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1);--p-border-warning:rgba(185, 137, 0, 1);--p-border-warning-subdued:rgba(225, 184, 120, 1);--p-icon-warning:rgba(185, 137, 0, 1);--p-surface-warning:rgba(255, 215, 157, 1);--p-surface-warning-subdued:rgba(255, 245, 234, 1);--p-surface-warning-subdued-hovered:rgba(255, 242, 226, 1);--p-surface-warning-subdued-pressed:rgba(255, 235, 211, 1);--p-text-warning:rgba(145, 106, 0, 1);--p-border-highlight:rgba(68, 157, 167, 1);--p-border-highlight-subdued:rgba(152, 198, 205, 1);--p-icon-highlight:rgba(0, 160, 172, 1);--p-surface-highlight:rgba(164, 232, 242, 1);--p-surface-highlight-subdued:rgba(235, 249, 252, 1);--p-surface-highlight-subdued-hovered:rgba(228, 247, 250, 1);--p-surface-highlight-subdued-pressed:rgba(213, 243, 248, 1);--p-text-highlight:rgba(52, 124, 132, 1);--p-border-success:rgba(0, 164, 124, 1);--p-border-success-subdued:rgba(149, 201, 180, 1);--p-icon-success:rgba(0, 127, 95, 1);--p-surface-success:rgba(174, 233, 209, 1);--p-surface-success-subdued:rgba(241, 248, 245, 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172.503 16.594 172.503 18.0777C172.503 18.5578 172.459 18.9941 172.372 19.5178L171.15 26.5H172.241L173.441 19.6487C173.55 19.0814 173.594 18.6014 173.594 18.0341C173.594 15.9394 172.198 14.9139 170.321 14.9139C168.314 14.9139 166.961 16.1576 166.35 17.2486L166.721 15.0885H165.652L163.644 26.5Z" fill="currentColor"></path></g></svg></a></div><div class="_2ciBm kv-P8"><ul class="_1cOSs _2kRo_"><li class="Kkku8"><div class="_1yhV6 _1HJWm"><button type="button" class="_2_3D4">Start a business<svg viewbox="0 0 20 20" class="_2p0lB"><path d="M10 14a.997.997 0 0 1-.707-.293l-5-5a.999.999 0 1 1 1.414-1.414L10 11.586l4.293-4.293a.999.999 0 1 1 1.414 1.414l-5 5A.997.997 0 0 1 10 14z"></path></svg></button><div class="_1v-jT _3KMxi"><div class="_1wTmQ"><div class="_1WUxX"><button class="_3PomZ _1j0AB jsCPJ" type="button"><div class="_2wzTL _1vMZ9 M_kwp" aria-hidden="true"><svg viewbox="0 0 20 20"><path d="M10 14a.997.997 0 0 1-.707-.293l-5-5a.999.999 0 1 1 1.414-1.414L10 11.586l4.293-4.293a.999.999 0 1 1 1.414 1.414l-5 5A.997.997 0 0 1 10 14z"></path></svg></div></button><div style="max-height:none;overflow:visible" class="Polaris-Collapsible_1dqql" aria-expanded="true"><ul class="_3kK0t"><li class="_28wUd"><div class="_3xhyb _2fEnJ"><div>Business</div><div class="_3F5K9"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M8 16a.999.999 0 0 1-.707-1.707L11.586 10 7.293 5.707a.999.999 0 1 1 1.414-1.414l5 5a.999.999 0 0 1 0 1.414l-5 5A.997.997 0 0 1 8 16z"></path></svg></span></div></div></li><li class="_28wUd"><div class="_3xhyb _2fEnJ"><div>Product sourcing & development</div><div class="_3F5K9"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M8 16a.999.999 0 0 1-.707-1.707L11.586 10 7.293 5.707a.999.999 0 1 1 1.414-1.414l5 5a.999.999 0 0 1 0 1.414l-5 5A.997.997 0 0 1 8 16z"></path></svg></span></div></div></li><li class="_28wUd"><div class="_3xhyb _2fEnJ"><div>Fulfillment</div><div class="_3F5K9"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M8 16a.999.999 0 0 1-.707-1.707L11.586 10 7.293 5.707a.999.999 0 1 1 1.414-1.414l5 5a.999.999 0 0 1 0 1.414l-5 5A.997.997 0 0 1 8 16z"></path></svg></span></div></div></li><li class="_28wUd"><div class="_3xhyb _2fEnJ"><div>Finances</div><div class="_3F5K9"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M8 16a.999.999 0 0 1-.707-1.707L11.586 10 7.293 5.707a.999.999 0 1 1 1.414-1.414l5 5a.999.999 0 0 1 0 1.414l-5 5A.997.997 0 0 1 8 16z"></path></svg></span></div></div></li><li class="_28wUd"><div class="_3xhyb _2fEnJ"><div>Store design</div><div class="_3F5K9"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M8 16a.999.999 0 0 1-.707-1.707L11.586 10 7.293 5.707a.999.999 0 1 1 1.414-1.414l5 5a.999.999 0 0 1 0 1.414l-5 5A.997.997 0 0 1 8 16z"></path></svg></span></div></div></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/brand">Branding</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/customer-service">Customer service</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/entrepreneurship">Entrepreneurship</a></li></ul></div></div><div class="_1WUxX sGsjv"><button class="_3PomZ _1j0AB jsCPJ" type="button"><div class="_2wzTL _1vMZ9 M_kwp" aria-hidden="true"><svg viewbox="0 0 20 20"><path d="M10 14a.997.997 0 0 1-.707-.293l-5-5a.999.999 0 1 1 1.414-1.414L10 11.586l4.293-4.293a.999.999 0 1 1 1.414 1.414l-5 5A.997.997 0 0 1 10 14z"></path></svg></div></button><div style="max-height:none;overflow:visible" class="Polaris-Collapsible_1dqql" aria-expanded="true"><ul class="_3kK0t"><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/business">Business</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/business-planning">Business planning</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/business-strategy">Business strategy</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/ecommerce">Ecommerce</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/pricing">Pricing</a></li></ul></div></div><div class="_1WUxX sGsjv"><button class="_3PomZ _1j0AB jsCPJ" type="button"><div class="_2wzTL _1vMZ9 M_kwp" aria-hidden="true"><svg viewbox="0 0 20 20"><path d="M10 14a.997.997 0 0 1-.707-.293l-5-5a.999.999 0 1 1 1.414-1.414L10 11.586l4.293-4.293a.999.999 0 1 1 1.414 1.414l-5 5A.997.997 0 0 1 10 14z"></path></svg></div></button><div style="max-height:none;overflow:visible" class="Polaris-Collapsible_1dqql" aria-expanded="true"><ul