CINXE.COM

<!DOCTYPE html> <html lang="de-DE"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="profile" href="https://gmpg.org/xfn/11"> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} if ( localStorage.getItem('consentMode') === null ){ gtag('consent', 'default', { 'ad_user_data': 'denied', 'ad_personalization': 'denied', 'wait_for_update': 500 }); } else { gtag('consent', 'default', JSON.parse(localStorage.getItem('consentMode'))); } </script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MJ37M2B');</script>   <script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" data-document-language="true" type="text/javascript" charset="UTF-8" data-domain-script="f26bfcb9-8f07-42eb-aa93-43d972a29bc9" ></script>  <script src="https://www.google.com/recaptcha/api.js?render=6LdUc4YbAAAAAGyMkZ7M22eL63vMnKz2v2QFy_wF"></script> <meta name="google-site-verification" content="T4NnoGraemfJXaDL8H56i9PMMjou4DeUpDGjVhh6KWs" /> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>Markenaktivierung - Business Transformation Consultants | Prophet</title> <link rel="canonical" href="https://prophet.com/de/services/capabilities/brand-activation/" /> <meta property="og:locale" content="de_DE" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Markenaktivierung" /> <meta property="og:url" content="https://prophet.com/de/services/capabilities/brand-activation/" /> <meta property="og:site_name" content="Business Transformation Consultants | Prophet" /> <meta property="article:modified_time" content="2022-12-21T08:36:17+00:00" /> <meta property="og:image" content="https://prophet.com/wp-content/uploads/2022/02/Brand-Activation.png" /> <meta property="og:image:width" content="5600" /> <meta property="og:image:height" content="3000" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Geschätzte Lesezeit" /> <meta name="twitter:data1" content="1 Minute" /> <meta name="twitter:label2" content="Written by" /> <meta name="twitter:data2" content="Kendra Whelan" />  <link rel="alternate" type="application/rss+xml" title="Business Transformation Consultants | Prophet » Feed" href="https://prophet.com/de/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/prophet.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.2"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://prophet.com/wp-includes/css/dist/block-library/style.min.css?ver=6.6.2' type='text/css' media='all' /> <style id='co-authors-plus-coauthors-style-inline-css' type='text/css'> .wp-block-co-authors-plus-coauthors.is-layout-flow [class*=wp-block-co-authors-plus]{display:inline} </style> <style id='co-authors-plus-avatar-style-inline-css' type='text/css'> .wp-block-co-authors-plus-avatar :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-avatar :where(img){vertical-align:middle}.wp-block-co-authors-plus-avatar:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-avatar.aligncenter{display:table;margin-inline:auto} </style> <style id='co-authors-plus-image-style-inline-css' type='text/css'> .wp-block-co-authors-plus-image{margin-bottom:0}.wp-block-co-authors-plus-image :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-image :where(img){vertical-align:middle}.wp-block-co-authors-plus-image:is(.alignfull,.alignwide) :where(img){width:100%}.wp-block-co-authors-plus-image:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-image.aligncenter{display:table;margin-inline:auto} </style> <style id='pdfemb-pdf-embedder-viewer-style-inline-css' type='text/css'> .wp-block-pdfemb-pdf-embedder-viewer{max-width:none} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #FFFFFF;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--green: #22ffab;--wp--preset--color--blue: #334aff;--wp--preset--color--pink: #c313b9;--wp--preset--color--purple: #8037d0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 12px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--font-size--normal: 16px;--wp--preset--font-size--huge: 50px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='prophetv3_styles-css' href='https://prophet.com/wp-content/themes/prophetv3/build/index.css?ver=144c01be7354ea8f648e' type='text/css' media='all' /> <link rel='stylesheet' id='prophetv3_form_popup_subscribe_styles-css' href='https://prophet.com/wp-content/themes/prophetv3/build/form-popup-subscribe.css?ver=144c01be7354ea8f648e' type='text/css' media='all' /> <link rel='stylesheet' id='prophetv3_site_offline_styles-css' href='https://prophet.com/wp-content/themes/prophetv3/build/site-offline.css?ver=144c01be7354ea8f648e' type='text/css' media='all' /> <link rel='stylesheet' id='wpdreams-asl-basic-css' href='https://prophet.com/wp-content/plugins/ajax-search-lite/css/style.basic.css?ver=4.12.3' type='text/css' media='all' /> <link rel='stylesheet' id='wpdreams-asl-instance-css' href='https://prophet.com/wp-content/plugins/ajax-search-lite/css/style-underline.css?ver=4.12.3' type='text/css' media='all' /> <link rel='stylesheet' id='searchwp-forms-css' href='https://prophet.com/wp-content/plugins/searchwp/assets/css/frontend/search-forms.css?ver=4.3.16' type='text/css' media='all' /> <script type="text/javascript" src="https://prophet.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <link rel="https://api.w.org/" href="https://prophet.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://prophet.com/wp-json/wp/v2/services/20225" /><link rel='shortlink' href='https://prophet.com/?p=20225' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://prophet.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fprophet.com%2Fde%2Fservices%2Fcapabilities%2Fbrand-activation%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://prophet.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fprophet.com%2Fde%2Fservices%2Fcapabilities%2Fbrand-activation%2F&format=xml" /> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin /> <link rel="preload" as="style" href="//fonts.googleapis.com/css?family=Open+Sans&display=swap" /> <link rel="stylesheet" href="//fonts.googleapis.com/css?family=Open+Sans&display=swap" media="all" /> <style> div[id*='ajaxsearchlitesettings'].searchsettings .asl_option_inner label { font-size: 0px !important; color: rgba(0, 0, 0, 0); } div[id*='ajaxsearchlitesettings'].searchsettings .asl_option_inner label:after { font-size: 11px !important; position: absolute; top: 0; left: 0; z-index: 1; } .asl_w_container { width: 100%; margin: 0px 0px 0px 0px; min-width: 200px; } div[id*='ajaxsearchlite'].asl_m { width: 100%; } div[id*='ajaxsearchliteres'].wpdreams_asl_results div.resdrg span.highlighted { font-weight: bold; color: rgba(217, 49, 43, 1); background-color: rgba(238, 238, 238, 1); } div[id*='ajaxsearchliteres'].wpdreams_asl_results .results img.asl_image { width: 70px; height: 70px; object-fit: cover; } div.asl_r .results { max-height: none; } .asl_m, .asl_m .probox { background-color: rgb(38, 38, 38) !important; background-image: none !important; -webkit-background-image: none !important; -ms-background-image: none !important; } .asl_m .probox svg { fill: rgba(0, 0, 0, 1) !important; } .asl_m .probox .innericon { background-color: rgb(34, 255, 171) !important; background-image: none !important; -webkit-background-image: none !important; -ms-background-image: none !important; } div.asl_m.asl_w { border:0px none rgb(0, 0, 0) !important;border-radius:0px 0px 0px 0px !important; box-shadow: none !important; } div.asl_m.asl_w .probox {border: none !important;} div.asl_r.asl_w.vertical .results .item::after { display: block; position: absolute; bottom: 0; content: ''; height: 1px; width: 100%; background: #D8D8D8; } div.asl_r.asl_w.vertical .results .item.asl_last_item::after { display: none; } .asl_nores_header { display: block; text-align: center!important; } </style> <link rel="icon" href="https://prophet.com/wp-content/uploads/2022/05/favicon-white-bg-300x300.png" sizes="32x32" /> <link rel="icon" href="https://prophet.com/wp-content/uploads/2022/05/favicon-white-bg-300x300.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://prophet.com/wp-content/uploads/2022/05/favicon-white-bg-300x300.png" /> <meta name="msapplication-TileImage" content="https://prophet.com/wp-content/uploads/2022/05/favicon-white-bg-300x300.png" /> <meta data="Markenaktivierung" /><meta data="services" /><meta name="title" property="og:title" content="Markenaktivierung" /><meta name="type" property="og:type" content="article" /><meta name="url" property="og:url" content="https://prophet.com/de/services/capabilities/brand-activation/" /><meta property="og:image" content="https://prophet.com/wp-content/uploads/2022/02/Brand-Activation.png" /><meta property="twitter:image" content="https://prophet.com/wp-content/uploads/2022/02/Brand-Activation.png" /> <script type="application/ld+json">{"@context":"http:\/\/schema.org\/","@type":"WebPage","url":"https:\/\/prophet.com\/de\/services\/capabilities\/brand-activation\/","headline":"Markenaktivierung","datePublished":"2022-04-25 16:29:46","dateModified":"2022-12-21 08:36:17","image":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Brand-Activation.png","publisher":{"@type":"Organization","url":"https:\/\/prophet.com","name":"Prophet Brand Strategy","logo":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Prophet-Logo-White.svg"}}</script> </head> <body class="services-template-default single single-services postid-20225 single-format-standard wp-custom-logo wp-embed-responsive site-wrapper ie group-blog no-js">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MJ37M2B" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>   <svg id="svg-icon-wrapper" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" style="display:none"> <symbol id="i-search" viewBox="0 0 64 64"> <path d="m64 61.7-23.83-20.82a23.49 23.49 0 1 0 -1.26 1.19l23.96 20.93zm-55.92-21.88a21.74 21.74 0 1 1 15.37 6.36 21.69 21.69 0 0 1 -15.37-6.36z"/> </symbol> <symbol id="i-circle-arrows" viewBox="0 0 64 64"> <path d="M50.79,50.11A25.72,25.72,0,0,1,6.69,37l5.67,3.35.85-1.43-8-4.72L0,41.29l1.34,1L5,37.3a27.43,27.43,0,0,0,54.14-.86l-1.7,0A25.63,25.63,0,0,1,50.79,50.11Z"/> <path d="M13.12,14.07A25.72,25.72,0,0,1,57.35,26.79l-5.7-3.29-.84,1.44,8,4.64L64,22.41l-1.35-1-3.64,5A27.43,27.43,0,0,0,4.92,27.52l1.68.12A25.76,25.76,0,0,1,13.12,14.07Z"/> </symbol> <symbol id="i-plus" viewBox="0 0 64 64"> <path d="m64 31.89h-31v-31.89h-2v31.89h-31v2h31v30.11h2v-30.11h31z"/> </symbol> <symbol id="i-down-chevron" viewBox="0 0 64 64"> <path d="m62.73 15.16-30.3 31.17-31.18-31.18-1.25 1.25 32.45 32.45 31.55-32.46z"/> </symbol> <symbol id="i-right-chevron" viewBox="0 0 64 64"> <path d="m15.16 1.27 31.17 30.3-31.18 31.18 1.25 1.25 32.45-32.45-32.46-31.55z"/> </symbol> <symbol id="i-right-circle-chevron" viewBox="-1 0 66 64"> <path d="M32,0A32,32,0,1,0,64,32,32,32,0,0,0,32,0ZM53.44,53.44A30.32,30.32,0,1,1,62.32,32,30.26,30.26,0,0,1,53.44,53.44Z"/><polygon points="28.6 22.08 28.6 22.08 38.66 31.86 28.59 41.93 29.79 43.12 41.06 31.84 29.78 20.87 28.6 22.08"/> </symbol> <symbol id="i-left-chevron" viewBox="0 0 64 64"> <path d="m48.84 62.73-31.17-30.3 31.18-31.18-1.25-1.25-32.45 32.45 32.46 31.55z"/> </symbol> <symbol id="i-external" viewBox="0 0 64 64"> <path d="m64.04 16.5-.04-16.5h-16.17l-.05 1.64 13.65.04-17.74 17.34 1.15 1.17 17.51-17.11.04 13.42z"/> <path d="m52.65 62.36h-50.95v-50.96h40.27v-1.64h-41.92v54.24h54.25v-41.91h-1.65z"/> </symbol> <symbol id="i-play" viewBox="0 0 53 53"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Tile-/-Video-/-Small" transform="translate(-124.000000, -63.000000)"> <g id="Icon-/-Play" transform="translate(124.000000, 63.000000)"> <circle id="Oval" fill="#00FFB5" cx="26.5" cy="26.5" r="26.5"></circle> <path d="M38.859126,25.5418863 L21.0488279,15.6528809 C20.7037534,15.4616935 20.2829851,15.4660886 19.9423631,15.6616711 C19.5995149,15.8594512 19.3902439,16.2198505 19.3902439,16.6110156 L19.3902439,36.3890265 