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href="/success-stories/?filters%5B0%5D=business_tools&filters%5B1%5D=cms_developers_whatsapp_business_platform" style="" data-ms="{"creative":"link","creative_detail":"link&device_type=desktop","create_type":"link","create_type_detail":""}">WhatsApp Business 平台</a><img class="_6voz _7f2d _92d5 _930h img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/240669395_4359597734102034_9117470332913277762_n.svg?_nc_cat=103&ccb=1-7&_nc_sid=e280be&_nc_ohc=eqPD0iP70s4Q7kNvgFDpKfy&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AqQpCD8fboYiFg28CSsDICJ&oh=00_AYDUqjIYh_1xwvE6kMb-V9Y0evoOeeg89NeUYjVKT5rqSA&oe=675C14C2" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></li><li class="_41qd">Urbano Envíos</li></ul></div><div class="_8xgl _8-4_"><div class="_8-4z"><div><div id="u_0_0_Ip"></div><div id="developerRefreshHomepageHero"></div></div></div><div class="_8-4w _8xh1" style="background-color: #C3E1C8"><div class="_8-4v" id="u_0_1_Ya"><div class="_8xgm"><div class="_8xgv"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4v89 _6u3s" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#003F2E;letter-spacing:3px;">WHATSAPP BUSINESS 平台</h3><div style="height:15px" class="" id="u_0_2_+U"></div><h1 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#003F2E;">Urbano Envíos</h1><p style="color:#003F2E;" class="_8zym _8xdr _8xdj _8xd_ _8yp1 _93n_ _8zf- _9ao6"> 提高配送準確性和效率，同時加強生產力 </p><a href="/products/whatsapp/" class="_928p _928m _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="hero | whatsapp | start building" data-ms="{"creative":"button","creative_detail":"\/developer-v2\/hero\/section\/row\/column\/call-to-action&device_type=desktop","create_type":"\/developer-v2\/hero\/section\/row\/column\/call-to-action","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#003F2E"><g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"><g id="Button/Large" transform="translate(105.000000, 311.000000)"><g id="Icon/Button-arrow"><g id="arrow-group-right-link"><circle id="Oval" opacity="0.5" cx="18" cy="18" r="18"></circle><g id="Group-2" opacity="0.828706287" transform="translate(11.000000, 13.000000)" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="color:#003F2E;">開始構建</div></div></div></a><div style="height:15px" class="" id="u_0_3_IV"></div></div></div></div></div></div><div class="_8xgn"><img class="_6voz _7f2d _1ef6 _8xgo _8xh3 _8xgq _8xh5 _8xgt _8xgo _8xh3 _8xgq _8xh5 _8xgt img" src="https://static.xx.fbcdn.net/rsrc.php/v3/y4/r/-PAXP-deijE.gif" alt="" id="developerRefreshHeroMobileImage" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" style="background-image: url('https\3a //scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/330968347_855553385533361_4385505089429912931_n.jpg?_nc_cat\3d 110\26 ccb\3d 1-7\26 _nc_sid\3d e280be\26 _nc_ohc\3d EQlJ84o-JDcQ7kNvgGhdHPO\26 _nc_zt\3d 14\26 _nc_ht\3d scontent-hkg4-1.xx\26 _nc_gid\3d AqQpCD8fboYiFg28CSsDICJ\26 oh\3d 00_AYDoSttnDH3cvarcD2_XcElDsB_t7MBodYwXcYfE6hTlPw\26 oe\3d 675C0ADC');" /><div></div></div></div></div></div><div style="height:80px" class="" id="u_0_4_Xc"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4v84 _6u3s" style=""><a href="https://www.facebook.com/people/Urbano-Express/" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"><img class="_6voz _7f2d img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/330963645_3422300874678325_5740688473592952529_n.jpg?