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<rss version="2.0"> <channel> <title>Digital Marketing Blog</title> <link>some link</link> <description>A collection of the best digital marketing blog posts online hand-picked daily.</description> <language>en-us</language> <item> <title>What Are the Positive Effects of Social Media on Mental Health?</title> <link>https://socialmediaexplorer.com/content-sections/what-are-the-positive-effects-of-social-media-on-mental-health/</link> <description><![CDATA[<h1 class="wp-block-heading">What Are the Positive Effects of Social Media on Mental Health? </h1> Social media often gets a bad rap when it comes to its impact on mental health. While excessive social media can contribute to issues like anxiety and depression, the flip side is that social media also has a host of positive effects on mental well-being when used mindfully. From fostering connections to providing acces... Keep on reading: <a href="https://socialmediaexplorer.com/content-sections/what-are-the-positive-effects-of-social-media-on-mental-health/">What Are the Positive Effects of Social Media on Mental Health?</a>]]></description> <pubdate>Fri, Nov 22, 2024</pubdate> <guid>https://socialmediaexplorer.com/content-sections/what-are-the-positive-effects-of-social-media-on-mental-health/</guid> </item> <item> <title>Is an altruistic holding company too good to believe? Know Co. begs to differ</title> <link>https://digiday.com/media-buying/is-an-altruistic-holding-company-too-good-to-believe-know-co-begs-to-differ/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss</link> <description><![CDATA[It might be an oversimplification to say Canadians are just nice people, but to a large degree it’s a true statement. In the world of agencies, that statement holds up if you look at the workings of Know Company, an investment firm that’s taken minority stakes in 16 small agencies, mostly in the media space, and gives them access to tools, technology and business consulting expertise. Know Co., for lack of a better definition, is part holding company and part investment firm, an... Keep on reading: <a href="https://digiday.com/media-buying/is-an-altruistic-holding-company-too-good-to-believe-know-co-begs-to-differ/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss">Is an altruistic holding company too good to believe? Know Co. begs to differ</a>]]></description> <pubdate>Fri, Nov 22, 2024</pubdate> <guid>https://digiday.com/media-buying/is-an-altruistic-holding-company-too-good-to-believe-know-co-begs-to-differ/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss</guid> </item> <item> <title>Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner</title> <link>https://digiday.com/marketing/why-pepsico-and-ea-are-expanding-their-partnership-into-mobile-a-qa-with-pepsico-vp-of-global-sports-and-entertainment-partnerships-adam-warner/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss</link> <description><![CDATA[As Electronic Arts beefs up its advertising inventory, PepsiCo is taking advantage by bringing Gatorade into the world of “EA Sports FC.” When Electronic Arts <a href="https://digiday.com/marketing/why-decoupling-from-fifa-could-spark-a-brand-partnership-renaissance-for-ea-fc/">ended its partnership with FIFA</a> last year — changing the name of its long-running association football series “FIFA” to “EA Sports FC” in the process — PepsiCo was one of the new title’... Keep on reading: <a href="https://digiday.com/marketing/why-pepsico-and-ea-are-expanding-their-partnership-into-mobile-a-qa-with-pepsico-vp-of-global-sports-and-entertainment-partnerships-adam-warner/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss">Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner</a>]]></description> <pubdate>Fri, Nov 22, 2024</pubdate> <guid>https://digiday.com/marketing/why-pepsico-and-ea-are-expanding-their-partnership-into-mobile-a-qa-with-pepsico-vp-of-global-sports-and-entertainment-partnerships-adam-warner/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss</guid> </item> <item> <title>How creative execution is boosting campaign performance</title> <link>https://digiday.com/sponsored/how-creative-execution-is-boosting-campaign-performance/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss</link> <description><![CDATA[Steve Nash, director, product, ad products and tools, GumGum Digital advertising now relies on science more than ever. The measurement metrics and precision targeting have evolved significantly, but the ad creative can feel like an afterthought and stuck in the past.  