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Product Marketing Manifesto
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the product marketing practice all over the world.</p> </div> <div class="header-04__buttons"> <form class="form js-subscribe-google-sheet-form" action="https://app.unicornplatform.com/api/v1/websites/send_to_google_sheet" method="POST" data-sheet-id="1bPrisAnRhEsK1l27qaxoAh7PFSjwwAyD--d5bSM4xjk" data-preserve-params="true" > <div class="form__inputs"> <div class="form__input "> <div class="form__input__label_box"> <label class="form__input__label text-white " for="EMAIL-37615-0"> </label> </div> <input class="text-input js-form-input text-input--white " type="email" id="EMAIL-37615-0" name="EMAIL" required placeholder="Your email " /> </div> <div class="form__input "> <div class="form__input__label_box"> <label class="form__input__label text-white " for="FNAME-37615-1"> </label> </div> <input class="text-input js-form-input text-input--white " type="text" id="FNAME-37615-1" name="FNAME" required placeholder="Full name" /> </div> <div class="form__button "> <button class="button js-submit-button button--alt-accent-bg " type="submit" ><span class="button__text">Sign the manifesto</span> <div class="spinner"></div> <div class="button__submit_success"> <div class="button__success_circle button__success_circle--large "></div> <div><svg class="button__success_tick" width="13" height="13" viewBox="0 0 13 13" xmlns="http://www.w3.org/2000/svg"><path class="button__success_tick_path" stroke="#FFF" d="M0 8l5.119 3.873L11.709.381" fill="none" fill-rule="evenodd" stroke-linecap="square"/></svg></div> </div><span class="icon"><svg viewBox="0 0 13 10" xmlns="http://www.w3.org/2000/svg"><path d="M12.823 4.164L8.954.182a.592.592 0 0 0-.854 0 .635.635 0 0 0 0 .88l2.836 2.92H.604A.614.614 0 0 0 0 4.604c0 .344.27.622.604.622h10.332L8.1 8.146a.635.635 0 0 0 0 .88.594.594 0 0 0 .854 0l3.869-3.982a.635.635 0 0 0 0-.88z" fill-rule="nonzero" fill="#00396B" class="fill-main"/></svg></span> </button> </div> <div class="form__messages_box"> <div class="form__messages"> <div 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</div> <div class="message__reply_box"> <div class="message__reply_word">Reply</div> <div class="message__options"> <div class="message__option"> <button class="button js-react-on-message button--ruby-bg " type="submit"><span class="button__text">Uh oh!</span> </button> </div> <div class="message__option"> <button class="button js-react-on-message button--ruby-bg " type="submit"><span class="button__text">I will retry</span> </button> </div> </div> </div> </div> </div> </div> </div> </div> </form> </div> </div> </div> </div> </div> </header> </div> </div> <div class="page-component__bg_image_box bg-white-color faq-01-parent is-not-first-component" id="faq-01-861141" > <div class="page-component__bg_overlay_box " style="" > </div> <div class="page-component__wrapper" style="z-index: 19;padding-top:20px;padding-bottom:20px;"> <div class="faq-01"> <div class="container container--small"> <ul class="faq-01__list"> <li class="faq-01__item"> <button class="faq-01__question js-open-faq color-main" type="button"> <div class="faq-01__question_text"> <span class="title-text--inner def-16">What is the product marketing manifesto?</span> <div class="faq-01__arrow_icon"><span class="icon"> <svg width="12px" height="7px" viewBox="0 0 12 7" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="styleguide" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"> <g id="Unicorn-Styleguide" transform="translate(-1182.000000, -2712.000000)" stroke-width="2" stroke="#4D61FC" class="stroke-main"> <g id="Messages" transform="translate(81.000000, 2467.000000)"> <g id="toolstips" transform="translate(791.000000, 57.000000)"> <g id="Tooltip" transform="translate(1.000000, 98.000000)"> <polyline id="Line" points="310.5 95.5 315 91 319.5 95.5"></polyline> </g> </g> </g> </g> </g> </svg> </span> </div> </div> <div class="faq-01__answer js-faq-item"> <div class="content_box"> <div class="content-text faq-01__answer_text"><p>Product Marketing Alliance has come together with our PMM ambassadors and leading experts in the industry to create an up-to-date guide of what are considered the most important principles and practices within the product marketing community.