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Essee: Karvainen nainen on yhä kauhistuttava tabu – ulkonäköpaineet ruokkivat miljardibisnestä | Kulttuuri | Yle
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class="sc-dpBQxM hngLce yds-button__text">Jaa</span></button></div></div></header><div id="yle__contentAnchor" class="GridSystem-sc-613a840-2 iPZOUh"><div class="GridSystem__GridRow-sc-613a840-1 ArticlePage__ArticleRow-sc-3554359d-2 dpyhkz cyGsjj"><main class="ArticlePage__ArticlePageMainColumn-sc-3554359d-0 kLCmGi"><div class="GridSystem__GridCell-sc-613a840-0 ArticlePage__ArticleGridCell-sc-3554359d-1 hHPPba bLwVpH"><div class="ArticleWrapper__Wrapper-sc-5e8d6cad-0 evDXNu"><article class="yle__article arkki-theme-default" data-vrsproduct="uutiset"><header class="yle__article__header"><div class="sc-lbZXOw cAsZCO"><a href="https://web.archive.org/web/20241002170435/https://yle.fi/t/18-35057/fi" aria-label="Lisää artikkeleita aiheesta Media" class="sc-fIfZzT kEtXGR">Media</a></div><h1 class="sc-enMaOJ wzCTD yle__article__heading yle__article__heading--1">Essee: Karvainen nainen on yhä kauhistuttava tabu – ulkonäköpaineet ruokkivat miljardibisnestä</h1><p class="sc-dwGkES sc-hSyjfr fmZXof bRXxCP yle__article__paragraph"> Karvaisena esiintyminen vaatii yhä naisilta pokkaa, kun ulkonäköpaineet leviävät yhteiskunnassa, kirjoittaa kulttuuritoimittaja Hannamari Hoikkala. </p><figure class="sc-kJZLhT cBXraX yle__article__figure"><script type="application/ld+json">{"@id":"74-20112171","@context":"https://web.archive.org/web/20241002170435/https://schema.org","image":{"@type":"ImageObject","description":"Naisten karvoitukseen kohdistuu tutkitusti vahvoja sosiaalisia odotuksia.","copyrightHolder":"Antti Ollikainen / Yle","url":"https://web.archive.org/web/20241002170435/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_767,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-135693366fbf55061572","keywords":"Kulttuuricocktail"}}</script><div class="sc-bKXUjo hIrpgf"><div class="sc-edsqmr chSZpd"><div class="sc-geoRQH cqQSHG"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1427,w_1427,x_193,y_5/ar_1.0,c_fill,g_faces,h_767,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1727788471/39-135693366fbf55061572 2x, https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1427,w_1427,x_193,y_5/ar_1.0,c_fill,g_faces,h_767,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727788471/39-135693366fbf55061572 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1427,w_1427,x_193,y_5/ar_1.0,c_fill,g_faces,h_636,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1727788471/39-135693366fbf55061572 2x, https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1427,w_1427,x_193,y_5/ar_1.0,c_fill,g_faces,h_636,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727788471/39-135693366fbf55061572 1x"/><img alt="Henkilö pitelee päätään suu auki karvojen ympäröimänä" src="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1079,w_1919,x_0,y_212/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727788471/39-135693366fbf55061572" class="sc-kEsJEW bUUeLL"/></picture></div><div class="sc-fXwCOG kLfXOk"><button aria-disabled="false" class="sc-ivxoEo sc-kLhKbu eByFLI hhnzet"><span class="sc-dpBQxM kZHGnn yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="sc-gohMHu infMfp"><span>Naisten karvoitukseen kohdistuu tutkitusti vahvoja sosiaalisia odotuksia.</span><span> <!-- -->Kuva: Antti Ollikainen / Yle</span></figcaption></figure><div class="sc-gzKHra ceBYFO"><figure class="sc-eFGuOL dRdnMX"><div class="sc-geoRQH cqQSHG"><picture><source data-testid="source-for-S" srcset="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/c_crop,h_3036,w_3039,x_1109,y_0/ar_1.0,c_fill,g_faces,h_74,w_74/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1654088285/39-96362462976103790c3 2x, https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/c_crop,h_3036,w_3039,x_1109,y_0/ar_1.0,c_fill,g_faces,h_74,w_74/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1654088285/39-96362462976103790c3 1x"/><img alt="Toimittaja Hannamari Hoikkala" src="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2981,w_5300,x_21,y_43/ar_1.7777777777777777,c_fill,g_faces,h_41,w_74/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1654088285/39-96362462976103790c3" class="sc-kEsJEW bUUeLL"/></picture></div></figure><div class="sc-ezhwIN eldDUa"><span class="sc-iPHsxv sc-fHgmia ckWsUl hUPoDp">Hannamari Hoikkala</span><span class="sc-kcYkIz sc-dpyio drrmso iobkty">kulttuuritoimittaja</span></div></div><div class="sc-feCMOb iQwgKi"><div class="sc-gYGZqq gdZOjj yle__article__date"><time class="sc-jGSdlx fxCtdH yle__article__date--published" datetime="2024-10-02T19:58:55+03:00">19:58</time></div></div></header><section class="yle__article__content"><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Vuonna 2024 ei ole ok, että naisella on karvoja kainaloissa, säärissä, leuassa tai bikinirajassa. Päätelmä vaatii tuekseen vain vilkaisun suosittuihin televisio-ohjelmiin, naistenlehtiin ja somekanaviin.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Selviytyjät-realityssä kisaillaan yhdeksättä kautta. Ohjelmaan kuuluu olennaisesti ankarilla olosuhteilla ja osallistujien ryvettyvillä ulkomuodoilla revittely.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Joitakin vuosia sitten kävi kuitenkin <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://www.iltalehti.fi/viihdeuutiset/a/1032527e-429b-4c0b-8bad-018eeea925cc" role="link">ilmi</a>, että siinä missä tuotanto ei suo kilpailijoille hammasharjoja – putsatkoot purukalustonsa hiilellä – saatavilla on sheivausvälineitä, sillä karvat ovat ”monille naisille niin iso asia” ja ”arka asia”.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Tuotantoyhtiön selitystä tukee tutkijoiden havainto. Kuten sukupuolentutkija <strong class="sc-dRlUCX gZPRaT yle__article__strong">Leena-Maija Rossi</strong> ja yhteiskuntatieteilijä <strong class="sc-dRlUCX gZPRaT yle__article__strong">Hannele Harjunen</strong> <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://journal.fi/sukupuolentutkimus/article/view/113976/67206" role="link">ovat todenneet</a>, naiset seuraavat <em class="sc-fLqhfm hELbYF yle__article__emphasis">karvattomuusnormia</em>, sillä ”sen noudattamatta jättämisestä rangaistaan sosiaalisesti.”</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Sosiaalinen rangaistus arkikielellä = kun vuonna 2020 Selviytyjissä kisannut bloggaaja <strong class="sc-dRlUCX gZPRaT yle__article__strong">Sara Vanninen</strong> <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://www.is.fi/menaiset/tyyli/art-2000006622822.html" role="link">jakoi kuvan kainalokarvoistaan</a>, kommenttikenttään tuli ”aika paljon oksennusemojeita”.