C19.3902439,36.7801916 19.5995149,37.1405909 19.9423631,37.338371 C20.1160136,37.4372611 20.3097005,37.4878049 20.5033875,37.4878049 C20.6903957,37.4878049 20.8796301,37.4416562 21.0488279,37.3471612 L38.859126,27.4581558 C39.2086531,27.2625733 39.4268293,26.8977788 39.4268293,26.5000211 C39.4268293,26.1022633 39.2086531,25.7374689 38.859126,25.5418863 Z" id="Path" fill="#000000" fill-rule="nonzero"></path> </g> </g> </g> </symbol> </svg> <a class="skip-link screen-reader-text" href="#main">Skip to content</a> <header id="masthead" class="site-header"> <div class="header-main-nav-container"> <div class="header-main-nav-inner"> <div class="site-branding"> <a href="https://prophet.com/de/" class="custom-logo-link" rel="home"><img width="105" height="13" src="https://prophet.com/wp-content/uploads/2022/02/Prophet-Logo-White.svg" class="custom-logo" alt="Business Transformation Consultants | Prophet" decoding="async" /></a> </div>  <nav id="site-navigation" class="main-navigation navigation-menu" aria-label="Main Navigation"> <ul id="primary-menu" class="menu dropdown"><li id="menu-item-19386" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19386"><a href="https://prophet.com/de/about/">Über Prophet</a></li> <li id="menu-item-20185" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20185"><a href="https://prophet.com/de/services/">Kompetenzen</a></li> <li id="menu-item-32099" class="menu-item menu-item-type-post_type menu-item-object-services menu-item-32099"><a href="https://prophet.com/de/services/industries/">Branchen</a></li> <li id="menu-item-20186" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20186"><a href="https://prophet.com/de/work/">Referenzen</a></li> <li id="menu-item-20187" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20187"><a href="https://prophet.com/de/thinking/">Perspektiven</a></li> <li id="menu-item-20188" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20188"><a href="https://prophet.com/de/connect/">Kontakt</a></li> </ul> </nav> <div class="main-nav-options"> <ul class="flatten-list"> <li class="language-items"> <ul id="language-menu" class="menu dropdown"><li id="menu-item-13383" class="pll-parent-menu-item menu-item menu-item-type-custom menu-item-object-custom current-menu-parent menu-item-has-children menu-item-13383"><a href="#pll_switcher">Deutsch</a> <ul class="sub-menu"> <li id="menu-item-13383-en" class="lang-item lang-item-295 lang-item-en no-translation lang-item-first menu-item menu-item-type-custom menu-item-object-custom menu-item-13383-en"><a href="https://prophet.com/" hreflang="en-US" lang="en-US">English</a></li> <li id="menu-item-13383-de" class="lang-item lang-item-297 lang-item-de current-lang menu-item menu-item-type-custom menu-item-object-custom menu-item-13383-de"><a href="https://prophet.com/de/services/capabilities/brand-activation/" hreflang="de-DE" lang="de-DE">Deutsch</a></li> </ul> </li> </ul> </li> <li class="search"> <div class="icons"> <svg class="icon icon-search"> <use xlink:href="#i-search"></use> </svg> <svg class="icon icon-close"> <use xlink:href="#i-plus"></use> </svg> </div> </li> <li class="hamburger-menu"> <div class="hamburger" id="hamburger-1"> <span class="line"></span> <span class="line"></span> <span class="line"></span> </div> </li> </ul> </div> </div> </div> <div class="breadcrumbs"><a href="https://prophet.com/de" class="bounce-underline">Home</a> <span class="delimiter"> › </span> <a href="/de/services" class="bounce-underline">Kompetenzen</a><span class="delimiter"> › </span><span class="current">Markenaktivierung</span></div> </header> <main id="main" class="site-main"> <article class="post-container post-20225 services type-services status-publish format-standard has-post-thumbnail hentry"> <div class="entry-content"> <section class="section-content section-dark" style=""> <article class="container"> <div class="wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:55%"> <h1 class="wp-block-heading">Markenaktivierung</h1> <div style="height:25px" aria-hidden="true" class="wp-block-spacer phone:hidden"></div> <p>Markenaktivierung ist Marketing, das über das Image hinausgeht, und die Marke auf spezifische und ansprechende Weise zum Leben erweckt. Inhalte, Kampagnen und Erlebnisse müssen so funktionieren, dass sie für die Kund:innen immer, wenn sie mit der Marke interagieren, wie ein einziges Ökosystem wirken.  </p> <p>Marken, die von wirkungsvollen Verkaufsflächen bis zu bedeutsamer mobiler Kommunikation auf neue und erfinderische Weise mit den Menschen in Kontakt treten, werden immer relevanter. So wird ein „Gefällt mir“ zu „Liebe ich“ und die Marke zu einem unabdingbaren Teil des Lebens ihrer Kund:innen. </p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%"></div> </div> </article> </section> <section class="section-content section-dark" style=""> <article class="container"> <div style="height:70px" aria-hidden="true" class="wp-block-spacer phone:hidden"></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <h2 class="h3 wp-block-heading"><strong><strong>SPRE<strong>CHEN SIE MIT UNS</strong></strong></strong></h2> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <div class="form-wrapper"> <form id="form-block" class="form-basic" name="block_form" > <div class="form-row"> <label for="inquiy_type" class="dropmenu-wrapper" aria-label="Inquiry type"> <select id="inquiry_type" class="connect-inquiry required-form-field on-form-field" name="inquiry_type" > <option value="" selected="selected">Art der Anfrage*</option> <option value="Business Inquiry">Geschäftsanfrage</option> <option value="Media Interview">Medieninterview</option> <option value="Speaking Request">Referat</option> <option value="Other">Anderes</option> </select> <span class="bottom-line trans"></span> <svg class="icon white"> <use xlink:href="#i-down-chevron"></use> </svg> </label> </div> <div class="side-by-side-fields"> <label for="first_name" aria-label="First Name"> <input type="text" id="first_name" class="required-form-field on-form-field" name="first_name" placeholder="Vorname*" > <span class="bottom-line trans"></span> </label> <label for="last_name" aria-label="Last Name"> <input type="text" id="last_name" class="required-form-field on-form-field" name="last_name" placeholder="Nachname*"> <span class="bottom-line trans"></span> </label> </div> <div class="side-by-side-fields"> <label for="company"> <input type="text" id="company" class="required-form-field on-form-field" name="company" placeholder="Firma*"> <span class="bottom-line trans"></span> </label> <label for="seniority" class="dropmenu-wrapper" aria-label="Seniority"> <select id="seniority" class="connect-seniority required-form-field" name="seniority"> <option value="" selected="selected">Titel*</option> <option value="Analyst/Coordinator">Analyst/Koordinator:in</option> <option value="Assistant">Assistent:in</option> <option value="Division Manager">Bereichsleiter:in</option> <option value="Board Member">Vorstandsmitglied</option> <option value="Director">Direktor:in</option> <option value="Managing Director">Geschäftsführer:in</option> <option value="Manager">Manager:in</option> <option value="President">Präsident:in</option> <option value="Vice President">Vizepräsident:in</option> <option value="Professor">Professor:in</option> <option value="Student">Student:in</option> <option value="Other">Sonstiges</option> </select> <span class="bottom-line trans"></span> <svg class="icon white"> <use xlink:href="#i-down-chevron"></use> </svg> </label> </div> <div class="form-row"> <label for="job_function" class="dropmenu-wrapper" aria-label="Job Function"> <select id="job_function" class="connect-job-function required-form-field" name="job_function"> <option value="" selected="selected">Bereich*</option> <option value="Strategy">Strategie</option> <option value="Policy">Recht</option> <option value="Operations">Operations</option> <option value="Research & Development">Forschung & Entwicklung</option> <option value="Purchasing">Einkauf</option> <option value="Digital / Technology">Digital / Technology</option> <option value="Distribution">Vertrieb</option> <option value="Finance">Finanzen</option> <option value="Customer Experience">Kundenerlebnis</option> <option value="Personal / HR">Personal / HR</option> <option value="Communication/PR">Kommunikation / Pressearbeit</option> <option value="Product / Innovation">Produkt / Innovation</option> <option value="Marketing">Marketing / Vermarktung</option> <option value="Design">Design</option> <option value="Brand">Marke</option> </select> <span class="bottom-line trans"></span> <svg class="icon white"> <use xlink:href="#i-down-chevron"></use> </svg> </label> </div> <div class="form-row"> <label for="country" class="dropmenu-wrapper" aria-label="Country"> <select id="country" class="connect-country required-form-field on-form-field" name="country"> <option value="" selected="selected">Land*</option> <option value="AF">Afghanistan</option> <option value="EG">Ägypten</option> <option value="AX">Åland</option> <option value="AL">Albanien</option> <option value="DZ">Algerien</option> <option value="AS">Amerikanisch-Samoa</option> <option value="VI">Amerikanische Jungferninseln</option> <option value="AD">Andorra</option> <option value="AO">Angola</option> <option value="AI">Anguilla</option> <option value="AQ">Antarktis</option> <option value="AG">Antigua und Barbuda</option> <option value="GQ">Äquatorialguinea</option> <option value="AR">Argentinien</option> <option value="AM">Armenien</option> <option value="AW">Aruba</option> <option value="AC">Ascension</option> <option value="AZ">Aserbaidschan</option> <option value="ET">Äthiopien</option> <option value="AU">Australien</option> <option value="BS">Bahamas</option> <option value="BH">Bahrain</option> <option value="BD">Bangladesch</option> <option value="BB">Barbados</option> <option value="BY">Belarus (Weißrussland)</option> <option value="BE">Belgien</option> <option value="BZ">Belize</option> <option value="BJ">Benin</option> <option value="BM">Bermuda</option> <option value="BT">Bhutan</option> <option value="BO">Bolivien</option> <option value="BA">Bosnien und Herzegowina</option> <option value="BW">Botswana</option> <option value="BV">Bouvetinsel</option> <option value="BR">Brasilien</option> <option value="VG">Britische Jungferninseln</option> <option value="IO">Britisches Territorium im Indischen Ozean</option> <option value="BN">Brunei Darussalam</option> <option value="BG">Bulgarien</option> <option value="BF">Burkina Faso</option> <option value="BI">Burundi</option> <option value="EA">Ceuta, Melilla</option> <option value="CL">Chile</option> <option value="CN">Volksrepublik China</option> <option value="CP">Clipperton</option> <option value="CK">Cookinseln</option> <option value="CR">Costa Rica</option> <option value="CI">Côte d’Ivoire (Elfenbeinküste)</option> <option value="DK">Dänemark</option> <option value="DE">Deutschland</option> <option value="DG">Diego Garcia</option> <option value="DM">Dominica</option> <option value="DO">Dominikanische Republik</option> <option value="DJ">Dschibuti</option> <option value="EC">Ecuador</option> <option value="SV">El Salvador</option> <option value="ER">Eritrea</option> <option value="EE">Estland</option> <option value="FK">Falklandinseln</option> <option value="FO">Färöer</option> <option value="FJ">Fidschi</option> <option value="FI">Finnland</option> <option value="FR">Frankreich</option> <option value="GF">Französisch-Guayana</option> <option value="PF">Französisch-Polynesien</option> <option value="GA">Gabun</option> <option value="GM">Gambia</option> <option value="GE">Georgien</option> <option value="GH">Ghana</option> <option value="GI">Gibraltar</option> <option value="GD">Grenada</option> <option value="GR">Griechenland</option> <option value="GL">Grönland</option> <option