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Celebritybabies.com Traffic and Demographic Statistics by Quantcast

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</script> <th> <h2><a href="/web/20120605064831/http://www.quantcast.com/celebritybabies.com" title=""> celebritybabies.com</a></h2> </th> <td class="reach"> <span class="label"> Monthly</span> </td> <td class="reach" id="reach-wd:com.celebritybabies"> N/A <span class="label">US</span> </td> <td class="reach"> </td> </tr> </tbody> </table> </div> <script type="text/javascript"> /* <![CDATA[*/ jQuery(window).load( function(){ initProfileActionsModule("", "//web.archive.org/web/20120605064831/http://ak.quantcast.com/", "wunit", "wd:com.celebritybabies", false, false, true, false); } ); /* ]]> */ </script> <ul class="actionButtons clearfix"> <li class="disabled"> <a href="javascript:void(0);">+Favorites</a> </li> <li id="country-selector" class="customPulldown clearfix fancy-pulldown" class="disabled"> <a href="javascript:void(0)" class="clearfix"> <p id="backshadow" class="United States"> <span class="ellipsis" id="pulldown-United States-selected" style="background-image: url(//web.archive.org/web/20120605064831im_/http://ak.quantcast.com/images/flags/png/us.png)"> United States</span> </p> </a> </li> <li class="link"> <a class="link-with-icon" href="https://web.archive.org/web/20120605064831/http://celebritybabies.com/" rel="nofollow" target="_blank"> View Site </a> </li> </ul> </div> <div id="ads-rank-module"> <div class="siteInfo"> <ul class="overview clearfix"> <li class="blankAds">&nbsp;</li> <li class="badge unquantified"> <h4>Not Quantified</h4> <p class="caption">Data is estimated</p> </li> </ul> <ul class="stats" id="siteStats"> </ul> <div class="summaryWrapper clipped" id="summaryWrapper"> <div class="summary" id="summary"> <p> We do not have enough information to provide a highly accurate traffic estimate. When Quantified, this report will provide detailed, accurate audience information. </p> </div> </div> <div class="tertiary"> <ul class="subnav"> <script type="text/javascript"> $profile.currentTab = "#summary"; </script> <li id="summary-tab"> <a id="summary-tab-link" href="/web/20120605064831/http://www.quantcast.com/celebritybabies.com/summary" class="section selected " onclick="return AjaxTabActions.tabClick('summary');"> Summary</a> <li><div class="disabled" id="traffic-tab">Traffic</div> <ul> <li><div class="disabled">MRC Accredited Report</div></li> </ul> <li id="demo-tab"> <a id="demo-tab-link" href="/web/20120605064831/http://www.quantcast.com/celebritybabies.com/demographics" class="section " onclick="return AjaxTabActions.tabClick('demo');"> Demographics</a> <li><div class="disabled" id="geo-tab">Geographic</div> <li><div class="disabled" id="business-tab">Business</div> <li><div class="disabled" id="lifestyle-tab">Lifestyle (US)</div> </ul> </div> <div class="shortcuts"> <h5>Related Links</h5> <ul class="related-links" id="related-links" terms="important,logged in,logged out,technical,publisher" link="/wpapi/related-links"> <li><a href="/web/20120605064831/http://www.quantcast.com/learning-center/guides/how-to-read-our-reports">How to Read This Report</a></li> </ul> </div> </div> </div> <div id="primary-subnav"> </div> <div id="dynamicContent"> <div class="primary"> <div class="panel traffic-graph-panel"> <div class="notice" style="margin-bottom:0;"> <div> This publisher has not implemented Quantcast Measurement. Data is estimated and not verified by Quantcast. <a href="/web/20120605064831/http://www.quantcast.com/user/signup">Get Quantified!