CINXE.COM

<!doctype html> <html lang="en-US" > <head><meta charset="utf-8"><script>if(navigator.userAgent.match(/MSIE|Internet Explorer/i)||navigator.userAgent.match(/Trident\/7\..*?rv:11/i)){var href=document.location.href;if(!href.match(/[?&]nowprocket/)){if(href.indexOf("?")==-1){if(href.indexOf("#")==-1){document.location.href=href+"?nowprocket=1"}else{document.location.href=href.replace("#","?nowprocket=1#")}}else{if(href.indexOf("#")==-1){document.location.href=href+"&nowprocket=1"}else{document.location.href=href.replace("#","&nowprocket=1#")}}}}</script><script>class RocketLazyLoadScripts{constructor(){this.triggerEvents=["keydown","mousedown","mousemove","touchmove","touchstart","touchend","wheel"],this.userEventHandler=this._triggerListener.bind(this),this.touchStartHandler=this._onTouchStart.bind(this),this.touchMoveHandler=this._onTouchMove.bind(this),this.touchEndHandler=this._onTouchEnd.bind(this),this.clickHandler=this._onClick.bind(this),this.interceptedClicks=[],window.addEventListener("pageshow",(e=>{this.persisted=e.persisted})),window.addEventListener("DOMContentLoaded",(()=>{this._preconnect3rdParties()})),this.delayedScripts={normal:[],async:[],defer:[]},this.allJQueries=[]}_addUserInteractionListener(e){document.hidden?e._triggerListener():(this.triggerEvents.forEach((t=>window.addEventListener(t,e.userEventHandler,{passive:!0}))),window.addEventListener("touchstart",e.touchStartHandler,{passive:!0}),window.addEventListener("mousedown",e.touchStartHandler),document.addEventListener("visibilitychange",e.userEventHandler))}_removeUserInteractionListener(){this.triggerEvents.forEach((e=>window.removeEventListener(e,this.userEventHandler,{passive:!0}))),document.removeEventListener("visibilitychange",this.userEventHandler)}_onTouchStart(e){"HTML"!==e.target.tagName&&(window.addEventListener("touchend",this.touchEndHandler),window.addEventListener("mouseup",this.touchEndHandler),window.addEventListener("touchmove",this.touchMoveHandler,{passive:!0}),window.addEventListener("mousemove",this.touchMoveHandler),e.target.addEventListener("click",this.clickHandler),this._renameDOMAttribute(e.target,"onclick","rocket-onclick"))}_onTouchMove(e){window.removeEventListener("touchend",this.touchEndHandler),window.removeEventListener("mouseup",this.touchEndHandler),window.removeEventListener("touchmove",this.touchMoveHandler,{passive:!0}),window.removeEventListener("mousemove",this.touchMoveHandler),e.target.removeEventListener("click",this.clickHandler),this._renameDOMAttribute(e.target,"rocket-onclick","onclick")}_onTouchEnd(e){window.removeEventListener("touchend",this.touchEndHandler),window.removeEventListener("mouseup",this.touchEndHandler),window.removeEventListener("touchmove",this.touchMoveHandler,{passive:!0}),window.removeEventListener("mousemove",this.touchMoveHandler)}_onClick(e){e.target.removeEventListener("click",this.clickHandler),this._renameDOMAttribute(e.target,"rocket-onclick","onclick"),this.interceptedClicks.push(e),e.preventDefault(),e.stopPropagation(),e.stopImmediatePropagation()}_replayClicks(){window.removeEventListener("touchstart",this.touchStartHandler,{passive:!0}),window.removeEventListener("mousedown",this.touchStartHandler),this.interceptedClicks.forEach((e=>{e.target.dispatchEvent(new MouseEvent("click",{view:e.view,bubbles:!0,cancelable:!0}))}))}_renameDOMAttribute(e,t,n){e.hasAttribute&&e.hasAttribute(t)&&(event.target.setAttribute(n,event.target.getAttribute(t)),event.target.removeAttribute(t))}_triggerListener(){this._removeUserInteractionListener(this),"loading"===document.readyState?document.addEventListener("DOMContentLoaded",this._loadEverythingNow.bind(this)):this._loadEverythingNow()}_preconnect3rdParties(){let e=[];document.querySelectorAll("script[type=rocketlazyloadscript]").forEach((t=>{if(t.hasAttribute("src")){const n=new URL(t.src).origin;n!==location.origin&&e.push({src:n,crossOrigin:t.crossOrigin||"module"===t.getAttribute("data-rocket-type")})}})),e=[...new Map(e.map((e=>[JSON.stringify(e),e]))).values()],this._batchInjectResourceHints(e,"preconnect")}async _loadEverythingNow(){this.lastBreath=Date.now(),this._delayEventListeners(),this._delayJQueryReady(this),this._handleDocumentWrite(),this._registerAllDelayedScripts(),this._preloadAllScripts(),await this._loadScriptsFromList(this.delayedScripts.normal),await this._loadScriptsFromList(this.delayedScripts.defer),await this._loadScriptsFromList(this.delayedScripts.async);try{await this._triggerDOMContentLoaded(),await this._triggerWindowLoad()}catch(e){}window.dispatchEvent(new Event("rocket-allScriptsLoaded")),this._replayClicks()}_registerAllDelayedScripts(){document.querySelectorAll("script[type=rocketlazyloadscript]").forEach((e=>{e.hasAttribute("src")?e.hasAttribute("async")&&!1!==e.async?this.delayedScripts.async.push(e):e.hasAttribute("defer")&&!1!==e.defer||"module"===e.getAttribute("data-rocket-type")?this.delayedScripts.defer.push(e):this.delayedScripts.normal.push(e):this.delayedScripts.normal.push(e)}))}async _transformScript(e){return await this._littleBreath(),new Promise((t=>{const n=document.createElement("script");[...e.attributes].forEach((e=>{let t=e.nodeName;"type"!==t&&("data-rocket-type"===t&&(t="type"),n.setAttribute(t,e.nodeValue))})),e.hasAttribute("src")?(n.addEventListener("load",t),n.addEventListener("error",t)):(n.text=e.text,t());try{e.parentNode.replaceChild(n,e)}catch(e){t()}}))}async _loadScriptsFromList(e){const t=e.shift();return t?(await this._transformScript(t),this._loadScriptsFromList(e)):Promise.resolve()}_preloadAllScripts(){this._batchInjectResourceHints([...this.delayedScripts.normal,...this.delayedScripts.defer,...this.delayedScripts.async],"preload")}_batchInjectResourceHints(e,t){var n=document.createDocumentFragment();e.forEach((e=>{if(e.src){const i=document.createElement("link");i.href=e.src,i.rel=t,"preconnect"!==t&&(i.as="script"),e.getAttribute&&"module"===e.getAttribute("data-rocket-type")&&(i.crossOrigin=!0),e.crossOrigin&&(i.crossOrigin=e.crossOrigin),n.appendChild(i)}})),document.head.appendChild(n)}_delayEventListeners(){let e={};function t(t,n){!function(t){function n(n){return e[t].eventsToRewrite.indexOf(n)>=0?"rocket-"+n:n}e[t]||(e[t]={originalFunctions:{add:t.addEventListener,remove:t.removeEventListener},eventsToRewrite:[]},t.addEventListener=function(){arguments[0]=n(arguments[0]),e[t].originalFunctions.add.apply(t,arguments)},t.removeEventListener=function(){arguments[0]=n(arguments[0]),e[t].originalFunctions.remove.apply(t,arguments)})}(t),e[t].eventsToRewrite.push(n)}function n(e,t){let n=e[t];Object.defineProperty(e,t,{get:()=>n||function(){},set(i){e["rocket"+t]=n=i}})}t(document,"DOMContentLoaded"),t(window,"DOMContentLoaded"),t(window,"load"),t(window,"pageshow"),t(document,"readystatechange"),n(document,"onreadystatechange"),n(window,"onload"),n(window,"onpageshow")}_delayJQueryReady(e){let t=window.jQuery;Object.defineProperty(window,"jQuery",{get:()=>t,set(n){if(n&&n.fn&&!e.allJQueries.includes(n)){n.fn.ready=n.fn.init.prototype.ready=function(t){e.domReadyFired?t.bind(document)(n):document.addEventListener("rocket-DOMContentLoaded",(()=>t.bind(document)(n)))};const t=n.fn.on;n.fn.on=n.fn.init.prototype.on=function(){if(this[0]===window){function e(e){return e.split(" ").map((e=>"load"===e||0===e.indexOf("load.")?"rocket-jquery-load":e)).join(" ")}"string"==typeof arguments[0]||arguments[0]instanceof String?arguments[0]=e(arguments[0]):"object"==typeof arguments[0]&&Object.keys(arguments[0]).forEach((t=>{delete Object.assign(arguments[0],{[e(t)]:arguments[0][t]})[t]}))}return t.apply(this,arguments),this},e.allJQueries.push(n)}t=n}})}async _triggerDOMContentLoaded(){this.domReadyFired=!0,await this._littleBreath(),document.dispatchEvent(new Event("rocket-DOMContentLoaded")),await this._littleBreath(),window.dispatchEvent(new Event("rocket-DOMContentLoaded")),await this._littleBreath(),document.dispatchEvent(new Event("rocket-readystatechange")),await this._littleBreath(),document.rocketonreadystatechange&&document.rocketonreadystatechange()}async _triggerWindowLoad(){await this._littleBreath(),window.dispatchEvent(new Event("rocket-load")),await this._littleBreath(),window.rocketonload&&window.rocketonload(),await this._littleBreath(),this.allJQueries.forEach((e=>e(window).trigger("rocket-jquery-load"))),await this._littleBreath();const e=new Event("rocket-pageshow");e.persisted=this.persisted,window.dispatchEvent(e),await this._littleBreath(),window.rocketonpageshow&&window.rocketonpageshow({persisted:this.persisted})}_handleDocumentWrite(){const e=new Map;document.write=document.writeln=function(t){const n=document.currentScript,i=document.createRange(),r=n.parentElement;let o=e.get(n);void 0===o&&(o=n.nextSibling,e.set(n,o));const s=document.createDocumentFragment();i.setStart(s,0),s.appendChild(i.createContextualFragment(t)),r.insertBefore(s,o)}}async _littleBreath(){Date.now()-this.lastBreath>45&&(await this._requestAnimFrame(),this.lastBreath=Date.now())}async _requestAnimFrame(){return document.hidden?new Promise((e=>setTimeout(e))):new Promise((e=>requestAnimationFrame(e)))}static run(){const e=new RocketLazyLoadScripts;e._addUserInteractionListener(e)}}RocketLazyLoadScripts.run();</script>  <script type="rocketlazyloadscript">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-K2GHVWX');</script>  <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"> <meta name="p:domain_verify" content="280c11c605502fd0864746551542a23e"/> <link data-minify="1" rel="stylesheet" href="https://screpy.com/wp-content/cache/min/1/ajax/libs/animate.css/4.1.1/animate.min.css?ver=1731932823"/> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>What is the Difference Between SEO and SEM? Complete Guide for Beginners! » Screpy</title><link rel="preload" as="style" href="https://fonts.googleapis.com/css2?family=Quicksand:wght@400;500;600&family=Open+Sans:wght@400;600;700&display=swap" /><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Quicksand:wght@400;500;600&family=Open+Sans:wght@400;600;700&display=swap" media="print" onload="this.media='all'" /><noscript><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Quicksand:wght@400;500;600&family=Open+Sans:wght@400;600;700&display=swap" /></noscript> <meta name="description" content="Want to rank higher in certain keyword search? Okay then, let's explore what is SEO and SEM and which is better for you website! Dive in!" /> <link rel="canonical" href="https://screpy.com/seo-and-sem/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="What is the Difference Between SEO and SEM? Complete Guide for Beginners! » Screpy" /> <meta property="og:description" content="Want to rank higher in certain keyword search? Okay then, let's explore what is SEO and SEM and which is better for you website! Dive in!" /> <meta property="og:url" content="https://screpy.com/seo-and-sem/" /> <meta property="og:site_name" content="Screpy" /> <meta property="article:publisher" content="https://www.facebook.com/Screpy-107071387735572" /> <meta property="article:published_time" content="2021-03-01T08:02:53+00:00" /> <meta property="article:modified_time" content="2021-09-28T12:10:05+00:00" /> <meta property="og:image" content="https://screpy.com/wp-content/uploads/2021/03/What-is-the-Difference-Between-SEO-and-SEM_-Complete-Guide-for-Beginners-1.png" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="628" /> <meta property="og:image:type" content="image/png" /> <meta name="author" content="fagus" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:creator" content="@_screpy" /> <meta name="twitter:site" content="@_screpy" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="fagus" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="17 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://screpy.com/seo-and-sem/#article","isPartOf":{"@id":"https://screpy.com/seo-and-sem/"},"author":{"name":"fagus","@id":"https://screpy.com/#/schema/person/811744dc54d792563d3b6cedd8690122"},"headline":"What is the Difference Between SEO and SEM? Complete Guide for Beginners!","datePublished":"2021-03-01T08:02:53+00:00","dateModified":"2021-09-28T12:10:05+00:00","mainEntityOfPage":{"@id":"https://screpy.com/seo-and-sem/"},"wordCount":3140,"commentCount":0,"publisher":{"@id":"https://screpy.com/#organization"},"image":{"@id":"https://screpy.com/seo-and-sem/#primaryimage"},"thumbnailUrl":"https://screpy.com/wp-content/uploads/2021/03/What-is-the-Difference-Between-SEO-and-SEM_-Complete-Guide-for-Beginners-1.png","articleSection":["Digital Marketing","SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https://screpy.com/seo-and-sem/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https://screpy.com/seo-and-sem/","url":"https://screpy.com/seo-and-sem/","name":"What is the Difference Between SEO and SEM? Complete Guide for Beginners! » Screpy","isPartOf":{"@id":"https://screpy.com/#website"},"primaryImageOfPage":{"@id":"https://screpy.com/seo-and-sem/#primaryimage"},"image":{"@id":"https://screpy.com/seo-and-sem/#primaryimage"},"thumbnailUrl":"https://screpy.com/wp-content/uploads/2021/03/What-is-the-Difference-Between-SEO-and-SEM_-Complete-Guide-for-Beginners-1.png","datePublished":"2021-03-01T08:02:53+00:00","dateModified":"2021-09-28T12:10:05+00:00","description":"Want to rank higher in certain keyword search? Okay then, let's explore what is SEO and SEM and which is better for you website! Dive in!","breadcrumb":{"@id":"https://screpy.com/seo-and-sem/#breadcrumb"},"mainEntity":[{"@id":"https://screpy.com/seo-and-sem/#faq-question-1616834092888"},{"@id":"https://screpy.com/seo-and-sem/#faq-question-1616834127813"},{"@id":"https://screpy.com/seo-and-sem/#faq-question-1616834177285"},{"@id":"https://screpy.com/seo-and-sem/#faq-question-1616834207430"},{"@id":"https://screpy.com/seo-and-sem/#faq-question-1616834245555"},{"@id":"https://screpy.com/seo-and-sem/#faq-question-1616834268426"},{"@id":"https://screpy.com/seo-and-sem/#faq-question-1616834292456"},{"@id":"https://screpy.com/seo-and-sem/#faq-question-1616834313949"},{"@id":"https://screpy.com/seo-and-sem/#faq-question-1616834336101"},{"@id":"https://screpy.com/seo-and-sem/#faq-question-1616834357164"},{"@id":"https://screpy.com/seo-and-sem/#faq-question-1616834381968"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://screpy.com/seo-and-sem/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://screpy.com/seo-and-sem/#primaryimage","url":"https://screpy.com/wp-content/uploads/2021/03/What-is-the-Difference-Between-SEO-and-SEM_-Complete-Guide-for-Beginners-1.png","contentUrl":"https://screpy.com/wp-content/uploads/2021/03/What-is-the-Difference-Between-SEO-and-SEM_-Complete-Guide-for-Beginners-1.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https://screpy.com/seo-and-sem/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://screpy.com/"},{"@type":"ListItem","position":2,"name":"SEO","item":"https://screpy.com/category/seo/"},{"@type":"ListItem","position":3,"name":"What is the Difference Between SEO and SEM? Complete Guide for Beginners!"}]},{"@type":"WebSite","@id":"https://screpy.com/#website","url":"https://screpy.com/","name":"Screpy","description":"AI-Based SEO Analysis & Monitoring Tool","publisher":{"@id":"https://screpy.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://screpy.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://screpy.com/#organization","name":"Screpy","url":"https://screpy.com/","sameAs":["https://www.instagram.com/use.screpy/","https://www.linkedin.com/company/screpy/","https://www.facebook.com/Screpy-107071387735572","https://twitter.com/_screpy"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://screpy.com/#/schema/logo/image/","url":"https://screpy.com/wp-content/uploads/2020/08/logo-linkedin.png","contentUrl":"https://screpy.com/wp-content/uploads/2020/08/logo-linkedin.png","width":1024,"height":1024,"caption":"Screpy"},"image":{"@id":"https://screpy.com/#/schema/logo/image/"}},{"@type":"Person","@id":"https://screpy.com/#/schema/person/811744dc54d792563d3b6cedd8690122","name":"fagus"},{"@type":"Question","@id":"https://screpy.com/seo-and-sem/#faq-question-1616834092888","position":1,"url":"https://screpy.com/seo-and-sem/#faq-question-1616834092888","name":"Is SEO a part of SEM?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"No, SEO and SEM are completely different things, but in some cases, companies that provide SEO services also provide SEM services through Google Ads and similar platforms. SEO means optimizing your website according to the demands of search engines. SEM, on the other hand, means advertising on certain platforms by using the ad models of search engines.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://screpy.com/seo-and-sem/#faq-question-1616834127813","position":2,"url":"https://screpy.com/seo-and-sem/#faq-question-1616834127813","name":"Is SEO better than Google ads?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Both marketing methods have various advantages and disadvantages. It is necessary to wait a little long for tracking analytics, results, and ROI in SEO. Google Ads gives all this much faster. Besides, the effects of SEO are longer-term and more permanent. The effects of Google Ads will end when you stop paying.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://screpy.com/seo-and-sem/#faq-question-1616834177285","position":3,"url":"https://screpy.com/seo-and-sem/#faq-question-1616834177285","name":"What is the principle of SEM?