Advertising is now measured using a multitude of KPIs. Specific audiences can now be isolated by performing matches between massive data sets. Marketers also optimize with insights from ... Keep on reading: <a href="https://digiday.com/sponsored/how-creative-execution-is-boosting-campaign-performance/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss">How creative execution is boosting campaign performance</a>]]></description> <pubdate>Thu, Nov 21, 2024</pubdate> <guid>https://digiday.com/sponsored/how-creative-execution-is-boosting-campaign-performance/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss</guid> </item> <item> <title>‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand</title> <link>https://digiday.com/marketing/the-most-controversial-rebrand-of-the-year-understanding-the-tightrope-that-legacy-brands-like-jaguar-walk-during-a-rebrand/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss</link> <description><![CDATA[It’s got to be hard to be a heritage brand. There are so many expectations and so many people to disappoint. Just ask Jaguar. The automaker’s attempt at a sleek, ultra-modern rebrand replete with art-house aesthetics has been the talk of the water cooler — <a href="https://www.linkedin.com/search/results/all/?keywords=jaguar&origin=GLOBAL_SEARCH_HEADER&sid=siQ" target="_blank" rel="noreferrer noopener">excuse me, LinkedIn</a> — this week. Jaguar’s approach to its r... Keep on reading: <a href="https://digiday.com/marketing/the-most-controversial-rebrand-of-the-year-understanding-the-tightrope-that-legacy-brands-like-jaguar-walk-during-a-rebrand/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss">‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand</a>]]></description> <pubdate>Thu, Nov 21, 2024</pubdate> <guid>https://digiday.com/marketing/the-most-controversial-rebrand-of-the-year-understanding-the-tightrope-that-legacy-brands-like-jaguar-walk-during-a-rebrand/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss</guid> </item> <item> <title>Telegram’s Fragment Platform: Decentralized Innovation or a Risk to Democracy?</title> <link>https://socialmediaexplorer.com/business-innovation-2/telegrams-fragment-platform-decentralized-innovation-or-a-risk-to-democracy/</link> <description><![CDATA[The intersection of technology and democracy is an evolving story, and platforms like Telegram’s Fragment are playing a significant role in shaping its trajectory. Fragment, a decentralized username marketplace powered by The Open Network (TON), has attracted widespread attention for its innovation. However, this same innovation raises concerns about the platform’s role in fostering impersonation, spreading misinformation, and influencing elections in ways that could destabilize... Keep on reading: <a href="https://socialmediaexplorer.com/business-innovation-2/telegrams-fragment-platform-decentralized-innovation-or-a-risk-to-democracy/">Telegram’s Fragment Platform: Decentralized Innovation or a Risk to Democracy?</a>]]></description> <pubdate>Wed, Nov 20, 2024</pubdate> <guid>https://socialmediaexplorer.com/business-innovation-2/telegrams-fragment-platform-decentralized-innovation-or-a-risk-to-democracy/</guid> </item> <item> <title>How Backspace Marketing Sees Social Media Shaping SEO in 2024</title> <link>https://socialmediaexplorer.com/content-marketing-2/how-backspace-marketing-sees-social-media-shaping-seo-in-2024/</link> <description><![CDATA[The integration of social media and search engine optimization (SEO) is reshaping digital marketing in 2024. <a href="https://www.instagram.com/backspacemarketing" data-wpel-link="external" rel="nofollow external noopener noreferrer">Backspace Marketing</a>, a Delaware-based digital agency, offers actionable insights into how social platforms can indirectly influence search rankings. This strategic blend of social media and SEO not only increases visibility but also builds trust and... Keep on reading: <a href="https://socialmediaexplorer.com/content-marketing-2/how-backspace-marketing-sees-social-media-shaping-seo-in-2024/">How Backspace Marketing Sees Social Media Shaping SEO in 2024</a>]]></description> <pubdate>Wed, Nov 20, 2024</pubdate> <guid>https://socialmediaexplorer.com/content-marketing-2/how-backspace-marketing-sees-social-media-shaping-seo-in-2024/</guid> </item> <item> <title>How Social Media Enhances SEO: Insights from Backspace