聽</p> </div> </div> </div> </button> </li> <li class="faq-01__item"> <button class="faq-01__question js-open-faq color-main" type="button"> <div class="faq-01__question_text"> <span class="title-text--inner def-16">Why have we built it?</span> <div class="faq-01__arrow_icon"><span class="icon"> <svg width="12px" height="7px" viewBox="0 0 12 7" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="styleguide" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"> <g id="Unicorn-Styleguide" transform="translate(-1182.000000, -2712.000000)" stroke-width="2" stroke="#4D61FC" class="stroke-main"> <g id="Messages" transform="translate(81.000000, 2467.000000)"> <g id="toolstips" transform="translate(791.000000, 57.000000)"> <g id="Tooltip" transform="translate(1.000000, 98.000000)"> <polyline id="Line" points="310.5 95.5 315 91 319.5 95.5"></polyline> </g> </g> </g> </g> </g> </svg> </span> </div> </div> <div class="faq-01__answer js-faq-item"> <div class="content_box"> <div class="content-text faq-01__answer_text"><p>As product marketing is still an emerging field, it鈥檚 incredibly misunderstood by other departments- and sometimes even those within it! So, we created this manifesto to help establish the role and bring clarity for everyone in and outside of the job title.聽</p> </div> </div> </div> </button> </li> <li class="faq-01__item"> <button class="faq-01__question js-open-faq color-main" type="button"> <div class="faq-01__question_text"> <span class="title-text--inner def-16">How should you use this manifesto?</span> <div class="faq-01__arrow_icon"><span class="icon"> <svg width="12px" height="7px" viewBox="0 0 12 7" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="styleguide" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"> <g id="Unicorn-Styleguide" transform="translate(-1182.000000, -2712.000000)" stroke-width="2" stroke="#4D61FC" class="stroke-main"> <g id="Messages" transform="translate(81.000000, 2467.000000)"> <g id="toolstips" transform="translate(791.000000, 57.000000)"> <g id="Tooltip" transform="translate(1.000000, 98.000000)"> <polyline id="Line" points="310.5 95.5 315 91 319.5 95.5"></polyline> </g> </g> </g> </g> </g> </svg> </span> </div> </div> <div class="faq-01__answer js-faq-item"> <div class="content_box"> <div class="content-text faq-01__answer_text"><p>Make your life just <em>that</em> much easier and send this to anyone who doesn't understand the guiding values and principles of product marketing management.聽</p> <p>Whether that鈥檚 your colleagues, friends, or your neighbor鈥檚 neighbor- though that might be pushing it- now is the time to establish who and what we stand for in the product marketing community.聽</p> <p>And most importantly, use this manifesto as your own north star to ensure you are staying on track and being the best PMM you can be- always.聽</p> </div> </div> </div> </button> </li> </ul> <div class="bottom_cta"> </div> </div> </div> </div> </div> <div class="page-component__bg_image_box bg-white-color text-04-parent is-not-first-component" id="text-04-230871" > <div class="page-component__bg_overlay_box " style="" > </div> <div class="page-component__wrapper" style="z-index: 18;padding-top:20px;padding-bottom: 1px;"> <section> <div class="text--04"> <div class="container container--mid"> <div class="content_box "> <div class="content-text def-48 title-text text--04__big_text " ><p><strong>The 7 principles of product marketing.</strong></p> </div> </div> <div class="bottom_cta"> </div> </div> </div> </section> </div> </div> <div class="page-component__bg_image_box bg-white-color posts-03-parent is-not-first-component" id="posts-03-328371" > <div class="page-component__bg_overlay_box " style="" > </div> <div class="page-component__wrapper" style="z-index: 17;padding-top:40px;"> <div class="posts-03 slider_with_one_slide "> <div class="container"> <div class="slider"> <div class="slider__box js-slider" data-slider-config="{"arrows": true, "dots": true, "infinite": true, "speed": 300, "fade": false, "cssEase": "ease", "adaptiveHeight": false, "lazyLoad": "ondemand"}" > <div class="posts-03__item "> <div class="sh-4 card-container posts-03__wrapper "> <div class="posts-03__img_box"> <img loading="lazy" alt="Pma manifesto assets 