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class="divider">•</span></span> <span class="post-time"><span class="divider">•</span></span> <span class="categs"><a href="https://energiahoy.com/category/finanzas/" rel="category tag">Finanzas</a>, <a href="https://energiahoy.com/category/tech-trends/" rel="category tag">Tech & Trends</a>, <a href="https://energiahoy.com/category/ti/" rel="category tag">TI</a></span> <span class="commes"></span> </p> <h1 itemprop="headline" class="entry-title p-border">Cómo la inteligencia artificial protege los pagos electrónicos de las PyMEs</h1> <div class="entryhead entryhead_single"> <img width="870" height="600" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20870%20600'%3E%3C/svg%3E" class="standard grayscale grayscale-fade wp-post-image" alt="ENERGÍA HOY_ pagos electrónicos de las pymes" data-lazy-src="https://energiahoy.com/wp-content/uploads/2025/03/ENERGÍA-HOY_-pagos-electrónicos-de-las-pymes-2-870x600.jpg" /><noscript><img width="870" height="600" src="https://energiahoy.com/wp-content/uploads/2025/03/ENERGÍA-HOY_-pagos-electrónicos-de-las-pymes-2-870x600.jpg" class="standard grayscale grayscale-fade wp-post-image" alt="ENERGÍA HOY_ pagos electrónicos de las pymes" /></noscript><div class="ccfic"></div> <br> <center><div id="sas_102683"></div> <script type="application/javascript"> sas.cmd.push(function() { sas.render("102683"); // Formato : MediumLeader-1 0x0 }); </script></center> </div> <div class="entry"> <p data-pm-slice="1 1 []"><em>La inteligencia artificial es clave para prevenir fraudes en pagos electrónicos de las PyMEs. Con análisis predictivo y automatización, <strong>Marcial del Pozo</strong>, de <strong>Cobis Topaz,</strong> destaca cómo la IA mejora la seguridad y eficiencia operativa en el ecosistema financiero</em></p> <p data-pm-slice="1 1 []">Con el crecimiento acelerado del comercio digital y la adopción de pagos electrónicos, las pequeñas y medianas empresas (PyMEs) enfrentan un reto crucial: garantizar la seguridad de sus <strong>transacciones financieras.</strong> En este contexto, la empresa Cobis Topaz considera que la inteligencia artificial (IA) es un recurso clave para prevenir fraudes, detectar amenazas en tiempo real y fortalecer la confianza de los clientes.</p> <h3 data-pm-slice="1 1 []">Análisis de patrones</h3> <p>La IA tiene la capacidad de analizar patrones y detectar anomalías en milisegundos dentro de los <strong>sistemas de pago.</strong> Mediante algoritmos de aprendizaje automático, identifica comportamientos inusuales en las transacciones y activa alertas ante posibles fraudes, evitando pérdidas económicas.</p> <blockquote><p>“La inteligencia artificial permite a las PyMEs reducir significativamente el riesgo de fraude en los sistemas de pago, mejorar la <strong>eficiencia operativa</strong> y fortalecer la confianza de sus clientes. Estas tecnologías brindan una capa adicional de seguridad en un entorno digital cada vez más complejo”, comentó Marcial Del Pozo, <strong>jefe de Operaciones</strong> de Cobis Topaz.</p></blockquote> <p>Uno de los principales beneficios de la IA es su capacidad para realizar <strong>análisis predictivo,</strong> lo que permite anticipar riesgos antes de que ocurran. De esta manera, las PyMEs pueden implementar medidas de seguridad preventivas y prepararse para futuros intentos de fraude.</p> <h3>Sistemas de pago rápidos</h3> <p>La implementación de sistemas de pago instantáneos también representa un avance significativo. Soluciones como <strong>TechPay</strong> de Cobis Topaz garantizan transacciones rápidas y seguras en cualquier momento y lugar. Con ello cumplen también con las <strong>normativas vigentes</strong> y facilitan la adopción de tecnología por parte de las empresas.</p> <p>Marcial del Pozo enfatizó que la <strong>hiperautomatización</strong> en los procesos de pago minimiza la intervención manual y reduce los errores humanos que pueden abrir <strong>brechas de seguridad</strong>. La IA también permite personalizar los protocolos de seguridad según las necesidades de cada negocio, desde la autenticación biométrica hasta la validación de identidad con algoritmos avanzados.</p> <p>Además de proteger las transacciones, la inteligencia artificial contribuye al cumplimiento normativo, asegurando que las PyMEs operen bajo los estándares de seguridad del sector financiero. En un mercado altamente competitivo, la <strong>digitalización de los sistemas de pago</strong> y el uso de IA no solo fortalecen la seguridad, sino que también impulsan la eficiencia operativa y la rentabilidad de las PyMEs.</p> <p><strong>LEER MÁS → <a href="https://energiahoy.com/2025/03/20/ordena-victor-rodriguez-cesar-a-los-directores-generales-de-las-subsidiarias-de-pemex/">Ordena Víctor Rodríguez cesar a los directores generales de las subsidiarias de Pemex</a></strong></p> <div class="tptn_counter" id="tptn_counter_78348">(Visited 67 times, 1 visits today)</div><div class='heateorSssClear'></div><div class='heateor_sss_sharing_container heateor_sss_horizontal_sharing' data-heateor-sss-href='https://energiahoy.com/2025/03/24/como-la-inteligencia-artificial-protege-los-pagos-electronicos-de-las-pymes/'><div class='heateor_sss_sharing_title' style="font-weight:bold" >Compartir</div><div class="heateor_sss_sharing_ul"><a class="heateor_sss_button_twitter" 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