Marketing</title> <link>https://socialmediaexplorer.com/digital-marketing/how-social-media-enhances-seo-insights-from-backspace-marketing/</link> <description><![CDATA[<h2 class="wp-block-heading">Harnessing the Power of Social Media and SEO </h2> <a href="https://www.instagram.com/backspacemarketing" data-wpel-link="external" rel="nofollow external noopener noreferrer">Backspace Marketing</a>, a digital marketing agency based in Delaware, sheds light on how businesses can leverage social media to improve search engine optimization (SEO). The connection between these two domains has become more important in ... Keep on reading: <a href="https://socialmediaexplorer.com/digital-marketing/how-social-media-enhances-seo-insights-from-backspace-marketing/">How Social Media Enhances SEO: Insights from Backspace Marketing</a>]]></description> <pubdate>Tue, Nov 19, 2024</pubdate> <guid>https://socialmediaexplorer.com/digital-marketing/how-social-media-enhances-seo-insights-from-backspace-marketing/</guid> </item> <item> <title>2025 Influencer Marketing Budget Trends: Where B2B Marketers Are Investing and Why</title> <link>https://www.toprankmarketing.com/blog/influencer-marketing-budget-trends-growth/</link> <description><![CDATA[Did you know that 61% of B2B leaders believe influencer content deserves a bigger slice of their marketing budget? <a href="https://www.linkedin.com/business/marketing/blog/marketing-collective/why-b2b-brands-are-embracing-influencer-marketing" target="_blank" rel="noopener">According to LinkedIn</a>, companies are doubling down on influencer strategies, recognizing them as key drivers of trust and engagement in an increasingly competitive market.... Keep on reading: <a href="https://www.toprankmarketing.com/blog/influencer-marketing-budget-trends-growth/">2025 Influencer Marketing Budget Trends: Where B2B Marketers Are Investing and Why</a>]]></description> <pubdate>Mon, Nov 18, 2024</pubdate> <guid>https://www.toprankmarketing.com/blog/influencer-marketing-budget-trends-growth/</guid> </item> <item> <title>Stand Out with Influence: Download the 2025 B2B Influencer Marketing Report</title> <link>https://www.toprankmarketing.com/blog/b2b-influencer-marketing-report-2025/</link> <description><![CDATA[The future of B2B influencer marketing is here. Grab a copy of the <a href="https://tprk.us/3ULdlyj">2025 B2B Influencer Marketing Report</a> to help chart your course with brand-new data and unique expert insight. Or you can read on to learn a little more about what’s inside.... Keep on reading: <a href="https://www.toprankmarketing.com/blog/b2b-influencer-marketing-report-2025/">Stand Out with Influence: Download the 2025 B2B Influencer Marketing Report</a>]]></description> <pubdate>Tue, Nov 12, 2024</pubdate> <guid>https://www.toprankmarketing.com/blog/b2b-influencer-marketing-report-2025/</guid> </item> <item> <title>Is Your Content Planning SEO-Driven or Lacking Direction?</title> <link>https://www.toprankmarketing.com/blog/seo-driven-content-plan-essentials/</link> <description><![CDATA[At TopRank, we strongly believe that virtually all content planning should be SEO-driven. Why? Because marketing content is meant to be discovered, and discoverability is at the core of SEO’s purpose.... Keep on reading: <a href="https://www.toprankmarketing.com/blog/seo-driven-content-plan-essentials/">Is Your Content Planning SEO-Driven or Lacking Direction?</a>]]></description> <pubdate>Mon, Nov 11, 2024</pubdate> <guid>https://www.toprankmarketing.com/blog/seo-driven-content-plan-essentials/</guid> </item> <item> <title>Creators vs. Influencers: The Changing Identity of Social Media Talent</title> <link>https://www.toprankmarketing.com/blog/creators-influencers-changing-identity-of-social-media-talent/</link> <description><![CDATA[Was Benjamin Franklin an influencer or a content creator? On the one hand, he profoundly influenced American ideals of democracy, scientific inquiry, civic responsibility, and social reform; on the other, he created The Pennsylvania Gazette, Poor Richard’s Almanac, and A Proposal for Promoting Useful Knowledge. <... Keep on reading: <a href="https://www.toprankmarketing.com/blog/creators-influencers-changing-identity-of-social-media-talent/">Creators vs. Influencers: The Changing Identity of Social Media Talent</a>]]></description> <pubdate>Wed, Nov 06, 2024</pubdate> <guid>https://www.toprankmarketing.com/blog/creators-influencers-changing-identity-of-social-media-talent/</guid> </item> </channel> </rss>