CINXE.COM

<!DOCTYPE html> <html lang="de-AT" class="no-js">  <head>  <title>Marketing Cloud | Oracle Österreich</title> <meta name="Title" content="Marketing Cloud | Oracle Österreich"> <meta name="Description" content="Oracle CX Marketing ist ein integriertes Portfolio von digitalen Marketinglösungen, mit denen B2B- und B2C-Marketiers personalisierte Erlebnisse bieten können. "> <meta name="Keywords" content="Eine vollständige Cloud-Marketing-Suite, um alle Daten potenzieller Kunden und Bestandskunden in einer einzigen Ansicht zu vereinen, KI-gestützte Vorhersagen zu treffen und Omnichannel-Marketingkampagnen zu starten."> <meta name="siteid" content="at"> <meta name="countryid" content="AT"> <meta name="robots" content="index, follow"> <meta name="country" content="Austria"> <meta name="region" content="europe"> <meta name="Language" content="de"> <meta name="Updated Date" content="2024-09-25T18:05:45Z"> <meta name="page_type" content="Product-Pillar-Overview"> <script type="text/javascript"> var pageData = pageData || {}; //page info pageData.pageInfo = pageData.pageInfo || {}; pageData.pageInfo.language = "de"; pageData.pageInfo.country = "Austria"; pageData.pageInfo.region = "europe"; pageData.pageInfo.pageTitle = "Marketing Cloud | Oracle"; pageData.pageInfo.description = "Oracle CX Marketing ist ein integriertes Portfolio von digitalen Marketinglösungen, mit denen B2B- und B2C-Marketiers personalisierte Erlebnisse bieten können."; pageData.pageInfo.keywords = "Eine vollständige Cloud-Marketing-Suite, um alle Daten potenzieller Kunden und Bestandskunden in einer einzigen Ansicht zu vereinen, KI-gestützte Vorhersagen zu treffen und Omnichannel-Marketingkampagnen zu starten."; pageData.pageInfo.siteId = "at"; pageData.pageInfo.countryId = "AT"; pageData.pageInfo.updatedDate = "2024-09-25T18:05:45Z"; </script>  <script type="text/javascript"> var pageData = pageData || {}; //taxonmy pageData.taxonomy = pageData.taxonomy || {}; pageData.taxonomy.productServices = []; pageData.taxonomy.industry = []; pageData.taxonomy.region = []; pageData.taxonomy.contentType = ["WM147085"]; pageData.taxonomy.buyersJourney = []; pageData.taxonomy.revenue = []; pageData.taxonomy.title = []; pageData.taxonomy.audience = []; pageData.taxonomy.persona = []; </script>   <meta property="og:title" content="Überblick über Oracle Marketing – Branchenführende Marketing-Cloud"/> <meta property="og:description" content="Eine vollständige Cloud-Marketing-Suite, um alle Daten potenzieller Kunden und Bestandskunden in einer einzigen Ansicht zu vereinen, KI-gestützte Vorhersagen zu treffen und Omnichannel-Marketingkampagnen zu starten."/> <meta property="og:image" content="https://www.oracle.com/a/ocom/img/social-og-cx-marketing-logo-1200x628.png"/>   <meta name="twitter:card" content="summary"> <meta name="twitter:title" content="Überblick über Oracle Marketing – Branchenführende Marketing-Cloud"> <meta name="twitter:description" content="Eine vollständige Cloud-Marketing-Suite, um alle Daten potenzieller Kunden und Bestandskunden in einer einzigen Ansicht zu vereinen, KI-gestützte Vorhersagen zu treffen und Omnichannel-Marketingkampagnen zu starten."> <meta name="twitter:image" content="https://www.oracle.com/a/ocom/img/social-og-cx-marketing-logo-1200x1200.png">   <link rel="canonical" href="https://www.oracle.com/at/cx/marketing/" /> <link rel="alternate" hreflang="en-AE" href="https://www.oracle.com/ae/cx/marketing/" /> <link rel="alternate" hreflang="ar-AE" href="https://www.oracle.com/ae-ar/cx/marketing/" /> <link rel="alternate" hreflang="es-AR" href="https://www.oracle.com/ar/cx/marketing/" /> <link rel="alternate" hreflang="de-AT" href="https://www.oracle.com/at/cx/marketing/" /> <link rel="alternate" hreflang="en-AU" href="https://www.oracle.com/au/cx/marketing/" /> <link rel="alternate" hreflang="en-BA" href="https://www.oracle.com/ba/cx/marketing/" /> <link rel="alternate" hreflang="en-BD" href="https://www.oracle.com/bd/cx/marketing/" /> <link rel="alternate" hreflang="en-BE" href="https://www.oracle.com/be/cx/marketing/" /> <link rel="alternate" hreflang="bg-BG" href="https://www.oracle.com/bg/cx/marketing/" /> <link rel="alternate" hreflang="en-BH" href="https://www.oracle.com/bh/cx/marketing/" /> <link rel="alternate" hreflang="ar-BH" href="https://www.oracle.com/bh-ar/cx/marketing/" /> <link rel="alternate" hreflang="pt-BR" href="https://www.oracle.com/br/cx/marketing/" /> <link rel="alternate" hreflang="en-BZ" href="https://www.oracle.com/bz/cx/marketing/" /> <link rel="alternate" hreflang="en-CA" href="https://www.oracle.com/ca-en/cx/marketing/" /> <link rel="alternate" hreflang="fr-CA" href="https://www.oracle.com/ca-fr/cx/marketing/" /> <link rel="alternate" hreflang="de-CH" href="https://www.oracle.com/ch-de/cx/marketing/" /> <link rel="alternate" hreflang="fr-CH" href="https://www.oracle.com/ch-fr/cx/marketing/" /> <link rel="alternate" hreflang="es-CL" href="https://www.oracle.com/cl/cx/marketing/" /> <link rel="alternate" hreflang="zh-CN" href="https://www.oracle.com/cn/cx/marketing/" /> <link rel="alternate" hreflang="es-CO" href="https://www.oracle.com/co/cx/marketing/" /> <link rel="alternate" hreflang="es-CR" href="https://www.oracle.com/cr/cx/marketing/" /> <link rel="alternate" hreflang="en-CY" href="https://www.oracle.com/cy/cx/marketing/" /> <link rel="alternate" hreflang="cs-CZ" href="https://www.oracle.com/cz/cx/marketing/" /> <link rel="alternate" hreflang="de-DE" href="https://www.oracle.com/de/cx/marketing/" /> <link rel="alternate" hreflang="en-US" href="https://www.oracle.com/cx/marketing/" /> <link rel="alternate" hreflang="da-DK" href="https://www.oracle.com/dk/cx/marketing/" /> <link rel="alternate" hreflang="fr-DZ" href="https://www.oracle.com/dz/cx/marketing/" /> <link rel="alternate" hreflang="en-EE" href="https://www.oracle.com/ee/cx/marketing/" /> <link rel="alternate" hreflang="en-EG" href="https://www.oracle.com/eg/cx/marketing/" /> <link rel="alternate" hreflang="ar-EG" href="https://www.oracle.com/eg-ar/cx/marketing/" /> <link rel="alternate" hreflang="es-ES" href="https://www.oracle.com/es/cx/marketing/" /> <link rel="alternate" hreflang="fi-FI" href="https://www.oracle.com/fi/cx/marketing/" /> <link rel="alternate" hreflang="fr-FR" href="https://www.oracle.com/fr/cx/marketing/" /> <link rel="alternate" hreflang="en-GH" href="https://www.oracle.com/gh/cx/marketing/" /> <link rel="alternate" hreflang="el-GR" href="https://www.oracle.com/gr/cx/marketing/" /> <link rel="alternate" hreflang="en-HK" href="https://www.oracle.com/hk/cx/marketing/" /> <link rel="alternate" hreflang="hr-HR" href="https://www.oracle.com/hr/cx/marketing/" /> <link rel="alternate" hreflang="hu-HU" href="https://www.oracle.com/hu/cx/marketing/" /> <link rel="alternate" hreflang="en-ID" href="https://www.oracle.com/id/cx/marketing/" /> <link rel="alternate" hreflang="en-IE" href="https://www.oracle.com/ie/cx/marketing/" /> <link rel="alternate" hreflang="he-IL" href="https://www.oracle.com/il/cx/marketing/" /> <link rel="alternate" hreflang="en-IL" href="https://www.oracle.com/il-en/cx/marketing/" /> <link rel="alternate" hreflang="en-IN" href="https://www.oracle.com/in/cx/marketing/" /> <link rel="alternate" hreflang="it-IT" href="https://www.oracle.com/it/cx/marketing/" /> <link rel="alternate" hreflang="en-JO" href="https://www.oracle.com/jo/cx/marketing/" /> <link rel="alternate" hreflang="ar-JO" href="https://www.oracle.com/jo-ar/cx/marketing/" /> <link rel="alternate" hreflang="ja-JP" href="https://www.oracle.com/jp/cx/marketing/" /> <link rel="alternate" hreflang="en-KE" href="https://www.oracle.com/ke/cx/marketing/" /> <link rel="alternate" hreflang="ko-KR" href="https://www.oracle.com/kr/cx/marketing/" /> <link rel="alternate" hreflang="en-KW" href="https://www.oracle.com/kw/cx/marketing/" /> <link rel="alternate" hreflang="ar-KW" href="https://www.oracle.com/kw-ar/cx/marketing/" /> <link rel="alternate" hreflang="en-LK" href="https://www.oracle.com/lk/cx/marketing/" /> <link rel="alternate" hreflang="en-LU" href="https://www.oracle.com/lu/cx/marketing/" /> <link rel="alternate" hreflang="lv-LV" href="https://www.oracle.com/lv/cx/marketing/" /> <link rel="alternate" hreflang="fr-MA" href="https://www.oracle.com/ma/cx/marketing/" /> <link rel="alternate" hreflang="es-MX" href="https://www.oracle.com/mx/cx/marketing/" /> <link rel="alternate" hreflang="en-MY" href="https://www.oracle.com/my/cx/marketing/" /> <link rel="alternate" hreflang="en-NG" href="https://www.oracle.com/ng/cx/marketing/" /> <link rel="alternate" hreflang="nl-NL" href="https://www.oracle.com/nl/cx/marketing/" /> <link