Pricing Certified | On-Demand Pricing Strategy Course

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data-target="block.data.image_url Pricing Certified" class=b-164408769-image_overlay /> <div class="bl"> <div class="banner__inner b-164408769-alignment b-164408769-bottom b-164408769-top b-164408769-content_width"> <div class="banner__heading-group heading-type-h2"> <div data-target="block.data.heading_text" class="header b-164408769-heading_text_color rich-text"> <h2> <span style="color:rgb(0, 0, 0);">Nail your pricing strategy and </span><strong style="color:rgb(0, 0, 0);">convert</strong><span style="color:rgb(0, 0, 0);"> more customers. Simples.</span><br class="softbreak"> </h2> </div> <div data-target="block.data.subheading_text" class="subheader b-164408769-subheading_text_color rich-text"> <p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">This course will refine your pricing strategy, help you to successfully convert prospects, and propel your product. Familiarize yourself with </span><strong style="color:rgb(0, 0, 0);">essential </strong><span style="color:rgb(0, 0, 0);">pricing theory and establish suitable cost types for your product, with tuition from a pricing expert.<br class="softbreak"></span><br class="softbreak"></p> </div> </div> <div class="banner__button-wrapper"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3122609' target="_blank" rel="noopener" > <button class='banner__button b-164408769-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164408770-top { padding-top: 22.400000000000002px; } .b-164408770-bottom { padding-bottom: 22.400000000000002px; } .b-164408770-text_color { color: #000000; } .b-164408770-content_width { max-width: 960px; } .b-164408770-background_color { background-color: #ffffff; } .b-164408770-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-text " id="block-164408770"> <style> .block__text .b-164408770-text_color { color: #000000 } .block__text .b-164408770-content_width { width: 960px; } .block__text .b-164408770-heading_text_color h1, .block__text .b-164408770-heading_text_color h2, .block__text .b-164408770-heading_text_color h3, .block__text .b-164408770-heading_text_color h4, .block__text .b-164408770-heading_text_color h5, .block__text .b-164408770-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408770-top { padding-top: 40px; } .b-164408770-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408770-top b-164408770-bottom b-164408770-background_color'> <div class="block__text-wrapper b-164408770-content_width b-164408770-heading_text_color b-164408770-text_color" data-target="block.data.body"> <h4 class="ql-align-center">👩🏼‍🏫 6 modules ✅ 50 vetted exam questions 📝 7 templates and resources ⏰ 5 hours of content 🔖 Official certification 👨🏼‍💻 100% self-paced<br class="softbreak"> </h4> </div> </section> </div>  <div class="course-block block custom_html " id="block-164408771">  <style> .blank-template-body { color: #36414D; 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} @media screen and (min-width: 768px) { .b-164408774-top { padding-top: 40px; } .b-164408774-bottom { padding-bottom: 40px; } .b-164408774-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 45px); margin-right: 45px; } .b-164408774-gutter_width div.block__image-with-text__image { width: calc(50% - 45px); margin-left: 45px; } } </style> <section class='bl container block__image-with-text b-164408774-background_color b-164408774-top b-164408774-bottom b-164408774-gutter_width image-with-text-layout-right'> <div class="b-164408774-content_width block__image-with-text__wrapper b-164408774-heading_color b-164408774-text_color b-164408774-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Course overview.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">Pricing strategies have the power to make or break your product - set the bar too high, and you’ll price your customers out of the market. Set your price point too low, and you’re running the risk of undermining the quality of your product.</span></p><p><span style="color:rgb(0, 0, 0);">Pricing Certified includes comprehensive pricing theory to ensure you and your team are capable of pricing a product effectively, setting you up for success in converting prospects, and holding onto your existing customers.</span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/aLPYTeAUR0uXSTgQllxf' alt='Pricing Certified | Masters action shot' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408774-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164408775-top { padding-top: 22.400000000000002px; } .b-164408775-bottom { padding-bottom: 22.400000000000002px; } .b-164408775-text_color { color: #000000; } .b-164408775-gutter_width { --gutter-width: 24px; } .b-164408775-content_width { width: 960px; 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} .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408775-top { padding-top: 40px; } .b-164408775-bottom { padding-bottom: 40px; } .b-164408775-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-left: 12px; } .b-164408775-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-right: 12px; } } </style> <section class='bl container block__image-with-text b-164408775-background_color b-164408775-top b-164408775-bottom b-164408775-gutter_width image-with-text-layout-left'> <div class="b-164408775-content_width block__image-with-text__wrapper b-164408775-heading_color b-164408775-text_color b-164408775-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/q4CWS2v4QSGBrAWt5Xzs' alt='Van Westerndrop survey chart' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408775-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">By the end of this course, you'll be able to confidently:</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">💰 Understand pricing strategies to a T.