class="_3kK0t"><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/dropshipping">Dropshipping</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/manufacturing">Develop and manufacture products</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/print-on-demand">Print on demand</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/product-discovery-and-validation">Product discovery and validation</a></li></ul></div></div><div class="_1WUxX sGsjv"><button class="_3PomZ _1j0AB jsCPJ" type="button"><div class="_2wzTL _1vMZ9 M_kwp" aria-hidden="true"><svg viewbox="0 0 20 20"><path d="M10 14a.997.997 0 0 1-.707-.293l-5-5a.999.999 0 1 1 1.414-1.414L10 11.586l4.293-4.293a.999.999 0 1 1 1.414 1.414l-5 5A.997.997 0 0 1 10 14z"></path></svg></div></button><div style="max-height:none;overflow:visible" class="Polaris-Collapsible_1dqql" aria-expanded="true"><ul class="_3kK0t"><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/inventory-management">Inventory management</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/supply-chain-and-logistics">Supply chain and logistics</a></li></ul></div></div><div class="_1WUxX sGsjv"><button class="_3PomZ _1j0AB jsCPJ" type="button"><div class="_2wzTL _1vMZ9 M_kwp" aria-hidden="true"><svg viewbox="0 0 20 20"><path d="M10 14a.997.997 0 0 1-.707-.293l-5-5a.999.999 0 1 1 1.414-1.414L10 11.586l4.293-4.293a.999.999 0 1 1 1.414 1.414l-5 5A.997.997 0 0 1 10 14z"></path></svg></div></button><div style="max-height:none;overflow:visible" class="Polaris-Collapsible_1dqql" aria-expanded="true"><ul class="_3kK0t"><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/billing">Billing</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/business-finance">Business finance</a></li></ul></div></div><div class="_1WUxX sGsjv"><button class="_3PomZ _1j0AB jsCPJ" type="button"><div class="_2wzTL _1vMZ9 M_kwp" aria-hidden="true"><svg viewbox="0 0 20 20"><path d="M10 14a.997.997 0 0 1-.707-.293l-5-5a.999.999 0 1 1 1.414-1.414L10 11.586l4.293-4.293a.999.999 0 1 1 1.414 1.414l-5 5A.997.997 0 0 1 10 14z"></path></svg></div></button><div style="max-height:none;overflow:visible" class="Polaris-Collapsible_1dqql" aria-expanded="true"><ul class="_3kK0t"><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/design">Design</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/product-photography">Product photography</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/ux">UX</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/web-design-building">Web design/building</a></li></ul></div></div></div></div></div></li></ul><ul class="_1cOSs"><li class="Kkku8"><div class="_1yhV6 _1HJWm"><button type="button" class="_2_3D4">Market & Sell<svg viewbox="0 0 20 20" class="_2p0lB"><path d="M10 14a.997.997 0 0 1-.707-.293l-5-5a.999.999 0 1 1 1.414-1.414L10 11.586l4.293-4.293a.999.999 0 1 1 1.414 1.414l-5 5A.997.997 0 0 1 10 14z"></path></svg></button><div class="_1v-jT _3KMxi"><div class="_1wTmQ"><div class="_1WUxX"><button class="_3PomZ _1j0AB jsCPJ" type="button"><div class="_2wzTL _1vMZ9 M_kwp" aria-hidden="true"><svg viewbox="0 0 20 20"><path d="M10 14a.997.997 0 0 1-.707-.293l-5-5a.999.999 0 1 1 1.414-1.414L10 11.586l4.293-4.293a.999.999 0 1 1 1.414 1.414l-5 5A.997.997 0 0 1 10 14z"></path></svg></div></button><div style="max-height:none;overflow:visible" class="Polaris-Collapsible_1dqql" aria-expanded="true"><ul class="_3kK0t"><li class="_28wUd"><div class="_3xhyb _2fEnJ"><div>Marketing</div><div class="_3F5K9"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M8 16a.999.999 0 0 1-.707-1.707L11.586 10 7.293 5.707a.999.999 0 1 1 1.414-1.414l5 5a.999.999 0 0 1 0 1.414l-5 5A.997.997 0 0 1 8 16z"></path></svg></span></div></div></li><li class="_28wUd"><div class="_3xhyb _2fEnJ"><div>Digital marketing</div><div class="_3F5K9"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M8 16a.999.999 0 0 1-.707-1.707L11.586 10 7.293 5.707a.999.999 0 1 1 1.414-1.414l5 5a.999.999 0 0 1 0 1.414l-5 5A.997.997 0 0 1 8 16z"></path></svg></span></div></div></li><li class="_28wUd"><div class="_3xhyb _2fEnJ"><div>Social media marketing</div><div class="_3F5K9"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M8 16a.999.999 0 0 1-.707-1.707L11.586 10 7.293 5.707a.999.999 0 1 1 1.414-1.414l5 5a.999.999 0 0 1 0 1.414l-5 5A.997.997 0 0 1 8 16z"></path></svg></span></div></div></li><li class="_28wUd"><div class="_3xhyb _2fEnJ"><div>Store experience</div><div class="_3F5K9"><span class="Polaris-Icon_yj27d"><svg viewbox="0 0 20 20" class="Polaris-Icon__Svg_375hu" focusable="false" aria-hidden="true"><path d="M8 16a.999.999 0 0 1-.707-1.707L11.586 10 7.293 5.707a.999.999 0 1 1 1.414-1.414l5 5a.999.999 0 0 1 0 1.414l-5 5A.997.997 0 0 1 8 16z"></path></svg></span></div></div></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/getting-sales">Getting sales</a></li></ul></div></div><div class="_1WUxX sGsjv"><button class="_3PomZ _1j0AB jsCPJ" type="button"><div class="_2wzTL _1vMZ9 M_kwp" aria-hidden="true"><svg viewbox="0 0 20 20"><path d="M10 14a.997.997 0 0 1-.707-.293l-5-5a.999.999 0 1 1 1.414-1.414L10 11.586l4.293-4.293a.999.999 0 1 1 1.414 1.414l-5 5A.997.997 0 0 1 10 14z"></path></svg></div></button><div style="max-height:none;overflow:visible" class="Polaris-Collapsible_1dqql" aria-expanded="true"><ul class="_3kK0t"><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/marketing">Marketing</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/marketing-strategy">Marketing strategy</a></li></ul></div></div><div class="_1WUxX