rel="alternate" hreflang="no-NO" href="https://www.oracle.com/no/cx/marketing/" /> <link rel="alternate" hreflang="en-NZ" href="https://www.oracle.com/nz/cx/marketing/" /> <link rel="alternate" hreflang="es-PE" href="https://www.oracle.com/pe/cx/marketing/" /> <link rel="alternate" hreflang="en-PH" href="https://www.oracle.com/ph/cx/marketing/" /> <link rel="alternate" hreflang="pl-PL" href="https://www.oracle.com/pl/cx/marketing/" /> <link rel="alternate" hreflang="pt-PT" href="https://www.oracle.com/pt/cx/marketing/" /> <link rel="alternate" hreflang="en-QA" href="https://www.oracle.com/qa/cx/marketing/" /> <link rel="alternate" hreflang="ar-QA" href="https://www.oracle.com/qa-ar/cx/marketing/" /> <link rel="alternate" hreflang="ro-RO" href="https://www.oracle.com/ro/cx/marketing/" /> <link rel="alternate" hreflang="sr-RS" href="https://www.oracle.com/rs/cx/marketing/" /> <link rel="alternate" hreflang="en-SA" href="https://www.oracle.com/sa/cx/marketing/" /> <link rel="alternate" hreflang="ar-SA" href="https://www.oracle.com/sa-ar/cx/marketing/" /> <link rel="alternate" hreflang="sv-SE" href="https://www.oracle.com/se/cx/marketing/" /> <link rel="alternate" hreflang="en-SG" href="https://www.oracle.com/sg/cx/marketing/" /> <link rel="alternate" hreflang="sl-SI" href="https://www.oracle.com/si/cx/marketing/" /> <link rel="alternate" hreflang="sk-SK" href="https://www.oracle.com/sk/cx/marketing/" /> <link rel="alternate" hreflang="fr-SN" href="https://www.oracle.com/sn/cx/marketing/" /> <link rel="alternate" hreflang="en-TH" href="https://www.oracle.com/th/cx/marketing/" /> <link rel="alternate" hreflang="tr-TR" href="https://www.oracle.com/tr/cx/marketing/" /> <link rel="alternate" hreflang="zh-TW" href="https://www.oracle.com/tw/cx/marketing/" /> <link rel="alternate" hreflang="uk-UA" href="https://www.oracle.com/ua/cx/marketing/" /> <link rel="alternate" hreflang="en-GB" href="https://www.oracle.com/uk/cx/marketing/" /> <link rel="alternate" hreflang="es-UY" href="https://www.oracle.com/uy/cx/marketing/" /> <link rel="alternate" hreflang="en-VN" href="https://www.oracle.com/vn/cx/marketing/" /> <link rel="alternate" hreflang="en-ZA" href="https://www.oracle.com/za/cx/marketing/" /> <meta name="altpages" content="ae,ae-ar,ar,at,au,ba,bd,be,bg,bh,bh-ar,br,bz,ca-en,ca-fr,ch-de,ch-fr,cl,cn,co,cr,cy,cz,de,dk,dz,ee,eg,eg-ar,es,fi,fr,gh,gr,hk,hr,hu,id,ie,il,il-en,in,it,jo,jo-ar,jp,ke,kr,kw,kw-ar,lk,lu,lv,ma,mx,my,ng,nl,no,nz,pe,ph,pl,pt,qa,qa-ar,ro,rs,sa,sa-ar,se,sg,si,sk,sn,th,tr,tw,ua,uk,uy,vn,za"> <script type="text/javascript"> var pageData = pageData || {}; //page info pageData.pageInfo = pageData.pageInfo || {}; pageData.pageInfo.altPages = "ae,ae-ar,ar,at,au,ba,bd,be,bg,bh,bh-ar,br,bz,ca-en,ca-fr,ch-de,ch-fr,cl,cn,co,cr,cy,cz,de,dk,dz,ee,eg,eg-ar,es,fi,fr,gh,gr,hk,hr,hu,id,ie,il,il-en,in,it,jo,jo-ar,jp,ke,kr,kw,kw-ar,lk,lu,lv,ma,mx,my,ng,nl,no,nz,pe,ph,pl,pt,qa,qa-ar,ro,rs,sa,sa-ar,se,sg,si,sk,sn,th,tr,tw,ua,uk,uy,vn,za"; </script>   <meta name="viewport" content="width=device-width, initial-scale=1"> <meta http-equiv="Content-Type" content="text/html; charset=utf-8">    <link rel="dns-prefetch" href="https://dc.oracleinfinity.io" crossOrigin="anonymous" /> <link rel="dns-prefetch" href="https://oracle.112.2o7.net" crossOrigin="anonymous" /> <link rel="dns-prefetch" href="https://s.go-mpulse.net" crossOrigin="anonymous" /> <link rel="dns-prefetch" href="https://c.go-mpulse.net" crossOrigin="anonymous" /> <link rel="preconnect" href="https://tms.oracle.com/" crossOrigin="anonymous" /> <link rel="preconnect" href="https://tags.tiqcdn.com/" crossOrigin="anonymous" /> <link rel="preconnect" href="https://consent.trustarc.com" crossOrigin="anonymous" /> <link rel="preconnect" href="https://d.oracleinfinity.io" crossOrigin="anonymous" /> <link rel="preload" href="https://www.oracle.com/asset/web/fonts/oraclesansvf.woff2" as="font" crossOrigin="anonymous" type="font/woff2" /> <link rel="preload" href="https://www.oracle.com/asset/web/fonts/redwoodicons.woff2" as="font" crossorigin="anonymous" type="font/woff2">      <style> body{margin:0} .f20w1 > section{opacity:0;filter:opacity(0%)} .f20w1 > div{opacity:0;filter:opacity(0%)} .f20w1 > nav{opacity:0;filter:opacity(0%)} </style> <script> !function(){ var d=document.documentElement;d.className=d.className.replace(/no-js/,'js'); if(document.location.href.indexOf('betamode=') > -1) document.write('<script src="/asset/web/js/ocom-betamode.js"><\/script>'); }(); </script> <link data-wscss href="/asset/web/css/redwood-base.css" rel="preload" as="style" onload="this.rel='stylesheet';" onerror="this.rel='stylesheet'"> <link data-wscss href="/asset/web/css/redwood-styles.css" rel="preload" as="style" onload="this.rel='stylesheet';" onerror="this.rel='stylesheet'"> <noscript> <link href="/asset/web/css/redwood-base.css" rel="stylesheet"> <link href="/asset/web/css/redwood-styles.css" rel="stylesheet"> </noscript> <link data-wsjs data-reqjq href="/asset/web/js/redwood-base.js" rel="preload" as="script"> <link data-wsjs data-reqjq href="/asset/web/js/redwood-lib.js" rel="preload" as="script"> <script data-wsjs src="/asset/web/js/jquery-min.js" async onload="$('head link[data-reqjq][rel=preload]').each(function(){var a = document.createElement('script');a.async=false;a.src=$(this).attr('href');this.parentNode.insertBefore(a, this);});$(function(){$('script[data-reqjq][data-src]').each(function(){this.async=true;this.src=$(this).data('src');});});"></script>       <link rel="icon" href="https://www.oracle.com/asset/web/favicons/favicon-32.png" sizes="32x32"> <link rel="icon" href="https://www.oracle.com/asset/web/favicons/favicon-128.png" sizes="128x128"> <link rel="icon" href="https://www.oracle.com/asset/web/favicons/favicon-192.png" sizes="192x192"> <link rel="apple-touch-icon" href="https://www.oracle.com/asset/web/favicons/favicon-120.png" sizes="120x120"> <link rel="apple-touch-icon" href="https://www.oracle.com/asset/web/favicons/favicon-152.png" sizes="152x152"> <link rel="apple-touch-icon" href="https://www.oracle.com/asset/web/favicons/favicon-180.png" sizes="180x180"> <meta name="msapplication-TileColor" content="#fcfbfa"/> <meta name="msapplication-square70x70logo" content="favicon-128.png"/> <meta name="msapplication-square150x150logo" content="favicon-270.png"/> <meta name="msapplication-TileImage" content="favicon-270.png"/> <meta name="msapplication-config" content="none"/> <meta name="referrer" content="no-referrer-when-downgrade"/> <style> #oReactiveChatContainer1 { display:none;} </style>  <script src="https://tms.oracle.com/main/prod/utag.sync.js"></script>  <script type="text/javascript"> (function(a,b,c,d){ if(location.href.indexOf("tealium=dev") == -1) { a='https://tms.oracle.com/main/prod/utag.js'; } else { a='https://tms.oracle.com/main/dev/utag.js'; } b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true; a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a); })(); </script>     <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(e){var n="https://s.go-mpulse.net/boomerang/";if("False"=="True")e.BOOMR_config=e.BOOMR_config||{},e.BOOMR_config.PageParams=e.BOOMR_config.PageParams||{},e.BOOMR_config.PageParams.pci=!0,n="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="DXNLE-YBWWY-AR74T-WMD99-77VRA",function(){function e(){if(!o){var e=document.createElement("script");e.id="boomr-scr-as",e.src=window.BOOMR.url,e.async=!0,i.parentNode.appendChild(e),o=!0}}function t(e){o=!0;var n,t,a,r,d=document,O=window;if(window.BOOMR.snippetMethod=e?"if":"i",t=function(e,n){var t=d.createElement("script");t.id=n||"boomr-if-as",t.src=window.BOOMR.url,BOOMR_lstart=(new Date).getTime(),e=e||d.body,e.appendChild(t)},!window.addEventListener&&window.attachEvent&&navigator.userAgent.match(/MSIE [67]\./))return window.BOOMR.snippetMethod="s",void t(i.parentNode,"boomr-async");a=document.createElement("IFRAME"),a.src="about:blank",a.title="",a.role="presentation",a.loading="eager",r=(a.frameElement||a).style,r.width=0,r.height=0,r.border=0,r.display="none",i.parentNode.appendChild(a);try{O=a.contentWindow,d=O.document.open()}catch(_){n=document.domain,a.src="javascript:var d=document.open();d.domain='"+n+"';void(0);",O=a.contentWindow,d=O.document.open()}if(n)d._boomrl=function(){this.domain=n,t()},d.write("<bo"+"dy onload='document._boomrl();'>");else if(O._boomrl=function(){t()},O.addEventListener)O.addEventListener("load",O._boomrl,!1);else if(O.attachEvent)O.attachEvent("onload",O._boomrl);d.close()}function a(e){window.