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1.5 0 0 1 1.5 1.5ZM8.625 3H5.25a1.5 1.5 0 0 0-1.5 1.5v15a1.5 1.5 0 0 0 1.5 1.5h3.375a1.5 1.5 0 0 0 1.5-1.5v-15a1.5 1.5 0 0 0-1.5-1.5Z"></path></svg></button></div></div><div class="hero-masonry_gridBottomRow__JB7N0"><a class="hero-masonry_gridImage3__C9oJn hero-masonry_gridImageFeatured__znBTL" aria-label="eBay pre-loved island. 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two models standing in a hallway" fetchpriority="high" style="opacity:1;transition:opacity 500ms;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:50% 50%"/></picture><noscript><picture><source srcSet="https://www.datocms-assets.com/134341/1718627675-ebayloveisland_masonry.jpg?ar64=Mzoy&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 168w,https://www.datocms-assets.com/134341/1718627675-ebayloveisland_masonry.jpg?ar64=Mzoy&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 337w,https://www.datocms-assets.com/134341/1718627675-ebayloveisland_masonry.jpg?ar64=Mzoy&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 506w,https://www.datocms-assets.com/134341/1718627675-ebayloveisland_masonry.jpg?ar64=Mzoy&auto=format&crop=focalpoint&fit=crop&fm=webp 675w" sizes="(max-width: 768px) 75vw, 20vw"/><img src="https://www.datocms-assets.com/134341/1718627675-ebayloveisland_masonry.jpg?ar64=Mzoy&auto=format&crop=focalpoint&fit=crop&fm=webp" alt="eBay x Love Island campaign image - two models standing in a hallway" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:50% 50%" fetchpriority="high"/></picture></noscript></div></div><div class="hero-masonry_gridImageBottom__lP0ad"><div class="hero-masonry_brand__g8bfk"><div class="image_wrapper__WHf7N hero-masonry_logo__W61Bi"><div style="overflow:hidden;position:relative;width:100%;max-width:150px"><img style="display:block;width:100%" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNTAiIGhlaWdodD0iNjAiPjwvc3ZnPg==" aria-hidden="true" alt=""/><noscript><picture><source srcSet="https://www.datocms-assets.com/134341/1718628086-ebay_logo_white_home.png?ar=undefined&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 75w,https://www.datocms-assets.com/134341/1718628086-ebay_logo_white_home.png?ar=undefined&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 112w,https://www.datocms-assets.com/134341/1718628086-ebay_logo_white_home.png?ar=undefined&auto=format&crop=focalpoint&fit=crop&fm=webp 150w" sizes="50vw"/><img src="https://www.datocms-assets.com/134341/1718628086-ebay_logo_white_home.png?ar=undefined&auto=format&crop=focalpoint&fit=crop&fm=webp" alt="ebay logo" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:contain;object-position:50% 50%" loading="lazy"/></picture></noscript></div></div></div><div class="hero-masonry_arrowContainer__eQ81I"><svg class="hero-masonry_arrowRightOut__NOWgI" width="25" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 21.5794 12.4228C21.5794 12.7132 21.4646 12.9918 21.26 13.1978L13.97 20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 20.5903 12.42 20.4878C12.3172 20.3856 12.2356 20.2641 12.18 20.1302C12.1243 19.9963 12.0956 19.8528 12.0956 19.7078C12.0956 19.5628 12.1243 19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg><svg class="hero-masonry_arrowRightIn__YwtuY" width="25" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 21.5794 12.4228C21.5794 12.7132 21.4646 12.9918 21.26 13.1978L13.97 20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 20.5903 12.42 20.4878C12.3172 20.3856 12.2356 20.2641 12.18 20.1302C12.1243 19.9963 12.0956 19.8528 12.0956 19.7078C12.0956 19.5628 12.1243 19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg></div></div><div class="flow-vertical hero-masonry_gridImageContent__zeKMa"><h2 class="u-h4">eBay pre-loved island</h2><p>We launched a new campaign to stop fashion in its tracks.