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Basically, SEM is a marketing process that works with the pay-per-click system. In other words, the number of impressions or the time it is shown for the ad you give on the search engine is not important in terms of the money you will pay. The amount of money you will pay determines how many people click on this ad. What's more, SEM allows you to show your ad exactly to your potential customers with specific audience targeting methods.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://screpy.com/seo-and-sem/#faq-question-1616834207430","position":4,"url":"https://screpy.com/seo-and-sem/#faq-question-1616834207430","name":"How do I start an SEM campaign?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The first thing you need to do is analyze your target audience and determine which keywords the services on your site are being searched for. Because the marketing strategy will be built on these words.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://screpy.com/seo-and-sem/#faq-question-1616834245555","position":5,"url":"https://screpy.com/seo-and-sem/#faq-question-1616834245555","name":"What is pay-per-click?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Pay per click is a form of marketing supported by search engines such as Google, Yandex and advertising models of social media platforms. In this form of marketing, you pay an ad serving fee based on the number of people who click your ad.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://screpy.com/seo-and-sem/#faq-question-1616834268426","position":6,"url":"https://screpy.com/seo-and-sem/#faq-question-1616834268426","name":"How much do pay per click ads pay?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"As an average company, if you're doing SEM work on Google, you have to agree to pay between one and two dollars per click. The amount that a medium-sized business has to pay for the SEM process created with a competitive keyword strategy can range from $ 9000 to $ 10000 per month.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://screpy.com/seo-and-sem/#faq-question-1616834292456","position":7,"url":"https://screpy.com/seo-and-sem/#faq-question-1616834292456","name":"How SEM can help your business?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"SEM can be a good method if you want to stand out without waiting for the results of SEO work and maximize your income by increasing your traffic.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://screpy.com/seo-and-sem/#faq-question-1616834313949","position":8,"url":"https://screpy.com/seo-and-sem/#faq-question-1616834313949","name":"How much does a Google ad cost?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You might need to pay a dollar or two per click for an average Google name. If you want to advertise on keywords with a very high competition rate, this fee can go up to $ 50 per click. These numbers apply not only to Google but also to Bing.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://screpy.com/seo-and-sem/#faq-question-1616834336101","position":9,"url":"https://screpy.com/seo-and-sem/#faq-question-1616834336101","name":"Can we run Google ads without Website?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"No, Google's online ads work with the logic of linking to your site. Therefore, you cannot do SEO work, as well as SEM work, without a website for your company.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://screpy.com/seo-and-sem/#faq-question-1616834357164","position":10,"url":"https://screpy.com/seo-and-sem/#faq-question-1616834357164","name":"Where are Google ads placed?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google Ads, which you receive a fee for, may be displayed in any area within the Google Display Network. For example, Google ads can be displayed on mobile sites, mobile applications or on all platforms belonging to Google such as Finance, Youtube, Gmail, Blogger.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://screpy.com/seo-and-sem/#faq-question-1616834381968","position":11,"url":"https://screpy.com/seo-and-sem/#faq-question-1616834381968","name":"Are Google ads worth it?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, most of the time. Because especially small-business websites do not have a sufficient SEO score to appear at the top under normal conditions can increase their recognition through advertising and reach new users.","inLanguage":"en-US"},"inLanguage":"en-US"}]}</script>  <link href='https://fonts.gstatic.com' crossorigin rel='preconnect' /> <link rel="alternate" type="application/rss+xml" title="Screpy » What is the Difference Between SEO and SEM? Complete Guide for Beginners! Comments Feed" href="https://screpy.com/seo-and-sem/feed/" /> <style type="text/css"> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://screpy.com/wp-includes/css/dist/block-library/style.min.css?ver=6.0.1' type='text/css' media='all' /> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--duotone--dark-grayscale: url('#wp-duotone-dark-grayscale');--wp--preset--duotone--grayscale: url('#wp-duotone-grayscale');--wp--preset--duotone--purple-yellow: url('#wp-duotone-purple-yellow');--wp--preset--duotone--blue-red: url('#wp-duotone-blue-red');--wp--preset--duotone--midnight: url('#wp-duotone-midnight');--wp--preset--duotone--magenta-yellow: url('#wp-duotone-magenta-yellow');--wp--preset--duotone--purple-green: url('#wp-duotone-purple-green');--wp--preset--duotone--blue-orange: url('#wp-duotone-blue-orange');--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} </style> <link data-minify="1" rel='stylesheet' id='wtr-css-css' href='https://screpy.com/wp-content/cache/min/1/wp-content/plugins/worth-the-read/css/wtr.css?ver=1731932826' type='text/css' media='all' /> <link rel='stylesheet' id='codemirror-blocks--css' href='https://screpy.com/wp-content/plugins/wp-codemirror-block/assets/blocks/blocks.style.build.min.css?ver=1681757369' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='sage/main.css-css' href='https://screpy.com/wp-content/cache/min/1/wp-content/themes/screpy/dist/styles/main_194d0559.css?ver=1731932823' type='text/css' media='all' /> <style id='rocket-lazyload-inline-css' type='text/css'> .rll-youtube-player{position:relative;padding-bottom:56.23%;height:0;overflow:hidden;max-width:100%;}.rll-youtube-player:focus-within{outline: 2px solid currentColor;outline-offset: 5px;}.rll-youtube-player iframe{position:absolute;top:0;left:0;width:100%;height:100%;z-index:100;background:0 0}.rll-youtube-player img{bottom:0;display:block;left:0;margin:auto;max-width:100%;width:100%;position:absolute;right:0;top:0;border:none;height:auto;-webkit-transition:.4s all;-moz-transition:.4s all;transition:.4s all}.rll-youtube-player img:hover{-webkit-filter:brightness(75%)}.rll-youtube-player .play{height:100%;width:100%;left:0;top:0;position:absolute;background:url(https://screpy.com/wp-content/plugins/wp-rocket/assets/img/youtube.png) no-repeat center;background-color: transparent !important;cursor:pointer;border:none;} </style> <script type="rocketlazyloadscript" data-rocket-type='text/javascript' src='https://screpy.com/wp-includes/js/jquery/jquery.min.js?ver=3.6.0' id='jquery-core-js' defer></script> <script type="rocketlazyloadscript" data-rocket-type='text/javascript' src='https://screpy.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2' id='jquery-migrate-js' defer></script> <script type='text/javascript' id='seo-automated-link-building-js-extra'> /* <![CDATA[ */ var seoAutomatedLinkBuilding = {"ajaxUrl":"https:\/\/screpy.com\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type="rocketlazyloadscript" data-minify="1" data-rocket-type='text/javascript' src='https://screpy.com/wp-content/cache/min/1/wp-content/plugins/seo-automated-link-building/js/seo-automated-link-building.js?ver=1731932823' id='seo-automated-link-building-js' defer></script> <link rel="https://api.w.org/" href="https://screpy.com/wp-json/" /><link rel="alternate" type="application/json" href="https://screpy.com/wp-json/wp/v2/posts/2723" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://screpy.com/xmlrpc.php?rsd" /> <link rel="wlwmanifest" type="application/wlwmanifest+xml" href="https://screpy.com/wp-includes/wlwmanifest.xml" /> <meta name="generator" content="WordPress 6.0.1" /> <link rel='shortlink' href='https://screpy.com/?p=2723' /> <link rel="alternate" type="application/json+oembed" href="https://screpy.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fscrepy.com%2Fseo-and-sem%2F" /> <link rel="alternate" type="text/xml+oembed" href="https://screpy.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fscrepy.com%2Fseo-and-sem%2F&format=xml" /> <meta name="generator" content="Redux 4.3.21.2" /><style type="text/css">.wtr-time-wrap{ /* wraps the entire label */ margin: 0 10px; } .wtr-time-number{ /* applies only to the number */ }</style><style type="text/css">.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}</style><style id="wtr_settings-dynamic-css" title="dynamic-css" class="redux-options-output">.wtr-time-wrap{line-height:16px;color:#CCCCCC;font-size:16px;font-display:swap;}</style><noscript><style id="rocket-lazyload-nojs-css">.rll-youtube-player, [data-lazy-src]{display:none !important;}</style></noscript></head> <body data-rsssl=1 class="post-template-default single single-post postid-2723 single-format-standard seo-and-sem app-data index-data singular-data single-data single-post-data single-post-seo-and-sem-data">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-K2GHVWX" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>   <nav class="navbar navbar-light navbar-expand-lg navbar-screpy fixed-top"> <div class="container"> <div> <a id="front-navbar-logo" class="navbar-brand" href="/"> <svg width="70" height="25" viewBox="0 0 70 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0)"> <rect width="70" height="25" fill="white"/> <path d="M20.199 14.967C20.7184 14.967 21.0857 14.9163 21.301 14.815C21.5164 14.7137 21.624 14.5173 21.624 14.226C21.624 13.998 21.4847 13.8017 21.206 13.637C20.9274 13.4597 20.503 13.2633 19.933 13.048C19.4897 12.8833 19.0844 12.7123 18.717 12.535C18.3624 12.3577 18.0584 12.1487 17.805 11.908C17.5517 11.6547 17.3554 11.357 17.216 11.015C17.0767 10.673 17.007 10.2613 17.007 9.78001C17.007 8.84267 17.3554 8.10167 18.052 7.55701C18.7487 7.01234 19.705 6.74001 20.921 6.74001C21.529 6.74001 22.1117 6.79701 22.669 6.91101C23.2264 7.01234 23.6697 7.12634 23.999 7.25301L23.505 9.45701C23.1757 9.34301 22.8147 9.24167 22.422 9.15301C22.042 9.06434 21.6114 9.02001 21.13 9.02001C20.2434 9.02001 19.8 9.26701 19.8 9.76101C19.8 9.87501 19.819 9.97634 19.857 10.065C19.895 10.1537 19.971 10.2423 20.085 10.331C20.199 10.407 20.351 10.4957 20.541 10.597C20.7437 10.6857 20.997 10.787 21.301 10.901C21.9217 11.129 22.4347 11.357 22.84 11.585C23.2454 11.8003 23.562 12.041 23.79 12.307C24.0307 12.5603 24.1954 12.8453 24.284 13.162C24.3854 13.4787 24.436 13.846 24.436 14.264C24.436 15.252 24.0624 15.9993 23.315 16.506C22.5804 17.0127 21.5354 17.266 20.18 17.266C19.2934 17.266 18.5524 17.19 17.957 17.038C17.3744 16.886 16.969 16.7593 16.741 16.658L17.216 14.359C17.6974 14.549 18.1914 14.701 18.698 14.815C19.2047 14.9163 19.705 14.967 20.199 14.967Z" fill="#5C6A6D"/> <path d="M24.9367 12.003C24.9367 11.281 25.0507 10.6033 25.2787 9.97001C25.5194 9.32401 25.8614 8.76667 26.3047 8.29801C26.748 7.81667 27.2864 7.43667 27.9197 7.15801C28.553 6.87934 29.275 6.74001 30.0857 6.74001C30.6177 6.74001 31.1054 6.79067 31.5487 6.89201C31.992 6.98067 32.4227 7.11367 32.8407 7.29101L32.2517 9.55201C31.9857 9.45067 31.6944 9.36201 31.3777 9.28601C31.061 9.21001 30.7064 9.17201 30.3137 9.17201C29.4777 9.17201 28.8507 9.43167 28.4327 9.95101C28.0274 10.4703 27.8247 11.1543 27.8247 12.003C27.8247 12.9023 28.0147 13.599 28.3947 14.093C28.7874 14.587 29.465 14.834 30.4277 14.834C30.7697 14.834 31.137 14.8023 31.5297 14.739C31.9224 14.6757 32.2834 14.5743 32.6127 14.435L33.0117 16.753C32.6824 16.8923 32.2707 17.0127 31.7767 17.114C31.2827 17.2153 30.738 17.266 30.1427 17.266C29.2307 17.266 28.4454 17.133 27.7867 16.867C27.128 16.5883 26.5834 16.2147 26.1527 15.746C25.7347 15.2773 25.4244 14.7263 25.2217 14.093C25.0317 13.447 24.9367 12.7503 24.9367 12.003Z" fill="#5C6A6D"/> <path d="M39.7947 9.51401C39.5414 9.45067 39.2437 9.38734 38.9017 9.32401C38.5597 9.24801 38.1924 9.21001 37.7997 9.21001C37.6224 9.21001 37.407 9.22901 37.1537 9.26701C36.913 9.29234 36.7294 9.32401 36.6027 9.36201V17H33.7717V7.53801C34.2784 7.36067 34.8737 7.19601 35.5577 7.044C36.2544 6.87934 37.027 6.79701 37.8757 6.79701C38.0277 6.79701 38.2114 6.80967 38.4267 6.83501C38.642 6.84767 38.8574 6.87301 39.0727 6.91101C39.288 6.93634 39.5034 6.97434 39.7187 7.02501C39.934 7.06301 40.1177 7.11367 40.2697 7.17701L39.7947 9.51401Z" fill="#5C6A6D"/> <path d="M39.9868 12.079C39.9868 11.1923 40.1198 10.4197 40.3858 9.76101C40.6645 9.08967 41.0255 8.53234 41.4688 8.08901C41.9121 7.64567 42.4188 7.31001 42.9888 7.08201C43.5715 6.85401 44.1668 6.74001 44.7748 6.74001C46.1935 6.74001 47.3145 7.17701 48.1378 8.05101C48.9611 8.91234 49.3728 10.1853 49.3728 11.87C49.3728 12.0347 49.3665 12.2183 49.3538 12.421C49.3411 12.611 49.3285 12.782 49.3158 12.934H42.8938C42.9571 13.5167 43.2295 13.979 43.7108 14.321C44.1921 14.663 44.8381 14.834 45.6488 14.834C46.1681 14.834 46.6748 14.7897 47.1688 14.701C47.6755 14.5997 48.0871 14.4793 48.4038 14.34L48.7838 16.639C48.6318 16.715 48.4291 16.791 48.1758 16.867C47.9225 16.943 47.6375 17.0063 47.3208 17.057C47.0168 17.1203 46.6875 17.171 46.3328 17.209C45.9781 17.247 45.6235 17.266 45.2688 17.266C44.3695 17.266 43.5841 17.133 42.9128 16.867C42.2541 16.601 41.7031 16.24 41.2598 15.784C40.8291 15.3153 40.5061 14.7643 40.2908 14.131C40.0881 13.4977 39.9868 12.8137 39.9868 12.079ZM46.6368 10.996C46.6241 10.7553 46.5798 10.521 46.5038 10.293C46.4405 10.065 46.3328 9.86234 46.1808 9.68501C46.0415 9.50767 45.8578 9.36201 45.6298 9.24801C45.4145 9.13401 45.1421 9.07701 44.8128 9.07701C44.4961 9.07701 44.2238 9.13401 43.9958 9.24801C43.7678 9.34934 43.5778 9.48867 43.4258 9.66601C43.2738 9.84334 43.1535 10.0523 43.0648 10.293C42.9888 10.521 42.9318 10.7553 42.8938 10.996H46.6368Z" fill="#5C6A6D"/> <path d="M56.8205 12.079C56.8205 11.205 56.6242 10.5083 56.2315 9.98901C55.8388 9.45701 55.2562 9.19101 54.4835 9.19101C54.2302 9.19101 53.9958 9.20367 53.7805 9.22901C53.5652 9.24167 53.3878 9.26067 53.2485 9.28601V14.397C53.4258 14.511 53.6538 14.606 53.9325 14.682C54.2238 14.758 54.5152 14.796 54.8065 14.796C56.1492 14.796 56.8205 13.8903 56.8205 12.079ZM59.7085 12.003C59.7085 12.7757 59.6135 13.4787 59.4235 14.112C59.2335 14.7453 58.9548 15.29 58.5875 15.746C58.2202 16.202 57.7642 16.5567 57.2195 16.81C56.6748 17.0633 56.0478 17.19 55.3385 17.19C54.9458 17.19 54.5785 17.152 54.2365 17.076C53.8945 17 53.5652 16.8923 53.2485 16.753V20.515H50.4175V7.34801C50.6708 7.27201 50.9622 7.20234 51.2915 7.139C51.6208 7.06301 51.9628 6.99967 52.3175 6.94901C52.6848 6.89834 53.0522 6.86034 53.4195 6.83501C53.7995 6.79701 54.1605 6.77801 54.5025 6.77801C55.3258 6.77801 56.0605 6.90467 56.7065 7.15801C57.3525 7.39867 57.8972 7.74701 58.3405 8.20301C58.7838 8.64634 59.1195 9.19101 59.3475 9.83701C59.5882 10.483 59.7085 11.205 59.7085 12.003Z" fill="#5C6A6D"/> <path d="M69.3575 7.00601C68.7875 8.93134 68.1922 10.7363 67.5715 12.421C66.9509 14.1057 66.2732 15.7397 65.5385 17.323C65.2725 17.893 65.0065 18.3743 64.7405 18.767C64.4745 19.1723 64.1832 19.5017 63.8665 19.755C63.5499 20.021 63.1889 20.211 62.7835 20.325C62.3909 20.4517 61.9285 20.515 61.3965 20.515C60.9532 20.515 60.5415 20.4707 60.1615 20.382C59.7942 20.306 59.4902 20.2173 59.2495 20.116L59.7435 17.855C60.0349 17.9563 60.2945 18.026 60.5225 18.064C60.7505 18.102 60.9912 18.121 61.2445 18.121C61.7512 18.121 62.1375 17.9817 62.4035 17.703C62.6822 17.437 62.9165 17.0633 63.1065 16.582C62.4605 15.3153 61.8145 13.8967 61.1685 12.326C60.5225 10.7427 59.9145 8.96934 59.3445 7.00601H62.3465C62.4732 7.50001 62.6189 8.03834 62.7835 8.62101C62.9609 9.19101 63.1445 9.77367 63.3345 10.369C63.5245 10.9517 63.7145 11.5217 63.9045 12.079C64.1072 12.6363 64.2972 13.143 64.4745 13.599C64.6392 13.143 64.8102 12.6363 64.9875 12.079C65.1649 11.5217 65.3359 10.9517 65.5005 10.369C65.6779 9.77367 65.8425 9.19101 65.9945 8.62101C66.1592 8.03834 66.3049 7.50001 66.4315 7.00601H69.3575Z" fill="#5C6A6D"/> <path d="M0.97659 11.5503L10.0681 8.89433V8.89433C10.0525 11.225 8.58099 13.2971 6.38567 14.0798L0.874438 16.045L0.97659 11.5503Z" fill="#BF5757"/> <path d="M11.0757 0L11.0809 5.77857L5.59607 11.2731L2.70422 8.38635L11.0757 0Z" fill="#F17676"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M0.868835 11.761L0.872535 16.0009L9.24416 7.61469L6.35235 4.72792L1.81328 9.27492C1.28967 9.88665 0.935147 10.7668 0.868835 11.761Z" fill="#F17676"/> <path d="M-0.0914612 24.8825L-0.102586 19.1039L5.37648 13.6037L8.27133 16.4874L-0.0914612 24.8825Z" fill="#F17676"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M10.1032 13.1106L10.0951 8.87096L1.73218 17.2659L4.62699 20.1497L9.16112 15.5982C9.68424 14.9858 10.0379 14.1051 10.1032 13.1106Z" fill="#F17676"/> </g> <defs> <clipPath id="clip0"> <rect width="70" height="25" fill="white"/> </clipPath> </defs> </svg> </a> </div> <button id="front-navbar-hmbrgr-menu" class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarSupportedContent" aria-controls="navbarSupportedContent" aria-expanded="false" aria-label="Toggle navigation"> <svg width="20" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M436 124H12c-6.627 0-12-5.373-12-12V80c0-6.627 5.373-12 12-12h424c6.627 0 12 5.373 12 12v32c0 6.627-5.373 12-12 12zm0 160H12c-6.627 0-12-5.373-12-12v-32c0-6.627 5.373-12 12-12h424c6.627 0 12 5.373 12 12v32c0 6.627-5.373 12-12 12zm0 160H12c-6.627 0-12-5.373-12-12v-32c0-6.627 5.373-12 12-12h424c6.627 0 12 5.373 12 12v32c0 6.627-5.373 12-12 12z"/></svg> </button> <div id="navbarSupportedContent" class="collapse navbar-collapse mobile-dropdown"> <ul class="navbar-nav mr-auto pl-lg-5"> <li class="nav-item"> <a id="navbar-features" class="nav-link" href="/#features">Features</a> </li> <li class="nav-item"> <a id="navbar-pricing" class="nav-link" href="/pricing/">Pricing</a> </li> <li class="nav-item"> <a id="navbar-faq" class="nav-link" href="/faq/">FAQ</a> </li> <li class="nav-item"> <a id="navbar-blog" class="nav-link" href="/blog/">Blog</a> </li> </ul> <ul class="navbar-nav ml-auto"> <li class="nav-item mr-3"> <a id="navbar-login" class="nav-link" href="https://app.screpy.com/login/">Login</a> </li> <li class="nav-item"> <a id="navbar-register" class="nav-link btn-red" href="https://app.screpy.com/register/">Free Trial</a> </li> </ul> </div> </div> </nav> <div class="wrap" role="document"> <div class="content"> <main class="main"> <div class="post-content"> <div class="breadcrumb"> <div class="container"> <p class="mb-0" id="breadcrumbs"><span><span><a href="https://screpy.com/">Home</a> <span><a href="https://screpy.com/category/seo/">SEO</a> <span class="breadcrumb_last" aria-current="page">What is the Difference Between SEO and SEM? Complete Guide for Beginners!