1" class="posts-03__img" src="https://unicorn-images.b-cdn.net/14393847-40c5-4a99-83d5-2e07a1b79097?optimizer=gif" srcset="https://unicorn-images.b-cdn.net/14393847-40c5-4a99-83d5-2e07a1b79097?optimizer=gif&width=420&height=420 420w,https://unicorn-images.b-cdn.net/14393847-40c5-4a99-83d5-2e07a1b79097?optimizer=gif&width=420&height=420 420w,https://unicorn-images.b-cdn.net/14393847-40c5-4a99-83d5-2e07a1b79097?optimizer=gif&width=1000&height=1000 1000w,https://unicorn-images.b-cdn.net/14393847-40c5-4a99-83d5-2e07a1b79097?optimizer=gif&width=800&height=800 800w,https://unicorn-images.b-cdn.net/14393847-40c5-4a99-83d5-2e07a1b79097?optimizer=gif&width=800&height=800 800w," sizes="(max-width: 320px) 420px,(max-width: 760px) 420px,1000px" > <img loading="lazy" alt="Pma manifesto assets 1" class="posts-03__bg_img" src="https://unicorn-images.b-cdn.net/14393847-40c5-4a99-83d5-2e07a1b79097?optimizer=gif" srcset="https://unicorn-images.b-cdn.net/14393847-40c5-4a99-83d5-2e07a1b79097?optimizer=gif&width=138&height=138 138w,https://unicorn-images.b-cdn.net/14393847-40c5-4a99-83d5-2e07a1b79097?optimizer=gif&width=10&height=10 10w,https://unicorn-images.b-cdn.net/14393847-40c5-4a99-83d5-2e07a1b79097?optimizer=gif&width=276&height=276 276w,https://unicorn-images.b-cdn.net/14393847-40c5-4a99-83d5-2e07a1b79097?optimizer=gif&width=20&height=20 20w,https://unicorn-images.b-cdn.net/14393847-40c5-4a99-83d5-2e07a1b79097?optimizer=gif&width=414&height=414 414w,https://unicorn-images.b-cdn.net/14393847-40c5-4a99-83d5-2e07a1b79097?optimizer=gif&width=30&height=30 30w," sizes="(max-width: 760px) 138px,10px" > </div> <div class="posts-03__text_box "> <div class="posts-03__body"> <h3 class="def-18_72 title-text--inner posts-03__title">Always put the customer first.</h3> <div class="content_box"> <div class="content-text posts-03__text"><p>Product Marketing Managers are, and always should be, customer-centric. We value the voice of the customer, and are proud to advocate for their wants, needs, and pain points. It鈥檚 our responsibility to make them feel heard, so always find time to speak to your customers. </p> </div> </div> </div> <div class="feature__button_box"> <a data-stripe-product-id="" data-stripe-mode="payment" data-successful-payment-url="" data-cancel-payment-url="" class="button button--empty button--black-outline" href="https://productmarketingmanifesto.com/always-put-the-customer-first/" target="_self" > <span class="button__text">Explore principle #1</span> <span class="icon"> <svg viewBox="0 0 13 10" xmlns="http://www.w3.org/2000/svg"><path d="M12.823 4.164L8.954.182a.592.592 0 0 0-.854 0 .635.635 0 0 0 0 .88l2.836 2.92H.604A.614.614 0 0 0 0 4.604c0 .344.27.622.604.622h10.332L8.1 8.146a.635.635 0 0 0 0 .88.594.594 0 0 0 .854 0l3.869-3.982a.635.635 0 0 0 0-.88z" fill-rule="nonzero" fill="#00396B"></path> </svg> </span> </a> </div> </div> </div> </div> </div> </div> <div class="bottom_cta"> </div> </div> </div> </div> </div> <div class="page-component__bg_image_box bg-white-color posts-03-parent is-not-first-component" id="posts-03-675681" > <div class="page-component__bg_overlay_box " style="" > </div> <div class="page-component__wrapper" style="z-index: 16;padding-top: 1px;"> <div class="posts-03 slider_with_one_slide "> <div class="container"> <div class="slider"> <div class="slider__box js-slider" data-slider-config="{"arrows": true, "dots": true, "infinite": true, "speed": 300, "fade": false, "cssEase": "ease", "adaptiveHeight": false, "lazyLoad": "ondemand"}" > <div class="posts-03__item "> <div class="sh-4 card-container posts-03__wrapper "> <div class="posts-03__img_box"> <img loading="lazy" alt="Principle 2" class="posts-03__img" src="https://unicorn-images.b-cdn.net/0c16b65c-8844-49b9-af00-e3513f94778a?optimizer=gif" srcset="https://unicorn-images.b-cdn.net/0c16b65c-8844-49b9-af00-e3513f94778a?optimizer=gif&width=420&height=420 420w,https://unicorn-images.b-cdn.net/0c16b65c-8844-49b9-af00-e3513f94778a?optimizer=gif&width=420&height=420 420w,https://unicorn-images.b-cdn.net/0c16b65c-8844-49b9-af00-e3513f94778a?optimizer=gif&width=1000&height=1000 1000w,https://unicorn-images.b-cdn.net/0c16b65c-8844-49b9-af00-e3513f94778a?optimizer=gif&width=800&height=800 800w,https://unicorn-images.b-cdn.net/0c16b65c-8844-49b9-af00-e3513f94778a?optimizer=gif&width=800&height=800 800w," sizes="(max-width: 320px) 420px,(max-width: 760px) 420px,1000px" > <img