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!window.BOOMR||!window.BOOMR.version&&!window.BOOMR.snippetExecuted){window.BOOMR=window.BOOMR||{},window.BOOMR.snippetStart=(new Date).getTime(),window.BOOMR.snippetExecuted=!0,window.BOOMR.snippetVersion=12,window.BOOMR.url=n+"DXNLE-YBWWY-AR74T-WMD99-77VRA";var i=document.currentScript||document.getElementsByTagName("script")[0],o=!1,r=document.createElement("link");if(r.relList&&"function"==typeof r.relList.supports&&r.relList.supports("preload")&&"as"in r)window.BOOMR.snippetMethod="p",r.href=window.BOOMR.url,r.rel="preload",r.as="script",r.addEventListener("load",e),r.addEventListener("error",function(){t(!0)}),setTimeout(function(){if(!o)t(!0)},3e3),BOOMR_lstart=(new Date).getTime(),i.parentNode.appendChild(r);else t(!1);if(window.addEventListener)window.addEventListener("load",a,!1);else if(window.attachEvent)window.attachEvent("onload",a)}}(),"".length>0)if(e&&"performance"in e&&e.performance&&"function"==typeof e.performance.setResourceTimingBufferSize)e.performance.setResourceTimingBufferSize();!function(){if(BOOMR=e.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var n=""=="true"?1:0,t="",a="bdpnbeqxz22y6z2hkbza-f-92f9ed00d-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,o={"ak.v":"39","ak.cp":"82485","ak.ai":parseInt("604074",10),"ak.ol":"0","ak.cr":4,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"14879043","ak.r":6099,"ak.a2":n,"ak.m":"dscx","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":44398,"ak.gh":"124.155.222.237","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"reno","ak.t":"1732726898","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==5tg+oIavuIDbpAcbY7qkc22CxJXyN9PeXw8VHG1Sc9SwZkrg94cHlzbP9nmBJQcGCiKJjWrZW2ABzU89m0ZlrxvKDMOr4yRBo/c/gdmBaCtJeivtq5zzPPu2hOvwU8juF2HEoxqhe/fr2NqBtA40EK0mQqNuHddBlXutFL9DAH4UkPFTqMTiHxL6svxemveEx/5+fkw+eqof8Ad4an1gXmzvjYKREpGX0BPZszmNDygD9pGF8drh9ytu2ykaEkXlJpclxJMISk7Z6gZiIJhLbOW8nDkKGnHd48xKEV0BdJyRGpbw5TTqbz9046dEJl5MvuEWeoMYewwr8cy+0wq0nyG2vr1sP6zSfFWBoR/NM7RgM16PLO81lFB0PJSk6xfwooyX3/bcvFpZHQ1KK9PBrrHVpsYgwaozB7mDFz31EgU=","ak.pv":"492","ak.dpoabenc":"","ak.tf":i};if(""!==t)o["ak.ruds"]=t;var r={i:!1,av:function(n){var t="http.initiator";if(n&&(!n[t]||"spa_hard"===n[t]))o["ak.feo"]=void 0!==e.aFeoApplied?1:0,BOOMR.addVar(o)},rv:function(){var e=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(e)}};BOOMR.plugins.AK={akVars:o,akDNSPreFetchDomain:a,init:function(){if(!r.i){var e=BOOMR.subscribe;e("before_beacon",r.av,null,null),e("onbeacon",r.rv,null,null),r.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head>  <body class="f20 f20v0 rwtheme-plum">      <div class="f20w1">    <style> #u30{opacity:1 !important;filter:opacity(100%) !important;position:sticky;top:0} .u30v3{background:#3a3632;height:50px;overflow:hidden;border-top:5px solid #3a3632;border-bottom:5px solid #3a3632} #u30nav,#u30tools{visibility:hidden} .u30v3 #u30logo {width:121px;height: 44px;display: inline-flex;justify-content: flex-start;} #u30:not(.u30mobile) .u30-oicn-mobile,#u30.u30mobile .u30-oicn{display:none} #u30logo svg{height:auto;align-self:center} .u30brand{height:50px;display:flex;flex-direction:column;justify-content:center;align-items:flex-start;max-width:1344px;padding:0 48px;margin:0 auto} .u30brandw1{display:flex;flex-direction:row;color:#fff;text-decoration:none;align-items:center} @media (max-width:1024px){.u30brand{padding:0 24px}} #u30skip2,#u30skip2content{transform:translateY(-100%);position:fixed} .rtl #u30{direction:rtl} </style> <section id="u30" class="u30 u30v3 pause searchv2" data-trackas="header"> <div id="u30skip2" aria-expanded="false" tabindex="-1"> <ul> <li><a id="u30acc" href="/at/corporate/accessibility/">Klicken, um unsere Richtlinie zur Zugänglichkeit anzuzeigen</a></li> <li><a id="u30skip2c" href="#maincontent">Zum Inhalt springen</a></li> </ul> </div> <div class="u30w1 cwidth" id="u30w1"> <div id="u30brand" class="u30brand"> <div class="u30brandw1"> <a id="u30btitle" href="/at/index.html" data-lbl="logo" aria-label="Home"> <div id="u30logo"> <svg class="u30-oicn-mobile" xmlns="http://www.w3.org/2000/svg" width="32" height="21" viewBox="0 0 32 21"><path fill="#C74634" d="M9.9,20.1c-5.5,0-9.9-4.4-9.9-9.9c0-5.5,4.4-9.9,9.9-9.9h11.6c5.5,0,9.9,4.4,9.9,9.9c0,5.5-4.4,9.9-9.9,9.9H9.9 M21.2,16.6c3.6,0,6.4-2.9,6.4-6.4c0-3.6-2.9-6.4-6.4-6.4h-11c-3.6,0-6.4,2.9-6.4,6.4s2.9,6.4,6.4,6.4H21.2"/></svg> <svg class="u30-oicn" xmlns="http://www.w3.org/2000/svg" width="231" height="30" viewBox="0 0 231 30" preserveAspectRatio="xMinYMid"><path fill="#C74634" d="M99.61,19.52h15.24l-8.05-13L92,30H85.27l18-28.17a4.29,4.29,0,0,1,7-.05L128.32,30h-6.73l-3.17-5.25H103l-3.36-5.23m69.93,5.23V0.28h-5.72V27.16a2.76,2.76,0,0,0,.85,2,2.89,2.89,0,0,0,2.08.87h26l3.39-5.25H169.54M75,20.38A10,10,0,0,0,75,.28H50V30h5.71V5.54H74.65a4.81,4.81,0,0,1,0,9.62H58.54L75.6,30h8.29L72.43,20.38H75M14.88,30H32.15a14.86,14.86,0,0,0,0-29.71H14.88a14.86,14.86,0,1,0,0,29.71m16.88-5.23H15.26a9.62,9.62,0,0,1,0-19.23h16.5a9.62,9.62,0,1,1,0,19.23M140.25,30h17.63l3.34-5.23H140.64a9.62,9.62,0,1,1,0-19.23h16.75l3.38-5.25H140.25a14.86,14.86,0,1,0,0,29.71m69.87-5.23a9.62,9.62,0,0,1-9.26-7h24.42l3.36-5.24H200.86a9.61,9.61,0,0,1,9.26-7h16.76l3.35-5.25h-20.5a14.86,14.86,0,0,0,0,29.71h17.63l3.35-5.23h-20.6" transform="translate(-0.02 0)" /></svg> </div> </a> </div> </div> <div id="u30nav" class="u30nav" data-closetxt="Menü schließen" data-trackas="menu"> <nav id="u30navw1" aria-label="Hauptinhalte"> <button data-lbl="products" data-navtarget="products" aria-controls="products" aria-expanded="false" class="u30navitem">Produkte</button> <button data-lbl="industries" data-navtarget="industries" aria-controls="industries" aria-expanded="false" class="u30navitem">Branchen</button> <button data-lbl="resources" data-navtarget="resources" aria-controls="resources" aria-expanded="false" class="u30navitem">Materialien</button> <button data-lbl="customers" data-navtarget="customers" aria-controls="customers" aria-expanded="false" class="u30navitem">Kunden</button> <button data-lbl="partners" data-navtarget="partners" aria-controls="partners" aria-expanded="false" class="u30navitem">Partner</button> <button data-lbl="developers" data-navtarget="developers" aria-controls="developers" aria-expanded="false" class="u30navitem">Entwickler</button> <button data-lbl="company" data-navtarget="company" aria-controls="company" aria-expanded="false" class="u30navitem">Unternehmen</button> </nav> </div> <div id="u30tools" class="u30tools"> <div id="u30search"> <div id="u30searchw1"> <div id="u30searchw2"> <form name="u30searchForm" id="u30searchForm" data-contentpaths="/content/Web/Shared/Auto-Suggest Panel Event" method="get" action="https://search.oracle.com/at/results"> <div class="u30s1"> <button id="u30closesearch" aria-label="Suche schließen" type="button"> <span>Suche schließen</span> <svg width="9" height="14" viewBox="0 0 9 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M8 13L2 7L8 1" stroke="#161513" stroke-width="2"/></svg> </button> <span class="u30input"> <div class="u30inputw1"> <input id="u30input" name="q" value="" type="text" placeholder="Suche" autocomplete="off" aria-autocomplete="both" aria-label="In Oracle.com suchen" role="combobox" aria-expanded="false" aria-haspopup="listbox" aria-controls="u30searchw3"> </div> <input type="hidden" name="size" value="10"> <input type="hidden" name="page" value="1"> <input type="hidden" name="tab" value="all"> <span id="u30searchw3title" class="u30visually-hidden">In Oracle.com suchen</span> <div id="u30searchw3" data-pagestitle="VORGESCHLAGENE LINKS" data-autosuggesttitle="VORGESCHLAGENE SUCHVORGÄNGE" data-allresultstxt="Alle Ergebnisse für" data-allsearchpath="https://search.oracle.com/at/results?q=u30searchterm&size=10&page=1&tab=all" role="listbox" aria-labelledby="u30searchw3title"> <ul id="u30quicklinks" class="autocomplete-items" role="group" aria-labelledby="u30quicklinks-title"> <li role="presentation" class="u30auto-title" id="u30quicklinks-title">QUICKLINKS</li> <li role="option"><a href="/at/cloud/" data-lbl="quick-links:oci">Oracle Cloud Infrastructure</a></li> <li role="option"><a href="/at/applications/" data-lbl="quick-links:applications">Oracle Fusion Cloud Applications</a></li> <li role="option"><a href="/at/database/technologies/" data-lbl="quick-links:database">Oracle Database</a></li> <li role="option"><a href="/at/java/technologies/downloads/" data-lbl="quick-links:download-java">Java herunterladen</a></li> <li role="option"><a href="/at/careers/" data-lbl="quick-links:careers">Karriere bei Oracle</a></li> </ul> </div> <span class="u30submit"> <input class="u30searchbttn" type="submit" value="Suche starten"> </span> <button id="u30clear" type="reset" aria-label="Clear Search"> <svg width="20" height="20" viewBox="0 0 20 