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<!Doctype html> <html lang='en'> <head> <title>Kindness-Promoting Beverage Campaigns : Derrick White</title> <link rel='canonical' href='https://www.trendhunter.com/trends/derrick-white' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Kindness-Promoting Beverage Campaigns Derrick White'/> <meta name='description' content='Derrick White - Culture Pop Soda has initiated a new campaign featuring Boston Celtics point guard Derrick White. 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The marketing video is set in a local grocery store and highlights the athlete as a "Good Guy" and "Sneaky Good." Notable Boston personalities, including fellow Celtics player Payton Pritchard and several content creators, make appearances in the video. By performing various good deeds, Derrick White reinforces Culture Pop Soda's image as "Refreshing, Gutsy, and Sneaky Good," as well. The campaign extends across New England, with promotions in grocery stores where shoppers can win signed Derrick White jerseys by scanning QR codes. It also includes billboards, digital boards at Science Park Station, and digital ad placements throughout May. Consumers might be interested in Culture Pop Soda for its health benefits, including aiding digestive health with billions of live probiotics. 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class='material-icons'>arrow_back</i></button> </div> <div class='tha__tgArticles'><div class='tha__tgArticlesInner'><a class='tha__tgLink tha__tgLink--campaign' data-is='468' data-pc='1' data-rrcampaignid='51' data-id='1' href="javascript:THFormUserLoad();"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='FREE 2025 Trend Report' src='https://cdn.trendhunterstatic.com/trendreport/2025-Trend-Report-Ad_TitleOnly.png' /> </div><div class='tha__tgTitle'>FREE 2025 Trend Report</div> </a><a class='tha__tgLink ' data-is='468' data-pc='7' data-id='513081' href="/trends/stylish-sweatsuit"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Soda-Branded Sweatsuit Merch Lines' src='https://cdn.trendhunterstatic.com/phpthumbnails/513/513081/513081_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Soda-Branded Sweatsuit Merch Lines</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='532225' href="/trends/obey-your-thirst"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Craveable Soda Packaging' src='https://cdn.trendhunterstatic.com/phpthumbnails/532/532225/532225_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Craveable Soda Packaging</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='521753' href="/trends/poppi-sodas"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Juice Brand Prebiotic Sodas' src='https://cdn.trendhunterstatic.com/phpthumbnails/521/521753/521753_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Juice Brand Prebiotic Sodas</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='529463' href="/trends/poppiwild-berry"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Pre-Biotic Berry Sodas' src='https://cdn.trendhunterstatic.com/phpthumbnails/529/529463/529463_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Pre-Biotic Berry Sodas</div> </a></div></div> <div class='tha__tgSec tha__tgSec--right' data-btn='tgforward'> <div class='tha__tgSecLbl'> Next<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_forward</i></button> </div> </div> <article class='tha__articleCont'> <div class='tha__articleInner'> <div class='tha__gallery gal'> <div class='gal__main'> <img alt='Kindness-Promoting Beverage Campaigns' class='gal__mainImage' data-btn='gallerynext' width=700 height=349 data-src='https://cdn.trendhunterstatic.com/thumbs/535/derrick-white.jpeg?auto=webp' loading='eager' fetchpriority='high' srcset='https://cdn.trendhunterstatic.com/phpthumbnails/535/535782/535782_1_230.jpeg?auto=webp 230w, https://cdn.trendhunterstatic.com/phpthumbnails/535/535782/535782_1_300.jpeg?auto=webp 300w, https://cdn.trendhunterstatic.com/phpthumbnails/535/535782/535782_1_468.jpeg?auto=webp 468w, https://cdn.trendhunterstatic.com/phpthumbnails/535/535782/535782_1_600.jpeg?auto=webp 600w, https://cdn.trendhunterstatic.com/thumbs/535/derrick-white.jpeg?auto=webp 800w' sizes='(max-width:230px) 230px, (max-width:300px) 300px, (max-width:468px) 468px, (max-width:600px) 600px,(min-width:601px) 800px' src='https://cdn.trendhunterstatic.com/thumbs/535/derrick-white.jpeg?auto=webp' /> <button aria-label='Next Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryNext' data-btn='gallerynext'></button> <button aria-label='Previous Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryPrev' data-btn='galleryprev'></button> <div class='gal__buffer'></div> </div> <div class='gal__thumbs'> <div class='gal__thumb' data-btn='galthumb' data-id='513081' data-pn='1'> <img loading='lazy' alt='Soda-Branded Sweatsuit Merch Lines Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/513/513081/513081_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='513081' data-pn='2'> <img loading='lazy' alt='Soda-Branded Sweatsuit Merch Lines Image 2' src='https://cdn.trendhunterstatic.com/phpthumbnails/513/513081/513081_2_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='513081' data-pn='3'> <img loading='lazy' alt='Soda-Branded Sweatsuit Merch Lines Image 3' src='https://cdn.trendhunterstatic.com/phpthumbnails/513/513081/513081_3_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='513081' data-pn='4'> <img loading='lazy' alt='Soda-Branded Sweatsuit Merch Lines Image 4' src='https://cdn.trendhunterstatic.com/phpthumbnails/513/513081/513081_4_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='513081' data-pn='5'> <img loading='lazy' alt='Soda-Branded Sweatsuit Merch Lines Image 5' src='https://cdn.trendhunterstatic.com/phpthumbnails/513/513081/513081_5_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='513081' data-pn='6'> <img loading='lazy' alt='Soda-Branded Sweatsuit Merch Lines Image 6' src='https://cdn.trendhunterstatic.com/phpthumbnails/513/513081/513081_6_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='513081' data-pn='7'> <img loading='lazy' alt='Soda-Branded Sweatsuit Merch Lines Image 7' src='https://cdn.trendhunterstatic.com/phpthumbnails/513/513081/513081_7_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div> <button type='button' class='tha__btn gal__similar' data-btn='gallerynext'> <div class='gal__similarNum'>16</div> <div class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvZGVycmljay13aGl0ZSIsImFkIjoiY2xlYW50aGVza3ktYjMtMyJ9' class='tha__bb cts__banner' data-bn='cleanthesky-b3-3' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-3.