sGsjv"><button class="_3PomZ _1j0AB jsCPJ" type="button"><div class="_2wzTL _1vMZ9 M_kwp" aria-hidden="true"><svg viewbox="0 0 20 20"><path d="M10 14a.997.997 0 0 1-.707-.293l-5-5a.999.999 0 1 1 1.414-1.414L10 11.586l4.293-4.293a.999.999 0 1 1 1.414 1.414l-5 5A.997.997 0 0 1 10 14z"></path></svg></div></button><div style="max-height:none;overflow:visible" class="Polaris-Collapsible_1dqql" aria-expanded="true"><ul class="_3kK0t"><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/analytics">Analytics</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/content-marketing">Content marketing</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/digital-marketing">Digital marketing</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/email-marketing">Email marketing</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/optimization">Optimization</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/seo">SEO</a></li></ul></div></div><div class="_1WUxX sGsjv"><button class="_3PomZ _1j0AB jsCPJ" type="button"><div class="_2wzTL _1vMZ9 M_kwp" aria-hidden="true"><svg viewbox="0 0 20 20"><path d="M10 14a.997.997 0 0 1-.707-.293l-5-5a.999.999 0 1 1 1.414-1.414L10 11.586l4.293-4.293a.999.999 0 1 1 1.414 1.414l-5 5A.997.997 0 0 1 10 14z"></path></svg></div></button><div style="max-height:none;overflow:visible" class="Polaris-Collapsible_1dqql" aria-expanded="true"><ul class="_3kK0t"><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/facebook-marketing">Facebook ads</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/influencer-marketing">Influencer marketing</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/instagram-marketing">Instagram marketing</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/social-media-marketing">Social media marketing</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/youtube-marketing">YouTube marketing</a></li></ul></div></div><div class="_1WUxX sGsjv"><button class="_3PomZ _1j0AB jsCPJ" type="button"><div class="_2wzTL _1vMZ9 M_kwp" aria-hidden="true"><svg viewbox="0 0 20 20"><path d="M10 14a.997.997 0 0 1-.707-.293l-5-5a.999.999 0 1 1 1.414-1.414L10 11.586l4.293-4.293a.999.999 0 1 1 1.414 1.414l-5 5A.997.997 0 0 1 10 14z"></path></svg></div></button><div style="max-height:none;overflow:visible" class="Polaris-Collapsible_1dqql" aria-expanded="true"><ul class="_3kK0t"><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/online-store">Online store</a></li><li class="_28wUd"><a class="_3xhyb _1Sl8B" tabindex="-1" href="/web/20220524115305/https://www.shopify.com/learn/browse/retail">Retail</a></li></ul></div></div></div></div></div></li></ul></div><ul class="_3Q7UG _2nxzH"><li><a 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target="_blank"><div class="_3oXtq">Start Shopify free trial</div></a></div></div></div></div></div></section><section class="_1ZVoZ"><div class="_2fVUc _3wM4k"><div class="_1o67t _4BCF6" style="grid-column:span 12"><div class="_3yAF2"><div class="_3YvPO"><div><div class="_3zVJt" role="tablist"><div class="_1uR_s Xkuv8"><span class="_1AkwL"><button role="tab" type="button" class="_2QCv9 jLEjq" aria-selected="true" aria-label="Key takeaways" disabled="">Key takeaways</button><div class="_26JLb jLEjq"></div></span><span class="_1AkwL"><button role="tab" type="button" class="_2QCv9" aria-selected="false" aria-label="Transcript">Transcript</button><div class="_26JLb"></div></span><span class="_1AkwL"><button role="tab" type="button" class="_2QCv9" aria-selected="false" aria-label="Next steps">Next steps</button><div class="_26JLb"></div></span></div><div class="_3UDQD VuBJ5"></div><div class="_1va1z VuBJ5"></div></div></div><div role="tabpanel"><div class="_2HbKF"><div class="_3o0SH"><p>In this video, you’ll learn three strategies currently used by other restaurants that have pivoted their own businesses.</p> <p><strong>Strategy #1</strong> - Transition online and double down on one area</p> <p><strong>Strategy #2</strong> - Grocery delivery</p> <p><strong>Strategy #3</strong> - Meal kits and tutorials </p> <p>Some of the main takeaways:</p> <ol> <li><p><strong>Utilize existing relationships.</strong> Tap into connections you have to offer something unique. </p></li> <li><p><strong>Get started and iterate along the way.</strong> Everything doesn’t have to be perfect right away. You can tweak as you learn.</p></li> <li><p><strong>Take a pulse.</strong> Look for trends or common problems and, if you can, offer a solution. </p></li> <li><p><strong>Try something new.</strong> You don’t have to operate exactly like you have in the past. Embrace change. </p></li> </ol> </div><noscript><ul class="G0_SP"><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">0:04</button></div><p class="GzxIi">I'm Samantha Renée. I help businesses grow and scale their businesses at Bricks to Clicks Collective. And I'm also a business tutorials producer at Shopify. Planning for the future seems impossible right now. And many restaurants are operating in survival mode. Surviving in a time like this takes grit, ingenuity, and sometimes a pivot to weather this storm.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">0:26</button></div><p class="GzxIi">So in this video, we'll discuss three restaurant pivoting strategies that keep you cooking and your customers happy. And we'll highlight and learn from actual restaurants who are using these strategies to pivot their business. The first strategy is about transitioning online and doubling down on what customers want.