_nc_cat=109&ccb=1-7&_nc_sid=e280be&_nc_ohc=Qm2ses2fCg8Q7kNvgF4Vxf0&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=AqQpCD8fboYiFg28CSsDICJ&oh=00_AYB_goreF28qoD0Bjs5_u6QGEXCAwvBleznekP0n1lvb2g&oe=675C1787" alt="" style="margin: auto;width: 200px;" /></a><div style="height:20px" class="" id="u_0_5_Br"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#344854;letter-spacing:3px;">Urbano Envíos</h3><p style="color:#344854;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">品牌</p></div><div class="_4v7t _6u4h" style=""><div style="height:20px" class="" id="u_0_6_D5"></div></div><div class="_4v84 _6u3s" style=""><a href="https://www.facebook.com/aldeamo" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"><img class="_6voz _7f2d img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/331876960_1353651822086466_4090057669605782636_n.jpg?_nc_cat=101&ccb=1-7&_nc_sid=e280be&_nc_ohc=SnieNpvujOcQ7kNvgFW_oz-&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=AqQpCD8fboYiFg28CSsDICJ&oh=00_AYAZbRRC9J0Y1oDuS9_FAhFyCvNUbXRAu1r0WDrPr9Syqw&oe=675BF8E7" alt="" style="margin: auto;width: 200px;" /></a><div style="height:20px" class="" id="u_0_7_y+"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#344854;letter-spacing:3px;">Aldeamo</h3><p style="color:#344854;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">WhatsApp 商業解決方案供應商</p></div><div class="_4v7t _6u4h" style=""></div><div style="height:0px" class="" id="u_0_8_qk"></div><div class="_4v89 _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_9_8N">成功案例</h3><div style="height:10px" class="" id="u_0_a_pq"></div><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">Urbano Envíos 透過 WhatsApp Business 平台建立了一個溝通渠道，使信用卡收件人能夠確認地址並接收有關手頭必備文件的提醒，以便接收配送包裹，從而提高準確性和生產力，同時為客戶節省成本。 </p></div></div><div style="height:40px" class="" id="u_0_b_j8"></div></div></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#006B4E;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px; background-color:#006B4E;"><div style="height:85px" class="" id="u_0_c_I1"></div><div class="_6uo3 _370e _370j _8ptk"><div class="_4v82 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">100% </div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">顧客透過 WhatsApp 確認地址後，包裹成功送達率達到 100%</p></div><div class="_4v7t _6u4h" style=""><div style="height:0px" class="" id="u_0_d_RR"></div></div><div class="_4v82 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">2 倍 </div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">WhatsApp 促使生產力提高 2 倍</p></div><div class="_4v7t _6u4h" style=""><div style="height:0px" class="" id="u_0_e_R5"></div></div><div class="_4v82 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">60% </div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">WhatsApp 上的訊息讀取率達到 60%</p></div><div class="_4v7t _6u4h" style=""><div style="height:0px" class="" id="u_0_f_ru"></div></div><div class="_4v82 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">35% </div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">客戶服務人員手動輸入地址變更的次數減少 35% </p></div></div><div style="height:45px" class="" id="u_0_g_aB"></div><span style="color: #EBF2E6;font-size: 12px;display:block;text-align:center; letter-spacing: 0.5px;">*各項成果均屬自行報告資料，其他情況下不一定能達至完全一樣的成果。一般而言，成果會因公司而異。</span><div style="height:65px" class="" id="u_0_h_pp"></div></div></div><div style="height:80px" class="" id="u_0_i_/5"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_6uo3 _370e _370j _8ptk"><div class="_4v8d _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_j_S6">品牌故事</h3><div style="height:10px" class="" id="u_0_k_Qo"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:1.5px;" id="u_0_l_cZ">從最後一哩到送貨上門</h2><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">Urbano Envíos 是拉丁美洲目前最大型的物流和快遞公司之一，業務範圍遍及秘魯、厄瓜多爾和薩爾瓦多。這間總部設於厄瓜多爾的公司專為 B2B 和 B2C 市場的客戶提供服務。