loading="lazy" alt="Principle 2" class="posts-03__bg_img" src="https://unicorn-images.b-cdn.net/0c16b65c-8844-49b9-af00-e3513f94778a?optimizer=gif" srcset="https://unicorn-images.b-cdn.net/0c16b65c-8844-49b9-af00-e3513f94778a?optimizer=gif&width=138&height=138 138w,https://unicorn-images.b-cdn.net/0c16b65c-8844-49b9-af00-e3513f94778a?optimizer=gif&width=10&height=10 10w,https://unicorn-images.b-cdn.net/0c16b65c-8844-49b9-af00-e3513f94778a?optimizer=gif&width=276&height=276 276w,https://unicorn-images.b-cdn.net/0c16b65c-8844-49b9-af00-e3513f94778a?optimizer=gif&width=20&height=20 20w,https://unicorn-images.b-cdn.net/0c16b65c-8844-49b9-af00-e3513f94778a?optimizer=gif&width=414&height=414 414w,https://unicorn-images.b-cdn.net/0c16b65c-8844-49b9-af00-e3513f94778a?optimizer=gif&width=30&height=30 30w," sizes="(max-width: 760px) 138px,10px" > </div> <div class="posts-03__text_box "> <div class="posts-03__body"> <h3 class="def-18_72 title-text--inner posts-03__title">Collaborate and communicate early and often.</h3> <div class="content_box"> <div class="content-text posts-03__text"><p>Without the support of all departments within our businesses, we would - and will - never be able to reach our full potential. Be a team player. Every aspect of the business is valuable, and should be treated as such. </p> </div> </div> </div> <div class="feature__button_box"> <a data-stripe-product-id="" data-stripe-mode="payment" data-successful-payment-url="" data-cancel-payment-url="" class="button button--empty button--black-outline" href="https://productmarketingmanifesto.com/collaborate-and-communicate-often/" target="_self" > <span class="button__text">Explore principle #2</span> <span class="icon"> <svg viewBox="0 0 13 10" xmlns="http://www.w3.org/2000/svg"><path d="M12.823 4.164L8.954.182a.592.592 0 0 0-.854 0 .635.635 0 0 0 0 .88l2.836 2.92H.604A.614.614 0 0 0 0 4.604c0 .344.27.622.604.622h10.332L8.1 8.146a.635.635 0 0 0 0 .88.594.594 0 0 0 .854 0l3.869-3.982a.635.635 0 0 0 0-.88z" fill-rule="nonzero" fill="#00396B"></path> </svg> </span> </a> </div> </div> </div> </div> </div> </div> <div class="bottom_cta"> </div> </div> </div> </div> </div> <div class="page-component__bg_image_box bg-white-color posts-03-parent is-not-first-component" id="posts-03-121331" > <div class="page-component__bg_overlay_box " style="" > </div> <div class="page-component__wrapper" style="z-index: 15;padding-top: 1px;"> <div class="posts-03 slider_with_one_slide "> <div class="container"> <div class="slider"> <div class="slider__box js-slider" data-slider-config="{"arrows": true, "dots": true, "infinite": true, "speed": 300, "fade": false, "cssEase": "ease", "adaptiveHeight": false, "lazyLoad": "ondemand"}" > <div class="posts-03__item "> <div class="sh-4 card-container posts-03__wrapper "> <div class="posts-03__img_box"> <img loading="lazy" alt="Principle 3" class="posts-03__img" src="https://unicorn-images.b-cdn.net/d004c60a-3a02-435a-ba64-c1921e29d6e0?optimizer=gif" srcset="https://unicorn-images.b-cdn.net/d004c60a-3a02-435a-ba64-c1921e29d6e0?optimizer=gif&width=420&height=420 420w,https://unicorn-images.b-cdn.net/d004c60a-3a02-435a-ba64-c1921e29d6e0?optimizer=gif&width=420&height=420 420w,https://unicorn-images.b-cdn.net/d004c60a-3a02-435a-ba64-c1921e29d6e0?optimizer=gif&width=1000&height=1000 1000w,https://unicorn-images.b-cdn.net/d004c60a-3a02-435a-ba64-c1921e29d6e0?optimizer=gif&width=800&height=800 800w,https://unicorn-images.b-cdn.net/d004c60a-3a02-435a-ba64-c1921e29d6e0?optimizer=gif&width=800&height=800 800w," sizes="(max-width: 320px) 420px,(max-width: 760px) 420px,1000px" > <img loading="lazy" alt="Principle 3" class="posts-03__bg_img" src="https://unicorn-images.b-cdn.net/d004c60a-3a02-435a-ba64-c1921e29d6e0?optimizer=gif" srcset="https://unicorn-images.b-cdn.net/d004c60a-3a02-435a-ba64-c1921e29d6e0?optimizer=gif&width=138&height=138 138w,https://unicorn-images.b-cdn.net/d004c60a-3a02-435a-ba64-c1921e29d6e0?optimizer=gif&width=10&height=10 10w,https://unicorn-images.b-cdn.net/d004c60a-3a02-435a-ba64-c1921e29d6e0?optimizer=gif&width=276&height=276 276w,https://unicorn-images.b-cdn.net/d004c60a-3a02-435a-ba64-c1921e29d6e0?optimizer=gif&width=20&height=20 20w,https://unicorn-images.b-cdn.net/d004c60a-3a02-435a-ba64-c1921e29d6e0?optimizer=gif&width=414&height=414 414w,https://unicorn-images.b-cdn.net/d004c60a-3a02-435a-ba64-c1921e29d6e0?optimizer=gif&width=30&height=30 30w," sizes="(max-width: 760px) 138px,10px" > </div> <div class="posts-03__text_box "> <div class="posts-03__body"> <h3 class="def-18_72 title-text--inner posts-03__title">Set OKRs and advocate your success.