value="GB">Großbritannien</option> <option value="GP">Guadeloupe</option> <option value="GU">Guam</option> <option value="GT">Guatemala</option> <option value="GG">Guernsey (Kanalinsel)</option> <option value="GN">Guinea</option> <option value="GW">Guinea-Bissau</option> <option value="GY">Guyana</option> <option value="HT">Haiti</option> <option value="HM">Heard- und McDonald-Inseln</option> <option value="HN">Honduras</option> <option value="HK">Hongkong</option> <option value="IN">Indien</option> <option value="ID">Indonesien</option> <option value="IM">Insel Man</option> <option value="IQ">Irak</option> <option value="IR">Iran</option> <option value="IE">Irland</option> <option value="IS">Island</option> <option value="IL">Israel</option> <option value="IT">Italien</option> <option value="JM">Jamaika</option> <option value="JP">Japan</option> <option value="YE">Jemen</option> <option value="JE">Jersey (Kanalinsel)</option> <option value="JO">Jordanien</option> <option value="KY">Kaimaninseln</option> <option value="KH">Kambodscha</option> <option value="CM">Kamerun</option> <option value="CA">Kanada</option> <option value="IC">Kanarische Inseln</option> <option value="CV">Kap Verde</option> <option value="KZ">Kasachstan</option> <option value="QA">Katar</option> <option value="KE">Kenia</option> <option value="KG">Kirgisistan</option> <option value="KI">Kiribati</option> <option value="CC">Kokosinseln</option> <option value="CO">Kolumbien</option> <option value="KM">Komoren</option> <option value="CD">Demokratische Republik Kongo</option> <option value="KP">Demokratische Volksrepublik Korea (Nordkorea)</option> <option value="KR">Republik Korea (Südkorea)</option> <option value="HR">Kroatien</option> <option value="CU">Kuba</option> <option value="KW">Kuwait</option> <option value="LA">Laos</option> <option value="LS">Lesotho</option> <option value="LV">Lettland</option> <option value="LB">Libanon</option> <option value="LR">Liberia</option> <option value="LY">Libyen</option> <option value="LI">Liechtenstein</option> <option value="LT">Litauen</option> <option value="LU">Luxemburg</option> <option value="MO">Macao</option> <option value="MG">Madagaskar</option> <option value="MW">Malawi</option> <option value="MY">Malaysia</option> <option value="MV">Malediven</option> <option value="ML">Mali</option> <option value="MT">Malta</option> <option value="MA">Marokko</option> <option value="MH">Marshallinseln</option> <option value="MQ">Martinique</option> <option value="MR">Mauretanien</option> <option value="MU">Mauritius</option> <option value="YT">Mayotte</option> <option value="MK">Mazedonien</option> <option value="MX">Mexiko</option> <option value="FM">Mikronesien</option> <option value="MD">Moldawien (Republik Moldau)</option> <option value="MC">Monaco</option> <option value="MN">Mongolei</option> <option value="ME">Montenegro</option> <option value="MS">Montserrat</option> <option value="MZ">Mosambik</option> <option value="MM">Myanmar (Burma)</option> <option value="NA">Namibia</option> <option value="NR">Nauru</option> <option value="NP">Nepal</option> <option value="NC">Neukaledonien</option> <option value="NZ">Neuseeland</option> <option value="NI">Nicaragua</option> <option value="NL">Niederlande</option> <option value="AN">Niederländische Antillen</option> <option value="NE">Niger</option> <option value="NG">Nigeria</option> <option value="NU">Niue</option> <option value="MP">Nördliche Marianen</option> <option value="NF">Norfolkinsel</option> <option value="NO">Norwegen</option> <option value="OM">Oman</option> <option value="XO">Orbit</option> <option value="AT">Österreich</option> <option value="TL">Osttimor (Timor-Leste)</option> <option value="PK">Pakistan</option> <option value="PS">Palästinensische Autonomiegebiete</option> <option value="PW">Palau</option> <option value="PA">Panama</option> <option value="PG">Papua-Neuguinea</option> <option value="PY">Paraguay</option> <option value="PE">Peru</option> <option value="PH">Philippinen</option> <option value="PN">Pitcairninseln</option> <option value="PL">Polen</option> <option value="PT">Portugal</option> <option value="PR">Puerto Rico</option> <option value="TW">Republik China (Taiwan)</option> <option value="CG">Republik Kongo</option> <option value="RE">Réunion</option> <option value="RW">Ruanda</option> <option value="RO">Rumänien</option> <option value="RU">Russische Föderation</option> <option value="BL">Saint-Barthélemy</option> <option value="MF">Saint-Martin</option> <option value="SB">Salomonen</option> <option value="ZM">Sambia</option> <option value="WS">Samoa</option> <option value="SM">San Marino</option> <option value="ST">São Tomé und Príncipe</option> <option value="SA">Saudi-Arabien</option> <option value="SE">Schweden</option> <option value="CH">Schweiz</option> <option value="SN">Senegal</option> <option value="RS">Serbien</option> <option value="SC">Seychellen</option> <option value="SL">Sierra Leone</option> <option value="ZW">Simbabwe</option> <option value="SG">Singapur</option> <option value="SK">Slowakei</option> <option value="SI">Slowenien</option> <option value="SO">Somalia</option> <option value="ES">Spanien</option> <option value="LK">Sri Lanka</option> <option value="SH">St. Helena</option> <option value="KN">St. Kitts und Nevis</option> <option value="LC">St. Lucia</option> <option value="PM">Saint-Pierre und Miquelon</option> <option value="VC">St. Vincent und die Grenadinen</option> <option value="ZA">Südafrika</option> <option value="SD">Sudan</option> <option value="GS">Südgeorgien und die Südlichen Sandwichinseln</option> <option value="SR">Suriname</option> <option value="SJ">Svalbard und Jan Mayen</option> <option value="SZ">Swasiland</option> <option value="SY">Syrien</option> <option value="TJ">Tadschikistan</option> <option value="TZ">Tansania</option> <option value="TH">Thailand</option> <option value="TG">Togo</option> <option value="TK">Tokelau</option> <option value="TO">Tonga</option> <option value="TT">Trinidad und Tobago</option> <option value="TA">Tristan da Cunha</option> <option value="TD">Tschad</option> <option value="CZ">Tschechische Republik</option> <option value="TN">Tunesien</option> <option value="TR">Türkei</option> <option value="TM">Turkmenistan</option> <option value="TC">Turks- und Caicosinseln</option> <option value="TV">Tuvalu</option> <option value="UG">Uganda</option> <option value="UA">Ukraine</option> <option value="HU">Ungarn</option> <option value="UY">Uruguay</option> <option value="UZ">Usbekistan</option> <option value="VU">Vanuatu</option> <option value="VA">Vatikanstadt</option> <option value="VE">Venezuela</option> <option value="AE">Vereinigte Arabische Emirate</option> <option value="US">Vereinigte Staaten von Amerika (USA)</option> <option value="GB">Vereinigtes Königreich Großbritannien und Nordirland</option> <option value="VN">Vietnam</option> <option value="WF">Wallis und Futuna</option> <option value="CX">Weihnachtsinsel</option> <option value="EH">Westsahara</option> <option value="CF">Zentralafrikanische Republik</option> <option value="CY">Zypern</option> </select> <span class="bottom-line trans"></span> <svg class="icon white"> <use xlink:href="#i-down-chevron"></use> </svg> </label> </div> <div class="form-row" aria-label="Email"> <label for="email"> <input type="email" id="email" class="required-form-field on-form-field" name="email" placeholder="Geschäftliche E-Mail-Adresse*"> <span class="bottom-line trans"></span> </label> </div> <div class="form-row"> <label for="message" class="textarea"> <textarea class="connect-message required-form-field on-form-field" id="message" name="message" placeholder="Nachricht*"></textarea> <span class="bottom-line trans"></span> </label> </div> <div class="form-row"> <label for="referral" class="dropmenu-wrapper"> <select id="referral" name="referral" class="connect-how dropmenu-wrapper on-form-field"> <option value="" selected="selected">Wie haben Sie von Prophet erfahren?</option> <option value="Blog">Artikel</option> <option value="News/Press">Nachrichten/Presse</option> <option value="Research/Reports">Forschung/Berichte</option> <option value="Social Media">Soziale Medien</option> <option value="Speaking/Conference">Vorträge/Konferenzen</option> <option value="Web Search">Websuche</option> <option value="Word of Mouth">Persönliche Empfehlung</option> <option value="Other">Sonstiges</option> </select> <svg class="icon white"> <use xlink:href="#i-down-chevron"></use> </svg> </label> </div> <div class="form-row"> <label for="referral_details" aria-label="Referral details"> <input type="text" id="referral_details" class="on-form-field" name="referral_details" placeholder="Wenn „Anderes“, spezifizieren Sie"> </label> </div> <div class="form-row"> <label class="checkbox-wrapper" aria-label="Newsletter checkbox"> <span class="checkbox-message">Möchten Sie zukünftig spannende Insights und Neuigkeiten von uns erhalten?</span> <input type="checkbox" class="connect-checkbox on-form-field" name="subscribe_box"> <span class="checkmark"></span>  </label> </div> <input type="hidden" class="recaptcha_token" name="recaptcha_token"> <input type="hidden" class="site_language" name="site_language" value="de_DE"> <input type="hidden" class="report_name" name="report_name" value="Prophet"> <input type="hidden" name="elqCustomerGUID" value=""> <input type="hidden" name="elqCookieWrite" value="0"> <input type="hidden" name="utm_source" class="utm_source" value=""> <input type="hidden" name="utm_medium" class="utm_medium" value=""> <input type="hidden" name="utm_campaign" class="utm_campaign" value=""> <div class="form-row button-container"> <div class="wp-block-buttons"> <div class="wp-block-button is-style-fill"> <span class="required-message">*Bitte füllen Sie alle Pflichtfelder aus!</span> <input class="wp-block-button__link no-border-radius connect-submit-btn" type="submit" name="submit" value="Absenden" /> </div> </div> </div> </form> <div class="success-container flex-wrap"> <p class="h3">Thank you for your inquiry.</p> <div>If your submission requires a response, we will be in touch shortly. In the meantime, we encourage you to learn more <a href="/about" class="has-green-color">about our firm</a> and read some of our <a href="/thinking" class="has-green-color">latest and greatest thinking</a>.