How Disqus Has Upped its Game to Drive More Value for Publishers

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<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">How Disqus Has Upped its Game to Drive More Value for Publishers</span> </h1> <div id="hubspot-author_data" class="blog-post-meta hubspot-editable" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"> August 29, 2023 | <a class="blog-post-meta__author-link" href="https://blog.disqus.com/author/michael-gately">Michael Gately</a> <span class="blog-post-meta__divider"></span> <a class="blog-post-meta__comments" href="https://blog.disqus.com/how-disqus-has-upped-its-game-to-drive-more-value-for-publishers#disqus_thread" data-disqus-identifier="131116463289">... comments</a> </div> </div> <figure class="post-image"> <img class="post-image__image" src="https://blog.disqus.com/hubfs/Blog%20Banner%20%28New%20Era%2023%29%20%281130%20%C3%97%20565%20px%29%20%282%29.png" alt="How Disqus Has Upped its Game to Drive More Value for Publishers"> </figure> <div class="section post-body"> <div class="post-content"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p><span style="color: #000000;">The only thing constant in life is change. And we know that publishers have been experiencing a ton of it in the last few years. </span></p>  <p><span style="color: #000000;">From</span> <a href="https://blog.disqus.com/first-party-data-for-publishers" style="font-weight: bold;"><span><span style="color: #2e9fff;">third-party cookie deprecation</span></span></a> <span style="color: #000000;">(whenever that actually happens) and</span> <span style="color: #2e9fff;"><a href="https://blog.disqus.com/social-media-is-now-only-driving-a-sliver-of-referral-traffic-for-publishers" style="color: #2e9fff; font-weight: bold;">changes on major social media platforms</a></span> <span style="color: #000000;">to declining ad spend</span> <span style="color: #2e9fff;"><a href="https://blog.disqus.com/how-publishers-can-navigate-macroeconomic-uncertainty" style="color: #2e9fff; font-weight: bold;">due to economic uncertainty</a></span>, <span style="color: #000000;">publishers must pivot their strategies to keep producing quality content that makes money.   </span></p> <p><span style="color: #000000;">We’ve heard publishers’ pain points loud and clear at Disqus. So, we’ve worked hard to enhance some of our features to drive even more value for publishers than ever before. Keep reading to learn what’s new, what’s hot, and what’s in store as publishers continue navigating what we can only describe as a dynamic digital domain. </span></p> <p><span style="color: #000000;"><img src="https://blog.disqus.com/hs-fs/hubfs/2nd%20Badges%20Share%20Image%20(3).png?width=720&height=405&name=2nd%20Badges%20Share%20Image%20(3).png" width="720" height="405" loading="lazy" alt="2nd Badges Share Image (3)" style="height: auto; max-width: 100%; width: 720px;" srcset="https://blog.disqus.com/hs-fs/hubfs/2nd%20Badges%20Share%20Image%20(3).png?width=360&height=203&name=2nd%20Badges%20Share%20Image%20(3).png 360w, https://blog.disqus.com/hs-fs/hubfs/2nd%20Badges%20Share%20Image%20(3).png?width=720&height=405&name=2nd%20Badges%20Share%20Image%20(3).png 720w, https://blog.disqus.com/hs-fs/hubfs/2nd%20Badges%20Share%20Image%20(3).png?width=1080&height=608&name=2nd%20Badges%20Share%20Image%20(3).png 1080w, https://blog.disqus.com/hs-fs/hubfs/2nd%20Badges%20Share%20Image%20(3).png?width=1440&height=810&name=2nd%20Badges%20Share%20Image%20(3).png 1440w, https://blog.disqus.com/hs-fs/hubfs/2nd%20Badges%20Share%20Image%20(3).png?width=1800&height=1013&name=2nd%20Badges%20Share%20Image%20(3).png 1800w, https://blog.disqus.com/hs-fs/hubfs/2nd%20Badges%20Share%20Image%20(3).png?width=2160&height=1215&name=2nd%20Badges%20Share%20Image%20(3).png 2160w" sizes="(max-width: 720px) 100vw, 720px"></span></p> <p><span style="color: #000000;"><strong>Community Badges</strong></span></p> <p><span style="color: #000000;">Everyone wants to be loved, right? So we’ve created a new way for publishers to distinguish their more prolific contributing community members:</span> <span style="color: #2e9fff;"><a href="/introducing-badges" rel="noopener" target="_blank" style="font-weight: bold; color: #2e9fff;">badges</a></span>. <span style="color: #000000;">Publishers can apply badges—which appear next to a user’s name and are visible universally on a user’s profile—based on meeting the target number for comment upvotes, comments, and featured comments. Moderators can also add manual badges directly to a user’s account.