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">0:45</button></div><p class="GzxIi">As a restaurant owner, I'm sure you're used to making food, but not making websites. But as the whole world transitions into a new way of operating and interacting with each other, being online is more important than ever. It's definitely going to take your business a little more time and organization to get up and running online, like making sure that you have pictures of your food and descriptions of your menu items.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">1:08</button></div><p class="GzxIi">But once you have these things, you can be up within a day. And it doesn't have to be perfect right away. You can work out the kinks and find the best flow for your business. Take Happy Coffee and Wine, for example. They are small Toronto-based boutique coffee shop and wine bar. Their doors were only open for about eight months before they had to pivot their entire operation. With Instagram as their sole online presence prior to the pandemic, they quickly created a website and transitioned online.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">1:36</button></div><p class="GzxIi">They took product photos in the basement of their shop. From there, they started offering online wine and coffee orders for pickup and local delivery. With a pretty decent reach on Instagram, they were able to use their account and let people know how they were pivoting their business and direct them to their online store.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">1:54</button></div><p class="GzxIi">And with much higher inventory than before, they repurposed their brick and mortar wine bar into storage and packing areas. “So yeah, this used to be our wine bar. So obviously, people used to sit in these seats, and drink some wine. That used to be our wine fridge.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">2:11</button></div><p class="GzxIi">It is now very empty. And so yeah, we sort of repurposed all of our seating area too, because we don't really have space to put in enough shelving for a higher inventory operation up top. So we just sort of repurposed our bar space and seating area to accommodate for all of our wine inventory.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">2:35</button></div><p class="GzxIi">But we have obviously turned this into wine storage, as well.” While transitioning to online sales is one part of the strategy to keep your operations going, the other part is doubling down on what customers want. Some aspects of your restaurant might become less important at this time. So picking one area to focus on can really strengthen your offering to your customers.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">2:55</button></div><p class="GzxIi">Here's an example. Brodflour, an eatery that used to mainly focus on selling coffee, baked goods, and sandwiches, has now doubled down on selling flour! As bread-making became a popular quarantine activity, regular grocery stores have started to run out of flour.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">3:12</button></div><p class="GzxIi">So Brodflour started marketing themselves as an alternative, premium product. What they used to sell in a month for flour, they're now selling in two days. And that's not including wholesale customers. Here's Matt from Brodflour to give us a look at what their space looks like now.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">3:29</button></div><p class="GzxIi">“This is Matthew from Brodflour. What was once something that was geared towards our retail walk-in traffic has now become an area where we store grain and where we bag up flour. So as you'll see here, this challenging time has prompted us to be manufacturing much more flour and bread and as a result, we're dealing with the demand for increases in our wholesale channel.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">3:57</button></div><p class="GzxIi">So for example grocery stores, online delivery grocers, as well as online orders that we collect through Shopify. So as you can see, what once used to be a beautiful retail space is now primarily used for the manufacturing and shipping of our products.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">4:17</button></div><p class="GzxIi">For myself, my employees, what's changed is my day usually starts at about 5:00, where we start to gather wholesale orders for delivery, and it usually ends being covered in flour, as we are milling flour for the following days. Our employees as well have gone from being on the retail counter to helping us prepare and manufacture our wholesalers to go out.” So now that we've talked about transitioning to online sales, and focusing on one area of your business, let's talk about another strategy that some restaurants are using to keep their operations running: grocery delivery.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">4:52</button></div><p class="GzxIi">Recently, we've seen many restaurants who have pivoted their entire business model. Offering grocery delivery and high quality produce boxes is quite a 180 from running an eat-in restaurant. But by leaning in to connections that restaurants already have with produce providers, it's totally doable.