</span></p><p><span style="color:rgb(0, 0, 0);">💰 Be able to change your pricing confidently.</span></p><p><span style="color:rgb(0, 0, 0);">💰 Understand how to conduct a pricing analysis.</span></p><p><span style="color:rgb(0, 0, 0);">💰 Identify how pricing strategies vary, depending on industry.</span></p><p><span style="color:rgb(0, 0, 0);">💰 Know how to segment your pricing.</span></p><p><span style="color:rgb(0, 0, 0);">💰 Understand how discounting works.</span><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-164408776-top { padding-top: 0.0px; } .b-164408776-bottom { padding-bottom: 5.6000000000000005px; } .b-164408776-background_color { background-color: #ffffff; } .b-164408776-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164408776"> <style> .block__button--button.b-164408776-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164408776-top { padding-top: 0px; } .b-164408776-bottom { padding-bottom: 10px; } } </style> <section class="container bl b-164408776-background_color b-164408776-bottom b-164408776-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3122609' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164408776-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164408777-top { padding-top: 0.0px; } .b-164408777-bottom { padding-bottom: 5.6000000000000005px; } .b-164408777-text_color { color: #36414D; } .b-164408777-content_width { max-width: 590px; } .b-164408777-background_color { background-color: #FFFFFF; } .b-164408777-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164408777"> <style> .block__text .b-164408777-text_color { color: #36414D } .block__text .b-164408777-content_width { width: 590px; } .block__text .b-164408777-heading_text_color h1, .block__text .b-164408777-heading_text_color h2, .block__text .b-164408777-heading_text_color h3, .block__text .b-164408777-heading_text_color h4, .block__text .b-164408777-heading_text_color h5, .block__text .b-164408777-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408777-top { padding-top: 0px; } .b-164408777-bottom { padding-bottom: 10px; } } </style> <section class='container bl block__text rich-text b-164408777-top b-164408777-bottom b-164408777-background_color'> <div class="block__text-wrapper b-164408777-content_width b-164408777-heading_text_color b-164408777-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);background-color:rgb(249, 250, 253);"><u>Free for Pro+ members.</u></a><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408778-top { padding-top: 22.400000000000002px; } .b-164408778-bottom { padding-bottom: 22.400000000000002px; } .b-164408778-text_color { color: #000000; } .b-164408778-content_width { max-width: 960px; } .b-164408778-background_color { background-color: #F5F5F5; } .b-164408778-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-quote " id="block-164408778"> <style> .block__text .b-164408778-text_color { color: #000000 } .block__text .b-164408778-content_width { width: 960px; } .block__text .b-164408778-heading_text_color h1, .block__text .b-164408778-heading_text_color h2, .block__text .b-164408778-heading_text_color h3, .block__text .b-164408778-heading_text_color h4, .block__text .b-164408778-heading_text_color h5, .block__text .b-164408778-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408778-top { padding-top: 40px; } .b-164408778-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408778-top b-164408778-bottom b-164408778-background_color'> <div class="block__text-wrapper b-164408778-content_width b-164408778-heading_text_color b-164408778-text_color" data-target="block.data.body"> <h5 class="ql-align-center"><span style="color:rgb(0, 0, 0);">"When you think you know pricing, you start this course and realize how much info you were missing. Definitely a must-have certification for any product marketing specialist or leader aiming to manage pricing the right way."</span></h5><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">Igor Kranjčec, Director of Marketing, Mediatoolkit</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408779-top { padding-top: 33.6px; } .b-164408779-bottom { padding-bottom: 33.6px; } .b-164408779-text_color { color: #000000; } .b-164408779-gutter_width { --gutter-width: 15px; } .b-164408779-content_width { width: 960px; } .b-164408779-heading_color { color: #000000; } .b-164408779-text_alignment { text-align: left; } .b-164408779-background_color { background-color: #FFFFFF; } .b-164408779-image_border_radius { border-radius: 12px; }</style> <div class="course-block block image_with_text block-custom-name-meet-your-instructor " id="block-164408779"> <style> .block__image-with-text .b-164408779-text_color { color: #000000; } .block__image-with-text.b-164408779-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164408779-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164408779-text_alignment { text-align: left; } .block__image-with-text__image.b-164408779-image_border_radius { border-radius: 12px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408779-top { padding-top: 60px; } .b-164408779-bottom { padding-bottom: 60px; } .b-164408779-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 7px); margin-right: 7px; } .b-164408779-gutter_width div.block__image-with-text__image { width: calc(50% - 7px); margin-left: 7px; } } </style> <section class='bl container block__image-with-text b-164408779-background_color b-164408779-top b-164408779-bottom b-164408779-gutter_width image-with-text-layout-right'> <div class="b-164408779-content_width block__image-with-text__wrapper b-164408779-heading_color b-164408779-text_color b-164408779-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">Meet your instructor,<br class="softbreak">Tamara Grominsky.