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>Culture Pop Soda Partners with Point Guard Derrick White</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/knedelch'>Kalin Ned</a> — June 4, 2024 — <a class='tha__bcLink tha__bcLink--category' href='/marketing'>Marketing</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='https://www.bevnet.com/pr/2024/05/07/hes-sneaky-good-culture-pop-soda-partners-with-derrick-white-on-feel-good-brand-campaign' class='tha__referenceLink' rel='nofollow noreferrer'>bevnet</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fderrick-white","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Kindness-Promoting+Beverage+Campaigns+-+Culture+Pop+Soda+Partners+with+Point+Guard+Derrick+White&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fderrick-white","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fderrick-white&title=Kindness-Promoting+Beverage+Campaigns+-+Culture+Pop+Soda+Partners+with+Point+Guard+Derrick+White","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fderrick-white&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F535%2Fderrick-white.jpeg%3Fauto%3Dwebp&description=Kindness-Promoting+Beverage+Campaigns+-+Culture+Pop+Soda+Partners+with+Point+Guard+Derrick+White","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>Culture Pop Soda has initiated a new campaign featuring Boston Celtics point guard Derrick White. The marketing video is set in a local grocery store and highlights the athlete as a "Good Guy" and "Sneaky Good." Notable Boston personalities, including fellow Celtics player Payton Pritchard and several content creators, make appearances in the video. By performing various good deeds, Derrick White reinforces Culture Pop Soda's image as "Refreshing, Gutsy, and Sneaky Good," as well. <br /> <br /> The campaign extends across New England, with promotions in grocery stores where shoppers can win signed Derrick White jerseys by scanning QR codes. It also includes billboards, digital boards at Science Park Station, and digital ad placements throughout May.<br /> <br /> Consumers might be interested in Culture Pop Soda for its health benefits, including aiding digestive health with billions of live probiotics. Additionally, the brand's commitment to using natural ingredients without artificial sweeteners appeals to those seeking healthier beverage options.<br /> <br /> Image Credit: Culture Pop Soda</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Athlete-driven Marketing - </b>Brands are leveraging the influence of popular athletes to create more authentic and relatable marketing campaigns.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Probiotic Beverage Growth - </b>Drink options that include probiotics are gaining traction as consumers become more health-conscious and aware of digestive health benefits.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. QR Code Engagement - </b>Interactive promotions using QR codes are enhancing consumer engagement by offering exclusive rewards and experiences.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage Industry - </b>Health-focused beverages that combine functional ingredients with natural flavors are experiencing increased consumer interest.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Advertising - </b>There is a rising trend in utilizing digital boards and online ads to reach targeted demographics more efficiently.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Sports Marketing - </b>Collaborations with athletes and sports personalities are proving to be effective in creating a strong brand identity and loyalty.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.2</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:76%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:24%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:67%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:33%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart 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width=300 height=600 /></a> </div> </div> </aside> </div> <div class='tha__bottom'> <div class='tha__relPage' data-page='0'><a data-is='230c' data-id='519718' data-pc='1' href='/trends/phreshly' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Culturally Inspired Canned Cocktails' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/519/519718/519718_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Culturally Inspired Canned Cocktails</div> <div class='thar__title2'>Phreshly Targets Consumers Who are Tired of Hard Seltzers</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:59%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:41%'></div> </div> </a><a data-is='230c' data-id='519052' data-pc='1' href='/trends/mighty-pop' class='tha__relArticle thar thar--five '> <div 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class='thar__title1'>Better-for-You Ginger Sodas</div> <div class='thar__title2'>Pointless Makes Soft Drinks for Adults with Real Ginger</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:43%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:57%'></div> </div> </a><a data-is='230c' data-id='519539' data-pc='1' href='/trends/culture-pop-soda-1' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Cherry-Flavored Soda Iterations' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/519/519539/519539_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Cherry-Flavored Soda Iterations</div> <div class='thar__title2'>Culture Pop Soda Debuts the Delicious Black Cherry Flavor</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:22%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:78%'></div> </div> </a><a data-is='230c' data-id='527176' data-pc='1' href='/trends/nba-allstar-campaign' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Basketball-Centric Beverage Campaigns' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/527/527176/527176_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Basketball-Centric Beverage Campaigns</div> <div class='thar__title2'>STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:41%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:59%'></div> </div> </a><a data-rel='["534564","535618","535636","535637","535638","535641","535645","535646","535650","535667"]' data-is='230c' data-id='538500' data-pc='10' href='/slideshow/july-2024-branding' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 100 Branding Trends in July' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/538/538500/538500_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 100 Branding Trends in July</div> <div class='thar__title2'>From AI-Generated Ketchup Ads to QSR Plunge Buckets</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:90%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:10%'></div> </div> </a><a data-rel='["534438","535093","535131","535133","535144","535146","535287","535297","535301","535379"]' data-is='230c' data-id='538109' data-pc='10' href='/slideshow/july-2024-sports' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 65 Sports Trends in July' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/538/538109/538109_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 65 Sports Trends in July</div> <div class='thar__title2'>From Public Pickleball Clubs to Immersive Rowing Apps</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:88%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:12%'></div> </div> </a><a data-rel='["529384","530064","530122","530155","530160","530203","530250","530252","530276","530346"]' data-is='230c' data-id='532656' data-pc='10' href='/slideshow/may-2024-branding' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 100 Branding Trends in May' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/532/532656/532656_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 100 Branding Trends in May</div> <div class='thar__title2'>From Designer-Led Nostalgic Capsules to Signature Biscuit Playlists</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:86%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:14%'></div> </div> </a><a data-rel='["527870","528546","528792","530266","530283","530342","530346","530349","530350","530353"]' data-is='230c' data-id='533187' data-pc='10' href='/slideshow/may-2024-marketing' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 100 Marketing Trends in May' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/533/533187/533187_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 100 Marketing Trends in May</div> <div class='thar__title2'>From Compostable Coffee Pod Packaging to Pimple Patch