Russell Ketchum

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href="/authors/ruth-porat/" data-navigation=company-news> Ruth Porat, President & Chief Investment Officer </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/authors/kent-walker/" data-navigation=company-news> Kent Walker, SVP </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a class="uni-main-menu__subnav-sublist-link" href="/authors/james-manyika/" data-navigation=company-news> James Manyika, SVP </a> </li> <li class="uni-main-menu__subnav-sublist-item"> <a href="/authors/" class="uni-main-menu__subnav-sublist-link uni-main-menu__subnav-sublist-link--all" data-navigation="Authors"> See all </a> </li> </ul> </li> </ul> </div> </li> </ul> <ul class="uni-header__kebab-menu uni-header__kebab-menu--mobile"> <li class="uni-header__kebab-menu-item"> <li class="uni-header__kebab-menu-item"> <a href="/press//" title="Press corner">Press corner</a> </li> </li> <li class="uni-header__kebab-menu-item"> <a href="/rss/" title="RSS feed"> RSS feed </a> </li> </ul> </div> <div class="uni-header__newsletter uni-header__newsletter--mobile"> <a class="uni-header__newsletter--cta uni-header__newsletter--cta--mobile kw-button kw-button--high-emphasis" href="/newsletter-subscribe/" data-analytics-onclick='{ "event": "page interaction", "category": "newsletter", "action": "menu" , "label": "subscribe" }' aria-label="Newsletter subscribe" data-content-type="blogv2 | perspective landing page"> Subscribe</a> </div> </nav> <div class="overlay-body-menu--mobile"></div> <div class="loader-mask"> <div class="loader-mask__loader"></div> </div> <main id="jump-content" class="site-content" tabindex="-1"> <article class="uni-blog-landing"> <div class="uni-blog-landing-hero h-c-page perspective-landing__author "> <div class="h-c-grid"> <div class="uni-blog-landing-hero__title h-c-grid__col h-c-grid__col--12 h-c-grid__col-l--3"> <div class="author-heading__animation-reference"></div> <div class="author-heading" data-component="uni-author-heading" data-analytics-module='{ "module_name": "author heading", "section_header": "Russell Ketchum" }'> <img class="author-heading__image" alt="Russell Ketchum, Product Lead for Google Analytics" src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/rketchum_headshot_square_72.width-400.format-webp.webp" /> <div class="author-heading__body-group"> <div class="author-heading__author-title-social-group"> <h1 class="author-heading__name">Russell Ketchum</h1> <p class="author-heading__job-title">Product Lead for Google Analytics</p> </div> <p class="author-heading__bio">Russ Ketchum is a Director of Product Management and leads product management for Google Analytics. Russ started at Google as a Product Manager in ads in 2006 and has been part of the Google Analytics team since 2012. Here, he and his teams have led and launched some of the major innovations in the space including Google Analytics 4, the privacy-first next generation of digital measurement.</p> </div> </div> </div> <div class="h-c-grid__col h-c-grid__col--12 h-c-grid__col-l--9"> <div class="perspective-landing__breadcrumb"> <div class="breadcrumb__container" data-component="uni-breadcrumb"> <button class="breadcrumb__prev-btn hide" aria-label="Previous"> <svg aria-hidden="true" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#uni-icon-chevron-right"></use> </svg> </button> <div class="breadcrumb__focusable breadcrumb__focusable--start"></div> <nav aria-label="Breadcrumb" class="breadcrumb breadcrumb__scrollable"> <span class="breadcrumb__label">Breadcrumb</span> <ol data-analytics-module='{ "module_name": "breadcrumbs", "section_header": "Russell Ketchum" }'> <li> <a href="https://blog.google/" class="breadcrumb__button breadcrumb__button--homepage" title="The Keyword" aria-label="The Keyword" data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "The Keyword" }' > <svg aria-hidden="true" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#uni-icon-homepage"></use> </svg> </a> </li> <li> <svg aria-hidden="true" class="breadcrumb__chevron" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#uni-icon-chevron-right"></use> </svg> <a href="https://blog.google/authors/" class="breadcrumb__button" data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Featured authors" }' > Featured authors </a> </li> </ol> </nav> <div class="breadcrumb__focusable breadcrumb__focusable--end"></div> <button class="breadcrumb__next-btn hide" aria-label="Next"> <svg aria-hidden="true" role="presentation" > <use xmlns:xlink="http://www.w3.org/1999/xlink" href="/static/blogv2/images/icons.svg?version=pr20241113-1756#uni-icon-chevron-right"></use> </svg> </button> </div> </div> <section class="perspectives-author-hero" data-component="uni-perspective-featured-article-hero" data-analytics-module='{ "module_name": "perspectives author hero", "section_header": "Featured story" }'> <h2 class="perspectives-author-hero__title">Featured story</h2> <figure class="perspectives-author-hero__image-container"> <img srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02783825_Google_Analytics_GA4_Bl.width-600.format-webp.webp 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02783825_Google_Analytics_GA4_B.width-1200.format-webp.webp 1200w, https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02783825_Google_Analytics_GA4_B.width-1600.format-webp.webp 1600w" sizes="(max-width: 599px) 100vw, (max-width: 1023px) 600px, 1024px" src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02783825_Google_Analytics_GA4_B.width-1200.format-webp.webp" fetchpriority="high" alt="Image of a laptop with the Google Analytics logo and lines connecting a green money symbol and a yellow light bulb symbol." class="perspectives-author-hero__image"> </figure> <p class="eyebrow perspectives-author-hero__eyebrow perspectives-author-hero__eyebrow--link"> <a class="eyebrow__link" target="_blank" href="https://blog.google/products/marketingplatform/analytics/" aria-label="Analytics" data-analytics-onclick='{ "event": "page interaction", "category": "landing page lead", "action": "eyebrow topic link", "label": "author: Russell Ketchum", "contentType": "perspective landing page" }' data-ga4-analytics-eyebrow-click='{ "link_text": "Analytics", "link_url": "https://blog.google/products/marketingplatform/analytics/", "link_type": "internal" }' data-ga4-analytics-landing-lead='{ "event": "landing_page_lead", "link_text": "Analytics" }' > Analytics </a> </p> <a href="https://blog.google/products/marketingplatform/analytics/turn-insights-roi-google-analytics/" class="perspectives-author-hero__link" data-analytics-onclick='{ "event": "page interaction", "category": "article lead", "action": "featured article", "label": "author: Russell Ketchum", "contentType": "article: turn-insights-roi-google-analytics" }' data-ga4-analytics-lead-click='{ "event": "article_lead_click", "link_text": "Turn insights into ROI with Google Analytics", "link_type": "internal", "article_name": "Turn insights into ROI with Google Analytics", "author_name" : "Russell Ketchum", "page_name": "turn-insights-roi-google-analytics", "position": "1 of 1", "click_location": "undefined", "primary_tag": "Products - 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