blank" rel="noopener">Raymonde Lavoie</a>, <a href="https://youtu.be/fWMIHWuZuQc" target="_blank" rel="noopener">Pierre Savoie and Lyne Robichaud</a>.</span></p> </div> </div> </div> <div> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo-wrapper"><img decoding="async" style="height: 0px;" src="/images/photos/text_main_temp.jpg" alt="" /><strong>Discover previous winners:</strong></div> </div> </div> </div> <p><a class="cb-close" href="#">Close</a></p> </div> </div> <div class="collapsible_block"> <p><a class="collapsible_link" href="#">2021 Recipients</a></p> <div class="collapsible_content" style="display: none;"> <p> </p> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/jacquesdorion-200x200.png" data-mediaid="4046" /></div> </div> <div class="content"> <h3>Jacques Dorion – Builder profile</h3> <p><span class="note">Associate producer, Match Vision </span></p> <p><span class="note">President, Media Intelligence </span></p> <p><span class="note">Former President and CEO, Aegis Media Canada</span></p> <p><em>Awarded to a senior executive for their overall contribution to the industry.</em></p> <p> </p> <p>By creating the first independent Quebec media planning agency (Stratégem), Jacques Dorion elevated the fields of media planning and sponsorships in Quebec. Stratégem’s growth is intrinsically linked to the growth of emerging creative agencies in the 1980s – such as lg2 and Sid Lee (originally Diesel) – as well as the transformations of the media environment, through the booming of specialized TV channels. After successfully closing a deal for the French company Carat, a subsidiary of Aegis, Jacques Dorion became Aegis Media Canada’s CEO and President. Throughout his career, he shared his knowledge by founding the École des médias within his company, teaching in Cegeps and Universities, writing books, and appearing several times on Canal Savoir and in specialized media.<br /> <a href="https://www.youtube.com/watch?v=YG_C6ofplhw" target="_blank" rel="noopener">Watch Jacques Dorion’s tribute video</a></p> </div> </div> </div> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/thrse-paquet-svigny-200x200.png" data-mediaid="4047" /></div> </div> <div class="content"> <h3>Thérère Paquet-Sévigny – Beacon profile</h3> <p><span class="note">Former President and Vice-President, BCP Publicité</span></p> <p><em>Awarded to a communications professional who has inspired others through their creativity and strategic thinking.</em></p> <p> </p> <p>Thérèse Paquet-Sévigny is an authentic pioneer in the communications world, in which she was actively involved starting in the 1950s. Trained as a sociologist, she paved the way for the fields of strategic research and advertising planning within the legendary BCP agency, which she led for several years. She put her unique vision and profound understanding of Quebec society at the service of the agency’s major campaigns and fueled Jacques Bouchard’s landmark work Les 36 Cordes Sensibles des Québécois. She was a true pioneer inside and outside of the creative communications agencies’ world and held leading positions throughout her career. In turn, she became Vice-President of Radio-Canada, Assistant Secretary-General for information at the United Nations, Professor in the communications department at UQAM and Co-founder of the UNESCO-Bell Chair in communications and international development, as well as of the Network of UNESCO Chairs in communications (ORBICOM).<br /> <a href="https://www.youtube.com/watch?v=HK0GCafBNJY&t=16s" target="_blank" rel="noopener">Watch Thérèse Paquet-Sévigny’s tribute video</a></p> </div> </div> </div> <p> </p> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/robertayotte-200x200.png" data-mediaid="4048" /></div> </div> <div class="content"> <h3>Robert Ayotte</h3> <p><span class="note">Strategic Consultant </span></p> <p><span class="note">Former President of Lottery Operations, Loto-Quebec</span></p> <p><em>Awarded to a partner for their commitment to the industry.