</p><figure class="sc-kJZLhT ersrhc yle__article__figure"><script type="application/ld+json">{"@id":"74-20112171","@context":"https://web.archive.org/web/20241002170435/https://schema.org","image":{"@type":"ImageObject","url":"https://web.archive.org/web/20241002170435/https://images.cdn.yle.fi/image/upload/ar_1.958984375,c_fill,g_faces,h_391,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-135733066fd1a8dca551","keywords":"Kulttuuricocktail"}}</script><div class="sc-bKXUjo gYFIkf"><div class="sc-edsqmr chSZpd"><div class="sc-geoRQH cqQSHG"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.958984375,c_fill,g_faces,h_391,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1727870351/39-135733066fd1a8dca551 2x, https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.958984375,c_fill,g_faces,h_391,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727870351/39-135733066fd1a8dca551 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.958984375,c_fill,g_faces,h_324,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1727870351/39-135733066fd1a8dca551 2x, https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.958984375,c_fill,g_faces,h_324,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727870351/39-135733066fd1a8dca551 1x"/><img alt="Karva." src="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/c_crop,h_803,w_1424,x_50,y_0/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727870351/39-135733066fd1a8dca551" class="sc-kEsJEW bUUeLL"/></picture></div><div class="sc-fXwCOG kLfXOk"><button aria-disabled="false" class="sc-ivxoEo sc-kLhKbu eByFLI hhnzet"><span class="sc-dpBQxM kZHGnn yds-button__content">Avaa kuvien katselu</span></button></div></div></div></figure><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Vanninen ei esitellyt karvojaan siksi, että olisi pitänyt niitä kauniina tai pitänyt niistä ylipäätään. Hän tohti katsoa asialliseksi herättää keskustelua siitä, miksi naisten ja miesten karvoihin suhtaudutaan niin eri tavoin.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Karvat kun eivät kysele, sopiiko täällä kasvaa vai ei. Ne puskevat esiin kaikilla ihmisillä, keskimäärin 2–4 millimetriä viikossa. Kehosta saa karvattoman kovalla työllä.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Jos viidakossa laistaa sheivaushommista, mekkalahan siitä seuraa.</p><h2 class="sc-fUEImY epOJmm yle__article__heading yle__article__heading--2">Tabua haastetaan, mutta muuttuuko mikään?</h2><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Karvattomuus on normi, joka vaikuttaa merkittävästi naisten elämään. Aiheen tabuisuuteen liittyy, että karvoista puhuminen vakavasti tuntuu tarpeettomalta, jopa nololta.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Karva-asenteita on viime vuosina myös kyseenalaistettu. Erityisesti sitä ovat tehneet vaikuttajat, jotka ovat Selviytyjät-kisaaja Vannisen tavoin jättäneet <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://yle.fi/a/3-10126296" role="link">kainalo-</a> tai <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://pupulandia.fi/2020/07/01/karvainen-nainen-ihmiskoe-hapean-sosiaalisten-normien-ja-kapinahengen-ristiaallokossa/" role="link">säärikarvansa</a> ajamatta ja puhuneet aiheesta julkisesti.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Mediassa on nähty <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://www.hs.fi/kuukausiliite/art-2000007950452.html" role="link">uudenlaisia juttuja</a> naisten omakohtaisesta, elämän mittaisesta suhteesta karvoitukseen. Naistenlehdet ovat julkaisseet karvanpoistovinkkien vastapainoksi <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://www.is.fi/menaiset/ilmiot/art-2000009732468.html" role="link">pohdintoja</a>, jotka kyseenalaistavat normit. Silmiin saattaa osua skrollatessa mainos, jossa pikkuhousuista pilkottaa haivenia.</p><blockquote class="sc-izgFkT kilcIu"><svg aria-hidden="true" fill="var(--yds-color-text-default, #131415)" stroke="none" height="32" role="img" viewbox="0 0 31 19" width="32"><path d="M0.996094 18.9644L3.29009 0.982422H15.5741L10.3201 18.9644H0.996094ZM15.4261 18.9644L17.7201 0.982422H30.0041L24.7501 18.9644H15.4261Z"></path></svg><p class="sc-dwGkES sc-fCLUES fmZXof gLGAsC">Onko naisten tehtävä tarttua nurkumatta höylään tai karvaisena kestää kommentit?</p></blockquote><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Ilmassa on hulmunnut jotakin vapauttavaa, ja karvat ovat keränneet yökkäyksien rinnalla kehuja. <em class="sc-fLqhfm hELbYF yle__article__emphasis">Olet rohkea, wau!</em></p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Ja silti: Hikoilevat tv-tähdet sitten taivasalla tropiikissa tai tällättyinä tanssiparketilla, karva-asiat ovat tikissä. Naistenlehtien perusjuttuihin karvoja ei ole kelpuutettu.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Myös Selviytyjien uusimmalla kaudella osallistujat ”voivat halutessaan käyttää sheiveriä”, vahvistaa tuottaja <strong class="sc-dRlUCX gZPRaT yle__article__strong">Pauliina Ojala</strong> Banijay-tuotantoyhtiöstä. Hygieniatuotteista sallitaan reseptilääkkeet, aurinkorasva ja hyttysmyrkky.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Onko mediatalon päätös katsoa ajoterä hammasharjan ohittavaksi välttämättömyystarpeeksi vain empaattinen ja pragmaattinen?</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Ja onko naisten tehtävä tarttua nurkumatta höylään tai karvaisena kestää kommentit?</p><div class="sc-lmsKoi kTULrw"><div></div></div><h2 class="sc-fUEImY epOJmm yle__article__heading yle__article__heading--2">It's a hairy business, baby</h2><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Karvat tuottavat kassavirtaa: maailmanlaajuisesti karvanpoisto on neljän miljardin dollarin bisnes, ja <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://kauppa.fi/uutishuone/2024/04/22/kosmetiikkamarkkinat-kasvavat-kaikkialla-suomessa-luksustuotteisiin-satsataan-yha-enemman/" role="link">Suomessa</a> kaikkeen karvojen poistoon käytetään vuositasolla 34,5 miljoonaa euroa. Markkinan ennustetaan kasvavan.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Ylen vuonna 2009 teettämässä <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://yle.fi/aihe/sites/aihe/files/migrated/olotila/image-gallery/Karvojen-ajaminen.jpg" role="link">tutkimuksessa</a> 97% suomalaisnaisista oli poistanut karvoitustaan, yleisimmin kainalo- ja säärikarvoja ja ulkonäkösyistä. Tuoreempaa tietoa tai kattavaa kotimaista dataa karvanpoistosta ei juuri ole.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Kansainvälisen tutkimustiedon mukaan 2000-luvulla ihokarvojen poistaminen on yleistynyt, poistetun karvoituksen pinta-ala on kasvanut ja karvojaan poistavat yhä nuoremmat.