</div> </div> </div></div> </div> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> </article> </section> <section class="section-content section-white" style="background-color: #ffffff;color: #000000;"> <article class="container"> <h2 class="h3 wp-block-heading"><strong><strong><strong>DAS KÖNNTE SIE AUCH INTERESSIEREN …</strong></strong></strong></h2> <div class="tile-link-container tile-link-container-light"> <div class="tile-link-inner-container"> <div class="tile-link-block" style="background: #fcfcfc; color: #000000;"> <a href="https://prophet.com/de/services/capabilities/brand-marketing-campaigns/" class="tile-anchor-link "> <div class="line-bar"></div> <p class="tile-title">Marken-Marketingkampagnen </p> <p class="tile-text">FÄHIGKEIT</p> </a> </div> <div class="tile-link-block" style="background: #fcfcfc; color: #000000;"> <a href="https://prophet.com/de/services/capabilities/verbal-branding/" class="tile-anchor-link "> <div class="line-bar"></div> <p class="tile-title">Verbales Branding</p> <p class="tile-text">FÄHIGKEIT</p> </a> </div> <div class="tile-link-block" style="background: #fcfcfc; color: #000000;"> <a href="https://prophet.com/de/services/capabilities/brand-portfolio-architecture/" class="tile-anchor-link "> <div class="line-bar"></div> <p class="tile-title">Markenportfolio und -architektur</p> <p class="tile-text">FÄHIGKEIT</p> </a> </div> </div> </div> </article> </section> <p></p> </div> <footer class="entry-footer bg-white text-black"> </footer> </article> </main> <footer class="site-footer"> <div class="container"> <div class="site-footer-inner block-fade-in"> <div class="footer-content"> <div class="row social-footer-row"> <h3 class="title h5">SOZIALE MEDIEN</h3> <ul class="flatten-list content-container social-icons one-row"> <li class="social-icon instagram mr-2"> <a class="social-link" href="https://www.instagram.com/prophetconsulting" target="_blank"> <svg height="24" width="24" class="svg-icon instagram-icon" aria-hidden="true" role="img"> <use xlink:href="#instagram-icon"></use> </svg> <span class="screen-reader-text"> Link to Instagram </span> </a> </li> <li class="social-icon facebook mr-2"> <a class="social-link" href="https://www.facebook.com/prophetconsulting" target="_blank"> <svg height="24" width="24" class="svg-icon facebook-icon" aria-hidden="true" role="img"> <use xlink:href="#facebook-icon"></use> </svg> <span class="screen-reader-text"> Link to Facebook </span> </a> </li> <li class="social-icon threads mr-2"> <a class="social-link" href="https://www.threads.net/@prophetconsulting?igshid=MzRlODBiNWFlZA==" target="_blank"> <svg height="24" width="24" class="svg-icon threads-icon" aria-hidden="true" role="img"> <use xlink:href="#threads-icon"></use> </svg> <span class="screen-reader-text"> Link to Threads </span> </a> </li> <li class="social-icon linkedin mr-2"> <a class="social-link" href="https://www.linkedin.com/company/prophet" target="_blank"> <svg height="24" width="24" class="svg-icon linkedin-icon" aria-hidden="true" role="img"> <use xlink:href="#linkedin-icon"></use> </svg> <span class="screen-reader-text"> Link to Linkedin </span> </a> </li> <li class="social-icon weixin mr-2"> <a class="social-link no-link-anchor" href="https://weixin.qq.com/r/yCmrsx-EWEInrVvQ93za" target="_blank"> <svg height="24" width="24" class="svg-icon weixin-icon" aria-hidden="true" role="img"> <use xlink:href="#weixin-icon"></use> </svg> <svg height="24" width="24" class="svg-icon wechat-qrcode" aria-hidden="true" role="img"> <use xlink:href="#wechat-qrcode"></use> </svg> <span class="screen-reader-text"> Link to Weixin </span> </a> </li> </ul> </div> <div class="row connect-footer-row"> <h3 class="title h5">WEITERE INFORMATIONEN</h3> <div class="content-container"> <div class="newsletter"> <h4>Newsletter</h4> <p>Bleiben Sie auf dem Laufenden. Profitieren Sie von unseren neuesten Erkenntnissen rund um die Themen Wachstum und Transformation.</p> <div class="form-newsletter"> <a href="https://prophet.com/de/subscribe" class="animate-underline" style="--bg-underline-color: #22ffab;"> Jetzt anmelden </a> </div> </div> <div class="contact-us"> <h4>Kontakt</h4> <p>Sie brauchen Hilfe mit einem Projekt, haben eine Frage zu unseren Stellenangeboten oder unserer Arbeit mit gemeinnützigen Organisationen? Wir sind für Sie da.</p> <div class="form-newsletter"> <a href="https://prophet.com/de/connect" class="animate-underline" style="--bg-underline-color: #22ffab;"> Jetzt kontaktieren </a> </div> </div> </div> </div> <div class="row prophet-footer-row"> <h3 class="title h5 phone:order-2">© PROPHET 2024</h3> <div class="content-container"> <nav id="site-footer-navigation" class="footer-navigation" aria-label="Footer Navigation"> <ul id="footer-main-menu" class="menu-list"><li id="menu-item-22777" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22777"><a href="https://prophet.com/de/services/">Kompetenzen</a></li> <li id="menu-item-22786" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22786"><a href="https://prophet.com/de/work/">Referenzen</a></li> <li id="menu-item-22787" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22787"><a href="https://prophet.com/de/thinking/">Perspektiven</a></li> <li id="menu-item-22788" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22788"><a href="https://prophet.com/de/about/">Über Prophet</a></li> <li id="menu-item-22789" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22789"><a href="https://prophet.com/de/thinking/aaker/">Aaker über Marken</a></li> <li id="menu-item-24456" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-24456"><a href="/de/about/careers/">Karriere</a></li> <li id="menu-item-24253" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-24253"><a href="https://prophet.com/de/privacy/">Datenschutzerklärung</a></li> <li id="menu-item-24254" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-24254"><a href="https://prophet.com/de/terms-of-use/">Nutzungsbedingungen</a></li> <li id="menu-item-24255" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-24255"><a href="https://prophet.com/de/impressum/">Impressum</a></li> </ul> </nav> </div> </div> </div> </div> </div>   </footer>  <div id="frontend-search"> <div class="container"> <span class="h1">Ask Prophet</span> <div class="asl_w_container asl_w_container_1"> <div id='ajaxsearchlite1' data-id="1" data-instance="1" class="asl_w asl_m asl_m_1 asl_m_1_1"> <div class="probox"> <div class='prosettings' style='display:none;' data-opened=0> <div class='innericon'> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="22" height="22" viewBox="0 0 512 512" enable-background="new 0 0 512 512" xml:space="preserve"> <polygon transform = "rotate(90 256 256)" points="142.332,104.886 197.48,50 402.5,256 197.48,462 142.332,407.113 292.727,256 "/> </svg> </div> </div> <div class='proinput'> <form role="search" action='#' autocomplete="off" aria-label="Search form"> <input aria-label="Search input" type='search' class='orig' tabindex="0" name='phrase' placeholder='Search here..' value='' autocomplete="off"/> <input aria-label="Search autocomplete" type='text' class='autocomplete' tabindex="-1" name='phrase' value='' autocomplete="off" disabled/> <input type='submit' value="Start search" style='width:0; height: 0; visibility: hidden;'> </form> </div> <button class='promagnifier' tabindex="0" aria-label="Search magnifier"> <span class='innericon' style="display:block;"> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="22" height="22" viewBox="0 0 512 512" enable-background="new 0 0 512 512" xml:space="preserve"> <path d="M460.355,421.59L353.844,315.078c20.041-27.553,31.885-61.437,31.885-98.037 C385.729,124.934,310.793,50,218.686,50C126.58,50,51.645,124.934,51.645,217.041c0,92.106,74.936,167.041,167.041,167.041 c34.912,0,67.352-10.773,94.184-29.158L419.945,462L460.355,421.59z M100.631,217.041c0-65.096,52.959-118.056,118.055-118.056 c65.098,0,118.057,52.959,118.057,118.056c0,65.096-52.959,118.056-118.057,118.056C153.59,335.097,100.631,282.137,100.631,217.041 z"/> </svg> </span> </button> <div class='proloading'> <div class="asl_loader"><div class="asl_loader-inner asl_simple-circle"></div></div> </div> <div class='proclose'> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="12" height="12" viewBox="0 0 512 512" enable-background="new 0 0 512 512" xml:space="preserve"> <polygon points="438.393,374.595 319.757,255.977 438.378,137.348 374.595,73.607 255.995,192.225 137.375,73.622 73.607,137.352 192.246,255.983 73.622,374.625 137.352,438.393 256.002,319.734 374.652,438.378 "/> </svg> </div> </div> </div> <div class='asl_data_container' style="display:none !important;"> <div class="asl_init_data wpdreams_asl_data_ct" style="display:none !important;" id="asl_init_id_1" data-asl-id="1" data-asl-instance="1" data-asldata="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"></div> <div id="asl_hidden_data"> <svg style="position:absolute" height="0" width="0"> <filter id="aslblur"> <feGaussianBlur in="SourceGraphic" stdDeviation="4"/> </filter> </svg> <svg style="position:absolute" height="0" width="0"> <filter id="no_aslblur"></filter> </svg> </div> </div> <div id='ajaxsearchliteres1' class='vertical wpdreams_asl_results asl_w asl_r asl_r_1 asl_r_1_1'> <div class="results"> <div class="resdrg"> </div> </div> </div> <div id='__original__ajaxsearchlitesettings1' data-id="1" class="searchsettings wpdreams_asl_settings asl_w asl_s asl_s_1"> <form name='options' aria-label="Search settings form" autocomplete = 'off'> <input type="hidden" name="filters_changed" style="display:none;" value="0"> <input type="hidden" name="filters_initial" style="display:none;" value="1"> <div class="asl_option_inner hiddend"> <input type='hidden' name='qtranslate_lang' id='qtranslate_lang1' value='0'/> </div> <div class="asl_option_inner hiddend"> <input type='hidden' name='polylang_lang' value='de'/> </div> <fieldset class="asl_sett_scroll"> <legend style="display: none;">Generic selectors</legend> <div class="asl_option" tabindex="0"> <div class="asl_option_inner"> <input type="checkbox" value="exact" aria-label="Exact matches only" name="asl_gen[]" /> <div class="asl_option_checkbox"></div> </div> <div class="asl_option_label"> Exact matches only </div> </div> <div class="asl_option" tabindex="0"> <div class="asl_option_inner"> <input type="checkbox" value="title" aria-label="Search in title" name="asl_gen[]" checked="checked"/> <div class="asl_option_checkbox"></div> </div> <div class="asl_option_label"> Search in title </div> </div> <div class="asl_option" tabindex="0"> <div class="asl_option_inner"> <input type="checkbox" value="content" aria-label="Search in content" name="asl_gen[]" checked="checked"/> <div class="asl_option_checkbox"></div> </div> <div class="asl_option_label"> Search in content </div> </div> <div class="asl_option_inner hiddend"> <input type="checkbox" value="excerpt" aria-label="Search in excerpt" name="asl_gen[]" checked="checked"/> <div class="asl_option_checkbox"></div> </div> </fieldset> <fieldset class="asl_sett_scroll"> <legend style="display: none;">Post Type Selectors</legend> <div class="asl_option_inner hiddend"> <input type="checkbox" value="post" aria-label="Hidden option, ignore please" name="customset[]" checked="checked"/> </div> <div class="asl_option_inner hiddend"> <input type="checkbox" value="case-studies" aria-label="Hidden option, ignore please" name="customset[]" checked="checked"/> </div> <div class="asl_option_inner hiddend"> <input type="checkbox" value="services" aria-label="Hidden option, ignore please" name="customset[]" checked="checked"/> </div> <div class="asl_option_inner hiddend"> <input type="checkbox" value="news-press" aria-label="Hidden option, ignore please" name="customset[]" checked="checked"/> </div> <div class="asl_option_inner hiddend"> <input type="checkbox" value="about" aria-label="Hidden option, ignore please" name="customset[]" checked="checked"/> </div> <div class="asl_option_inner hiddend"> <input type="checkbox" value="careers" aria-label="Hidden option, ignore please" name="customset[]" checked="checked"/> </div> </fieldset> </form> </div> </div> </div> </div>  <div class="modalOverlay"> <div class="loading-circle-container"> <div class="loading-circle-arrows"> <svg class="icon circle-arrows white"> <use xlink:href="#i-circle-arrows"></use> </svg> </div> </div> </div>   <div id="hamburger-navigation"> <nav class="container mobile-navigation"> <ul id="mobile-menu" class="menu"><li id="menu-item-20192" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-20192"><a href="https://prophet.com/de/about/">Über Prophet</a> <ul class="sub-menu"> <li id="menu-item-20208" class="menu-item menu-item-type-post_type menu-item-object-about menu-item-20208"><a href="https://prophet.com/de/about/leadership/">Führungsteam und Expert:innen</a></li> <li id="menu-item-20210" class="menu-item menu-item-type-post_type menu-item-object-about menu-item-20210"><a href="https://prophet.com/de/about/careers/">Karriere</a></li> <li id="menu-item-20211" class="menu-item menu-item-type-post_type menu-item-object-about menu-item-20211"><a href="https://prophet.com/de/about/culture/">Unsere Unternehmenskultur</a></li> <li id="menu-item-20212" class="menu-item menu-item-type-post_type menu-item-object-about menu-item-20212"><a