企業客戶包括金融機構、電訊商、傳統零售商和電子商務公司。</p></div><div class="_4v7t _6u4h" style=""></div><div class="_4v89 _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/331405017_3449907658602094_549413257025116315_n.jpg?_nc_cat=104&ccb=1-7&_nc_sid=e280be&_nc_ohc=PutdmjVEBlkQ7kNvgHTWqF_&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AqQpCD8fboYiFg28CSsDICJ&oh=00_AYD2LF8RJxQ99vFKqrCA65wXxThug2sFHKVXaAC9MhNzVA&oe=675C0373" alt="" style=" margin: 0 auto; border-radius:3px 25px 25px 25px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div></div></div></div><div style="height:80px" class="" id="u_0_m_sn"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#EBF2E6;"><div style="height:75px" class="" id="u_0_n_HA"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4vcc _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#003F2E;letter-spacing:3px;" id="u_0_o_jd">品牌目標</h3><div style="height:10px" class="" id="u_0_p_HM"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#003F2E;line-height:1.2;letter-spacing:1.5px;" id="u_0_q_4x">每次配送都是快、狠、準 </h2><p style="color:#003F2E;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">Urbano Envíos 考慮到自己有一類顧客專門提供金融服務，因此希望其快遞員能夠一次就將包裹送到正確的地址，從而減少再次送貨的成本、人力和時間。此公司需要一個互動式溝通渠道，讓收件人能確認地址，同時接收有關手頭必備文件的提醒，以確保配送順利完成。 </p><div style="height:60px" class="" id="u_0_r_fZ"></div></div></div></div></div><div style="height:75px" class="" id="u_0_s_lk"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _70o9 _66vu _370k"><div class="_4v8d _6u4h" style=""><div style="height:0px" class="" id="u_0_t_kb"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_u_gC">品牌營銷策略</h3><div style="height:10px" class="" id="u_0_v_yt"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:1.5px;" id="u_0_w_6M">互動式溝通渠道</h2><div style="height:15px" class="" id="u_0_x_EK"></div><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">作為拉丁美洲領先市場的物流和快遞公司，Urbano Envíos 確保自家客戶的貨品盡可能安全高效地送到其顧客府上。厄瓜多爾的各企業向其顧客寄送文件、包裹、信用卡和其他重要物品時，通常會將這個任務交給 Urbano Envíos。全球性流行病疫情期間，很多實體辦事處和分支機構紛紛關門，配送需求因此大增。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 以前，Urbano 快遞員根據收件人向銀行提供的最新家居或公司地址送貨。如果顧客不在這個地址，快遞員就需要將包裹退回倉庫。負責處理客戶帳戶的團隊成員需要找出相關顧客，並根據正確地址手動更新內部資料庫。即使顧客在正確的時間出現在正確的地點，他們也會因沒有正確的文件而無法接收包裹。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 雖然 Urbano 會透過短訊向收件人傳送包裹待配送的通知和確認地址的要求，但單向通訊使顧客難以提供最新資訊。短訊字元數有限也帶來了挑戰，使他們難以傳送完整提醒內容，告知顧客需要備妥的正確身分證明文件和其他文件。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Urbano 在尋求一種更快速、互動性更強的溝通渠道時，發現 WhatsApp 在厄瓜多爾的顧客群中相當普及。於是，Urbano 與通訊平台 Aldeamo 合作，建立了一個由 WhatsApp Business 平台提供技術支援的溝通渠道。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 顧客選擇透過 WhatsApp 接收通知後，會收到一則訊息，邀請他們在送貨的兩天內確認或更新登記地址。如果顧客選擇更新，他們將收到一則跟進訊息，提示他們在回覆中附上新地址。 </p></div><div class="_4v7t _6u4h" style=""></div><div class="_4v89 _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/331308312_1283626665918446_8451431402887295132_n.jpg?_nc_cat=105&ccb=1-7&_nc_sid=e280be&_nc_ohc=OcgQMFQdOywQ7kNvgF5QaeS&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=AqQpCD8fboYiFg28CSsDICJ&oh=00_AYAx2QXmlNwuFAkXnNMhdJEg6f4IvM6JwenVf4c2MI8zeQ&oe=675C298F" alt="" style="margin: 0 auto;width: 300px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><div style="height:10px" class="" id="u_0_y_hY"></div><p style="" class="_8zym _8xdr _8xdj _8xdz _8yp2 _93o0 _8zg0 _9ao6">主動核實顧客地址，確保配送及時且準確</p></div><div class="_4v7t _6u4h" style=""></div></div><div style="height:15px" class="" id="u_0_z_5Z"></div><div class="_ace7"><div class="_6uo3 _370e _66vu _370k"><div class="_4v7t _6u4h" style=""></div><div class="_4v89 _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/331876931_745026906940369_3521578017513039076_n.jpg?