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Requesting consent from European users | IMA SDK for Android | Google for Developers
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adapter</span><span class="devsite-nav-icon material-icons" data-icon="beta" data-title="Beta" aria-hidden="true"></span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-beta"><a href="/interactive-media-ads/docs/sdks/android/client-side/pps" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /interactive-media-ads/docs/sdks/android/client-side/pps" track-type="bookNav" track-name="click" track-metadata-eventdetail="/interactive-media-ads/docs/sdks/android/client-side/pps" ><span class="devsite-nav-text" tooltip>Publisher provided signals (beta)</span><span class="devsite-nav-icon material-icons" data-icon="beta" data-title="Beta" aria-hidden="true"></span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>User privacy</span> </div></li> <li class="devsite-nav-item"><a 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<div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/products" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="" > Products </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" 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position="header" project-name="IMA SDK for Android" product-id="82128" bucket="InteractiveMediaAds" context="" version="t-devsite-webserver-20241205-r01-rc00.465407732210713683" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" class="nocontent" project-feedback-url="//groups.google.com/forum/?fromgroups#!forum/ima-sdk" project-icon="https://www.gstatic.com/devrel-devsite/prod/v3239347c48d1e3c46204782fd038ba187a6753dfa7d7a0d08a574587ae2085f5/developers/images/touchicon-180-new.png" project-support-url="//groups.google.com/forum/?fromgroups#!forum/ima-sdk" > <button> Send feedback </button> </devsite-feedback> <h1 class="devsite-page-title" tabindex="-1"> Requesting consent from European users </h1> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <div class="devsite-page-title-meta"><devsite-view-release-notes></devsite-view-release-notes></div> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded > </devsite-toc> <devsite-recommendations-dropdown class="nocontent"></devsite-recommendations-dropdown> <div class="devsite-article-body clearfix "> <aside class="note"><strong>Note:</strong><span> Consent reporting requires IMA SDK for Android version 3.1.3 or higher</span></aside> <p>Under Google's <a href="//www.google.com/about/company/consentstaging.html">EU User Consent Policy</a>, you must make certain disclosures to your users in the European Economic Area (EEA) and obtain their consent for the use of cookies or other local storage where legally required, and for the collection, sharing, and use of personal data for ads personalization. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR).</p> <h2 id="user_messaging_platform_sdk" data-text="User Messaging Platform SDK" tabindex="-1">User Messaging Platform SDK</h2> <p>For information on obtaining consent using the User Messaging Platform (UMP) SDK, see our <a href="/interactive-media-ads/docs/sdks/android/client-side/privacy">User Messaging Platform SDK guide</a>. Consent obtained through the UMP SDK are automatically forwarded to the IMA SDK.</p> <h2 id="consent_revocation" data-text="Consent revocation" tabindex="-1">Consent revocation</h2> <p>GDPR requires <a href="//support.google.com/admanager/answer/10114217">consent revocation</a> to allow users to withdraw their consent choices at any time. See <a href="/interactive-media-ads/docs/sdks/android/client-side/privacy#privacy_options">Privacy options</a> to implement a way for users to withdraw their consent choices.</p> <p> </p> <h2 id="forwarding_consent_to_the_ima_sdk" data-text="Forwarding consent to the IMA SDK" tabindex="-1">Forwarding consent to the IMA SDK</h2> <aside class="note"><strong>Note:</strong><span> On version 3.16.2 or higher, the IMA SDK automatically populates the TC String in the ad tag from the UMP SDK or any other IAB TCF v2.0-compliant consent management provider.</span></aside> <p>By default, ad requests to Google serve personalized ads, with ad selection based on both the content of the web page or app and the history of the user visiting it. Google also supports serving non-personalized ads. <a href="//support.google.com/admanager/answer/9005435">Learn more about personalized and non-personalized ads</a></p> <p>To force non-personalized ads, you can append <code translate="no" dir="ltr">&npa=1</code> to your ad tag to specify that only non-personalized ad content should be returned.</p> </p> <h2 id="tagging_users_as_under_the_age_of_consent" data-text="Tagging users as under the age of consent" tabindex="-1">Tagging users as under the age of consent</h2> <p>You can mark your ad requests to receive treatment for users in the European Economic Area (EEA) under the age of consent. This feature is designed to help facilitate compliance with the <a href="//eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32016R0679">General Data Protection Regulation (GDPR)</a>. Note that you may have other legal obligations under GDPR. Please review the European Union's guidance and consult with your own legal counsel. Please remember that Google's tools are designed to facilitate compliance and do not relieve any particular publisher of its obligations under the law. <a href="//support.google.com/admanager/answer/7666366">Learn more about how GDPR affects publishers</a></p> <p>When using this feature, a TFUA (Tag For Users under the Age of Consent in Europe) parameter will be included in the ad request. This parameter disables <a href="//support.google.com/admanager/answer/9005435">personalized advertising</a>, including remarketing, for that specific ad request. It also disables requests to third-party ad vendors, such as ad measurement pixels and third-party ad servers. The parameter does not affect your use of Ad Manager key-values. Consequently, you must ensure that your use of key-values is compliant with GDPR.</p> <p>Including the TFUA parameter in an ad request takes precedence over any applicable site-level settings.</p> <p>To include this tag on all ad requests made from your implementation, append <code translate="no" dir="ltr">&tfua=1</code> to your ad tag.</p> </p> </div> <div class="devsite-steps"> <div class="steps-previous steps-direction"> <a href="/interactive-media-ads/docs/sdks/android/client-side/privacy" class="steps-link gc-analytics-event" data-category="Site-Wide Custom Events" data-action="Previous step" data-label="/interactive-media-ads/docs/sdks/android/client-side/privacy"> <div class="steps-link-direction">Previous</div> <span class="steps-link-arrow steps-link-arrow-left material-icons" aria-hidden="true"> arrow_back </span> <span class="steps-link-title-previous steps-link-title"> UMP SDK </span> </a> </div> <div class="steps-next steps-direction"> <a href="/interactive-media-ads/docs/sdks/android/client-side/us-iab-support" class="steps-link gc-analytics-event" data-category="Site-Wide Custom Events" data-action="Next step" data-label="/interactive-media-ads/docs/sdks/android/client-side/us-iab-support"> <div class="steps-link-direction">Next</div> <span class="steps-link-title-next steps-link-title"> US IAB support </span> <span class="steps-link-arrow steps-link-arrow-right material-icons" aria-hidden="true"> arrow_forward </span> </a> </div> </div> <devsite-recommendations display="in-page" hidden yield> </devsite-recommendations> <devsite-thumb-rating position="footer"> </devsite-thumb-rating> <devsite-feedback position="footer" project-name="IMA SDK for Android" product-id="82128" bucket="InteractiveMediaAds" context="" version="t-devsite-webserver-20241205-r01-rc00.465407732210713683" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="footer" class="nocontent" project-feedback-url="//groups.google.com/forum/?fromgroups#!forum/ima-sdk" project-icon="https://www.gstatic.com/devrel-devsite/prod/v3239347c48d1e3c46204782fd038ba187a6753dfa7d7a0d08a574587ae2085f5/developers/images/touchicon-180-new.png" project-support-url="//groups.google.com/forum/?fromgroups#!forum/ima-sdk" > <button> Send feedback </button> </devsite-feedback> <devsite-recommendations id="recommendations-link" yield></devsite-recommendations> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-content-footer class="nocontent"> <p>Except as otherwise noted, the content of this page is licensed under the <a href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 License</a>, and code samples are licensed under the <a href="https://www.apache.org/licenses/LICENSE-2.0">Apache 2.0 License</a>. 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