</span></span></span></span></p> </div> </div> <article class="post-2723 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing category-seo"> <header> <h1 class="entry-title">What is the Difference Between SEO and SEM? Complete Guide for Beginners!</h1> <div class="entry-meta-container"> <time class="post-meta-item updated" datetime="2021-03-01T08:02:53+00:00">March 1, 2021</time> <span class="post-meta-item read-time"> <span class="wtr-time-wrap after-title"><span class="wtr-time-number">18</span> min read</span> </span> <div class="categories ml-lg-3"> <a href="https://screpy.com/category/digital-marketing/" target="_blank" class="badge badge-category" style="--bg-color: #d3540030; --color: #d35400;"> Digital Marketing </a> <a href="https://screpy.com/category/seo/" target="_blank" class="badge badge-category" style="--bg-color: #4f9cf730; --color: #4f9cf7;"> SEO </a> </div> </div>  </header> <div class="entry-content"> <div id="ez-toc-container" class="ez-toc-v2_0_16 counter-hierarchy counter-decimal ez-toc-grey"> <nav><ul class="ez-toc-list ez-toc-list-level-1"><li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-1" href="#h-what-is-seo-the-defition-of-search-engine-optimization" title="What is SEO? – The Defition of Search Engine Optimization">What is SEO? – The Defition of Search Engine Optimization</a><ul class="ez-toc-list-level-3"><li class="ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-2" href="#h-off-page-seo" title="Off-page SEO">Off-page SEO</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-3" href="#h-on-page-seo" title="On-page SEO">On-page SEO</a></li></ul></li><li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-4" href="#h-what-is-sem-the-defition-of-search-engine-marketing" title="What is SEM? – The Defition of Search Engine Marketing">What is SEM? – The Defition of Search Engine Marketing</a></li><li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-5" href="#h-what-is-google-ads-and-what-does-it-offer-to-website-owners" title="What is Google Ads and What Does It Offer to Website Owners?">What is Google Ads and What Does It Offer to Website Owners?</a><ul class="ez-toc-list-level-3"><li class="ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-6" href="#h-google-ads-and-ppc-marketing" title="Google Ads and PPC Marketing">Google Ads and PPC Marketing</a></li></ul></li><li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-7" href="#h-seo-or-sem-similarities-and-differences" title="SEO or SEM? Similarities and Differences">SEO or SEM? Similarities and Differences</a><ul class="ez-toc-list-level-3"><li class="ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-8" href="#h-the-similarities-between-seo-and-sem" title="The Similarities Between SEO and SEM">The Similarities Between SEO and SEM</a></li></ul></li><li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-9" href="#h-the-differences-between-seo-and-sem" title="The Differences Between SEO and SEM">The Differences Between SEO and SEM</a><ul class="ez-toc-list-level-3"><li class="ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-10" href="#h-serp-looks-for-seo-and-sem" title="SERP Looks for SEO and SEM">SERP Looks for SEO and SEM</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-11" href="#h-budget-management-in-seo-and-sem" title="Budget Management in SEO and SEM">Budget Management in SEO and SEM</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-12" href="#h-auidance-targeting-in-seo-and-sem" title="Auidance Targeting in SEO and SEM">Auidance Targeting in SEO and SEM</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-13" href="#h-the-results-of-seo-and-sem" title="The Results of SEO and SEM">The Results of SEO and SEM</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-14" href="#h-optimizing-seo-and-sem" title="Optimizing SEO and SEM">Optimizing SEO and SEM</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-15" href="#h-seo-and-sem-difference-in-terms-of-ctr" title="SEO and SEM Difference in terms of CTR">SEO and SEM Difference in terms of CTR</a></li></ul></li><li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-16" href="#h-seo-or-sem-which-is-best-for-your-website-strategy" title="SEO or SEM? Which is Best For Your Website Strategy?">SEO or SEM? Which is Best For Your Website Strategy?</a><ul class="ez-toc-list-level-3"><li class="ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-17" href="#h-when-is-seo-is-better-strategy-for-your-website" title="When is SEO is Better Strategy for Your Website?">When is SEO is Better Strategy for Your Website?</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-18" href="#h-when-is-sem-is-better-strategy-for-your-website" title="When is SEM is Better Strategy for Your Website?">When is SEM is Better Strategy for Your Website?</a></li></ul></li><li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-19" href="#h-faq" title="FAQ">FAQ</a><ul class="ez-toc-list-level-3"><li class="ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-20" href="#h-is-seo-a-part-of-sem" title="Is SEO a part of SEM?">Is SEO a part of SEM?</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-21" href="#h-is-seo-better-than-google-ads" title="Is SEO better than Google ads?">Is SEO better than Google ads?</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-22" href="#h-what-is-the-principle-of-sem" title="What is the principle of SEM?">What is the principle of SEM?</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-23" href="#h-how-do-i-start-an-sem-campaign" title="How do I start an SEM campaign?">How do I start an SEM campaign?</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-24" href="#h-what-is-pay-per-click" title="What is pay-per-click?">What is pay-per-click?</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-25" href="#h-how-much-do-pay-per-click-ads-pay" title="How much do pay per click ads pay?">How much do pay per click ads pay?</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-26" href="#h-how-sem-can-help-your-business" title="How SEM can help your business?">How SEM can help your business?</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-27" href="#h-how-much-does-a-google-ad-cost" title="How much does a Google ad cost?">How much does a Google ad cost?</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-28" href="#h-can-we-run-google-ads-without-website" title="Can we run Google ads without Website?">Can we run Google ads without Website?</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-29" href="#h-where-are-google-ads-placed" title="Where are Google ads placed?">Where are Google ads placed?</a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-30" href="#h-are-google-ads-worth-it" title="Are Google ads worth it?">Are Google ads worth it?</a></li></ul></li></ul></nav></div> <div id="wtr-content" data-bg="#1b1b1b" data-fg="#e8595b" data-width="4" data-mute="" data-fgopacity="1.00" data-mutedopacity="1.00" data-placement="top" data-placement-offset="0" data-content-offset="0" data-placement-touch="top" data-placement-offset-touch="0" data-transparent="" data-shadow="0" data-touch="" data-non-touch="1" data-comments="0" data-commentsbg="#e8595b" data-location="page" data-mutedfg="#e8595b" data-endfg="#e8595b" data-rtl="" > <p id="h-for-how-many-of-the-millions-of-users-in-the-digital-world-can-you-be-visible-what-is-your-rate-of-standing-out-in-searches-related-to-your-industry-what-keywords-do-you-rank-for"><em><strong>We have a couple of questions to you:</strong></em> For how many of the millions of users in the digital world can you be visible? What is your rate of standing out in searches related to your industry? What keywords do you rank for?</p> <p>You know that in order to give strong answers to all of the above questions, you need to focus on SEO work. But what is the “paid results” that sometimes seem higher than you, despite a strong SEO score and your rankings high in keywords? What is SEM? And, inevitably, <strong><em>what is the main difference between SEO and SEM?</em></strong></p> <figure class="wp-block-image size-large"><picture class="wp-image-2724"> <source type="image/webp" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/image.png.webp 899w, https://screpy.com/wp-content/uploads/2021/03/image-300x167.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/image-768x426.png.webp 768w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20899%20499'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 899px) 100vw, 899px"/> <img width="899" height="499" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20899%20499'%3E%3C/svg%3E" alt="Paid results on SERP" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/image.png 899w, https://screpy.com/wp-content/uploads/2021/03/image-300x167.png 300w, https://screpy.com/wp-content/uploads/2021/03/image-768x426.png 768w" data-lazy-sizes="(max-width: 899px) 100vw, 899px" data-lazy-src="https://screpy.com/wp-content/uploads/2021/03/image.png"/> </picture> <noscript><picture class="wp-image-2724"> <source type="image/webp" srcset="https://screpy.com/wp-content/uploads/2021/03/image.png.webp 899w, https://screpy.com/wp-content/uploads/2021/03/image-300x167.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/image-768x426.png.webp 768w" sizes="(max-width: 899px) 100vw, 899px"/> <img width="899" height="499" src="https://screpy.com/wp-content/uploads/2021/03/image.png" alt="Paid results on SERP" srcset="https://screpy.com/wp-content/uploads/2021/03/image.png 899w, https://screpy.com/wp-content/uploads/2021/03/image-300x167.png 300w, https://screpy.com/wp-content/uploads/2021/03/image-768x426.png 768w" sizes="(max-width: 899px) 100vw, 899px"/> </picture> </noscript><figcaption>Paid results on SERP</figcaption></figure> <p>Today, within the framework of the responses we received from Screpy experts, we will tell you the differences between SEM and SEO and talk about which one might be more logical to use in your strategies to stand out in search engines. If you’re ready, now is the time to get started!</p> <section class="cta-blog-section d-md-flex"> <div class="left-cont pl-md-4 my-md-3"> <span class="blog-cta-title mb-3" style="color: ; --keyword:#e4595c">Do you want to increase your website traffic?</span> <p class="description" style="color: ;">Try for free to boost your website traffic!</p> <div class="btn-cover mt-2"> <a style="background-color: #e4595c; color: #ffffff;" href="https://app.screpy.com/register/?ref=blog" target="_blank" class="btn btn-shadow" > Register Now </a> </div> </div> <div class="right-cont"> <script type="rocketlazyloadscript" data-minify="1" src="https://screpy.com/wp-content/cache/min/1/@lottiefiles/lottie-player@latest/dist/lottie-player.js?ver=1731932864" defer></script> <lottie-player src="https://assets3.lottiefiles.com/packages/lf20_doyhajlr.json" background="transparent" speed="1" loop autoplay></lottie-player> </div> </section> <h2 id="h-what-is-seo-the-defition-of-search-engine-optimization"><a href="#h-what-is-seo-the-defition-of-search-engine-optimization">What is SEO? – The Defition of Search Engine Optimization</a></h2> <p>We now know well what SEO is: All of the optimizations we do to reach a wider target audience and to stand in front of the competitors in the relevant queries of the target audience are SEO. </p> <p>SEO, in line with the requirements of these optimizations in search engines, is a step-by-step and organic – and relatively long-term – a step we take in anticipation of a rising in SERP.</p> <p>SEO is mainly divided into two:</p> <h3 id="h-off-page-seo"><a href="#h-off-page-seo">Off-page SEO</a></h3> <p>The authority and reliability of a website in the eyes of search engines is also related to where and to what extent this website is spoken in the internet world.</p> <p><br>So Google cares about how well-known it is to make your website more visible.</p> <figure class="wp-block-image size-large"><picture class="wp-image-2725"> <source type="image/webp" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/being-visible.png.webp 512w, https://screpy.com/wp-content/uploads/2021/03/being-visible-300x300.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/being-visible-150x150.png.webp 150w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 512px) 100vw, 512px"/> <img width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" alt="Being visible on search engines" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/being-visible.png 512w, https://screpy.com/wp-content/uploads/2021/03/being-visible-300x300.png 300w, https://screpy.com/wp-content/uploads/2021/03/being-visible-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://screpy.com/wp-content/uploads/2021/03/being-visible.png"/> </picture> <noscript><picture class="wp-image-2725"> <source type="image/webp" srcset="https://screpy.com/wp-content/uploads/2021/03/being-visible.png.webp 512w, https://screpy.com/wp-content/uploads/2021/03/being-visible-300x300.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/being-visible-150x150.png.webp 150w" sizes="(max-width: 512px) 100vw, 512px"/> <img width="512" height="512" src="https://screpy.com/wp-content/uploads/2021/03/being-visible.png" alt="Being visible on search engines" srcset="https://screpy.com/wp-content/uploads/2021/03/being-visible.png 512w, https://screpy.com/wp-content/uploads/2021/03/being-visible-300x300.png 300w, https://screpy.com/wp-content/uploads/2021/03/being-visible-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px"/> </picture> </noscript><figcaption>Being visible on search engines</figcaption></figure> <p><br>Off-page SEO basically covers link building works. <a href="https://screpy.com/link-building-and-off-page-seo/" target="_blank" rel="noreferrer noopener">Link building</a> is something that the site owner can do by sharing the link of his site through various social media platforms, as well as by increasing his recognition in the sector with guess blogging and some other strategies on other websites in his sector.</p> <p>The improvement of your website’s reputation and authority allows you to improve your off-page scores as well. This is one of the areas where black hat SEO is most heavily used. But for those who are accustomed to these methods, we have bad news: Once Googlebots notices black hat SEO works much smarter than in the past, the results can be really frustrating for your site.</p> <h3 id="h-on-page-seo"><a href="#h-on-page-seo">On-page SEO</a></h3> <p>On-page SEO covers a wide range from the keyword ratios you use on your web page to the <a href="https://screpy.com/on-page-seo-and-content-optimization/" target="_blank" rel="noreferrer noopener">quality of the content</a>, from the <a href="https://screpy.com/page-speed-and-seo-improved-google-rankings-stronger-performance/" target="_blank" rel="noreferrer noopener">page speed</a> you provide to the users, to whether the <a href="https://screpy.com/ux-best-practices-for-user-retention/" target="_blank" rel="noreferrer noopener">design is UX compatible</a> or not.</p> <p>Although some people evaluate topics such as speed, mobile compatibility, URL optimization or site structure in on-page SEO under the heading of technical SEO, we have gathered them under a single heading since we will briefly mention them in this content.</p> <figure class="wp-block-image size-large"><picture class="wp-image-2726"> <source type="image/webp" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/image-1.png.webp 655w, https://screpy.com/wp-content/uploads/2021/03/image-1-300x151.png.webp 300w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20655%20329'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 655px) 100vw, 655px"/> <img width="655" height="329" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20655%20329'%3E%3C/svg%3E" alt="On-page SEO" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/image-1.png 655w, https://screpy.com/wp-content/uploads/2021/03/image-1-300x151.png 300w" data-lazy-sizes="(max-width: 655px) 100vw, 655px" data-lazy-src="https://screpy.com/wp-content/uploads/2021/03/image-1.png"/> </picture> <noscript><picture class="wp-image-2726"> <source type="image/webp" srcset="https://screpy.com/wp-content/uploads/2021/03/image-1.png.webp 655w, https://screpy.com/wp-content/uploads/2021/03/image-1-300x151.png.webp 300w" sizes="(max-width: 655px) 100vw, 655px"/> <img width="655" height="329" src="https://screpy.com/wp-content/uploads/2021/03/image-1.png" alt="On-page SEO" srcset="https://screpy.com/wp-content/uploads/2021/03/image-1.png 655w, https://screpy.com/wp-content/uploads/2021/03/image-1-300x151.png 300w" sizes="(max-width: 655px) 100vw, 655px"/> </picture> </noscript><figcaption>On-page SEO</figcaption></figure> <p>If you wish, you can go to our <a href="https://screpy.com/what-is-technical-seo-checklist/" target="_blank" rel="noreferrer noopener">Technical SEO</a> content and take a look at the optimization suggestions that you will make on your page and that affect the crawling experience of the search engines and the navigation experience of the users by covering the technical features of the site.