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class=""><span>Request a proposal</span></a><span class="mobile_arrow"><i class="fa fa-angle-right"></i><i class="fa fa-angle-down"></i></span></li> </ul></nav> </div> </div> </div> </header> <div class="content content_top_margin_none"> <div class="content_inner "> <div data-elementor-type="wp-post" data-elementor-id="1675" class="elementor elementor-1675" data-elementor-post-type="portfolio_page"> <section class="elementor-section elementor-top-section elementor-element elementor-element-9f52ad2 elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no" data-id="9f52ad2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-372dfd33" data-id="372dfd33" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-background-overlay"></div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-15ba6e9e elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default parallax_section_no qode_elementor_container_no" data-id="15ba6e9e" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2d61e489" data-id="2d61e489" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-786861bb whitetext elementor-widget elementor-widget-text-editor" data-id="786861bb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h1>FIAT: Score a Scorpion</h1> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-436709d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no" data-id="436709d0" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cc1d85" data-id="3cc1d85" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-28922a2b elementor-widget elementor-widget-text-editor" data-id="28922a2b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h5>Ignite Social Media partnered with FIAT for ongoing social media services including: strategic consulting, community management, content creation, reporting, paid media buying and social programs.</h5> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7fb17e36 elementor-section-full_width elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no" data-id="7fb17e36" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-576b1153" data-id="576b1153" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3e41eed0 elementor-widget elementor-widget-text-editor" data-id="3e41eed0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Results:</h3> </div> </div> <div class="elementor-element elementor-element-4f5a6100 redtext elementor-widget elementor-widget-text-editor" data-id="4f5a6100" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h5>Exceeded goal for the program by 153%.</h5><h5>More than 60% of entrants opted into FIAT’s CRM database.</h5><h5>1.7 million impressions; more than 266,000 referrals to the FIAT Abarth website.</h5> </div> </div> <div class="elementor-element elementor-element-10f9ea3 elementor-widget elementor-widget-text-editor" data-id="10f9ea3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Challenge:</h3><p>The Chrysler Group FIAT brand tasked us with generating a program that fostered awareness and consideration for the new FIAT 500 Abarth.</p><h3>Solution:</h3><p>Knowing that the Abarth target psychographic consisted of intelligent risk-takers who love the thrill of discovery, we designed an interactive quest around the Web over a four-week period. To participate, users entered through an app hosted on the FIAT USA Facebook page and were given clever hints to find ‘scorpions’ that were hidden around the Web – in paid display ads and on FIAT-owned websites. Users could collect up to eight scorpions for a chance to win an Abarth merchandise prize pack or a new FIAT 500 Abarth.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-452ecb33 column-block" data-id="452ecb33" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7ee1c79 whitetext elementor-widget elementor-widget-text-editor" data-id="7ee1c79" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h5>Successfully drove awareness and purchase consideration for the new FIAT Abarth</h5> </div> </div> <div class="elementor-element elementor-element-8ccfac7 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel" data-id="8ccfac7" data-element_type="widget" 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