</strong><br class="softbreak"> </h4> </div> <p>Tamara Grominsky has a breadth of experience in bringing new products to market, positioning existing products for expansion, and driving sustainable revenue growth at high tech companies. <br class="softbreak"></p><p>She’s currently the VP Product Marketing & Lifecycle at Kajabi and has previously led PMM departments at FreshBooks and Yellow Pages Canada.<br class="softbreak"></p><p>She helps companies unlock their growth potential by identifying their winning segments, pricing models, and product strategies. Tamara also coaches the next generation of product marketers and strategists to embrace a new philosophy to product marketing.<br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/RYqOSsiHQeikNEtvGOJ8' alt='Tamara Grominsky' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408779-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164408780-top { padding-top: 33.6px; } .b-164408780-bottom { padding-bottom: 33.6px; } .b-164408780-text_color { color: #FFFFFF; } .b-164408780-content_width { max-width: 590px; } .b-164408780-background_color { background-color: #1C3D52; } .b-164408780-heading_text_color { color: #FFFFFF; }</style> <div class="course-block block text " id="block-164408780"> <style> .block__text .b-164408780-text_color { color: #FFFFFF } .block__text .b-164408780-content_width { width: 590px; } .block__text .b-164408780-heading_text_color h1, .block__text .b-164408780-heading_text_color h2, .block__text .b-164408780-heading_text_color h3, .block__text .b-164408780-heading_text_color h4, .block__text .b-164408780-heading_text_color h5, .block__text .b-164408780-heading_text_color h6 { color: #FFFFFF } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408780-top { padding-top: 60px; } .b-164408780-bottom { padding-bottom: 60px; } } </style> <section class='container bl block__text rich-text b-164408780-top b-164408780-bottom b-164408780-background_color'> <div class="block__text-wrapper b-164408780-content_width b-164408780-heading_text_color b-164408780-text_color" data-target="block.data.body"> <h4 class="ql-align-center">Unlock an additional 24+ courses 🔓</h4><p class="ql-align-center"><strong><br class="softbreak"></strong>For the cost of just four Masters courses ($500 each), you'll gain access to our entire suite of courses,<br class="softbreak"><br class="softbreak">700+ hours of strategy content, templates & frameworks, mentorship opportunities, and <em>more</em> when you become <a href="https://www.productmarketingalliance.com/pro-plus-membership/?utm_source=teachable&utm_medium=landing-page&utm_campaign=pro-plus-membership" target="_blank"><strong><u>a Pro+ Member</u></strong></a>.<br class="softbreak"><br class="softbreak">We're talking $15,000+ worth of PMM resources for $1,999. 👀<br class="softbreak"></p><p><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408781-top { padding-top: 22.400000000000002px; } .b-164408781-bottom { padding-bottom: 22.400000000000002px; } .b-164408781-text_color { color: #000000; } .b-164408781-gutter_width { --gutter-width: 24px; } .b-164408781-content_width { width: 960px; } .b-164408781-heading_color { color: #000000; } .b-164408781-text_alignment { text-align: left; } .b-164408781-background_color { background-color: #FFFFFF; } .b-164408781-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-whats-included " id="block-164408781"> <style> .block__image-with-text .b-164408781-text_color { color: #000000; } .block__image-with-text.b-164408781-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164408781-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164408781-text_alignment { text-align: left; } .block__image-with-text__image.b-164408781-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408781-top { padding-top: 40px; } .b-164408781-bottom { padding-bottom: 40px; } .b-164408781-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-left: 12px; } .b-164408781-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-right: 12px; } } </style> <section class='bl container block__image-with-text b-164408781-background_color b-164408781-top b-164408781-bottom b-164408781-gutter_width image-with-text-layout-left'> <div class="b-164408781-content_width block__image-with-text__wrapper b-164408781-heading_color b-164408781-text_color b-164408781-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/DBike8ZtQDuf11qujfzw' alt='Pricing Certified | Masters badge' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408781-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong style="color:rgb(0, 0, 0);">What's included when I enroll?</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak">🎥 5 hours expert video lessons.</span></p><p><span style="color:rgb(0, 0, 0);">🛠 7 tried, tested, and vetted templates.</span></p><p><span style="color:rgb(0, 0, 0);">📜 Coveted certification to show off to your colleagues.</span></p><p><span style="color:rgb(0, 0, 0);">🧠 Indispensable knowledge from a pricing expert.</span></p><p><span style="color:rgb(0, 0, 0);">⏳ Access to the pricing training forever.