20" aria-hidden="true" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M7 7L13 13M7 13L13 7M19 10C19 14.9706 14.9706 19 10 19C5.02944 19 1 14.9706 1 10C1 5.02944 5.02944 1 10 1C14.9706 1 19 5.02944 19 10Z" stroke="#161513" stroke-width="2"/></svg> </button> </span> </div> </form> <div id="u30announce" data-alerttxt="Zum Navigieren der Suchvorschläge Pfeil nach oben/unten verwenden" class="u30visually-hidden" aria-live="polite"></div> </div> </div> <button class="u30searchBtn" id="u30searchBtn" type="button" aria-label="Suchfeld öffnen" aria-expanded="false"> <span>Suche</span> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="24" height="24"><path d="M15,15l6,6M17,10a7,7,0,1,1-7-7A7,7,0,0,1,17,10Z"/></svg> </button> </div>  <span id="ac-flag"> <a class="flag-focus" href="/at/countries-list.html#countries" data-ajax="true" rel="lightbox" role="button"> <span class="sr-only">Country</span> <img class="flag-image" src="" alt=""/> <svg class="default-globe" alt="Country" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <rect width="20" height="20" fill="url(#pattern0)"/> <defs> <pattern id="pattern0" patternContentUnits="objectBoundingBox" width="1" height="1"> <use xlink:href="#image0_1_1830" transform="translate(-0.166667 -0.166667) scale(0.0138889)"/> </pattern> <image alt="" id="image0_1_1830" width="96" height="96" xlink:href="data:image/png;base64,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"/> </defs> </svg> </a> </span>  <div id="u30-profile" class="u30-profile"> <button id="u30-flyout" data-lbl="sign-in-account" aria-expanded="false"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="24" height="24"><path d="M17,19.51A3,3,0,0,0,14,17H10a3,3,0,0,0-3,2.51m9.92,0a9,9,0,1,0-9.92,0m9.92,0a9,9,0,0,1-9.92,0M15,10a3,3,0,1,1-3-3A3,3,0,0,1,15,10Z"/></svg> <span class="acttxt">Accounts anzeigen</span> </button> <div id="u30-profilew1"> <button id="u30actbck" aria-label="Kontenmenü schließen"><span class="u30actbcktxt">Zurück</span></button> <div class="u30-profilew2"> <span class="u30acttitle">Cloud-Konto</span> <a href="/at/cloud/sign-in.html" class="u30darkcta u30cloudbg" data-lbl="sign-in-to-cloud">Melden Sie sich in der Cloud an</a> <a href="/at/cloud/free/" class="u30lightcta" data-lbl="try-free-cloud-trial">Für Free Cloud Tier anmelden</a> </div> <span class="u30acttitle">Oracle Konto</span> <ul class="u30l-out"> <li><a href="https://www.oracle.com/webapps/redirect/signon?nexturl=" data-lbl="profile:sign-in-account" class="u30darkcta">Anmelden</a></li> <li><a href="https://profile.oracle.com/myprofile/account/create-account.jspx" data-lbl="profile:create-account" class="u30lightcta">Ein Konto erstellen</a></li> </ul> <ul class="u30l-in"> <li><a href="/at/corporate/contact/help.html" data-lbl="help">Hilfe</a></li> <li><a href="javascript:sso_sign_out();" id="u30pfile-sout" data-lbl="signout">Abmelden</a></li> </ul> </div> </div> <div class="u30-contact"> <a href="/at/corporate/contact/" data-lbl="contact-us" title="Experten kontaktieren"><span>Experten kontaktieren</span></a> </div> <a href="/at/global-menu-v2/" id="u30ham" role="button" aria-expanded="false" aria-haspopup="true" aria-controls="u30navw1"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"> <title>Menü</title> <path d="M16,4 L2,4" class="p1"></path> <path d="M2,12 L22,12" class="p2"></path> <path d="M2,20 L16,20" class="p3"></path> <path d="M0,12 L24,12" class="p4"></path> <path d="M0,12 L24,12" class="p5"></path> </svg> <span>Menü</span> </a> </div> </div> <script> var u30min = [722,352,0,0]; var u30brsz = new ResizeObserver(u30 => { document.getElementById("u30").classList.remove("u30mobile","u30tablet","u30notitle"); let u30b = document.getElementById("u30brand").offsetWidth, u30t = document.getElementById("u30tools").offsetWidth ; u30v = document.getElementById("u30navw1"); u30w = document.getElementById("u30w1").offsetWidth - 48; if((u30b + u30t) > u30min[0]){ u30min[2] = ((u30b + u30t) > 974) ? u30b + u30t + 96 : u30b + u30t + 48; }else{ u30min[2] = u30min[0]; } u30min[3] = ((u30b + 112) > u30min[1]) ? u30min[3] = u30b + 112 : u30min[3] = u30min[1]; u30v.classList.add("u30navchk"); u30min[2] = (u30v.lastElementChild.getBoundingClientRect().right > u30min[2]) ? Math.ceil(u30v.lastElementChild.getBoundingClientRect().right) : u30min[2]; u30v.classList.remove("u30navchk"); if(u30w <= u30min[3]){ document.getElementById("u30").classList.add("u30notitle"); } if(u30w <= u30min[2]){ document.getElementById("u30").classList.add("u30mobile"); } }); var u30wrsz = new ResizeObserver(u30 => { let u30n = document.getElementById("u30navw1").getBoundingClientRect().height, u30h = u30[0].contentRect.height; let u30c = document.getElementById("u30").classList, u30w = document.getElementById("u30w1").offsetWidth - 48, u30m = "u30mobile", u30t = "u30tablet"; if(u30c.contains("navexpand") && u30c.contains(u30m) && u30w > u30min[2]){ if(!document.querySelector("button.u30navitem.active")){ document.getElementById("u30ham").click(); } u30c.remove(u30m); if(document.getElementById("u30").getBoundingClientRect().height > 80){ u30c.add(u30t); }else{ u30c.remove(u30t); } }else if(u30w <= u30min[2]){ if(getComputedStyle(document.getElementById("u30tools")).visibility != "hidden"){ u30c.add(u30m); u30c.remove(u30t); } }else if(u30n < 30 && u30h > 80){ u30c.add(u30t); u30c.remove(u30m); }else if(u30n > 30){ u30c.add(u30m); u30c.remove(u30t); }else if(u30n < 30 && u30h <= 80){ u30c.remove(u30m); if(document.getElementById("u30").getBoundingClientRect().height > 80){ u30c.add(u30t); }else{ u30c.remove(u30t); } } }); u30brsz.observe(document.getElementById("u30btitle")); u30wrsz.observe(document.getElementById("u30")); </script> </section>      <nav class="ct12 ct12v0" data-moretxt="More" data-ocomid="ct12"> <div class="ct12w1 cwidth"> <div class="ct12w2"> <ul> <li class="ct12current"><div><a href="/at/cx/marketing/">Überblick</a></div></li> <li> <div> <span>Marketing-Produkte</span> <span class="ct12w6"> <ul> <li><span><a href="/at/cx/marketing/automation/">Eloqua Marketing Automation</a></span></li> <li><span><a href="/at/cx/marketing/campaign-management/">Responsys Campaign Management</a></span></li> <li><span><a href="/at/cx/marketing/customer-loyalty/">CrowdTwist Loyalty and Engagement</a></span></li> </ul> </span> </div> </li> <li><div><a href="/at/cx/product-tours/">Produkttouren</a></div></li> <li> <div> <span>CX für jede Branche</span> <span class="ct12w6"> <ul> <li><span><a href="/at/communications/digital-experience/">Kommunikation</a></span></li> <li><span><a href="/at/financial-services/cx/">Finanzdienstleistungen</a></span></li> <li><span><a href="/at/government/constituent-services/">Regierung</a></span></li> <li><span><a href="/at/hospitality/loyalty-marketing/">Hotel- und Gaststättengewerbe</a></span></li> <li><span><a href="/at/life-sciences/customer-experience/">Biowissenschaften</a></span></li> <li><span><a href="/at/retail/marketing/">Einzelhandel</a></span></li> <li><span><a href="/at/utilities/customer-experience/">Versorgung</a></span></li> </ul> </span> </div> </li> <li> <div> <span>Neuheiten</span> <span class="ct12w6"> <ul> <li><span><a href="/at/cx/ai/">KI für CX</a></span></li> <li><span><a href="/at/cx/marketing-sales-unification/">Marketing and Sales Unification</a></span></li> </ul> </span> </div> </li> <li><div><a href="/at/cx/marketing/agency/">Agenturservices</a></div></li> </ul> </div> </div> </nav>        <section class="rh03 rh03v4 rw-neutral-00bg rw-strip rw-strip-custom" data-bgimg="/a/ocom/img/bgimg02-bgsw-overlay-01.png" data-trackas="rh03" data-ocomid="rh03"> <div class="rh03w1 cwidth"> <div class="rh03bc">  <div class="rh03bc1"> <ol> <li><a href="https://www.oracle.com/at/index.html">Oracle Österreich</a></li> <li><a href="/at/applications/">Anwendungen</a></li> <li><a href="/at/cx/">Customer Experience</a></li> </ol> </div>   <script type="text/javascript"> var pageData = pageData || {}; //page info pageData.pageInfo = pageData.pageInfo || {}; pageData.pageInfo.breadCrumbs = "Oracle Österreich / Anwendungen / Customer Experience"; </script> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Oracle Österreich", "item": "https://www.oracle.comhttps://www.oracle.com/at/index.html" }, { "@type": "ListItem", "position": 2, "name": "Anwendungen", "item": "https://www.oracle.com/at/applications/" }, { "@type": "ListItem", "position": 3, "name": "Customer Experience", "item": "https://www.oracle.com/at/cx/" }, { "@type": "ListItem", "position": 4, "name": "Marketing", "item": "https://www.oracle.com/at/cx/marketing/" } ] } </script> </div>    <div class="herotitle rh03twocol"> <div class="rh03col1"> <h1 class="rwaccent">Oracle Marketing</h1> <p>Oracle Marketing ist die umfassendste integrierte Marketinglösung, die verfügbar ist, um <a data-lbl="rh03-marketing-cross-channel-marketing" href="/at/cx/marketing/cross-channel-marketing/">kanalübergreifendes Marketingprogramme</a> zu starten, und vereinheitlicht alle Marketing-Signale Ihrer potenziellen und Bestandskunden in einer einzigen Ansicht. Diese Lösung trägt dazu bei, eine höhere Kapitalrendite aus <a data-lbl="rh03-marketing-digital-marketing" href="/at/cx/marketing/digital-marketing/">digitalem Marketing</a> zu erzielen, durch eine überlegene Kampagnen-Performance für eine bessere Kundenbindung zu sorgen und effektive Echtzeit-Entscheidungen während kritischer Kampagnenzyklen zu ermöglichen.