Challenges</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:88%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:12%'></div> </div> </a><a data-rel='["526955","527104","527105","527108","527110","527171","527176","527184","527372","527378"]' data-is='230c' data-id='529784' data-pc='10' href='/slideshow/april-2024-branding' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 90 Branding Trends in April' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/529/529784/529784_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 90 Branding Trends in April</div> <div class='thar__title2'>From Modern Private Event Venues to Repurposed Pasta Boxes</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:86%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:14%'></div> </div> </a></div> </div> <button class='tha__btn tha__btn--more' data-btn='more' type='button'>VIEW MORE RELATED</button> <div class='tha__moreLoader'><div class='tha__moreLoaderInner tha__loadCircle'></div></div> </div> <script id='tha__relData' type='application/json'>{"535782":{"cn":"Marketing","cu":"marketing","t1":"Kindness-Promoting Beverage Campaigns","pc":"1","ab":"<h2 class='tha__title2'>Culture Pop Soda Partners with Point Guard Derrick White<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 June 4, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.bevnet.com\/pr\/2024\/05\/07\/hes-sneaky-good-culture-pop-soda-partners-with-derrick-white-on-feel-good-brand-campaign' class='tha__referenceLink' rel='nofollow noreferrer'>bevnet<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fderrick-white\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Kindness-Promoting+Beverage+Campaigns+-+Culture+Pop+Soda+Partners+with+Point+Guard+Derrick+White&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fderrick-white\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fderrick-white&title=Kindness-Promoting+Beverage+Campaigns+-+Culture+Pop+Soda+Partners+with+Point+Guard+Derrick+White\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fderrick-white&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F535%2Fderrick-white.jpeg%3Fauto%3Dwebp&description=Kindness-Promoting+Beverage+Campaigns+-+Culture+Pop+Soda+Partners+with+Point+Guard+Derrick+White\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Culture Pop Soda has initiated a new campaign featuring Boston Celtics point guard Derrick White. The marketing video is set in a local grocery store and highlights the athlete as a \"Good Guy\" and \"Sneaky Good.\" Notable Boston personalities, including fellow Celtics player Payton Pritchard and several content creators, make appearances in the video. By performing various good deeds, Derrick White reinforces Culture Pop Soda's image as \"Refreshing, Gutsy, and Sneaky Good,\" as well. <br \/>\n<br \/>\nThe campaign extends across New England, with promotions in grocery stores where shoppers can win signed Derrick White jerseys by scanning QR codes. It also includes billboards, digital boards at Science Park Station, and digital ad placements throughout May.<br \/>\n<br \/>\nConsumers might be interested in Culture Pop Soda for its health benefits, including aiding digestive health with billions of live probiotics. Additionally, the brand's commitment to using natural ingredients without artificial sweeteners appeals to those seeking healthier beverage options.<br \/>\n<br \/>\nImage Credit: Culture Pop Soda<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Athlete-driven Marketing - <\/b>Brands are leveraging the influence of popular athletes to create more authentic and relatable marketing campaigns.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Probiotic Beverage Growth - <\/b>Drink options that include probiotics are gaining traction as consumers become more health-conscious and aware of digestive health benefits.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. QR Code Engagement - <\/b>Interactive promotions using QR codes are enhancing consumer engagement by offering exclusive rewards and experiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage Industry - <\/b>Health-focused beverages that combine functional ingredients with natural flavors are experiencing increased consumer interest.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Advertising - <\/b>There is a rising trend in utilizing digital boards and online ads to reach targeted demographics more efficiently.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Sports Marketing - <\/b>Collaborations with athletes and sports personalities are proving to be effective in creating a strong brand identity and loyalty.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.2<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:76%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:24%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:67%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:33%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:72%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:28%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='535782'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:72%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:28%;'><\/div><\/div>","u":"\/trends\/derrick-white","t":"Kindness-Promoting Beverage Campaigns : Derrick White"},"513081":{"cn":"Marketing","cu":"marketing","t1":"Soda-Branded Sweatsuit Merch Lines","pc":"7","ab":"<h2 class='tha__title2'>poppi Launched a Stunningly Playful & Stylish Sweatsuit Line<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 August 17, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/www.drinkpoppimerch.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>drinkpoppimerch<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstylish-sweatsuit\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Soda-Branded+Sweatsuit+Merch+Lines+-+poppi+Launched+a+Stunningly+Playful+%26+Stylish+Sweatsuit+Line&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstylish-sweatsuit\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstylish-sweatsuit&title=Soda-Branded+Sweatsuit+Merch+Lines+-+poppi+Launched+a+Stunningly+Playful+%26+Stylish+Sweatsuit+Line\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstylish-sweatsuit&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F535%2Fderrick-white.jpeg%3Fauto%3Dwebp&description=Soda-Branded+Sweatsuit+Merch+Lines+-+poppi+Launched+a+Stunningly+Playful+%26+Stylish+Sweatsuit+Line\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>poppi, a brand that is well-known for its better-for-you prebiotic sodas, has launched a stylish sweatsuit collection that captures attention by way of its vibrant color palette and whimsical design. The inaugural merch release coincides with poppi's nationwide 'Soda's Back' summer campaign. <br \/>\n<br \/>\nThe stylish sweatsuit, including the Shut Up Crewneck and the Juicy AF Sweatshorts, is definitely a highlight of poppi's venture into the world of streetwear. The merch drop also includes the playful Pop Sip Yum Socks and an eye-catching Swirly Tote. <br \/>\n<br \/>\npoppi's merch not only embodies the brand's vibrant and health-conscious ethos but also speaks to its sense of community and the connection it has cultivated among consumers. Thus, the availability of this new merch collection is undoubtedly a testament to poppi's dedication to engaging with its audience.<br \/>\n<br \/>\nImage Credit: poppi<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Playful Sweatsuit Merch - <\/b>The launch of poppi's vibrant and whimsical sweatsuit collection presents an opportunity for brands to tap into the trend of playful streetwear.