</p></div></a><a class="hero-masonry_gridImage4__Y8pyM hero-masonry_gridImageFeatured__znBTL" aria-label="TUI World Cook. Read the full case study." href="https://www.essencemediacom.com/case-studies/tui-the-world-cook"><div class="image_wrapper__WHf7N hero-masonry_gridImage__RtjAs" style="aspect-ratio:1.1452991452991452"><div style="overflow:hidden;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none"><picture><source srcSet="https://www.datocms-assets.com/134341/1718627841-tui_world_cook-2.jpg?ar64=Mzoy&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 500w,https://www.datocms-assets.com/134341/1718627841-tui_world_cook-2.jpg?ar64=Mzoy&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 1000w,https://www.datocms-assets.com/134341/1718627841-tui_world_cook-2.jpg?ar64=Mzoy&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 1500w,https://www.datocms-assets.com/134341/1718627841-tui_world_cook-2.jpg?ar64=Mzoy&auto=format&crop=focalpoint&fit=crop&fm=webp 2000w" sizes="(max-width: 768px) 23vw, 30vw"/><img 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src="https://www.datocms-assets.com/134341/1718627841-tui_world_cook-2.jpg?ar64=Mzoy&auto=format&crop=focalpoint&fit=crop&fm=webp" alt="" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:50% 50%" fetchpriority="high"/></picture></noscript></div></div><div class="hero-masonry_gridImageBottom__lP0ad"><div class="hero-masonry_brand__g8bfk"><div class="image_wrapper__WHf7N hero-masonry_logo__W61Bi"><div style="overflow:hidden;position:relative;width:100%;max-width:392px"><img style="display:block;width:100%" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzOTIiIGhlaWdodD0iMTk1Ij48L3N2Zz4=" aria-hidden="true" alt=""/><noscript><picture><source srcSet="https://www.datocms-assets.com/134341/1718627518-tui-white-logo.png?ar=undefined&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 98w,https://www.datocms-assets.com/134341/1718627518-tui-white-logo.png?ar=undefined&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 196w,https://www.datocms-assets.com/134341/1718627518-tui-white-logo.png?ar=undefined&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 294w,https://www.datocms-assets.com/134341/1718627518-tui-white-logo.png?ar=undefined&auto=format&crop=focalpoint&fit=crop&fm=webp 392w" sizes="50vw"/><img src="https://www.datocms-assets.com/134341/1718627518-tui-white-logo.png?ar=undefined&auto=format&crop=focalpoint&fit=crop&fm=webp" alt="TUI logo" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:contain;object-position:50% 50%" loading="lazy"/></picture></noscript></div></div></div><div class="hero-masonry_arrowContainer__eQ81I"><svg class="hero-masonry_arrowRightOut__NOWgI" width="25" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path 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we helped TUI launch The World Cook, a competitive international cooking series streamed on Amazon Prime Video.</p></div></a><div class="hero-masonry_gridImage5__aRyKF"><div class="image_wrapper__WHf7N hero-masonry_gridImage__RtjAs" style="aspect-ratio:1.0227272727272727"><div style="overflow:hidden;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none"><picture><source srcSet="https://www.datocms-assets.com/134341/1718628144-static-masonry-2.png?ar64=OTo4&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 67w,https://www.datocms-assets.com/134341/1718628144-static-masonry-2.png?ar64=OTo4&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 135w,https://www.datocms-assets.com/134341/1718628144-static-masonry-2.png?ar64=OTo4&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 202w,https://www.datocms-assets.com/134341/1718628144-static-masonry-2.png?ar64=OTo4&auto=format&crop=focalpoint&fit=crop&fm=webp 270w" sizes="18vw"/><img src="https://www.datocms-assets.com/134341/1718628144-static-masonry-2.png?ar64=OTo4&auto=format&crop=focalpoint&fit=crop&fm=webp" alt="EssenceMediacom employee with hat and glasses smiling at camera" fetchpriority="high" style="opacity:1;transition:opacity 500ms;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:50% 50%"/></picture><noscript><picture><source srcSet="https://www.datocms-assets.com/134341/1718628144-static-masonry-2.png?ar64=OTo4&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 67w,https://www.datocms-assets.com/134341/1718628144-static-masonry-2.png?ar64=OTo4&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 135w,https://www.datocms-assets.com/134341/1718628144-static-masonry-2.png?ar64=OTo4&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 202w,https://www.datocms-assets.com/134341/1718628144-static-masonry-2.png?ar64=OTo4&auto=format&crop=focalpoint&fit=crop&fm=webp 270w" sizes="18vw"/><img src="https://www.datocms-assets.com/134341/1718628144-static-masonry-2.png?ar64=OTo4&auto=format&crop=focalpoint&fit=crop&fm=webp" alt="EssenceMediacom