_nc_cat=108&ccb=1-7&_nc_sid=e280be&_nc_ohc=7haMeyEM3TYQ7kNvgFu7mvP&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=AqQpCD8fboYiFg28CSsDICJ&oh=00_AYD2gd6GhrpVbcchfzPTORp4tYsiS_o5BXdzOL0uGgIegw&oe=675C09CC" alt="" style="margin: 0 auto;width: 300px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><div style="height:10px" class="" id="u_0_10_+Q"></div><p style="" class="_8zym _8xdr _8xdj _8xdz _8yp2 _93o0 _8zg0 _9ao6">送貨前訊息可通知顧客準備好接收包裹所需的文件</p></div><div class="_4v7t _6u4h" style=""></div><div class="_4v8d _6u4h" style=""><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 在 WhatsApp 上推出自己的渠道後，Urbano 發現，在回覆確認訊息的顧客中，大約有 40% 需要在配送之前更新地址。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">Urbano Envíos 行政總裁 Andrés Borrero Perelló 表示：「WhatsApp 既快捷又方便，我們的訊息讀取率達到了 60%，有更多顧客向我們提供資訊，以確保配送準確。以前，在所有未完成的配送中，有一半都是與地址不準確有關。現在，顧客透過 WhatsApp 確認地址後，第一次配送就能收件，成功率達到 100%。」 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Aldeamo 營銷經理 Ana Cadillo 表示：「Urbano Envíos 透過使用 WhatsApp 主動傳送訊息，來確保每位顧客都收到相關資訊，從而確保配送順利，同時降低存放退回包裹的成本以及追蹤地址所涉及的人力。」 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 現在，更多顧客在配送前就已準備好相應的身分證件和文件，這樣減少了快遞員的送貨次數。每名客戶的專屬 Urbano 客戶服務人員原先需要追蹤顧客，又或者在顧客記得更改地址的時候處理其來電，但現在可以節省處理這類工作的時間。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Perelló 表示：「透過 WhatsApp 協調信用卡配送幫助我們節省了 2 天的生產力。我們的客戶服務人員花在追蹤地址相關任務上的時間減少了 25%，因此有時間為客戶提供更多服務。顧客的地址變更要求量減少了 35%，也就是說客戶服務人員無需如此頻繁手動輸入地址變更。」 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 生產力的提高和客戶服務的改善使 Urbano 大受鼓舞，他們希望透過 WhatsApp 將整個配送流程自動化。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Perelló 表示：「借助 WhatsApp，我們徹底改變了配送流程，為客戶提供更省時、更具成本效益的服務。」 </p></div></div></div></div></div><div style="height:60px" class="" id="u_0_11_UQ"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#006B4E;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div style="height:75px" class="" id="u_0_12_xE"></div><div class="_6uo3 _370e _66vu _370k"><div class="_4v8b _6u4h" style=""><div style="height:0px" class="" id="u_0_13_kb"></div><img class="_6voz _7f2d img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/331745995_3398488093696583_4825887960721053676_n.jpg?_nc_cat=101&ccb=1-7&_nc_sid=e280be&_nc_ohc=MssTt5-WdjcQ7kNvgGTFvXm&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=AqQpCD8fboYiFg28CSsDICJ&oh=00_AYDszBc8D10anzKE-xjx7yuE0CBffMb-qQbcVkyA64PmMg&oe=675C05AD" alt="" style="margin: 0 auto; border-radius:25px 25px 3px 25px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div class="_4v7t _6u4h" style=""></div><div class="_4v8d _6u4h" style=""><div style="height:0px" class="" id="u_0_14_Ow"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#EBF2E6;letter-spacing:3px;" id="u_0_15_C1">成功啟示</h3><div style="height:10px" class="" id="u_0_16_NE"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#EBF2E6;line-height:1.2;letter-spacing:1.5px;" id="u_0_17_CV">提高準確性和生產力 </h2><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Urbano Envíos 透過 WhatsApp Business 平台建立了一個溝通渠道，以確保 100% 配送成功率，同時提高整體生產力，使內部團隊可以為客戶提供更好的服務。 </p><ul class="_41qb _41qc"><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">顧客透過 WhatsApp 確認地址後，包裹成功送達率達到 100%</li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">WhatsApp 促使生產力提高 2 倍</li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">WhatsApp 上的訊息讀取率達到 60%</li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">客戶服務人員手動輸入地址變更的次數減少 35%</li></ul><div style="height:45px" class="" id="u_0_18_pQ"></div><span style="color: #EBF2E6;font-size: 12px;display:block;text-align:center; letter-spacing: 0.5px;">*各項成果均屬自行報告資料，其他情況下不一定能達至完全一樣的成果。一般而言，成果會因公司而異。