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Branded Merchandise Collections - <\/b>The introduction of poppi's merch line showcases the potential for brands to create stylish merchandise collections that align with their brand ethos.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Health-conscious Streetwear - <\/b>poppi's sweatsuit collection offers a chance for the health-conscious market to express their lifestyle through fashionable apparel.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage Industry - <\/b>Opportunities exist for beverage brands to expand into the fashion industry through the creation of branded merchandise.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Apparel Industry - <\/b>The launch of poppi's sweatsuit line signals a growing market for streetwear-inspired apparel that incorporates brand messaging.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Health and Wellness Industry - <\/b>The intersection of fashion and health-consciousness presents an opportunity for brands to cater to the growing demand for lifestyle-driven apparel.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:64%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:36%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:91%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:9%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:44%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:56%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='513081'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:66%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:34%;'><\/div><\/div>","u":"\/trends\/stylish-sweatsuit","t":"Soda-Branded Sweatsuit Merch Lines : Stylish Sweatsuit"},"532225":{"cn":"Marketing","cu":"marketing","t1":"Craveable Soda Packaging","pc":"1","ab":"<h2 class='tha__title2'>Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 April 24, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/bleedingcool.com\/pop-culture\/sprite-is-bringing-back-the-iconic-obey-your-thirst-campaign\/' class='tha__referenceLink' rel='nofollow noreferrer'>bleedingcool<\/a> & <a target='_blank' href='https:\/\/www.packagingnews.co.uk\/design\/new-packs\/sprite-obey-your-thirst-22-04-2024' class='tha__referenceLink' rel='nofollow noreferrer'>packagingnews<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fobey-your-thirst\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Craveable+Soda+Packaging+-+Sprite+is+Reviving+Its+Obey+Your+Thirst+Campaign+for+a+New+Generation&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fobey-your-thirst\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fobey-your-thirst&title=Craveable+Soda+Packaging+-+Sprite+is+Reviving+Its+Obey+Your+Thirst+Campaign+for+a+New+Generation\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fobey-your-thirst&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F535%2Fderrick-white.jpeg%3Fauto%3Dwebp&description=Craveable+Soda+Packaging+-+Sprite+is+Reviving+Its+Obey+Your+Thirst+Campaign+for+a+New+Generation\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Coca-Cola Company is reviving Sprite's Obey Your Thirst from the 90s and the relaunched campaign for a new generation includes new ads timed for the NBA Playoffs and limited-edition packaging. In all, there are four Obey Your Thirst designs to discover, each of which points consumers to an on-pack experience. By scanning the QR code, drinkers will be directed to a digital hub called Obey Days, complete with fashion, arts, music, sports and entertainment.<br \/>\n<br \/>\nBrian Rogers, senior director of brand marketing for Sprite North America, says \u201cWith the revival of Obey Your Thirst, we\u2019re excited to introduce this timeless message to Gen Z and inspire them to embrace their uniqueness and confidently chart their own path.\u201d<br \/>\n<br \/>\nThe new creative pays tribute to Grant Hill's 1994 campaign by featuring Hill and referencing the anti-advertising approach that made Sprite a counter-culture icon.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Revived Brand Campaigns - <\/b>Sprite is reviving its iconic Obey Your Thirst campaign from the 90s to connect with a new generation of consumers through limited-edition packaging and digital experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. QR Code Engagement - <\/b>Drinkers can scan QR codes on Sprite's packaging to access a digital hub called Obey Days, offering a blend of fashion, arts, music, sports, and entertainment experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Brand Tributes and Nostalgia - <\/b>The new creative direction of Sprite's campaign pays homage to Grant Hill's 1994 promotion, celebrating the brand's history and countercultural roots.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage - <\/b>The beverage industry can leverage revived brand campaigns like Sprite's Obey Your Thirst to captivate new audiences and strengthen brand loyalty.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Packaging - <\/b>Innovative packaging solutions incorporating QR codes for interactive experiences, as seen in Sprite's campaign, can enhance consumer engagement and brand storytelling.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing and Advertising - <\/b>Marketers and advertisers have an opportunity to explore nostalgic brand tributes for iconic campaigns, tapping into consumer emotions and connecting with diverse audience segments.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:85%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:15%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:83%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:17%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:67%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:33%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='532225'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:78%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:22%;'><\/div><\/div>","u":"\/trends\/obey-your-thirst","t":"Craveable Soda Packaging : obey your thirst"},"521753":{"cn":"Lifestyle","cu":"lifestyle","t1":"Juice Brand Prebiotic Sodas","pc":"1","ab":"<h2 class='tha__title2'>poppi Sodas from Juice Press Come in Eleven Flavors<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 December 20, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/www.drinkpoppi.com' class='tha__referenceLink' rel='nofollow noreferrer'>drinkpoppi<\/a> & <a target='_blank' href='https:\/\/www.bevnet.com\/news\/2023\/juice-press-announces-better-for-you-prebiotic-soda-poppi-as-its-exclusive-soda-brand' class='tha__referenceLink' rel='nofollow noreferrer'>bevnet<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpoppi-sodas\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Juice+Brand+Prebiotic+Sodas+-+poppi+Sodas+from+Juice+Press+Come+in+Eleven+Flavors&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpoppi-sodas\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpoppi-sodas&title=Juice+Brand+Prebiotic+Sodas+-+poppi+Sodas+from+Juice+Press+Come+in+Eleven+Flavors\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpoppi-sodas&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F535%2Fderrick-white.jpeg%3Fauto%3Dwebp&description=Juice+Brand+Prebiotic+Sodas+-+poppi+Sodas+from+Juice+Press+Come+in+Eleven+Flavors\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>poppi sodas are a series of refreshments from Juice Press perfect for satisfying cravings for effervescent drinks, but in a decidedly health-conscious way. The soda is formulated with prebiotic fiber to give it a gut heath-focused recipe that has 25-calories per serving with five-grams of sugar or less. Available at the brand's 80 locations nationwide, the sodas come in 11 flavors including Watermelon, Cherry Limeade, Grape, Root Beer, Classic Cola, Doc Pop, Ginger Lime, Raspberry Rose, Orange and Strawberry Lemon in addition to the seasonal Cranberry Fizz.