href="https://prophet.com/de/about/impact/">Unser soziales Engagement: Prophet Impact</a></li> <li id="menu-item-20214" class="menu-item menu-item-type-post_type menu-item-object-about menu-item-20214"><a href="https://prophet.com/de/about/news-press/">News</a></li> </ul> </li> <li id="menu-item-20193" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-20193"><a href="https://prophet.com/de/services/">Kompetenzen</a> <ul class="sub-menu"> <li id="menu-item-20207" class="menu-item menu-item-type-post_type menu-item-object-services menu-item-20207"><a href="https://prophet.com/de/services/industries/">Branchen</a></li> </ul> </li> <li id="menu-item-20194" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-20194"><a href="https://prophet.com/de/work/">Referenzen</a> <ul class="sub-menu"> <li id="menu-item-20204" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20204"><a href="https://prophet.com/de/work/case-studies/">Fallstudien</a></li> <li id="menu-item-20203" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20203"><a href="https://prophet.com/de/work/testimonials/">Kundenstimmen</a></li> </ul> </li> <li id="menu-item-20195" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-20195"><a href="https://prophet.com/de/thinking/">Perspektiven</a> <ul class="sub-menu"> <li id="menu-item-20198" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20198"><a href="https://prophet.com/de/thinking/all-posts/">Prophet Perspektiven</a></li> <li id="menu-item-20200" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20200"><a href="https://prophet.com/de/thinking/aaker/">Aaker über Marken</a></li> <li id="menu-item-20201" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20201"><a href="https://prophet.com/de/thinking/relevantbrands/">Prophet Brand Relevance Index®</a></li> </ul> </li> <li id="menu-item-20196" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-20196"><a href="https://prophet.com/de/connect/">Kontakt</a> <ul class="sub-menu"> <li id="menu-item-20215" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20215"><a href="https://prophet.com/de/subscribe/">Newsletter</a></li> </ul> </li> </ul> </nav> </div> <div id="prophet-offline-message" class="!hidden"><p>Your network connection is offline.</p></div> <img src="https://s.ml-attr.com/getuid?https%3a%2f%2fattr.ml-api.io%2f%3fdomain%3dwww.prophet.com%26pId%3d%24UID" width="1" height="1" style="display:none" />  <img src="https://secure.adnxs.com/px?id=1680168&t=2" width="1" height="1" />  <script type="text/javascript"> window._elqQ = window._elqQ || []; window._elqQ.push(['elqSetSiteId', '1597073417']); window._elqQ.push(['elqUseFirstPartyCookie', 'tracking.prophet.com']); function OptanonWrapper() { window._elqQ.push(['elqTrackPageViewOptinByCountry']); window._elqQ.push(['elqTrackPageView', window.location.href]); function async_load() { var s = document.createElement('script'); s.type = 'text/javascript'; s.async = true; s.src = '//img.en25.com/i/elqCfg.min.js'; var x = document.getElementsByTagName('script')[0]; x.parentNode.insertBefore(s, x); } if ( ('complete' === document.readyState || 'loading' !== document.readyState) && !document.documentElement.doScroll ) { async_load(); } else { document.addEventListener('DOMContentLoaded', async_load); } // if (window.addEventListener) window.addEventListener('DOMContentLoaded', async_load, false); // else if (window.attachEvent) window.attachEvent('onload', async_load); this.ProcessIntegrationModules = function() { var json = Optanon.GetDomainData(); for (var i = 0; i < json.Groups.length; i += 1) { var group = json.Groups[i]; var eloquaCookieGroup = null; if (group.Cookies && group.Cookies.length > 0) { for (var k = 0; k < group.Cookies.length; k += 1) { var cookie = group.Cookies[k]; if (cookie.Name === "ELOQUA") { eloquaCookieGroup = group.Parent ? group.Parent.OptanonGroupId : group.OptanonGroupId; } } } if (eloquaCookieGroup !== null) { var groupIsActive = OptanonActiveGroups.indexOf(eloquaCookieGroup) != -1; SetEloquaTracking(groupIsActive); } } } ProcessIntegrationModules(); } function SetEloquaTracking(optIn) { var trackingStatus = optIn ? "elqOptIn" : "elqOptOut"; var a = window._elqQ.push([trackingStatus]); }; </script> <script type="text/javascript"> var _paq = _paq || []; _paq.push(['setCustomDimension', 1, '{"ID":223,"name":"Kendra Whelan","avatar":"14a9a4fe27c7de1928d68574fefb701c"}']); _paq.push(['trackPageView']); (function () { var u = "https://stats1.wpmudev.com/"; _paq.push(['setTrackerUrl', u + 'track/']); _paq.push(['setSiteId', '178349']); var d = document, g = d.createElement('script'), s = d.getElementsByTagName('script')[0]; g.type = 'text/javascript'; g.async = true; g.defer = true; g.src = 'https://stats.wpmucdn.com/analytics.js'; s.parentNode.insertBefore(g, s); })(); </script> <style id='core-block-supports-inline-css' type='text/css'> .wp-container-core-columns-is-layout-1{flex-wrap:nowrap;}.wp-container-core-columns-is-layout-2{flex-wrap:nowrap;} </style> <script type="text/javascript" src="https://prophet.com/wp-content/themes/prophetv3/inc/js_vendors/gsap/gsap.min.js?ver=3.7.1" id="prophetv3_gsap-js"></script> <script type="text/javascript" src="https://prophet.com/wp-content/themes/prophetv3/inc/js_vendors/gsap/ScrollTrigger.min.js?ver=3.7.1" id="prophetv3_gsap_scrollTrigger-js"></script> <script type="text/javascript" src="https://prophet.com/wp-content/themes/prophetv3/inc/js_vendors/gsap/ScrollToPlugin.min.js?ver=3.7.1" id="prophetv3_gsap_scrollTo-js"></script> <script type="text/javascript" src="https://prophet.com/wp-content/themes/prophetv3/inc/js_vendors/gsap/DrawSVGPlugin.min.js?ver=3.7.1" id="prophetv3_gsap_drawSvg-js"></script> <script type="text/javascript" src="https://prophet.com/wp-content/themes/prophetv3/build/index.js?ver=144c01be7354ea8f648e" id="prophetv3_scripts-js"></script> <script type="text/javascript" src="https://prophet.com/wp-content/themes/prophetv3/build/form-popup-subscribe.js?ver=144c01be7354ea8f648e" id="prophetv3_form_popup_subscribe-js"></script> <script type="text/javascript" id="prophetv3_social_sharing-js-extra"> /* <![CDATA[ */ var postProps = {"url":"https:\/\/prophet.com\/de\/services\/capabilities\/brand-activation\/","title":"Markenaktivierung","excerpt":"","image":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Brand-Activation.png"}; /* ]]> */ </script> <script type="text/javascript" src="https://prophet.com/wp-content/themes/prophetv3/build/social-sharing.js?ver=144c01be7354ea8f648e" id="prophetv3_social_sharing-js"></script> <script type="text/javascript" src="https://prophet.com/wp-content/themes/prophetv3/build/site-offline.js?ver=144c01be7354ea8f648e" id="prophetv3_site_offline-js"></script> <script type="text/javascript" id="wd-asl-ajaxsearchlite-js-before"> /* <![CDATA[ */ window.ASL = typeof window.ASL !== 'undefined' ? window.ASL : {}; window.ASL.wp_rocket_exception = "DOMContentLoaded"; window.ASL.ajaxurl = "https:\/\/prophet.com\/wp-admin\/admin-ajax.php"; window.ASL.backend_ajaxurl = "https:\/\/prophet.com\/wp-admin\/admin-ajax.php"; window.ASL.js_scope = "jQuery"; window.ASL.asl_url = "https:\/\/prophet.com\/wp-content\/plugins\/ajax-search-lite\/"; window.ASL.detect_ajax = 1; window.ASL.media_query = 4765; window.ASL.version = 4765; window.ASL.pageHTML = ""; window.ASL.additional_scripts = [{"handle":"wd-asl-ajaxsearchlite","src":"https:\/\/prophet.com\/wp-content\/plugins\/ajax-search-lite\/js\/min\/plugin\/optimized\/asl-prereq.js","prereq":[]},{"handle":"wd-asl-ajaxsearchlite-core","src":"https:\/\/prophet.com\/wp-content\/plugins\/ajax-search-lite\/js\/min\/plugin\/optimized\/asl-core.js","prereq":[]},{"handle":"wd-asl-ajaxsearchlite-vertical","src":"https:\/\/prophet.com\/wp-content\/plugins\/ajax-search-lite\/js\/min\/plugin\/optimized\/asl-results-vertical.js","prereq":["wd-asl-ajaxsearchlite"]},{"handle":"wd-asl-ajaxsearchlite-autocomplete","src":"https:\/\/prophet.com\/wp-content\/plugins\/ajax-search-lite\/js\/min\/plugin\/optimized\/asl-autocomplete.js","prereq":["wd-asl-ajaxsearchlite"]},{"handle":"wd-asl-ajaxsearchlite-load","src":"https:\/\/prophet.com\/wp-content\/plugins\/ajax-search-lite\/js\/min\/plugin\/optimized\/asl-load.js","prereq":["wd-asl-ajaxsearchlite-autocomplete"]}]; window.ASL.script_async_load = false; window.ASL.init_only_in_viewport = true; window.ASL.font_url = "https:\/\/prophet.com\/wp-content\/plugins\/ajax-search-lite\/css\/fonts\/icons2.woff2"; window.ASL.css_async = false; window.ASL.highlight = {"enabled":false,"data":[]}; window.ASL.analytics = {"method":0,"tracking_id":"","string":"?ajax_search={asl_term}","event":{"focus":{"active":1,"action":"focus","category":"ASL","label":"Input focus","value":"1"},"search_start":{"active":0,"action":"search_start","category":"ASL","label":"Phrase: {phrase}","value":"1"},"search_end":{"active":1,"action":"search_end","category":"ASL","label":"{phrase} | {results_count}","value":"1"},"magnifier":{"active":1,"action":"magnifier","category":"ASL","label":"Magnifier clicked","value":"1"},"return":{"active":1,"action":"return","category":"ASL","label":"Return button pressed","value":"1"},"facet_change":{"active":0,"action":"facet_change","category":"ASL","label":"{option_label} | {option_value}","value":"1"},"result_click":{"active":1,"action":"result_click","category":"ASL","label":"{result_title} | {result_url}","value":"1"}}}; window.ASL_INSTANCES = [];window.ASL_INSTANCES[1] = {"homeurl":"https:\/\/prophet.com\/de\/","resultstype":"vertical","resultsposition":"hover","itemscount":4,"charcount":0,"highlight":0,"highlightwholewords":1,"singleHighlight":0,"scrollToResults":{"enabled":0,"offset":0},"resultareaclickable":1,"autocomplete":{"enabled":1,"lang":"en","trigger_charcount":0},"mobile":{"menu_selector":"#menu-toggle"},"trigger":{"click":"results_page","click_location":"same","update_href":0,"return":"results_page","return_location":"same","facet":1,"type":1,"redirect_url":"?s={phrase}","delay":300},"animations":{"pc":{"settings":{"anim":"fadedrop","dur":300},"results":{"anim":"fadedrop","dur":300},"items":"voidanim"},"mob":{"settings":{"anim":"fadedrop","dur":300},"results":{"anim":"fadedrop","dur":300},"items":"voidanim"}},"autop":{"state":"disabled","phrase":"","count":1},"resPage":{"useAjax":0,"selector":"#main","trigger_type":1,"trigger_facet":1,"trigger_magnifier":0,"trigger_return":0},"resultsSnapTo":"center","results":{"width":"auto","width_tablet":"auto","width_phone":"auto"},"settingsimagepos":"right","closeOnDocClick":1,"overridewpdefault":1,"override_method":"get"}; /* ]]> */ </script> <script type="text/javascript" src="https://prophet.com/wp-content/plugins/ajax-search-lite/js/min/plugin/optimized/asl-prereq.js?ver=4765" id="wd-asl-ajaxsearchlite-js"></script> <script type="text/javascript" src="https://prophet.com/wp-content/plugins/ajax-search-lite/js/min/plugin/optimized/asl-core.js?ver=4765" id="wd-asl-ajaxsearchlite-core-js"></script> <script type="text/javascript" src="https://prophet.com/wp-content/plugins/ajax-search-lite/js/min/plugin/optimized/asl-results-vertical.js?ver=4765" id="wd-asl-ajaxsearchlite-vertical-js"></script> <script type="text/javascript" src="https://prophet.com/wp-content/plugins/ajax-search-lite/js/min/plugin/optimized/asl-autocomplete.js?ver=4765" id="wd-asl-ajaxsearchlite-autocomplete-js"></script> <script type="text/javascript" src="https://prophet.com/wp-content/plugins/ajax-search-lite/js/min/plugin/optimized/asl-load.js?ver=4765" id="wd-asl-ajaxsearchlite-load-js"></script> <script type="text/javascript" src="https://prophet.com/wp-content/plugins/ajax-search-lite/js/min/plugin/optimized/asl-wrapper.js?ver=4765" id="wd-asl-ajaxsearchlite-wrapper-js"></script> <script type="text/javascript" src="https://prophet.com/wp-content/themes/prophetv3/build/form-block.js?ver=1.0.0" id="prophetv3_form_block-js"></script> <script