</em></p> <p> </p> <p>A remarkable client for his openness, risk-taking and devotion to the quality of creation, Robert Ayotte has led many campaigns at Loto-Quebec that have marked the advertising world and won numerous awards, in Quebec and abroad. Several of his campaigns’ taglines are still used in our everyday language, including “Tout d’un coup” (Mini), “Ça change pas l’monde, sauf que…,” “Bye, bye boss,” and “Soyez toujours gentil avec ceux qui jouent au Lotto 6/49”. The changes he made to Loto-Quebec’s advertising practices are still implemented today, more than 20 years later, and have influenced several other advertisers. He put an end to speculative pitches, which generated huge expenses for agencies and were a source of inequity. He also split Loto-Quebec’s mandates to allow smaller agencies to have access to them, and thus facilitate their expansion.<br /> <a href="https://www.youtube.com/watch?v=vN08lDFltHo&t=3s" target="_blank" rel="noopener">Watch Robert Ayotte’s tribute video</a></p> </div> </div> </div> <p><a class="cb-close" href="#">Close</a></p> </div> </div> <div class="collapsible_block"> <p><a class="collapsible_link" href="#">2019 Recipients</a></p> <div class="collapsible_content" style="display: none;"> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/fduffar-photo-a2c.jpeg" data-mediaid="2132" /></div> </div> <div class="content"> <h3>François Duffar – Builder profile</h3> <p><span class="note">Chairman and CEO – Navilon<br /> Former President of Groupe Cossette</span></p> <p><em>Awarded to a senior executive for their overall work throughout their career.</em></p> <p> </p> <p>« François Duffar has made his mark both in the communications industry and the business world. As one of the individuals responsible for Cossette’s impressive national growth, he was able to attract major clients to the agency as well as premier talent. He was able to inspire these individuals and to this day, they still think of him as a mentor. An influencer and pioneer, he has had an incredible impact on numerous people who now work in agencies and elsewhere in the communications industry. To this day, he still supports multiple causes and emerging entrepreneurs. »</p> <p> </p> </div> </div> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/jjs-photo-a2c.jpg" data-mediaid="2136" /></div> </div> <div class="content"> <h3>Jean-Jacques Stréliski – Beacon profile</h3> <p><span class="note">Adjunct professor at HEC Montréal, Department of Marketing<br /> Educational Director of the DESSCM<br /> Contributor to the Pôles de recherche Mosaic et Médias<br /> Columnist with Revue Gestion<br /> Former Director of Creation at Cossette Montréal, BBDO, Taxi, and Publicis</span></p> <p><em>Awarded to a communications professional who has inspired by their creativity and strategic thinking.</em></p> <p> </p> <p>« Jean-Jacques Stréliski is a creator, a source of inspiration, a teacher and someone who is able to popularize advertising. He left his mark in several agencies, including Cossette, BBDO Montréal, Taxi, and Publicis, helping each of them significantly grow their creative offering. He was responsible for several campaigns that have marked Quebec’s advertising landscape and he has always known how to attract, motivate, and train an incredible number of talented individuals. Today at the HEC, Jean-Jacques Stréliski continues to transmit his passion to the next generation of communicators. »</p> <p> </p> </div> </div> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/plalande-photo-a2c.jpg" data-mediaid="2137" /></div> </div> <div class="content"> <h3>Pierre Lalande – Ally profile</h3> <p><span class="note">Founder of Cinélande</span></p> <p><em>Awarded to a partner for their dedication to the industry.</em></p> <p> </p> <p>« As the founder of Cinélande, Pierre Lalande has had a major impact on the world of advertising and on directors. After spending several years working in agencies, he founded Quebec’s first production company dedicated to advertising. This accomplishment is a testament to his vision, boldness, and entrepreneurial spirit. Since its creation, Cinéland has produced countless unforgettable messages while supporting new talented directors in Quebec, many of whom now enjoy international careers. Today, Pierre Lalande continues to rely on his expertise and network to support a variety of remarkable causes. »</p> </div> </div> <p> </p> <p><a class="btn-style1" href="http://www.grenier.qc.ca/a-nos-marques-podcast" target="_blank" rel="noopener">Podcast with the interviews</a></p> </div> </div> </div> <p><a class="cb-close" href="#">Close</a></p> </div> <p> </p> <div class="collapsible_block"> <p><a class="collapsible_link" href="#">2018 Recipients</a></p> <div