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Kauneudenhoitotrendejä seuraavat tietävät, että sokerointi on termi, joka on löytänyt tiensä keittokirjoista kauneushoitoloihin. Palveluja tarjoavat yritykset kertovat, että ihokarvojen poisto on kysytyimpiä operaatioita.</p><blockquote class="sc-izgFkT kilcIu"><svg aria-hidden="true" fill="var(--yds-color-text-default, #131415)" stroke="none" height="32" role="img" viewbox="0 0 31 19" width="32"><path d="M0.996094 18.9644L3.29009 0.982422H15.5741L10.3201 18.9644H0.996094ZM15.4261 18.9644L17.7201 0.982422H30.0041L24.7501 18.9644H15.4261Z"></path></svg><p class="sc-dwGkES sc-fCLUES fmZXof gLGAsC">Vaikka kaikki naiset ovat karvaisia, kaikki eivät halua olla arjessaan reippaita karva-airuita.</p></blockquote><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Jo nuorella iällä naiset oppivat, että nimenomaan karvoituksesta voi päätellä, huolehtiiko nainen itsestään, onko hän <em class="sc-fLqhfm hELbYF yle__article__emphasis">oikeanlainen</em> nainen. Normit vihjaavat, että aikuisen naisen kehossa sellaisenaan on jotain sopimatonta, jopa ällöttävää.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Karvattomuus käsitetään puhtaudeksi, ei vähiten <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://www.razorarchive.com/articles/past-and-present-gillette-history" role="link">ajeluteräyhtiön</a> tehokkaiden mainoskampanjoiden ansiosta. Väite on suojaavan karvapeitteen kohdalla puppua, kuten ihotautilääkärit jaksavat muistuttaa.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Karvastandardi pakottaa ”oikean” naiseuden ja miehuuden välille rajan, joka on viheliäinen kaikille sukupuolille. Esimerkiksi <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://www.hs.fi/suomi/art-2000009797556.htm" role="link">karvoitukseltaan poikkeava mies</a> saa tuta ennakkoluulot käänteisesti.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Naisille sosiaaliset sanktiot karvattomuussäännön rikkomisesta ovat sen verran tuntuvat, että vaatii yhä kylmäpäisyyttä esiintyä julkisesti sheivaamatta.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Vaikka kaikki naiset ovat karvaisia, kaikki eivät halua olla arjessaan reippaita karva-airuita. Eivät ehkä edes voi.</p><h2 class="sc-fUEImY epOJmm yle__article__heading yle__article__heading--2">Kenellä on mahdollisuus kieltäytyä karvatyöstä?</h2><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Naiset ovat keskenään erilaisessa asemassa ja saavat karvanormien haastamisesta eri tavoin kehuja tai kuittailuja.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Karvattomuusnormille voivat helpommin viitata kintaalla naiset, joilla on <em class="sc-fLqhfm hELbYF yle__article__emphasis">sosiaalista ja kulttuurista pääomaa</em>, eli asiaan vaikuttavat esimerkiksi työympäristö ja kaveripiiri. Näin <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://journal.fi/sukupuolentutkimus/article/view/113979" role="link">ovat todenneet</a> sosiologit <strong class="sc-dRlUCX gZPRaT yle__article__strong">Erika Åberg</strong> ja <strong class="sc-dRlUCX gZPRaT yle__article__strong">Laura Saarinen</strong>, jotka tutkivat ulkonäön yhteiskunnallista merkitystä.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Jos karvoitus tuntuu höpöhöpöaiheelta, yhteiskuntatieteilijät tietävät kertoa toista. <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://www.utu.fi/fi/ajankohtaista/mediatiedote/uutuusteos-avaa-ulkonaon-ja-elamassa-menestymisen-valista-yhteytta" role="link">Ulkonäköä tutkitaan yliopistotasolla</a> siksi, että se linkittyy suoraan suuriin yhteiskunnallisiin muutoksiin ja eriarvoistumiseen.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Työelämässä karvattomuuden tai rypyttömyyden kaltaiset ulkonäköön kohdistuvat odotukset kasvavat erityisesti naisvaltaisilla palvelualoilla. Samat paineet yleistyvät vähitellen. Tutkimuksissa ulkonäköään töiden puolesta miettivät niin juristit kuin nuorisotyöntekijät.</p><figure class="sc-kJZLhT ersrhc yle__article__figure"><script type="application/ld+json">{"@id":"74-20112171","@context":"https://web.archive.org/web/20241002170435/https://schema.org","image":{"@type":"ImageObject","url":"https://web.archive.org/web/20241002170435/https://images.cdn.yle.fi/image/upload/ar_1.958984375,c_fill,g_faces,h_391,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-135732866fd1a8d2b77c","keywords":"Kulttuuricocktail"}}</script><div class="sc-bKXUjo gYFIkf"><div class="sc-edsqmr chSZpd"><div class="sc-geoRQH cqQSHG"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.958984375,c_fill,g_faces,h_391,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1727870646/39-135732866fd1a8d2b77c 2x, https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.958984375,c_fill,g_faces,h_391,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727870646/39-135732866fd1a8d2b77c 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.958984375,c_fill,g_faces,h_324,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1727870646/39-135732866fd1a8d2b77c 2x, https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.958984375,c_fill,g_faces,h_324,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727870646/39-135732866fd1a8d2b77c 1x"/><img alt="Karva." src="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1024,w_1821,x_84,y_0/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727870646/39-135732866fd1a8d2b77c" class="sc-kEsJEW bUUeLL"/></picture></div><div class="sc-fXwCOG kLfXOk"><button aria-disabled="false" class="sc-ivxoEo sc-kLhKbu eByFLI hhnzet"><span class="sc-dpBQxM kZHGnn yds-button__content">Avaa kuvien katselu</span></button></div></div></div></figure><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Sosiologi <strong class="sc-dRlUCX gZPRaT yle__article__strong">Iida Kukkonen</strong> <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://ilmiomedia.fi/artikkelit/ulkonakotyon-vaatimukset-eriarvoistavat-tyontekijoita/" role="link">kirjoittaa</a> tutkijoiden <em class="sc-fLqhfm hELbYF yle__article__emphasis">Ilmiö</em>-mediassa:</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">”Ulkonäkötyö on samalla tavoin sukupuolittunut palkattoman työn muoto kuin hoiva ja tunnetyö: sitä odotetaan naisilta enemmän kuin miehiltä.”</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Ihokarva-asenteissa on kyse vallasta ja hallinnasta. Karvattomuusodotukset eivät ole henkisesti kovinkaan kaukana siitä, että naisia vaaditaan julkisilla paikoilla siveyssyistä verhoamaan kehonsa.</p><h2 class="sc-fUEImY epOJmm yle__article__heading yle__article__heading--2">Karvaisuus rohkeutta, sheivaus nynnyilyä?</h2><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">On ristiriitaista yhdistää karvoitus rohkeuteen, sillä se korostaa päätöksen poikkeuksellisuutta. Kehut voivat vahvistaa normia karvattomuudesta, pohtivat sosiologit Åberg ja Saarinen.