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margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-family: Roboto, sans-serif;">You can use Exotel's SMS API to shorten a long URL in SMS and you can track customer's click data as well. Shortening a long URL will also reduce the number of characters in SMS and allow you to stick to the 160 characters limit for SMS. Follow steps below to set it up:</span></p><p><br></p><p dir="ltr" style="line-height: 1.542857142857143; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-family: Roboto, sans-serif;">1. Get in touch with your Account Manager or drop an email to "</span><span style="font-size: 10.5pt; font-family: Roboto, sans-serif; color: rgb(44, 92, 197);">hello@exotel.com</span><span style="font-size: 10.5pt; font-family: Roboto, sans-serif;">" to enable URL shortening services for your account </span></p><p><br></p><p dir="ltr" style="line-height: 1.542857142857143; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-family: Roboto, sans-serif;">2. While making the API Request to send SMS, make below changes to your SMS request -</span></p><ol style="margin-bottom: 0px; padding-inline-start: 48px;"><li dir="ltr" style="list-style-type: decimal; font-size: 10.5pt; font-family: Roboto, sans-serif;"><p dir="ltr" style="line-height: 1.542857142857143; margin-bottom: 0pt;"><span dir="ltr" style="font-size: 10.5pt;">Set Parameter "ShortenUrl" -  'true' if you want to shorten a URL, To provide flexibility, we allow you to set it to 'false' as well don't want to shorten any particular SMS.</span></p></li><li dir="ltr" style="list-style-type: decimal; font-size: 10.5pt; font-family: Roboto, sans-serif;"><p dir="ltr" style="line-height: 1.542857142857143; margin-bottom: 0pt;"><span dir="ltr" style="font-size: 14px;">Set Parameter "<span dir="ltr" style="color: rgb(32, 33, 36);">ShortenUrlParams[CustomDomain] " - with the custom domain you want the short URL to start with. </span></span><span style="font-size: 14px;"><span dir="ltr" style="color: rgb(0, 0, 0);">If custom domain is not present or empty, we will use the default domain(exo.tl), If custom domain is given in the request it will be used to form the short URL . </span></span><span dir="ltr" style="color: rgb(0, 0, 0); font-size: 14px;">Note : Clients will have to route the traffic on their custom domain to<a href="http://exo.tl/" style="color: rgb(0, 0, 0);"> exo.tl</a> domain, this is a change on your domain management system</span></p></li><li dir="ltr" style="list-style-type: decimal; font-size: 10.5pt; font-family: Roboto, sans-serif;"><p dir="ltr" style="line-height: 1.542857142857143; margin-bottom: 0pt;"><span dir="ltr" style="font-size: 10.5pt;">Set Parameter "</span><span dir="ltr" style="font-size: 10.5pt; color: rgb(32, 33, 36);">ShortenUrlParams[Tracking] " - 'true' if you want to track data when a customer clicks on the URL. </span><span dir="ltr" style="font-size: 10.5pt; color: rgb(0, 0, 0);"><span dir="ltr" style="caret-color: rgb(106, 124, 147); font-family: Muli, sans-serif; font-size: 14px;">This feature is currently available to select customers. </span></span></p></li><li dir="ltr" style="list-style-type: decimal; font-size: 10.5pt; font-family: Roboto, sans-serif;"><p dir="ltr" style="line-height: 1.542857142857143; margin-bottom: 6pt;"><span style="font-size: 10.5pt; color: rgb(32, 33, 36);">In Parameter "ShortenUrlParams[ClickTrackingCallbackUrl]” - enter a valid URL to receive click tracking data </span></p></li></ol><p dir="ltr" style="line-height: 1.542857142857143; margin-bottom: 6pt;"><span dir="ltr" style="font-size: 10.5pt; color: rgb(32, 33, 36);">You can also use sample requests available on our <a href="https://developer.exotel.com/api/sms#send-sms">developer portal </a>to use the feature and use the <a href="https://www.postman.com/exotel-dx/workspace/exotel-apis/documentation/22379282-68c5b772-1086-4e60-9934-f50872b50ecc">sample collection from Postman. </a></span></p><p><br></p><p dir="ltr" style="line-height: 1.62; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-family: Roboto, sans-serif; color: rgb(32, 33, 36);"><span style="border: none; display: inline-block; overflow: hidden; width: 624px; height: 236px;"><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/3088687268/original/RhhAKJ8Fh6JhqqDzSnRyV74Ho2J1ySe08A.png?1666283940" width="624" height="236" class="fr-fic fr-dii" data-attachment="[object Object]" data-id="3088687268"></span><br><br></span></p><p dir="ltr" style="line-height: 1.62; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-family: Roboto, sans-serif;">3 . </span><span style="font-size: 10.5pt; font-family: Roboto, sans-serif; color: rgb(32, 33, 36);">Below would be the API response , </span><span style="font-size: 10.5pt; font-family: Roboto, sans-serif;">SMS will be delivered with a short URL . eg - </span><a href="http://us3.exo.tl/vhdpzv"><span style="font-size: 10.5pt; font-family: Roboto, sans-serif; color: rgb(17, 85, 204);">https://exo.tl/vhdpzv</span></a><span style="font-size: 10.5pt; font-family: Roboto, sans-serif;"> . The Short URL has a validity of 1 month. </span></p><p><br></p><p dir="ltr" style="line-height: 1.542857142857143; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-family: Roboto, sans-serif;"><span style="border: none; display: inline-block; overflow: hidden; width: 624px; height: 187px;"><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/3088687267/original/NUDvxwZRkjkSKzb5ggt0MKs_lUTRDhiJ5A.png?1666283940" width="624" height="187" class="fr-fic fr-dii" data-attachment="[object Object]" data-id="3088687267"></span></span></p><p><br></p><p><br></p><p