</h3> <div class="content_box"> <div class="content-text posts-03__text"><p>Every project we work on within a company should have its own objective, which then aligns with overarching company objectives. Without them, how do you know if you鈥檝e succeeded in what you set out to achieve? And, how do you ensure the project aligns with what your company stands for?</p> </div> </div> </div> <div class="feature__button_box"> <a data-stripe-product-id="" data-stripe-mode="payment" data-successful-payment-url="" data-cancel-payment-url="" class="button button--empty button--black-outline" href="https://productmarketingmanifesto.com/set-okrs-advocate-success/" target="_self" > <span class="button__text">Explore principle #3</span> <span class="icon"> <svg viewBox="0 0 13 10" xmlns="http://www.w3.org/2000/svg"><path d="M12.823 4.164L8.954.182a.592.592 0 0 0-.854 0 .635.635 0 0 0 0 .88l2.836 2.92H.604A.614.614 0 0 0 0 4.604c0 .344.27.622.604.622h10.332L8.1 8.146a.635.635 0 0 0 0 .88.594.594 0 0 0 .854 0l3.869-3.982a.635.635 0 0 0 0-.88z" fill-rule="nonzero" fill="#00396B"></path> </svg> </span> </a> </div> </div> </div> </div> </div> </div> <div class="bottom_cta"> </div> </div> </div> </div> </div> <div class="page-component__bg_image_box bg-white-color posts-03-parent is-not-first-component" id="posts-03-291931" > <div class="page-component__bg_overlay_box " style="" > </div> <div class="page-component__wrapper" style="z-index: 14;padding-top: 1px;"> <div class="posts-03 slider_with_one_slide "> <div class="container"> <div class="slider"> <div class="slider__box js-slider" data-slider-config="{"arrows": true, "dots": true, "infinite": true, "speed": 300, "fade": false, "cssEase": "ease", "adaptiveHeight": false, "lazyLoad": "ondemand"}" > <div class="posts-03__item "> <div class="sh-4 card-container posts-03__wrapper "> <div class="posts-03__img_box"> <img loading="lazy" alt="Principle 4" class="posts-03__img" src="https://unicorn-images.b-cdn.net/987442d4-0389-49d2-b612-8f856fce177c?optimizer=gif" srcset="https://unicorn-images.b-cdn.net/987442d4-0389-49d2-b612-8f856fce177c?optimizer=gif&width=420&height=420 420w,https://unicorn-images.b-cdn.net/987442d4-0389-49d2-b612-8f856fce177c?optimizer=gif&width=420&height=420 420w,https://unicorn-images.b-cdn.net/987442d4-0389-49d2-b612-8f856fce177c?optimizer=gif&width=1000&height=1000 1000w,https://unicorn-images.b-cdn.net/987442d4-0389-49d2-b612-8f856fce177c?optimizer=gif&width=800&height=800 800w,https://unicorn-images.b-cdn.net/987442d4-0389-49d2-b612-8f856fce177c?optimizer=gif&width=800&height=800 800w," sizes="(max-width: 320px) 420px,(max-width: 760px) 420px,1000px" > <img loading="lazy" alt="Principle 4" class="posts-03__bg_img" src="https://unicorn-images.b-cdn.net/987442d4-0389-49d2-b612-8f856fce177c?optimizer=gif" srcset="https://unicorn-images.b-cdn.net/987442d4-0389-49d2-b612-8f856fce177c?optimizer=gif&width=138&height=138 138w,https://unicorn-images.b-cdn.net/987442d4-0389-49d2-b612-8f856fce177c?optimizer=gif&width=10&height=10 10w,https://unicorn-images.b-cdn.net/987442d4-0389-49d2-b612-8f856fce177c?optimizer=gif&width=276&height=276 276w,https://unicorn-images.b-cdn.net/987442d4-0389-49d2-b612-8f856fce177c?optimizer=gif&width=20&height=20 20w,https://unicorn-images.b-cdn.net/987442d4-0389-49d2-b612-8f856fce177c?optimizer=gif&width=414&height=414 414w,https://unicorn-images.b-cdn.net/987442d4-0389-49d2-b612-8f856fce177c?optimizer=gif&width=30&height=30 30w," sizes="(max-width: 760px) 138px,10px" > </div> <div class="posts-03__text_box "> <div class="posts-03__body"> <h3 class="def-18_72 title-text--inner posts-03__title">Balance strategy with tactics.</h3> <div class="content_box"> <div class="content-text posts-03__text"><p>Understand the difference between strategy and tactics, and always ensure the tactics (the actions you undertake to achieve the plan or goal) align to the strategy (the plan or goal you create to achieve).