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navIcon-upCa3a"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-search"><circle cx="11" cy="11" r="8"></circle><path d="m21 21-4.3-4.3"></path></svg></div></a></span><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-8 pc-paddingBottom-8 pc-alignItems-center pc-reset"><button tabindex="0" type="button" id="trigger281749" aria-expanded="false" aria-haspopup="dialog" aria-controls="dialog281750" ariaLabel="View more" class="pencraft pc-reset pencraft cta-sYbRC5 iconButton2-DvFP7w iconButtonBase-dJGHgN buttonBase-GK1x3M buttonNew-KfJF0Q size_lg-A_bUNK priority_primary-RfbeYt"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-plus"><path d="M5 12h14"></path><path 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style="width:111px;height:32px;min-width:111px;" class="pencraft pc-reset pc-borderRadius-sm placeholder-sSVwvu"></div><div style="width:82px;height:32px;min-width:82px;" class="pencraft pc-reset pc-borderRadius-sm placeholder-sSVwvu"></div></div><div style="--card-width:236px;--image-height:147.5px;" class="pencraft pc-display-flex pc-justifyContent-flex-start pc-alignItems-stretch pc-position-relative flexAuto-Bzdrdy pc-reset queue-EZRP7x"><div class="pencraft pc-display-flex pc-paddingLeft-0 pc-paddingRight-8 pc-justifyContent-center pc-alignItems-center pc-reset animate-XFJxE4 arrow-M1xp9f disabled-C1q6TH"><button tabindex="0" type="button" disabled class="pencraft pc-reset pencraft iconButton2-DvFP7w iconButtonBase-dJGHgN buttonBase-GK1x3M buttonNew-KfJF0Q size_md-gCDS3o priority_tertiary-rlke8z"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-left"><path d="m15 18-6-6 6-6"></path></svg></button></div><div class="pencraft pc-display-flex flexGrow-tjePuI pc-reset overflow-hidden-WdpwT6"><div style="width:100%;" class="pencraft pc-display-flex pc-minWidth-0 pc-reset overflow-hidden-WdpwT6 overflowX-auto-xCC8a7 scrollBar-hidden-HcAIpI scrollBox-zHkQVP"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><div style="width:var(--card-width);height:270.5px;min-width:var(--card-width);" class="pencraft pc-reset pc-borderRadius-md placeholder-sSVwvu"></div><div style="width:var(--card-width);height:270.5px;min-width:var(--card-width);" class="pencraft pc-reset pc-borderRadius-md placeholder-sSVwvu"></div><div style="width:var(--card-width);height:270.5px;min-width:var(--card-width);" class="pencraft pc-reset pc-borderRadius-md placeholder-sSVwvu"></div><div style="width:var(--card-width);height:270.5px;min-width:var(--card-width);" class="pencraft pc-reset pc-borderRadius-md placeholder-sSVwvu"></div><div style="width:var(--card-width);height:270.5px;min-width:var(--card-width);" class="pencraft pc-reset pc-borderRadius-md placeholder-sSVwvu"></div><div style="width:var(--card-width);height:270.5px;min-width:var(--card-width);" class="pencraft pc-reset pc-borderRadius-md placeholder-sSVwvu"></div></div></div></div><div class="pencraft pc-display-flex pc-paddingLeft-8 pc-paddingRight-0 pc-justifyContent-center pc-alignItems-center pc-reset animate-XFJxE4 arrow-M1xp9f"><button tabindex="0" type="button" class="pencraft pc-reset pencraft iconButton2-DvFP7w iconButtonBase-dJGHgN buttonBase-GK1x3M buttonNew-KfJF0Q size_md-gCDS3o priority_tertiary-rlke8z"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-right"><path d="m9 18 6-6-6-6"></path></svg></button></div></div><div class="pencraft pc-display-flex pc-paddingTop-16 pc-justifyContent-center pc-reset"><div style="max-width:var(--feed-page-width);" tab="[object Object]" class="pencraft pc-display-flex pc-flexDirection-column pc-minWidth-0 pc-position-relative flexGrow-tjePuI pc-reset sizing-border-box-DggLA4"><div class="pencraft pc-display-flex pc-flexDirection-column pc-justifyContent-center pc-alignItems-center pc-reset container-Zhfsnf independentVoicesItem-DH12OQ"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-justifyContent-center