</span><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-164408782-top { padding-top: 22.400000000000002px; } .b-164408782-bottom { padding-bottom: 22.400000000000002px; } .b-164408782-content_width { width: 960px; } .b-164408782-heading_color { color: #000000; } .b-164408782-background_color { background-color: #ffffff; } .b-164408782-description_color { color: #000000; }</style> <div class="course-block block video " id="block-164408782"> <style> @media screen and (min-width: 768px) { .b-164408782-top { padding-top: 40px; } .b-164408782-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-164408782-top b-164408782-bottom b-164408782-background_color"> <div class="block__video b-164408782-content_width"> <div class="block__video__text-wrapper rich-text"> <div class="block__video__heading_text b-164408782-heading_color"> <h4> <span style="color:rgb(0, 0, 0);">What you can expect from Pricing Certified</span><br class="softbreak"> </h4> </div> <div class="b-164408782-description_color"> <p><br class="softbreak"></p> </div> </div> <div class='wistia_responsive_padding'> <div class='wistia_responsive_wrapper'> <div class='hotmart_video_player public-hotmart-video' data-asset-id='612354' data-asset-type='video_asset'> </div> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164408783-top { padding-top: 0.0px; } .b-164408783-bottom { padding-bottom: 5.6000000000000005px; } .b-164408783-background_color { background-color: #ffffff; } .b-164408783-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164408783"> <style> .block__button--button.b-164408783-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164408783-top { padding-top: 0px; } .b-164408783-bottom { padding-bottom: 10px; } } </style> <section class="container bl b-164408783-background_color b-164408783-bottom b-164408783-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=3122609' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164408783-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164408784-top { padding-top: 0.0px; } .b-164408784-bottom { padding-bottom: 5.6000000000000005px; } .b-164408784-text_color { color: #36414D; } .b-164408784-content_width { max-width: 590px; } .b-164408784-background_color { background-color: #FFFFFF; } .b-164408784-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164408784"> <style> .block__text .b-164408784-text_color { color: #36414D } .block__text .b-164408784-content_width { width: 590px; } .block__text .b-164408784-heading_text_color h1, .block__text .b-164408784-heading_text_color h2, .block__text .b-164408784-heading_text_color h3, .block__text .b-164408784-heading_text_color h4, .block__text .b-164408784-heading_text_color h5, .block__text .b-164408784-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408784-top { padding-top: 0px; } .b-164408784-bottom { padding-bottom: 10px; } } </style> <section class='container bl block__text rich-text b-164408784-top b-164408784-bottom b-164408784-background_color'> <div class="block__text-wrapper b-164408784-content_width b-164408784-heading_text_color b-164408784-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);background-color:rgb(249, 250, 253);"><u>Free for Pro+ members.</u></a><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408785-top { padding-top: 22.400000000000002px; } .b-164408785-bottom { padding-bottom: 22.400000000000002px; } .b-164408785-text_color { color: #000000; } .b-164408785-content_width { max-width: 960px; } .b-164408785-background_color { background-color: #F5F5F5; } .b-164408785-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-quote " id="block-164408785"> <style> .block__text .b-164408785-text_color { color: #000000 } .block__text .b-164408785-content_width { width: 960px; } .block__text .b-164408785-heading_text_color h1, .block__text .b-164408785-heading_text_color h2, .block__text .b-164408785-heading_text_color h3, .block__text .b-164408785-heading_text_color h4, .block__text .b-164408785-heading_text_color h5, .block__text .b-164408785-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408785-top { padding-top: 40px; } .b-164408785-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408785-top b-164408785-bottom b-164408785-background_color'> <div class="block__text-wrapper b-164408785-content_width b-164408785-heading_text_color b-164408785-text_color" data-target="block.data.body"> <h5 class="ql-align-center"><span style="color:rgb(0, 0, 0);">"For me the course is perfect! Tamara nailed all the parts and shared insights that enable us to build a good pricing strategy."</span></h5><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">Iman Bayatra, Director of Product Marketing, Coachendo</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408786-top { padding-top: 22.400000000000002px; } .b-164408786-bottom { padding-bottom: 22.400000000000002px; } .b-164408786-content_width { width: 710px; } .b-164408786-background_color { background-color: #FFFFFF; } .b-164408786-heading_text_color { color: #000000; } .b-164408786-lecture_name_background_color { background-color: #F9FAFD; } .b-164408786-section_name_background_color { background-color: #EFEFF5; }</style> <div class="course-block block curriculum_v2 " id="block-164408786"> <style> @media screen and (min-width: 768px) { .b-164408786-top { padding-top: 40px; } .b-164408786-bottom { padding-bottom: 40px; } } .block__curriculum__section__title.b-164408786-section_name_background_color { background-color: #EFEFF5; } .block__curriculum__section__list__item.b-164408786-lecture_name_background_color { background-color: #F9FAFD; } </style> <div class='container bl b-164408786-top b-164408786-bottom b-164408786-background_color block__curriculum__wrapper'> <div class='block__curriculum__container b-164408786-content_width'> <div class='block__curriculum'> <div class='block__curriculum__title b-164408786-heading_text_color rich-text'><h4> <strong style="color:rgb(0, 0, 0);">Course curriculum</strong><br class="softbreak"> </h4></div> <div class='block_curriculum_sections'> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408786-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413109"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Introduction to Pricing (38 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489742' data-ss-event-type='button' data-ss-lecture-id='39489742' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489742' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to get the most out of this course</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489865' data-ss-event-type='button' data-ss-lecture-id='39489865' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489865' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your