<br \/>\n<br \/>\nCEO Michael Karsch commented on the poppi sodas saying, \"At Juice Press, we believe in offering our community the very best in wellness, and poppi\u2019s innovative and delicious beverages perfectly align with our mission. poppi proves healthy can be delicious!\"<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Prebiotic Sodas - <\/b>poppi sodas offer a gut health-focused recipe with prebiotic fiber, catering to health-conscious consumers looking for refreshing alternatives to traditional sodas.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Low-sugar Drinks - <\/b>With only five grams of sugar or less per serving, poppi sodas tap into the growing demand for low-sugar beverages among health-conscious individuals.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Seasonal Flavors - <\/b>poppi sodas offer a variety of flavors including Cranberry Fizz, appealing to consumers who enjoy trying limited-time seasonal options.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage Industry - <\/b>The introduction of poppi sodas presents an opportunity for the beverage industry to cater to the rising demand for healthier and more innovative drink options.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Wellness Industry - <\/b>poppi sodas align with the mission of the wellness industry, providing a refreshing and flavorful option that promotes gut health and overall well-being.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Health Food Retail - <\/b>Health food retailers have the chance to stock poppi sodas and offer their customers a range of low-sugar, prebiotic drinks as part of their wellness-focused product offerings.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:66%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:34%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:68%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:32%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:54%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:46%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='521753'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:63%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:37%;'><\/div><\/div>","u":"\/trends\/poppi-sodas","t":"Juice Brand Prebiotic Sodas : poppi sodas"},"529463":{"cn":"Lifestyle","cu":"lifestyle","t1":"Pre-Biotic Berry Sodas","pc":"1","ab":"<h2 class='tha__title2'>poppi Recently Debuted the New Wild Berry Flavor<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Grace.Mahas'>Grace Mahas<\/a> \u2014 March 22, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.amazon.com\/stores\/poppi\/page\/AA8B8EAF-F0EC-400C-A97F-00C02D43B5F3?ref_=ast_bln&store_ref=bl_ast_dp_brandLogo_sto&tag=trenhunt0f-20' class='tha__referenceLink' rel='nofollow noreferrer'>amazon<\/a> & <a target='_blank' href='https:\/\/drinkpoppi.com\/products\/wild-berry' class='tha__referenceLink' rel='nofollow noreferrer'>drinkpoppi<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpoppiwild-berry\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Pre-Biotic+Berry+Sodas+-+poppi+Recently+Debuted+the+New+Wild+Berry+Flavor&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpoppiwild-berry\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpoppiwild-berry&title=Pre-Biotic+Berry+Sodas+-+poppi+Recently+Debuted+the+New+Wild+Berry+Flavor\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpoppiwild-berry&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F535%2Fderrick-white.jpeg%3Fauto%3Dwebp&description=Pre-Biotic+Berry+Sodas+-+poppi+Recently+Debuted+the+New+Wild+Berry+Flavor\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Austin-based poppi, the prebiotic soda brand taking the beverage world by storm, is on a mission to redefine soda as a force for good. Founded by Stephen and Allison Ellsworth, poppi offers a delicious and refreshing alternative to traditional sugary sodas. The unique formula combines real fruit juice with prebiotics to create a gut-friendly beverage with 5 grams of sugar or less and 25 calories or less per can.<br \/>\n<br \/>\nWhat began as a home-brewed experiment quickly gained traction, becoming a farmers' market favorite and eventually landing an investment on Shark Tank. Today, poppi is available at major retailers nationwide. The brand's latest launch, Wild Berry, is a juicy blend of mixed berries that packs flavor without compromising on health. This new offering arrives in the brand's first-ever 16oz can, perfect for those seeking a larger serving. With the addition of Wild Berry, poppi continues to expand its exciting flavor lineup, solidifying its position as a leader in the healthy beverage revolution.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Prebiotic Beverages Revolution - <\/b>Innovative brands like poppi are reshaping the beverage industry with gut-friendly sodas and low sugar content, setting a new standard for health-conscious consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Expansion of Unique Flavor Profiles - <\/b>Brands introducing novel flavors like Wild Berry are enticing consumers with diverse taste experiences, driving the demand for innovative beverage options.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Shift Towards Healthier Ingredients - <\/b>The rise of prebiotics in beverages signifies a broader movement towards using functional ingredients in drinks, catering to wellness-focused consumer preferences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage Manufacturing - <\/b>The beverage manufacturing sector is ripe for disruption by incorporating prebiotics and real fruit juice into products, appealing to health-conscious consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Retail Distribution - <\/b>Retailers have an opportunity to capitalize on the growing demand for gut-friendly drinks like poppi's Wild Berry, expanding their product offerings to meet evolving consumer preferences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Food and Beverage Innovation - <\/b>Innovators in the food and beverage industry can explore creating new products that blend unique flavors with functional ingredients, tapping into the trend of redefining traditional categories.