pc-alignItems-center pc-reset content-sYxJIX independentVoices-XSKLqQ"><div class="pencraft pc-display-flex pc-reset"><h3 translated class="pencraft pc-reset color-bg-light-YVLLIr weight-medium-fw81nC reset-IxiVJZ marketingHeading3-ZMAfap">The app for independent voices</h3></div><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft buttonBase-GK1x3M button-iUdbkg buttonNew-KfJF0Q button2-bH8fBu priority_primary-RfbeYt size_md-gCDS3o">Get started</button><button style="border-color:var(--color-light-tertiary);" tabindex="0" type="button" data-href="https://substack.com?learn_more=1" class="pencraft pc-reset color-bg-light-YVLLIr pencraft buttonBase-GK1x3M button-iUdbkg buttonNew-KfJF0Q button2-bH8fBu priority_tertiary-rlke8z size_md-gCDS3o">Learn more</button></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingBottom-20 pc-reset"></div></div></div></div><div class="pencraft pc-display-flex pc-paddingTop-16 pc-justifyContent-center pc-reset"><div style="max-width:var(--feed-page-width);" class="pencraft pc-display-flex pc-flexDirection-column pc-minWidth-0 pc-position-relative flexGrow-tjePuI pc-reset sizing-border-box-DggLA4"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-8 pc-reset permalinkHeader-bQJTnJ"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-12 pc-reset feedPermalinkUnit-JBJrHa"><div class="pencraft pc-display-flex pc-minWidth-0 pc-gap-12 pc-alignItems-center pc-reset line-height-20-t4M0El font-text-qe4AeH size-15-Psle70 weight-regular-mUq6Gb"><a tabindex="0" draggable="false" href="https://substack.com/@deepa?utm_source=substack-feed-item" class="pencraft pc-display-flex pc-alignSelf-flex-start flexAuto-Bzdrdy pc-reset animate-XFJxE4 pc-borderRadius-full showFocus-sk_vEm"><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><div style="--scale:36px;" class="pencraft pc-display-flex pc-width-36 pc-height-36 pc-justifyContent-center pc-alignItems-center pc-position-relative flexAuto-Bzdrdy pc-reset bg-secondary-UUD3_J outline-detail-vcQLyr pc-borderRadius-full overflow-hidden-WdpwT6 sizing-border-box-DggLA4 container-TAtrWj"><div style="--scale:36px;" title="Deepa Paul" class="pencraft pc-display-flex pc-width-36 pc-height-36 pc-justifyContent-center pc-alignItems-center pc-position-relative flexAuto-Bzdrdy pc-reset bg-secondary-UUD3_J outline-detail-vcQLyr pc-borderRadius-full overflow-hidden-WdpwT6 sizing-border-box-DggLA4 container-TAtrWj"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F729e7a3e-8a12-4f32-964d-bbc2995a0241_1664x1860.jpeg 36w, https://substackcdn.com/image/fetch/w_72,h_72,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F729e7a3e-8a12-4f32-964d-bbc2995a0241_1664x1860.jpeg 72w, https://substackcdn.com/image/fetch/w_108,h_108,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F729e7a3e-8a12-4f32-964d-bbc2995a0241_1664x1860.jpeg 108w" sizes="36px"/><img src="https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F729e7a3e-8a12-4f32-964d-bbc2995a0241_1664x1860.jpeg" sizes="36px" alt srcset="https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F729e7a3e-8a12-4f32-964d-bbc2995a0241_1664x1860.jpeg 36w, https://substackcdn.com/image/fetch/w_72,h_72,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F729e7a3e-8a12-4f32-964d-bbc2995a0241_1664x1860.jpeg 72w, https://substackcdn.com/image/fetch/w_108,h_108,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F729e7a3e-8a12-4f32-964d-bbc2995a0241_1664x1860.jpeg 108w" width="36" height="36" draggable="false" class="img-OACg1c pencraft pc-reset"/></picture></div></div></div></a><div class="pencraft pc-display-flex pc-flexDirection-column pc-minWidth-0 flexGrow-tjePuI pc-reset"><div class="pencraft pc-display-flex pc-minWidth-0 pc-gap-6 pc-alignItems-center flexGrow-tjePuI pc-reset"><span class="pencraft pc-reset weight-medium-fw81nC reset-IxiVJZ"><div class="profile-hover-card-target profileHoverCardTarget-PBxvGm inline-lJXy8b"><span class="pencraft pc-reset