</p> <h2 id="h-what-is-sem-the-defition-of-search-engine-marketing"><a href="#h-what-is-sem-the-defition-of-search-engine-marketing">What is SEM? – The Defition of Search Engine Marketing</a></h2> <p>Imagine that you buy paid packages, not organic optimizations, to move up on certain keywords in search engines. You pay a certain amount to Google and this increases your visibility.</p> <p></p> <figure class="wp-block-image size-large"><picture class="wp-image-2727"> <source type="image/webp" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/what-is-sem.png.webp 1000w, https://screpy.com/wp-content/uploads/2021/03/what-is-sem-300x270.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/what-is-sem-768x691.png.webp 768w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201000%20900'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 1000px) 100vw, 1000px"/> <img width="1000" height="900" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201000%20900'%3E%3C/svg%3E" alt="What is SEM? - SEM and SEO" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/what-is-sem.png 1000w, https://screpy.com/wp-content/uploads/2021/03/what-is-sem-300x270.png 300w, https://screpy.com/wp-content/uploads/2021/03/what-is-sem-768x691.png 768w" data-lazy-sizes="(max-width: 1000px) 100vw, 1000px" data-lazy-src="https://screpy.com/wp-content/uploads/2021/03/what-is-sem.png"/> </picture> <noscript><picture class="wp-image-2727"> <source type="image/webp" srcset="https://screpy.com/wp-content/uploads/2021/03/what-is-sem.png.webp 1000w, https://screpy.com/wp-content/uploads/2021/03/what-is-sem-300x270.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/what-is-sem-768x691.png.webp 768w" sizes="(max-width: 1000px) 100vw, 1000px"/> <img width="1000" height="900" src="https://screpy.com/wp-content/uploads/2021/03/what-is-sem.png" alt="What is SEM? - SEM and SEO" srcset="https://screpy.com/wp-content/uploads/2021/03/what-is-sem.png 1000w, https://screpy.com/wp-content/uploads/2021/03/what-is-sem-300x270.png 300w, https://screpy.com/wp-content/uploads/2021/03/what-is-sem-768x691.png 768w" sizes="(max-width: 1000px) 100vw, 1000px"/> </picture> </noscript><figcaption>What is SEM? – SEM and SEO</figcaption></figure> <p>Search engine marketing means exactly that. It’s great to start appearing higher in search engines’ SERPs using paid tactics. So, what is the ranking logic or payment system of this advertising system?</p> <p><strong><em>PPC marketing</em></strong> basically defines the payment model of search engine marketing (even many other social media marketing processes). </p> <p>Pay-per-click. </p> <p>So, unlike traditional marketing models, you pay according to the number of people who click on your site as a result of your ad, not the time you are visible or the media area you are visible. A new generation advertising strategy that is completely conversion-oriented.</p> <p></p> <figure class="wp-block-image size-large"><picture class="wp-image-2728"> <source type="image/webp" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/ppc-marketing-sem-and-seo.png.webp 800w, https://screpy.com/wp-content/uploads/2021/03/ppc-marketing-sem-and-seo-300x200.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/ppc-marketing-sem-and-seo-768x513.png.webp 768w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 800px) 100vw, 800px"/> <img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" alt="PPC marketing - SEO and SEM" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/ppc-marketing-sem-and-seo.png 800w, https://screpy.com/wp-content/uploads/2021/03/ppc-marketing-sem-and-seo-300x200.png 300w, https://screpy.com/wp-content/uploads/2021/03/ppc-marketing-sem-and-seo-768x513.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://screpy.com/wp-content/uploads/2021/03/ppc-marketing-sem-and-seo.png"/> </picture> <noscript><picture class="wp-image-2728"> <source type="image/webp" srcset="https://screpy.com/wp-content/uploads/2021/03/ppc-marketing-sem-and-seo.png.webp 800w, https://screpy.com/wp-content/uploads/2021/03/ppc-marketing-sem-and-seo-300x200.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/ppc-marketing-sem-and-seo-768x513.png.webp 768w" sizes="(max-width: 800px) 100vw, 800px"/> <img width="800" height="534" src="https://screpy.com/wp-content/uploads/2021/03/ppc-marketing-sem-and-seo.png" alt="PPC marketing - SEO and SEM" srcset="https://screpy.com/wp-content/uploads/2021/03/ppc-marketing-sem-and-seo.png 800w, https://screpy.com/wp-content/uploads/2021/03/ppc-marketing-sem-and-seo-300x200.png 300w, https://screpy.com/wp-content/uploads/2021/03/ppc-marketing-sem-and-seo-768x513.png 768w" sizes="(max-width: 800px) 100vw, 800px"/> </picture> </noscript><figcaption>PPC marketing – SEO and SEM</figcaption></figure> <h2 id="h-what-is-google-ads-and-what-does-it-offer-to-website-owners"><a href="#h-what-is-google-ads-and-what-does-it-offer-to-website-owners">What is Google Ads and What Does It Offer to Website Owners?</a></h2> <p>Google Ads offers website owners a large number of domains to pay with pay-per-click logic. For example, ads that make you stand out on the search network, shopping ads, video ads, display ad networks or universal application ads. The types of ads that will directly affect what users see on the SERP are usually search ads.</p> <p>In the Google PPC model, you need to target keywords while making your ad settings.</p> <p>So what if a large number of websites with different budgets advertise for that keyword? In this case, how will the rankings be determined?</p> <h3 id="h-google-ads-and-ppc-marketing"><a href="#h-google-ads-and-ppc-marketing">Google Ads and PPC Marketing</a></h3> <p>The PPC marketing system of Google and all other search engines are based on bidding. The fee given by the users to Google for a certain keyword, ad group, location for the advertisement is compared with the budgets of the competitors who demand the same advertisement, and the rankings of the paid results are determined accordingly.</p> <p><strong><em>We said you would pay per click. So, is the price you pay for every keyword or every ad per click the same?</em></strong></p> <p>Of course no! The concept of cost-per-click, also called CPC, basically varies from keyword to keyword, but it is directly affected by your quality score as an advertiser.</p> <p>Your quality score is closely related to the clickthrough rate you received in the advertisements you gave before and the advertising content you used to be impressive conversion-focused advertising content. Google likes advertisers who also produce strong results for ad texts and offers them CPC discounts at certain rates: Because even paid results must be of a quality that is worth showing to users.</p> <h2 id="h-seo-or-sem-similarities-and-differences"><a href="#h-seo-or-sem-similarities-and-differences">SEO or SEM? Similarities and Differences</a></h2> <p>There is a lot to tell about SEM. We will also talk about a good PPC strategy in further content. But now we want to compare SEM and SEO without losing our focus.</p> <p></p> <figure class="wp-block-image size-large"><picture class="wp-image-2737"> <source type="image/webp" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/seo-and-sem-1.png.webp 768w, https://screpy.com/wp-content/uploads/2021/03/seo-and-sem-1-300x160.png.webp 300w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20409'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 768px) 100vw, 768px"/> <img width="768" height="409" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20409'%3E%3C/svg%3E" alt="SEO and SEM differences and similarities" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/seo-and-sem-1.png 768w, https://screpy.com/wp-content/uploads/2021/03/seo-and-sem-1-300x160.png 300w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://screpy.com/wp-content/uploads/2021/03/seo-and-sem-1.png"/> </picture> <noscript><picture class="wp-image-2737"> <source type="image/webp" srcset="https://screpy.com/wp-content/uploads/2021/03/seo-and-sem-1.png.webp 768w, https://screpy.com/wp-content/uploads/2021/03/seo-and-sem-1-300x160.png.webp 300w" sizes="(max-width: 768px) 100vw, 768px"/> <img width="768" height="409" src="https://screpy.com/wp-content/uploads/2021/03/seo-and-sem-1.png" alt="SEO and SEM differences and similarities" srcset="https://screpy.com/wp-content/uploads/2021/03/seo-and-sem-1.png 768w, https://screpy.com/wp-content/uploads/2021/03/seo-and-sem-1-300x160.png 300w" sizes="(max-width: 768px) 100vw, 768px"/> </picture> </noscript><figcaption>SEO and SEM differences and similarities</figcaption></figure> <h3 id="h-the-similarities-between-seo-and-sem"><a href="#h-the-similarities-between-seo-and-sem">The Similarities Between SEO and SEM</a></h3> <p>Let’s take a look at the similarities between SEM and SEO:</p> <ol type="1"><li>First of all, two different strategies are directly related to <strong>being more visible in search results in search engines</strong>. SEO does this organically. Since you are demanding an organic result, you need to wait a bit and go step by step. SEM does this as paid and gives results much faster. Both allow you to stand out before your competitors in the SERPs, increasing your brand’s visibility, traffic, and prestige.</li><li>SEM and SEO are two different areas where you <strong>cannot create a strategy without knowing your target audience</strong>. Because both of these areas require very detailed keyword research. After determining your target audience as a large group, you need to segment them, then do research on the user intents and expectations, internet usage habits, and interests of each segment. It requires proactive optimization in two different strategies.</li><li>SEO and SEM are two methods by which you can <strong>report your results and develop better strategies by optimizing within the framework of the results you get</strong>. By doing continuous testing, you can examine with which keywords you can make both your budget and your visibility rate stronger. Also, analyzing your competitors’ SEO and SEM strategies gives you important clues about how you can be successful in the long run.</li></ol> <h2 id="h-the-differences-between-seo-and-sem"><a href="#h-the-differences-between-seo-and-sem">The Differences Between SEO and SEM</a></h2> <p>SEO and SEM are two different visibility enhancement methods that are completely separated from each other in terms of general implementation, the duration of the results, and budget planning. Here is a detailed explanation of these differences:</p> <p></p> <figure class="wp-block-image size-large"><picture class="wp-image-2738"> <source type="image/webp" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-1024x585.png.webp 1024w, https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-300x171.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-768x439.png.webp 768w, https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-1536x877.png.webp 1536w, https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences.png.webp 1770w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20585'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 1024px) 100vw, 1024px"/> <img width="1024" height="585" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20585'%3E%3C/svg%3E" alt="SEO and SEM differences" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-1024x585.png 1024w, https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-300x171.png 300w, https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-768x439.png 768w, https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-1536x877.png 1536w, https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences.png 1770w" data-lazy-sizes="(max-width: 1024px) 100vw, 1024px" data-lazy-src="https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-1024x585.png"/> </picture> <noscript><picture class="wp-image-2738"> <source type="image/webp" srcset="https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-1024x585.png.webp 1024w, https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-300x171.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-768x439.png.webp 768w, https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-1536x877.png.webp 1536w, https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences.png.webp 1770w" sizes="(max-width: 1024px) 100vw, 1024px"/> <img width="1024" height="585" src="https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-1024x585.png" alt="SEO and SEM differences" srcset="https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-1024x585.png 1024w, https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-300x171.png 300w, https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-768x439.png 768w, https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences-1536x877.png 1536w, https://screpy.com/wp-content/uploads/2021/03/SEO-vs-SEM-differences.png 1770w" sizes="(max-width: 1024px) 100vw, 1024px"/> </picture> </noscript><figcaption>SEO and SEM differences</figcaption></figure> <h3 id="h-serp-looks-for-seo-and-sem"><a href="#h-serp-looks-for-seo-and-sem">SERP Looks for SEO and SEM</a></h3> <p>In SERP, <strong>users see the results that stand out with SEO and SEM in different structures.</strong> SEO results are completely organic, so they don’t have any tags in front of them. SEM results are presented to users with the ”Ad” tag. So users can see that these results are ranked by giving money.</p> <figure class="wp-block-image size-large"><picture class="wp-image-2739"> <source type="image/webp" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/image-2-1024x423.png.webp 1024w, https://screpy.com/wp-content/uploads/2021/03/image-2-300x124.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/image-2-768x317.png.webp 768w, https://screpy.com/wp-content/uploads/2021/03/image-2.png.webp 1037w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20423'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 1024px) 100vw, 1024px"/> <img width="1024" height="423" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20423'%3E%3C/svg%3E" alt="SERP looks of SEO and SEM" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/image-2-1024x423.png 1024w, https://screpy.com/wp-content/uploads/2021/03/image-2-300x124.png 300w, https://screpy.com/wp-content/uploads/2021/03/image-2-768x317.png 768w, https://screpy.com/wp-content/uploads/2021/03/image-2.png 1037w" data-lazy-sizes="(max-width: 1024px) 100vw, 1024px" data-lazy-src="https://screpy.com/wp-content/uploads/2021/03/image-2-1024x423.png"/> </picture> <noscript><picture class="wp-image-2739"> <source type="image/webp" srcset="https://screpy.com/wp-content/uploads/2021/03/image-2-1024x423.png.webp 1024w, https://screpy.com/wp-content/uploads/2021/03/image-2-300x124.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/image-2-768x317.png.webp 768w, https://screpy.com/wp-content/uploads/2021/03/image-2.png.webp 1037w" sizes="(max-width: 1024px) 100vw, 1024px"/> <img width="1024" height="423" src="https://screpy.com/wp-content/uploads/2021/03/image-2-1024x423.png" alt="SERP looks of SEO and SEM" srcset="https://screpy.com/wp-content/uploads/2021/03/image-2-1024x423.png 1024w, https://screpy.com/wp-content/uploads/2021/03/image-2-300x124.png 300w, https://screpy.com/wp-content/uploads/2021/03/image-2-768x317.png 768w, https://screpy.com/wp-content/uploads/2021/03/image-2.png 1037w" sizes="(max-width: 1024px) 100vw, 1024px"/> </picture> </noscript><figcaption>SERP looks of SEO and SEM</figcaption></figure> <h3 id="h-budget-management-in-seo-and-sem"><a href="#h-budget-management-in-seo-and-sem">Budget Management in SEO and SEM</a></h3> <p>In SEM, <strong>if any user clicks and enters your site through your view on the SERP, you have to pay Google. However, in SEO, you do not have to pay for any user entering your site from SERP results.</strong> Conversely, if these users spend a lot of time on your site, browse between pages, and don’t bounce right away, it means Google marks you as a more “useful” website.</p> <p>The fact that SEM is paid in this way means you have a steady budget to continue this strategy. This budget has to be determined by the budget your competitors have allocated for SEM, because a very low ad budget will have no effect on increasing your visibility, and a too high budget will cause you to pay more money to Google over a long period of time.</p> <figure class="wp-block-image size-large"><picture class="wp-image-2740"> <source type="image/webp" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/image-3.png.webp 909w, https://screpy.com/wp-content/uploads/2021/03/image-3-300x114.