&trade;</a> </div> </div> <div class="blocked clearfix"> <div class="messaging clearfix"> Traffic data unavailable until this site becomes quantified. <span class="getQuantified"> <p><a href="/web/20120605064831/http://www.quantcast.com/user/signup" class="gray-button"><span>Get Quantified!</span></a></p> Is this your site? </span> </div> </div> </div> <div class="panel"> <h4> US Demographics <a href="#demographics-graphs-summary" data-lightbox="true" class="openPopover nouveau-help-button"></a> </h4> <small class="vintage"> Updated Nov 2011&bull;<strong>Delayed -</strong> Next: Jun 2012</small> <table class="listView demographics-summary" width="100%"> <tr> <th colspan="5">index</th> </tr> <tbody> <tr> <td class="first" colspan="5">&nbsp;</td> </tr> <tr class="tr-GENDER"> <td rowspan="2" valign="top" class="bucket-icon"> <div>&nbsp;</div> </td> <td class="bucket-label">Male</td> <td class="below-average-line" valign="top"> <div class="below-average" style="width:31px;">&nbsp; </div> </td> <td style="width:53px;"> &nbsp; </td> <td class="index-digit" valign="top"> 58</td> </tr> <tr class="tr-GENDER"> <td class="bucket-label">Female</td> <td class="below-average-line" valign="top"> <div class="below-average full">&nbsp; </div> </td> <td style="width:53px;" class="above-average-line" valign="top"> <div class="above-average" style="width:21px;">&nbsp; </div> </td> <td class="index-digit above-average-digit" valign="top"> 140</td> </tr> <tr> <td class="last" colspan="5">&nbsp;</td> </tr> <tr> <td class="first" colspan="5">&nbsp;</td> </tr> <tr class="tr-AGE"> <td rowspan="7" valign="top" class="bucket-icon"> <div>&nbsp;</div> </td> <td class="bucket-label">&lt; 18</td> <td class="below-average-line" valign="top"> <div class="below-average" style="width:28px;">&nbsp; </div> </td> <td style="width:53px;"> &nbsp; </td> <td class="index-digit" valign="top"> 53</td> </tr> <tr class="tr-AGE"> <td class="bucket-label">18-24</td> <td class="below-average-line" valign="top"> <div class="below-average" style="width:52px;">&nbsp; </div> </td> <td style="width:53px;"> &nbsp; </td> <td class="index-digit" valign="top"> 98</td> </tr> <tr class="tr-AGE"> <td class="bucket-label">25-34</td> <td class="below-average-line" valign="top"> <div class="below-average full">&nbsp; </div> </td> <td style="width:53px;" class="above-average-line" valign="top"> <div class="above-average" style="width:9px;">&nbsp; </div> </td> <td class="index-digit above-average-digit" valign="top"> 117</td> </tr> <tr class="tr-AGE"> <td class="bucket-label">35-44</td> <td class="below-average-line" valign="top"> <div class="below-average full">&nbsp; </div> </td> <td style="width:53px;" class="above-average-line" valign="top"> <div class="above-average" style="width:7px;">&nbsp; </div> </td> <td class="index-digit above-average-digit" valign="top"> 113</td> </tr> <tr class="tr-AGE"> <td class="bucket-label">45-54</td> <td class="below-average-line" valign="top"> <div class="below-average full">&nbsp; </div> </td> <td style="width:53px;" class="above-average-line" valign="top"> <div class="above-average" style="width:5px;">&nbsp; </div> </td> <td class="index-digit above-average-digit" valign="top"> 110</td> </tr> <tr class="tr-AGE"> <td class="bucket-label">55-64</td> <td class="below-average-line" valign="top"> <div class="below-average full">&nbsp; </div> </td> <td style="width:53px;" class="above-average-line" valign="top"> <div class="above-average" style="width:19px;">&nbsp; </div> </td> <td class="index-digit above-average-digit" valign="top"> 135</td> </tr> <tr class="tr-AGE"> <td class="bucket-label">65+</td> <td class="below-average-line" valign="top"> <div class="below-average" style="width:37px;">&nbsp; </div> </td> <td style="width:53px;"> &nbsp; </td> <td class="index-digit" valign="top"> 