</p> </div> </div> </div> <div class="feature__button_box"> <a data-stripe-product-id="" data-stripe-mode="payment" data-successful-payment-url="" data-cancel-payment-url="" class="button button--empty button--black-outline" href="https://productmarketingmanifesto.com/balance-strategy-with-tactics/" target="_self" > <span class="button__text">Explore principle #4</span> <span class="icon"> <svg viewBox="0 0 13 10" xmlns="http://www.w3.org/2000/svg"><path d="M12.823 4.164L8.954.182a.592.592 0 0 0-.854 0 .635.635 0 0 0 0 .88l2.836 2.92H.604A.614.614 0 0 0 0 4.604c0 .344.27.622.604.622h10.332L8.1 8.146a.635.635 0 0 0 0 .88.594.594 0 0 0 .854 0l3.869-3.982a.635.635 0 0 0 0-.88z" fill-rule="nonzero" fill="#00396B"></path> </svg> </span> </a> </div> </div> </div> </div> </div> </div> <div class="bottom_cta"> </div> </div> </div> </div> </div> <div class="page-component__bg_image_box bg-white-color posts-03-parent is-not-first-component" id="posts-03-431661" > <div class="page-component__bg_overlay_box " style="" > </div> <div class="page-component__wrapper" style="z-index: 13;padding-top: 1px;"> <div class="posts-03 slider_with_one_slide "> <div class="container"> <div class="slider"> <div class="slider__box js-slider" data-slider-config="{"arrows": true, "dots": true, "infinite": true, "speed": 300, "fade": false, "cssEase": "ease", "adaptiveHeight": false, "lazyLoad": "ondemand"}" > <div class="posts-03__item "> <div class="sh-4 card-container posts-03__wrapper "> <div class="posts-03__img_box"> <img loading="lazy" alt="Principle 5" class="posts-03__img" src="https://unicorn-images.b-cdn.net/9fa3c5e2-8515-4417-b67d-d8b2e5a45841?optimizer=gif" srcset="https://unicorn-images.b-cdn.net/9fa3c5e2-8515-4417-b67d-d8b2e5a45841?optimizer=gif&width=420&height=420 420w,https://unicorn-images.b-cdn.net/9fa3c5e2-8515-4417-b67d-d8b2e5a45841?optimizer=gif&width=420&height=420 420w,https://unicorn-images.b-cdn.net/9fa3c5e2-8515-4417-b67d-d8b2e5a45841?optimizer=gif&width=1000&height=1000 1000w,https://unicorn-images.b-cdn.net/9fa3c5e2-8515-4417-b67d-d8b2e5a45841?optimizer=gif&width=800&height=800 800w,https://unicorn-images.b-cdn.net/9fa3c5e2-8515-4417-b67d-d8b2e5a45841?optimizer=gif&width=800&height=800 800w," sizes="(max-width: 320px) 420px,(max-width: 760px) 420px,1000px" > <img loading="lazy" alt="Principle 5" class="posts-03__bg_img" src="https://unicorn-images.b-cdn.net/9fa3c5e2-8515-4417-b67d-d8b2e5a45841?optimizer=gif" srcset="https://unicorn-images.b-cdn.net/9fa3c5e2-8515-4417-b67d-d8b2e5a45841?optimizer=gif&width=138&height=138 138w,https://unicorn-images.b-cdn.net/9fa3c5e2-8515-4417-b67d-d8b2e5a45841?optimizer=gif&width=10&height=10 10w,https://unicorn-images.b-cdn.net/9fa3c5e2-8515-4417-b67d-d8b2e5a45841?optimizer=gif&width=276&height=276 276w,https://unicorn-images.b-cdn.net/9fa3c5e2-8515-4417-b67d-d8b2e5a45841?optimizer=gif&width=20&height=20 20w,https://unicorn-images.b-cdn.net/9fa3c5e2-8515-4417-b67d-d8b2e5a45841?optimizer=gif&width=414&height=414 414w,https://unicorn-images.b-cdn.net/9fa3c5e2-8515-4417-b67d-d8b2e5a45841?optimizer=gif&width=30&height=30 30w," sizes="(max-width: 760px) 138px,10px" > </div> <div class="posts-03__text_box "> <div class="posts-03__body"> <h3 class="def-18_72 title-text--inner posts-03__title">Never stop growing - personally and professionally.</h3> <div class="content_box"> <div class="content-text posts-03__text"><p>Never stop aspiring for personal growth, either. The product marketing career ladder is exciting - more Directors and VPs of PMM are entering the C-suite in CSO, CPO, and CMO roles. The product marketing world is your oyster.</p> </div> </div> </div> <div class="feature__button_box"> <a data-stripe-product-id="" data-stripe-mode="payment" data-successful-payment-url="" data-cancel-payment-url="" class="button button--empty button--black-outline" href="https://productmarketingmanifesto.com/grow-personally-and-professionally/" target="_self" > <span class="button__text">Explore principle #5</span> <span class="icon"> <svg viewBox="0 0 13 10" xmlns="http://www.w3.org/2000/svg"><path d="M12.823 4.164L8.954.182a.592.592 0 0 0-.854 0 .635.635 0 0 0 0 .88l2.836 2.92H.604A.614.614 0 0 0 0 4.604c0 .344.27.622.604.622h10.332L8.1 8.146a.635.635 0 0 0 0 .88.594.594 0 0 0 .854 0l3.869-3.982a.635.635 0 0 0 0-.88z" fill-rule="nonzero" fill="#00396B"></path> </svg> </span> </a> </div> </div> </div> </div> </div> </div> <div