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/image-3-768x291.png.webp 768w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20909%20344'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 909px) 100vw, 909px"/> <img width="909" height="344" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20909%20344'%3E%3C/svg%3E" alt="Budget Management in SEO and SEM" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/image-3.png 909w, https://screpy.com/wp-content/uploads/2021/03/image-3-300x114.png 300w, https://screpy.com/wp-content/uploads/2021/03/image-3-768x291.png 768w" data-lazy-sizes="(max-width: 909px) 100vw, 909px" data-lazy-src="https://screpy.com/wp-content/uploads/2021/03/image-3.png"/> </picture> <noscript><picture class="wp-image-2740"> <source type="image/webp" srcset="https://screpy.com/wp-content/uploads/2021/03/image-3.png.webp 909w, https://screpy.com/wp-content/uploads/2021/03/image-3-300x114.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/image-3-768x291.png.webp 768w" sizes="(max-width: 909px) 100vw, 909px"/> <img width="909" height="344" src="https://screpy.com/wp-content/uploads/2021/03/image-3.png" alt="Budget Management in SEO and SEM" srcset="https://screpy.com/wp-content/uploads/2021/03/image-3.png 909w, https://screpy.com/wp-content/uploads/2021/03/image-3-300x114.png 300w, https://screpy.com/wp-content/uploads/2021/03/image-3-768x291.png 768w" sizes="(max-width: 909px) 100vw, 909px"/> </picture> </noscript><figcaption>Budget Management in SEO and SEM</figcaption></figure> <p>Of course, SEO will also require a certain amount of budget. For example, you may need to work with editors for content optimization and production, get services for on-page SEO work, and pay for link building to other popular website owners on the marketplace. But none of these require direct budgets as in SEM. These are about how to manage your optimization processes. Budget planning in SEO is up to you.</p> <h3 id="h-auidance-targeting-in-seo-and-sem"><a href="#h-auidance-targeting-in-seo-and-sem">Auidance Targeting in SEO and SEM</a></h3> <p>The audience targeting logic between SEM and SEO is quite different from each other. SEM has a panel where you can strictly determine who will see the advertisements. On this panel, you can divide the people who will view your ad into sub-segments and appeal to a specific audience.</p> <p></p> <figure class="wp-block-image size-large"><picture class="wp-image-2741"> <source type="image/webp" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/auidance-targeting-in-seo-and-sem.jpg.webp 890w, https://screpy.com/wp-content/uploads/2021/03/auidance-targeting-in-seo-and-sem-300x169.jpg.webp 300w, https://screpy.com/wp-content/uploads/2021/03/auidance-targeting-in-seo-and-sem-768x431.jpg.webp 768w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20890%20500'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 890px) 100vw, 890px"/> <img width="890" height="500" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20890%20500'%3E%3C/svg%3E" alt="" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/auidance-targeting-in-seo-and-sem.jpg 890w, https://screpy.com/wp-content/uploads/2021/03/auidance-targeting-in-seo-and-sem-300x169.jpg 300w, https://screpy.com/wp-content/uploads/2021/03/auidance-targeting-in-seo-and-sem-768x431.jpg 768w" data-lazy-sizes="(max-width: 890px) 100vw, 890px" data-lazy-src="https://screpy.com/wp-content/uploads/2021/03/auidance-targeting-in-seo-and-sem.jpg"/> </picture> <noscript><picture class="wp-image-2741"> <source type="image/webp" srcset="https://screpy.com/wp-content/uploads/2021/03/auidance-targeting-in-seo-and-sem.jpg.webp 890w, https://screpy.com/wp-content/uploads/2021/03/auidance-targeting-in-seo-and-sem-300x169.jpg.webp 300w, https://screpy.com/wp-content/uploads/2021/03/auidance-targeting-in-seo-and-sem-768x431.jpg.webp 768w" sizes="(max-width: 890px) 100vw, 890px"/> <img width="890" height="500" src="https://screpy.com/wp-content/uploads/2021/03/auidance-targeting-in-seo-and-sem.jpg" alt="" srcset="https://screpy.com/wp-content/uploads/2021/03/auidance-targeting-in-seo-and-sem.jpg 890w, https://screpy.com/wp-content/uploads/2021/03/auidance-targeting-in-seo-and-sem-300x169.jpg 300w, https://screpy.com/wp-content/uploads/2021/03/auidance-targeting-in-seo-and-sem-768x431.jpg 768w" sizes="(max-width: 890px) 100vw, 890px"/> </picture> </noscript></figure> <p>Audience targeting is different in SEO results. In SEO, you try to increase the rate of seeing you of a certain audience with the use of keywords and local SEO optimizations, but anyone who searches in search engines and makes a relevant search can see you. </p> <h3 id="h-the-results-of-seo-and-sem"><a href="#h-the-results-of-seo-and-sem">The Results of SEO and SEM</a></h3> <p>SEM means that you show up directly in the SERP results in the keywords you specify. Therefore, you can get the effect immediately in SEM studies and you will see the result quickly. With the increase in clicks, your traffic rates increase and you have the chance to improve your conversion rates according to the performance of your site. The visibility of your ads starts with a few clicks and ends with a few clicks. It’s that simple to start or end everything.</p> <p></p> <figure class="wp-block-image size-large"><picture class="wp-image-2742"> <source type="image/webp" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/sem-results.png.webp 1024w, https://screpy.com/wp-content/uploads/2021/03/sem-results-300x177.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/sem-results-768x454.png.webp 768w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20605'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 1024px) 100vw, 1024px"/> <img width="1024" height="605" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20605'%3E%3C/svg%3E" alt="" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/sem-results.png 1024w, https://screpy.com/wp-content/uploads/2021/03/sem-results-300x177.png 300w, https://screpy.com/wp-content/uploads/2021/03/sem-results-768x454.png 768w" data-lazy-sizes="(max-width: 1024px) 100vw, 1024px" data-lazy-src="https://screpy.com/wp-content/uploads/2021/03/sem-results.png"/> </picture> <noscript><picture class="wp-image-2742"> <source type="image/webp" srcset="https://screpy.com/wp-content/uploads/2021/03/sem-results.png.webp 1024w, https://screpy.com/wp-content/uploads/2021/03/sem-results-300x177.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/sem-results-768x454.png.webp 768w" sizes="(max-width: 1024px) 100vw, 1024px"/> <img width="1024" height="605" src="https://screpy.com/wp-content/uploads/2021/03/sem-results.png" alt="" srcset="https://screpy.com/wp-content/uploads/2021/03/sem-results.png 1024w, https://screpy.com/wp-content/uploads/2021/03/sem-results-300x177.png 300w, https://screpy.com/wp-content/uploads/2021/03/sem-results-768x454.png 768w" sizes="(max-width: 1024px) 100vw, 1024px"/> </picture> </noscript></figure> <p>SEO requires an organic working process. In this type of work process, it will be very important to be proactively doing certain optimizations for a long time, to follow Google updates, to keep your site updated by sharing contents for months, to improve your site technically, and of course to increase authority and recognition. It may take months to reach a certain rank in SEO strategy. Sometimes the organic traffic of your newly opened site can stay at zero points for months. But success brings long-term rewards compared to SEM.</p> <h3 id="h-optimizing-seo-and-sem"><a href="#h-optimizing-seo-and-sem">Optimizing SEO and SEM</a></h3> <p>SEM is a strategy that you can easily understand “<em><strong>what is working and what is not</strong></em>” because it is a method that you can see the effects immediately. So it is easier to test and optimize in SEM. SEO delivers its results in the long term, and results can vary depending on a number of factors. That’s why it’s a little harder to understand what you’re doing wrong with SEO strategies.</p> <p>By starting to use Screpy right away, you can discover what you are doing wrong in SEO, <a href="https://screpy.com/pagespeed/" data-internallinksmanager029f6b8e52c="5" title="Page Speed" target="_blank" rel="noopener">pagespeed</a>, uptime. Screpy, which analyzes page-based, also provides you with tasks about how to improve your errors after sending them as warnings one by one. This makes the optimization process easier.</p> <h3 id="h-seo-and-sem-difference-in-terms-of-ctr"><a href="#h-seo-and-sem-difference-in-terms-of-ctr">SEO and SEM Difference in terms of CTR</a></h3> <p>Suppose you are using both the SEO and SEM strategies and with both strategies you are on the first page of searches. In this case, which strategy will work better?</p> <p></p> <figure class="wp-block-image size-large"><picture class="wp-image-2744"> <source type="image/webp" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/ctr-in-seo-and-sem-1.jpg.webp 602w, https://screpy.com/wp-content/uploads/2021/03/ctr-in-seo-and-sem-1-300x157.jpg.webp 300w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20602%20315'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 602px) 100vw, 602px"/> <img width="602" height="315" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20602%20315'%3E%3C/svg%3E" alt="SEO and SEM Difference in terms of CTR" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/ctr-in-seo-and-sem-1.jpg 602w, https://screpy.com/wp-content/uploads/2021/03/ctr-in-seo-and-sem-1-300x157.jpg 300w" data-lazy-sizes="(max-width: 602px) 100vw, 602px" data-lazy-src="https://screpy.com/wp-content/uploads/2021/03/ctr-in-seo-and-sem-1.jpg"/> </picture> <noscript><picture class="wp-image-2744"> <source type="image/webp" srcset="https://screpy.com/wp-content/uploads/2021/03/ctr-in-seo-and-sem-1.jpg.webp 602w, https://screpy.com/wp-content/uploads/2021/03/ctr-in-seo-and-sem-1-300x157.jpg.webp 300w" sizes="(max-width: 602px) 100vw, 602px"/> <img width="602" height="315" src="https://screpy.com/wp-content/uploads/2021/03/ctr-in-seo-and-sem-1.jpg" alt="SEO and SEM Difference in terms of CTR" srcset="https://screpy.com/wp-content/uploads/2021/03/ctr-in-seo-and-sem-1.jpg 602w, https://screpy.com/wp-content/uploads/2021/03/ctr-in-seo-and-sem-1-300x157.jpg 300w" sizes="(max-width: 602px) 100vw, 602px"/> </picture> </noscript><figcaption>SEO and SEM Difference in terms of CTR</figcaption></figure> <p>Research has found results in favor of SEO. According to these studies, the click-through-rate of SEO results is higher than SEM. In other words, users who see your content on the SERP are more likely to click on your page if you are presenting an organic result. This means that users may prefer to click on organic results rather than paid results.</p> <p>However, this is a valid statistic for the first page. But what if you’re on the second page, or lower down, rather than on the first page? This is where the importance of SEM becomes clear: SEM can offer you better CTR rates in this situation.</p> <h2 id="h-seo-or-sem-which-is-best-for-your-website-strategy"><a href="#h-seo-or-sem-which-is-best-for-your-website-strategy">SEO or SEM? Which is Best For Your Website Strategy?</a></h2> <p>If you’re not sure whether SEO or SEM will work better for your strategy, here are a few tips on which one might be better in which situations!</p> <h3 id="h-when-is-seo-is-better-strategy-for-your-website"><a href="#h-when-is-seo-is-better-strategy-for-your-website">When is SEO is Better Strategy for Your Website?</a></h3> <p>Here are some recommendations:</p> <figure class="wp-block-image size-large"><picture class="wp-image-2751"> <source type="image/webp" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/seo.png.webp 800w, https://screpy.com/wp-content/uploads/2021/03/seo-300x240.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/seo-768x615.png.webp 768w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20641'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 800px) 100vw, 800px"/> <img width="800" height="641" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20641'%3E%3C/svg%3E" alt="When is SEO is Better Strategy for Your Website?" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/seo.png 800w, https://screpy.com/wp-content/uploads/2021/03/seo-300x240.png 300w, https://screpy.com/wp-content/uploads/2021/03/seo-768x615.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://screpy.com/wp-content/uploads/2021/03/seo.png"/> </picture> <noscript><picture class="wp-image-2751"> <source type="image/webp" srcset="https://screpy.com/wp-content/uploads/2021/03/seo.png.webp 800w, https://screpy.com/wp-content/uploads/2021/03/seo-300x240.png.webp 300w, https://screpy.com/wp-content/uploads/2021/03/seo-768x615.png.webp 768w" sizes="(max-width: 800px) 100vw, 800px"/> <img width="800" height="641" src="https://screpy.com/wp-content/uploads/2021/03/seo.png" alt="When is SEO is Better Strategy for Your Website?" srcset="https://screpy.com/wp-content/uploads/2021/03/seo.png 800w, https://screpy.com/wp-content/uploads/2021/03/seo-300x240.png 300w, https://screpy.com/wp-content/uploads/2021/03/seo-768x615.png 768w" sizes="(max-width: 800px) 100vw, 800px"/> </picture> </noscript><figcaption>When is SEO is Better Strategy for Your Website?</figcaption></figure> <ol type="1"><li>If you have a tight budget, you can choose SEO works instead of wasting it immediately for nothing. Of course, without a budget, SEO cannot provide a good ROI in the short term. However, for long-term results, better SEO is possible.</li><li>You can prepare and share excellent content with keywords with very high search volumes and therefore a very high CPC rate. What does great content mean?: Incredibly good content that is more inclusive than all of your competitors. Google will see them and, over time, realize that it doesn’t get any better than this.</li><li>If you think you have time and can expect to rise, you can expect an organic rise in your site, which you will strengthen with SEO and content marketing. Being patient will always mean longer-lasting results. Especially the projects that wait and wait for the first six months, get rewards that increase step by step.</li><li>If you think that you are good at link building and can do off-page SEO work, we can say that this can immediately increase your authority in Google’s eyes. So you can choose SEO.</li></ol> <h3 id="h-when-is-sem-is-better-strategy-for-your-website"><a href="#h-when-is-sem-is-better-strategy-for-your-website">When is SEM is Better Strategy for Your Website?</a></h3> <p>Here are the best scenarios for SEM:</p> <p></p> <figure class="wp-block-image size-large"><picture class="wp-image-2746"> <source type="image/webp" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/search-engine-marketing.png.webp 477w, https://screpy.com/wp-content/uploads/2021/03/search-engine-marketing-300x234.png.webp 300w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20477%20372'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 477px) 100vw, 477px"/> <img width="477" height="372" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20477%20372'%3E%3C/svg%3E" alt="When is SEM is Better Strategy for Your Website?" data-lazy-srcset="https://screpy.com/wp-content/uploads/2021/03/search-engine-marketing.png 477w, https://screpy.com/wp-content/uploads/2021/03/search-engine-marketing-300x234.png 300w" data-lazy-sizes="(max-width: 477px) 100vw, 477px" data-lazy-src="https://screpy.com/wp-content/uploads/2021/03/search-engine-marketing.png"/> </picture> <noscript><picture class="wp-image-2746"> <source type="image/webp" srcset="https://screpy.com/wp-content/uploads/2021/03/search-engine-marketing.png.webp 477w, https://screpy.com/wp-content/uploads/2021/03/search-engine-marketing-300x234.png.webp 300w" sizes="(max-width: 477px) 100vw, 477px"/> <img width="477" height="372" src="https://screpy.com/wp-content/uploads/2021/03/search-engine-marketing.png" alt="When is SEM is Better Strategy for Your Website?" srcset="https://screpy.com/wp-content/uploads/2021/03/search-engine-marketing.png 477w, https://screpy.com/wp-content/uploads/2021/03/search-engine-marketing-300x234.png 300w" sizes="(max-width: 477px) 100vw, 477px"/> </picture> </noscript><figcaption>When is SEM is Better Strategy for Your Website?</figcaption></figure> <ol type="1"><li>If you think you have a strong advertisement budget that you can constantly maintain, PPC can mean a good advertising strategy for your website with its conversion-oriented structure.</li><li>SEM and PPC is a good strategy if you have an expert in the field of Adwords Account or if you are ready to hire someone who is an expert in this field. Remember, an expert Google Ads strategy plan will mean you get great strategies by using your budget much smarter.</li><li>If you want to make your name known in a much shorter time and increase your visibility, if you want to increase your traffic and then support it with SEO, SEM can be good for you.<br></li></ol> <h2 class="faq-title faq-title-yoast" id="h-faq"><a href="#h-faq">FAQ</a></h2><div class="schema-faq wp-block-yoast-faq-block"><div class="schema-faq-section" id="faq-question-1616834092888"><h3 class="schema-faq-question" id="h-is-seo-a-part-of-sem"><a href="#h-is-seo-a-part-of-sem">Is SEO a part of SEM?</a></h3> <p class="schema-faq-answer">No, SEO and SEM are completely different things, but in some cases, companies that provide SEO services also provide SEM services through Google Ads and similar platforms. SEO means optimizing your website according to the demands of search engines. SEM, on the other hand, means advertising on certain platforms by using the ad models of search engines.</p> </div> <div class="schema-faq-section" id="faq-question-1616834127813"><h3 class="schema-faq-question" id="h-is-seo-better-than-google-ads"><a href="#h-is-seo-better-than-google-ads">Is SEO better than Google ads?