69</td> </tr> <tr> <td class="last" colspan="5">&nbsp;</td> </tr> <tr> <td class="first" colspan="5">&nbsp;</td> </tr> <tr class="tr-CHILDREN"> <td rowspan="2" valign="top" class="bucket-icon"> <div>&nbsp;</div> </td> <td class="bucket-label">No Kids </td> <td class="below-average-line" valign="top"> <div class="below-average full">&nbsp; </div> </td> <td style="width:53px;" class="above-average-line" valign="top"> <div class="above-average" style="width:6px;">&nbsp; </div> </td> <td class="index-digit above-average-digit" valign="top"> 111</td> </tr> <tr class="tr-CHILDREN"> <td class="bucket-label">Has Kids </td> <td class="below-average-line" valign="top"> <div class="below-average" style="width:47px;">&nbsp; </div> </td> <td style="width:53px;"> &nbsp; </td> <td class="index-digit" valign="top"> 88</td> </tr> <tr> <td class="very-last" colspan="5">&nbsp;</td> </tr> <tr> <td></td><td></td> <td colspan="3" class="internet-average-label">internet average</td> </tr> </tbody> </table> <table class="listView demographics-summary right" width="100%"> <thead> <tr> <th colspan="5">index</th> </tr> </thead> <tbody> <tr> <td class="first" colspan="5">&nbsp;</td> </tr> <tr class="tr-INCOME"> <td rowspan="4" valign="top" class="bucket-icon"> <div>&nbsp;</div> </td> <td class="bucket-label">$0-50k</td> <td class="below-average-line" valign="top"> <div class="below-average full">&nbsp; </div> </td> <td style="width:53px;" class="above-average-line" valign="top"> <div class="above-average" style="width:17px;">&nbsp; </div> </td> <td class="index-digit above-average-digit" valign="top"> 133</td> </tr> <tr class="tr-INCOME"> <td class="bucket-label">$50-100k</td> <td class="below-average-line" valign="top"> <div class="below-average full">&nbsp; </div> </td> <td style="width:53px;" class="above-average-line" valign="top"> <div class="above-average" style="width:31px;">&nbsp; </div> </td> <td class="index-digit above-average-digit" valign="top"> 159</td> </tr> <tr class="tr-INCOME"> <td class="bucket-label">$100-150k</td> <td class="below-average-line" valign="top"> <div class="below-average" style="width:38px;">&nbsp; </div> </td> <td style="width:53px;"> &nbsp; </td> <td class="index-digit" valign="top"> 72</td> </tr> <tr class="tr-INCOME"> <td class="bucket-label">$150k+</td> <td class="below-average-line" valign="top"> <div class="below-average" style="width:27px;">&nbsp; </div> </td> <td style="width:53px;"> &nbsp; </td> <td class="index-digit" valign="top"> 51</td> </tr> <tr> <td class="last" colspan="5">&nbsp;</td> </tr> <tr> <td class="first" colspan="5">&nbsp;</td> </tr> <tr class="tr-EDUCATION"> <td rowspan="3" valign="top" class="bucket-icon"> <div>&nbsp;</div> </td> <td class="bucket-label">No College</td> <td class="below-average-line" valign="top"> <div class="below-average" style="width:36px;">&nbsp; </div> </td> <td style="width:53px;"> &nbsp; </td> <td class="index-digit" valign="top"> 68</td> </tr> <tr class="tr-EDUCATION"> <td class="bucket-label">College</td> <td class="below-average-line" valign="top"> <div class="below-average full">&nbsp; </div> </td> <td style="width:53px;" class="above-average-line" valign="top"> <div class="above-average" style="width:25px;">&nbsp; </div> </td> <td class="index-digit above-average-digit" valign="top"> 148</td> </tr> <tr class="tr-EDUCATION"> <td class="bucket-label">Grad School</td> <td class="below-average-line" valign="top"> <div class="below-average" style="width:34px;">&nbsp; </div> </td> <td style="width:53px;"> &nbsp; </td> <td class="index-digit" valign="top"> 64</td> </tr> <tr> <td class="last" colspan="5">&nbsp;</td> </tr> <tr> <td class="first" colspan="5">&nbsp;</td> </tr> <tr class="tr-ETHNICITY"> <td