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">5:10</button></div><p class="GzxIi">Take Mother Cocktail Bar, for example. Here's how they've teamed up with Ration Food Labs to run a restaurant and food delivery service. “Here at our local grocer, we just noticed that everything was super picked-through. And you know restaurants are fortunate enough to have you know high quality produce.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">5:27</button></div><p class="GzxIi">And we wanted to be able to offer that advantage to everybody. We set up a platform with Shopify, basically offering directly to door pantry and grocery service for those that people who are directly affected by COVID or who don't feel comfortable going outside.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">5:43</button></div><p class="GzxIi">We're teamed up with so many different vendors, suppliers, farmers, chefs. When you shop with us, everybody can be helped out.” OK. So now we've talked about two different ways restaurants have pivoted their businesses to weather this storm. The third and final strategy that we're going to talk about is how to offer meal kits and tutorials. By offering meal kits and instructions on how to cook, you're keeping your team working and you're developing a brand new relationship with your customers.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">6:13</button></div><p class="GzxIi">Livia Sweets is a cafe and restaurant that used this strategy to keep their doors open. Let's hear more about what they did. “After we realized that we could keep our doors open and also keep people safe, we realized that the online sales were the only way that we could keep afloat. Everything we were trying to think of had to be ways that kept the staff, using the skills that they already have.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">6:34</button></div><p class="GzxIi">So we're able to open up the takeout window, which is great. But a lot of you are still not comfortable coming up the window. So we realized people wanted to eat our bread. And they did not want to wait in line. So through Shopify, I put in the online ordering system. And then you can just pick up.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">6:59</button></div><p class="GzxIi">So that's working really well. We're selling a lot of bread through that. Instead of been open for dinner at night, we're doing pasta kits and that just allows us to keep our chef employed. So he's making these beautiful pastas so people can start to have the Livia experience at home and they're able to do that with the help of a video tutorial that we've got online as well.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">7:06</button></div><p class="GzxIi">People are really able to see sort of how that process works and still have a face for the product that they're getting.” We've covered a lot here. Before we finish, let's review the three strategies we've talked about and key takeaways. Strategy one: transition online and double down on one area.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">7:25</button></div><p class="GzxIi">Strategy two: grocery delivery. Strategy three: meal kits and tutorials. So we talked about how to transition to online sales. And how to double down on one area of your business, like flour. We talked about offering produce boxes and grocery deliveries and finally creating online tutorials to inspire and guide your customers.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">7:47</button></div><p class="GzxIi">So what are the main takeaways here? Number one, utilize existing relationships like Massimo from Mother Cocktail who tapped into existing relationships with produce vendors to offer grocery delivery. Number two, get started and iterate along the way.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">8:03</button></div><p class="GzxIi">Madeleine from Happy Coffee and Wine moved fast when regulations started to change. And they're tweaking their process as they learn along the way. Number three, take a pulse. Brodflour reacted to the trends and shortages around them by offering a solution.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">8:19</button></div><p class="GzxIi">Number four, try something new. Livia Sweets had never offered online tutorials before, but they tried something new which has allowed them to keep connecting with their customers. I really hope this was helpful and that you're feeling inspired to make a pivot, to keep you cooking.</p></li><li class="_24_wx"><div><button class="_3PomZ _3XJGD" type="button">8:35</button></div><p class="GzxIi">For more tips and tutorials, check out some of the other content on Compass.</p></li></ul></noscript><noscript><div class="_3o0SH"><p>Offering local pickup and local delivery is a way to connect with your local customers and make sales. <strong><em><a href="https://web.archive.org/web/20220524115305/https://shopify.com/admin/settings/shipping">Set up local pickup and delivery</a></em></strong></p> </div></noscript></div></div></div></div></div></div></section><div class="oB4Zz"><div class="_3ygrb"><div class="ZuUUK"><div><div class="_3o0SH _2TdC3"><h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p></div><a href="https://web.archive.org/web/20220524115305/https://www.shopify.com/free-trial?itcat=learn-tutorial-pivoting-strategies-that-keep-you-cooking&itterm=long" class="I9fiJ _3nTo7 L7N_S _3EZrU _1Sl8B" data-polaris-unstyled="true" rel="noopener noreferrer" target="_blank"><div class="_3oXtq">Start Shopify free trial</div></a><p>Try Shopify free for 14 days, no credit card required.