class="collapsible_content" style="display: none;"> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/mostiguy-photo-a2c-web.jpg" data-mediaid="1592" /></div> </div> <div class="content"> <h3>Michel Ostiguy – Builder profile</h3> <p><span class="note">Co-founder of Bos agency and former CEO of DentsuBos</span></p> <p><span>Michel Ostiguy had an enormous impact on how our industry approaches creativity, strategy, media creativity, entrepreneurship, and client relations. His mark has been felt throughout Quebec’s advertising landscape and he is always ready to put his experience and extensive network to the service of other innovators and the many causes that are dear to him.</span></p> <p> </p> </div> </div> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/drabinowicz-photo-a2c-web.jpg" data-mediaid="1593" /></div> </div> <div class="content"> <h3>Daniel Rabinowicz – Beacon profile</h3> <p><span class="note">Senior executive at Cossette Montréal/Toronto and Taxi Montréal/New York<br /> Founder of BEC – Founding member of DESSCM</span></p> <p><span>A strategic planner through and through, Daniel Rabinowicz made his mark during a crucial phase for Cosette. He had a huge impact on its management, strategy, and advisory services and also played a key role in Taxi’s leadership and growth in the U.S. His work has also benefited the advertising community as a whole: he was the president of the AAPQ (now the A2C), he introduced the D.E.S.S. in marketing communications at HEC Montréal, and he launched the Quebec chapter of the National Advertising Benevolent Society, the Bénévolat d’entraide aux communicateurs (BEC).</span></p> <p> </p> </div> </div> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/psavard-photo-a2c-web.jpg" data-mediaid="1595" /></div> </div> <div class="content"> <h3>Pierre Savard – Ally profile</h3> <p><span class="note">Founder and General Manager of the Centre d’archives publicitaires</span></p> <p><span>As the head of the Centre d’archives publicitaires, Pierre Savard has been nearly single-handedly preserving the history of Quebec’s advertising industry. For the past 20 years, he’s been accumulating, categorizing, and digitizing various archives. But more importantly, he’s made these archives accessible to as many people as possible, including those in the industry, members of the media, and academic researchers.</span></p> </div> </div> </div> </div> </div> <p><a class="cb-close" href="#">Close</a></p> </div> </div> </div> <div class="collapsible_block"> <div class="collapsible_block"> <p><a class="collapsible_link" href="#">2017 Recipients</a></p> <div class="collapsible_content" style="display: none;"> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/ygougoux-photo-a2c.jpg" data-mediaid="1063" /></div> </div> <div class="content"> <h3>Yves Gougoux – Builder profile</h3> <p><span class="note">Chairman, Publicis Canada</span></p> <p><span>Both a pioneer and a builder, Yves Gougoux helped redefine the industry throughout Canada. This incredibly determined businessman has achieved an impressive number of accomplishments throughout his career. He is focused on securing the future and growth of his company while contributing to several causes and organizations, including supporting emerging leaders.</span></p> <p> </p> </div> </div> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/pdelagrave-photo-a2c-vf.jpg" data-mediaid="1067" /></div> </div> <div class="content"> <h3>Pierre Delagrave – Beacon profile</h3> <p><span class="note">President of Cossette Health<br /> One of the founders of Cossette and numerous business units</span></p> <p><span>Pierre Delagrave is involved in a constant quest for innovation, an endeavour that has motivated him to ceaselessly push the boundaries of the profession. He is an extraordinary pioneer and visionary. A brilliant popularizer who is gifted with irreproachable rigour, he has designed numerous tools that are still being used in the industry today and has also demonstrated great generosity towar</span><span>ds the next generation of leaders.