class="bottom_cta"> </div> </div> </div> </div> </div> <div class="page-component__bg_image_box bg-white-color posts-03-parent is-not-first-component" id="posts-03-777871" > <div class="page-component__bg_overlay_box " style="" > </div> <div class="page-component__wrapper" style="z-index: 12;padding-top: 1px;"> <div class="posts-03 slider_with_one_slide "> <div class="container"> <div class="slider"> <div class="slider__box js-slider" data-slider-config="{"arrows": true, "dots": true, "infinite": true, "speed": 300, "fade": false, "cssEase": "ease", "adaptiveHeight": false, "lazyLoad": "ondemand"}" > <div class="posts-03__item "> <div class="sh-4 card-container posts-03__wrapper "> <div class="posts-03__img_box"> <img loading="lazy" alt="Principle 6" class="posts-03__img" src="https://unicorn-images.b-cdn.net/e0253775-a5aa-4f58-8756-61f37540428d?optimizer=gif" srcset="https://unicorn-images.b-cdn.net/e0253775-a5aa-4f58-8756-61f37540428d?optimizer=gif&width=420&height=420 420w,https://unicorn-images.b-cdn.net/e0253775-a5aa-4f58-8756-61f37540428d?optimizer=gif&width=420&height=420 420w,https://unicorn-images.b-cdn.net/e0253775-a5aa-4f58-8756-61f37540428d?optimizer=gif&width=1000&height=1000 1000w,https://unicorn-images.b-cdn.net/e0253775-a5aa-4f58-8756-61f37540428d?optimizer=gif&width=800&height=800 800w,https://unicorn-images.b-cdn.net/e0253775-a5aa-4f58-8756-61f37540428d?optimizer=gif&width=800&height=800 800w," sizes="(max-width: 320px) 420px,(max-width: 760px) 420px,1000px" > <img loading="lazy" alt="Principle 6" class="posts-03__bg_img" src="https://unicorn-images.b-cdn.net/e0253775-a5aa-4f58-8756-61f37540428d?optimizer=gif" srcset="https://unicorn-images.b-cdn.net/e0253775-a5aa-4f58-8756-61f37540428d?optimizer=gif&width=138&height=138 138w,https://unicorn-images.b-cdn.net/e0253775-a5aa-4f58-8756-61f37540428d?optimizer=gif&width=10&height=10 10w,https://unicorn-images.b-cdn.net/e0253775-a5aa-4f58-8756-61f37540428d?optimizer=gif&width=276&height=276 276w,https://unicorn-images.b-cdn.net/e0253775-a5aa-4f58-8756-61f37540428d?optimizer=gif&width=20&height=20 20w,https://unicorn-images.b-cdn.net/e0253775-a5aa-4f58-8756-61f37540428d?optimizer=gif&width=414&height=414 414w,https://unicorn-images.b-cdn.net/e0253775-a5aa-4f58-8756-61f37540428d?optimizer=gif&width=30&height=30 30w," sizes="(max-width: 760px) 138px,10px" > </div> <div class="posts-03__text_box "> <div class="posts-03__body"> <h3 class="def-18_72 title-text--inner posts-03__title">Own it and ensure people know what you do.</h3> <div class="content_box"> <div class="content-text posts-03__text"><p>The role of a product marketing manager is very varied, so make sure you know it inside out and backwards. From positioning and messaging, to personas, and segmentation, there are a lot of staple and high priority responsibilities for product marketers to take on. </p> </div> </div> </div> <div class="feature__button_box"> <a data-stripe-product-id="" data-stripe-mode="payment" data-successful-payment-url="" data-cancel-payment-url="" class="button button--empty button--black-outline" href="https://productmarketingmanifesto.com/ensure-people-know-what-you-do/" target="_self" > <span class="button__text">Explore principle #6</span> <span class="icon"> <svg viewBox="0 0 13 10" xmlns="http://www.w3.org/2000/svg"><path d="M12.823 4.164L8.954.182a.592.592 0 0 0-.854 0 .635.635 0 0 0 0 .88l2.836 2.92H.604A.614.614 0 0 0 0 4.604c0 .344.27.622.604.622h10.332L8.1 8.146a.635.635 0 0 0 0 .88.594.594 0 0 0 .854 0l3.869-3.982a.635.635 0 0 0 0-.88z" fill-rule="nonzero" fill="#00396B"></path> </svg> </span> </a> </div> </div> </div> </div> </div> </div> <div class="bottom_cta"> </div> </div> </div> </div> </div> <div class="page-component__bg_image_box bg-white-color posts-03-parent is-not-first-component" id="posts-03-812691" > <div class="page-component__bg_overlay_box " style="" > </div> <div class="page-component__wrapper" style="z-index: 11;padding-top: 1px;"> <div class="posts-03 slider_with_one_slide "> <div class="container"> <div class="slider"> <div class="slider__box js-slider" data-slider-config="{"arrows": true, "dots": true, "infinite": true, "speed": 300, "fade": false, "cssEase": "ease", "adaptiveHeight": false, "lazyLoad": "ondemand"}" > <div class="posts-03__item "> <div class="sh-4 