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href="https://www.cryptocurrencywire.com/solutions/">Solutions</a></span> » <span><a href="https://www.cryptocurrencywire.com/solutions/corporate-communications/">Corporate Communications</a></span> » <span class="breadcrumb_last" aria-current="page">Websites & Apps</span></span></div> <article id="post-432" class="post-432 page type-page status-publish hentry"> <header class="entry-header"> <h1 class="entry-title">Websites & Apps</h1> </header> <div class="split-page-left"> <div class="entry-content"> <p>If your brand were a rocket, your website would be your launch pad. Without the rocket, a launch pad has no purpose; without the launch pad, the rocket goes nowhere. In today’s market, an appealing, informative, easy-to-find and easy-to-navigate website is the base from which all corporate communications extend. </p> <p>Your website should first and foremost be on the radar. Search engine optimization (SEO) strategies ensure that your company is visible – that if someone searches for your brand or a service/product you provide, you are ranked among the top results on the search engines. 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According to BusinessofApps, the total number of iOS app downloads in 2015 was 25 billion, while the total number of Android app downloads reached 50 billion in the same year.<br /> For companies, the development and use of apps provides unparalleled mobile marketing opportunities, opening the door for invaluable communication with a target demographic of smartphone users. </p> <h4>There are numerous unique benefits of having your own branded app:</h4> <ul> <li>Initiate modern sales and branding</li> <li>Unique consumer engagement</li> <li>Build personal relationships with consumers</li> <li>Expand brand visibility and market reach</li> <li>Maintain consistent consumer communication</li> <li>Create brand utility and brand experience</li> </ul> <p>With countless new apps hitting the market each day, the key to making your app standout in the crowd is strategic development and marketing. 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