rowspan="5" valign="top" class="bucket-icon"> <div>&nbsp;</div> </td> <td class="bucket-label">Caucasian</td> <td class="below-average-line" valign="top"> <div class="below-average full">&nbsp; </div> </td> <td style="width:53px;" class="above-average-line" valign="top"> <div class="above-average" style="width:3px;">&nbsp; </div> </td> <td class="index-digit above-average-digit" valign="top"> 105</td> </tr> <tr class="tr-ETHNICITY"> <td class="bucket-label">African American</td> <td class="below-average-line" valign="top"> <div class="below-average" style="width:37px;">&nbsp; </div> </td> <td style="width:53px;"> &nbsp; </td> <td class="index-digit" valign="top"> 69</td> </tr> <tr class="tr-ETHNICITY"> <td class="bucket-label">Asian</td> <td class="below-average-line" valign="top"> <div class="below-average" style="width:25px;">&nbsp; </div> </td> <td style="width:53px;"> &nbsp; </td> <td class="index-digit" valign="top"> 48</td> </tr> <tr class="tr-ETHNICITY"> <td class="bucket-label">Hispanic</td> <td class="below-average-line" valign="top"> <div class="below-average full">&nbsp; </div> </td> <td style="width:53px;" class="above-average-line" valign="top"> <div class="above-average" style="width:5px;">&nbsp; </div> </td> <td class="index-digit above-average-digit" valign="top"> 109</td> </tr> <tr class="tr-ETHNICITY"> <td class="bucket-label">Other</td> <td class="below-average-line" valign="top"> <div class="below-average full">&nbsp; </div> </td> <td style="width:53px;" class="above-average-line" valign="top"> <div class="above-average" style="width:5px;">&nbsp; </div> </td> <td class="index-digit above-average-digit" valign="top"> 109</td> </tr> <tr> <td class="very-last" colspan="5">&nbsp;</td> </tr> <tr> <td></td><td></td> <td colspan="3" class="internet-average-label">internet average</td> </tr> </tbody> </table> <br class="clearfix"/> <div class="more" style="margin-top:25px;"> <span class="see-more-links"> See More Details &nbsp; &nbsp; <a href="/web/20120605064831/http://www.quantcast.com/celebritybabies.com#!demo&amp;anchor=panel-GENDER" id="subnav-GENDER">Gender</a> &nbsp; || &nbsp; <a href="#!demo&amp;anchor=age-gender-container">Age</a> &nbsp; || &nbsp; <a href="/web/20120605064831/http://www.quantcast.com/celebritybabies.com#!demo&amp;anchor=panel-CHILDREN" id="subnav-CHILDREN">Children</a> &nbsp; || &nbsp; <a href="/web/20120605064831/http://www.quantcast.com/celebritybabies.com#!demo&amp;anchor=panel-INCOME" id="subnav-INCOME">Income</a> &nbsp; || &nbsp; <a href="/web/20120605064831/http://www.quantcast.com/celebritybabies.com#!demo&amp;anchor=panel-EDUCATION" id="subnav-EDUCATION">Education</a> &nbsp; || &nbsp; <a href="/web/20120605064831/http://www.quantcast.com/celebritybabies.com#!demo&amp;anchor=panel-ETHNICITY" id="subnav-ETHNICITY">Ethnicity</a> </span> <a href="/web/20120605064831/http://www.quantcast.com/celebritybabies.com/demographics" onclick="return AjaxTabActions.tabClick('demo');" class="gray-button"><span>See More</span></a> </div> </div> </div> <div class="secondary"> <div class="tip_container" id="simaudience-tip"><span class="tooltip_arrow"></span><h3>Audience Also Likes</h3><p>This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.</p> </div><div class="tip_container" id="demographic-tip"><span class="tooltip_arrow"></span><h3>Demographic Index</h3><p>Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.</p> </div><div class="tip_container" id="affinity-tip"><span class="tooltip_arrow"></span><h3>Affinity</h3><p>The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.</p> </div><div class="tip_container" id="directly-measured-tip"><span class="tooltip_arrow"></span><h3>Directly Measured</h3><p>This website is Quantified, and the data displayed here is directly measured by Quantcast.