card-container posts-03__wrapper "> <div class="posts-03__img_box"> <img loading="lazy" alt="Principle 7" class="posts-03__img" src="https://unicorn-images.b-cdn.net/305772b0-831e-4c89-b477-f97c7a76d75d?optimizer=gif" srcset="https://unicorn-images.b-cdn.net/305772b0-831e-4c89-b477-f97c7a76d75d?optimizer=gif&width=420&height=420 420w,https://unicorn-images.b-cdn.net/305772b0-831e-4c89-b477-f97c7a76d75d?optimizer=gif&width=420&height=420 420w,https://unicorn-images.b-cdn.net/305772b0-831e-4c89-b477-f97c7a76d75d?optimizer=gif&width=1000&height=1000 1000w,https://unicorn-images.b-cdn.net/305772b0-831e-4c89-b477-f97c7a76d75d?optimizer=gif&width=800&height=800 800w,https://unicorn-images.b-cdn.net/305772b0-831e-4c89-b477-f97c7a76d75d?optimizer=gif&width=800&height=800 800w," sizes="(max-width: 320px) 420px,(max-width: 760px) 420px,1000px" > <img loading="lazy" alt="Principle 7" class="posts-03__bg_img" src="https://unicorn-images.b-cdn.net/305772b0-831e-4c89-b477-f97c7a76d75d?optimizer=gif" srcset="https://unicorn-images.b-cdn.net/305772b0-831e-4c89-b477-f97c7a76d75d?optimizer=gif&width=138&height=138 138w,https://unicorn-images.b-cdn.net/305772b0-831e-4c89-b477-f97c7a76d75d?optimizer=gif&width=10&height=10 10w,https://unicorn-images.b-cdn.net/305772b0-831e-4c89-b477-f97c7a76d75d?optimizer=gif&width=276&height=276 276w,https://unicorn-images.b-cdn.net/305772b0-831e-4c89-b477-f97c7a76d75d?optimizer=gif&width=20&height=20 20w,https://unicorn-images.b-cdn.net/305772b0-831e-4c89-b477-f97c7a76d75d?optimizer=gif&width=414&height=414 414w,https://unicorn-images.b-cdn.net/305772b0-831e-4c89-b477-f97c7a76d75d?optimizer=gif&width=30&height=30 30w," sizes="(max-width: 760px) 138px,10px" > </div> <div class="posts-03__text_box "> <div class="posts-03__body"> <h3 class="def-18_72 title-text--inner posts-03__title">Make the complex comprehensible.</h3> <div class="content_box"> <div class="content-text posts-03__text"><p>And last, but never least, an important part of the product marketing role is taking huge amounts of complex and technical information and distilling it down into clear and easy to understand concepts. </p> </div> </div> </div> <div class="feature__button_box"> <a data-stripe-product-id="" data-stripe-mode="payment" data-successful-payment-url="" data-cancel-payment-url="" class="button 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.bg-accent-color .slick-dots li.slick-active button, .bg-accent-color .slick-dots li.slick-active .custom-colors-enabled button { background-color: #F2bf5c } .custom-colors-enabled .bg-alt-hover:hover, .custom-colors-enabled .comps .button--alt-accent-bg:hover, .comps .custom-colors-enabled .button--alt-accent-bg:hover { background-color: #d8ab52 } .custom-colors-enabled .fill-alt .icon svg *, .custom-colors-enabled .comps .button--alt-accent-outline .icon svg *, .comps .custom-colors-enabled .button--alt-accent-outline .icon svg *, .custom-colors-enabled .fill-alt .button__system_icon svg *, .custom-colors-enabled .comps .button--alt-accent-outline .button__system_icon svg *, .comps .custom-colors-enabled .button--alt-accent-outline .button__system_icon svg * { fill: #F2bf5c } .custom-colors-enabled .fill-alt-hover:hover .icon svg *, .custom-colors-enabled .feature__link:hover .icon svg *, .custom-colors-enabled .fill-alt-hover:hover .button__system_icon svg *, .custom-colors-enabled .feature__link:hover .button__system_icon svg * { fill: #F2bf5c } .custom-colors-enabled .bg-accent-color .page-component__bg_overlay_box:not(.page-component__bg_overlay_box--always-white), .custom-colors-enabled .bg-accent-color .background-color-picker__circle, .custom-colors-enabled .bg-accent-color .text--01__box { background-color: #1c3c52 } .custom-colors-enabled { --primary: #ff5c4d; --primary-dark: #e45245; --accent: #1c3c52; --secondary: #F2bf5c; --secondary-dark: #d8ab52; } </style> <style> .page-component__bg_image_box .page-component__bg_image_box .page-component__bg_overlay_box { position: relative; } body .page-component__bg_overlay_box { position: absolute; } .footer-02__text.content_box a{ color: inherit !important; } .footer-04__info{ font-size: 14px; } </style> <style> .header-04__heading, .comps .header-04__text, .title-box__text { max-width: 100%; } .container--small { max-width: 840px; } </style> </body> </html>