</p></div><div class="_12TZV"><img alt="<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>" src="https://web.archive.org/web/20220524115305im_/https://cdn.shopify.com/shopifycloud/compass/bundles/880bff51532499ccef54e2ecb2fdcc8d.png" class="_12TZV"/></div></div></div></div><div class="_3DoLl"><div class="Mw5fQ _1A4Kr"><section class="_1ZVoZ"><div class="_2fVUc hGgLI"><div class="_1o67t" style="grid-column:span 12"><div class="_367aX"><div class="_12SLp"><h4 class="Polaris-DisplayText_1u0t8 Polaris-DisplayText--sizeMedium_5f35p">More tutorials for business</h4></div><div class="_14mlf _38GRh _325Op"><div class="_1Fk2u undefined"><div class="_8Jr-9"><article><div class="_2eMV_"><div class="_1Y8xq _3YhvE"><a class="_3eclE _1Sl8B" aria-label="Launch day checklist: General settings" href="/web/20220524115305/https://www.shopify.com/learn/tutorials/launch-day-checklist-general-settings"></a><div class="_1_G3d _2ZHtN"><img src="https://web.archive.org/web/20220524115305im_/https://cdn.shopify.com/compass/uploads/d40b8678-ebbb-4b84-a63d-5cb1e62da5d4.png?format=jpg&width=270" alt="Thumbnail preview about Launch day checklist: General settings" srcset="https://web.archive.org/web/20220524115305im_/https://cdn.shopify.com/compass/uploads/d40b8678-ebbb-4b84-a63d-5cb1e62da5d4.png?format=jpg&width=540 2x, https://web.archive.org/web/20220524115305im_/https://cdn.shopify.com/compass/uploads/d40b8678-ebbb-4b84-a63d-5cb1e62da5d4.png?format=jpg&width=810 3x" loading="lazy"/></div><span 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about what it means to break the money silence. Breaking the money silence means society becomes a lot more comfortable having money conversations. 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_1fWSn">Tutorial</span><div class="_16MY6"><div class="_3YnNf"><div class="_27ZJ2"><h6></h6><div class="_398PQ"><svg width="12" height="13" viewbox="0 0 12 13" fill="none" xmlns="http://www.w3.org/2000/svg" class="jwe2o"><g clip-path="url(#play-circular_svg__clip0)"><path fill-rule="evenodd" clip-rule="evenodd" d="M6 12.5a6 6 0 100-12 6 6 0 000 12zM4.8 4.617v3.766a.3.3 0 00.449.26L8.544 6.76a.3.3 0 000-.52L5.25 4.356a.3.3 0 00-.449.261z" fill="currentColor"></path></g><defs><clippath id="play-circular_svg__clip0"><path fill="currentColor" transform="translate(0 .5)" d="M0 0h12v12H0z"></path></clippath></defs></svg><span class="_3VNal">9m</span></div></div></div><div class="_3NXQy"><div class="HMTNA"><h4>Food & drink businesses: pickup, delivery and shipping options </h4></div></div><div class="_3D3U5"><div><span class="_3jOeB">Watch tutorial</span><svg width="16" height="13" viewbox="0 0 16 13" fill="none" xmlns="http://www.w3.org/2000/svg" class="ZabRV"><path fill-rule="evenodd" 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srcset="https://web.archive.org/web/20220524115305im_/https://cdn.shopify.com/compass/uploads/93e238c2-8667-4199-84b8-b849d7463d31.png?format=jpg&width=540 2x, https://web.archive.org/web/20220524115305im_/https://cdn.shopify.com/compass/uploads/93e238c2-8667-4199-84b8-b849d7463d31.png?format=jpg&width=810 3x" loading="lazy"/></div><span class="tisCe _1fWSn">Tutorial</span><div class="_16MY6"><div class="_3YnNf"><div class="_27ZJ2"><h6></h6><div class="_398PQ"><svg width="12" height="13" viewbox="0 0 12 13" fill="none" xmlns="http://www.w3.org/2000/svg" class="jwe2o"><g clip-path="url(#play-circular_svg__clip0)"><path fill-rule="evenodd" clip-rule="evenodd" d="M6 12.5a6 6 0 100-12 6 6 0 000 12zM4.8 4.617v3.766a.3.3 0 00.449.26L8.544 6.76a.3.3 0 000-.52L5.25 4.356a.3.3 0 00-.449.261z" fill="currentColor"></path></g><defs><clippath id="play-circular_svg__clip0"><path fill="currentColor" transform="translate(0 .5)" d="M0 0h12v12H0z"></path></clippath></defs></svg><span 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Breaking the money silence means society becomes a lot more comfortable having money conversations. 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src="https://web.archive.org/web/20220524115305im_/https://cdn.shopify.com/compass/uploads/88cefb66-a9cd-4c13-8796-889c1c82210f.png?format=jpg&width=270" alt="Thumbnail preview about Selling globally to maximize holiday sales" srcset="https://web.archive.org/web/20220524115305im_/https://cdn.shopify.com/compass/uploads/88cefb66-a9cd-4c13-8796-889c1c82210f.png?format=jpg&width=540 2x, https://web.archive.org/web/20220524115305im_/https://cdn.shopify.com/compass/uploads/88cefb66-a9cd-4c13-8796-889c1c82210f.png?format=jpg&width=810 3x" loading="lazy"/></div><span class="tisCe _1fWSn">Tutorial</span><div class="_16MY6"><div class="_3YnNf"><div class="_27ZJ2"><h6></h6><div class="_398PQ"><svg width="12" height="13" viewbox="0 0 12 13" fill="none" xmlns="http://www.w3.org/2000/svg" class="jwe2o"><g clip-path="url(#play-circular_svg__clip0)"><path fill-rule="evenodd" clip-rule="evenodd" d="M6 12.5a6 6 0 100-12 6 6 0 000 12zM4.8 4.617v3.766a.3.3 0 00.449.26L8.544 6.76a.3.3 0 000-.52L5.25 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12.109l-5.25 2.953V1.898c0-.056.023-.11.064-.149a.223.223 0 01.155-.062H12.03c.121 0 .219.095.219.211v13.164z" fill="#6B7177"></path></svg></span></button></div></div></div></div></article></div><div class="_8Jr-9"><article><div class="_2eMV_"><div class="_1Y8xq _3YhvE"><a class="_3eclE _1Sl8B" aria-label="Selling gift cards to grow holiday sales" href="/web/20220524115305/https://www.shopify.com/learn/tutorials/selling-gift-cards-to-grow-holiday-sales"></a><div