</span></div></div></div><div style="height:80px" class="" id="u_0_19_Bi"></div></div><div style="height:75px" class="" id="u_0_1a_6t"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><img class="_6voz _7f2d _92d5 img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/126246912_722488615362128_1794306237425700421_n.svg?_nc_cat=106&ccb=1-7&_nc_sid=e280be&_nc_ohc=-wy3XGH3bu4Q7kNvgFz2qln&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=AqQpCD8fboYiFg28CSsDICJ&oh=00_AYAgSyacxn7wTzmfJCrgiA1D57YDDaI7N16Q-es34vBQ2A&oe=675C2AE8" alt="" style="margin: auto;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><p style="color:#67788A; text-align: center;font-size:24px; line-height: 30px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 「WhatsApp 既快捷又方便，我們的訊息讀取率達到了 60%，有更多顧客向我們提供資訊，以確保配送準確。以前，在所有未完成的配送中，有一半都是與地址不準確有關。現在，顧客透過 WhatsApp 確認地址後，第一次配送就能收件，成功率達到 100%。」 </p><div class="_8zym _8xdt _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center;font-size: 36px; color:#344854; line-height: 2;">Andrés Borrero Perelló</div><div class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6" style="color:#67788A;">Urbano Envíos 行政總裁 </div></div></div><div style="height:75px" class="" id="u_0_1b_7+"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #003F2E;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div style="height:60px" class="" id="u_0_1c_9s"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_ace7" style="max-width:800px; margin: auto;"><p style="color:#EBF2E6;letter-spacing:3px;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">所用產品</p><img class="_6voz _7f2d _92d5 img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/198215876_316912526594069_3933921299257972154_n.svg?_nc_cat=104&ccb=1-7&_nc_sid=e280be&_nc_ohc=F0VEsPwcB8IQ7kNvgHrGuFW&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AqQpCD8fboYiFg28CSsDICJ&oh=00_AYAU0xdlZ_t_LOVpFXhQAE3XPEcSjP1Xl7EwP280uUGyaA&oe=675C2889" alt="" style="margin: auto; width: 100px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><div style="height:20px" class="" id="u_0_1d_wF"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#EBF2E6 ;line-height:1.2;letter-spacing:1.5px;" id="u_0_1e_TU">WhatsApp Business 平台</h3><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6"> 透過自動且快速的訊息回覆工具，輕鬆與顧客互動。</p><div style="height:20px" class="" id="u_0_1f_G/"></div><div class="_6uo3 _370e _370j _8ptk"><div class="_6u4h" style=""><a href="/products/whatsapp/" class="_928q _928n _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value=" products used | whatsapp | start building" data-ms="{"creative":"button","creative_detail":"SuccessStoryWhatsAppPlatform_Footer_\/developers_whatsapp_business_platform\/_StartBuildingCTA&device_type=desktop","create_type":"SuccessStoryWhatsAppPlatform_Footer_\/developers_whatsapp_business_platform\/_StartBuildingCTA","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#EBF2E6"><g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"><g id="Button/Large" transform="translate(105.000000, 311.000000)"><g id="Icon/Button-arrow"><g id="arrow-group-right-link"><circle id="Oval" opacity="0.5" cx="18" cy="18" r="18"></circle><g id="Group-2" opacity="0.828706287" transform="translate(11.000000, 13.000000)" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6" style="color:#EBF2E6;"> 開始建構 </div></div></div></a></div><div class="_4v7t _6u4h" style=""><div style="height:20px" class="" id="u_0_1g_UA"></div></div><div class="_6u4h" style=""><a href="/success-stories/?filters%5B0%5D=business_tools&filters%5B1%5D=cms_developers_whatsapp_business_platform" class="_928q _928n _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value=" products used | 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