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Karvansa näyttäneiden vaikuttajien rohkeutta ei tarvitse vähätellä. Silti joidenkin urheutta korostaessaan keskustelu jumittaa yksilöiden valinnoissa, vaikka ilmiö on tutkitusti syvän sosiaalinen.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Entä jos vaihteeksi peräänkuuluttaisi pokkaa yksittäisten naisten sijaan mediayhtiöiltä ja median tekijöiltä?</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Kun iltapäivä- ja naistenlehdet ovat jo kiitettävästi keränneet kapinallispisteitä ja klikkisaaliita satunnaisilla jutuilla karva-aktivismin iloista, voisiko olla aika pohtia, miltä peruskuvasto näyttää ja mitä sen normalisoimiseksi olisi tehtävissä?</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Jos siis haluaa olla rakentamassa monimuotoisempaa, todellisia ihmisiä vastaavaa mediaa.</p><blockquote class="sc-izgFkT kilcIu"><svg aria-hidden="true" fill="var(--yds-color-text-default, #131415)" stroke="none" height="32" role="img" viewbox="0 0 31 19" width="32"><path d="M0.996094 18.9644L3.29009 0.982422H15.5741L10.3201 18.9644H0.996094ZM15.4261 18.9644L17.7201 0.982422H30.0041L24.7501 18.9644H15.4261Z"></path></svg><p class="sc-dwGkES sc-fCLUES fmZXof gLGAsC">On ongelma, jos karvoissa halutaan aina nähdä kannanotto.</p></blockquote><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Rohkeussuitsutuksessa on toinenkin koukku. Yksilöiden ylistäminen usuttaa vaivihkaa naisia eri leireihin kyttäilemään: sheivaatko vai et?</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Ei kai sheivaamista voi automaattisesti pitää normien nynnyilevänä noudattamisena? Joskus karvoja saattaa tehdä mieli kasvattaa, joskus ajaa.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Professorit <strong class="sc-dRlUCX gZPRaT yle__article__strong">Susanna Paasonen</strong> ja <strong class="sc-dRlUCX gZPRaT yle__article__strong">Annamari Vänskä</strong> <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://www.utupub.fi/bitstream/handle/10024/155542/114198-Artikkelin%20teksti-221799-1-10-20220204.pdf?sequence=1&isAllowed=y" role="link">ovat huomioineet</a>, että tapana on puhua vain siitä, miltä karvoitus <em class="sc-fLqhfm hELbYF yle__article__emphasis">näyttää</em>. Huomiotta jää, miltä kosketusherkkä iho karvoineen tai karvoitta <em class="sc-fLqhfm hELbYF yle__article__emphasis">tuntuu</em>.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">On ongelma, jos nisäkkäille lajityypillisistä keratiinisäikeistä vedetään johtopäätöksiä naisten ajatusmaailmaan, jos karvoissa halutaan aina nähdä kannanotto.</p><figure class="sc-kJZLhT ersrhc yle__article__figure"><script type="application/ld+json">{"@id":"74-20112171","@context":"https://web.archive.org/web/20241002170435/https://schema.org","image":{"@type":"ImageObject","copyrightHolder":"Antti Ollikainen / Yle","url":"https://web.archive.org/web/20241002170435/https://images.cdn.yle.fi/image/upload/ar_1.1801730920535012,c_fill,g_faces,h_649,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-135693266fbf55045a17","keywords":"Kulttuuricocktail"}}</script><div class="sc-bKXUjo gbGoiT"><div class="sc-edsqmr chSZpd"><div class="sc-geoRQH cqQSHG"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.1801730920535012,c_fill,g_faces,h_649,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1727788470/39-135693266fbf55045a17 2x, https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.1801730920535012,c_fill,g_faces,h_649,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727788470/39-135693266fbf55045a17 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.1801730920535012,c_fill,g_faces,h_538,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1727788470/39-135693266fbf55045a17 2x, https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.1801730920535012,c_fill,g_faces,h_538,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727788470/39-135693266fbf55045a17 1x"/><img alt="Henkilö pitelee päätään hymyillen karvojen ympäröimänä sydänkehyksissä" src="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/c_crop,h_839,w_1499,x_0,y_0/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727788470/39-135693266fbf55045a17" class="sc-kEsJEW bUUeLL"/></picture></div><div class="sc-fXwCOG kLfXOk"><button aria-disabled="false" class="sc-ivxoEo sc-kLhKbu eByFLI hhnzet"><span class="sc-dpBQxM kZHGnn yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="sc-gohMHu infMfp"><span>Kuva: Antti Ollikainen / Yle</span></figcaption></figure><h2 class="sc-fUEImY epOJmm yle__article__heading yle__article__heading--2">Historian kampittaminen kysyy kekseliäisyyttä</h2><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Tätä tekstiä varten pyöräilin Kauppatorille tarkistamaan omin silmin Havis Amandan häpykarvatilanteen. Hivenen kiusalliselta tuntui tiirailla valioveistoksen jalkoväliä turistien selfieoperaatioiden lomasta, mutta tein retken journalistisista ja taidehistoriallisista syistä.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Ikonisen Mantan pronssinen häpy on sileä. Nythän on nimittäin niin, että karva-asiassa kampitettavana ei ole ainoastaan 2000-luvun mediakenttä vaan koko taidehistoria.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Karvattomuuden valtavirtaistumisella on nähty perusteltu yhteys mediailmiöihin, kuten <em class="sc-fLqhfm hELbYF yle__article__emphasis">Sinkkuelämää</em>-sarjaan tai aikuisviihteen suosimaan estetiikkaan.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Silti jo kauan maalausten ja veistosten paljaat naishahmot ovat näyttäneet aivan toiselta kuin tosimaailman naiset, oikeastaan yhtä kauan kuin ihmiskunta (miesvoittoisesti) on luonut taidetta, kuten <strong class="sc-dRlUCX gZPRaT yle__article__strong">Kaisa Pulakka</strong> <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://areena.yle.fi/podcastit/1-50791347" role="link">podcastissaan</a> taustoittaa.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Tarvitaan kanttia ja kekseliäisyyttä, että osaa kuvitella toisin.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Esimerkin tarjoaa tuore ranskalaiselokuva <em class="sc-fLqhfm hELbYF yle__article__emphasis">Rosalie</em>, jossa nuoren naisen leuassa kihartuu näyttävä parta. Pääosaa näyttelee roolityöstään ylistetty suomalaistaustainen <strong class="sc-dRlUCX gZPRaT yle__article__strong">Nadia Tereszkiewicz.</strong></p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Oikeaan henkilöön perustuva Rosalie ei ainoastaan anna karvojen kasvaa vaan lyö niillä – eli ihmisten ennakkoluuloilla ja uteliaisuudella – rahoiksi. Hän pyörittää kahvilaa ja poseeraa valokuvissa.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Surua herättää, että nimihenkilöltä vaaditaan niin paljon rohkeutta elää julkisesti sellaisena kuin on sattunut syntymään, mutta elokuva onnistuu tarjoamaan jotakin uutta.