</p> <div class="obttns"> <div><a data-lbl="lightbox-open-request-demo-oracle-cx-marketing" data-trackas="rh03-lightbox" data-width="640" href="/at/cx/marketing/demo-form/" rel="lightbox" title="Oracle Cloud CX Marketing-Demo anfordern">Demo anfordern</a></div> <div class="obttn1"><a data-lbl="hero:take-a-product-tour" href="/at/cx/product-tours/#marketing">Produkttour</a></div> </div> </div> <div class="rh03vid clickvideo"> <div aria-label="Marketing mit Oracle" class="ytembed ytvideo ytthumbnail" data-autoplay="1" data-share="keine" data-ytid="p95HbtqiQgc"><img alt="" src="/a/ocom/img/rh03-cx-marketing-thumbnail.jpg"></div> </div> </div> </div> <div class="rh03customstrip" data-bgimg="/asset/web/i/rw-strip-plum.gif"></div>  </div> </section>       <section class="rc59 rc59v6" data-trackas="rc59" data-ocomid="rc59" data-a11y="true">  <div class="rc59w1 cwidth"> <ul class="rc59w2"> <li class="rc59w3"> <img alt="" class="rc59img" data-src="/a/ocom/img/rc59alt-cx-crowd-twist-webinar.jpg" /> <strong><a data-adbtrack="WWMK240701P00018:ow:o:h:po:::OracleMkgtPge" data-cxdtrack=":ow:o:h:po:::OracleMkgtPge" data-lbl="oracle-crowdtwist-webinar-lnk" href="https://go.oracle.com/LP=144495?elqCampaignId=566324" target="_blank">Gewinnen Sie Herzen und Geldbörsen mit Oracle CrowdTwist</a></strong> <p>Entdecken Sie, wie durch Engagement und Loyalität Kunden in leidenschaftliche Fans verwandelt werden.</p> <div class="obttns"> <div class="obttn2"> <a data-adbtrack="WWMK240701P00018:ow:o:h:po:::OracleMkgtPge" data-cxdtrack=":ow:o:h:po:::OracleMkgtPge" data-lbl="oracle-crowdtwist-webinar-ctabttn" href="https://go.oracle.com/LP=144495?elqCampaignId=566324" target="_blank">On-Demand-Webinar</a> </div> </div> </li> <li class="rc59w3"> <img alt="" class="rc59img" data-src="/a/ocom/img/rc59v5-cx-eloqua-demo.jpg" /> <strong><a data-adbtrack=":ow:o:p:po:::ORCLMKGPG&intcmp=WWMK240618P00104" data-cxdtrack=":ow:o:p:po:::ORCLMKGPG&intcmp=WWMK240618P00104" data-lbl="unity-cdp-webinar-register-now-lnk" href="https://go.oracle.com/LP=143534?elqCampaignId=561963" target="_blank">Demo-Webinar: Binden Sie B2B-Käufer mit Eloqua Marketing Automation ein</a></strong> <p>Erfahren Sie, wie Eloqua und seine neuesten KI-Funktionen Ihnen dabei helfen können, Ihre Marketingaktivitäten zu optimieren.</p> <div class="obttns"> <div class="obttn2"> <a data-adbtrack=":ow:o:p:po:::ORCLMKGPG&intcmp=WWMK240618P00104" data-cxdtrack=":ow:o:p:po:::ORCLMKGPG&intcmp=WWMK240618P00104" data-lbl="unity-cdp-webinar-register-now-ctabttn" href="https://go.oracle.com/LP=143534?elqCampaignId=561963" target="_blank">On-Demand-Webinar</a> </div> </div> </li> <li class="rc59w3"> <img alt="" class="rc59img" data-src="/a/ocom/img/rc59v5-cx-cmo-ebook.jpg" /> <strong><a data-lbl="cmo-guide-lnk" data-trackas="rc59-lightbox" data-width="640" href="/at/applications/cmo-ebook-form/" rel="lightbox" role="button" title="CMO-Leitfaden abrufen">CMO-Blueprint zur Umsatzbeschleunigung</a></strong> <p>Lernen Sie die 5 wichtigsten Strategien zur Steigerung von Umsatz und Kundentreue kennen.</p> <div class="obttns"> <div class="obttn2"> <a data-lbl="cmo-guide-ctabttn" data-trackas="rc59-lightbox" data-width="640" href="/at/applications/cmo-ebook-form/" rel="lightbox" role="button" title="CMO-Leitfaden abrufen">Handbuch aufrufen</a> </div> </div> </li> <li class="rc59w3"> <img alt="" class="rc59img" data-src="/a/ocom/img/rc59v5-cx-unified-marketing-and-sales.jpg" /> <strong><a data-adbtrack="WWMK231127P00017:ow:evp:cpo::::Cx" data-cxdtrack=":ow:evp:cpo::::Cx" data-lbl="cx-webinars-lnk" href="https://go.oracle.com/LP=140550?elqCampaignId=529614" target="_blank">Vereinheitlichung von Marketing und Vertrieb</a></strong> <p>Sehen Sie sich unsere On-Demand-Webinare an, um sich auf die Zukunft des Marketings vorzubereiten.</p> <div class="obttns"> <div class="obttn2"> <a data-adbtrack="WWMK231127P00017:ow:evp:cpo::::Cx" data-cxdtrack=":ow:evp:cpo::::Cx" data-lbl="cx-webinars-ctabttn" href="https://go.oracle.com/LP=140550?elqCampaignId=529614" target="_blank">Unsere Webinare entdecken</a> </div> </div> </li> </ul> </div> </section>      <section class="rc30 rc30v1 cpad rw-neutral-30bg rw-pattern-theme1w rw-pattern-8p" data-trackas="rc30" data-ocomid="rc30" data-a11y="true"> <div class="rc30w1 cwidth"> <h2 class="rwaccent">Entdecken Sie Oracle Marketing</h2> <div class="rc30w2"> <form class="oform rc30mobnav"> <span class="oform-w1"> <span class="oselect"> <select name="f4"> <option value="#unity">Einheitliche Kundendatenplattform</option> <option value="#eloqua">Eloqua Marketing Automation</option> <option value="#responsys">Responsys Campaign Management</option> <option value="#crowdtwist">CrowdTwist Loyalty and Engagement</option> </select> </span> </span> </form> </div> <div class="rc30w3"> <div class="rc30w4 rc30pane rc30pane-bleed rw-neutral-00bg" id="unity"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <h4>Kunden kennen, Anforderungen vorhersagen und kanalübergreifend aktivieren</h4> <p>Die Oracle Unity Customer Data Platform wandelt Kundendatensilos in umsetzbare, vertrauenswürdige Kundenprofile um, um Geschäftsergebnisse wie eine verbesserte Kundenakquise, Einbindung und Loyalität zu erzielen.</p> <div class="rc30cta"> <div class="obttns"> <div><a data-lbl="learnmore-cdp" href="/at/cx/customer-data-platform/">Mehr zu Unity Customer Data Platform erfahren</a></div> <div class="obttn1"><a class="icn-touchdevice" data-lbl="trydemo-me" href="https://www.oracle.com/webfolder/s/quicktours/cx-unity/index.html">An einer Unity CDP-Produkttour teilnehmen</a></div> </div> </div> <h5>Funktionen</h5> <ul class="odlist"> <li>Umfassende Kundeninformationen aus Front- und Backoffice-Quellen</li> <li>Einheitliche Account- und Kundenprofile</li> <li>Skalierbarkeit und Leistung auf Unternehmensebene</li> <li>Erweiterte Zielgruppensegmentierung</li> <li>Sofort einsatzbereite AI/ML-Modelle und erweiterte Analysen</li> <li>B2B-, B2C- und branchenspezifische Datenmodelle</li> <li>Orchestrierung der Journey</li> <li>Personalisierung in Echtzeit</li> </ul> </div> </div> </div> <div class="col-item rw-neutral-00bg"> <div class="col-item-w1 rc30w11"> <div data-bgimg="/a/ocom/img/rc30-marketing-unity.png" alt=""><br /></div> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane-bleed rw-neutral-00bg" id="eloqua"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <h4>Orchestrieren Sie personalisierte Interaktionen für Einkaufsgruppen</h4> <p>Entwerfen und implementieren Sie kontozentrierte Multichannel-Kampagnen über verschiedene Online- und Offline-Kanäle und während jeder Phase der Customer Journey.</p> <div class="rc30cta"> <div class="obttns"> <div><a data-lbl="ema-ctabttn" href="/at/cx/marketing/automation/">Eloqua Marketing Automation kennenlernen</a></div> <div class="obttn1"><a data-lbl="eloqua-tour-ctabttn" href="/at/cx/marketing/automation/#tour">Produkttour zu Eloqua starten</a></div> </div> </div> <h5>Funktionen</h5> <ul class="odlist"> <li>Kanalübergreifende Kampagnenorchestrierung</li> <li>E-Mail- und SMS-Marketing</li> <li>Targeting und Segmentierung</li> <li>Lead- und Account-Scoring</li> <li>Konten-basiertes Marketing</li> <li>Verwaltung von Inhalten und Vermögenswerten</li> <li>Integrierte KI und erweiterte Analysen</li> <li>Messung und Reporting</li> </ul> </div> </div> </div> <div class="col-item rw-neutral-00bg"> <div class="col-item-w1 rc30w11"> <div data-bgimg="/a/ocom/img/rc30-marketing-eloqua.png" alt=""><br /></div> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane-bleed rw-neutral-00bg" id="responsys"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <h4>Interaktion und Umsetzung durch Echtzeitpersonalisierung im großen Maßstab</h4> <p>Erstellen Sie kontextrelevante, Multichannel-Marketingkampagnen in großem Umfang, die auf die individuellen Interessen und Vorlieben der Kunden zugeschnitten sind.