type="text/javascript"> (function() { var expirationDate = new Date(); expirationDate.setTime( expirationDate.getTime() + 31536000 * 1000 ); document.cookie = "pll_language=de; expires=" + expirationDate.toUTCString() + "; path=/; secure; SameSite=Lax"; }()); </script> <div class="svg-sprite-wrapper"><svg xmlns="http://www.w3.org/2000/svg"><symbol id="caret-down" viewBox="0 0 16 28"><title>caret-down</title><path fill="currentColor" d="M16 11a.99.99 0 0 1-.297.703l-7 7C8.516 18.89 8.265 19 8 19s-.516-.109-.703-.297l-7-7A.996.996 0 0 1 0 11c0-.547.453-1 1-1h14c.547 0 1 .453 1 1z"/></symbol><symbol id="close" viewBox="0 0 22.5 22.27"><defs><style>.e976b01e-b823-4a33-afa4-7e423e5efc07{fill:#303536}</style></defs><title>close</title><g id="bc0933f0-4035-477f-a26f-3729a5f20fc6" data-name="Layer 2"><g id="ac142a7b-f51d-4aa6-8dfb-c0c4fdfa64fb" data-name="Layer 1"><path class="e976b01e-b823-4a33-afa4-7e423e5efc07" d="m.4 2.17 19.44 19.44a1.25 1.25 0 1 0 1.77-1.77L2.17.4A1.18 1.18 0 0 0 .4.4a1.18 1.18 0 0 0 0 1.77Z"/><path class="e976b01e-b823-4a33-afa4-7e423e5efc07" d="M2.66 21.87 22.1 2.43a1.18 1.18 0 0 0 0-1.77 1.18 1.18 0 0 0-1.77 0L.89 20.1a1.18 1.18 0 0 0 0 1.77 1.18 1.18 0 0 0 1.77 0Z"/></g></g></symbol><symbol id="external-icon" viewBox="0 0 64 64"><title>external-icon</title><path d="M64.04 16.5 64 0H47.83l-.05 1.64 13.65.04-17.74 17.34 1.15 1.17L62.35 3.08l.04 13.42z"/><path d="M52.65 62.36H1.7V11.4h40.27V9.76H.05V64H54.3V22.09h-1.65z"/></symbol><symbol id="facebook-icon" viewBox="0 0 10 18"><title>facebook-logo</title><path d="M9.365.004 7.031 0C4.41 0 2.714 1.739 2.714 4.43v2.042H.367A.367.367 0 0 0 0 6.84V9.8c0 .203.164.367.367.367h2.347v7.467c0 .203.164.367.367.367h3.062a.367.367 0 0 0 .367-.367v-7.467h2.744a.367.367 0 0 0 .367-.367l.001-2.96a.368.368 0 0 0-.367-.367H6.51V4.741c0-.832.198-1.255 1.282-1.255h1.573a.367.367 0 0 0 .367-.367V.37a.367.367 0 0 0-.367-.367Z" transform="translate(-.003)" fill="currentColor" fill-rule="nonzero"/></symbol><symbol id="hamburger" viewBox="0 0 30 20"><title>hamburger</title><g data-name="Layer 2"><path d="M12.5 11.25h16.25A1.18 1.18 0 0 0 30 10a1.18 1.18 0 0 0-1.25-1.25H12.5A1.18 1.18 0 0 0 11.25 10a1.18 1.18 0 0 0 1.25 1.25ZM1.25 2.5h27.5A1.18 1.18 0 0 0 30 1.25 1.18 1.18 0 0 0 28.75 0H1.25A1.18 1.18 0 0 0 0 1.25 1.18 1.18 0 0 0 1.25 2.5Zm0 17.5h27.5a1.25 1.25 0 0 0 0-2.5H1.25a1.25 1.25 0 0 0 0 2.5Z" style="fill:currentColor" data-name="Layer 1"/></g></symbol><symbol id="instagram-icon" viewBox="0 0 18 18"><title>instagram</title><g fill="currentColor" fill-rule="nonzero"><path d="M17.95 5.292c-.041-.956-.196-1.614-.418-2.184a4.393 4.393 0 0 0-1.04-1.596A4.43 4.43 0 0 0 14.899.475C14.326.253 13.67.098 12.715.056 11.752.011 11.445 0 9.002 0c-2.444 0-2.75.01-3.71.053C4.336.095 3.678.25 3.11.47a4.392 4.392 0 0 0-1.597 1.041c-.457.45-.812.995-1.037 1.593-.222.573-.377 1.227-.419 2.183C.011 6.252 0 6.558 0 9.002s.01 2.75.053 3.71c.042.956.197 1.613.418 2.183a4.439 4.439 0 0 0 1.041 1.597c.45.457.995.812 1.593 1.037.573.221 1.227.376 2.184.418.96.043 1.266.053 3.71.053 2.443 0 2.75-.01 3.71-.053.955-.042 1.613-.197 2.183-.418a4.604 4.604 0 0 0 2.633-2.634c.222-.573.377-1.227.419-2.183.042-.96.053-1.266.053-3.71s-.004-2.75-.046-3.71Zm-1.62 7.35c-.039.878-.187 1.353-.31 1.67a2.986 2.986 0 0 1-1.709 1.708c-.316.123-.794.271-1.67.31-.95.042-1.234.052-3.636.052-2.401 0-2.69-.01-3.636-.052-.879-.039-1.353-.187-1.67-.31a2.77 2.77 0 0 1-1.034-.671 2.798 2.798 0 0 1-.671-1.034c-.123-.316-.271-.795-.31-1.67-.042-.95-.052-1.235-.052-3.636 0-2.402.01-2.69.052-3.636.039-.88.187-1.354.31-1.67.144-.39.373-.746.675-1.034a2.794 2.794 0 0 1 1.034-.672c.316-.123.794-.27 1.67-.31.95-.041 1.234-.052 3.636-.052 2.405 0 2.69.01 3.636.053.879.039 1.354.186 1.67.31.39.143.745.372 1.034.67a2.8 2.8 0 0 1 .671 1.035c.123.316.271.794.31 1.67.042.95.053 1.234.053 3.636 0 2.401-.01 2.683-.053 3.632Z"/><path d="M9.002 4.378a4.625 4.625 0 0 0 0 9.248 4.625 4.625 0 0 0 0-9.248Zm0 7.623a3 3 0 1 1 0-6 3 3 0 0 1 0 6Zm5.886-7.806a1.08 1.08 0 1 1-2.159 0 1.08 1.08 0 0 1 2.16 0Z"/></g></symbol><symbol id="linkedin-icon" viewBox="0 0 20 18"><title>linkedin</title><path d="M2.284 0C.903 0 0 .907 0 2.099c0 1.165.876 2.098 2.23 2.098h.027c1.408 0 2.284-.933 2.284-2.098C4.515.907 3.665 0 2.284 0ZM.239 5.855h4.036V18H.24zm13.945-.285c-2.178 0-3.638 2.046-3.638 2.046V5.855H6.51V18h4.037v-6.782c0-.363.026-.726.133-.986.292-.725.956-1.476 2.071-1.476 1.46 0 2.045 1.114 2.045 2.747V18h4.037v-6.964c0-3.73-1.992-5.466-4.648-5.466Z" transform="translate(.882)" fill="currentColor" fill-rule="nonzero"/></symbol><symbol id="pause" viewBox="0 0 24 28"><title>pause</title><path fill="currentColor" d="M24 3v22c0 .547-.453 1-1 1h-8c-.547 0-1-.453-1-1V3c0-.547.453-1 1-1h8c.547 0 1 .453 1 1zM10 3v22c0 .547-.453 1-1 1H1c-.547 0-1-.453-1-1V3c0-.547.453-1 1-1h8c.547 0 1 .453 1 1z"/></symbol><symbol id="play" viewBox="0 0 22 28"><title>play</title><path fill="currentColor" d="M21.625 14.484.875 26.015c-.484.266-.875.031-.875-.516v-23c0-.547.391-.781.875-.516l20.75 11.531c.484.266.484.703 0 .969z"/></symbol><symbol id="threads-icon" viewBox="0 0 192 192"><title>threads-icon</title><path class="xmcdc9a" d="M141.537 88.988a66.667 66.667 0 0 0-2.518-1.143c-1.482-27.307-16.403-42.94-41.457-43.1h-.34c-14.986 0-27.449 6.396-35.12 18.036l13.779 9.452c5.73-8.695 14.724-10.548 21.348-10.548h.229c8.249.053 14.474 2.452 18.503 7.129 2.932 3.405 4.893 8.111 5.864 14.05-7.314-1.243-15.224-1.626-23.68-1.14-23.82 1.371-39.134 15.264-38.105 34.568.522 9.792 5.4 18.216 13.735 23.719 7.047 4.652 16.124 6.927 25.557 6.412 12.458-.683 22.231-5.436 29.049-14.127 5.178-6.6 8.453-15.153 9.899-25.93 5.937 3.583 10.337 8.298 12.767 13.966 4.132 9.635 4.373 25.468-8.546 38.376-11.319 11.308-24.925 16.2-45.488 16.351-22.809-.169-40.06-7.484-51.275-21.742C35.236 139.966 29.808 120.682 29.605 96c.203-24.682 5.63-43.966 16.133-57.317C56.954 24.425 74.204 17.11 97.013 16.94c22.975.17 40.526 7.52 52.171 21.847 5.71 7.026 10.015 15.86 12.853 26.162l16.147-4.308c-3.44-12.68-8.853-23.606-16.219-32.668C147.036 9.607 125.202.195 97.07 0h-.113C68.882.194 47.292 9.642 32.788 28.08 19.882 44.485 13.224 67.315 13.001 95.932L13 96v.067c.224 28.617 6.882 51.447 19.788 67.854C47.292 182.358 68.882 191.806 96.957 192h.113c24.96-.173 42.554-6.708 57.048-21.189 18.963-18.945 18.392-42.692 12.142-57.27-4.484-10.454-13.033-18.945-24.723-24.553ZM98.44 129.507c-10.44.588-21.286-4.098-21.82-14.135-.397-7.442 5.296-15.746 22.461-16.735a99.978 99.978 0 0 1 5.79-.169c6.235 0 12.068.606 17.371 1.765-1.978 24.702-13.58 28.713-23.802 29.274Z"/></symbol><symbol id="twitter-icon" viewBox="0 0 23 18"><title>twitter</title><path d="M19.878 4.489a9.066 9.066 0 0 0 2.276-2.358c-.824.36-1.701.6-2.617.717a4.518 4.518 0 0 0 1.998-2.51 9.087 9.087 0 0 1-2.88 1.1A4.54 4.54 0 0 0 10.8 4.542c0 .36.03.706.105 1.035C7.13 5.394 3.787 3.584 1.542.828A4.58 4.58 0 0 0 .92 3.122c0 1.573.81 2.967 2.018 3.774a4.49 4.49 0 0 1-2.052-.56v.05a4.563 4.563 0 0 0 3.639 4.464c-.37.101-.773.15-1.19.15-.292 0-.585-.017-.86-.078.588 1.798 2.259 3.12 4.243 3.164a9.13 9.13 0 0 1-5.632 1.937A8.59 8.59 0 0 1 0 15.962 12.79 12.79 0 0 0 6.967 18c8.015 0 13.24-6.687 12.91-13.511Z" transform="translate(.728)" fill="currentColor" fill-rule="nonzero"/></symbol><symbol id="wechat-qrcode" viewBox="0 0 298 299"><title>wechat-qrcode</title><path d="M76 2911c-9-15-3-407 6-418 7-9 7-13-1-13-15 0-14-63 1-78 9-9 9-12 0-12-16 0-15-55 1-67 15-13 138-13 154-1 6 5 13 5 17 0 7-11 145-12 152-1 3 5 14 3 24-3 15-10 27-10 50-1 17 7 32 7 36 2 8-13 48-11 63 4 11 10 14 10 18 0 7-18 49-16 67 3 19 18 21 60 4 67-10 4-10 7 0 18 14 15 16 55 3 63-5 4-5 19 2 36 9 23 9 35-1 50-6 10-8 21-3 24 11 7 10 145-1 152-5 4-5 11 0 17 12 16 12 139-1 155-12 15-67 16-67 0 0-9-3-9-12 0-15 15-78 16-78 1 0-8-4-8-12-1-14 11-416 14-422 3zm524-78c0-1-5-14-10-28-7-18-7-33 1-46 7-15 7-24-1-33-7-9-7-22 0-40 6-17 6-35 0-52-7-17-7-32 0-45 7-12 7-25 1-36-5-10-5-26 0-40 5-13 4-34-2-53-8-23-8-34 1-45 17-20 5-32-15-15-11 9-22 9-45 1-19-6-40-7-53-2-14 5-30 5-40 0-11-7-24-6-38 2-16 8-28 8-45 0-16-7-32-7-50-1-18 7-31 7-40 0-9-8-18-8-33-1-13 8-28 8-46 1-14-5-27-10-28-10s-1 82 0 182c2 101 3 200 3 220 0 36 1 37 43 40 45 3 397 4 397 1z" transform="matrix(.1 0 0 -.1 0 299)"/><path d="M256 2734c-12-12-14-223-2-242 7-11 145-12 152-1 3 5 13 4 23-3 28-17 70-2 77 29 4 14 2 34-4 44-7 10-8 20-3 23 11 7 10 145-1 152-19 12-230 10-242-2zm174-158c0-3-4-8-10-11-5-3-10-1-10 4 0 6 5 11 10 11 6 0 10-2 10-4zm333 325c-9-14-10-28-3-46 8-20 16-25 45-25s36 4 41 27c9 35-6 57-42 61-20 2-33-3-41-17zm170-1c-9-14-10-27-3-46 9-23 15-26 50-22l40 4-6-33c-8-41 9-63 47-63 37 0 57 36 40 68-6 11-11 22-11 24s61 3 135 3h134l-5-36c-4-22-2-39 5-43 21-13 1-25-28-16-43 12-66-8-59-51l6-34h-95l5 37c4 34 2 39-22 48-44 17-70-3-63-50l5-37-44 5c-40 4-43 3-50-23-14-56-3-60 177-60h164v45l-1 45h93l-5-42c-3-32-1-43 9-43s10-3 1-12c-17-17-15-63 2-77 8-7 27-11 43-9 26 3 28 6 28 49v46l43-5c23-2 43-1 44 4 4 26 5 222 1 237-4 14-13 17-41 15-36-3-37-4-37-46s0-43-35-40c-20 1-41-1-47-5-8-5-10 14-8 65 4 104 0 118-39 118-18 0-37-5-44-12-9-9-12-9-12 0 0 15-52 16-67 1-8-8-13-8-17 0-9 15-59 14-74-1-9-9-12-9-12 0 0 15-56 16-66 1-4-8-9-8-17 0-6 6-23 11-37 11s-31-5-37-11c-8-8-13-8-17 0-12 18-60 13-73-9zm771 6c-3-8-4-27-2-43 3-25 7-28 45-31l41-3 4-45c3-44 3-45-23-40-14 3-36 2-48-1-18-5-22-12-19-42l3-36h170l3 28c2 16-2 35-9 43-9 11-9 14 0 14 8 0 11 14 9 38-3 36-4 37-45 40-42 3-42 3-45 45-3 41-4 42-41 45-26 2-39-1-43-12zm263 7c-4-3-7-24-7-46v-39l46 4c44 3 45 3 40-23-9-47 3-69 39-69 42 0 59 21 51 62l-6 33h43c39 0 42 2 45 28 2 16-2 35-9 43-14 17-69 19-69 2 0-9-3-9-12 0-16 16-78 16-78 0 0-9-3-9-12 0-13 13-60 16-71 5zm342 0c-7-35-4-572 3-585 10-21 48-24 67-5 11 10 14 10 18 0 6-16 55-17 70-2 8 8 13 8 17 0 10-15 49-14 65 2 11 10 14 10 18 0 6-16 59-17 69-2 4 8 9 8 17 0 15-15 64-14 70 2 4 10 7 10 18 0 16-16 55-17 65-2 4 8 9 8 17 0 6-6 23-11 38-11 21 0 29 7 38 31 8 24 8 36 0 45-8 10-8 18 0 27 6 8 8 24 5 38-7 28-7 47-1 74 2 11 0 25-5 32-6 7-6 19 0 30 5 10 7 27 5 38-6 25-6 45 0 70 2 11 0 25-5 32-6 7-6 19 0 30 5 10 7 27 5 38-6 25-6 45 0 70 7 31-11 55-41 55-16 0-33-5-40-12-9-9-12-9-12-1 0 14-147 16-156 2-4-6-10-6-17 0-15 12-138 11-154-1-7-5-14-5-18 2-8 13-58 13-72-1-8-8-13-8-17 0-8 12-65 15-67 4zm505-111c-4-19-1-38 5-46 7-8 8-17 3-20-11-7-12-145-1-152 5-3 3-14-3-24-10-15-10-27-1-50 7-17 7-32 2-36-13-8-11-48 3-62 18-18 4-23-31-11-24 8-35 8-46-1s-18-10-29-1c-9 8-22 8-44 0s-36-7-53 1c-17 9-27 9-45-1-18-9-27-10-35-2s-20 8-39 1c-20-7-35-6-51 2-17 9-27 9-45-1-27-14-48-3-21 12 13 8 15 17 11 37-4 15-11 30-17 33-5 4-5 9 2 13 14 9 15 63 1 71-6 4-5 12 4 21 11 10 12 22 6 44-5 17-5 43 0 59 6 22 4 33-6 41-11 10-11 14 1 26 10 11 11 22 4 46-5 18-9 33-9 33h440l-6-33z" transform="matrix(.1 0 0 -.1 0 299)"/><path d="M2500 2741c-24-6-25-11-26-79-1-40 2-75 7-78s3-13-3-24c-29-46 28-102 69-68 13 10 17 10 20 1 6-16 55-17 70-2 8 8 13 8 17 0 4-6 20-11 36-11 25 0 31 5 38 33 5 19 5 37 0 44-6 7-6 19 0 30 5 10 7 27 5 38-6 27-6 46 0 72 8 33-25 58-60 46-17-7-38-7-53-1-16 6-33 5-47-1-14-7-24-7-28-1-7 11-9 11-45 1zm70-81c0-5-4-10-10-10-5 0-10 5-10 10 0 6 5 10 10 10 6 0 10-4 10-10zm0-90c0-5-4-10-9-10-6 0-13 5-16 10-3 6 1 10 9 10 9 0 16-4 16-10zm90 6c0-11-19-15-25-6-3 5 1 10 9 10 9 0 16-2 16-4zM769 2732c-17-15-19-22-10-45 7-18 7-36 1-53-14-36 3-64 39-64 38 0 55 22 47 62l-6 33h175v34c0 29-4 36-26 42-15 3-32 3-39-1-7-5-24-3-37 3-15 7-30 7-45 0-13-5-35-6-50-2-20 5-34 2-49-9zm1213 11c-23-4-23-7-20-89l3-85-32 6c-51 9-77-30-52-77 9-17 17-19 47-14l37 5v-175h-52c-35 0-49 4-43 10 14 14 12 63-2 70-10 5-10 7 0 12 6 3 12 21 12 39 0 27-5 34-26 39-56 14-64 3-61-90l2-85-27 6c-15 4-37 3-49 0-19-6-21-13-16-51 4-42 4-44-19-38-43 11-74-3-74-34 0-15 5-33 12-40 15-15 61-15 76 0 9 9 12 9 12-1 0-8 12-11 38-9l37 3-1 48c0 26 1 47 2 47 2 0 15-5 29-12 19-9 28-9 37 0 7 7 15 12 18 12s5-73 4-162c-1-90 3-171 8-180 11-22 51-23 68-3 8 9 10 29 7 49-5 34-5 34 29 29 20-3 40-1 