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Ohjaaja <strong class="sc-dRlUCX gZPRaT yle__article__strong">Stéphanie di Giusto</strong> kertoo <a class="sc-byRyzU bHmPz yle__article__link" href="https://web.archive.org/web/20241002170435/https://ceciesttoncorps.com/saison-4-hair/podcasthon-dnp45" role="link">ranskalaisessa podcastissa</a> hänelle olleen tärkeää, että naisten siloisiin ihoihin tottunut yleisö aistii valkokankaalta, miltä Rosalien parta ja muu kehoa peittävä karvoitus tuntuvat.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Sileä iho saa tuntua ihanalta. Silti voi kohtuudella todeta, että mielikuvitustamme on ruokittu varsin yksinuottisesti tuntemaan niin.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Jos näkisimme karvaisia naiskehoja enemmän, ehkä voisi käydä kuten Rosalien aviomiehelle, joka alun shokin jälkeen mieltyy puolisonsa sensuelliin karvaiseen ihoon ja silittelee haivenia hellästi.</p><figure class="sc-kJZLhT ersrhc yle__article__figure"><script type="application/ld+json">{"@id":"74-20112171","@context":"https://web.archive.org/web/20241002170435/https://schema.org","image":{"@type":"ImageObject","url":"https://web.archive.org/web/20241002170435/https://images.cdn.yle.fi/image/upload/ar_1.958984375,c_fill,g_faces,h_391,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-135732966fd1a8d5b2d4","keywords":"Kulttuuricocktail"}}</script><div class="sc-bKXUjo gYFIkf"><div class="sc-edsqmr chSZpd"><div class="sc-geoRQH cqQSHG"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.958984375,c_fill,g_faces,h_391,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1727870376/39-135732966fd1a8d5b2d4 2x, https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.958984375,c_fill,g_faces,h_391,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727870376/39-135732966fd1a8d5b2d4 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.958984375,c_fill,g_faces,h_324,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1727870376/39-135732966fd1a8d5b2d4 2x, https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.958984375,c_fill,g_faces,h_324,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727870376/39-135732966fd1a8d5b2d4 1x"/><img alt="Karva." src="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/c_crop,h_594,w_1056,x_0,y_168/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727870376/39-135732966fd1a8d5b2d4" class="sc-kEsJEW bUUeLL"/></picture></div><div class="sc-fXwCOG kLfXOk"><button aria-disabled="false" class="sc-ivxoEo sc-kLhKbu eByFLI hhnzet"><span class="sc-dpBQxM kZHGnn yds-button__content">Avaa kuvien katselu</span></button></div></div></div></figure><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph"><em class="sc-fLqhfm hELbYF yle__article__emphasis">Rossin ja Harjusen, Åbergin ja Saarisen sekä Paasosen ja Vänskän artikkelit on julkaistu Sukupuolentutkimus-julkaisun karvoituksen politiikkaa käsittelevässä teemanumerossa (4/2021).</em></p></section><footer class="yle__article__footer"><h2 class="sc-cCirkR dupvHU">Aiheesta enemmän: Paketissa 1 linkki</h2><h2 class="sc-klYcpz hWgJbu yle__article__heading yle__article__heading--3" aria-hidden="true">Aiheesta enemmän</h2><div class="yle__article__links" role="list" aria-label="Aiheesta enemmän"><div role="listitem"><div class="sc-csIIoV qhkUo"><div class="sc-fKAjen lobMfb"><div class="sc-cOfyym ipxzyA"><div class="sc-heWFoB irKmDb"><div class="sc-OslQY jQYtaO"><svg height="12" viewbox="0 0 321 48" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M48 2.22629V45.7737C48 46.9605 46.971 48 45.8431 48H2.25365C1.02898 47.9979 0 46.9605 0 45.7716V2.22629C0 0.991101 1.02898 0 2.25365 0H45.8431C46.971 0 48 0.991101 48 2.22629ZM18.6058 17.0928H17.8314C16.9813 17.0928 16.693 17.6252 16.4847 18.5384L14.3236 27.9339H13.9533C13.1579 27.9612 12.7959 27.8518 12.5371 26.8186L10.3487 18.5279L10.3255 18.4353C10.1593 17.8061 9.97203 17.0907 9.09877 17.0907H8.28022C7.53321 17.0907 7.10605 17.501 7.10605 18.2186C7.10605 18.6142 7.21126 19.1971 7.43852 20.0577L9.76161 28.3442C10.193 29.9666 11.1125 30.6905 12.7454 30.6905H13.7513C13.6187 31.3849 13.4525 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kommentointi alkoi jo antiikissa - sheivaamista ja sheimaamista 1/2</h3></a><div class="sc-hkNuZK rGZHe"><svg width="16" height="16" fill="none" viewbox="0 0 24 24" aria-hidden="true" class="sc-jSYyUR clTxUg"><path fill="currentColor" fill-rule="evenodd" d="M6.343 6.343A8 8 0 0 1 20 12v1h-2a3 3 0 0 0-3 3v3a3 3 0 0 0 3 3h1a3 3 0 0 0 3-3v-7a10 10 0 0 0-20 0v7a3 3 0 0 0 3 3h1a3 3 0 0 0 3-3v-3a3 3 0 0 0-3-3H4v-1a8 8 0 0 1 2.343-5.657M4 15v4a1 1 0 0 0 1 1h1a1 1 0 0 0 1-1v-3a1 1 0 0 0-1-1zm16 0h-2a1 1 0 0 0-1 1v3a1 1 0 0 0 1 1h1a1 1 0 0 0 1-1z" clip-rule="evenodd"></path></svg>20 min</div></div></div><div class="sc-eiBUIA kuZKfN"><div class="sc-cOoMUl iISNdD"><div class="sc-geoRQH cqQSHG"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20241002170435im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-12-1022-4-1073511-main 2x, 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href="https://web.archive.org/web/20241002170435/https://yle.fi/t/18-345335/fi" data-testid="minimal-headline-tag" class="sc-fIfZzT kEtXGR">Yhdysvaltain presidentinvaalit 2024</a><h3 class="Typography-sc-d683ebd5-0 bZWmLC link-accent"><a href="https://web.archive.org/web/20241002170435/https://yle.fi/a/74-20115250" class="MinimalHeadlines__Title-sc-a86400a0-6 gBluDb visitable-link">Analyysi: Amerikkalaiset odottivat raivoa, mutta saivat Keskilännen kohteliaisuuksia</a><a href="https://web.archive.org/web/20241002170435/https://yle.fi/a/74-20115250#comments" class="Typography-sc-d683ebd5-0 StoryCommentsCount__CommentsLink-sc-68d056a3-0 JkPTY hnQTfY MinimalHeadlines__StyledStoryCommentsCount-sc-a86400a0-5 cjdsqC"><svg width="16" height="16" fill="none" viewbox="0 0 24 24" aria-hidden="true" class="StoryCommentsCount__StyledMessageSquare-sc-68d056a3-1 cCeslE"><path fill="currentColor" fill-rule="evenodd" d="M5 6a1 1 0 0 0-1 1v13.586l2.293-2.293A1 1 0 0 1 7 18h12a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1zM2.879 4.879A3 3 0 0 1 5 4h14a3 3 0 0 1 3 3v10a3 3 0 0 1-3 3H7.414l-3.707 3.707A1 1 0 0 1 2 23V7a3 3 0 0 1 .879-2.121" clip-rule="evenodd"></path></svg>48 kommenttia</a></h3></div></li></ol></aside></div></div><div class="Decoration__FooterContainer-sc-d5b06858-0 cCGvSB"><footer lang="fi" role="contentinfo" aria-label="Asiakaspalvelu ja yhteystiedot" class="FullWidthColorBand-sc-35326d75-0 Footer__Container-sc-59a0915a-0 kdaFFX cfMCrA no-print" data-testid="region-footer"><ul class="GridSystem__GridCell-sc-613a840-0 Footer__List-sc-59a0915a-1 uIMiu gjvSGk"><li><a href="https://web.archive.org/web/20241002170435/https://yle.fi/aihe/yleisradio" class="Typography-sc-d683ebd5-0 