</span></p> <p> </p> </div> </div> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/ngrenier-photo-a2c.jpg" data-mediaid="1068" /></div> </div> <div class="content"> <h3>Normand Grenier – Ally profile</h3> <p><span class="note">Founder, Grenier aux nouvelles (1945-2017)</span></p> <p><span>Normand Grenier was an outstanding ‘networker’, but he was first and foremost someone who was truly devoted to the marketing and communications industry. He contributed to informing this industry and was also invaluable to helping it come together. He demonstrated an openness and sincere interest for other people, especially for tomorrow’s leaders and emerging companies.</span></p> </div> </div> </div> </div> </div> <p><a class="cb-close" href="#">Close</a></p> </div> <p> </p> <div class="collapsible_block"> <p><a class="collapsible_link" href="#">2016 Recipients</a></p> <div class="collapsible_content" style="display: none;"> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/temple-a2c-clessard.jpg" data-mediaid="498" /></div> </div> <div class="content"> <h3>Claude Lessard – Builder profile</h3> <p><span class="note">Chairman of the board, Cossette Communication<br /> Member of the original Cossette partners</span></p> <p><span>Through his pioneering spirit and leadership, Claude Lessard has guided Cossette throughout the years and transformed it into one of the most prominent agencies in Quebec.</span><br /> <a href="http://soundcloud.com/user-922244260/les-grandes-entrevues-2016-1" target="_blank" rel="noopener">Listen to Claude Lessard’s interview</a></p> </div> </div> <p> </p> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/temple-a2c-jmorin.jpg" data-mediaid="499" /></div> </div> <div class="content"> <h3>Jean Morin – Beacon profile</h3> <p><span class="note">Chief Executive Officer, Diesel from 2000 to 2003 (now Sid Lee)<br /> VP Strategic Planning and Product Thinking, Cossette from 1972 to 1999</span></p> <p><span>Through his sense of innovation, Jean Morin has influenced the best practices in our field and has also contributed to the development of numerous professionals and companies in Quebec.</span><br /> <a href="https://soundcloud.com/user-922244260/les-grandes-entrevues-2016" target="_blank" rel="noopener">Listen to Jean Morin’s interview</a></p> </div> </div> <p> </p> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/temple-a2c-bgautier.jpg" data-mediaid="500" /></div> </div> <div class="content"> <h3>Bruno Gautier – Ally profile</h3> <p><span class="note">Founder and publisher of Infopresse</span></p> <p><span>Through his commitment to the industry and impressive business acumen, Bruno Gautier has made Infopresse a positive force for the dynamism of our business community.</span><br /> <a href="https://soundcloud.com/user-922244260/les-grandes-entrevues-2016-2" target="_blank" rel="noopener">Listen to Bruno Gauthier’s interview</a></p> </div> </div> </div> </div> </div> <p><a class="cb-close" href="#">Close</a></p> </div> <p> </p> <div class="collapsible_block"> <p><a class="collapsible_link" href="#">2015 Recipient</a></p> <div class="collapsible_content" style="display: none;"> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/a2c-photo-ph-dube.jpg" data-mediaid="111" /></div> </div> <div class="content"> <h3>Nicole Dubé</h3> <p><span class="note">Director marketing for 30 years for Les Producteurs de lait du Québec</span></p> <p><span>Over the years, Nicole Dubé has built strong brands with impressive consistency, but always daring to push her own limits, thus influencing those of an entire industry. She has always valued local talent and culture by putting her passion for creation, emotion and art at the service of her brands, but it is above all her leadership, her great loyalty to her partners, her optimism and her determination that make her an inspiring and respected professional.</span></p> </div> </div> </div> <p><a class="cb-close" href="#">Close</a></p> </div> <p> </p> <div class="collapsible_block"> <p><a class="collapsible_link" href="#">2014 Recipient</a></p> <div class="collapsible_content" style="display: none;"> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/a2c-photo-ph-lavoie.jpg" data-mediaid="112" /></div> </div> <div class="content"> <h3>Paul Lavoie</h3> <p><span class="note">Co-founder of TAXI agency</span></p> <p>For the audacity and creativity with which he has led his entire career and the TAXI agency. Paul Lavoie’s singular vision of his profession makes him not only a creator, but also a leader who stands out in our industry. He is behind the success of many campaigns here and abroad and is a prominent ambassador of Quebec advertising internationally.