</a></h3> <p class="schema-faq-answer">Both marketing methods have various advantages and disadvantages. It is necessary to wait a little long for tracking analytics, results, and ROI in SEO. Google Ads gives all this much faster. Besides, the effects of SEO are longer-term and more permanent. The effects of Google Ads will end when you stop paying.</p> </div> <div class="schema-faq-section" id="faq-question-1616834177285"><h3 class="schema-faq-question" id="h-what-is-the-principle-of-sem"><a href="#h-what-is-the-principle-of-sem">What is the principle of SEM?</a></h3> <p class="schema-faq-answer">Basically, SEM is a marketing process that works with the pay-per-click system. In other words, the number of impressions or the time it is shown for the ad you give on the search engine is not important in terms of the money you will pay. The amount of money you will pay determines how many people click on this ad. What’s more, SEM allows you to show your ad exactly to your potential customers with specific audience targeting methods.</p> </div> <div class="schema-faq-section" id="faq-question-1616834207430"><h3 class="schema-faq-question" id="h-how-do-i-start-an-sem-campaign"><a href="#h-how-do-i-start-an-sem-campaign">How do I start an SEM campaign?</a></h3> <p class="schema-faq-answer">The first thing you need to do is analyze your target audience and determine which keywords the services on your site are being searched for. Because the marketing strategy will be built on these words.</p> </div> <div class="schema-faq-section" id="faq-question-1616834245555"><h3 class="schema-faq-question" id="h-what-is-pay-per-click"><a href="#h-what-is-pay-per-click">What is pay-per-click?</a></h3> <p class="schema-faq-answer">Pay per click is a form of marketing supported by search engines such as Google, Yandex and advertising models of social media platforms. In this form of marketing, you pay an ad serving fee based on the number of people who click your ad.</p> </div> <div class="schema-faq-section" id="faq-question-1616834268426"><h3 class="schema-faq-question" id="h-how-much-do-pay-per-click-ads-pay"><a href="#h-how-much-do-pay-per-click-ads-pay">How much do pay per click ads pay?</a></h3> <p class="schema-faq-answer">As an average company, if you’re doing SEM work on Google, you have to agree to pay between one and two dollars per click. The amount that a medium-sized business has to pay for the SEM process created with a competitive keyword strategy can range from $ 9000 to $ 10000 per month.</p> </div> <div class="schema-faq-section" id="faq-question-1616834292456"><h3 class="schema-faq-question" id="h-how-sem-can-help-your-business"><a href="#h-how-sem-can-help-your-business">How SEM can help your business?</a></h3> <p class="schema-faq-answer">SEM can be a good method if you want to stand out without waiting for the results of SEO work and maximize your income by increasing your traffic.</p> </div> <div class="schema-faq-section" id="faq-question-1616834313949"><h3 class="schema-faq-question" id="h-how-much-does-a-google-ad-cost"><a href="#h-how-much-does-a-google-ad-cost">How much does a Google ad cost?</a></h3> <p class="schema-faq-answer">You might need to pay a dollar or two per click for an average Google name. If you want to advertise on keywords with a very high competition rate, this fee can go up to $ 50 per click. These numbers apply not only to Google but also to Bing.</p> </div> <div class="schema-faq-section" id="faq-question-1616834336101"><h3 class="schema-faq-question" id="h-can-we-run-google-ads-without-website"><a href="#h-can-we-run-google-ads-without-website">Can we run Google ads without Website?</a></h3> <p class="schema-faq-answer">No, Google’s online ads work with the logic of linking to your site. Therefore, you cannot do SEO work, as well as SEM work, without a website for your company.</p> </div> <div class="schema-faq-section" id="faq-question-1616834357164"><h3 class="schema-faq-question" id="h-where-are-google-ads-placed"><a href="#h-where-are-google-ads-placed">Where are Google ads placed?</a></h3> <p class="schema-faq-answer">Google Ads, which you receive a fee for, may be displayed in any area within the Google Display Network. For example, Google ads can be displayed on mobile sites, mobile applications or on all platforms belonging to Google such as Finance, Youtube, Gmail, Blogger.</p> </div> <div class="schema-faq-section" id="faq-question-1616834381968"><h3 class="schema-faq-question" id="h-are-google-ads-worth-it"><a href="#h-are-google-ads-worth-it">Are Google ads worth it?</a></h3> <p class="schema-faq-answer">Yes, most of the time. Because especially small-business websites do not have a sufficient SEO score to appear at the top under normal conditions can increase their recognition through advertising and reach new users.</p> </div> </div> <section data-bg="https://screpy.com/wp-content/uploads/2021/03/seo.svg" id="" class="analyze-cta-section rocket-lazyload" style=""> <div class="py-4 py-md-0"> <h2 class="section-title" style="color: #ffffff;">Test Your Website Issues</h2> <p class="description" style="color: #ffffff;">You can quickly analyze your site</p> <form action="https://screpy.app/register/" method="GET"> <div class="input-container"> <input type="url" name="project_url" placeholder="https://...." required> <button class="btn" style="background-color: #8224e3; color: #ffffff;" type="submit">Analyze!</button> </div> <input type="hidden" name="docRef"> <input type="hidden" name="urlRef"> <input type="hidden" name="form" value="analysis-form"> </form> </div> </section> <h2 class="related-links-title related-links-title-yoast">You May Also Like</h2><ul class="wp-block-yoast-seo-related-links"><li><a href="https://screpy.com/what-is-serp/">What is SERP? – The Importance of SERPs for Your Website</a></li><li><a href="https://screpy.com/why-is-your-seo-strategy-failing/">Why Is Your SEO Strategy Failing?</a></li><li><a href="https://screpy.com/what-is-crawl-budget-and-how-to-optimize-it/">What is Crawl Budget and How to Optimize It</a></li><li><a href="https://screpy.com/what-is-performance-marketing-detailed-guide/">What is Performance Marketing? Detailed Guide</a></li><li><a href="https://screpy.com/what-is-google-ad-manager-and-how-to-use-it/">What is Google Ad Manager and How To Use It?</a></li></ul> </div> </div> <footer> </footer> </article> <div class="container"> <div class="screpy-divider"> <img width="34" height="50" loading="lazy" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2034%2050'%3E%3C/svg%3E" alt="Screpy Divider" data-lazy-src="https://screpy.com/wp-content/uploads/2021/02/screpy-divider-icon.svg" ><noscript><img width="34" height="50" loading="lazy" src="https://screpy.com/wp-content/uploads/2021/02/screpy-divider-icon.svg" alt="Screpy Divider" ></noscript> </div> </div> <div class="related-posts"> <div class="container"> <h2> <span>Related Posts</span> <small>about '<strong>What is the Difference Between SEO and SEM? Complete Guide for Beginners!</strong>'</small> </h2> <div class="post-grid"> <div class="post-item"> <article class="post-2230 post type-post status-publish format-standard has-post-thumbnail hentry category-seo"> <div class="card post-card"> <a href="https://screpy.com/what-is-serp/"> <img loading="lazy" class="thumb" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" width="300" height="300" alt="What is SERP? – The Importance of SERPs for Your Website" data-lazy-src="https://screpy.com/wp-content/uploads/2021/02/What-is-SERP_-–-The-Importance-of-SERPs-for-Your-Website.svg"><noscript><img loading="lazy" class="thumb" src="https://screpy.com/wp-content/uploads/2021/02/What-is-SERP_-–-The-Importance-of-SERPs-for-Your-Website.svg" width="300" height="300" alt="What is SERP? – The Importance of SERPs for Your Website"></noscript> </a> <div class="card-body"> <div class="categories"> <a href="https://screpy.com/category/seo/" target="_blank" class="badge badge-category" style="--bg-color: #4f9cf730; --color: #4f9cf7;"> SEO </a> </div> <header> <h3 class="post-title"><a href="https://screpy.com/what-is-serp/">What is SERP? – The Importance of SERPs for Your Website</a></h3> </header> <p class="post-description">Want to explore what is SERP? Have a look at the definition and how does it influence your web page's traffic in general. Together we start!</p> <a href="https://screpy.com/what-is-serp/" class="read-more">Read more</a> </div> </div> </article> </div> <div class="post-item"> <article class="post-5519 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing"> <div class="card post-card"> <a href="https://screpy.com/retargeting-how-it-can-help-your-business/"> <img loading="lazy" class="thumb" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" width="300" height="300" alt="Retargeting: How It Can Help Your Business?" data-lazy-src="https://screpy.com/wp-content/uploads/2021/10/Retargeting_-How-It-Can-Help-Your-Business_.svg"><noscript><img loading="lazy" class="thumb" src="https://screpy.com/wp-content/uploads/2021/10/Retargeting_-How-It-Can-Help-Your-Business_.svg" width="300" height="300" alt="Retargeting: How It Can Help Your Business?"></noscript> </a> <div class="card-body"> <div class="categories"> <a href="https://screpy.com/category/digital-marketing/" target="_blank" class="badge badge-category" style="--bg-color: #d3540030; --color: #d35400;"> Digital Marketing </a> </div> <header> <h3 class="post-title"><a href="https://screpy.com/retargeting-how-it-can-help-your-business/">Retargeting: How It Can Help Your Business?</a></h3> </header> <p class="post-description">Learning what is retargeting can really be helpful for your social media management and advertisement process. Let's see the details.</p> <a href="https://screpy.com/retargeting-how-it-can-help-your-business/" class="read-more">Read more</a> </div> </div> </article> </div> <div class="post-item"> <article class="post-4157 post type-post status-publish format-standard has-post-thumbnail hentry category-seo"> <div class="card post-card"> <a href="https://screpy.com/why-is-your-seo-strategy-failing/"> <img loading="lazy" class="thumb" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" width="300" height="300" alt="Why Is Your SEO Strategy Failing?" data-lazy-src="https://screpy.com/wp-content/uploads/2021/06/Why-Is-Your-SEO-Strategy-Failing_-1.svg"><noscript><img loading="lazy" class="thumb" src="https://screpy.com/wp-content/uploads/2021/06/Why-Is-Your-SEO-Strategy-Failing_-1.svg" width="300" height="300" alt="Why Is Your SEO Strategy Failing?"></noscript> </a> <div class="card-body"> <div class="categories"> <a href="https://screpy.com/category/seo/" target="_blank" class="badge badge-category" style="--bg-color: #4f9cf730; --color: #4f9cf7;"> SEO </a> </div> <header> <h3 class="post-title"><a href="https://screpy.com/why-is-your-seo-strategy-failing/">Why Is Your SEO Strategy Failing?</a></h3> </header> <p class="post-description">Explore why is your SEO strategy failing and how to fix it as soon as possible. Here we have listed some of the possible reasons.</p> <a href="https://screpy.com/why-is-your-seo-strategy-failing/" class="read-more">Read more</a> </div> </div> </article> </div> <div class="post-item"> <article class="post-4956 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing"> <div class="card post-card"> <a href="https://screpy.com/9-reasons-why-content-marketing-is-important/"> <img loading="lazy" class="thumb" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" width="300" height="300" alt="9 Reasons Why Content Marketing is Important" data-lazy-src="https://screpy.com/wp-content/uploads/2021/09/9-Reasons-Why-Content-Marketing-is-Important.svg"><noscript><img loading="lazy" class="thumb" src="https://screpy.com/wp-content/uploads/2021/09/9-Reasons-Why-Content-Marketing-is-Important.svg" width="300" height="300" alt="9 Reasons Why Content Marketing is Important"></noscript> </a> <div class="card-body"> <div class="categories"> <a href="https://screpy.com/category/digital-marketing/" target="_blank" class="badge badge-category" style="--bg-color: #d3540030; --color: #d35400;"> Digital Marketing </a> </div> <header> <h3 class="post-title"><a href="https://screpy.com/9-reasons-why-content-marketing-is-important/">9 Reasons Why Content Marketing is Important</a></h3> </header> <p class="post-description">See why is content marketing one of the most important digital marketing strategies today. You will be amazed when you see the miracles!</p> <a href="https://screpy.com/9-reasons-why-content-marketing-is-important/" class="read-more">Read more</a> </div> </div> </article> </div> <div class="post-item"> <article class="post-4372 post type-post status-publish format-standard has-post-thumbnail hentry category-seo"> <div class="card post-card"> <a href="https://screpy.com/readability-and-seo/"> <img loading="lazy" class="thumb" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" width="300" height="300" alt="Readability and SEO: How Are They Related?" data-lazy-src="https://screpy.com/wp-content/uploads/2021/06/Readability-and-SEO_-How-Are-They-Related_.svg"><noscript><img loading="lazy" class="thumb" src="https://screpy.com/wp-content/uploads/2021/06/Readability-and-SEO_-How-Are-They-Related_.svg" width="300" height="300" alt="Readability and SEO: How Are They Related?"></noscript> </a> <div class="card-body"> <div class="categories"> <a href="https://screpy.com/category/seo/" target="_blank" class="badge badge-category" style="--bg-color: #4f9cf730; --color: #4f9cf7;"> SEO </a> </div> <header> <h3 class="post-title"><a href="https://screpy.com/readability-and-seo/">Readability and SEO: How Are They Related?</a></h3> </header> <p class="post-description">Explore the deep relationship between Readability and SEO in detail. You will have detailed checklist thanks to this article.</p> <a href="https://screpy.com/readability-and-seo/" class="read-more">Read more</a> </div> </div> </article> </div> <div class="post-item"> <article class="post-5522 post type-post status-publish format-standard has-post-thumbnail hentry category-seo"> <div class="card post-card"> <a href="https://screpy.com/amazon-seo-how-to-rank-your-products-on-amazon/"> <img loading="lazy" class="thumb" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" width="300" height="300" alt="Amazon SEO: How to Rank your Products on Amazon?" data-lazy-src="https://screpy.com/wp-content/uploads/2021/10/Amazon-SEO_-How-to-Rank-your-Products-on-Amazon_-8.svg"><noscript><img loading="lazy" class="thumb" src="https://screpy.com/wp-content/uploads/2021/10/Amazon-SEO_-How-to-Rank-your-Products-on-Amazon_-8.svg" width="300" height="300" alt="Amazon SEO: How to Rank your Products on Amazon?"></noscript> </a> <div class="card-body"> <div class="categories"> <a href="https://screpy.com/category/seo/" target="_blank" class="badge badge-category" style="--bg-color: #4f9cf730; --color: #4f9cf7;"> SEO </a> </div> <header> <h3 class="post-title"><a href="https://screpy.com/amazon-seo-how-to-rank-your-products-on-amazon/">Amazon SEO: How to Rank your Products on Amazon?</a></h3> </header> <p class="post-description">If you rank your product on Amazon, you need Amazon SEO recommendations. Here are they so you can sell more and more!</p> <a href="https://screpy.com/amazon-seo-how-to-rank-your-products-on-amazon/" class="read-more">Read more</a> </div> </div> </article> </div> <div class="post-item"> <article class="post-4280 post type-post status-publish format-standard has-post-thumbnail hentry category-seo"> <div class="card post-card"> <a href="https://screpy.com/a-do-nots-guide-for-seo/"> <img loading="lazy" class="thumb" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" width="300" height="300" alt="A Do Nots Guide for SEO: Explore Your Mistakes" data-lazy-src="https://screpy.com/wp-content/uploads/2021/06/A-Do-Nots-Guide-for-SEO_-Explore-Your-Mistakes.svg"><noscript><img loading="lazy" class="thumb" src="https://screpy.com/wp-content/uploads/2021/06/A-Do-Nots-Guide-for-SEO_-Explore-Your-Mistakes.svg" width="300" height="300" alt="A Do Nots Guide for SEO: Explore Your Mistakes"></noscript> </a> <div class="card-body"> <div class="categories"> <a href="https://screpy.com/category/seo/" target="_blank" class="badge badge-category" style="--bg-color: #4f9cf730; --color: #4f9cf7;"> SEO </a> </div> <header> <h3 class="post-title"><a href="https://screpy.com/a-do-nots-guide-for-seo/">A Do Nots Guide for SEO: Explore Your Mistakes</a></h3> </header> <p class="post-description">Explore the detailed do nots guide SEO we have prepared for you. You can see in which stage you make mistake and fix it immediately.</p> <a href="https://screpy.com/a-do-nots-guide-for-seo/" class="read-more">Read more</a> </div> </div> </article> </div> <div class="post-item"> <article class="post-3241 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing category-google"> <div class="card post-card"> <a href="https://screpy.com/how-to-get-your-website-in-google-discover/"> <img loading="lazy" class="thumb" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" width="300" height="300" alt="Google Discover: Get Your Content In and Be More Visible!" data-lazy-src="https://screpy.com/wp-content/uploads/2021/03/Google-Discover_-Get-Your-Content-In-and-Be-More-Visible.svg"><noscript><img loading="lazy" class="thumb" src="https://screpy.com/wp-content/uploads/2021/03/Google-Discover_-Get-Your-Content-In-and-Be-More-Visible.svg" width="300" height="300" alt="Google Discover: Get Your Content In and Be More Visible!"