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:80%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:20%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:68%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:32%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:64%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:36%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='529463'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:71%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:29%;'><\/div><\/div>","u":"\/trends\/poppiwild-berry","t":"Pre-Biotic Berry Sodas : poppiWild Berry "},"519718":{"cn":"Lifestyle","cu":"lifestyle","t1":"Culturally Inspired Canned Cocktails","pc":"1","ab":"<h2 class='tha__title2'>Phreshly Targets Consumers Who are Tired of Hard Seltzers<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 November 18, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/phreshly.co\/products\/the-party-pack' class='tha__referenceLink' rel='nofollow noreferrer'>phreshly.co<\/a> & <a target='_blank' href='https:\/\/finance.yahoo.com\/news\/phreshly-rtd-cocktails-target-consumers-094400173.html' class='tha__referenceLink' rel='nofollow noreferrer'>finance.yahoo<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fphreshly\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Culturally+Inspired+Canned+Cocktails+-+Phreshly+Targets+Consumers+Who+are+Tired+of+Hard+Seltzers&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fphreshly\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fphreshly&title=Culturally+Inspired+Canned+Cocktails+-+Phreshly+Targets+Consumers+Who+are+Tired+of+Hard+Seltzers\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fphreshly&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F535%2Fderrick-white.jpeg%3Fauto%3Dwebp&description=Culturally+Inspired+Canned+Cocktails+-+Phreshly+Targets+Consumers+Who+are+Tired+of+Hard+Seltzers\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The meteoric rise of ready-to-drink hard seltzers in recent years has primed consumers for a departure from the norm, igniting a demand for novel, innovative canned beverages that offer a refreshing alternative\u2014and Phreshly is poised to deliver just this with products that deliver \"an elevated, and culturally inspired cocktail experience.\" <br \/>\n <br \/>\nPhreshly sets itself apart with ready-to-drink premium canned cocktails with 6% ABV and hand-picked ingredients from minority-owned farms. From Phreshly, drinkers can enjoy refreshingly different options like Bay Lemonade (a modern reinterpretation of a bourbon smash) and G'iddem (a freshly reimagined blueberry daiquiri,) both in stubby cans. <br \/>\n <br \/>\n\u201cSeltzers are no longer cool for most adults,\u201d Phreshly co-founder and CEO Paul Owusu said to Food Dive, \u201cWe are targeting the modern-day drinker looking for better-for-you and tastier, innovation-led flavors.\u201d<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Premium Canned Cocktails - <\/b>Phreshly taps into the demand for innovative canned beverages by offering premium cocktails with hand-picked ingredients.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Elevated Cocktail Experience - <\/b>Phreshly delivers an elevated and culturally inspired cocktail experience with unique flavors like Bay Lemonade and G'iddem.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Innovation-led Flavors - <\/b>Consumers are seeking better-for-you and tastier options, making Phreshly's innovation-led flavors a disruptive opportunity.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Ready-to-drink Beverages - <\/b>The rise of ready-to-drink hard seltzers creates an opportunity for Phreshly to capture the market with their premium canned cocktails.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Craft Cocktail Industry - <\/b>Phreshly's culturally inspired canned cocktails disrupt the craft cocktail industry by offering unique flavors and a convenient ready-to-drink format.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Minority-owned Farming - <\/b>Phreshly's focus on hand-picked ingredients from minority-owned farms presents a disruptive opportunity for the agricultural industry.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:63%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:37%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:63%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:37%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:51%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:49%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='519718'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:59%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:41%;'><\/div><\/div>","u":"\/trends\/phreshly","t":"Culturally Inspired Canned Cocktails : Phreshly"},"519052":{"cn":"Lifestyle","cu":"lifestyle","t1":"Organic Gut Health Refreshments","pc":"1","ab":"<h2 class='tha__title2'>Mighty Pop is Arriving in the US in Four Flavors<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 November 8, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/cbc.co\/en\/beliv-2\/' class='tha__referenceLink' rel='nofollow noreferrer'>cbc.co<\/a> & <a target='_blank' href='https:\/\/www.foodbev.com\/news\/mighty-pop-brings-new-gut-friendly-soda-to-us\/' class='tha__referenceLink' rel='nofollow noreferrer'>foodbev<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmighty-pop\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Organic+Gut+Health+Refreshments+-+Mighty+Pop+is+Arriving+in+the+US+in+Four+Flavors&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmighty-pop\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmighty-pop&title=Organic+Gut+Health+Refreshments+-+Mighty+Pop+is+Arriving+in+the+US+in+Four+Flavors\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmighty-pop&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F535%2Fderrick-white.jpeg%3Fauto%3Dwebp&description=Organic+Gut+Health+Refreshments+-+Mighty+Pop+is+Arriving+in+the+US+in+Four+Flavors\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Mighty Pop is being launched into the US market by Beliv as an organic gut health refreshment perfect for consumers to incorporate into their daily lifestyle as a delicious yet beneficial beverage.<br \/>\n<br \/>\nThe soda is crafted with a mix of pre, pro and postbiotics in a single can, which is positioned as the first of its kind, and will support gut health and immunity. The USDA Organic soda comes in four flavors including Strawberry Hibiscus, Orange Vanilla, Pineapple Grapefruit and Berry Lime, which each contain three-grams of prebiotic fiber and one-billion live probiotic cultures. The drinks have just three-grams of sugar in each serving for 30-calories in each can.<br \/>\n<br \/>\nDirector of R&D Clayton Santos spoke on Mighty Pop saying, \"Consumers of all backgrounds crave great flavours and goodness in the better-for-you beverage space, and Beliv\u2019s latest soda innovation embodies our commitment to natural, healthful and sustainable products that burst with flavour, and stand on the cutting edge.\"<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Organic Gut Health Refreshments - <\/b>Beliv's Mighty Pop offers a new line of organic gut health refreshments with pre, pro, and postbiotics, providing a unique and beneficial beverage experience for consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. First-of-its-kind Soda - <\/b>Mighty Pop introduces a first-of-its-kind soda that combines USDA Organic certification, four delicious flavors, and a blend of prebiotic fiber and live probiotic cultures, revolutionizing the beverage market.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Health-conscious Beverages - <\/b>The launch of Mighty Pop reflects the growing trend of health-conscious consumers seeking flavorful yet healthful beverages, offering a low-sugar, low-calorie option that supports gut health and immunity.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage Industry - <\/b>Beliv's Mighty Pop taps into the beverage industry by introducing a new line of functional, gut health-focused sodas that cater to the rapidly growing health-conscious consumer base.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Organic Food and Beverage Industry - <\/b>The arrival of Mighty Pop highlights the opportunities in the organic food and beverage industry, with its USDA Organic certification, natural ingredients, and commitment to sustainable products.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Probiotic Supplement Industry - <\/b>With its inclusion of live probiotic cultures in a delicious soda format, Mighty Pop presents a disruptive innovation opportunity to the probiotic supplement industry, offering an alternative and convenient way for consumers to support gut health.