</p> </div> </div> </div> <p><a class="cb-close" href="#">Close</a></p> </div> <p> </p> <div class="collapsible_block"> <p><a class="collapsible_link" href="#">2013 Recipient</a></p> <div class="collapsible_content" style="display: none;"> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" src="/uploads/medias/a2c-photo-ph-saint-jacques.jpg" data-mediaid="113" /></div> </div> <div class="content"> <h3>Madeleine Saint-Jacques</h3> <p><span class="note">Chairwoman of the Board, Saint-Jacques Vallée Y&R</span></p> <p><span>Ms. Saint-Jacques is a pioneer whose track record – 57 years with the same </span><span>the same company – speaks for itself. Recognized as an exceptional businesswoman, she has also made her mark through her personal qualities. Her long track record, her human qualities, her honorary awards and her nationwide reputation make her one of the first prominent women in the industry. Despite her discretion, she has established herself as a mentor and pillar of the industry through her consistency, her governance qualities, her deep respect for the industry, her sense of ethics, her loyalty and her honesty.</span></p> </div> </div> </div> <p><a class="cb-close" href="#">Close</a></p> </div> </div> </div> </div> </div> </div> </div> <h2>History</h2> <p><span>In line with the association’s repositioning and in order to highlight various professional profiles, the A2C Hall of Fame</span><strong> now replaces the Prix Hommage</strong><span>, awarded since 2013. All the details about this announcement can be found in the french version of the </span><a style="background-color: #ffffff; font-weight: bold; font-size: 15.2px;" href="/en/download/les-grands-de-notre-industrie-seront-clbrs-au-temple-de-la-renomme-de-la2c.pdf/form" data-mediaid="358">press release</a></p> <div class="tmpl_vignette"> <div class="clearfix"> <div class="photo"> <div class="photo-wrapper"><img decoding="async" style="height: 0px;" src="/images/photos/text_main_temp.jpg" alt="" /></div> </div> <div class="content"></div> </div> </div> <div class="tmpl_vignette"> <div class="clearfix"> <div class="content"> <p> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </article> </div> <div class="col-md-4"> <div class="right-col"> <section class="featured-news"> <a href="/nouvelles" class="btn-style1 go pull-right"><i class="icon-right"></i></a> <h2><a href="/nouvelles">News</a></h2> <ul class="list-unstyled"> <li> <div class="news-img"> <a href="https://a2c.quebec/en/news/important-appointments-at-a2c-thomas-lecordier-named-president-and-ceo-et-stephane-mailhiot-chair-of-the-board/"><img src="https://a2c.quebec/wp-content/uploads/2024/11/1_sommet_SammyLeePhotography2024-e1732119114993.jpg" alt="Important Appointments at A2C - Thomas Lecordier Named President and CEO and Stéphane Mailhiot Chairman of the Board"></a> </div> <h3><a href="https://a2c.quebec/en/news/important-appointments-at-a2c-thomas-lecordier-named-president-and-ceo-et-stephane-mailhiot-chair-of-the-board/">Important Appointments at A2C - Thomas Lecordier Named President and CEO and Stéphane Mailhiot Chairman of the Board</a></h3> <div class="editor">The Association of Creative Communications Agencies (A2C) is proud to announce the appointments of Thomas Lecordier as President and CEO, and Stéphane Mailhiot as Chairman of the Board. The appointments ... </div> </li> </ul> </section> </div> </div> </div> </div> </div> </main> <footer id="site-footer" role="contentinfo" itemscope itemtype="http://schema.org/WPFooter"> <div id="inner-footer" class="container relative"> <div id="widget-footer" class="clearfix row"> <div class="col-md-4"> <div id="sow-editor-3" class="widget widget_sow-editor"><div class="so-widget-sow-editor so-widget-sow-editor-base" ><h3 class="widgettitle">About A2C</h3> <div class="siteorigin-widget-tinymce textwidget"> <p>With over 100 Quebec agencies of all sizes, specialties and configurations dedicated to creative communications, our mission is to make the strategic and creative communications industry a key player in the creation of economic, social and cultural value.</p> </div> </div></div> <div id="social-wrapper"> <h4 class="widgettitle"></h4> <ul id="social"> <li class="fb"><a href="https://www.facebook.com/A2Cquebec" target="_blank"><i class="fa fa-facebook" 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