></noscript> </a> <div class="card-body"> <div class="categories"> <a href="https://screpy.com/category/digital-marketing/" target="_blank" class="badge badge-category" style="--bg-color: #d3540030; --color: #d35400;"> Digital Marketing </a> <a href="https://screpy.com/category/google/" target="_blank" class="badge badge-category" style="--bg-color: #0f9d5830; --color: #0f9d58;"> Google </a> </div> <header> <h3 class="post-title"><a href="https://screpy.com/how-to-get-your-website-in-google-discover/">Google Discover: Get Your Content In and Be More Visible!</a></h3> </header> <p class="post-description">Want to explore what is Google Discover and how to get your website in it? Then you are in the right place! Let's dive in for more, folks!</p> <a href="https://screpy.com/how-to-get-your-website-in-google-discover/" class="read-more">Read more</a> </div> </div> </article> </div> <div class="post-item"> <article class="post-2380 post type-post status-publish format-standard has-post-thumbnail hentry category-seo category-user-experience-ux"> <div class="card post-card"> <a href="https://screpy.com/featured-snippets/"> <img loading="lazy" class="thumb" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" width="300" height="300" alt="Featured Snippets: How To Optimize Your Content for Them?" data-lazy-src="https://screpy.com/wp-content/uploads/2021/02/Featured-Snippets_-How-To-Optimize-Your-Content-for-Them_.svg"><noscript><img loading="lazy" class="thumb" src="https://screpy.com/wp-content/uploads/2021/02/Featured-Snippets_-How-To-Optimize-Your-Content-for-Them_.svg" width="300" height="300" alt="Featured Snippets: How To Optimize Your Content for Them?"></noscript> </a> <div class="card-body"> <div class="categories"> <a href="https://screpy.com/category/seo/" target="_blank" class="badge badge-category" style="--bg-color: #4f9cf730; --color: #4f9cf7;"> SEO </a> <a href="https://screpy.com/category/user-experience-ux/" target="_blank" class="badge badge-category" style="--bg-color: #7757bb30; --color: #7757bb;"> User Experience (UX) </a> </div> <header> <h3 class="post-title"><a href="https://screpy.com/featured-snippets/">Featured Snippets: How To Optimize Your Content for Them?</a></h3> </header> <p class="post-description">Explore that are featured snippets and what you should do to optimize your contents to be shown as one of these. Let's explore together.</p> <a href="https://screpy.com/featured-snippets/" class="read-more">Read more</a> </div> </div> </article> </div> </div> </div> </div> </div> </main> </div> </div> <footer class="fp-footer" data-underline="1" data-lc="#545555"> <div> <ul class="fp-row cf" data-uid="row_1" data-columns="5" data-mc="0" data-flex=""> <div class="fp-limit cf"> <div class="fp-item" data-uid="item_1"> <div class="fp-container" data-item-type="image"> <img class="fp-image base64" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Screpy" data-lazy-src="data:image/svg+xml;base64,<svg width="739" height="268" viewBox="0 0 739 268" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M239.567 152.755C244.837 152.755 248.565 152.241 250.75 151.213C252.935 150.185 254.027 148.192 254.027 145.236C254.027 142.923 252.613 140.93 249.786 139.26C246.958 137.46 242.652 135.468 236.868 133.283C232.37 131.612 228.257 129.877 224.53 128.078C220.931 126.278 217.846 124.157 215.275 121.715C212.705 119.145 210.713 116.124 209.299 112.654C207.885 109.184 207.178 105.007 207.178 100.122C207.178 90.6112 210.713 83.0923 217.782 77.5655C224.851 72.0388 234.555 69.2754 246.894 69.2754C253.063 69.2754 258.975 69.8538 264.631 71.0105C270.286 72.0388 274.784 73.1955 278.126 74.4808L273.114 96.8449C269.772 95.6881 266.109 94.6599 262.124 93.7602C258.268 92.8605 253.898 92.4107 249.014 92.4107C240.017 92.4107 235.519 94.917 235.519 99.9296C235.519 101.086 235.712 102.115 236.097 103.014C236.483 103.914 237.254 104.814 238.411 105.713C239.567 106.485 241.11 107.384 243.038 108.413C245.094 109.312 247.665 110.34 250.75 111.497C257.047 113.811 262.253 116.124 266.366 118.438C270.479 120.623 273.692 123.065 276.006 125.764C278.448 128.335 280.118 131.226 281.018 134.44C282.046 137.653 282.561 141.38 282.561 145.622C282.561 155.647 278.769 163.23 271.186 168.371C263.731 173.513 253.127 176.083 239.375 176.083C230.378 176.083 222.859 175.312 216.818 173.77C210.905 172.227 206.793 170.942 204.479 169.914L209.299 146.586C214.183 148.514 219.196 150.056 224.337 151.213C229.478 152.241 234.555 152.755 239.567 152.755Z" fill="white"/>
<path d="M287.641 122.679C287.641 115.353 288.798 108.477 291.111 102.05C293.553 95.4954 297.024 89.8401 301.522 85.0845C306.021 80.2004 311.483 76.3445 317.91 73.5169C324.336 70.6892 331.662 69.2754 339.888 69.2754C345.286 69.2754 350.235 69.7895 354.733 70.8177C359.232 71.7174 363.602 73.067 367.843 74.8664L361.867 97.8089C359.167 96.7806 356.211 95.8809 352.998 95.1098C349.785 94.3386 346.186 93.953 342.202 93.953C333.719 93.953 327.356 96.5879 323.115 101.858C319.002 107.127 316.946 114.068 316.946 122.679C316.946 131.805 318.874 138.874 322.729 143.887C326.714 148.899 333.59 151.406 343.358 151.406C346.829 151.406 350.556 151.084 354.54 150.442C358.525 149.799 362.188 148.771 365.53 147.357L369.578 170.878C366.237 172.292 362.059 173.513 357.047 174.541C352.034 175.569 346.507 176.083 340.466 176.083C331.212 176.083 323.244 174.734 316.56 172.035C309.876 169.207 304.35 165.415 299.98 160.66C295.738 155.904 292.589 150.313 290.533 143.887C288.605 137.332 287.641 130.263 287.641 122.679Z" fill="white"/>
<path d="M438.406 97.4233C435.835 96.7806 432.815 96.138 429.344 95.4954C425.874 94.7242 422.147 94.3386 418.162 94.3386C416.363 94.3386 414.178 94.5314 411.607 94.917C409.165 95.174 407.302 95.4954 406.016 95.8809V173.384H377.29V77.3727C382.431 75.5733 388.472 73.9024 395.413 72.3601C402.482 70.6892 410.322 69.8538 418.934 69.8538C420.476 69.8538 422.34 69.9823 424.525 70.2394C426.71 70.3679 428.895 70.6249 431.08 71.0105C433.265 71.2676 435.45 71.6532 437.635 72.1673C439.82 72.5529 441.683 73.067 443.226 73.7096L438.406 97.4233Z" fill="white"/>
<path d="M440.355 123.45C440.355 114.453 441.704 106.613 444.403 99.9296C447.231 93.1176 450.894 87.4623 455.393 82.9638C459.891 78.4652 465.032 75.0592 470.816 72.7457C476.729 70.4322 482.769 69.2754 488.939 69.2754C503.334 69.2754 514.709 73.7096 523.063 82.5782C531.418 91.3182 535.595 104.235 535.595 121.33C535.595 123.001 535.531 124.864 535.402 126.921C535.274 128.849 535.145 130.584 535.017 132.126H469.852C470.495 138.039 473.258 142.73 478.142 146.2C483.026 149.67 489.581 151.406 497.807 151.406C503.077 151.406 508.218 150.956 513.231 150.056C518.372 149.028 522.549 147.807 525.762 146.393L529.618 169.721C528.076 170.492 526.019 171.263 523.449 172.035C520.878 172.806 517.986 173.448 514.773 173.962C511.688 174.605 508.347 175.119 504.748 175.505C501.149 175.89 497.55 176.083 493.951 176.083C484.826 176.083 476.857 174.734 470.045 172.035C463.361 169.335 457.77 165.672 453.272 161.045C448.902 156.29 445.624 150.699 443.439 144.272C441.383 137.846 440.355 130.905 440.355 123.45ZM507.833 112.461C507.704 110.019 507.254 107.641 506.483 105.328C505.84 103.014 504.748 100.958 503.206 99.1584C501.792 97.359 499.928 95.8809 497.615 94.7242C495.43 93.5674 492.666 92.989 489.324 92.989C486.111 92.989 483.348 93.5674 481.034 94.7242C478.721 95.7524 476.793 97.1662 475.25 98.9656C473.708 100.765 472.487 102.886 471.587 105.328C470.816 107.641 470.238 110.019 469.852 112.461H507.833Z" fill="white"/>
<path d="M611.167 123.45C611.167 114.582 609.175 107.513 605.19 102.243C601.206 96.8449 595.294 94.1458 587.453 94.1458C584.883 94.1458 582.505 94.2743 580.32 94.5314C578.135 94.6599 576.336 94.8527 574.922 95.1098V146.971C576.721 148.128 579.035 149.092 581.862 149.863C584.819 150.634 587.775 151.02 590.731 151.02C604.355 151.02 611.167 141.83 611.167 123.45ZM640.472 122.679C640.472 130.52 639.508 137.653 637.58 144.079C635.652 150.506 632.824 156.033 629.097 160.66C625.37 165.287 620.742 168.886 615.216 171.456C609.689 174.027 603.327 175.312 596.129 175.312C592.145 175.312 588.417 174.926 584.947 174.155C581.477 173.384 578.135 172.292 574.922 170.878V209.051H546.196V75.4448C548.766 74.6736 551.722 73.9667 555.064 73.3241C558.406 72.5529 561.876 71.9102 565.475 71.3961C569.202 70.882 572.93 70.4964 576.657 70.2394C580.513 69.8538 584.176 69.661 587.646 69.661C596.001 69.661 603.455 70.9463 610.01 73.5169C616.565 75.9589 622.092 79.4935 626.591 84.1205C631.089 88.619 634.495 94.1458 636.809 100.701C639.251 107.256 640.472 114.582 640.472 122.679Z" fill="white"/>
<path d="M738.381 71.9745C732.597 91.5109 726.556 109.826 720.258 126.921C713.96 144.015 707.084 160.595 699.629 176.662C696.93 182.445 694.231 187.329 691.532 191.314C688.833 195.427 685.877 198.769 682.663 201.339C679.45 204.038 675.787 205.966 671.674 207.123C667.69 208.408 662.998 209.051 657.6 209.051C653.102 209.051 648.925 208.601 645.069 207.701C641.341 206.93 638.257 206.03 635.815 205.002L640.827 182.06C643.783 183.088 646.418 183.795 648.732 184.181C651.045 184.566 653.487 184.759 656.058 184.759C661.199 184.759 665.119 183.345 667.818 180.517C670.646 177.818 673.024 174.027 674.952 169.143C668.397 156.29 661.842 141.894 655.287 125.957C648.732 109.891 642.562 91.8965 636.779 71.9745H667.24C668.525 76.9871 670.003 82.4496 671.674 88.362C673.474 94.1458 675.337 100.058 677.265 106.099C679.193 112.011 681.121 117.795 683.049 123.45C685.106 129.106 687.033 134.247 688.833 138.874C690.504 134.247 692.239 129.106 694.038 123.45C695.838 117.795 697.573 112.011 699.244 106.099C701.043 100.058 702.714 94.1458 704.256 88.362C705.927 82.4496 707.405 76.9871 708.691 71.9745H738.381Z" fill="white"/>
<path d="M42.6759 123.954L140.243 95.451L140.015 129.408C139.984 134.032 137.065 138.142 132.71 139.695L41.5796 172.189L42.6759 123.954Z" fill="#BF5757"/>
<path d="M151.057 0L151.112 62.0138L92.251 120.979L61.2166 89.9996L151.057 0Z" fill="#F17676"/>
<path fill-rule="evenodd" clip-rule="evenodd" d="M41.5195 126.206L41.5592 171.717L131.401 81.7185L100.367 50.7386L51.6502 99.5404C46.0349 106.103 42.2325 115.543 41.5195 126.206Z" fill="#F17676"/>
<path d="M31.2129 267.031L31.0935 205.017L89.8931 145.991L120.96 176.938L31.2129 267.031Z" fill="#F17676"/>
<path fill-rule="evenodd" clip-rule="evenodd" d="M140.619 140.747L140.532 95.2006L50.7837 185.293L81.8499 216.24L130.533 167.371C136.127 160.81 139.911 151.387 140.619 140.747Z" fill="#F17676"/>
</svg>
"><noscript><img class="fp-image base64" src="data:image/svg+xml;base64,<svg width="739" height="268" viewBox="0 0 739 268" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M239.567 152.755C244.837 152.755 248.565 152.241 250.75 151.213C252.935 150.185 254.027 148.192 254.027 145.236C254.027 142.923 252.613 140.93 249.786 139.26C246.958 137.46 242.652 135.468 236.868 133.283C232.37 131.612 228.257 129.877 224.53 128.078C220.931 126.278 217.846 124.157 215.275 121.715C212.705 119.145 210.713 116.124 209.299 112.654C207.885 109.184 207.178 105.007 207.178 100.122C207.178 90.6112 210.713 83.0923 217.782 77.5655C224.851 72.0388 234.555 69.2754 246.894 69.2754C253.063 69.2754 258.975 69.8538 264.631 71.0105C270.286 72.0388 274.784 73.1955 278.126 74.4808L273.114 96.8449C269.772 95.6881 266.109 94.6599 262.124 93.7602C258.268 92.8605 253.898 92.4107 249.014 92.4107C240.017 92.4107 235.519 94.917 235.519 99.9296C235.519 101.086 235.712 102.115 236.097 103.014C236.483 103.914 237.254 104.814 238.411 105.713C239.567 106.485 241.11 107.384 243.038 108.413C245.094 109.312 247.665 110.34 250.75 111.497C257.047 113.811 262.253 116.124 266.366 118.438C270.479 120.623 273.692 123.065 276.006 125.764C278.448 128.335 280.118 131.226 281.018 134.44C282.046 137.653 282.561 141.38 282.561 145.622C282.561 155.647 278.769 163.23 271.186 168.371C263.731 173.513 253.127 176.083 239.375 176.083C230.378 176.083 222.859 175.312 216.818 173.77C210.905 172.227 206.793 170.942 204.479 169.914L209.299 146.586C214.183 148.514 219.196 150.056 224.337 151.213C229.478 152.241 234.555 152.755 239.567 152.755Z" fill="white"/>
<path d="M287.641 122.679C287.641 115.353 288.798 108.477 291.111 102.05C293.553 95.4954 297.024 89.8401 301.522 85.0845C306.021 80.2004 311.483 76.3445 317.91 73.5169C324.336 70.6892 331.662 69.2754 339.888 69.2754C345.286 69.2754 350.235 69.7895 354.733 70.8177C359.232 71.7174 363.602 73.067 367.843 74.8664L361.867 97.8089C359.167 96.7806 356.211 95.8809 352.998 95.1098C349.785 94.3386 346.186 93.953 342.202 93.953C333.719 93.953 327.356 96.5879 323.115 101.858C319.002 107.127 316.946 114.068 316.946 122.679C316.946 131.805 318.874 138.874 322.729 143.887C326.714 148.899 333.59 151.406 343.358 151.406C346.829 151.406 350.556 151.084 354.54 150.442C358.525 149.799 362.188 148.771 365.53 147.357L369.578 170.878C366.237 172.292 362.059 173.513 357.047 174.541C352.034 175.569 346.507 176.083 340.466 176.083C331.212 176.083 323.244 174.734 316.56 172.035C309.876 169.207 304.35 165.415 299.98 160.66C295.738 155.904 292.589 150.313 290.533 143.887C288.605 137.332 287.641 130.263 287.641 122.679Z" fill="white"/>
<path d="M438.406 97.4233C435.835 96.7806 432.815 96.138 429.344 95.4954C425.874 94.7242 422.147 94.3386 418.162 94.3386C416.363 94.3386 414.178 94.5314 411.607 94.917C409.165 95.174 407.302 95.4954 406.016 95.8809V173.384H377.29V77.3727C382.431 75.5733 388.472 73.9024 395.413 72.3601C402.482 70.6892 410.322 69.8538 418.934 69.8538C420.476 69.8538 422.34 69.9823 424.525 70.2394C426.71 70.3679 428.895 70.6249 431.08 71.0105C433.265 71.2676 435.45 71.6532 437.635 72.1673C439.82 72.5529 441.683 73.067 443.226 73.7096L438.406 97.4233Z" fill="white"/>
<path d="M440.355 123.45C440.355 114.453 441.704 106.613 444.403 99.9296C447.231 93.1176 450.894 87.4623 455.393 82.9638C459.891 78.4652 465.032 75.0592 470.816 72.7457C476.729 70.4322 482.769 69.2754 488.939 69.2754C503.334 69.2754 514.709 73.7096 523.063 82.5782C531.418 91.3182 535.595 104.235 535.595 121.33C535.595 123.001 535.531 124.864 535.402 126.921C535.274 128.849 535.145 130.584 535.017 132.126H469.852C470.495 138.039 473.258 142.73 478.142 146.2C483.026 149.67 489.581 151.406 497.807 151.406C503.077 151.406 508.218 150.956 513.231 150.056C518.372 149.028 522.549 147.807 525.762 146.393L529.618 169.721C528.076 170.492 526.019 171.263 523.449 172.035C520.878 172.806 517.986 173.448 514.773 173.962C511.688 174.605 508.347 175.119 504.748 175.505C501.149 175.89 497.55 176.083 493.951 176.083C484.826 176.083 476.857 174.734 470.045 172.035C463.361 169.335 457.77 165.672 453.272 161.045C448.902 156.29 445.624 150.699 443.439 144.272C441.383 137.846 440.355 130.905 440.355 123.45ZM507.833 112.461C507.704 110.019 507.254 107.641 506.483 105.328C505.84 103.014 504.748 100.958 503.206 99.1584C501.792 97.359 499.928 95.8809 497.615 94.7242C495.43 93.5674 492.666 92.989 489.324 92.989C486.111 92.989 483.348 93.5674 481.034 94.7242C478.721 95.7524 476.793 97.1662 475.25 98.9656C473.708 100.765 472.487 102.886 471.587 105.328C470.816 107.641 470.238 110.019 469.852 112.461H507.833Z" fill="white"/>
<path d="M611.167 123.45C611.167 114.582 609.175 107.513 605.19 102.243C601.206 96.8449 595.294 94.1458 587.453 94.1458C584.883 94.1458 582.505 94.2743 580.32 94.5314C578.135 94.6599 576.336 94.8527 574.922 95.1098V146.971C576.721 148.128 579.035 149.092 581.862 149.863C584.819 150.634 587.775 151.02 590.731 151.02C604.355 151.02 611.167 141.83 611.167 123.45ZM640.472 122.679C640.472 130.52 639.508 137.653 637.58 144.079C635.652 150.506 632.824 156.033 629.097 160.66C625.37 165.287 620.742 168.886 615.216 171.456C609.689 174.027 603.327 175.312 596.129 175.312C592.145 175.312 588.417 174.926 584.947 174.155C581.477 173.384 578.135 172.292 574.922 170.878V209.051H546.196V75.4448C548.766 74.6736 551.722 73.9667 555.064 73.3241C558.406 72.5529 561.876 71.9102 565.475 71.3961C569.202 70.882 572.93 70.4964 576.657 70.2394C580.513 69.8538 584.176 69.661 587.646 69.661C596.001 69.661 603.455 70.9463 610.01 73.5169C616.565 75.9589 622.092 79.4935 626.591 84.1205C631.089 88.619 634.495 94.1458 636.809 100.701C639.251 107.256 640.472 114.582 640.472 122.679Z" fill="white"/>
<path d="M738.381 71.9745C732.597 91.5109 726.556 109.826 720.258 126.921C713.96 144.015 707.084 160.595 699.629 176.662C696.93 182.445 694.231 187.329 691.532 191.314C688.833 195.427 685.877 198.769 682.663 201.339C679.45 204.038 675.787 205.966 671.674 207.123C667.69 208.408 662.998 209.051 657.6 209.051C653.102 209.051 648.925 208.601 645.069 207.701C641.341 206.93 638.257 206.03 635.815 205.002L640.827 182.06C643.783 183.088 646.418 183.795 648.732 184.181C651.045 184.566 653.487 184.759 656.058 184.759C661.199 184.759 665.119 183.345 667.818 180.517C670.646 177.818 673.024 174.027 674.952 169.143C668.397 156.29 661.842 141.894 655.287 125.957C648.732 109.891 642.562 91.8965 636.779 71.9745H667.24C668.525 76.9871 670.003 82.4496 671.674 88.362C673.474 94.1458 675.337 100.058 677.265 106.099C679.193 112.011 681.121 117.795 683.049 123.45C685.106 129.106 687.033 134.247 688.833 138.874C690.504 134.247 692.239 129.106 694.038 123.45C695.838 117.795 697.573 112.011 699.244 106.099C701.043 100.058 702.714 94.1458 704.256 88.362C705.927 82.4496 707.405 76.9871 708.691 71.9745H738.381Z" fill="white"/>
<path d="M42.6759 123.954L140.243 95.451L140.015 129.408C139.984 134.032 137.065 138.142 132.71 139.695L41.5796 172.189L42.6759 123.954Z" fill="#BF5757"/>
<path d="M151.057 0L151.112 62.0138L92.251 120.979L61.2166 89.9996L151.057 0Z" fill="#F17676"/>
<path fill-rule="evenodd" clip-rule="evenodd" d="M41.5195 126.206L41.5592 171.717L131.401 81.7185L100.367 50.7386L51.6502 99.5404C46.0349 106.103 42.2325 115.543 41.5195 126.206Z" fill="#F17676"/>
<path d="M31.2129 267.031L31.0935 205.017L89.8931 145.991L120.96 176.938L31.2129 267.031Z" fill="#F17676"/>