</p> <div class="rc30cta"> <div class="obttns"> <div><a data-lbl="responsys-ctabttn" href="/at/cx/marketing/campaign-management/">Mehr zu Responsys Campaign Management erfahren</a></div> <div class="obttn1"><a data-lbl="responsys-tour-ctabttn" href="/at/cx/marketing/campaign-management/#tour">Produkttour zu Responsys starten</a></div> </div> </div> <h5>Funktionen</h5> <ul class="odlist"> <li>Personalisierte Journey-Orchestrierung</li> <li>Durchführung von Multichannel-Kampagnen</li> <li>E-Mail- und mobiles Marketing</li> <li>Segmentierung und Targeting</li> <li>Tests und Optimierung</li> <li>Erweiterte Intelligenz und Analyse</li> </ul> </div> </div> </div> <div class="col-item rw-neutral-00bg"> <div class="col-item-w1 rc30w11"> <div data-bgimg="/a/ocom/img/rc30-marketing-responsys.png" alt=""><br /></div> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane-bleed rw-neutral-00bg" id="crowdtwist"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <h4>Aufbau sinnvoller Beziehungen über den Zeitpunkt der Transaktion hinaus</h4> <p>Vertiefen Sie Kundenbeziehungen, verbessern Sie die Kundenbindung und steigern Sie die Rentabilität durch Kundenbindungs- und Belohnungssysteme.</p> <div class="rc30cta"> <div class="obttns"> <div><a data-lbl="CrowdTwist-ctabttn" href="/at/cx/marketing/customer-loyalty/">Mehr zu CrowdTwist Loyalty and Engagement erfahren</a></div> <div class="obttn1"><a data-lbl="CrowdTwist-tour-ctabttn" href="/at/cx/marketing/customer-loyalty/#tour">Produkttour zu CrowdTwist starten</a></div> </div> </div> <ul class="icn-ulist"> <li class="icn-chevronright"><a data-lbl="rb-xlnk" href="/at/food-beverage/marketing/">Weitere Informationen zu Marketinglösungen von Oracle Restaurants</a></li> <li class="icn-chevronright"><a data-lbl="retail-xlnk" href="/at/retail/marketing/">Weitere Informationen zu Marketinglösungen von Oracle Retail</a></li> </ul> <h5>Funktionen</h5> <ul class="odlist"> <li>Omnichannel-Kundenbindung</li> <li>Kundenspezifisches Programmdesign</li> <li>Prämienmanagement</li> <li>Berichterstellung und Analysen</li> <li>Integration mit Oracle Marketing zur Segmentierung und Personalisierung</li> <li>Integration mit Oracle Branchenlösungen</li> </ul> </div> </div> </div> <div class="col-item rw-neutral-00bg"> <div class="col-item-w1 rc30w11"> <div data-bgimg="/a/ocom/img/rc30-marketing-crowdtwist.png" alt=""><br /></div> </div> </div> </div> </div> </div> </div> </div> </section>      <section class="rc61 rc61v0 cpad" data-trackas="rc61" data-ocomid="rc61" data-a11y="true"> <div class="rc61w1 cwidth"> <header class="rw-ctitle"> <h2 class="rw-ptitle" id="rc61listlabel-2">Erfahren Sie, warum Oracle Marketing ein Leader ist</h2> </header> <div class="col-framework col2 col-gutters col-justified"> <div class="col-w1" aria-labelledby="rc61listlabel-2" role="list"> <div class="col-item" role="listitem"> <div class="col-item-w1"> <div class="rc61w2 rc61img"> <img alt="" data-src="/a/ocom/img/rc61-cx-forrester-for-cdp.jpg"> </div> <h3>Oracle wird als einziger Anbieter von Forrester Wave<sup>TM</sup> für B2B Customer Data Platforms als führend eingestuft</h3> <p>Erfahren Sie, warum Oracle der einzige führende Anbieter ist.</p> </div> <div class="col-item-w2"> <a data-lbl="forrester-report-lnk" href="/at/cx/marketing/forrester-wave-b2b-report/">Bericht von Forrester abrufen</a> </div> </div> <div class="col-item" role="listitem"> <div class="col-item-w1"> <div class="rc61w2 rc61img"> <img alt="" data-src="/a/ocom/img/rc61-cx-gartner-for-map.jpg"> </div> <h3 class="rwhead-sm">Oracle wird im Gartner<sup>®</sup> Magic Quadrant<sup>TM</sup> für B2B Marketing Automation Platforms als Branchenführer genannt</h3> <p>Erfahren Sie, warum Oracle auch im 12. Jahr in Folge führend ist.<sup>*</sup></p> </div> <div class="col-item-w2"> <a data-lbl="gartner-report-lnk" href="/at/cx/marketing/automation/gartner-mq-marketing-automation/">Sehen Sie sich den Gartner-Bericht an</a> </div> </div> </div> </div> </div> </section>     <section class="rc13 rc13v0 cpad rw-theme-30bg rw-pattern-theme1 rw-pattern-16p" data-trackas="rc13" data-ocomid="rc13" data-a11y="true"> <div class="rc13w1 cwidth"> <header class="rw-ctitle"> <h3 class="rwaccent-2">AI-powered marketing suite for precision revenue growth</h3> </header> <div class="rc13w5 col-framework col-justified col4 col-gutters"> <ul class="col-w1" aria-labelledby="some_unique_id-04"> <li class="col-item"> <div class="col-item-w1"> <h4>Unify and activate your customer data</h4> <p>Unify customer data from all sources, apply intelligence at scale, and use insights to make every interaction matter for each individual.</p> </div> </li> <li class="col-item"> <div class="col-item-w1"> <h4>Execute sophisticated marketing orchestration</h4> <p>Empower marketers to orchestrate sophisticated campaigns and seamless customer experiences with ready-to-run AI models and award-winning UI.</p> </div> </li> <li class="col-item"> <div class="col-item-w1"> <h4>Accelerate revenue with unified marketing and sales</h4> <p>Streamline collaboration between marketing and sales to increase overall effectiveness and drive recurring and account-centric revenue generation. </p> </div> </li> <li class="col-item"> <div class="col-item-w1"> <h4>Connect your marketing ecosystem and beyond</h4> <p>Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.</p> </div> </li> </ul> </div> </div> </section>      <section class="rc56 rc56v0 cpad" data-trackas="rc56" data-ocomid="rc56" data-a11y="true"> <div class="rc56w1 cwidth"> <header class="rw-ctitle"> <h2 class="rw-ptitle">Oracle Marketing-Kundenerfolge</h2> <div> <a data-lbl="view-more-customer-successes" href="/at/cx/customers/">Mehr Kundenerfolge anzeigen</a> </div> </header> <p>Erfahren Sie, warum Unternehmen aus allen Branchen mit Oracle Marketing zeitnahe, personalisierte Multichannel-Kundenerfahrungen bereitstellen. Klicken Sie auf die Logos, um mehr zu erfahren.</p> <ul class="rc56w2" aria-labelledby="thisListLabel1"> <li class="rc56w3"> <a href="/at/customers/bank-of-guam/" data-lbl="bank-of-guam-logo"> <div class="rw-logo rw-logo-centered"><img alt="Bank of Guam logo" data-src="/a/ocom/img/customerlogo-bank-of-guam-clr.svg"></div> </a> </li> <li class="rc56w3"> <a href="/at/customers/bmc-software/" data-lbl="bmc-software-logo"> <div class="rw-logo rw-logo-centered"><img alt="BMC Software logo" data-src="/a/ocom/img/customerlogo-bmc-clr.svg"></div> </a> </li> <li class="rc56w3"> <a href="/at/customers/broadcom/" data-lbl="broadcom-logo"> <div class="rw-logo rw-logo-centered"><img alt="Broadcom logo" data-src="/a/ocom/img/customerlogo-broadcom-clr.svg"></div> </a> </li> <li class="rc56w3"> <a href="/at/customers/cisco-eloqua/" data-lbl="cisco-logo"> <div class="rw-logo rw-logo-centered"><img alt="Cisco logo" data-src="/a/ocom/img/customerlogo-cisco-clr.svg"></div> </a> </li> <li class="rc56w3"> <a href="/at/customers/docusign/" data-lbl="docusign-logo"> <div class="rw-logo rw-logo-centered"><img alt="Docusign logo" data-src="/a/ocom/img/customerlogo-docusign-blk.svg"></div> </a> </li> <li class="rc56w3"> <a href="/at/customers/dow-1-mrk-cl/" data-lbl="dow-logo"> <div class="rw-logo rw-logo-centered"><img alt="Dow logo" data-src="/a/ocom/img/customerlogo-dow-clr.svg"></div> </a> </li> <li class="rc56w3"> <a href="/at/customers/dow-jones/" data-lbl="dow-jones-logo"> <div class="rw-logo rw-logo-centered"><img alt="Dow Jones logo" data-src="/a/ocom/img/customerlogo-dow-jones-clr.svg"></div> </a> </li> <li class="rc56w3"> <a href="/at/customers/philips/" data-lbl="philips-logo"> <div class="rw-logo rw-logo-centered"><img alt="Phillips-Logo" data-src="/a/ocom/img/customerlogo-philips-clr.svg "></div> </a> </li> <li class="rc56w3"> <a href="/at/customers/red-bull-racing/" data-lbl="red-bull-racing-logo"> <div class="rw-logo rw-logo-centered"><img alt="Red Bull Racing-Logo" data-src="/a/ocom/img/customerlogo-red-bull-racing-clr.svg"></div> </a> </li> <li class="rc56w3"> <a href="/at/customers/banco-santander-brasil/" data-lbl="banco-santander-logo"> <div class="rw-logo rw-logo-centered"><img alt="Banco Santander logo" data-src="/a/ocom/img/customerlogo-banco-santander-clr.svg"></div> </a> </li> <li class="rc56w3"> <a href="/at/customers/swisscom/" data-lbl="swisscom-logo"> <div class="rw-logo rw-logo-centered"><img alt="Swisscom logo" data-src="/a/ocom/img/customerlogo-swisscom-clr.svg"></div> </a> </li> </ul> </div> </section>      <section class="rc30 rc30v0 cpad o-bgimg rw-neutral-10bg" data-trackas="rc30" data-ocomid="rc30" data-bgimg="/assets/images/bgimg02/bgimg02-bgne-resources-01.png" data-a11y="true"> <div class="rc30w1 cwidth"> <h3>Oracle Marketing-Ressourcen</h3> <div class="rc30w2"> <form class="oform rc30mobnav"> <span class="oform-w1"> <span class="oselect"> <select name="f4"> <option value="#cloud">Cloud Readiness</option>  <option value="#learn">Cloud-Learning</option> <option value="#support">Support und Services</option> <option value="#related">Verwandte Inhalte</option> </select> </span> </span> </form> </div> <div class="rc30w3"> <div class="rc30w4 rc30pane" id="cloud"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item rw-neutral-30bg"> <div class="col-item-w1 rc30w10"> <div> <h4>Neue Innovationen in Oracle Marketing</h4> <p>Erfahren Sie, was es Neues in Ihrem Oracle Marketing Cloud Service gibt, und planen Sie vierteljährliche Updates.