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.2<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:62%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:38%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:43%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:57%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:50%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:50%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='519052'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:52%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:48%;'><\/div><\/div>","u":"\/trends\/mighty-pop","t":"Organic Gut Health Refreshments : Mighty Pop"},"519356":{"cn":"Lifestyle","cu":"lifestyle","t1":"Better-for-You Ginger Sodas","pc":"1","ab":"<h2 class='tha__title2'>Pointless Makes Soft Drinks for Adults with Real Ginger<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 November 14, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/drinkpointless.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>drinkpointless<\/a> & <a target='_blank' href='https:\/\/www.bevnet.com\/reviews\/pointless\/pointless-ginger-ale' class='tha__referenceLink' rel='nofollow noreferrer'>bevnet<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsoft-drinks-for-adults\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Better-for-You+Ginger+Sodas+-+Pointless+Makes+Soft+Drinks+for+Adults+with+Real+Ginger&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsoft-drinks-for-adults\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsoft-drinks-for-adults&title=Better-for-You+Ginger+Sodas+-+Pointless+Makes+Soft+Drinks+for+Adults+with+Real+Ginger\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsoft-drinks-for-adults&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F535%2Fderrick-white.jpeg%3Fauto%3Dwebp&description=Better-for-You+Ginger+Sodas+-+Pointless+Makes+Soft+Drinks+for+Adults+with+Real+Ginger\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Pointless specializes in creating soft drinks for adults and all of its carbonated canned drinks feature cold-pressed ginger juice as the star ingredient. While the brand's Original variety features 6% ginger juice, other varieties like Lime, Blueberry and Cranberry play with different fruit juice infusions. <br \/>\n <br \/>\nThese soft drinks made with real ginger speak to adults who are looking for flavorful, non-alcoholic, low-sugar beverages. <br \/>\n <br \/>\nThanks to brands like Pointless, ginger ale is undergoing a revival as adults increasingly opt for better-for-you soft drinks crafted with real ingredients. Adults are drawn to ginger ale not only for its nostalgic charm but also for its perceived health benefits and authentic, robust flavor profile. A new wave of ginger ale is speaking to the needs of a new generation that's devoted to making conscious, mindful beverage choices in alignment with their preferences for natural ingredients and wellness-oriented options.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Revival of Ginger Ale - <\/b>Ginger ale is undergoing a revival as adults increasingly opt for better-for-you soft drinks crafted with real ingredients, speaking to the needs of a new generation.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Flavorful, Non-alcoholic Drinks - <\/b>Soft drinks made with real ginger are appealing to adults who are looking for flavorful, non-alcoholic, low-sugar beverages that align with their preferences for natural ingredients and wellness-oriented options.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Cold-pressed Juice Infusions - <\/b>Brands like Pointless feature cold-pressed ginger juice as the star ingredient in their carbonated canned drinks, offering innovative possibilities for incorporating different fruit juice infusions like Lime, Blueberry, and Cranberry.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage Manufacturing - <\/b>The beverage manufacturing industry can capitalize on the revival of ginger ale by creating better-for-you soft drinks that use real ingredients and cater to the preferences of health-conscious adults.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Natural Ingredients Market - <\/b>The natural ingredients market can benefit from the demand for flavorful, non-alcoholic drinks made with real ginger as adults seek wellness-oriented options and products that align with their conscious beverage choices.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Juice Infusion Technology - <\/b>The juice infusion technology industry has an opportunity to explore innovative ways, like cold-pressed methods, to incorporate different fruit juice infusions into beverages, expanding the flavor profiles of ginger-based drinks.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:44%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:56%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:35%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:65%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:51%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:49%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='519356'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:43%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:57%;'><\/div><\/div>","u":"\/trends\/soft-drinks-for-adults","t":"Better-for-You Ginger Sodas : soft drinks for adults"},"519539":{"cn":"Lifestyle","cu":"lifestyle","t1":"Cherry-Flavored Soda Iterations","pc":"1","ab":"<h2 class='tha__title2'>Culture Pop Soda Debuts the Delicious Black Cherry Flavor<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/kanesadavid'>Kanesa D<\/a> \u2014 November 16, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/drinkculturepop.com\/products\/black-cherry' class='tha__referenceLink' rel='nofollow noreferrer'>drinkculturepop<\/a> & <a target='_blank' href='https:\/\/www.bevnet.com\/news\/2023\/culture-pop-soda-adds-black-cherry-into-flavor-line-up' class='tha__referenceLink' rel='nofollow noreferrer'>bevnet<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fculture-pop-soda-1\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Cherry-Flavored+Soda+Iterations+-+Culture+Pop+Soda+Debuts+the+Delicious+Black+Cherry+Flavor&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fculture-pop-soda-1\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fculture-pop-soda-1&title=Cherry-Flavored+Soda+Iterations+-+Culture+Pop+Soda+Debuts+the+Delicious+Black+Cherry+Flavor\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fculture-pop-soda-1&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F535%2Fderrick-white.jpeg%3Fauto%3Dwebp&description=Cherry-Flavored+Soda+Iterations+-+Culture+Pop+Soda+Debuts+the+Delicious+Black+Cherry+Flavor\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Massachusettes-based brand Culture Pop Soda is expanding its line of probiotic sodas with the introduction of its eighth flavor, Black Cherry. Known for its commitment to natural ingredients and unique flavor profiles, Culture Pop adds a dash of organic cacao to this new offering, enhancing the tartness of cherry juice and providing a satisfying end result.<br \/>\n<br \/>\nArriving alongside existing iterations like Strawberry & Rhubarb, Watermelon & Lime, Orange Mango & Lime, Ginger Lemon & Turmeric, and more, the new Culture Pop Soda invites consumers to experience the benefits and delicious flavors of probiotic sodas.