course pack</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/45152683' data-ss-event-type='button' data-ss-lecture-id='45152683' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/45152683' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489868' data-ss-event-type='button' data-ss-lecture-id='39489868' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489868' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Meet your instructor</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:07)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489875' data-ss-event-type='button' data-ss-lecture-id='39489875' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489875' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Introduction to Pricing</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:27)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489877' data-ss-event-type='button' data-ss-lecture-id='39489877' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489877' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product marketing & pricing</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:06)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489880' data-ss-event-type='button' data-ss-lecture-id='39489880' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489880' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Price elasticity</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/41373627' data-ss-event-type='button' data-ss-lecture-id='41373627' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/41373627' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:04)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489886' data-ss-event-type='button' data-ss-lecture-id='39489886' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489886' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/41395189' data-ss-event-type='button' data-ss-lecture-id='41395189' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/41395189' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exams</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408786-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413109"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Bonus Footage (25 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/41421772' data-ss-event-type='button' data-ss-lecture-id='41421772' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/41421772' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat with Jonathan Brandon, Head of Monetization & Pricing Strategy at Intercom</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408786-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413109"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Pricing models (47 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489896' data-ss-event-type='button' data-ss-lecture-id='39489896' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489896' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Competition-based pricing</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:16)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489899' data-ss-event-type='button' data-ss-lecture-id='39489899' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489899' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Cost-plus pricing</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:33)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489900' data-ss-event-type='button' data-ss-lecture-id='39489900' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489900' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Dynamic pricing</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:03)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489903' data-ss-event-type='button' data-ss-lecture-id='39489903' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489903' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Value-based pricing</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:35)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489906' data-ss-event-type='button' data-ss-lecture-id='39489906' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489906' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Usage based pricing</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:15)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489908' data-ss-event-type='button' data-ss-lecture-id='39489908' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489908' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Freemium pricing</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:23)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489911' data-ss-event-type='button' data-ss-lecture-id='39489911' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489911' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Maximum, penetration and skimming pricing</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:19)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/41374430' data-ss-event-type='button' data-ss-lecture-id='41374430' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/41374430' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:54)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489915' data-ss-event-type='button' data-ss-lecture-id='39489915' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489915' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489916' data-ss-event-type='button' data-ss-lecture-id='39489916' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489916' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exams</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408786-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413109"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Pricing & Segmentation (32 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489948' data-ss-event-type='button' data-ss-lecture-id='39489948' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489948' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Why segmentation matters</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:17)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489949' data-ss-event-type='button' data-ss-lecture-id='39489949' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489949' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Selecting your segments</span> <span class="block__curriculum__section__list__item__lecture-duration">(7:52)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/41374579' data-ss-event-type='button' data-ss-lecture-id='41374579' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/41374579' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:46)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489956' data-ss-event-type='button' data-ss-lecture-id='39489956' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489956' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489959' data-ss-event-type='button' data-ss-lecture-id='39489959' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489959' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exams</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408786-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413109"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Packaging & Bundling (46 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489963' data-ss-event-type='button' data-ss-lecture-id='39489963' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489963' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Introduction to packaging</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:41)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489966' data-ss-event-type='button' data-ss-lecture-id='39489966' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489966' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Feature preference</span> <span class="block__curriculum__section__list__item__lecture-duration">(11:39)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489973' data-ss-event-type='button' data-ss-lecture-id='39489973' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489973' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Value metric</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:04)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489979' data-ss-event-type='button' data-ss-lecture-id='39489979' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489979' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Bundles</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/41374629' data-ss-event-type='button' data-ss-lecture-id='41374629' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/41374629' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:22)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39489981' data-ss-event-type='button' data-ss-lecture-id='39489981' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39489981' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490049' data-ss-event-type='button' data-ss-lecture-id='39490049' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490049' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exams</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408786-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413109"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Willingness to pay (35 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490032' data-ss-event-type='button' data-ss-lecture-id='39490032' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490032' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What is WTP?</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:05)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490042' data-ss-event-type='button' data-ss-lecture-id='39490042' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490042' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Surveys</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:20)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490045' data-ss-event-type='button' data-ss-lecture-id='39490045' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490045' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Conjoint</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:42)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490047' data-ss-event-type='button' data-ss-lecture-id='39490047' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490047' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Interviews & focus groups</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/41374815' data-ss-event-type='button' data-ss-lecture-id='41374815' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/41374815' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:59)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490048' data-ss-event-type='button' data-ss-lecture-id='39490048' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490048' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490071' data-ss-event-type='button' data-ss-lecture-id='39490071' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490071' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exams</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408786-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413109"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Bonus Footage (19 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/41421851' data-ss-event-type='button' data-ss-lecture-id='41421851' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/41421851' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat with Ria Bhavnani, Product Pricing & Monetization at Shopify</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408786-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413109"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Pricing strategy (37 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490053' data-ss-event-type='button' data-ss-lecture-id='39490053' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490053' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Building the strategy</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:37)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490058' data-ss-event-type='button' data-ss-lecture-id='39490058' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490058' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pricing roadmap</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:03)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490060' data-ss-event-type='button' data-ss-lecture-id='39490060' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490060' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pricing psychology experiments</span> <span class="block__curriculum__section__list__item__lecture-duration">(7:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490063' data-ss-event-type='button' data-ss-lecture-id='39490063' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490063' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Conclusion</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:06)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/41375008' data-ss-event-type='button' data-ss-lecture-id='41375008' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/41375008' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:23)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490069' data-ss-event-type='button' data-ss-lecture-id='39490069' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490069' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/41423962' data-ss-event-type='button' data-ss-lecture-id='41423962' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/41423962' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exams</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408786-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413109"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Bonus Footage (21 mins) <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490073' data-ss-event-type='button' data-ss-lecture-id='39490073' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490073' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fireside chat with Alan Albert, President at MarketFit</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408786-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1413109"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Wrap up <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490076' data-ss-event-type='button' data-ss-lecture-id='39490076' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490076' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Course satisfaction survey</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490078' data-ss-event-type='button' data-ss-lecture-id='39490078' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490078' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490083' data-ss-event-type='button' data-ss-lecture-id='39490083' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490083' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fancy leaving a review?</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490088' data-ss-event-type='button' data-ss-lecture-id='39490088' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490088' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your feedback</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490091' data-ss-event-type='button' data-ss-lecture-id='39490091' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490091' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Let's get social</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490093' data-ss-event-type='button' data-ss-lecture-id='39490093' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490093' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Showcase your cert</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408786-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1413109' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/pricing-certified/lectures/39490095' data-ss-event-type='button' data-ss-lecture-id='39490095' data-ss-school-id='459083' data-ss-user-id='' href='/courses/pricing-certified/lectures/39490095' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Learn. Level-up. 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If you need help convincing your boss,</span> <a href="https://docs.google.com/document/d/1uRH1jHgTyZZtzrYrW9IWjv1-LCT1bF_2/edit?usp=sharing&ouid=117972847506442234003&rtpof=true&sd=true" target="_blank">we've done the hard part for you</a>.<br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408788-top { padding-top: 22.400000000000002px; } .b-164408788-bottom { padding-bottom: 22.400000000000002px; } .b-164408788-text_color { color: #000000; } .b-164408788-content_width { max-width: 720px; } .b-164408788-background_color { background-color: #ffffff; } .b-164408788-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-faq's " id="block-164408788"> <style> .block__text .b-164408788-text_color { color: #000000 } .block__text .b-164408788-content_width { width: 720px; } .block__text .b-164408788-heading_text_color h1, .block__text .b-164408788-heading_text_color h2, .block__text .b-164408788-heading_text_color h3, .block__text .b-164408788-heading_text_color h4, .block__text .b-164408788-heading_text_color h5, .block__text .b-164408788-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408788-top { padding-top: 40px; } .b-164408788-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408788-top b-164408788-bottom b-164408788-background_color'> <div class="block__text-wrapper b-164408788-content_width b-164408788-heading_text_color b-164408788-text_color" data-target="block.data.body"> <h4> <strong style="color:rgb(0, 0, 0);">FAQs.