49 7 18 15 20 66 3 74-10 5-10 7 0 12 6 3 12 19 12 35 0 37-37 58-72 42-22-10-23-9-23 43 0 30 1 54 3 54s13-5 24-11c33-18 68 6 68 48 0 19-5 33-12 33-9 0-9 3 0 12 16 16 15 65 0 72-10 5-10 7 0 12 16 7 16 74 0 74-9 0-9 3 0 12 7 7 12 24 12 38s-5 31-12 38c-9 9-9 12-1 12s12 26 11 75c0 63-3 77-18 85-10 6-20 9-22 9-2-1-13-4-26-6zm-12-683c0-5-4-10-10-10-5 0-10 5-10 10 0 6 5 10 10 10 6 0 10-4 10-10zm164 576c-10-40 4-66 34-66 41 0 54 13 50 51-3 31-6 34-40 37-33 3-38 0-44-22zm-417-63c-14-4-17-13-15-40 4-42 24-59 61-49 23 5 27 12 27 45 0 32-4 40-22 45-13 3-25 5-28 5-3-1-13-3-23-6z" transform="matrix(.1 0 0 -.1 0 299)"/><path d="M759 2462c-7-19-7-32 1-45 7-11 7-24 1-34-5-10-5-26 0-40 5-13 4-34-2-53-8-23-8-34 1-45 17-20 5-32-15-15-11 9-22 9-45 1-19-6-40-7-53-2-14 5-30 5-40 0-10-6-23-6-34 1-28 18-73-3-73-34 0-43 10-56 45-56 18 0 36 6 39 13 5 10 7 10 12 0 7-16 38-17 65-3 13 7 19 7 19 0 0-14 67-12 74 3 5 10 7 10 12 0 7-16 56-17 72-1s15 65 0 71c-7 2-10 8-5 12 4 5 19 2 33-5 21-12 29-12 46-1 24 15 33 9 20-15-6-11-6-27 0-46 8-21 16-28 37-28 15 0 32 5 38 11 8 8 13 7 19-2 4-7 3-14-4-17-7-2-12-16-12-31 0-39 39-60 76-41 22 12 27 12 34 0 8-12 15-13 41-3 36 14 49 9 31-9-15-15-15-51 0-66 6-6 9-15 5-19s-13-1-19 5c-16 16-51 15-67 0-11-10-14-10-18 0-6 16-51 15-69-2-18-19-18-53 0-72 17-16 66-19 66-4 0 14 28 12 33-2 3-10 11-10 38-1 22 9 37 9 43 3s18-10 29-10c13 0 0-17-43-57-34-31-67-68-75-83-11-22-19-26-44-22-17 2-37-1-45-7-11-9-16-9-22 0-4 7-2 15 4 17 16 5 15 55 0 70s-51 15-66 0c-18-18-23-5-10 30 11 28 10 33-11 51-22 19-42 19-68-1-7-5-14-5-18 2-3 5-19 10-35 10-23 0-31-6-36-24-12-49-2-61 49-59 44 1 60-8 37-22-15-9-12-44 4-61 17-16 66-19 66-4 0 6 4 10 8 10s8-25 8-55c-1-30-4-55-8-55-5 0-8 5-8 10 0 15-57 12-63-2-4-10-7-10-18 0-17 15-51 16-67 0-9-9-15-9-24 0-19 19-56 14-69-9-6-12-8-36-4-58 5-29 4-34-6-23-7 6-25 12-40 12s-29-6-32-12c-2-7-7-10-11-7-4 4-1 19 6 33 9 21 9 32 0 47-17 27-15 30 13 23 44-11 75 3 75 34 0 15-5 33-12 40-16 16-65 15-71 0-2-7-8-9-13-5-4 4-3 17 4 27 17 27 15 44-6 63-20 18-57 23-66 8-4-5-19-5-36 2-22 8-35 9-48 1-15-10-17-6-18 41 0 52 1 53 23 42 49-22 99 43 62 80-8 8-8 13 0 17 15 10 14 63-1 70-10 5-10 7 0 12 6 3 12 19 12 34 0 31-23 50-60 50-28 0-45-45-30-78 9-22 9-23-7-17-23 10-43 10-70 1-20-6-21-4-16 35 6 45-4 59-45 59-31 0-49-41-34-75 13-28 10-30-18-15-12 6-28 7-44 0l-25-9 2-123c2-134 5-138 63-124 23 6 24 8 20 96-2 75-1 88 11 79 7-7 28-9 46-6l32 5-2-123c-3-139 5-158 56-139 18 7 34 7 50 0s28-6 42 2c10 7 20 12 22 12 1 0 2-53 1-117-1-65 0-126 2-135 4-15 24-17 172-16 202 0 189 1 174-14-17-17-15-53 3-68 9-7 29-10 48-7l32 5-1-47c0-25-4-56-8-68s-2-32 4-43c9-17 19-20 48-18 35 3 37 5 40 41 2 22-1 37-8 37-6 0-9 3-6 8 2 4 25 6 51 4 44-4 46-6 41-28-8-32 10-64 36-64 11 0 37-15 57-32 20-18 46-40 57-48 14-10 24-29 27-56l5-41-44 5c-39 4-44 2-49-21-10-37 10-67 43-67 16 0 33 5 39 11 8 8 13 8 17 0 10-15 66-14 66 1 0 9 3 9 12 0 16-16 75-16 80 0 3 9 6 9 12 0 4-7 2-12-3-12-6 0-11-16-11-35 0-40 27-60 67-50 22 5 24 11 23 48-5 113-1 147 18 147 9 0 49 12 87 26 39 14 88 28 110 32 33 6 41 11 43 32 5 34 28 57 61 62 28 4 29 3 28-45-1-44-3-48-22-43-11 3-31 3-43-1-18-4-22-12-22-44v-39l-42-1c-134-2-133-2-136-32-6-48 11-57 102-54l81 2v-90h-260v-83l-47 1c-44 1-47 2-42 23 3 12 3 32-1 43-6 19-13 20-180 18-96-1-175-1-175 0 0 2 5 12 12 22 9 15 9 26 0 46-10 21-10 31-1 41 9 11 9 21 0 41-8 18-9 29-1 37 14 14 13 49-2 64s-61 15-76 0c-14-14-16-54-2-63 6-3 5-15-2-30-8-19-8-32 1-51l11-26-38 7c-40 6-72-11-72-38 0-42 60-73 88-45 6 6 15 9 19 5s1-13-5-19c-15-15-15-51 0-66s60-16 75-1c8 8 13 8 17 0 9-14 66-14 66 0 0 5 5 7 11 3 8-4 8-9 0-17-17-17-13-52 7-70 22-20 58-22 65-4 4 9 7 9 18 0 17-16 51-17 67-1 9 9 15 9 24 0 15-15 50-16 65-1 8 8 13 8 17 0 4-6 2-11-3-11-16 0-13-56 3-69 8-7 27-11 43-9 25 3 28 7 30 43 1 22 2 44 2 49 1 6 6 5 13-2 15-15 50-16 65-1 8 8 13 8 17 0 4-6 2-11-3-11-16 0-13-56 3-69 8-7 27-11 43-9 25 3 28 7 30 43 1 22 2 44 2 49 1 6 6 5 13-2 15-15 51-15 66 0 7 7 12 8 13 2 0-5 1-27 2-49 2-33 6-40 27-45 16-5 31-1 43 8 19 17 23 72 5 72-9 0-9 3 0 12 15 15 16 78 1 78-5 0-7 5-3 11 5 8 9 7 14-1 5-9 22-11 46-8l39 5v-93c0-80-2-93-15-88-60 25-74 12-76-74-1-77 3-92 32-96 38-6 56 13 52 55l-4 39 33-6c20-4 39-1 48 6 18 15 20 67 3 73-10 4-10 7 0 18 15 17 16 69 0 69-9 0-9 3 0 12 16 16 16 75 0 80-9 3-9 6 0 12 7 4 12 2 12-3 0-14 63-14 75-1 7 6 9-51 8-153 0-89 1-169 3-178 6-22 51-30 66-12 8 10 13 11 18 3 11-18 43-19 68-4 22 15 22 14 16-26-4-26-2-45 6-55 15-18 51-20 69-2 11 9 14 9 18 0 6-16 55-17 70-2 7 7 13 7 17 1 3-6 2-13-4-17-5-3-10-19-10-35 0-23 6-30 32-39 24-9 33-8 40 1 6 10 12 10 29 0 32-21 79 2 79 37 0 15-5 32-12 39-15 15-65 16-70 0-2-6-9-8-15-5-9 5-7 16 5 38 16 29 16 31-2 45-16 11-17 17-8 26s15 8 26-8c14-18 17-18 43-4 30 17 41 53 23 75-7 9-8 15 0 20 14 9 13 62-2 67-6 2-8 9-5 15 5 8 16 7 39-4 29-15 32-15 45 3s15 18 24 1c7-13 17-15 37-11 37 9 44 22 37 69-5 32-4 38 6 28 19-19 63-16 76 6 14 22 9 61-8 71-21 14-150 5-160-11-12-19-11-46 1-54 22-13 8-20-43-20l-54-1 11 28c8 21 7 34-2 48-7 12-8 21-2 25 13 8 13 52 0 60-7 4-7 12 0 25 15 28 12 58-7 68-10 5-73 8-141 7-112-2-122-1-109 14 8 10 11 26 8 41-6 20-14 26-43 28-44 4-49-6-44-103l3-70h-138c-87 0-135 3-129 9s10 24 10 42c0 38-8 41-113 38-67-2-77 0-66 12 6 8 9 28 6 47l-5 32h173l3 38c2 23-1 37-9 37-9 0-9 3 0 14 7 8 11 27 9 43-3 25-8 29-48 33l-45 5v40c0 38-2 40-32 43l-31 3 15 37c28 67 60 71 55 6l-4-45 43 3c40 3 44 6 47 31 2 16-1 34-7 40-8 10 2 13 43 13h52v-41l-1-40h82v-100h-82v-160l74-2c43-2 80 2 88 8 15 13 17 55 3 64-6 3-5 15 2 30 8 18 8 32 0 49-10 23-10 23 33 18 35-3 45-1 53 14 10 19 9 36-3 65-5 14 0 16 39 12 42-5 45-4 51 20 4 14 2 34-4 45-7 14-8 23-1 27 14 9 13 48-2 63-7 7-25 12-40 12-36 0-56-36-38-70 13-25 5-39-12-22-15 15-68 16-68 1 0-5-5-7-11-3-8 4-8 9 0 17 16 16 14 52-4 67-8 7-30 10-49 8-33-4-34-3-29 29 3 19 0 39-7 48-9 10-9 15-1 15 14 0 14 63 0 77-8 8-1 10 30 6 26-4 46-1 56 7 18 15 20 51 3 69-10 11-10 14 0 18 14 6 16 49 2 58-20 12-9 25 15 19 40-10 72 3 77 31 3 14-1 30-9 36-11 10-11 15 4 31 16 18 16 21 1 49-12 20-14 31-5 36 6 3 13 1 15-5 5-15 54-16 69-1 7 7 13 7 17 1 3-6 2-13-4-17-14-9-12-62 3-68 10-4 10-7 0-18-15-16-17-55-3-64 7-4 7-12 0-25-14-26-13-57 3-63 9-3 9-8 1-17-8-8-14-9-18-1-4 6-20 11-35 11-37 0-59-37-41-70 10-20 17-22 55-17l43 6-11-30c-9-22-9-34 0-48 8-12 8-22 2-28s-9-23-7-39c3-28 5-29 51-28 26 0 47-1 47-2 0-2-5-14-11-27-16-35 3-67 39-67 16 0 33 5 40 12 14 14 16 54 2 63-6 3-5 15 2 30 17 38-3 75-41 75-16 0-31-5-33-12-3-7-10-8-17-4-10 6-10 10-2 15 19 12 22 54 4 73-9 10-11 18-6 18 17 0 22 49 6 61-10 9-11 15-1 26 18 23 19 46 1 66-16 17-15 18 25 11 28-4 47-2 57 6 18 15 20 51 3 69-10 11-10 14 0 18 15 6 16 55 0 71-15 15-65 16-70 0-2-6-10-8-17-4-7 5-9 12-3 19 21 27 21 47 1 66-17 15-26 17-48 10-18-7-37-6-56 1s-31 8-39 0c-5-5-17-10-25-10-11 0-10 5 5 21 17 19 18 22 2 50-12 20-14 31-5 36 6 3 13 1 15-5 5-16 55-15 70 0 7 7 12 24 12 39 0 34-49 56-80 36-15-8-22-9-31 0-7 7-21 8-41 3-18-6-38-5-52 2-17 7-30 7-46-2-15-8-26-8-32-2s-22 7-40 1c-19-5-38-4-50 2-42 22-75-13-62-65 5-21 12-26 38-26 18 0 37 5 43 11 9 9 11-1 10-37-2-44 0-49 25-58 20-7 30-6 42 7 18 18 21 58 5 74-8 8-8 13 0 17 6 4 11 2 11-3 0-14 63-14 75-2 6 6 10-43 10-134 0-94-3-141-10-135-48 38-90 9-80-54 6-34 5-39-6-28-18 17-54 15-69-3-8-10-10-29-6-58 6-34 5-40-5-29-16 15-79 16-79 1 0-8-4-8-14 0-8 7-27 11-43 9-26-3-28-6-29-48 0-25-5-43-10-41s-16 6-24 8-22 21-31 42l-16 38 24-5c31-6 53 14 53 47 0 58-62 72-84 20l-13-31-17 23c-16 23-15 24 9 32 19 7 25 16 25 37 0 37-22 54-63 47l-33-5 3 84c3 76 2 84-18 95-15 8-28 8-45 0-22-9-23-15-21-88l2-79-42 15c-45 16-55 38-47 96 6 40-7 57-42 56-16 0-42-1-59-1-58 0-75-8-75-38 0-15 4-32 9-37 15-16-12-43-49-50-30-5-36-3-45 17-11 26-49 35-71 17-21-18-29-3-14 27 12 21 12 29 1 47-10 15-10 22-2 25 16 5 14 51-3 68-17 16-52 19-61 4-14-23-23-7-22 38l2 47-47-2c-53-1-53-1-36 26 9 15 9 26 0 47-12 25-16 26-59 20-37-5-45-4-35 6 7 7 12 24 12 39 0 21-7 29-30 38-26 9-34 7-50-9s-18-25-10-45c6-15 10-27 10-28s-24-2-54-3c-49 0-54 2-45 17 13 25 11 57-3 62-7 2-9 8-5 13 4 4 17 3 27-4 28-17 44-15 65 8 15 16 17 26 9 48-9 26-12 27-87 29-76 1-78 1-88-25zm271-232c0-5-7-10-15-10s-15 5-15 10c0 6 7 10 15 10s15-4 15-10zm82-85c0-5-5-11-11-13s-11 4-11 13 5 15 11 13 11-8 11-13zm-687-164c3-5 1-12-5-16-5-3-10 1-10 9 0 18 6 21 15 7zm1115-11c0-5-2-10-4-10-3 0-8 5-11 10-3 6-1 10 4 10 6 0 11-4 11-10zm-260-74c0-3-4-8-10-11-5-3-10-1-10 4 0 6 5 11 10 11 6 0 10-2 10-4zm1290-11c0-8-4-15-9-15-13 0-22 16-14 24 11 11 23 6 23-9zm-350-171c0-8-5-12-10-9-6 4-8 11-5 16 9 14 15 11 15-7zm-532-69c23-23 27-36 27-82 0-51-3-58-35-84-33-28-38-29-137-29h-103v-139l-42 2-43 2-3 170c-1 93 0 176 3 183 4 12 32 14 155 10 147-5 151-6 178-33zm-631-19c2-1-2-29-8-62-10-52-7-132 6-167 6-14-42-39-51-26-3 5-1 9 5 9 13 0 12 141-1 158-7 8-7 12 1 12 15 0 14 63-1 79-11 11-8 12 17 6 16-3 31-8 32-9zm1078-43c0-33-3-48-9-42-13 12-76 12-76-2 0-5-5-7-12-3-9 6-9 9 0 12 14 4 16 64 3 78-6 6 9 9 42 9h52v-52zm-1365-43c0-5-4-10-10-10-5 0-10 5-10 10 0 6 5 10 10 10 6 0 10-4 10-10zm90 6c0-11-19-15-25-6-3 5 1 10 9 10 9 0 16-2 16-4zm80-6c0-5-4-10-10-10-5 0-10 5-10 10 0 6 5 10 10 10 6 0 10-4 10-10zm0-80c0-5-4-10-10-10-5 0-10 5-10 10 0 6 5 10 10 10 6 0 10-4 10-10zm1200 0c0-5-5-10-11-10-5 0-7 5-4 10 3 6 8 10 11 10 2 0 4-4 4-10zm80-90c0-5-2-10-4-10-3 0-8 5-11 10-3 6-1 10 4 10 6 0 11-4 11-10zm90-80c0-5-5-10-11-10-5 0-7 5-4 10 3 6 8 10 11 10 2 0 4-4 4-10zm-90-170c0-5-5-10-11-10-5 0-7 5-4 10 3 6 8 10 11 10 2 0 4-4 4-10zm-789-70c31-17 22-25-31-25-27 0-50 1-50 2 0 31 43 43 81 23zm449-190c0-5-5-10-11-10-5 0-7 5-4 10 3 6 8 10 11 10 2 0 4-4 4-10zm85 0c3-5 1-10-4-10-6 0-11 5-11 10 0 6 2 10 4 10 3 0 8-4 11-10zm435 0c0-5-7-10-16-10-8 0-12 5-9 10 3 6 10 10 16 10 5 0 9-4 9-10zm85 0c3-5-1-10-10-10s-13 5-10 10c3 6 8 10 10 10s7-4 10-10zm85 0c0-5-7-10-16-10-8 0-12 5-9 10 3 6 10 10 16 10 5 0 9-4 9-10zm-1285-80c3-5-1-10-10-10s-13 5-10 10c3 6 8 10 10 10s7-4 10-10zm80 0c3-5 1-10-4-10-6 0-11 5-11 10 0 6 2 10 4 10 3 0 8-4 11-10zm260 0c3-5 1-10-4-10-6 0-11 5-11 10 0 6 2 10 4 10 3 0 8-4 11-10zm629-10c18 0 37 5 44 12 9 9 12 9 12 0 0-16 52-15 69 1 11 10 14 10 18 0 6-15 59-17 68-3 4 6 10 8 15 5 6-4 4-14-2-25-10-15-10-27-1-50 7-17 7-32 2-36-13-8-11-48 4-63 10-11 10-14 0-18-15-6-17-59-3-68 6-4 7-11 4-17-4-6-10-6-17 1-15 15-64 14-70-1-4-10-7-10-18 0-15 14-55 16-63 3-4-5-19-5-36 2-23 9-35 9-50-1-11-6-21-8-25-2-3 5-1 11 5 15 14 9 12 62-2 68-10 4-10 7 0 18 15 17 16 69 0 69-9 0-9 3 0 12 15 15 16 78 1 78-5 0-7 5-3 12 6 9 9 9 12 0 2-7 18-12 36-12zm316 10c0-5-7-10-16-10-8 0-12 5-9 10 3 6 10 10 16 10 5 0 9-4 9-10zm0-90c0-5-7-10-16-10-8 0-12 5-9 10 3 6 10 10 16 10 5 0 9-4 9-10zm0-85c0-8-7-15-15-15-16 0-20 12-8 23 11 12 23 8 23-8zm0-90c0-8-4-15-9-15-13 0-22 16-14 24 11 11 23 6 23-9zm-170-80c0-8-7-15-15-15-16 0-20 12-8 23 11 12 23 8 23-8zm90-6c0-5-7-9-15-9-15 0-20 12-9 23 8 8 24-1 24-14z" transform="matrix(.1 0 0 -.1 0 299)"/><path d="M1440 1565v-35h89c78 0 89 2 94 19 10 41-9 51-98 51h-85v-35zm872-887c-13-13-16-47-4-64 4-6 17-13 29-16 42-11 76 61 39 84-17 12-51 9-64-4zM1021 2477c-17-17-13-52 7-70 22-20 36-21 62-5 25 16 37 4 17-17-26-25 0-75 38-75 33 0 49 24 42 65-6 39-5 40 23 23 15-10 24-9 44 2 14 7 29 10 33 5 5-4 2-10-4-12-7-3-13-17-13-32s6-33 13-40c10-10 5-11-24-6-46 9-79-8-79-39 0-24 28-56 48-56 7 0 21 6 32 13 17 10 22 9 30-3 7-11 15-12 37-4l28 9 2 123c1 67-2 123-5 123-37 8-323 4-331-4zm522 7c-7-3-13-21-13-39 0-38 27-60 60-50 24 7 37 51 23 74-10 16-48 24-70 15zm617-84c-45-11-34-90 13-90 30 0 47 18 47 50 0 31-26 49-60 40zm-707-6c-18-8-16-59 1-73 8-7 27-11 43-9 25 3 28 7 28 43 0 37-2 40-30 42-16 1-36 0-42-3zm170 0c-18-8-16-59 1-73 8-7 27-11 43-9 25 3 28 7 28 43 0 37-2 40-30 42-16 1-36 0-42-3zm-80-80c-7-3-13-21-13-39 0-38 27-60 60-50 24 7 37 51 23 74-10 16-48 24-70 15zm-1360-84c-18-7-23-17-23-44 0-30 4-37 27-42 14-4 33-2 42 3 23 15 27 64 5 80-20 15-21 15-51 3zm170 0c-18-7-23-17-23-44 0-30 4-37 27-42 14-4 33-2 42 3 23 15 27 64 5 80-20 15-21 15-51 3zm2214-8c-20-22-21-41-3-64 15-20 56-24 73-7 8 8 13 8 17 0 4-6 20-11 36-11 38 0 58 48 32 80-15 18-21 20-46 10-21-8-38-8-59 0-17 5-31 10-32 10s-9-8-18-18zm271 6c-21-7-28-16-28-37 0-15 