dir="ltr" style="line-height: 1.542857142857143; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-family: Roboto, sans-serif;">4. Whenever someone clicks on the shortened URL, the following data would appear in the URL provided in "</span><span style="font-size: 10.5pt; font-family: Roboto, sans-serif; color: rgb(32, 33, 36);">ShortenUrlParams[ClickTrackingCallbackUrl] -</span></p><p><br></p><ol><li dir="ltr" style="line-height: 1.62; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-weight: 700;">Sid</span><span style="font-size: 10.5pt;"> - The Sid (unique id) of the shortened URL</span></li><li dir="ltr" style="line-height: 1.62; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-weight: 700;">Short_url </span><span style="font-size: 10.5pt;">- The complete shortened URL</span></li><li dir="ltr" style="line-height: 1.62; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-weight: 700;">Short_code</span><span style="font-size: 10.5pt;"> - Key of the shortened URL</span></li><li dir="ltr" style="line-height: 1.62; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-weight: 700;">Long_url</span><span style="font-size: 10.5pt;"> - Original URL which is shortened</span></li><li dir="ltr" style="line-height: 1.62; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-weight: 700;">Tracking</span><span style="font-size: 10.5pt;"> - Whether the URL is being tracked or not</span></li><li dir="ltr" style="line-height: 1.62; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-weight: 700;">Custom_field</span><span style="font-size: 10.5pt;"> - custom field passed in SMS API request </span></li><li dir="ltr" style="line-height: 1.62; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-weight: 700;">Expires_at</span><span style="font-size: 10.5pt;"> -  Date Time in ISO format when link will expire </span></li><li dir="ltr" style="line-height: 1.62; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-weight: 700;">Created_time</span><span style="font-size: 10.5pt;"> - Date Time in ISO format when URL is created </span></li><li><span style="font-size: 10.5pt; font-weight: 700;">Last_viewed</span><span style="font-size: 10.5pt;"> -  Date Time in ISO format when link was visited last</span></li><li><span style="font-size: 10.5pt; font-weight: 700;">Total_clicks</span><span style="font-size: 10.5pt;">  - count of total views of short url</span></li><li><span style="font-size: 10.5pt; font-weight: 700;">Account_sid</span><span style="font-size: 10.5pt;"> -  Exotel’s unique Account SID</span></li><li><span style="font-size: 10.5pt; font-weight: 700;">Country_code</span><span style="font-size: 10.5pt;"> - Country code of the customer who received the SMS </span></li><li><span style="font-size: 10.5pt; font-weight: 700;">Date_created</span><span style="font-size: 10.5pt;"> - Date Time in ISO format when link was created </span></li><li><span style="font-size: 10.5pt; font-weight: 700;">Sms_sid</span><span style="font-size: 10.5pt;"> - The Sid (unique id) of the SMS, this SID can be used to track the SMS</span></li><li><span style="font-size: 10.5pt; font-weight: 700;">To</span><span style="font-size: 10.5pt;"> -  Contact number of the customer who clicked on the URL </span></li><li><span style="font-size: 10.5pt; font-weight: 700;">city</span><span style="font-size: 10.5pt;"> - City where the shorten URL is clicked</span></li><li><span style="font-size: 10.5pt; font-weight: 700;">Country</span><span style="font-size: 10.5pt;"> - Country code where shorten URL is clicked</span></li><li><span style="font-size: 10.5pt; font-weight: 700;">IP</span><span style="font-size: 10.5pt;"> - IP address where shorten URL is clicked</span></li><li><span style="font-size: 10.5pt; font-weight: 700;">Postal_code</span><span style="font-size: 10.5pt;"> - Postal code where shorten URL is clicked </span></li><li><span style="font-size: 10.5pt; font-weight: 700;">Region</span><span style="font-size: 10.5pt;"> - Region where shorten URL is clicked</span></li><li><span style="font-size: 10.5pt; font-weight: 700;">Accuracy_radius</span><span style="font-size: 10.5pt;"> - Aproximate accuracy radius where shorten URL is clicked </span></li><li><span style="font-size: 10.5pt; font-weight: 700;">OS_version</span><span style="font-size: 10.5pt;"> - OS version of the customer who clicked the shorten URL </span></li><li><span style="font-size: 10.5pt; font-weight: 700;">OS_name</span><span style="font-size: 10.5pt;"> - OS name of the customer who clicked the shorten URL </span></li><li><span style="font-size: 10.5pt; font-weight: 700;">Device_name</span><span dir="ltr" style="font-size: 10.5pt;"> - Device name of the customer who clicked the shorten URL                                 </span></li><li><span style="font-size: 10.5pt; font-family: Roboto, sans-serif; color: rgb(51, 51, 51); font-weight: 700;">Platform_type</span><span dir="ltr" style="font-size: 10.5pt; font-family: Roboto, sans-serif; color: rgb(51, 51, 51);"> - Platform where shorten URL is clicked</span><span style="font-size: 10.5pt; font-family: Roboto, sans-serif;"><span style="border: none; display: inline-block; overflow: hidden; width: 623px; height: 527px;"><img src="https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/3092535782/original/7rOb1y9rOtM4_NObNhTnV9C3zyjtl0CgoA.png?1674548430" style="width: 332px;" class="fr-fil fr-dib" data-attachment="[object Object]" data-id="3092535782"></span></span></li></ol><p><br></p><p dir="ltr" style="line-height: 1.62; margin-bottom: 0pt;"><span dir="ltr" style="font-size: 10.5pt; 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