employee with hat and glasses smiling at camera" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:50% 50%" fetchpriority="high"/></picture></noscript></div></div></div><div class="hero-masonry_shape__3tFkd" style="width:114px;height:114px;background-color:var(--colorPink100);border-radius:var(--radiusFull)"></div></div></div><section class="services_base__4A022 wrapper" data-testid="services-block"><div class="section-title_baseLong__NFmg1"><h2 class="section-title_title__HhG1_">This is聽<span class="pink-gradient">what we </span>do</h2><p class="section-title_subtitle__rNfFm">We discover the breakthroughs that brands need to win. The discoveries, experiences, invention, integration and impact that will make a difference to their business. We are built to keep pace with change, built on data and technology, built for people and algorithms, built around diverse capability, built to test and learn at scale and, crucially, built to evolve.</p></div><div class="services_gridWithImage__dcr8s"><div><ul role="list" class="services_servicesList__G5O6y"><li class="services_service__AV5_t">Analytics and Insight</li><li class="services_service__AV5_t">Frictionless Commerce</li><li class="services_service__AV5_t">Integrated Media Solutions</li><li class="services_service__AV5_t">Creative Futures</li><li class="services_service__AV5_t">Specialist B2B Marketing</li></ul><a class="button_button___97UP button_black__OHmnX button_onward__dcE4h services_linkButton__X51AK" href="/what-we-do"><svg class="button_arrow__9MyJg button_arrowRightBefore__PEwNV" width="20" height="20" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 21.5794 12.4228C21.5794 12.7132 21.4646 12.9918 21.26 13.1978L13.97 20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 20.5903 12.42 20.4878C12.3172 20.3856 12.2356 20.2641 12.18 20.1302C12.1243 19.9963 12.0956 19.8528 12.0956 19.7078C12.0956 19.5628 12.1243 19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg><span class="button_label__7ysAG">Explore services</span><svg class="button_arrow__9MyJg button_arrowRightAfter__qR0xL" width="20" height="20" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 21.5794 12.4228C21.5794 12.7132 21.4646 12.9918 21.26 13.1978L13.97 20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 20.5903 12.42 20.4878C12.3172 20.3856 12.2356 20.2641 12.18 20.1302C12.1243 19.9963 12.0956 19.8528 12.0956 19.7078C12.0956 19.5628 12.1243 19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg></a></div><div class="services_imageWrapper__3xtlA"><div class="image_wrapper__WHf7N services_image__S6A39"><div 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style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:41% 36%" loading="lazy"/></picture></noscript></div></div></div></div></section><section class="wrapper case-studies_base__frza_ home_caseStudies__kFzns" aria-labelledby="case-studies-heading"><div class="section-title_baseShort__IRR1f"><h2 id="case-studies-heading" class="section-title_title__HhG1_">Our latest breakthroughs </h2></div><div class="case-studies_overflowWrapper__VE_1U"><article class="case-study_card__C7v1V"><a class="flow-vertical" aria-label="Brand: adidas. An Original Outdoor take-over for adidas. Since it was first introduced to the world over 50 years ago, the Adidas Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers.. " href="/case-studies/adidas-outdoor"><header><div class="flow-vertical" style="--space:var(--spacingSmall)"><span class="tag_base__Sa6vb case-study_tag__LbVxB" data-testid="tag">adidas</span><div class="case-study_heading__FkTF2"><h3 class="case-study_title__2qdYT">An Original Outdoor take-over for adidas</h3><svg class="case-study_linkArrow__J8Nl2" width="30" height="30" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 21.5794 12.4228C21.5794 12.7132 21.4646 12.9918 21.26 13.1978L13.97 20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 20.5903 12.42 20.4878C12.3172 20.3856 12.2356 20.2641 12.18 20.1302C12.1243 19.9963 12.0956 19.8528 12.0956 19.7078C12.0956 19.5628 12.1243 19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg></div></div><p class="case-study_subTitle__wkY8y">Since it was first introduced to the world over 50 years ago, the Adidas Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers.</p></header><div class="case-study_imageContainer__VXm_6"><div class="image_wrapper__WHf7N case-study_image__uIKrw" style="aspect-ratio:1.4285714285714286"><div style="overflow:hidden;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none"><noscript><picture><source srcSet="https://www.datocms-assets.com/134341/1725459213-adidas.png?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 276w,https://www.datocms-assets.com/134341/1725459213-adidas.png?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 552w,https://www.datocms-assets.com/134341/1725459213-adidas.png?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 828w,https://www.datocms-assets.com/134341/1725459213-adidas.png?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp 1105w" sizes="(max-width: 768px) 100vw, (max-width: 1024px) 50vw, 33.333vw"/><img src="https://www.datocms-assets.com/134341/1725459213-adidas.png?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp" alt="Adidas case" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:50% 50%" loading="lazy"/></picture></noscript></div></div></div></a></article><article class="case-study_card__C7v1V"><a class="flow-vertical" aria-label="Brand: eBay. eBay in Vogue. eBay at the Met Gala: Redefining Luxury with Authenticity and Sustainability. " href="/case-studies/ebay-in-vogue"><header><div class="flow-vertical" style="--space:var(--spacingSmall)"><span class="tag_base__Sa6vb case-study_tag__LbVxB" data-testid="tag">eBay</span><div class="case-study_heading__FkTF2"><h3 class="case-study_title__2qdYT">eBay in Vogue</h3><svg class="case-study_linkArrow__J8Nl2" width="30" height="30" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 21.5794 12.4228C21.5794 12.7132 21.4646 12.9918 21.26 13.1978L13.97 20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 20.5903 12.42 20.4878C12.3172 20.3856 12.2356 20.2641 12.18 20.1302C12.1243 19.9963 12.0956 19.8528 12.0956 19.7078C12.0956 19.5628 12.1243 19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg></div></div><p class="case-study_subTitle__wkY8y">eBay at the Met Gala: Redefining Luxury with Authenticity and Sustainability</p></header><div class="case-study_imageContainer__VXm_6"><div class="image_wrapper__WHf7N case-study_image__uIKrw" style="aspect-ratio:1.4285714285714286"><div style="overflow:hidden;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none"><noscript><picture><source srcSet="https://www.datocms-assets.com/134341/1722355083-ebay-x-vogue-cs.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 638w,https://www.datocms-assets.com/134341/1722355083-ebay-x-vogue-cs.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 1277w,https://www.datocms-assets.com/134341/1722355083-ebay-x-vogue-cs.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 1915w,https://www.datocms-assets.com/134341/1722355083-ebay-x-vogue-cs.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp 2554w" sizes="(max-width: 768px) 100vw, (max-width: 1024px) 50vw, 33.333vw"/><img src="https://www.datocms-assets.com/134341/1722355083-ebay-x-vogue-cs.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp" alt="" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:50% 50%" loading="lazy"/></picture></noscript></div></div></div></a></article><article class="case-study_card__C7v1V"><a class="flow-vertical" aria-label="Brand: Coca-Cola. Coca-Cola Breaks Guinness Record by Connecting Millions of Chinese Families in Dragon Year Celebration. Coca-Cola Breaks Guinness Record by Connecting Millions of Chinese Families in Dragon Year Celebration. " href="/case-studies/coca-cola-breaks-guinness-record-by-connecting-millions-of-chinese-families"><header><div class="flow-vertical" style="--space:var(--spacingSmall)"><span class="tag_base__Sa6vb case-study_tag__LbVxB" data-testid="tag">Coca-Cola</span><div class="case-study_heading__FkTF2"><h3 class="case-study_title__2qdYT">Coca-Cola Breaks Guinness Record by Connecting Millions of Chinese Families in Dragon Year Celebration</h3><svg class="case-study_linkArrow__J8Nl2" width="30" height="30" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 21.5794 12.4228C21.5794 12.7132 21.4646 12.9918 21.26 13.1978L13.97 20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 20.5903 12.42 20.4878C12.3172 20.3856 12.2356 20.2641 12.18 20.1302C12.1243 19.9963 12.0956 19.8528 12.0956 19.7078C12.0956 19.5628 12.1243 19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg></div></div><p class="case-study_subTitle__wkY8y">Coca-Cola Breaks Guinness Record by Connecting Millions of Chinese Families in Dragon Year Celebration</p></header><div class="case-study_imageContainer__VXm_6"><div class="image_wrapper__WHf7N case-study_image__uIKrw" style="aspect-ratio:1.4285714285714286"><div style="overflow:hidden;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none"><noscript><picture><source srcSet="https://www.datocms-assets.com/134341/1719222122-coke-2024-cny-dragon-dance_big-scene_hor_rgb-min.