</p> </div><div class="traffic_tip tip_container"> <span class="tooltip_arrow"></span> <h3>People</h3> <p></p> <hr/> <h3>Cookies</h3> <p></p> <hr/> <h3>Page Views</h3> <p></p> </div> <div class="tip_container" id="frequency-tip"><span class="tooltip_arrow"></span><h3>Addicts</h3> <p>Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.</p> <hr/> <h3>Regulars</h3> <p>Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.</p> <hr/> <h3>Passers-By</h3> <p>Passers-by have a single visit over the course of a month. </p> </div></div> <div id="embedTrafficChart" class="popover" style="display:none;"> <h4><a href="javascript:void(0);" class="close">x</a> Embed Graph</h4> <div class="contents"> <p>To include this chart in your web page, paste the following HTML tag into your web page HTML:</p> <textarea class="embed_graph_text" wrap="on" id="embedCodelink" onclick="this.select();"></textarea> </div> <div class="formButtons"> <input type="button" class="close" name="Done" value="Done"> </div> </div> <script> window.qcp = { "contextPath" : "", "profileUrl" : "celebritybabies.com", "wunit" : "wd%3Acom.celebritybabies", "staticAkamaiPrefix" : "//web.archive.org/web/20120605064831/http://ak.quantcast.com/", "countryCode" : "US" }; </script></div> <div id="footer"> <a id="homeFootBlog" href="https://web.archive.org/web/20120605064831/http://www.quantcast.com/inside-quantcast" onclick="javascript:trackEvent('Footer Nav','Blog');">Blog</a> | <a id="homeFootAbout" href="/web/20120605064831/http://www.quantcast.com/about" rel="nofollow" onclick="javascript:trackEvent('Footer Nav','About');">About</a> | <a id="homeFootContactUs" href="/web/20120605064831/http://www.quantcast.com/contact" rel="nofollow" onclick="javascript:trackEvent('Footer Nav','Contact Us');">Contact Us</a> | <a id="homeFootCareers" href="/web/20120605064831/http://www.quantcast.com/careers" rel="nofollow" onclick="javascript:trackEvent('Footer Nav','Careers');">Careers</a> | <a id="homeFootTerms" href="/web/20120605064831/http://www.quantcast.com/terms" rel="nofollow" onclick="javascript:trackEvent('Footer Nav','Terms');">Terms</a> | <a id="homeFootPrivacy" href="/web/20120605064831/http://www.quantcast.com/privacy" rel="nofollow" onclick="javascript:trackEvent('Footer Nav','Privacy');">Privacy</a> | <a id="homeFootTopSites" href="/web/20120605064831/http://www.quantcast.com/top-sites" onclick="javascript:trackEvent('Footer Nav','Top Sites');">Top Sites</a> | <a id="homeFootSiteMap" href="/web/20120605064831/http://www.quantcast.com/sitemap-page" onclick="javascript:trackEvent('Footer Nav','Site Map');">Site Map</a> | <a id="homeFootSiteDataUpdates" href="#dataUpdates" class="openPopover" onclick="javascript:trackEvent('Footer Nav','Data Updates');">Data Updates</a> <div class="copyright"> &copy;2012 Quantcast Corporation </div> </div> <div class="popover" id="dataUpdates" style="display: none;"> <h4><a class="close" href="#dataUpdates">x</a>Data Updates</h4> <div class="contents"> <table class="listView"> <thead> <tr> <th>Data</th> <th>Last Update</th> <th>Next Update</th> </tr> </thead> <tbody> <tr class="stripe"> <td>Daily Traffic</td> <td>Jun 4, 2012</td> <td> Jun 5, 2012 by 9AM PDT</td> </tr> <tr class=""> <td>Non-Quantified Traffic</td> <td>Jun 2012</td> <td> Jun 2012</td> </tr> <tr class="stripe"> <td>Quantified Demographics</td> <td>Jun 2, 2012</td> <td> Jun 13, 2012 by 9AM PDT</td> </tr> <tr class=""> <td>Non-Quantified Demographics</td> <td>Nov 2011</td> <td> <strong>Delayed -</strong> Jun 2012</td> </tr> <tr class="stripe"> <td>Geographics</td> <td>May 2012</td> <td> Jun 2012</td> </tr> <tr class=""> <td>Business</td> <td>May 2012</td> <td> Jun 2012</td> </tr> <tr class="stripe"> <td>Lifestyle</td> <td>May 2012</td> <td> <strong>Delayed -</strong> Jun 2012</td> </tr> <tr class=""> <td>&nbsp;</td> <td>&nbsp;</td> <td>&nbsp;</td> </tr> <tr class="stripe"> <td>&nbsp;</td> <td>&nbsp;</td> <td>&nbsp;</td> </tr> <tr class=""> <td>&nbsp;</td> <td>&nbsp;</td> <td>&nbsp;</td> </tr> </tbody> </table> </div> <div class="formButtons"> <button class="close">Close</button> </div> </div> <!