</p> <ul class="icn-ulist"> <li class="icn-chevronright"> <a data-lbl="see-whats-new-update-xlnk" href="https://docs.oracle.com/en/cloud/saas/marketing/index.html">Neue Features in Ihrem Update kennenlernen</a></li> </ul> </div> </div> </div> <div class="col-item rw-neutral-40bg"> <div class="col-item-w1 rc30w11"> <h4>Produktfunktionen kennenlernen</h4> <ul class="icn-ulist"> <li class="icn-chevronright"><a data-lbl="what-is-cdp-xlnk" href="/at/cx/customer-data-platform/what-is-cdp/">Einheitliche Kundendatenplattform</a></li> <li class="icn-chevronright"><a data-lbl="eloqua-xlnk" href="/at/cx/marketing/automation/eloqua-features/">Eloqua Marketing Automation</a></li> <li class="icn-chevronright"><a data-lbl="responsys-xlnk" href="/at/cx/marketing/campaign-management/responsys-features/">Responsys Campaign Management</a></li> </ul> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane" id="compare"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item rw-neutral-30bg"> <div class="col-item-w1 rc30w10"> <div> <h4>Erfahren Sie, warum Oracle Marketing führend ist</h4> <p>Oracle CX geht über das E-Mail-Marketing hinaus und liefert Erfahrungen, die auf die Erwartungen jedes Kunden in Echtzeit zugeschnitten sind.</p> <ul class="icn-ulist"> <li class="icn-chevronright"><a data-lbl="explore-analyst-reports-xlnk" href="/at/corporate/analyst-reports/">Analystenberichte kennenlernen</a></li> </ul> </div> </div> </div> <div class="col-item rw-neutral-40bg"> <div class="col-item-w1 rc30w11"> <h4>Sehen Sie sich die Vergleiche an</h4> <ul class="icn-ulist"> <li class="icn-chevronright"><a data-lbl="compare:marketing-salesforce-xlnk" href="/at/cx/oracle-vs-salesforce/marketing/">Oracle Marketing vs. Salesforce</a></li> <li class="icn-chevronright"><a data-lbl="compare:marketing-adobe-xlnk" href="/at/cx/marketing/oracle-vs-adobe/">Oracle Marketing vs. Adobe</a></li> <li class="icn-chevronright"><a data-lbl="compare:eloqua-pardot-xlnk" href="/at/cx/marketing/automation/eloqua-vs-pardot/">Oracle Eloqua vs. Pardot</a></li> <li class="icn-chevronright"><a data-lbl="compare:eloqua-marketo-xlnk" href="/at/cx/marketing/eloqua-vs-marketo/">Oracle Eloqua vs. Marketo</a></li> </ul> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane" id="learn"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item rw-neutral-30bg"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <div class="rc30w6"><img alt="" data-src="/a/ocom/img/rc30v0-related-content-sm.jpg"></div> </div> <div class="rc30w5"> <h4>Entwickeln Sie Ihre Oracle Marketing-Fähigkeiten</h4> <p>Oracle University bietet Lernlösungen, mit denen Sie Cloud-Kenntnisse erwerben, Fachwissen validieren und die Einführung beschleunigen können. Mit dem Oracle Learning Explorer Programm erhalten Sie Zugang zu kostenlosen Basisschulungen.</p> <div><a data-lbl="learning-explorer-xlnk" href="https://education.oracle.com/learning-explorer">Jetzt kostenlos lernen</a></div> </div> </div> </div> <div class="col-item rw-neutral-40bg"> <div class="col-item-w1 rc30w11"> <h4>Weitere Lernressourcen kennenlernen</h4> <ul class="icn-ulist"> <li class="icn-chevronright"><a data-lbl="training-xlnk" href="/at/education/training/cx/">CX-Schulungen und -Zertifizierungen</a></li> <li class="icn-chevronright"><a data-lbl="guided-learning-xlnk" href="https://education.oracle.com/oracle-cloud-guided-learning">Geführtes Lernen</a></li> </ul> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane" id="support"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item rw-neutral-30bg"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <div class="rc30w6"><img alt="" data-src="/a/ocom/img/rc30-virtual-summit-advertising.jpg"></div> </div> <div class="rc30w5"> <ul class="icn-ulist"> <h4>Auf Support zugreifen</h4> <li class="icn-chevronright"><a data-lbl="login-xlnk" href="https://support.oracle.com/portal/">My Oracle Support-Anmeldung</a></li> <li class="icn-chevronright"><a data-lbl="support-xlnk" href="https://www.oracle.com/support/policies.html">Support-Richtlinien und -Vorgehensweisen</a></li> <li class="icn-chevronright"><a data-lbl="documentation-xlnk" href="https://docs.oracle.com/en/cloud/saas/">Gesamte Dokumentation</a></li> <li class="icn-chevronright"><a data-lbl="customerconnect-xlnk" href="https://community.oracle.com/customerconnect/">Cloud Customer Connect</a></li> </ul> </div> </div> </div> <div class="col-item rw-neutral-40bg"> <div class="col-item-w1 rc30w11"> <h4>Services kennenlernen</h4> <ul class="icn-ulist"> <li class="icn-chevronright"><a data-lbl="agency-xlnk" href="/at/cx/marketing/agency/">Oracle Digital Experience Agency</a></li> <li class="icn-chevronright"><a data-lbl="customer-xlnk" href="/at/customer-success/">Oracle Customer Success Services</a></li> <li class="icn-chevronright"><a data-lbl="partner-xlnk" href="/at/cx/isv-partners/">Partner suchen</a></li> <li class="icn-chevronright"><a data-lbl="marketplace-xlnk" href="https://cloudmarketplace.oracle.com/marketplace/en_US/homePage.jspx" target="_blank">Cloud Marketplace</a></li> </ul> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane" id="related"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item rw-neutral-30bg"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <h4>Sehen, was im Trend liegt</h4> <ul class="icn-ulist"> <li class="icn-chevronright"><a data-lbl="cx-ai-xlnk" href="https://www.oracle.com/cx/ai/">Oracle AI für CX</a></li> <li class="icn-chevronright"><a data-lbl="cx-blog-xlnk" href="https://blogs.oracle.com/cx/">Oracle CX-Blog</a></li> </ul> </div> <div class="rc30w5"> <h4>Oracle Marketing kennenlernen</h4> <ul class="icn-ulist"> <li class="icn-chevronright"><a data-lbl="management-series-xlnk" href="/at/a/ocom/docs/implementation-and-management-series.pdf">Videoreihe: Planen und bereiten Sie sich auf Ihre Implementierung vor (PDF)</a></li> <li class="icn-chevronright"><a data-lbl="cx-implementation-xlnk" href="https://www.oracle.com/webfolder/cx-implementation/hey-hello-cx-marketing-eloqua.pdf">Einführung in Eloqua Marketing Automation (PDF)</a></li> <li class="icn-chevronright"><a data-lbl="marketing-eloqua-ai-xlnk" href="https://www.oracle.com/webfolder/cx-implementation/hey-hello-cx-marketing-eloqua-ai.pdf">Einführung in Eloqua Advanced Intelligence (PDF)</a></li> <li class="icn-chevronright"><a data-lbl="marketing-responsy-xlnk" href="https://www.oracle.com/webfolder/cx-implementation/hey-hello-cx-marketing-responsys.pdf">Einführung in Responsys Campaign Management (PDF)</a></li> <li class="icn-chevronright"><a data-lbl="responsys-ai-xlnk" href="https://www.oracle.com/webfolder/cx-implementation/hey-hello-cx-marketing-responsys-ai.pdf">Einführung in Responsys AI (PDF)</a></li> </ul> </div> </div> </div> <div class="col-item rw-neutral-40bg"> <div class="col-item-w1 rc30w11"> <h4>Marketing-Themen kennenlernen</h4> <ul class="icn-ulist"> <li class="icn-chevronright"><a data-lbl="what-is-marketing-automation-xlnk" href="/at/cx/marketing/automation/what-is-marketing-automation/">Was ist eine Marketingautomatisierungssoftware?</a></li> <li class="icn-chevronright"><a data-lbl="automation-benefits-xlnk" href="/at/cx/marketing/automation/what-is-marketing-automation/#link6">Welche Vorteile bietet die Marketingautomatisierung?</a></li> <li class="icn-chevronright"><a data-lbl="digital-marketing-xlnk" href="/at/cx/marketing/digital-marketing/">Was ist digitales Marketing?</a></li> <li class="icn-chevronright"><a data-lbl="mobile-marketing-xlnk" href="/at/cx/marketing/mobile-marketing/">Was ist Mobile-Marketing?</a></li> <li class="icn-chevronright"><a data-lbl="automation-software-xlnk" href="/at/cx/marketing/automation/what-is-marketing-automation/#link4">Wie funktioniert eine Marketingautomatisierungssoftware?</a></li> <li class="icn-chevronright"><a data-lbl="marketing-roi-xlnk" href="/at/cx/marketing/marketing-roi/">Was versteht man unter Marketingrendite (ROI)?