decoration-hover-underline-ClDVRM reset-IxiVJZ"><a href="/@deepa?" class="pencraft pc-reset link-LIBpto">Deepa Paul</a></span></div></span><span class="pencraft pc-reset color-secondary-ls1g8s decoration-hover-underline-ClDVRM reset-IxiVJZ"><a style="margin-left:4px;" title="Aug 14, 2021, 10:33 AM" href="/@deepa/note/c-2612373?" class="pencraft pc-reset link-LIBpto"><span class="pencraft pc-reset color-secondary-ls1g8s line-height-20-t4M0El font-text-qe4AeH size-13-hZTUKr weight-regular-mUq6Gb reset-IxiVJZ">Aug 14, 2021</span></a></span></div><div class="pencraft pc-display-flex pc-minWidth-0 pc-gap-6 pc-alignItems-center flexGrow-tjePuI pc-reset"><span class="pencraft pc-reset ellipsis-Jb8om8 color-secondary-ls1g8s line-height-20-t4M0El font-text-qe4AeH size-13-hZTUKr weight-regular-mUq6Gb reset-IxiVJZ"><div class="publicationHoverCardTarget-sPJ4jb inline-lJXy8b"><span class="pencraft pc-reset decoration-hover-underline-ClDVRM reset-IxiVJZ"><a href="https://deepa.substack.com" target="_blank" class="link-LIBpto">Letters by Deepa</a></span></div></span></div></div><div class="pencraft pc-display-flex pc-gap-12 pc-alignItems-center pc-reset"><div id="trigger281751" aria-expanded="false" aria-haspopup="dialog" aria-controls="dialog281752" ariaLabel="View more" class="pencraft pc-display-flex pc-reset moreButtonContainer-zdayXV"><button tabindex="0" type="button" class="pencraft pc-reset pencraft moreButton-EXZOW4 iconButton2-DvFP7w iconButtonBase-dJGHgN buttonBase-GK1x3M buttonNew-KfJF0Q size_sm-G3LciD priority_quaternary-kpMibu"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-ellipsis"><circle cx="12" cy="12" r="1"></circle><circle cx="19" cy="12" r="1"></circle><circle cx="5" cy="12" r="1"></circle></svg></button></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset feedCommentBody-UWho7S"><div class="pencraft pc-reset color-primary-zABazT line-height-20-t4M0El font-text-qe4AeH size-15-Psle70 weight-regular-mUq6Gb reset-IxiVJZ feedCommentBodyInner-AOzMIC"><div class="ProseMirror FeedProseMirror"><p>P.S. I write essays that are very... personal, so a lot of this might be overkill for you, depending on your topic. However, I hope you'll find something useful, or that this sparks a few ideas that might work for you.</p></div></div></div><div class="pencraft pc-display-flex pc-gap-4 pc-paddingTop-16 pc-paddingBottom-16 pc-justifyContent-space-between pc-alignItems-flex-start pc-reset border-top-detail-bzjFmN border-bottom-detail-k1F6C4"><div class="pencraft pc-display-flex pc-gap-4 pc-minWidth-0 pc-alignItems-center pc-reset"><div class="pencraft pc-reset ellipsis-Jb8om8 color-secondary-ls1g8s line-height-20-t4M0El font-text-qe4AeH size-13-hZTUKr weight-regular-mUq6Gb reset-IxiVJZ">Aug 14, 2021</div><div class="pencraft pc-reset color-secondary-ls1g8s line-height-20-t4M0El font-text-qe4AeH size-13-hZTUKr weight-regular-mUq6Gb reset-IxiVJZ">at</div><div class="pencraft pc-reset ellipsis-Jb8om8 color-secondary-ls1g8s line-height-20-t4M0El font-text-qe4AeH size-13-hZTUKr weight-regular-mUq6Gb reset-IxiVJZ">10:33 AM</div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset border-top-detail-bzjFmN"><div class="pencraft pc-display-flex pc-flexDirection-column pc-position-relative pc-reset feedItem-ONDKv3"><div class="pencraft pc-gap-12 pc-reset pencraft pc-display-flex pc-flexDirection-column pc-reset feedUnit-NTpfyQ hasAvatar-XDSVUi"><div class="pencraft pc-display-flex pc-gap-12 pc-reset"><div style="width:48px;height:48px;min-width:48px;" class="pencraft pc-reset pc-borderRadius-sm placeholder-sSVwvu circle-qbcUfs"></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-12 flexGrow-tjePuI pc-reset"><div style="width:20%;min-width:20%;" class="pencraft pc-reset pc-borderRadius-sm placeholder-sSVwvu bar-WF2dWN"></div><div style="width:60%;min-width:60%;" class="pencraft pc-reset pc-borderRadius-sm placeholder-sSVwvu bar-WF2dWN"></div><div style="width:80%;min-width:80%;" class="pencraft