--[if lt IE 8]> <style type="text/css"> #browser-not-support { margin: 0px; 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Click the button below to resend the confirmation link to your registered email address. </p> <div id="resend-email-confirmation-data" style="display: none;" parentdialog="resend-email-confirmation"></div> </div> <div class="formButtons"> <button type="submit" class="resendEmail close cancelAccess">Cancel</button> <button type="submit" class="resendEmail submitAccess">Resend Confirmation Email</button> </div> </div> <div id="confirm-quantification" class="popover" style="display:none;"> <h4> <a class="close" href="#confirm-quantification">x</a> Request Site Quantify </h4> <div class="contents"> <p> Quantcast will send an email to this site letting them know that you () are interested in seeing them become Quantified. <a href="/web/20120605064831/http://www.quantcast.com/learning-center/nonquantified-notification-email" target="_blank">View an example of the email.</a> </p> </div> <div class="formButtons"> <button id="cancelRequest" class="close">Cancel</button> <button type="submit" id="request-quantification-button">OK</button> </div> </div> <div class="tip_container" id="not-quantified-tip"><span class="tooltip_arrow"></span><h3>Getting Quantified</h3><p>Getting Quantified means you get free, directly measured and reliable audience and traffic data for the web properties you manage. Non-Quantified sites are still listed, but the data shown is estimated.</p> </div><div class="tip_container" id="quantification-tip"><span class="tooltip_arrow"></span><h3>Request Site Get Quantified</h3><p> You can send a request to this publisher asking them to join the Quantcast Publisher Program. The publisher will be notified of your request via email. If and when the publisher decides to join, you will receive an email notification. </p> </div><div class="tip_container" id="quantification-pending-tip"><span class="tooltip_arrow"></span><h3>Request for Quantification Pending</h3><p> You have sent a request to this site's owner to get quantified. You will be notified via email when this site becomes quantified. </p> </div><div class="tip_container" id="property-counts-tip"><span class="tooltip_arrow"></span><h3>People from Sites &amp; Syndicators</h3><p>These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.</p> </div><div id="demographics-graphs-summary" class="popover nouveau-popover"> <div class="liner"> <a href="#demographics-graphs-summary" class="close"></a> <h3>Reading Demographic Graphs</h3> <div class="contents"> <h4><span class="numero">1.</span> Index</h4> <p> This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic. </p> <p> As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on. </p> <img src="//web.archive.org/web/20120605064831im_/http://ak.quantcast.com/images/help-screenshot-demo-graph.png" style="float:left;margin-right:20px;"/> <p> <span class="h4ish"><span class="numero">2.</span> Segments</span> are represented with icons. Segments include gender, age, household, income, education and household. </p> <p> <span class="h4ish"><span class="numero">3.</span> Very High Indexes</span> (over 200) are denoted with a plus symbol. </p> <p> <span class="h4ish"><span class="numero">4.