bZWmLC link-accent">Yle yhtiönä</a></li><li><a href="https://web.archive.org/web/20241002170435/https://yle.fi/aihe/yleisradio/tietosuoja" class="Typography-sc-d683ebd5-0 bZWmLC link-accent">Tietosuojalauseke</a></li><li><a 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miljardibisnestä","type":"heading"},{"alt":"Henkilö pitelee päätään suu auki karvojen ympäröimänä","source":"Antti Ollikainen \u002F Yle","aspect":1,"caption":"Naisten karvoitukseen kohdistuu tutkitusti vahvoja sosiaalisia odotuksia.","id":"39-135693366fbf55061572","type":"image","alts":[{"language":"fin","value":"Henkilö pitelee päätään suu auki karvojen ympäröimänä"}],"blurhash":"L4ECg_Oq00Hu00?H*InhRUa2~opu","tags":[{"label":[{"language":"eng","value":"Kulttuuricocktail"},{"language":"fin","value":"Kulttuuricocktail"},{"language":"swe","value":"Kulttuuricocktail"}],"extId":"18-305849"}],"copyright":[{"language":"und","value":"Antti Ollikainen \u002F Yle"}],"crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":0,"y":212,"width":1919,"height":1079}},{"name":"2:3","aspect":0.67,"coordinates":{"x":379,"y":1,"width":951,"height":1427}},{"name":"1:1","aspect":1,"coordinates":{"x":193,"y":5,"width":1427,"height":1427}},{"name":"5:2","aspect":2.5,"coordinates":{"x":0,"y":306,"width":1919,"height":767}}],"height":1433,"licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"created":"2024-10-01T16:12:48+03:00","modified":"2024-10-01T16:14:35+03:00","version":"1727788471","width":1920,"recommendedFormat":"png"},{"text":"Karvaisena esiintyminen vaatii yhä naisilta pokkaa, kun ulkonäköpaineet leviävät yhteiskunnassa, kirjoittaa kulttuuritoimittaja Hannamari Hoikkala.","type":"text"},{"text":"Vuonna 2024 ei ole ok, että naisella on karvoja kainaloissa, säärissä, leuassa tai bikinirajassa. Päätelmä vaatii tuekseen vain vilkaisun suosittuihin televisio-ohjelmiin, naistenlehtiin ja somekanaviin.","type":"text"},{"text":"Selviytyjät-realityssä kisaillaan yhdeksättä kautta. Ohjelmaan kuuluu olennaisesti ankarilla olosuhteilla ja osallistujien ryvettyvillä ulkomuodoilla revittely.","type":"text"},{"text":"Joitakin vuosia sitten kävi kuitenkin [ilmi](https:\u002F\u002Fwww.iltalehti.fi\u002Fviihdeuutiset\u002Fa\u002F1032527e-429b-4c0b-8bad-018eeea925cc), että siinä missä tuotanto ei suo kilpailijoille hammasharjoja – putsatkoot purukalustonsa hiilellä – saatavilla on sheivausvälineitä, sillä karvat ovat ”monille naisille niin iso asia” ja ”arka asia”.","type":"text"},{"text":"Tuotantoyhtiön selitystä tukee tutkijoiden havainto. Kuten sukupuolentutkija **Leena-Maija Rossi** ja yhteiskuntatieteilijä **Hannele Harjunen** [ovat todenneet](https:\u002F\u002Fjournal.fi\u002Fsukupuolentutkimus\u002Farticle\u002Fview\u002F113976\u002F67206), naiset seuraavat *karvattomuusnormia*, sillä ”sen noudattamatta jättämisestä rangaistaan sosiaalisesti.”","type":"text"},{"text":"Sosiaalinen rangaistus arkikielellä = kun vuonna 2020 Selviytyjissä kisannut bloggaaja **Sara Vanninen** [jakoi kuvan kainalokarvoistaan](https:\u002F\u002Fwww.is.fi\u002Fmenaiset\u002Ftyyli\u002Fart-2000006622822.html), kommenttikenttään tuli ”aika paljon oksennusemojeita”.","type":"text"},{"displayStyle":"normal","alt":"Karva.","aspect":1.958984375,"id":"39-135733066fd1a8dca551","type":"image","alts":[{"language":"fin","value":"Karva."}],"blurhash":"L6S$ouoe?b?b~qM{IURj-;xuM{M{","tags":[{"label":[{"language":"eng","value":"Kulttuuricocktail"},{"language":"fin","value":"Kulttuuricocktail"},{"language":"swe","value":"Kulttuuricocktail"}],"extId":"18-305849"}],"copyright":[],"crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":50,"y":0,"width":1424,"height":803}}],"height":1024,"licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"created":"2024-10-02T13:03:57+03:00","modified":"2024-10-02T14:59:16+03:00","version":"1727870351","width":2006,"recommendedFormat":"png"},{"text":"Vanninen ei esitellyt karvojaan siksi, että olisi pitänyt niitä kauniina tai pitänyt niistä ylipäätään. Hän tohti katsoa asialliseksi herättää keskustelua siitä, miksi naisten ja miesten karvoihin suhtaudutaan niin eri tavoin.","type":"text"},{"text":"Karvat kun eivät kysele, sopiiko täällä kasvaa vai ei. Ne puskevat esiin kaikilla ihmisillä, keskimäärin 2–4 millimetriä viikossa. Kehosta saa karvattoman kovalla työllä.","type":"text"},{"text":"Jos viidakossa laistaa sheivaushommista, mekkalahan siitä seuraa.","type":"text"},{"text":"Tabua haastetaan, mutta muuttuuko mikään?","level":2,"type":"heading"},{"text":"Karvattomuus on normi, joka vaikuttaa merkittävästi naisten elämään. Aiheen tabuisuuteen liittyy, että karvoista puhuminen vakavasti tuntuu tarpeettomalta, jopa nololta.","type":"text"},{"text":"Karva-asenteita on viime vuosina myös kyseenalaistettu. Erityisesti sitä ovat tehneet vaikuttajat, jotka ovat Selviytyjät-kisaaja Vannisen tavoin jättäneet [kainalo-](https:\u002F\u002Fyle.fi\u002Fa\u002F3-10126296) tai [säärikarvansa](https:\u002F\u002Fpupulandia.fi\u002F2020\u002F07\u002F01\u002Fkarvainen-nainen-ihmiskoe-hapean-sosiaalisten-normien-ja-kapinahengen-ristiaallokossa\u002F) ajamatta ja puhuneet aiheesta julkisesti.","type":"text"},{"text":"Mediassa on nähty [uudenlaisia juttuja](https:\u002F\u002Fwww.hs.fi\u002Fkuukausiliite\u002Fart-2000007950452.html) naisten omakohtaisesta, elämän mittaisesta suhteesta karvoitukseen. Naistenlehdet ovat julkaisseet karvanpoistovinkkien vastapainoksi [pohdintoja](https:\u002F\u002Fwww.is.fi\u002Fmenaiset\u002Filmiot\u002Fart-2000009732468.html), jotka kyseenalaistavat normit. Silmiin saattaa osua skrollatessa mainos, jossa pikkuhousuista pilkottaa haivenia.","type":"text"},{"style":"short","text":"Onko naisten tehtävä tarttua nurkumatta höylään tai karvaisena kestää kommentit?","type":"quote"},{"text":"Ilmassa on hulmunnut jotakin vapauttavaa, ja karvat ovat keränneet yökkäyksien rinnalla kehuja. *Olet rohkea, wau!