The Perception of Customer Satisfaction in Textile Industry According to Genders in Turkey

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Satisfaction in Textile Industry According to Genders in Turkey</title> <meta name="description" content="The Perception of Customer Satisfaction in Textile Industry According to Genders in Turkey"> <meta name="keywords" content="Customer satisfaction, textile industry, brand image, service quality, product quality, gender."> <meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1, user-scalable=no"> <meta charset="utf-8"> <meta name="citation_title" content="The Perception of Customer Satisfaction in Textile Industry According to Genders in Turkey"> <meta name="citation_author" content="Ikilem Gocek"> <meta name="citation_author" content="Senem Kursun"> <meta name="citation_author" content="Yesim Iridag Beceren"> <meta name="citation_publication_date" content="2007/06/28"> <meta name="citation_journal_title" content="International Journal of Materials and Textile Engineering"> <meta name="citation_volume" content="1"> <meta 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class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/search?q=Ikilem%20Gocek">Ikilem Gocek</a>, <a href="https://publications.waset.org/search?q=Senem%20Kursun"> Senem Kursun</a>, <a href="https://publications.waset.org/search?q=Yesim%20Iridag%20Beceren"> Yesim Iridag Beceren</a> </p> <p class="card-text"><strong>Abstract:</strong></p> The customer satisfaction for textile sector carries great importance like the customer satisfaction for other sectors carry. Especially, if it is considered that gaining new customers create four times more costs than protecting existing customers from leaving, it can be seen that the customer satisfaction plays a great role for the firms. In this study the affecting independent variables of customer satisfaction are chosen as brand image, perceived service quality and perceived product quality. By these independent variables, it is investigated that if any differences exist in perception of customer satisfaction according to the Turkish textile consumers in the view of gender. In data analysis of this research the SPSS program is used. <iframe src="https://publications.waset.org/8366.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/search?q=Customer%20satisfaction" title="Customer satisfaction">Customer satisfaction</a>, <a href="https://publications.waset.org/search?q=textile%20industry" title=" textile industry"> textile industry</a>, <a href="https://publications.waset.org/search?q=brand%20image" title=" brand image"> brand image</a>, <a href="https://publications.waset.org/search?q=service%20quality" title=" service quality"> service quality</a>, <a href="https://publications.waset.org/search?q=product%20quality" title=" product quality"> product quality</a>, <a href="https://publications.waset.org/search?q=gender." title=" gender."> gender.</a> </p> <p class="card-text"><strong>Digital Object Identifier (DOI):</strong> <a href="https://doi.org/10.5281/zenodo.1070759" target="_blank">doi.org/10.5281/zenodo.1070759</a> </p> <a href="https://publications.waset.org/8366/the-perception-of-customer-satisfaction-in-textile-industry-according-to-genders-in-turkey" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/8366/apa" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">APA</a> <a href="https://publications.waset.org/8366/bibtex" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">BibTeX</a> <a href="https://publications.waset.org/8366/chicago" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">Chicago</a> <a href="https://publications.waset.org/8366/endnote" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">EndNote</a> <a href="https://publications.waset.org/8366/harvard" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">Harvard</a> <a href="https://publications.waset.org/8366/json" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">JSON</a> <a href="https://publications.waset.org/8366/mla" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">MLA</a> <a href="https://publications.waset.org/8366/ris" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">RIS</a> <a href="https://publications.waset.org/8366/xml" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">XML</a> <a href="https://publications.waset.org/8366/iso690" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">ISO 690</a> <a href="https://publications.waset.org/8366.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">4477</span> </span> <p class="card-text"><strong>References:</strong></p> <br>[1] Grönroos, C., 1996. Relationship Marketing: Strategic and Tactical Implications, Management Decision, Vol. 34 No. 3, 5-14. <br>[2] Peter, J.P. and Olsan, J.C., 2005. Consumer Behaviour and Marketing Strategy, The McGraw-Hill Companies,Inc., New York. <br>[3] ├ûzdamar, K., 2004. Paket Programlar ile ─░statistiksel Veri Analizi I-II, Kaan Kitabevi, Eski┼ƒehir. <br>[4] Ghobadian, A., Speller, S. and Jones, M. , 1993. Service quality : concepts and models, International Journal of Quality&Reliability Management, Vol.11, No.9, 43-66. <br>[5] Chow-Chua, C. and Komaran, R., 2002. Managing Service Quality by Combining Voice of the Service Provider and Voice of Their Customers, Managing Service Quality, Vol. 12 No. 2, 77-86. <br>[6] Warrington, P.T., 2002. Customer evaluations of e-shopping: the effects of quality-value perceptions and e-shopping satisfaction on e-shopping loyalty, PhD Thesis, The University of Arizona. <br>[7] Didier, S.M., 2003. The marketing function and consumer satisfaction online, PhD Thesis, Capella University. <br>[8] Zeithaml, V.A., 1988. Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence. Journal of Marketing., Vol.52, No.3, 2-22. <br>[9] Royle, J.,L. Cooper, R.Stockdale. 1999. 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The Perception of Customer Satisfaction in Textile Industry According to Genders in Turkey