pc-reset pc-borderRadius-sm placeholder-sSVwvu bar-WF2dWN"></div><div style="width:40%;min-width:40%;" class="pencraft 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class="pencraft pc-reset pc-borderRadius-sm placeholder-sSVwvu bar-WF2dWN"></div><div style="width:40%;min-width:40%;" class="pencraft pc-reset pc-borderRadius-sm placeholder-sSVwvu bar-WF2dWN"></div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-position-relative pc-reset feedItem-ONDKv3"><div class="pencraft pc-gap-12 pc-reset pencraft pc-display-flex pc-flexDirection-column pc-reset feedUnit-NTpfyQ hasAvatar-XDSVUi"><div class="pencraft pc-display-flex pc-gap-12 pc-reset"><div style="width:48px;height:48px;min-width:48px;" class="pencraft pc-reset pc-borderRadius-sm placeholder-sSVwvu circle-qbcUfs"></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-12 flexGrow-tjePuI pc-reset"><div style="width:20%;min-width:20%;" class="pencraft pc-reset pc-borderRadius-sm placeholder-sSVwvu bar-WF2dWN"></div><div style="width:60%;min-width:60%;" class="pencraft pc-reset pc-borderRadius-sm placeholder-sSVwvu bar-WF2dWN"></div><div style="width:80%;min-width:80%;" class="pencraft pc-reset pc-borderRadius-sm placeholder-sSVwvu bar-WF2dWN"></div><div style="width:40%;min-width:40%;" class="pencraft pc-reset pc-borderRadius-sm placeholder-sSVwvu bar-WF2dWN"></div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-position-relative pc-reset feedItem-ONDKv3"><div class="pencraft pc-gap-12 pc-reset pencraft pc-display-flex pc-flexDirection-column pc-reset feedUnit-NTpfyQ hasAvatar-XDSVUi"><div class="pencraft pc-display-flex pc-gap-12 pc-reset"><div style="width:48px;height:48px;min-width:48px;" class="pencraft pc-reset pc-borderRadius-sm placeholder-sSVwvu circle-qbcUfs"></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-12 flexGrow-tjePuI pc-reset"><div style="width:20%;min-width:20%;" class="pencraft pc-reset pc-borderRadius-sm placeholder-sSVwvu bar-WF2dWN"></div><div style="width:60%;min-width:60%;" class="pencraft pc-reset pc-borderRadius-sm 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I write essays that are very... personal, so a lot of this might be overkill for you, depending on your topic. However, I hope you'll find something useful, or that this sparks a few ideas that might work for you.\",\"body_json\":null,\"publication_id\":1,\"post_id\":39924671,\"user_id\":24393443,\"type\":\"comment\",\"date\":\"2021-08-14T10:33:23.237Z\",\"edited_at\":null,\"ancestor_path\":\"2597298.2612365\",\"reply_minimum_role\":null,\"name\":\"Deepa Paul\",\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/729e7a3e-8a12-4f32-964d-bbc2995a0241_1664x1860.jpeg\",\"bio\":\"Filipina-Indian in Amsterdam (she/her). Author of ASK ME HOW IT WORKS: LOVE IN AN OPEN MARRIAGE, coming from Viking UK in May 2025. Also mother, wife, girlfriend, lover, cat hostage and recovering people pleaser.\",\"handle\":\"deepa\",\"reaction_count\":6,\"reactions\":{\"\u2764\":6},\"restacks\":0,\"restacked\":false,\"children_count\":2,\"attachments\":[],\"user_bestseller_tier\":null,\"user_primary_publication\":{\"id\":259063,\"subdomain\":\"deepa\",\"custom_domain_optional\":false,\"name\":\"Letters by Deepa\",\"logo_url\":\"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/7b6d827e-484d-4ef2-bb22-dd143bb2f233_256x256.png\",\"author_id\":24393443,\"user_id\":24393443,\"handles_enabled\":false,\"explicit\":false,\"is_personal_mode\":false}},\"parentComments\":[{\"id\":2597298,\"body\":\"So many great tips, and I really like the transparency with the conversion rates. \\n\\nOne thing I've been trying to overcome is mental blocks around self-promotion on specific social media platforms. Namely Facebook and Instagram. I post a TON on LinkedIn as that's where a lot of my ideal audience is. However, with FB and IG there is this odd, self-protective aura floating around because I know all of my friends and family will see what I'm sharing. I'd like to say it's not the fear of what they'll think of me, but there is definitely something there. \\n\\nI just have this affinity towards social, especially Instagram. So the advice I've been following and will share here is to not focus on too many social channels for the sake of being everywhere. Pick the one....maybe two you rock at and feel good with, and stay consistent with them.