<path fill-rule="evenodd" clip-rule="evenodd" d="M140.619 140.747L140.532 95.2006L50.7837 185.293L81.8499 216.24L130.533 167.371C136.127 160.81 139.911 151.387 140.619 140.747Z" fill="#F17676"/>
</svg>
" alt="Screpy"></noscript> </div> </div> <div class="fp-item" data-uid="item_2" data-lc="#cccccc"> <div class="fp-container" data-item-type="links"> <div class="fp-heading" tabindex="0">Tools</div> <ul class="fp-links" data-mmt="0" data-mmb="0" data-mml="0" data-mmr="0"> <li class="fp-link"><a data-link-uid="1" href="/pagespeed/"><span>Page Speed Monitoring</span></a> </li> <li class="fp-link" data-sep="|"><a data-link-uid="5" href="/#seo"><span>SEO Audit</span></a></li> <li class="fp-link" data-sep="|"><a data-link-uid="7" href="/#uptime-monitoring"><span>Uptime Monitoring</span></a> </li> <li class="fp-link" data-sep="|"><a data-link-uid="8" href="/keywords/"><span>Keyword Tracking</span></a> </li> <li class="fp-link" data-sep="|"><a data-link-uid="9" href="/w3c-validator/"><span>W3C Validator</span></a></li> </ul> </div> </div> <div class="fp-item" data-uid="item_3" data-lc="#cccccc"> <div class="fp-container" data-item-type="links"> <a href="/blog/" class="fp-heading" tabindex="0">Blog</a> <ul class="fp-links" data-mmt="0" data-mmb="0" data-mml="0" data-mmr="0"> <li class="fp-link"> <a href="https://screpy.com/how-to-integrate-ai-with-seo-for-better-user-experience/" class="footer-blog-link" title="How To Integrate AI with SEO for Better User Experience"> <span>How To Integrate AI with SEO for Better User Experience</span> </a> </li> <li class="fp-link"> <a href="https://screpy.com/how-ai-improves-backlink-analysis-and-strategy/" class="footer-blog-link" title="How AI Improves Backlink Analysis And Strategy"> <span>How AI Improves Backlink Analysis And Strategy</span> </a> </li> <li class="fp-link"> <a href="https://screpy.com/predictive-analytics-and-seo-a-perfect-match/" class="footer-blog-link" title="Predictive Analytics and SEO A Perfect Match"> <span>Predictive Analytics and SEO A Perfect Match</span> </a> </li> <li class="fp-link"> <a href="https://screpy.com/ai-and-seo-transforming-keyword-research/" class="footer-blog-link" title="AI and SEO: Transforming Keyword Research"> <span>AI and SEO: Transforming Keyword Research</span> </a> </li> <li class="fp-link"> <a href="https://screpy.com/how-to-enhance-search-engine-rankings-using-ai/" class="footer-blog-link" title="How to Enhance Search Engine Rankings Using AI"> <span>How to Enhance Search Engine Rankings Using AI</span> </a> </li> </ul> </div> </div> <div class="fp-item" data-uid="item_4" data-lc="#cccccc"> <div class="fp-container" data-item-type="links"> <div class="fp-heading" tabindex="0">Resources</div> <ul class="fp-links" data-mmt="0" data-mmb="0" data-mml="0" data-mmr="0"> <li class="fp-link"><a data-link-uid="3" href="/faq/"><span>FAQ</span></a></li> <li class="fp-link" data-sep="|"><a data-link-uid="17" href="/pricing/"><span>Plans & Pricing</span></a></li> <li class="fp-link" data-sep="|"><a data-link-uid="19" href="https://mailscribe.com/n/screpy" target="_blank"><span>Newsletter</span></a></li> </ul> </div> </div> <div class="fp-item" data-uid="item_5" data-lc="#cccccc"> <div class="fp-container" data-item-type="links"> <div class="fp-heading" tabindex="0">App</div> <ul class="fp-links" data-mmt="0" data-mmb="0" data-mml="0" data-mmr="0"> <li class="fp-link"><a data-link-uid="4" href="https://app.screpy.com/login"><span>Log In</span></a> </li> <li class="fp-link" data-sep="|"><a data-link-uid="23" href="https://app.screpy.com/register"><span>Sign Up</span></a></li> <li class="fp-link" data-sep="|"><a data-link-uid="24" href="https://app.screpy.com/login?demo"><span>Demo</span></a></li> </ul> </div> </div> </div> </ul> <ul class="fp-row cf" data-uid="row_2" data-columns="2" data-flex="" data-lc="#fafafa" data-mc="2"> <div class="fp-limit cf"> <div class="fp-item" data-uid="item_6" data-lc="#fafafa" data-mc=""> <div class="fp-container" data-item-type="links"> <ul class="fp-links" data-mmt="0" data-mmb="0" data-mml="7" data-mmr="7" data-md="inline-block"> <li class="fp-link" data-sep="|"><a data-link-uid="30" href="/privacy-policy"><span>Privacy Policy</span></a></li> <li class="fp-link" data-sep="|"><a data-link-uid="32" href="/terms"><span>Terms</span></a></li> </ul> </div> </div> <div class="fp-item" data-uid="item_8" data-mc="" data-lc="#fafafa"> <div class="fp-container" data-item-type="links"> <ul class="fp-links" data-mmt="0" data-mmb="0" data-mml="7" data-mmr="7" data-md="inline-block"> <li class="fp-link"> <a data-link-uid="33" href="https://www.twitter.com/_screpy" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" width="18px" height="18px"> <path fill="#fafafa" d="M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z" /> </svg> </a> </li> <li class="fp-link" data-sep="|"> <a data-link-uid="34" href="https://www.facebook.com/Screpy-107071387735572/" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" width="18px" height="18px"> <path fill="#fafafa" d="M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h137.25V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.27c-30.81 0-40.42 19.12-40.42 38.73V256h68.78l-11 71.69h-57.78V480H400a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48z" /> </svg> </a> </li> <li class="fp-link" data-sep="|"> <a data-link-uid="35" href="https://www.instagram.com/use.screpy/" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" width="18px" height="18px"> <path fill="#fafafa" d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z" /> </svg> </a> </li> <li class="fp-link" data-sep="|"> <a data-link-uid="36" href="https://www.linkedin.com/company/screpy" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" width="18px" height="18px"> <path fill="#fafafa" d="M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z" /> </svg> </a> </li> </ul> </div> </div> </div> </ul> <ul class="fp-row cf" data-uid="row_3" data-columns="2" data-split="50"> <div class="fp-limit cf"> <div class="fp-item" data-uid="item_7"> <div class="fp-container" data-item-type="text"> <p class="fp-text">© Copyright 2024 Airscarp LLC. All rights reserved.</p> </div> </div> <div class="fp-item" data-uid="item_11"> <div class="fp-container" data-item-type="text"> <p class="fp-text"> Made with <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" width="14px" height="14px"> <path fill="#fafafa" d="M462.3 62.6C407.5 15.9 326 24.3 275.7 76.2L256 96.5l-19.7-20.3C186.1 24.3 104.5 15.9 49.7 62.6c-62.8 53.6-66.1 149.8-9.9 207.9l193.5 199.8c12.5 12.9 32.8 12.9 45.3 0l193.5-199.8c56.3-58.1 53-154.3-9.8-207.9z" /> </svg> in Turkey </p> </div> </div> </div> </ul> </div> </footer> <script type="rocketlazyloadscript" data-minify="1" data-rocket-type='text/javascript' src='https://screpy.com/wp-content/cache/min/1/wp-content/plugins/worth-the-read/js/wtr.js?ver=1731932826' id='wtr-js-js' defer></script> <script type="rocketlazyloadscript" data-rocket-type='text/javascript' id='rocket-browser-checker-js-after'> "use strict";var _createClass=function(){function defineProperties(target,props){for(var i=0;i<props.length;i++){var descriptor=props[i];descriptor.enumerable=descriptor.enumerable||!1,descriptor.configurable=!0,"value"in descriptor&&(descriptor.writable=!0),Object.defineProperty(target,descriptor.key,descriptor)}}return function(Constructor,protoProps,staticProps){return protoProps&&defineProperties(Constructor.prototype,protoProps),staticProps&&defineProperties(Constructor,staticProps),Constructor}}();function _classCallCheck(instance,Constructor){if(!(instance instanceof Constructor))throw new TypeError("Cannot call a class as a function")}var RocketBrowserCompatibilityChecker=function(){function RocketBrowserCompatibilityChecker(options){_classCallCheck(this,RocketBrowserCompatibilityChecker),this.passiveSupported=!1,this._checkPassiveOption(this),this.options=!!this.passiveSupported&&options}return _createClass(RocketBrowserCompatibilityChecker,[{key:"_checkPassiveOption",value:function(self){try{var options={get passive(){return!(self.passiveSupported=!0)}};window.addEventListener("test",null,options),window.removeEventListener("test",null,options)}catch(err){self.passiveSupported=!1}}},{key:"initRequestIdleCallback",value:function(){!1 in window&&(window.requestIdleCallback=function(cb){var start=Date.now();return setTimeout(function(){cb({didTimeout:!1,timeRemaining:function(){return Math.max(0,50-(Date.now()-start))}})},1)}),!1 in window&&(window.cancelIdleCallback=function(id){return clearTimeout(id)})}},{key:"isDataSaverModeOn",value:function(){return"connection"in navigator&&!0===navigator.connection.saveData}},{key:"supportsLinkPrefetch",value:function(){var elem=document.createElement("link");return elem.relList&&elem.relList.supports&&elem.relList.supports("prefetch")&&window.IntersectionObserver&&"isIntersecting"in IntersectionObserverEntry.prototype}},{key:"isSlowConnection",value:function(){return"connection"in navigator&&"effectiveType"in navigator.connection&&("2g"===navigator.connection.effectiveType||"slow-2g"===navigator.connection.effectiveType)}}]),RocketBrowserCompatibilityChecker}(); </script> <script type='text/javascript' id='rocket-preload-links-js-extra'> /* <![CDATA[ */ var RocketPreloadLinksConfig = {"excludeUris":"\/(?:.+\/)?feed(?:\/(?:.+\/?)?)?$|\/(?:.+\/)?embed\/|\/(index\\.php\/)?wp\\-json(\/.*|$)|\/wp-admin\/|\/logout\/|\/_____\/|\/refer\/|\/go\/|\/recommend\/|\/recommends\/","usesTrailingSlash":"1","imageExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif","fileExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|php|pdf|html|htm","siteUrl":"https:\/\/screpy.com","onHoverDelay":"100","rateThrottle":"3"}; /* ]]> */ </script> <script type="rocketlazyloadscript" data-rocket-type='text/javascript' id='rocket-preload-links-js-after'> (function() { "use strict";var r="function"==typeof Symbol&&"symbol"==typeof Symbol.iterator?function(e){return typeof e}:function(e){return e&&"function"==typeof Symbol&&e.constructor===Symbol&&e!==Symbol.prototype?"symbol":typeof e},e=function(){function i(e,t){for(var n=0;n<t.length;n++){var i=t[n];i.enumerable=i.enumerable||!1,i.configurable=!0,"value"in i&&(i.writable=!0),Object.defineProperty(e,i.key,i)}}return function(e,t,n){return t&&i(e.prototype,t),n&&i(e,n),e}}();function i(e,t){if(!(e instanceof t))throw new TypeError("Cannot call a class as a function")}var t=function(){function n(e,t){i(this,n),this.browser=e,this.config=t,this.options=this.browser.options,this.prefetched=new Set,this.eventTime=null,this.threshold=1111,this.numOnHover=0}return e(n,[{key:"init",value:function(){!this.browser.supportsLinkPrefetch()||this.browser.isDataSaverModeOn()||this.browser.isSlowConnection()||(this.regex={excludeUris:RegExp(this.config.excludeUris,"i"),images:RegExp(".("+this.config.imageExt+")$","i"),fileExt:RegExp(".("+this.config.fileExt+")$","i")},this._initListeners(this))}},{key:"_initListeners",value:function(e){-1<this.config.onHoverDelay&&document.addEventListener("mouseover",e.listener.bind(e),e.listenerOptions),document.addEventListener("mousedown",e.listener.bind(e),e.listenerOptions),document.addEventListener("touchstart",e.listener.bind(e),e.listenerOptions)}},{key:"listener",value:function(e){var t=e.target.closest("a"),n=this._prepareUrl(t);if(null!==n)switch(e.type){case"mousedown":case"touchstart":this._addPrefetchLink(n);break;case"mouseover":this._earlyPrefetch(t,n,"mouseout")}}},{key:"_earlyPrefetch",value:function(t,e,n){var i=this,r=setTimeout(function(){if(r=null,0===i.numOnHover)setTimeout(function(){return i.numOnHover=0},1e3);else if(i.numOnHover>i.config.rateThrottle)return;i.numOnHover++,i._addPrefetchLink(e)},this.config.onHoverDelay);t.addEventListener(n,function e(){t.removeEventListener(n,e,{passive:!0}),null!==r&&(clearTimeout(r),r=null)},{passive:!0})}},{key:"_addPrefetchLink",value:function(i){return this.prefetched.add(i.href),new Promise(function(e,t){var n=document.createElement("link");n.rel="prefetch",n.href=i.href,n.onload=e,n.onerror=t,document.head.appendChild(n)}).catch(function(){})}},{key:"_prepareUrl",value:function(e){if(null===e||"object"!==(void 0===e?"undefined":r(e))||!1 in e||-1===["http:","https:"].indexOf(e.protocol))return null;var t=e.href.substring(0,this.config.siteUrl.length),n=this._getPathname(e.href,t),i={original:e.href,protocol:e.protocol,origin:t,pathname:n,href:t+n};return this._isLinkOk(i)?i:null}},{key:"_getPathname",value:function(e,t){var n=t?e.substring(this.config.siteUrl.length):e;return n.startsWith("/")||(n="/"+n),this._shouldAddTrailingSlash(n)?n+"/":n}},{key:"_shouldAddTrailingSlash",value:function(e){return this.config.usesTrailingSlash&&!e.endsWith("/")&&!this.regex.fileExt.test(e)}},{key:"_isLinkOk",value:function(e){return null!==e&&"object"===(void 0===e?"undefined":r(e))&&(!this.prefetched.has(e.href)&&e.origin===this.config.siteUrl&&-1===e.href.indexOf("?")&&-1===e.href.indexOf("#")&&!this.regex.excludeUris.test(e.href)&&!this.regex.images.test(e.href))}}],[{key:"run",value:function(){"undefined"!=typeof RocketPreloadLinksConfig&&new n(new RocketBrowserCompatibilityChecker({capture:!0,passive:!0}),RocketPreloadLinksConfig).init()}}]),n}();t.run(); }()); </script> <script type="rocketlazyloadscript" data-minify="1" data-rocket-type='text/javascript' src='https://screpy.com/wp-content/cache/min/1/wp-content/themes/screpy/dist/scripts/main_194d0559.js?ver=1731932823' id='sage/main.js-js' defer></script> <script type="rocketlazyloadscript" data-rocket-type='text/javascript' src='https://screpy.com/wp-includes/js/comment-reply.min.js?ver=6.0.1' id='comment-reply-js' defer></script> <script type="rocketlazyloadscript" data-rocket-type='text/javascript' src='https://screpy.com/wp-content/plugins/screpy-table-of-contents/vendor/smooth-scroll/jquery.smooth-scroll.min.js?ver=2.2.0' id='jquery-smooth-scroll-js' defer></script> <script type="rocketlazyloadscript" data-rocket-type='text/javascript' src='https://screpy.com/wp-content/plugins/screpy-table-of-contents/vendor/js-cookie/js.cookie.min.js?ver=2.2.1' id='js-cookie-js' defer></script> <script type="rocketlazyloadscript" data-rocket-type='text/javascript' src='https://screpy.com/wp-content/plugins/screpy-table-of-contents/vendor/sticky-kit/jquery.sticky-kit.min.js?ver=1.9.2' id='jquery-sticky-kit-js' defer></script> <script type='text/javascript' id='ez-toc-js-js-extra'> /* <![CDATA[ */ var ezTOC = {"smooth_scroll":"1","scroll_offset":"100"}; /* ]]> */ </script> <script type="rocketlazyloadscript" data-rocket-type='text/javascript' src='https://screpy.com/wp-content/plugins/screpy-table-of-contents/assets/js/front.min.js?ver=2.0.16-1631356292' id='ez-toc-js-js' defer></script> <script>window.lazyLoadOptions={elements_selector:"img[data-lazy-src],.rocket-lazyload,iframe[data-lazy-src]",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,callback_loaded:function(element){if(element.tagName==="IFRAME"&&element.dataset.rocketLazyload=="fitvidscompatible"){if(element.classList.contains("lazyloaded")){if(typeof window.jQuery!="undefined"){if(jQuery.fn.fitVids){jQuery(element).parent().fitVids()}}}}}};window.addEventListener('LazyLoad::Initialized',function(e){var lazyLoadInstance=e.detail.instance;if(window.MutationObserver){var observer=new MutationObserver(function(mutations){var image_count=0;var iframe_count=0;var rocketlazy_count=0;mutations.forEach(function(mutation){for(var i=0;i<mutation.addedNodes.length;i++){if(typeof mutation.addedNodes[i].getElementsByTagName!=='function'){continue} if(typeof mutation.addedNodes[i].getElementsByClassName!=='function'){continue} images=mutation.addedNodes[i].getElementsByTagName('img');is_image=mutation.addedNodes[i].tagName=="IMG";iframes=mutation.addedNodes[i].getElementsByTagName('iframe');is_iframe=mutation.addedNodes[i].tagName=="IFRAME";rocket_lazy=mutation.addedNodes[i].getElementsByClassName('rocket-lazyload');image_count+=images.length;iframe_count+=iframes.length;rocketlazy_count+=rocket_lazy.length;if(is_image){image_count+=1} if(is_iframe){iframe_count+=1}}});if(image_count>0||iframe_count>0||rocketlazy_count>0){lazyLoadInstance.update()}});var b=document.getElementsByTagName("body")[0];var config={childList:!0,subtree:!0};observer.observe(b,config)}},!1)</script><script data-no-minify="1" async src="https://screpy.com/wp-content/plugins/wp-rocket/assets/js/lazyload/17.5/lazyload.min.js"></script><script>function lazyLoadThumb(e){var t='<img data-lazy-src="https://i.ytimg.com/vi/ID/hqdefault.jpg" alt="" width="480" height="360"><noscript><img src="https://i.ytimg.com/vi/ID/hqdefault.jpg" alt="" width="480" height="360"></noscript>',a='<button class="play" aria-label="play Youtube video"></button>';return t.replace("ID",e)+a}function lazyLoadYoutubeIframe(){var e=document.createElement("iframe"),t="ID?autoplay=1";t+=0===this.parentNode.dataset.query.length?'':'&'+this.parentNode.dataset.query;e.setAttribute("src",t.replace("ID",this.parentNode.dataset.src)),e.setAttribute("frameborder","0"),e.setAttribute("allowfullscreen","1"),e.setAttribute("allow", "accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"),this.parentNode.parentNode.replaceChild(e,this.parentNode)}document.addEventListener("DOMContentLoaded",function(){var e,t,p,a=document.getElementsByClassName("rll-youtube-player");for(t=0;t<a.length;t++)e=document.createElement("div"),e.setAttribute("data-id",a[t].dataset.id),e.setAttribute("data-query", a[t].dataset.query),e.setAttribute("data-src", a[t].dataset.src),e.innerHTML=lazyLoadThumb(a[t].dataset.id),a[t].appendChild(e),p=e.querySelector('.play'),p.onclick=lazyLoadYoutubeIframe});</script> </body> </html>