class="_1_G3d _2ZHtN"><img src="https://web.archive.org/web/20220524115305im_/https://cdn.shopify.com/compass/uploads/5249bc53-1642-4711-b0ca-d2dfcbfbd075.png?format=jpg&width=270" alt="Thumbnail preview about Selling gift cards to grow holiday sales" srcset="https://web.archive.org/web/20220524115305im_/https://cdn.shopify.com/compass/uploads/5249bc53-1642-4711-b0ca-d2dfcbfbd075.png?format=jpg&width=540 2x, 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Samantha Renée. I help businesses grow and scale their businesses at Bricks to Clicks Collective. And I'm also a business tutorials producer at Shopify. Planning for the future seems impossible right now. And many restaurants are operating in survival mode. Surviving in a time like this takes grit, ingenuity, and sometimes a pivot to weather this storm.","timestamp":4,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.1":{"text":"So in this video, we'll discuss three restaurant pivoting strategies that keep you cooking and your customers happy. And we'll highlight and learn from actual restaurants who are using these strategies to pivot their business. The first strategy is about transitioning online and doubling down on what customers want.","timestamp":26,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.2":{"text":"As a restaurant owner, I'm sure you're used to making food, but not making websites. But as the whole world transitions into a new way of operating and interacting with each other, being online is more important than ever. It's definitely going to take your business a little more time and organization to get up and running online, like making sure that you have pictures of your food and descriptions of your menu items.","timestamp":45,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.3":{"text":"But once you have these things, you can be up within a day. And it doesn't have to be perfect right away. You can work out the kinks and find the best flow for your business. Take Happy Coffee and Wine, for example. They are small Toronto-based boutique coffee shop and wine bar. Their doors were only open for about eight months before they had to pivot their entire operation. With Instagram as their sole online presence prior to the pandemic, they quickly created a website and transitioned online.","timestamp":68,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.4":{"text":"They took product photos in the basement of their shop. From there, they started offering online wine and coffee orders for pickup and local delivery. With a pretty decent reach on Instagram, they were able to use their account and let people know how they were pivoting their business and direct them to their online store.","timestamp":96,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.5":{"text":"And with much higher inventory than before, they repurposed their brick and mortar wine bar into storage and packing areas. “So yeah, this used to be our wine bar. So obviously, people used to sit in these seats, and drink some wine. That used to be our wine fridge.","timestamp":114,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.6":{"text":"It is now very empty. And so yeah, we sort of repurposed all of our seating area too, because we don't really have space to put in enough shelving for a higher inventory operation up top. So we just sort of repurposed our bar space and seating area to accommodate for all of our wine inventory.","timestamp":131,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.7":{"text":"But we have obviously turned this into wine storage, as well.” While transitioning to online sales is one part of the strategy to keep your operations going, the other part is doubling down on what customers want. Some aspects of your restaurant might become less important at this time. So picking one area to focus on can really strengthen your offering to your customers.","timestamp":155,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.8":{"text":"Here's an example. Brodflour, an eatery that used to mainly focus on selling coffee, baked goods, and sandwiches, has now doubled down on selling flour! As bread-making became a popular quarantine activity, regular grocery stores have started to run out of flour.","timestamp":175,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.9":{"text":"So Brodflour started marketing themselves as an alternative, premium product. What they used to sell in a month for flour, they're now selling in two days. And that's not including wholesale customers. Here's Matt from Brodflour to give us a look at what their space looks like now.","timestamp":192,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.10":{"text":"“This is Matthew from Brodflour. What was once something that was geared towards our retail walk-in traffic has now become an area where we store grain and where we bag up flour. So as you'll see here, this challenging time has prompted us to be manufacturing much more flour and bread and as a result, we're dealing with the demand for increases in our wholesale channel.","timestamp":209,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.11":{"text":"So for example grocery stores, online delivery grocers, as well as online orders that we collect through Shopify. So as you can see, what once used to be a beautiful retail space is now primarily used for the manufacturing and shipping of our products.","timestamp":237,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.12":{"text":"For