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 1405w,https://www.datocms-assets.com/134341/1719222122-coke-2024-cny-dragon-dance_big-scene_hor_rgb-min.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 2811w,https://www.datocms-assets.com/134341/1719222122-coke-2024-cny-dragon-dance_big-scene_hor_rgb-min.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 4217w,https://www.datocms-assets.com/134341/1719222122-coke-2024-cny-dragon-dance_big-scene_hor_rgb-min.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp 5623w" sizes="(max-width: 768px) 100vw, (max-width: 1024px) 50vw, 33.333vw"/><img src="https://www.datocms-assets.com/134341/1719222122-coke-2024-cny-dragon-dance_big-scene_hor_rgb-min.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp" alt="" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:50% 50%" loading="lazy"/></picture></noscript></div></div></div></a></article><article class="case-study_card__C7v1V"><a class="flow-vertical" aria-label="Brand: Airtel. Airtel 5G Launch. In 2023, India's 5G networks went live. All the leading telcos launched at the same time and the race was on to sign up as many of the half billion 4G users to the new technology. However, consumers were not convinced. Outspoken 5G skeptics took to social media to voice concerns and raise questions about the relevance and perceived value of 5G in their daily lives.. " href="/case-studies/Airtel-5G-launch-India"><header><div class="flow-vertical" style="--space:var(--spacingSmall)"><span class="tag_base__Sa6vb case-study_tag__LbVxB" data-testid="tag">Airtel</span><div class="case-study_heading__FkTF2"><h3 class="case-study_title__2qdYT">Airtel 5G Launch</h3><svg class="case-study_linkArrow__J8Nl2" width="30" height="30" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 21.5794 12.4228C21.5794 12.7132 21.4646 12.9918 21.26 13.1978L13.97 20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 20.5903 12.42 20.4878C12.3172 20.3856 12.2356 20.2641 12.18 20.1302C12.1243 19.9963 12.0956 19.8528 12.0956 19.7078C12.0956 19.5628 12.1243 19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg></div></div><p class="case-study_subTitle__wkY8y">In 2023, India's 5G networks went live. All the leading telcos launched at the same time and the race was on to sign up as many of the half billion 4G users to the new technology. However, consumers were not convinced. Outspoken 5G skeptics took to social media to voice concerns and raise questions about the relevance and perceived value of 5G in their daily lives.</p></header><div class="case-study_imageContainer__VXm_6"><div class="image_wrapper__WHf7N case-study_image__uIKrw" style="aspect-ratio:1.4285714285714286"><div style="overflow:hidden;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none"><noscript><picture><source srcSet="https://www.datocms-assets.com/134341/1718627542-airtel_5g_plus_ultimate_fan_punjab_fan-95.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp&fp-x=0.62&fp-y=0.34 480w,https://www.datocms-assets.com/134341/1718627542-airtel_5g_plus_ultimate_fan_punjab_fan-95.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp&fp-x=0.62&fp-y=0.34 960w,https://www.datocms-assets.com/134341/1718627542-airtel_5g_plus_ultimate_fan_punjab_fan-95.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp&fp-x=0.62&fp-y=0.34 1440w,https://www.datocms-assets.com/134341/1718627542-airtel_5g_plus_ultimate_fan_punjab_fan-95.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp&fp-x=0.62&fp-y=0.34 1920w" sizes="(max-width: 768px) 100vw, (max-width: 1024px) 50vw, 33.333vw"/><img src="https://www.datocms-assets.com/134341/1718627542-airtel_5g_plus_ultimate_fan_punjab_fan-95.