5-32 11-38 7-7 7-13 1-17-6-3-13-2-17 4-10 16-51 11-68-8-23-25-21-45 4-67 17-16 24-17 51-7 18 6 34 9 37 5 3-3 0-8-6-10-16-6-17-55-1-71 7-7 24-12 39-12 21 0 29 7 37 28 6 18 6 35 1 45-6 11-5 23 3 36 10 16 9 25-1 44s-10 29-1 46c9 18 8 27-5 47-17 27-18 27-57 12zM82 2138c-20-20-14-66 9-79 36-19 69 3 69 45 0 34-13 46-49 46-9 0-22-5-29-12zm1286-2c-47-35 3-102 57-78 18 8 25 19 25 40 0 48-43 68-82 38zm-768-86c-16-16-18-24-9-50 9-23 17-30 38-30 34 0 51 17 51 51 0 21-7 29-30 38-26 9-34 7-50-9zm2068 8c-21-7-28-16-28-37 0-34 17-51 51-51 21 0 29 7 36 28 17 49-10 77-59 60zm-1731-5c-9-8-9-46-1-67 7-19 55-21 72-4s15 65-4 72c-21 8-59 8-67-1zm-336-174c-27-29-14-73 23-77 34-4 56 13 56 43 0 42-51 64-79 34zm1467 14c-21-5-31-33-22-67 5-21 12-26 38-26 37 0 56 15 56 46 0 32-36 55-72 47zm771-7c-27-13-37-50-19-71 7-8 7-15 1-19-5-4-12-2-16 4-9 14-48 13-64-2-11-10-14-10-18 0-7 20-61 15-73-7-14-27-13-58 3-64 10-4 10-7 0-18-18-18-16-54 2-69 10-8 29-10 57-6 41 7 42 7 24-13-20-22-16-71 6-71 6 0 3-9-7-20-15-17-16-24-7-46 9-18 9-31 1-45-12-22-3-59 14-59 8 0 7-4-1-12-10-10-14-10-21 0-14 24-64 10-75-19-16-46-2-62 49-57 25 3 45 4 45 2s-5-14-11-27c-17-38 3-67 46-67 38 0 51 21 40 68-5 26-4 27 37 27 36 0 43 3 48 25 4 14 3 30-2 37-6 7-6 19 0 30 6 10 11 20 13 23 1 3-3 16-10 28-11 20-19 23-50 20l-36-3v137c0 128 4 154 20 128 9-15 41-12 56 6 17 21 20 45 8 61-6 7-7 19-2 30 10 20 10 30-1 55-11 23-29 28-57 14zm-97-171c0-5-5-11-11-13s-11 4-11 13 5 15 11 13 11-8 11-13zm88-339c0-3-4-8-10-11-5-3-10-1-10 4 0 6 5 11 10 11 6 0 10-2 10-4zM82 1798c-15-15-16-65-1-74 8-4 8-9 0-17-15-15-14-67 1-67 9 0 9-3 0-12-15-15-16-78-1-78 8 0 8-4 1-12-5-7-10-45-10-85-1-64 1-73 19-78 11-4 31-4 45-1 20 5 24 12 24 46 0 39 0 39 43 42 38 3 42 6 45 31 5 41-15 60-58 54l-35-4 2 126c1 88-2 128-10 133-18 12-52 9-65-4zm598-7c-32-61 29-112 73-63 22 24 21 45-1 65-25 23-59 21-72-2zm-428-88c-22-41-2-75 41-71 30 3 32 5 32 43s-2 40-32 43c-22 2-34-2-41-15zm89-77c-7-8-10-45-9-92l3-79-41 3c-37 3-42 1-48-22-4-15-1-36 5-47 9-18 17-20 48-15l36 5-4-45-3-46 45 3 44 4v-81c0-45 4-87 8-94 6-10 1-12-22-7-54 11-73-1-73-44v-38h85c83 0 85 1 91 26 4 14 2 34-4 44-7 10-8 20-3 23 12 8 10 138-2 154-5 6-8 12-6 13 2 0 45 1 94 2l91 2v-100h-40c-34 0-41-4-46-25-4-14-2-33 4-42 12-19 56-24 72-8 6 6 10-8 10-43v-52h-40c-34 0-41-4-46-25-4-14-2-33 4-42 12-21 56-24 74-6 9 9 12 9 12 0 0-16 67-16 74 1 5 10 7 10 12 0 7-16 56-17 71-2 8 8 13 8 17 0 4-6 20-11 35-11 36 0 59 37 42 68-8 15-8 27 0 45s8 30-1 46c-9 17-9 26 1 37 9 11 9 21 1 39-9 20-19 25-47 25s-36-4-41-24c-3-13-1-33 5-44 10-18 7-19-44-18-57 0-63 4-43 24 9 9 9 18 0 37-7 14-12 27-12 29 0 1 21 2 48 2l47-1 3 38c2 25-1 37-9 37-10 0-10 3-1 12 15 15 15 61 0 76-16 16-65 15-72 0-5-10-7-10-12 0-7 16-74 16-74 0 0-9-3-9-12 0-16 16-65 15-72 0-5-10-7-10-12 0-7 16-74 16-74 0 0-9-3-9-12 0-14 14-60 16-74 2-6-6-8 38-7 118 1 78-2 131-9 139-14 17-53 17-67-1zm429-336c0-5-4-10-10-10-5 0-10 5-10 10 0 6 5 10 10 10 6 0 10-4 10-10zm0-260c0-5-4-10-10-10-5 0-10 5-10 10 0 6 5 10 10 10 6 0 10-4 10-10zm90 6c0-3-4-8-10-11-5-3-10-1-10 4 0 6 5 11 10 11 6 0 10-2 10-4zm1452 587c-6-10-9-49-8-88l1-70h40c36 0 40 3 43 28 2 16-2 34-8 42-7 9-8 14 0 17 17 5 19 44 4 67-18 25-60 28-72 4z" transform="matrix(.1 0 0 -.1 0 299)"/><path d="M247 1268c-4-12-4-33-1-45 5-19 13-23 46-23h39l-3 43c-3 40-4 42-39 45-31 3-37-1-42-20zm1799-4c-11-43 1-64 38-64s56 15 56 45-19 45-56 45c-26 0-33-5-38-26zM77 1193c-12-12-7-60 7-72 8-7 27-11 43-9 25 3 28 7 31 46l3 42h-39c-21 0-42-3-45-7zm2737-19c-4-16-2-35 5-47 12-18 10-19-27-12-59 10-90-27-59-69 10-14 23-17 50-14l37 4-6-33c-8-40 8-63 45-63 35 0 54 31 41 65-6 17-6 33 1 49 8 17 8 29-1 45-7 14-8 27-2 34 5 7 6 23 3 37-6 20-14 26-44 28-32 3-37 0-43-24zm-2636-61c-13-3-18-15-18-43 0-39 0-39-42-42-39-3-43-6-46-31-5-41 15-60 58-54l35 4-3-43c-4-40-2-44 24-50 15-4 34-2 43 3 11 7 21 7 32 0 9-5 28-7 42-3 24 6 27 12 27 46 0 43-18 56-62 45l-24-6 3 84c3 81 2 85-19 91-13 3-25 5-28 5-3-1-13-3-22-6zm2218-9c-32-31-10-74 38-74 34 0 46 13 46 50 0 36-57 52-84 24zm170 0c-32-31-10-74 38-74 34 0 46 13 46 50 0 36-57 52-84 24zM426 934c-17-17-19-29-7-59 5-11 4-30 0-43-13-33 6-62 39-62 16 0 33 5 40 12 9 9 12 9 12 0 0-16 67-16 74 1 5 10 7 10 12 0 7-16 56-17 72-1 18 18 14 56-6 67-10 5-52 9-94 7-70-2-76 0-67 15 29 56-32 107-75 63zM83 853c-18-7-16-58 1-72 8-7 27-11 43-9 24 3 28 8 31 37 4 44-28 63-75 44zm682-8c-3-8-7-21-9-29-3-7 0-18 6-24 7-7 6-17-2-32-9-16-9-29-2-46 7-14 8-34 2-52-5-20-4-34 3-41 9-9 8-16 0-31-20-31 2-80 36-80 15 0 32 5 39 12 16 16 15 65 0 71-10 4-10 7 0 18 15 16 16 51 1 66-7 7-7 13-1 17 6 3 13 2 17-4 9-14 62-12 68 3 4 10 7 10 18 0 17-16 51-17 67-1 7 7 12 26 12 44 0 39-14 43-119 39-54-2-70 0-62 8 15 15 14 50-1 65-17 17-68 15-73-3zM82 682c-15-5-16-58-1-68 8-4 8-9 0-17-14-14-14-64-1-72 7-4 7-11 2-18-12-16-13-139-1-154 6-7 6-13 0-17-14-9-12-156 2-156 8 0 8-3-1-12-7-7-12-24-12-40 0-36 32-55 67-39 15 7 30 8 41 2 22-12 33-11 55 1 12 6 23 6 30 0 7-5 21-7 32-5 25 6 45 6 70 0 11-2 28 0 38 5 12 6 23 5 33-3 11-9 20-9 40 0 14 6 30 9 35 6 19-12 53-14 66-4 9 8 17 8 27 0 9-8 21-8 45 0 25 9 31 16 31 39 0 16-5 32-11 36-8 4-8 9 0 17 15 15 14 50-1 66-10 11-10 14 0 18 15 6 16 55 1 70-8 8-8 13 0 17 15 10 14 63-1 69-10 4-10 7 0 18 15 16 16 51 1 66-8 8-8 13 0 17 15 10 14 63-1 69-10 4-10 7 0 18 6 7 12 23 12 35 0 13-6 26-12 31-13 8-563 13-586 5zm220-81c17 4 38 5 47 0 20-11 52-6 61 9 5 9 9 9 14 1 4-6 20-11 36-11s32 5 36 11c4 7 9 7 13 2 3-6 18-13 33-17 20-4 29-2 37 11 15 27 26 6 12-21-10-18-10-28-1-45 8-16 9-31 2-51-7-19-7-31 1-39s7-17-2-35c-10-18-10-28-1-45 8-17 9-31 1-53s-8-35 0-44c9-11 8-18-1-29s-9-22-1-46c12-35 7-49-11-31-14 14-54 16-62 3-4-5-19-5-36 2-23 9-35 9-50-1-10-6-21-8-24-3-7 11-145 10-152-1-3-5-12-4-20 3-8 6-27 9-46 5l-33-6v440s15-4 33-9c24-7 36-6 45 4 10 11 14 11 26 0 9-9 22-10 43-4z" transform="matrix(.1 0 0 -.1 0 299)"/><path d="M256 511c-11-19-15-61-6-66 6-4 6-14-1-28-6-14-7-31-1-47 6-15 6-36-1-53-12-35 13-68 46-60 26 6 45 6 72 0 11-2 28 0 38 5 11 6 23 6 30 0 7-5 25-5 45 0 26 7 32 13 32 36 0 16-5 33-11 39-8 8-8 13 0 17 15 10 14 63-1 69-10 3-10 7 0 20 34 41-22 98-68 69-11-6-21-8-24-3-6 9-145 11-150 2zm174-82c0-5-4-9-10-9-5 0-10 7-10 16 0 8 5 12 10 9 6-3 10-10 10-16zm-90 1c0-5-4-10-10-10-5 0-10 5-10 10 0 6 5 10 10 10 6 0 10-4 10-10zm85-79c3-5 1-12-5-16-5-3-10 1-10 9 0 18 6 21 15 7zm595 324c-18-22-8-58 22-74 24-14 28-14 46 2 14 13 22 15 27 7 4-6-1-17-10-24-16-12-17-16-4-42 12-24 12-34 2-54-10-21-9-28 8-46 20-22 69-23 69-1 0 7 5 6 13-2 10-11 10-14 0-18-7-3-13-18-13-33 0-30 22-50 55-50 37 0 59 52 33 78-8 8-9 15-2 22 8 8 14 7 22-3 16-19 60-10 67 14 4 11 4 33 0 49-6 29 7 42 20 20 9-14 48-13 63 2 7 7 12 25 12 40 0 36-40 59-71 40-15-9-25-10-40-1-46 24-94-42-58-78 8-8 7-13-2-19-7-4-14-3-17 4-4 14-37 16-61 2-17-8-18-3-15 80 4 102 8 97-93 98-41 1-65-4-73-13zm528-75c-13-8-16-26-16-85-1-79 9-96 52-89 28 4 33 19 34 95 0 57-3 71-18 79-23 12-30 12-52 0zm1280-4c-21-15-24-56-6-74s59-15 74 6c19 24 17 46-4 65-22 20-41 21-64 3zm-1116-88c-20-20-14-66 11-79 12-7 24-11 27-10 3 2 13 7 23 12 22 13 24 74 1 83-25 9-49 7-62-6zm-946-86c-13-15-14-24-5-50 9-25 17-32 38-32 34 0 51 17 51 48 0 46-53 67-84 34zm170 0c-13-15-14-24-5-50 9-25 17-32 38-32 34 0 51 17 51 48 0 46-53 67-84 34zm522 4c-20-15-24-61-7-72 8-4 8-9 0-17-17-17-13-61 7-73 9-6 28-8 42-4 24 6 25 10 27 80 2 60-1 77-14 88-21 15-33 15-55-2zm170 0c-43-32-6-95 48-82 46 12 25 98-23 96-4 0-16-7-25-14zm350 3c-12-6-18-22-18-44 0-29 4-36 27-41 14-4 33-2 42 3 11 7 21 7 33-1 30-18 72 4 76 40 4 40-34 64-74 45-19-8-30-9-38-1-12 12-26 12-48-1zm759-7c-22-24-21-45 1-65 37-34 82-15 82 35 0 45-53 64-83 30zm-1715-84c-16-16-15-65 1-71 6-2 9-8 4-12-4-5-18-2-32 5-21 11-28 10-50-4-27-18-28-30-9-80 3-9 1-16-5-16s-11 5-11 10c0 14-54 12-68-2-38-38 14-108 59-80 13 8 25 9 36 3 11-5 26-5 42 1 17 6 32 5 48-3 18-10 28-10 48 1s27 11 41-1c9-8 18-14 18-13 19 15 50 23 59 15 14-11 35-10 55 3 7 4 21 4 30 0 25-11 35-11 55-1 11 5 23 4 31-2 12-10 46-8 66 4 6 4 18 1 27-7 9-7 17-13 17-12 1 0 11 6 24 13 16 9 22 21 22 47 0 41-19 52-61 37l-29-11 6 37c10 60-36 92-78 54-10-9-18-11-18-5 0 20-41 25-61 6-21-19-26-74-7-74 9 0 8-3-1-12-11-10-14-10-18 0-5 14-37 16-62 3-15-9-17-3-14 72 1 47-2 86-9 94-13 17-50 17-67 1-11-10-14-10-18 0-6 15-55 16-71 0zm98-78c0-5-7-10-15-10s-15 5-15 10c0 6 7 10 15 10s15-4 15-10zm-90-84c0-11-19-15-25-6-3 5 1 10 9 10 9 0 16-2 16-4zm85-6c-3-5-10-10-16-10-5 0-9 5-9 10 0 6 7 10 16 10 8 0 12-4 9-10zm255 6c0-3-4-8-10-11-5-3-10-1-10 4 0 6 5 11 10 11 6 0 10-2 10-4zm512 157c-10-20-10-228 0-238 11-11 42-13 61-3 15 8 18 19 15 47l-3 38 74-3c41-2 82 1 92 7 25 13 24 51-2 74-17 16-24 17-51 7-23-9-35-9-45 0-10 8-20 8-39-1-14-6-27-11-29-11-1 0-1 18 2 41 4 29 2 44-8 50-23 14-58 10-67-8zm940 5c-7-7-12-24-12-39 0-20 7-30 31-39 27-12 33-11 51 8 19 18 20 24 8 51-9 24-19 31-39 31-15 0-32-5-39-12zM766 251c-26-29-9-75 28-79 52-6 76 47 38 81-24 22-45 21-66-2zm782 8c-12-6-18-22-18-44 0-39 21-51 73-40 26 6 30 5 20-6-37-39 3-98 53-79 23 9 26 15 22 50-4 40-3 40 24 35 47-11 68 2 68 41 0 42-33 64-68 45-15-8-28-8-46 1-21 9-29 8-43-4-15-14-20-14-31-2-15 16-30 17-54 3zm677-5c-12-13-15-27-10-58 6-34 5-39-6-28-18 16-54 15-68-2-7-8-11-27-9-42 2-21 10-30 33-36 18-4 32-3 36 3 4 7 13 8 25 2 22-11 41-10 67 1 19 9 23 56 6 73-8 8-8 13 0 17 17 11 13 51-7 69-23 21-46 21-67 1zm170-4c-27-29-10-74 28-78 53-6 77 46 39 81-25 22-45 21-67-3zm342-88c-22-24-21-45 1-65 28-25 76-9 80 27 6 52-47 76-81 38z" transform="matrix(.1 0 0 -.1 0 299)"/></symbol><symbol id="weibo-icon" viewBox="0 0 24 18"><title>sina-weibo</title><g fill="currentColor" fill-rule="nonzero"><path d="M22.702 5.37c.097 1.245-.117 2.737-.953 2.81-1.365.121-.653-1.358-.635-2.248.05-2.58-2.189-4.372-4.383-4.372-.62 0-2.065.414-1.842-.875.1-.568.59-.56 1.08-.625 3.689-.483 6.473 2.012 6.733 5.31Zm-6.034 2.997c1.586.853 3.49 1.278 3.175 3.81-.58 4.667-10.466 7.802-16.64 4.373-1.693-.942-3.445-2.318-3.175-5.06.232-2.36 1.846-4.19 3.43-5.746 1.511-1.487 3.104-2.65 5.27-3.185 2.353-.582 3.048 1.346 2.414 3.247 1.363-.09 4.25-1.585 5.526-.125.562.644.347 1.796 0 2.686Zm-1.715 5.996c.509-.566 1.019-1.43 1.016-2.435-.01-4.161-7.229-5.09-11.178-2.81-4.494 2.593-2.597 7.255 2.922 7.62 2.924.192 5.85-.823 7.24-2.375Z" transform="translate(.387)"/><path d="M18.891 7.18c-.925.061-.58-.622-.635-1.435-.035-.501-.458-1.08-.826-1.25-.722-.333-1.842.242-1.842-.75 0-.736.65-.66 1.017-.687 3.366-.251 3.575 4.039 2.286 4.123Zm-6.731 4.436c1.352 4.022-5.698 5.892-6.987 2.436-.863-2.311 1.209-4.15 3.366-4.372 1.841-.19 3.214.733 3.62 1.936Zm-3.24.687c.286.489.946.137.888-.25-.069-.448-.895-.381-.889.25Zm-1.144 2.124c1.186-.278 1.345-2.473-.445-2.061-1.502.344-1.212 2.448.445 2.06Z" transform="translate(.387)"/></g></symbol><symbol id="weixin-icon" viewBox="0 0 23 18"><title>wechat</title><g fill="currentColor" fill-rule="nonzero"><path d="M11.537 6.87c-6.51 3.355-2.18 12.355 5.942 10.006.757.293 1.43.77 2.164 1.124-.19-.638-.392-1.27-.607-1.897 2.516-1.794 3.068-4.331 2.138-6.417-1.453-3.305-6.09-4.658-9.637-2.816Zm2.274 3.288c-.188.59-1.039.765-1.451.318-.455-.415-.278-1.28.319-1.465.66-.28 1.422.486 1.132 1.147Zm4.297.085h.012c-.23.527-1.025.652-1.415.243-.188-.173-.243-.433-.31-.66.094-.413.378-.842.836-.861.634-.088 1.201.697.877 1.278Z" transform="translate(.914)"/><path d="M15.667 5.639c-.392-1.927-1.74-3.555-3.438-4.494h.025v-.001C6.23-2.26-1.267 2.488.182 8.086c.39 1.66 1.538 3.053 2.932 3.982-.27.767-.526 1.534-.768 2.306.876-.46 1.752-.941 2.63-1.409a9.72 9.72 0 0 0 3.29.468c-1.383-3.966 2.163-8.167 7.4-7.794Zm-5.463-2.302c.706-.284 1.54.31 1.484 1.07l.002.01c.007.868-1.146 1.409-1.793.821-.672-.484-.481-1.658.307-1.901Zm-3.96 1.3c-.154.754-1.16 1.118-1.748.612-.683-.483-.491-1.68.31-1.923.784-.304 1.676.496 1.439 1.312Z" transform="translate(.914)"/></g></symbol><symbol id="xing-icon" viewBox="0 0 18 18"><title>xing</title><path d="M16.875 0H12.67L6.423 10.943 10.448 18h4.205l-4.025-7.057zM4.683 3.375H.72l2.294 4.04L0 12.375h3.965l3.012-4.96z" transform="translate(.512)" fill="currentColor" fill-rule="nonzero"/></symbol></svg></div> </body> </html>