</strong><span style="color:rgb(0, 0, 0);"><br class="softbreak"></span> </h4><p><strong style="color:rgb(0, 0, 0);">Q: Who’s this course for?</strong></p><p><span style="color:rgb(0, 0, 0);">A: This course is packed with pricing theory that’ll supplement your knowledge, irrespective of whether you’re a solo product marketer or part of a larger team.</span><strong style="color:rgb(0, 0, 0);"><br class="softbreak"></strong></p><p><strong style="color:rgb(0, 0, 0);">Q: How does the course work?</strong></p><p><span style="color:rgb(0, 0, 0);">A: Once you enroll, you’ll work through the modules in whatever order suits your goals and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Pricing Certified!</span></p><p><strong style="color:rgb(0, 0, 0);">Q: How long will the course take to complete?</strong></p><p><span style="color:rgb(0, 0, 0);">A: The course is 100% OnDemand and fully self-paced and is approximately 5 hours.</span></p><p><strong style="color:rgb(0, 0, 0);">Q: What happens if I don’t pass the exams?</strong></p><p><span style="color:rgb(0, 0, 0);">A: If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.</span></p><p><strong style="color:rgb(0, 0, 0);">Q: How long will I have access to the course content?</strong></p><p><span style="color:rgb(0, 0, 0);">A: For life! One, one-off payment gives you unlimited to all the course’s content. </span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408789-top { padding-top: 22.400000000000002px; } .b-164408789-bottom { padding-bottom: 22.400000000000002px; } .b-164408789-card_style { --card_style: grid; } .b-164408789-gutter_width { --gutter-width: 24px; } .b-164408789-content_width { max-width: 960px; } .b-164408789-heading_color { color: #000000; } .b-164408789-background_color { background-color: #FFFFFF; } .b-164408789-card_border_color { border-color: #000000; } .b-164408789-card_border_width { border-width: 0px; } .b-164408789-card_border_radius { border-radius: 0px; } .b-164408789-card_text_alignment { text-align: center; } .b-164408789-button_border_radius { border-radius: 5px; } .b-164408789-card_background_color { background-color: #FFFFFF; }</style> <div class="course-block block featured_products " id="block-164408789"> <style> .block__featured-products__heading_text.b-164408789-heading_color { color: #000000; } .block__featured-products.b-164408789-background_color { background-color: #FFFFFF; } .block__featured-products .b-164408789-card_border_color, .block__featured-products .b-164408789-card_border_width { border: 0px solid #000000; } .block__featured-products .b-164408789-card_text_alignment .featured-product-card__content__title, .block__featured-products .b-164408789-card_text_alignment .course-card__content__subtitle { text-align: center; } .featured-product-card.b-164408789-card_background_color { background-color: #FFFFFF; } .block__featured-products__button .b-164408789-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164408789-top { padding-top: 40px; } .b-164408789-bottom { padding-bottom: 40px; } .b-164408789-gutter_width .block__columns, .b-164408789-gutter_width .block__columns__fixed { grid-column-gap: 24px; } } </style> <section class="bl block__featured-products block__featured-products__cards block__columns-per-row--3 b-164408789-top b-164408789-bottom b-164408789-gutter_width b-164408789-background_color"> <div class="block__featured-products__heading_text b-164408789-heading_color rich-text"><h4> <strong>Check out our other courses</strong><br class="softbreak"> </h4><p><br class="softbreak"></p></div> <div class="block__columns b-164408789-content_width">  <div data-featured-product-type="Course" data-featured-product-id="1227547" class="featured-product-card card-style-grid block__column b-164408789-card_background_color b-164408789-card_border_color b-164408789-card_border_width b-164408789-card_border_radius b-164408789-card_text_alignment"> <a href="/p/narrative-design-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/lCLRQ6uYQ0OIXiekPWbh" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Narrative Design Certified | Masters"> Narrative Design Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1227547" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Tell a story they can't ignore. 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Get certified in Narrative Design. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://cdn.filestackcontent.com/McOt76zUSLSIPutINkOD" alt="Marcus Andrews" /> <p class="featured-product-card__author__name" title="Marcus Andrews"> Marcus Andrews </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1227547" data-featured-product-id="1227547"> % </span> COMPLETE </div>  <p data-include-vat-price=2783848 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1332198" class="featured-product-card card-style-grid block__column b-164408789-card_background_color b-164408789-card_border_color b-164408789-card_border_width b-164408789-card_border_radius b-164408789-card_text_alignment"> <a href="/p/segmentation-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/Joa012TwQWXPKtZxY6tx" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Segmentation Certified | Masters"> Segmentation Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1332198" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Fine-tune your focus. 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