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp&fp-x=0.62&fp-y=0.34" alt="Campaign image for Airtel 5G launch in India" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:62% 34%" loading="lazy"/></picture></noscript></div></div></div></a></article><article class="case-study_card__C7v1V"><a class="flow-vertical" aria-label="Brand: Minute Maid. Minute Maid taps into cultural pride. In 2024, Minute Maid (MM) established a clear growth priority, to penetrate rural areas in Mainland China. This strategic move proved to be a game-changer and broke the rural internet!. " href="/case-studies/minute-maid-taps-into-cultural-pride"><header><div class="flow-vertical" style="--space:var(--spacingSmall)"><span class="tag_base__Sa6vb case-study_tag__LbVxB" data-testid="tag">Minute Maid</span><div class="case-study_heading__FkTF2"><h3 class="case-study_title__2qdYT">Minute Maid taps into cultural pride</h3><svg class="case-study_linkArrow__J8Nl2" width="30" height="30" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.4 4.32782C12.5007 4.2241 12.6211 4.14164 12.7543 4.08533C12.8874 4.02901 13.0305 4 13.175 4C13.3195 4 13.4626 4.02901 13.5957 4.08533C13.7289 4.14164 13.8493 4.2241 13.95 4.32782C15.22 5.55782 16.95 7.25782 18.36 8.70782C19.17 9.51782 19.89 10.2578 20.41 10.7878L21.03 11.4178L21.26 11.6478C21.4646 11.8539 21.5794 12.1325 21.5794 12.4228C21.5794 12.7132 21.4646 12.9918 21.26 13.1978L13.97 20.4878C13.8686 20.5903 13.7479 20.6717 13.6149 20.7272C13.4819 20.7828 13.3392 20.8113 13.195 20.8113C13.0508 20.8113 12.9081 20.7828 12.7751 20.7272C12.6421 20.6717 12.5214 20.5903 12.42 20.4878C12.3172 20.3856 12.2356 20.2641 12.18 20.1302C12.1243 19.9963 12.0956 19.8528 12.0956 19.7078C12.0956 19.5628 12.1243 19.4193 12.18 19.2854C12.2356 19.1516 12.3172 19.03 12.42 18.9278L17.84 13.4978L4.1 13.4978C3.80826 13.4978 3.52847 13.3819 3.32218 13.1756C3.11589 12.9693 3 12.6896 3 12.3978C3 12.1061 3.11589 11.8263 3.32218 11.62C3.52847 11.4137 3.80826 11.2978 4.1 11.2978L17.83 11.2978L16.83 10.2978C15.39 8.85782 13.71 7.16782 12.46 5.94782C12.3426 5.84988 12.2471 5.72834 12.1798 5.59109C12.1124 5.45385 12.0747 5.30397 12.069 5.15119C12.0634 4.99841 12.0899 4.84615 12.1469 4.7043C12.2039 4.56244 12.2902 4.43418 12.4 4.32782Z" fill="currentColor"></path></svg></div></div><p class="case-study_subTitle__wkY8y">In 2024, Minute Maid (MM) established a clear growth priority, to penetrate rural areas in Mainland China. This strategic move proved to be a game-changer and broke the rural internet!</p></header><div class="case-study_imageContainer__VXm_6"><div class="image_wrapper__WHf7N case-study_image__uIKrw" style="aspect-ratio:1.4285714285714286"><div style="overflow:hidden;position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none"><noscript><picture><source srcSet="https://www.datocms-assets.com/134341/1718627544-6-1.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.25&fit=crop&fm=webp 400w,https://www.datocms-assets.com/134341/1718627544-6-1.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.5&fit=crop&fm=webp 800w,https://www.datocms-assets.com/134341/1718627544-6-1.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&dpr=0.75&fit=crop&fm=webp 1200w,https://www.datocms-assets.com/134341/1718627544-6-1.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp 1600w" sizes="(max-width: 768px) 100vw, (max-width: 1024px) 50vw, 33.333vw"/><img src="https://www.datocms-assets.com/134341/1718627544-6-1.jpg?ar64=MTQxOjY1&auto=format&crop=focalpoint&fit=crop&fm=webp" alt="" style="position:absolute;left:0;top:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:cover;object-position:50% 50%" loading="lazy"/></picture></noscript></div></div></div></a></article></div><p class="card-container_scrollIconContainer__dlfvF"><svg xmlns="http://www.w3.org/2000/svg" width="39" height="32" fill="none" viewBox="0 0 39 32" class="card-container_scrollerIcon__vRmvt" aria-hidden="true" focusable="false"><path fill="currentColor" d="M39 19.8c0-2.04-1.68-3.72-3.72-3.72-.68 0-1.36.2-1.92.52A3.75 3.75 0 0 0 30 14.48c-.68 0-1.36.2-1.92.52a3.75 3.75 0 0 0-3.36-2.12c-.56 0-1.08.12-1.56.32V7.16h10.96l-2.36 2.36c-.44.44-.44 1.12 0 1.56.2.2.48.32.76.32s.56-.12.76-.32l4.24-4.24c.44-.44.44-1.12 0-1.56l-4.2-4.24c-.44-.44-1.12-.44-1.56 0-.44.44-.44 1.12 0 1.56l2.36 2.36h-11a3.71 3.71 0 0 0-1.04-2.04 3.656 3.656 0 0 0-2.64-1.08c-1.84 0-3.36 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