*","type":"text"},{"text":"Ja silti: Hikoilevat tv-tähdet sitten taivasalla tropiikissa tai tällättyinä tanssiparketilla, karva-asiat ovat tikissä. Naistenlehtien perusjuttuihin karvoja ei ole kelpuutettu.","type":"text"},{"text":"Myös Selviytyjien uusimmalla kaudella osallistujat ”voivat halutessaan käyttää sheiveriä”, vahvistaa tuottaja **Pauliina Ojala** Banijay-tuotantoyhtiöstä. Hygieniatuotteista sallitaan reseptilääkkeet, aurinkorasva ja hyttysmyrkky.","type":"text"},{"text":"Onko mediatalon päätös katsoa ajoterä hammasharjan ohittavaksi välttämättömyystarpeeksi vain empaattinen ja pragmaattinen?","type":"text"},{"text":"Ja onko naisten tehtävä tarttua nurkumatta höylään tai karvaisena kestää kommentit?","type":"text"},{"id":"47-38c3f7ca-0a24-41fa-b87e-129b9b8afc0e","type":"tehtava-exam"},{"text":"It's a hairy business, baby","level":2,"type":"heading"},{"text":"Karvat tuottavat kassavirtaa: maailmanlaajuisesti karvanpoisto on neljän miljardin dollarin bisnes, ja [Suomessa](https:\u002F\u002Fkauppa.fi\u002Fuutishuone\u002F2024\u002F04\u002F22\u002Fkosmetiikkamarkkinat-kasvavat-kaikkialla-suomessa-luksustuotteisiin-satsataan-yha-enemman\u002F) kaikkeen karvojen poistoon käytetään vuositasolla 34,5 miljoonaa euroa. Markkinan ennustetaan kasvavan.","type":"text"},{"text":"Ylen vuonna 2009 teettämässä [tutkimuksessa](https:\u002F\u002Fyle.fi\u002Faihe\u002Fsites\u002Faihe\u002Ffiles\u002Fmigrated\u002Folotila\u002Fimage-gallery\u002FKarvojen-ajaminen.jpg) 97% suomalaisnaisista oli poistanut karvoitustaan, yleisimmin kainalo- ja säärikarvoja ja ulkonäkösyistä. Tuoreempaa tietoa tai kattavaa kotimaista dataa karvanpoistosta ei juuri ole.","type":"text"},{"text":"Kansainvälisen tutkimustiedon mukaan 2000-luvulla ihokarvojen poistaminen on yleistynyt, poistetun karvoituksen pinta-ala on kasvanut ja karvojaan poistavat yhä nuoremmat.","type":"text"},{"text":"Kauneudenhoitotrendejä seuraavat tietävät, että sokerointi on termi, joka on löytänyt tiensä keittokirjoista kauneushoitoloihin. Palveluja tarjoavat yritykset kertovat, että ihokarvojen poisto on kysytyimpiä operaatioita.","type":"text"},{"style":"short","text":"Vaikka kaikki naiset ovat karvaisia, kaikki eivät halua olla arjessaan reippaita karva-airuita.","type":"quote"},{"text":"Jo nuorella iällä naiset oppivat, että nimenomaan karvoituksesta voi päätellä, huolehtiiko nainen itsestään, onko hän *oikeanlainen* nainen. Normit vihjaavat, että aikuisen naisen kehossa sellaisenaan on jotain sopimatonta, jopa ällöttävää.","type":"text"},{"text":"Karvattomuus käsitetään puhtaudeksi, ei vähiten [ajeluteräyhtiön](https:\u002F\u002Fwww.razorarchive.com\u002Farticles\u002Fpast-and-present-gillette-history) tehokkaiden mainoskampanjoiden ansiosta. Väite on suojaavan karvapeitteen kohdalla puppua, kuten ihotautilääkärit jaksavat muistuttaa.","type":"text"},{"text":"Karvastandardi pakottaa ”oikean” naiseuden ja miehuuden välille rajan, joka on viheliäinen kaikille sukupuolille. Esimerkiksi [karvoitukseltaan poikkeava mies](https:\u002F\u002Fwww.hs.fi\u002Fsuomi\u002Fart-2000009797556.htm) saa tuta ennakkoluulot käänteisesti.","type":"text"},{"text":"Naisille sosiaaliset sanktiot karvattomuussäännön rikkomisesta ovat sen verran tuntuvat, että vaatii yhä kylmäpäisyyttä esiintyä julkisesti sheivaamatta.","type":"text"},{"text":"Vaikka kaikki naiset ovat karvaisia, kaikki eivät halua olla arjessaan reippaita karva-airuita. Eivät ehkä edes voi.","type":"text"},{"text":"Kenellä on mahdollisuus kieltäytyä karvatyöstä?","level":2,"type":"heading"},{"text":"Naiset ovat keskenään erilaisessa asemassa ja saavat karvanormien haastamisesta eri tavoin kehuja tai kuittailuja.","type":"text"},{"text":"Karvattomuusnormille voivat helpommin viitata kintaalla naiset, joilla on *sosiaalista ja kulttuurista pääomaa*, eli asiaan vaikuttavat esimerkiksi työympäristö ja kaveripiiri. Näin [ovat todenneet](https:\u002F\u002Fjournal.fi\u002Fsukupuolentutkimus\u002Farticle\u002Fview\u002F113979) sosiologit **Erika Åberg** ja **Laura Saarinen**, jotka tutkivat ulkonäön yhteiskunnallista merkitystä.","type":"text"},{"text":"Jos karvoitus tuntuu höpöhöpöaiheelta, yhteiskuntatieteilijät tietävät kertoa toista. [Ulkonäköä tutkitaan yliopistotasolla](https:\u002F\u002Fwww.utu.fi\u002Ffi\u002Fajankohtaista\u002Fmediatiedote\u002Fuutuusteos-avaa-ulkonaon-ja-elamassa-menestymisen-valista-yhteytta) siksi, että se linkittyy suoraan suuriin yhteiskunnallisiin muutoksiin ja eriarvoistumiseen.","type":"text"},{"text":"Työelämässä karvattomuuden tai rypyttömyyden kaltaiset ulkonäköön kohdistuvat odotukset kasvavat erityisesti naisvaltaisilla palvelualoilla. Samat paineet yleistyvät vähitellen. Tutkimuksissa ulkonäköään töiden puolesta miettivät niin juristit kuin nuorisotyöntekijät.","type":"text"},{"displayStyle":"normal","alt":"Karva.","aspect":1.958984375,"id":"39-135732866fd1a8d2b77c","type":"image","alts":[{"language":"fin","value":"Karva."}],"blurhash":"LuKne.WB_3ay_3ofM{j[~qofIUoL","tags":[{"label":[{"language":"eng","value":"Kulttuuricocktail"},{"language":"fin","value":"Kulttuuricocktail"},{"language":"swe","value":"Kulttuuricocktail"}],"extId":"18-305849"}],"copyright":[],"crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":84,"y":0,"width":1821,"height":1024}}],"height":1024,"licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"created":"2024-10-02T13:03:57+03:00","modified":"2024-10-02T15:04:11+03:00","version":"1727870646","width":2006,"recommendedFormat":"png"},{"text":"Sosiologi **Iida Kukkonen** [kirjoittaa](https:\u002F\u002Filmiomedia.fi\u002Fartikkelit\u002Fulkonakotyon-vaatimukset-eriarvoistavat-tyontekijoita\u002F) tutkijoiden *Ilmiö*-mediassa:","type":"text"},{"text":"”Ulkonäkötyö on samalla tavoin sukupuolittunut palkattoman työn muoto kuin hoiva ja tunnetyö: sitä odotetaan naisilta enemmän kuin miehiltä.”","type":"text"},{"text":"Ihokarva-asenteissa on kyse vallasta ja hallinnasta. Karvattomuusodotukset eivät ole henkisesti kovinkaan kaukana siitä, että naisia vaaditaan julkisilla paikoilla siveyssyistä verhoamaan kehonsa.","type":"text"},{"text":"Karvaisuus rohkeutta, sheivaus nynnyilyä?","level":2,"type":"heading"},{"text":"On ristiriitaista yhdistää karvoitus rohkeuteen, sillä se korostaa päätöksen poikkeuksellisuutta. Kehut voivat vahvistaa normia karvattomuudesta, pohtivat sosiologit Åberg ja Saarinen.","type":"text"},{"text":"Karvansa näyttäneiden vaikuttajien rohkeutta ei tarvitse vähätellä. Silti joidenkin urheutta korostaessaan keskustelu jumittaa yksilöiden valinnoissa, vaikka ilmiö on tutkitusti syvän sosiaalinen.","type":"text"},{"text":"Entä jos vaihteeksi peräänkuuluttaisi pokkaa yksittäisten naisten sijaan mediayhtiöiltä ja median tekijöiltä?","type":"text"},{"text":"Kun iltapäivä- ja naistenlehdet ovat jo kiitettävästi keränneet kapinallispisteitä ja klikkisaaliita satunnaisilla jutuilla karva-aktivismin iloista, voisiko olla aika pohtia, miltä peruskuvasto näyttää ja mitä sen normalisoimiseksi olisi tehtävissä?","type":"text"},{"text":"Jos siis haluaa olla rakentamassa monimuotoisempaa, todellisia ihmisiä vastaavaa mediaa.","type":"text"},{"style":"short","text":"On ongelma, jos karvoissa halutaan aina nähdä kannanotto.","type":"quote"},{"text":"Rohkeussuitsutuksessa on toinenkin koukku. Yksilöiden ylistäminen usuttaa vaivihkaa naisia eri leireihin kyttäilemään: sheivaatko vai et?","type":"text"},{"text":"Ei kai sheivaamista voi automaattisesti pitää normien nynnyilevänä noudattamisena? Joskus karvoja saattaa tehdä mieli kasvattaa, joskus ajaa.","type":"text"},{"text":"Professorit **Susanna Paasonen** ja **Annamari Vänskä** [ovat huomioineet](https:\u002F\u002Fwww.utupub.fi\u002Fbitstream\u002Fhandle\u002F10024\u002F155542\u002F114198-Artikkelin%20teksti-221799-1-10-20220204.pdf?sequence=1&isAllowed=y), että tapana on puhua vain siitä, miltä karvoitus *näyttää*. Huomiotta jää, miltä kosketusherkkä iho karvoineen tai karvoitta *tuntuu*.","type":"text"},{"text":"On ongelma, jos nisäkkäille lajityypillisistä keratiinisäikeistä vedetään johtopäätöksiä naisten ajatusmaailmaan, jos karvoissa halutaan aina nähdä kannanotto.","type":"text"},{"displayStyle":"normal","alt":"Henkilö pitelee päätään hymyillen karvojen ympäröimänä sydänkehyksissä","source":"Antti Ollikainen \u002F Yle","aspect":1.1801730920535012,"id":"39-135693266fbf55045a17","type":"image","alts":[{"language":"fin","value":"Henkilö pitelee päätään hymyillen karvojen ympäröimänä sydänkehyksissä"}],"blurhash":"LbQR@PjF?