Random 42 Backend Website Rebuild

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It was critical to provide greater control to the marketing team, enabling them to easily edit content and imagery without IT support.</p> </div> <dl class="points" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".9s"> <dt class="title">Lead time:</dt> <dd class="text">14 weeks</dd> <dt class="title">Sector:</dt> <dd class="text">Medical & Pharmaceutical</dd> <dt class="title">Target Type:</dt> <dd class="text">B2B</dd> <dt class="title">Demographic:</dt> <dd class="text">Pharmaceutical companies</dd> <dt class="title">Website Goal:</dt> <dd class="text">Upskill and enable internal teams, generate new enquiries</dd> <dt class="title">Services:</dt> <dd class="text">Website backend development, digital marketing, dev ops, content migration</dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" background-color: #ffffff;"> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202200%20552'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2020/03/r42.jpeg" alt="" height="552" width="2200" /> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -two_columns v-padding" style=" padding-top: 0%;"> <div class="inner"> <dl class="list" data-pnp-animate="fadeInLeft"> <dt class="title">Scope</dt> <dd class="content"><ul> <li><a href="https://www.plugandplaydesign.co.uk/website-rebuild/">Website Rebuild</a></li> <li><a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/">WordPress CMS</a></li> <li>Varnish Cache</li> <li>Pardot Integration</li> <li><a href="https://www.plugandplaydesign.co.uk/seo-agency/">SEO Strategy & Optimisation</a></li> <li>Competitor analysis</li> </ul> </dd> </dl> <dl class="list" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".15s"> <dt class="title">Resource</dt> <dd class="content"><ul> <li>1 x Senior Backend Developer</li> <li>1 x Junior Backend Developer</li> <li>1 x Project Manager</li> <li>1 x Quality Assurance Tester</li> <li>1 x Digital Marketing Specialist</li> </ul> </dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-parallax " style="" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2020/03/R42-2.jpg"> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=""> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">The challenge</h2> <p>Random 42 were looking for a streamlined and cost effective solution to the main challenges that their website faced. They needed a flexible CMS and to generate a greater number of new enquiries by <a href="https://www.plugandplaydesign.co.uk/seo-agency/">improving search engine rankings</a>.</p> <p><a class="btn -medium-grey -external-link" href="https://random42.com/" target="_blank" rel="nofollow noopener">View site</a></p> <p> </p> <h2 class="heading8">Our approach</h2> <p>Random 42 were happy with the existing design of their website so our team recommended a <a href="https://www.plugandplaydesign.co.uk/website-rebuild/">backend rebuild</a> with some complimentary SEO work. The website issues were closely linked to the backend build of their website so a backend only recode would offer an accelerated and cost effective solution.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #1e1f24;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large text-light" style=" background-color: #1e1f24;padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Post-launch website results</h2> <p>Our team optimised each page for carefully selected keywords which has had a huge impact on keyword rankings and organic traffic. The new backend code has made the website faster and easier to use for the Random 42 team and their clients.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #1e1f24;"> <div class=" container -medium "> <div class="row thirds-layout"> <div class="col-sm-4"> <div class='component-countdown number text-white' data-from='1' data-to='33' data-duration='1000'> <div class='inner'> <span class='prefix'>+</span> <span class='num-container'> <span class='num'>1</span> <span class='num-hidden'>33</span> </span> <span class='suffix'>%</span> </div> <div class='sub-text'>Increase in organic traffic since launch as tracked by Google Analytics.</div> </div> </div> <div class="col-sm-4"> <div class='component-countdown number text-white' data-from='1' data-to='46' data-duration='1000'> <div class='inner'> <span class='prefix'>+</span> <span class='num-container'> <span class='num'>1</span> <span class='num-hidden'>46</span> </span> <span class='suffix'>%</span> </div> <div class='sub-text'>Increase in page load speed since launch as tracked by Google Analytics.</div> </div> </div> <div class="col-sm-4"> <div class='component-countdown number text-white' data-from='1' data-to='43' data-duration='1000'> <div class='inner'> <span class='prefix'>+</span> <span class='num-container'> <span class='num'>1</span> <span class='num-hidden'>43</span> </span> <span class='suffix'>%</span> </div> <div class='sub-text'>Increase in search visibility since go live as tracked by Moz.com.</div> </div> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=""> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Recoding for speed</h2> <p>The <a href="https://www.plugandplaydesign.co.uk/website-rebuild/">backend recode</a> had a significant impact on the speed of the Random 42 website, providing a smoother experience for their clients. Varnish cache was implemented to further increase website speed and to provide a superior level of security.</p> <p> </p> <h2 class="heading8">A CMS for the team</h2> <p>Delivering a <a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/">WordPress</a> CMS gave the Random 42 team complete flexibility to edit their website content and page layouts without IT support. The new CMS helps to future-proof the website by ensuring it is flexible to the future needs of the company and that new employees can be quickly onboarded with the system.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: #202226;"> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -testimonial2 text-light" style=""> <div class="inner"> <div class="image-container"> <div class="author-image" data-pnp-animate="fadeIn"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20728%20728'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2020/03/random42-logo.png" alt="Random42 Logo" height="728" width="728" /> </div> </div> <blockquote class="quote-container"> <div class="heading2 content" data-pnp-animate="fadeIn"> <p>“The Plug & Play team were excellent throughout our website rebuild. The support we received was invaluable and really gave me confidence. The back-end to the site itself is a massive improvement and more user friendly, enabling me to manage the site more easily and efficiently.”</p> </div> <div class="author content"> <div class="author-image" data-pnp-animate="fadeIn"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20728%20728'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2020/03/random42-logo.png" alt="Random42 Logo" height="728" width="728" /> </div> <div class="author-name" data-pnp-animate="fadeIn"> <p><a class="linkedin" href="https://uk.linkedin.com/in/lucy-roberts-21b900a5" target="_blank" rel="nofollow noopener">Lucy Roberts, Marketing Manager, Random 42</a></p> </div> </div> </blockquote> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" background-color: #ffffff;"> <div class=" container -large "> <div class="row no-gutter 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