</span></p> <p><span style="color: #1a1a1a;"><span style="color: #000000;">This feature is only available via our</span> <a href="https://disqus.com/landing/disqus-pro/" rel="noopener" target="_blank" style="font-weight: bold;"><span style="color: #2e9fff;">Pro</span></a> and <span style="color: #2e9fff;"><a href="https://disqus.com/landing/disqus-business/" rel="noopener" target="_blank" style="font-weight: bold; color: #2e9fff;">Business</a></span> <span style="color: #000000;">subscription plans. </span></span></p> <p><span style="color: #000000;"><strong>Advanced Moderation</strong></span></p> <p><span style="color: #000000;">We live in some wild times regarding toxic internet dialogue, trolling, misinformation, and disinformation. Disqus has revamped its moderation capabilities to keep this garbage from quality publishers’ sites.</span></p> <p><span style="color: #000000;">Our Advanced Moderation tooling is powered by artificial intelligence to better detect and banish spam and toxicity. It provides more specific categorization and controls to your site’s comments, allowing you to remove objectionable content with heightened precision and automation. Publishers can restrict or permit each category independently and apply multiple categories to a single comment. Within each category, comments are also graded based on severity. </span></p> <p><span style="color: #000000;">Comments will show the category and severity ratings regardless of whether an automated rule removes them. These gradings will appear in tags on the comments in the comments stream of your Moderation Panel. Additionally, publishers can apply moderation filters to view only comments matching one or more of the content categories.</span></p> <p><span style="color: #000000;">Advanced Moderation is available with our <span style="color: #2e9fff;"><a href="https://disqus.com/landing/disqus-pro/" rel="noopener" target="_blank" style="font-weight: bold; color: #2e9fff;">Pro</a></span> or <span style="color: #2e9fff;"><a href="https://disqus.com/landing/disqus-business/" rel="noopener" target="_blank" style="font-weight: bold; color: #2e9fff;">Business</a></span> plans.</span><span style="color: #000000;"></span></p> <p><span style="color: #000000;"><strong>Embed redesign </strong></span></p> <p><span style="color: #000000;">Users spoke, and we listened. We’ve incorporated your feedback to give the Disqus comment embed a cleaner, modern, and more intuitive feel that integrates natively into publishers’ websites and improves the commenter experience. Some of our enhancements include: </span></p> <ul> <li aria-level="1"><span style="color: #000000;">Bigger avatars for greater viewability, new looks for upvote/downvote and Favorite Discussion icons, and larger fonts for display names and comments</span></li> <li aria-level="1"><span style="color: #000000;">More seamless integration between our comment section and the visual style of our publishers' websites via greater incorporation of the publisher's color palette into various design elements</span></li> <li aria-level="1"><span style="color: #000000;">More visible embed sort order option for greater ease of use, repositioned social share options and Privacy Policy to decrease clutter, and Featured Comments switched to appear down beneath the postbox to make leaving a new comment the top priority</span></li> <li aria-level="1"><span style="color: #000000;">A button for the Comment Policy box that commenters can click to confirm that they've read and agreed to the terms</span></li> <li aria-level="1"><span style="color: #000000;">New formatting for Reactions and Custom Reactions</span></li> <li aria-level="1"><span style="color: #000000;">The ability to follow other users directly from the comment embed</span></li> </ul> <p><span style="color: #000000;">The old embed functionality still stands—it just looks better. But if you prefer the previous look and feel, you can toggle back and forth between the old and new designs.</span></p> <p><span style="color: #000000;"><strong>Better monetization and revenue-sharing programs</strong></span></p> <p><span style="color: #000000;">We know you work hard for the money. So we’ve made it easier to earn it through us. Disqus offers generous revenue-sharing arrangements for all ad-supported publishers.  </span></p> <p><span style="color: #000000;">Our ads program unlocks exclusive inventory inside your comments section, targeting your most engaged audiences with high-quality, contextually relevant advertising. Disqus advertising is highly configurable, allowing publishers to choose from several ad positions and types that integrate seamlessly into their sites. </span></p> <p><span style="color: #000000;">But wait, there’s more! We recognize that some publishers want to retain access to the advanced features available via our paid, ads-free plans but also want to continue earning their share of Disqus ad revenue. So, we now offer boutique ad programs—for FREE. Eligible publishers can use Disqus's most powerful tools while opening up a meaningful new revenue stream. In addition, our monetization capabilities extend to</span> <a href="https://about.disqus.com/zeta-ssp" style="font-weight: bold;"><span><span style="color: #2e9fff;">a full-service supply-side platform</span></span></a> <span style="color: #000000;">(SSP) that connects publishers with our vast brand and advertiser partnerships network to help monetize more effectively outside the Disqus embed. </span></p> <p><span style="color: #000000;"><img src="https://blog.disqus.com/hs-fs/hubfs/1-May-08-2023-11-36-52-9236-PM.png?width=1000&height=500&name=1-May-08-2023-11-36-52-9236-PM.png" width="1000" height="500" loading="lazy" alt="1-May-08-2023-11-36-52-9236-PM" style="height: auto; max-width: 100%; width: 1000px;" srcset="https://blog.disqus.com/hs-fs/hubfs/1-May-08-2023-11-36-52-9236-PM.png?width=500&height=250&name=1-May-08-2023-11-36-52-9236-PM.png 500w, https://blog.disqus.com/hs-fs/hubfs/1-May-08-2023-11-36-52-9236-PM.png?width=1000&height=500&name=1-May-08-2023-11-36-52-9236-PM.png 1000w, https://blog.disqus.com/hs-fs/hubfs/1-May-08-2023-11-36-52-9236-PM.png?width=1500&height=750&name=1-May-08-2023-11-36-52-9236-PM.png 1500w, https://blog.disqus.com/hs-fs/hubfs/1-May-08-2023-11-36-52-9236-PM.png?width=2000&height=1000&name=1-May-08-2023-11-36-52-9236-PM.png 2000w, https://blog.disqus.com/hs-fs/hubfs/1-May-08-2023-11-36-52-9236-PM.png?width=2500&height=1250&name=1-May-08-2023-11-36-52-9236-PM.png 2500w, https://blog.disqus.com/hs-fs/hubfs/1-May-08-2023-11-36-52-9236-PM.png?width=3000&height=1500&name=1-May-08-2023-11-36-52-9236-PM.png 3000w" sizes="(max-width: 1000px) 100vw, 1000px"></span></p> <p><span style="color: #000000;"><strong>New website, who Dis?</strong></span></p> <p><span style="color: #000000;">We’ll be direct here: We don’t expect publishers to trust us if we have a sub-par website. That’s why </span><a href="https://disqus.com/" style="font-weight: bold;"><span><span style="color: #2e9fff;">we’ve revamped our site</span></span></a><span style="color: #000000;">—so publishers can see that we know what we’re talking about when it comes to maintaining engaging content. Not only did we jazz up the design and navigation, but we’ve made what we offer and how publishers benefit from it much more straightforward. Our new look allows us to spotlight all of these features—and more—so that visitors can stay up-to-date on essential product developments and information.</span></p> <p><span style="color: #000000;">Website upgrades include:</span></p> <ul> <li aria-level="1"><span style="color: #000000;">More intuitive site navigation</span></li> <li aria-level="1"><span style="color: #000000;">New platform overview pages highlighting our product’s most critical features </span></li> <li aria-level="1"><span style="color: #000000;">Updated About, Pricing, and Contact pages with more information </span></li> <li aria-level="1"><span style="color: #000000;">A better layout and visible content categories on our blog </span></li> <li aria-level="1"><span style="color: #000000;">Streamlined login experiences for existing users</span></li> </ul> <p><span style="color: #000000;">The times have changed, the digital publishing landscape has changed, and our product has evolved right alongside it. If you’re looking for more content engagement and monetization, you’ve come to the right place at Disqus.</span> <a href="mailto:mgately@zetaglobal.com" style="font-weight: bold;">Let’s have a chat</a>. </p></span> <div class="divider post-bottom-line"></div> </div> <div class="post-share"> <div class="sharethis-inline-share-buttons"></div> </div> </div> <div class="post-comments"> <div class="comment-thread"> <div id="disqus_thread"></div> </div> </div> </div> <script src="//platform-api.sharethis.com/js/sharethis.js#property=5b60eb45f3815e0011ed2253&product=inline-share-buttons"></script></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="footer-container-wrapper"> <div class="footer-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div 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How Disqus Has Upped its Game to Drive More Value for Publishers