^spL#ayOBen%~kCNFWU","tags":[{"label":[{"language":"eng","value":"Kulttuuricocktail"},{"language":"fin","value":"Kulttuuricocktail"},{"language":"swe","value":"Kulttuuricocktail"}],"extId":"18-305849"}],"copyright":[{"language":"und","value":"Antti Ollikainen \u002F Yle"}],"crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":0,"y":0,"width":1499,"height":839}},{"name":"2:3","aspect":0.67,"coordinates":{"x":294,"y":0,"width":847,"height":1271}},{"name":"1:1","aspect":1,"coordinates":{"x":90,"y":0,"width":1271,"height":1271}}],"height":1271,"licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"created":"2024-10-01T16:12:48+03:00","modified":"2024-10-01T16:14:34+03:00","version":"1727788470","width":1500,"recommendedFormat":"png"},{"text":"Historian kampittaminen kysyy kekseliäisyyttä","level":2,"type":"heading"},{"text":"Tätä tekstiä varten pyöräilin Kauppatorille tarkistamaan omin silmin Havis Amandan häpykarvatilanteen. Hivenen kiusalliselta tuntui tiirailla valioveistoksen jalkoväliä turistien selfieoperaatioiden lomasta, mutta tein retken journalistisista ja taidehistoriallisista syistä.","type":"text"},{"text":"Ikonisen Mantan pronssinen häpy on sileä. Nythän on nimittäin niin, että karva-asiassa kampitettavana ei ole ainoastaan 2000-luvun mediakenttä vaan koko taidehistoria.","type":"text"},{"text":"Karvattomuuden valtavirtaistumisella on nähty perusteltu yhteys mediailmiöihin, kuten *Sinkkuelämää*-sarjaan tai aikuisviihteen suosimaan estetiikkaan.","type":"text"},{"text":"Silti jo kauan maalausten ja veistosten paljaat naishahmot ovat näyttäneet aivan toiselta kuin tosimaailman naiset, oikeastaan yhtä kauan kuin ihmiskunta (miesvoittoisesti) on luonut taidetta, kuten **Kaisa Pulakka** [podcastissaan](https:\u002F\u002Fareena.yle.fi\u002Fpodcastit\u002F1-50791347) taustoittaa.","type":"text"},{"text":"Tarvitaan kanttia ja kekseliäisyyttä, että osaa kuvitella toisin.","type":"text"},{"text":"Esimerkin tarjoaa tuore ranskalaiselokuva *Rosalie*, jossa nuoren naisen leuassa kihartuu näyttävä parta. Pääosaa näyttelee roolityöstään ylistetty suomalaistaustainen **Nadia Tereszkiewicz.**","type":"text"},{"text":"Oikeaan henkilöön perustuva Rosalie ei ainoastaan anna karvojen kasvaa vaan lyö niillä – eli ihmisten ennakkoluuloilla ja uteliaisuudella – rahoiksi. Hän pyörittää kahvilaa ja poseeraa valokuvissa.","type":"text"},{"text":"Surua herättää, että nimihenkilöltä vaaditaan niin paljon rohkeutta elää julkisesti sellaisena kuin on sattunut syntymään, mutta elokuva onnistuu tarjoamaan jotakin uutta.","type":"text"},{"text":"Ohjaaja **Stéphanie di Giusto** kertoo [ranskalaisessa podcastissa](https:\u002F\u002Fceciesttoncorps.com\u002Fsaison-4-hair\u002Fpodcasthon-dnp45) hänelle olleen tärkeää, että naisten siloisiin ihoihin tottunut yleisö aistii valkokankaalta, miltä Rosalien parta ja muu kehoa peittävä karvoitus tuntuvat.","type":"text"},{"text":"Sileä iho saa tuntua ihanalta. Silti voi kohtuudella todeta, että mielikuvitustamme on ruokittu varsin yksinuottisesti tuntemaan niin.","type":"text"},{"text":"Jos näkisimme karvaisia naiskehoja enemmän, ehkä voisi käydä kuten Rosalien aviomiehelle, joka alun shokin jälkeen mieltyy puolisonsa sensuelliin karvaiseen ihoon ja silittelee haivenia hellästi.","type":"text"},{"displayStyle":"normal","alt":"Karva.","aspect":1.958984375,"id":"39-135732966fd1a8d5b2d4","type":"image","alts":[{"language":"fin","value":"Karva."}],"blurhash":"LuKne.WB_3ay_3ofM{j[~qofIUoL","tags":[{"label":[{"language":"eng","value":"Kulttuuricocktail"},{"language":"fin","value":"Kulttuuricocktail"},{"language":"swe","value":"Kulttuuricocktail"}],"extId":"18-305849"}],"copyright":[],"crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":0,"y":168,"width":1056,"height":594}}],"height":1024,"licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"created":"2024-10-02T13:03:57+03:00","modified":"2024-10-02T14:59:40+03:00","version":"1727870376","width":2006,"recommendedFormat":"png"},{"text":"*Rossin ja Harjusen, Åbergin ja Saarisen sekä Paasosen ja Vänskän artikkelit on julkaistu Sukupuolentutkimus-julkaisun karvoituksen politiikkaa käsittelevässä teemanumerossa (4\u002F2021).*","type":"text"}],"journalisticStyle":"journalist_driven","publication":"uutiset","coverage":"national","dateContentModified":"2024-10-02T19:58:55+0300","datePublished":"2024-10-02T19:58:55+0300","mainMedia":[{"alt":"Henkilö pitelee päätään suu auki karvojen ympäröimänä","source":"Antti Ollikainen \u002F Yle","aspect":1,"caption":"Naisten karvoitukseen kohdistuu tutkitusti vahvoja sosiaalisia odotuksia.","id":"39-135693366fbf55061572","type":"image","alts":[{"language":"fin","value":"Henkilö pitelee päätään suu auki karvojen ympäröimänä"}],"blurhash":"L4ECg_Oq00Hu00?H*InhRUa2~opu","tags":[{"label":[{"language":"eng","value":"Kulttuuricocktail"},{"language":"fin","value":"Kulttuuricocktail"},{"language":"swe","value":"Kulttuuricocktail"}],"extId":"18-305849"}],"copyright":[{"language":"und","value":"Antti Ollikainen \u002F Yle"}],"crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":0,"y":212,"width":1919,"height":1079}},{"name":"2:3","aspect":0.67,"coordinates":{"x":379,"y":1,"width":951,"height":1427}},{"name":"1:1","aspect":1,"coordinates":{"x":193,"y":5,"width":1427,"height":1427}},{"name":"5:2","aspect":2.5,"coordinates":{"x":0,"y":306,"width":1919,"height":767}}],"height":1433,"licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"created":"2024-10-01T16:12:48+03:00","modified":"2024-10-01T16:14:35+03:00","version":"1727788471","width":1920,"recommendedFormat":"png"}],"language":"fi","id":"74-20112171","url":{"full":"https:\u002F\u002Fweb.archive.org\u002Fweb\u002F20241002170435\u002Fhttps:\u002F\u002Fyle.fi\u002Fa\u002F74-20112171"},"lead":" Karvaisena esiintyminen vaatii yhä naisilta pokkaa, kun ulkonäköpaineet leviävät yhteiskunnassa, kirjoittaa kulttuuritoimittaja Hannamari Hoikkala. 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