myself, my employees, what's changed is my day usually starts at about 5:00, where we start to gather wholesale orders for delivery, and it usually ends being covered in flour, as we are milling flour for the following days. Our employees as well have gone from being on the retail counter to helping us prepare and manufacture our wholesalers to go out.” So now that we've talked about transitioning to online sales, and focusing on one area of your business, let's talk about another strategy that some restaurants are using to keep their operations running: grocery delivery.","timestamp":257,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.13":{"text":"Recently, we've seen many restaurants who have pivoted their entire business model. Offering grocery delivery and high quality produce boxes is quite a 180 from running an eat-in restaurant. But by leaning in to connections that restaurants already have with produce providers, it's totally doable.","timestamp":292,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.14":{"text":"Take Mother Cocktail Bar, for example. Here's how they've teamed up with Ration Food Labs to run a restaurant and food delivery service. “Here at our local grocer, we just noticed that everything was super picked-through. And you know restaurants are fortunate enough to have you know high quality produce.","timestamp":310,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.15":{"text":"And we wanted to be able to offer that advantage to everybody. We set up a platform with Shopify, basically offering directly to door pantry and grocery service for those that people who are directly affected by COVID or who don't feel comfortable going outside.","timestamp":327,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.16":{"text":"We're teamed up with so many different vendors, suppliers, farmers, chefs. When you shop with us, everybody can be helped out.” OK. So now we've talked about two different ways restaurants have pivoted their businesses to weather this storm. The third and final strategy that we're going to talk about is how to offer meal kits and tutorials. By offering meal kits and instructions on how to cook, you're keeping your team working and you're developing a brand new relationship with your customers.","timestamp":343,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.17":{"text":"Livia Sweets is a cafe and restaurant that used this strategy to keep their doors open. Let's hear more about what they did. “After we realized that we could keep our doors open and also keep people safe, we realized that the online sales were the only way that we could keep afloat. Everything we were trying to think of had to be ways that kept the staff, using the skills that they already have.","timestamp":373,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.18":{"text":"So we're able to open up the takeout window, which is great. But a lot of you are still not comfortable coming up the window. So we realized people wanted to eat our bread. And they did not want to wait in line. So through Shopify, I put in the online ordering system. And then you can just pick up.","timestamp":394,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.19":{"text":"So that's working really well. We're selling a lot of bread through that. Instead of been open for dinner at night, we're doing pasta kits and that just allows us to keep our chef employed. So he's making these beautiful pastas so people can start to have the Livia experience at home and they're able to do that with the help of a video tutorial that we've got online as well.","timestamp":419,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.20":{"text":"People are really able to see sort of how that process works and still have a face for the product that they're getting.” We've covered a lot here. Before we finish, let's review the three strategies we've talked about and key takeaways. Strategy one: transition online and double down on one area.","timestamp":426,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.21":{"text":"Strategy two: grocery delivery. Strategy three: meal kits and tutorials. So we talked about how to transition to online sales. And how to double down on one area of your business, like flour. We talked about offering produce boxes and grocery deliveries and finally creating online tutorials to inspire and guide your customers.","timestamp":445,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.22":{"text":"So what are the main takeaways here? Number one, utilize existing relationships like Massimo from Mother Cocktail who tapped into existing relationships with produce vendors to offer grocery delivery. Number two, get started and iterate along the way.","timestamp":467,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.23":{"text":"Madeleine from Happy Coffee and Wine moved fast when regulations started to change. And they're tweaking their process as they learn along the way. Number three, take a pulse. Brodflour reacted to the trends and shortages around them by offering a solution.","timestamp":483,"__typename":"TranscriptEvent"},"Video:gid:\u002F\u002Fstart-api\u002FVideo\u002F580.transcript.24":{"text":"Number four, try something new. Livia Sweets had never offered online tutorials before, but they tried something new which has allowed them to keep connecting with their customers. 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