<br \/>\n<br \/>\nStarting on November 15, Culture Pop Soda's Black Cherry flavor will be available for purchase on the brand's official website and through Amazon. The brand is also sold at Albertsons\/Safeway, Kroger, Meijer, Whole Foods, Wegmans, and regionally in Walmart & Target.<br \/>\n<br \/>\nImage Credit: Culture Pop Soda<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Expansion of Probiotic Sodas - <\/b>The introduction of Black Cherry flavor expands Culture Pop Soda's line of probiotic sodas, offering a new taste experience for consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Commitment to Natural Ingredients - <\/b>Culture Pop Soda is known for its commitment to natural ingredients, using organic cacao to enhance the tartness of cherry juice in their new Black Cherry flavor.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Unique Flavor Profiles - <\/b>Culture Pop Soda differentiates itself by creating unique flavor profiles, combining ingredients like Strawberry & Rhubarb, Watermelon & Lime, and now, Black Cherry.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage - <\/b>The beverage industry has an opportunity to explore the expansion of probiotic sodas and the use of unique flavor profiles, like Black Cherry, to attract consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Natural Food and Drink - <\/b>The natural food and drink industry can benefit from Culture Pop Soda's commitment to using natural ingredients, offering consumers a healthier alternative in the soda market.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail - <\/b>Retailers have an opportunity to stock and promote Culture Pop Soda's unique and expanding line of probiotic sodas, including the new Black Cherry flavor.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>2.2<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:7%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:93%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:8%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:92%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:51%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:49%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='519539'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:22%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:78%;'><\/div><\/div>","u":"\/trends\/culture-pop-soda-1","t":"Cherry-Flavored Soda Iterations : culture pop soda 1"},"527176":{"cn":"Marketing","cu":"marketing","t1":"Basketball-Centric Beverage Campaigns","pc":"1","ab":"<h2 class='tha__title2'>STARRY\u00ae Signs Antetokounmpo & Debuts NBA All-Star Campaign<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 February 27, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.starrylemonlime.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>starrylemonlime<\/a> & <a target='_blank' href='https:\/\/www.prnewswire.com\/news-releases\/starry-signs-giannis-antetokounmpo-to-roster-and-debuts-new-campaign-ahead-of-nba-all-star-2024-302062495.html?tc=eml_cleartime' class='tha__referenceLink' rel='nofollow noreferrer'>prnewswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnba-allstar-campaign\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Basketball-Centric+Beverage+Campaigns+-+STARRY%C2%AE+Signs+Antetokounmpo+%26+Debuts+NBA+All-Star+Campaign&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnba-allstar-campaign\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnba-allstar-campaign&title=Basketball-Centric+Beverage+Campaigns+-+STARRY%C2%AE+Signs+Antetokounmpo+%26+Debuts+NBA+All-Star+Campaign\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnba-allstar-campaign&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F535%2Fderrick-white.jpeg%3Fauto%3Dwebp&description=Basketball-Centric+Beverage+Campaigns+-+STARRY%C2%AE+Signs+Antetokounmpo+%26+Debuts+NBA+All-Star+Campaign\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Recently, STARRY\u00ae\u2014\"the official soft drink of the NBA, WNBA, and NBA G League in North America,\" announced its plans for its NBA All-Star campaign and also welcomed Milwaukee Bucks\u2019 superstar and NBA Champion Giannis Antetokounmpo to its athlete roster. <br \/>\n<br \/>\nAntetokounmpo is featured in the brand's new commercial which is dubbed 'It's Time To See Other Sodas' and which debuted during the State Farm All-Star Saturday Night. The video \"chronicles STARRY mascots Lem and Lime winning over Giannis's loyalty in a press conference.\" <br \/>\n<br \/>\nThe NBA All-Star campaign by STARRY\u00ae also includes a range of special activations aiming to entertain fans\u2014from the STARRY Three-Point Contest to STARRY AR3NA. Social activations like a ticket giveaway and a Greek getaway promotion are also in place.<br \/>\n<br \/>\nImage Credit: STARRY\u00ae<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. NBA All-star Activations - <\/b>Explore innovative ways for brands to engage fans through interactive experiences and promotions during major sporting events.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Athlete Endorsement Partnerships - <\/b>Discover the impact of aligning with popular athletes to create captivating marketing campaigns that resonate with consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Branded Content Collaborations - <\/b>Unveil opportunities for brands to leverage creative storytelling and engaging commercials featuring celebrities for effective brand promotion.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beverage - <\/b>Witness how beverage companies can elevate their marketing strategies through partnerships with sports organizations and high-profile athletes.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Advertising - <\/b>Identify the potential for advertising agencies to craft engaging campaigns that blend sports, entertainment, and brand endorsements for maximum impact.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Hospitality - <\/b>Recognize the value of hospitality businesses in creating memorable experiences and promotions tied to major sports events to attract and retain customers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:25%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:75%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:38%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:62%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:61%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:39%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='527176'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:41%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:59%;'><\/div><\/div>","u":"\/trends\/nba-allstar-campaign","t":"Basketball-Centric Beverage Campaigns : NBA All-Star Campaign","ok":1}}</script> </div> </div> <footer class='thf' data-sv='Web 3 through Edgecast'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a>     <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a>     <a href='https://www.futurefestival.com'>Best Innovation Conference</a>     <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2024 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span>     <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer> <script> </script>   <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js" ></script>  <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17329.4' defer async></script> <script src='https://www.trendhunter.com/apps/redesign/ksite.js?v=17329.4' defer async></script> <script defer fetchpriority='low' type='text/javascript' async src='https://www.googletagmanager.com/gtm.js?id=GTM-NTQ3SGG'></script> <script type='text/javascript'> window.dataLayer = window.dataLayer || []; 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