</a></li> </ul> </div> </div> </div> </div> </div> </div> </div> </section>      <section class="rc59 rc59v1 rc59v1alt rw-slate-50bg" data-trackas="rc59" data-ocomid="rc59" data-a11y="true"> <div class="rc59w1 cwidth"> <div class="rc59w2"> <div class="rc59w3"> <a data-adbtrack=":ow:o:p:po:::Apps" data-cxdtrack=":ow:o:p:po:::Apps" data-lbl="playbook-img" href="/at/playbook/"> <img alt="" class="rc59img" data-src="/a/ocom/img/rc59-oracle-playbook.jpg"></a> <strong>Die Oracle Playbook-Reihe</strong> <p>Wir haben Geheimtipps für unsere Personal-, Prozess- und Systemstrategie zusammengestellt. Und wir möchten sie mit Ihnen teilen.</p> <div class="obttns"> <div class="obttn2"> <a data-adbtrack=":ow:o:p:po:::Apps" data-cxdtrack=":ow:o:p:po:::Apps" data-lbl="playbook-cta" href="/at/playbook/">Details anzeigen</a> </div> </div> </div> </div> </div> </section>      <section class="rc27 rc27v0 cpad rw-plum-150bg rw-pattern11 rw-pattern-10p" data-a11y="true"> <div class="rc27w1 cwidth"> <div class="rc27w2"> <h3 id="listHeading1">Erste Schritte</h3> </div> <ul class="rc27w3" aria-labelledby="listHeading1"> <li class="rc27w4"> <div class="icn-img icn-live-virtual-class"><a data-lbl="get-started:request-a-demo" data-trackas="lightbox" data-width="640" href="/at/cx/marketing/demo-form/" rel="lightbox" role="button" title="Demo anfordern">Demo anfordern</a></div> </li> <li class="rc27w4"> <div class="icn-img icn-touchdevice"><a data-lbl="get-started:take-a-tour" href="/at/cx/product-tours/#marketing">An Einführung teilnehmen</a></div> </li> <li class="rc27w4"> <div class="icn-img icn-contact"><a data-lbl="get-started:contact-sales" data-trackas="lightbox" data-width="640" href="/at/cx/marketing/contact.html" rel="lightbox" role="button" title="Oracle Marketing Cloud kontaktieren">Vertrieb kontaktieren</a></div> </li> </ul> </div> </section>      <section class="rc24 rc24v0 cpad" data-a11y="true"> <div class="rc24w1 cwidth"> <p>Gartner, Magic Quadrant für B2B Marketing Automation Platforms, 20. September 2023, Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin</p> <p> ist eine eingetragene Marke und Dienstleistungsmarke, und MAGIC QUADRANT ist eine eingetragene Marke von Gartner, Inc. und/oder seinen verbundenen Unternehmen in den USA und international und werden hier mit Genehmigung verwendet. Alle Rechte vorbehalten. <p>Diese Grafik wurde von Gartner, Inc. als Teil eines größeren Studie-Dokuments veröffentlicht und sollte im Kontext des gesamten Dokuments ausgewertet werden. Das Gartner-Dokument ist auf Anfrage bei Oracle erhältlich.</p> <p>Gartner spricht keine Empfehlung für die in seinen veröffentlichten Studien genannten Anbieter, Produkte oder Services aus und empfiehlt Techniknutzern nicht, nur die Anbieter mit den besten Bewertungen oder anderen Auszeichnungen auszuwählen. Die Forschungsberichte von Gartner geben die Meinung des Forschungsunternehmens Gartner wieder und stellen keine Tatsachenangaben dar. Gartner schließt im Zusammenhang mit dieser Studie alle ausdrücklichen oder stillschweigenden Gewährleistungen aus, einschließlich der Gewährleistung der Handelsüblichkeit und der Eignung für einen bestimmten Zweck.</p> </div> </section>        <footer id="u10" class="u10 u10v6" data-trackas="ffooter" type="redwood" data-ocomid="u10" data-a11y="true"> <nav class="u10w1" aria-label="Footer"> <div class="u10w2"> <div class="u10w3"> <div class="u10ttl" id="resourcesfor">Ressourcen für</div> <ul> <li><a data-lbl="resources-for:career" href="/at/careers/">Karriere</a></li> <li><a data-lbl="resources-for:developers" href="/de/developer/">Entwickler</a></li> <li><a data-lbl="resources-for:investors" href="https://investor.oracle.com/home/default.aspx">Investoren</a></li> <li><a data-lbl="resources-for:partners" href="/at/partner/">Partner</a></li> <li><a data-lbl="resources-for:researchers" href="/at/research/">Forscher</a></li> <li><a data-lbl="resources-for:students-educators" href="https://academy.oracle.com/en/oa-web-overview.html">Studenten und Pädagogen</a></li> </ul> </div> </div> <div class="u10w2"> <div class="u10w3"> <div class="u10ttl" id="whyoracle">Warum Oracle?</div> <ul> <li><a data-lbl="why-oracle:analyst-reports" href="/at/corporate/analyst-reports/">Berichte von Analysten</a></li> <li><a data-lbl="why-oracle:gartner-mq-erp-cloud" href="/at/erp/what-is-erp/best-erp/">Bestes cloudbasiertes ERP</a></li> <li><a data-lbl="why-oracle:cloud-economics" href="/at/cloud/economics/">Cloud-Ökonomie</a></li> <li><a data-lbl="why-oracle:corporate-responsibility" href="/at/social-impact/">Gesellschaftliche Auswirkungen</a></li> <li><a data-lbl="why-oracle:culture-inclusion" href="/at/careers/diversity-inclusion/">Kultur und Inklusion</a></li> <li><a data-lbl="why-oracle:security-pracitices" href="/at/corporate/security-practices/">Sicherheitsstandards</a></li> </ul> </div> </div> <div class="u10w2"> <div class="u10w3"> <div class="u10ttl" id="learn">Lernen</div> <ul> <li><a data-lbl="learn:cloud-computing" href="/at/cloud/what-is-cloud-computing/">Was ist Cloud-Computing?</a></li> <li><a data-lbl="learn:crm" href="/at/cx/what-is-crm/">Was ist CRM?</a></li> <li><a data-lbl="learn:docker" href="/at/cloud/cloud-native/container-registry/what-is-docker/">Was ist Docker?</a></li> <li><a data-lbl="learn:kubernetes" href="/at/cloud/cloud-native/kubernetes-engine/what-is-kubernetes/">Was ist Kubernetes?</a></li> <li><a data-lbl="learn:python" href="/de/developer/what-is-python-for-developers/">Was ist Python?</a></li> <li><a data-lbl="learn:saas" href="/at/applications/what-is-saas/">Was ist SaaS?</a></li> </ul> </div> </div> <div class="u10w2"> <div class="u10w3"> <div class="u10ttl" id="newsandevents">Neuigkeiten und Events</div> <ul> <li><a data-lbl="newsandevents:news" href="/at/news/">News</a></li> <li><a data-lbl="newsandevents:oracle-cloudworld" href="https://www.oracle.com/cloudworld/">Oracle CloudWorld</a></li> <li><a data-lbl="newsandevents:oracle-cloudworld-tour" href="https://www.oracle.com/cloudworld-tour/">Oracle CloudWorld Tour</a></li> <li><a data-lbl="newsandevents:oracle-health-summit" href="https://www.oracle.com/health/health-summit/">Oracle Health Summit</a></li> <li><a data-lbl="newsandevents:oracle-devlive" href="https://www.oracle.com/developer/devlive/">Oracle DevLive</a></li> <li><a data-lbl="newsandevents:events" href="/at/events/">Veranstaltungen</a></li> </ul> </div> </div> <div class="u10w2"> <div class="u10w3"> <div class="u10ttl" id="contactus">Kontaktieren Sie uns</div> <ul> <li><a href="tel:+43133777001">Phone: +43 1 33777 001</a></li> <li><a data-lbl="contact-us:how-can-we-help" href="/at/corporate/contact/">Wie können wir Ihnen helfen?</a></li> <li><a data-lbl="contact-us:subscribe-to-emails" href="https://go.oracle.com/subscribe/?l_code=de&src1=OW:O:FO">E-Mails abonnieren</a></li> <li><a data-lbl="contact-us:integrity-helpline" href="https://secure.ethicspoint.com/domain/media/de/gui/31053/index.html">Integritäts-Hotline</a></li> <li><a data-lbl="contact-us:accessibility" href="/at/corporate/accessibility/">Barrierefreiheit</a></li> <li><a data-lbl="contact-us:legal-notices" href="/at/corporate/contact/field-offices.html">Impressum</a></li> </ul> </div> </div> <div class="u10w4"><hr /></div> </nav> <div class="u10w11"> <ul class="u10-cr"> <li class="u10mtool" id="u10cmenu"><a data-lbl="country-region" class="u10ticon u10regn" href="/at/menu-content/universal.html#u10countrymenu">Land/Region</a></li> </ul> <nav class="u10w5 u10w10" aria-label="Site info"> <ul class="u10-links"> <li><a data-lbl="copyright" href="/at/legal/copyright/">© 2024 Oracle</a></li> <li><a data-lbl="terms-of-use-and-privacy" href="/at/legal/privacy/">Nutzungsbedingungen und Datenschutz</a></li> <li><div id="teconsent"></div></li> <li><a data-lbl="ad-choices" href="/at/legal/privacy/privacy-policy/#adchoices">Anzeigenauswahl</a></li> <li><a data-lbl="careers" href="/at/careers/">Karriere</a></li> </ul> </nav> <nav class="u10scl" aria-label="Social media links"> <ul class="scl-icons"> <li class="scl-facebook"><a data-lbl="scl-icon:facebook" href="https://www.facebook.com/Oracle/" target="_blank" title="Oracle on Facebook">Facebook</a></li> <li class="scl-twitter"><a data-lbl="scl-icon:twitter" href="https://twitter.com/Oracle_DE" target="_blank" title="Follow Oracle on Twitter">Twitter</a></li> <li class="scl-linkedin"><a data-lbl="scl-icon:linkedin" href="https://www.linkedin.com/company/oracle/" target="_blank" title="Oracle on LinkedIn">LinkedIn</a></li> <li class="scl-youtube"><a data-lbl="scl-icon:you-tube" href="https://www.youtube.com/oracle/" target="_blank" title="Watch Oracle on YouTube">YouTube</a></li> </ul> </nav> </div> </footer>   </div>     <script type="text/javascript" data-reqjq data-src="/asset/web/analytics/ora_ocom.js"></script>      </body>  </html>