Guidelines Archive

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class="module-featured-content-slider__topics uk-position-absolute uk-hidden"> <div class="topics uk-text-capitalize">  <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/audio"> Audio </a>   <button class="uk-text-decoration-none uk-button uk-button-default module-topic"> +1 </button>  <div uk-dropdown="pos: bottom-justify;" class="module-topic-dropdown"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/creator-economy"> Creator Economy </a> </div> </div> </div> <div class="module-featured-content-slider__desc uk-position-absolute uk-width-1-1"> <a class="uk-link-reset" href="https://www.iab.com/guidelines/podcasting-in-the-creator-economy/"> <h1>Podcasting in the Creator Economy: A Long-Term Opportunity</h1> </a> </div> </div> <div class="swiper-slide uk-position-relative "> <div class="black-background-overlay uk-height-1-1 uk-width-1-1"></div> <div class="uk-background-cover uk-background-center-center uk-background-norepeat uk-height-1-1 uk-width-1-1" style="background-image: url(https://www.iab.com/wp-content/uploads/2024/08/attention-measurement-explainer-data-signal-approaches-640x480.png);"></div> <div class="module-featured-content-slider__topics uk-position-absolute uk-hidden"> <div class="topics uk-text-capitalize">  <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/measurement"> Measurement </a>  </div> </div> <div class="module-featured-content-slider__desc uk-position-absolute uk-width-1-1"> <a class="uk-link-reset" href="https://www.iab.com/guidelines/attention-measurement-toolkit/"> <h1>Attention Measurement Toolkit</h1> </a> </div> </div> </div> </div>  <div class="items-wrapper-mobile uk-hidden@m"> <div class="item-mobile uk-flex" style="margin-bottom: 10px;"> <div class="uk-width-1-3"> <img src="https://www.iab.com/wp-content/uploads/2024/09/in-store-retail-media-definitions-and-measurement-standards-2-640x480.png" /> </div> <div class="uk-width-2-3 uk-margin-left"> <a class="uk-link-reset uk-display-block module-title-small-mobile" href="https://www.iab.com/guidelines/in-store-retail-media/"> In-Store Retail Media: Definitions and Measurement Standards </a> </div> </div> <div class="item-mobile uk-flex" style="margin-bottom: 10px;"> <div class="uk-width-1-3"> <img src="https://www.iab.com/wp-content/uploads/2024/08/podcasting-in-the-creator-economy-a-long-term-opportunity-640x480.png" /> </div> <div class="uk-width-2-3 uk-margin-left"> <a class="uk-link-reset uk-display-block module-title-small-mobile" href="https://www.iab.com/guidelines/podcasting-in-the-creator-economy/"> Podcasting in the Creator Economy: A Long-Term Opportunity </a> </div> </div> <div class="item-mobile uk-flex" style="margin-bottom: 10px;"> <div class="uk-width-1-3"> <img src="https://www.iab.com/wp-content/uploads/2024/08/attention-measurement-explainer-data-signal-approaches-640x480.png" /> </div> <div class="uk-width-2-3 uk-margin-left"> <a class="uk-link-reset uk-display-block module-title-small-mobile" href="https://www.iab.com/guidelines/attention-measurement-toolkit/"> Attention Measurement Toolkit </a> </div> </div> </div> </div> </div> <div class="module-browse__search uk-background-secondary uk-margin-large uk-padding-large"> <div class="module-filterable-content"> <section class="search-page our-story search-results-main clearfix"> <div class="search-container-wrapper"> <div class="search-container"> <div class="uk-grid uk-flex"> <div class="uk-width-1-1@s uk-width-4-4@m search-container__results-content-container">  <div class="search-filter container" data-date-format="m.d.y" data-posts-limit="8" data-taxonomy="" data-taxonomy-term=""> <header> <h3 class="module-subtitle">From Standards, Guidelines & Best Practices</h3> <p class="filter-by">Filter by:</p> </header>  <div class="uk-grid">  <span class="dropdown-span-width uk-width-1-1"></span>  <div class="uk-width-1-4@m uk-width-1-2"> <div 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filter-link" > Public Policy </a> </li> <li class="topic-m-p" > <a href="https://www.iab.com/topics/public-policy-newsletter/" data-value="public-policy-newsletter" data-dropdown-value="Public Policy Newsletter" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Public Policy Newsletter </a> </li> <li class="topic-m-p" > <a href="https://www.iab.com/topics/public-policy-test/" data-value="public-policy-test" data-dropdown-value="Public Policy Test" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Public Policy Test </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/research/" data-value="research" data-dropdown-value="Research" class="uk-button uk-button-default uk-text-truncate uk-text-capitalize topic-badge-button filter-link" > Research </a> </li> <li class="topic-q-t" > <a href="https://www.iab.com/topics/retail-media/" data-value="retail-media" 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