\\n\\nLastly, another block I've been feeling is know what's going to differentiate my free and paid posts. I've got a few key elements down around my value proposition, but when reflecting out loud, it just doesn't seem compelling enough. \\n\\nI'm excited to continue on this journey!\",\"body_json\":null,\"publication_id\":1,\"post_id\":39924671,\"user_id\":3030411,\"type\":\"comment\",\"date\":\"2021-08-12T15:42:59.579Z\",\"edited_at\":null,\"ancestor_path\":\"\",\"reply_minimum_role\":null,\"name\":\"Paul Keefe\",\"photo_url\":\"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/a6cb624f-5b3c-48de-b095-24baa38e1d95_1200x1200.png\",\"handle\":\"paulkeefe\",\"reaction_count\":27,\"reactions\":{\"\u2764\":27},\"restacks\":0,\"restacked\":false,\"children_count\":4,\"attachments\":[],\"user_bestseller_tier\":null,\"tracking_parameters\":{\"item_primary_entity_key\":\"c-2597298\",\"item_entity_key\":\"c-2597298\",\"item_type\":\"comment\",\"item_comment_id\":2597298,\"item_content_user_id\":3030411,\"item_context_type\":\"comment\",\"item_context_type_bucket\":\"\",\"item_context_timestamp\":\"2021-08-12T15:42:59.579Z\",\"item_context_user_id\":3030411,\"item_context_user_ids\":[],\"item_can_reply\":true,\"item_last_impression_at\":null,\"impression_id\":\"4fd6b2e8-c73a-47d9-880d-bf9f1b2fdee1\",\"followed_user_count\":null,\"subscribed_publication_count\":null,\"is_following\":false,\"is_explicitly_subscribed\":false}},{\"id\":2612365,\"body\":\"Hey Paul, I totally feel you. I recently had a very provocative personal essay published in a magazine I love and admire. I was very hesitant to share it with my audience on Instagram (12,8K) because I was afraid that there would be a huge disconnect between my public persona and the content of the essay. After having lived away from home for 14 years, I was also afraid of what friends and family members from back home (the Philippines, a highly religious and conservative culture) would say. You can't imagine the conversations I was making up in my head, the messages of \\\"concern\\\" I would receive, the gossip I imagined that would take place behind my back. \\nWhat helped me most was to think of the most supportive of my friends, the ones I knew would understand and cheer me on, and reaffirmed to myself that I was writing for them. I also wrote letters to the people I imagined would be the most judgmental, asking for their support and understanding in this new phase of growth, and reaffirming my commitment to being in their lives no matter how they saw me. I never sent these letters, but man did it feel good to write them, and to know I have them in my draft folder just in case I get those judgmental replies... which I never did. And I also walked myself through the worst case scenarios by asking: \\\"If they did know, what was the worst that can happen?\\\" I realized then that my growth was worth whatever those scenarios (gossip? People I don't really know that well anymore fading from my lives?) presented. \\nIn the end, I did share the essay. And the funniest thing was the UTTER AND COMPLETE SILENCE from my Instagram audience. I was so stunned, I even shared it multiple times to be sure they really saw it! I received exactly one message from a college friend, saying she was surprised to find out about me, but that she understood. \\nAt the end of the day, this taught me that a lot of this is all in our heads. That people read, scroll and move on. 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