</span> Internet Average</span> is represented by the dotted vertical line. </p> </div> <br class="clearfix"/> </div> </div> <div id="demographics-graphs" class="popover nouveau-popover"> <div class="liner"> <a href="#demographics-graphs" class="close"></a> <h3>Reading Demographic Graphs</h3> <div id="help-nav-container" class="demo-help-index"> <h4> <a href="javascript:void(0)" id="help-nav-index" onclick="AgeGenderToggle.oonklik('.help-contents','#demo-help-index','#help-nav-container')"> Index </a> &nbsp; || &nbsp; </h4> <h4> <a href="javascript:void(0)" id="help-nav-expanded" onclick="AgeGenderToggle.oonklik('.help-contents','#demo-help-expanded','#help-nav-container')"> Expanded View </a> &nbsp; || &nbsp; </h4> <h4> <a href="javascript:void(0)" id="help-nav-composition" onclick="AgeGenderToggle.oonklik('.help-contents','#demo-help-composition','#help-nav-container')"> Composition </a> </h4> <br class="clearfix"/> </div> <div class="help-contents" id="demo-help-index"> <p> This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic. </p> <p> As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on. </p> <img src="//web.archive.org/web/20120605064831im_/http://ak.quantcast.com/images/help-screenshot-demo-graph-index.png" style="float:left;margin-right:20px;"/> <p> <span class="h4ish"><span class="numero">1.</span> Segment</span> refers to the demographic composition attribute. </p> <p> <span class="h4ish"><span class="numero">2.</span> Very High Indexes</span> (over 200) are denoted with a plus symbol. </p> <p> <span class="h4ish"><span class="numero">3.</span> Internet Average</span> is represented by the dotted vertical line. </p> <p> <span class="h4ish"><span class="numero">4.</span> Expand</span> the data to see the numbers which make up the index calculation. </p> </div> <div class="help-contents" id="demo-help-expanded"> <p> The expanded view shows the percentage composition, the Internet average and the multiple. </p> <img src="//web.archive.org/web/20120605064831im_/http://ak.quantcast.com/images/help-screenshot-demo-graph-expand.png" style="float:left;margin-right:20px;"/> <p> <span class="h4ish"><span class="numero">1.</span> A Colored Bar</span> indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line. </p> <p> <span class="h4ish"><span class="numero">2.</span> A Multiple</span> is the percentage of the segment on this site divided by the average of the same segment on the entire Internet. </p> <p> Example:<br/> 80% female segment on site &divide; 32% female internet average = 2.5x </p> </div> <div class="help-contents" id="demo-help-composition"> <p> This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%. </p> <p> As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on. </p> <img src="//web.archive.org/web/20120605064831im_/http://ak.quantcast.com/images/help-screenshot-demo-graph-composition.png" style="float:left;margin-right:20px;"/> <p> <span class="h4ish"><span class="numero">1.</span> The Top-Indexing Segment</span> is shown in color. </p> </div> <br class="clearfix"/> </div> </div> </body> </html> <!-- FILE ARCHIVED ON 06:48:31 Jun 05, 2012 AND RETRIEVED FROM THE INTERNET ARCHIVE ON 12:08:07 Nov 28, 2024. JAVASCRIPT APPENDED BY WAYBACK MACHINE, COPYRIGHT INTERNET ARCHIVE. ALL OTHER CONTENT MAY ALSO BE PROTECTED BY COPYRIGHT (17 U.S.C. SECTION 108(a)(3)). --> <!-- playback timings (ms): captures_list: 0.699 exclusion.robots: 0.036 exclusion.robots.policy: 0.023 esindex: 0.014 cdx.remote: 129.145 LoadShardBlock: 131.108 (3) PetaboxLoader3.datanode: 77.556 (4) PetaboxLoader3.resolve: 126.861 (2) load_resource: 79.147 -->

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