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class='cts__artImg'/> <div class='cts__artText'> Shower-Friendly Carton Packaging </div> </div> </a><a href='/innovation/innersence-organic-beauty' class='cts__art'> <div class='cts__artImgCont'> <img alt='Water-Economizing Refill Pouches Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/459/459210/459210_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Water-Economizing Refill Pouches </div> </div> </a><a href='/innovation/unilever-2' class='cts__art'> <div class='cts__artImgCont'> <img alt='Refillable Deodorant Products Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/499/499235/499235_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Refillable Deodorant Products </div> </div> </a><a href='/innovation/reduce-packaging-waste' class='cts__art'> <div class='cts__artImgCont'> <img alt='Waste-Reducing Bathroom Displays Article Thubnail' 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href='/innovation/the-ecofill' class='cts__art'> <div class='cts__artImgCont'> <img alt='Low-Impact Reusable Cosmetic Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/468/468527/468527_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Low-Impact Reusable Cosmetic Packaging </div> </div> </a><a href='/innovation/era-zero-waste' class='cts__art'> <div class='cts__artImgCont'> <img alt='Circular Personal Care Systems Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/434/434564/434564_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Circular Personal Care Systems </div> </div> </a><a href='/innovation/kankan' class='cts__art'> <div class='cts__artImgCont'> <img alt='Refillable Canned Body Care Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/501/501047/501047_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Refillable Canned Body Care </div> </div> </a></div> <div class='ctsa__topArtBtnCont ctsa__topArtBtnCont--next'> <label class='ctsa__topArtBtnLbl'>Next<Br/>Set of Related Innovations</label> <button type='button' class='cts__btn cts__btn--small ctsa__topArtBtn ctsa__topArtBtn--next' aria-label='Hot Bar Next Set'> <span class='material-symbols-outlined'>arrow_forward</span> </button> </div> </div> <div class='ctsa__articleInner'> <div class='ctsa__articleLeft'> <div class='ctsa__gallery'> <div class='ctsa__imgCont'> <img alt='Refillable Shower Gel Systems Main Gallery Image' src='https://cdn.trendhunterstatic.com/thumbs/513/shower-gel-bottle.jpeg?auto=webp' class='ctsa__img' /> </div> <div class='ctsa__gControls'> <button type='button' class='ctsa__gBtn ctsa__gBtn--next' aria-label='Gallery Next'></button> <button type='button' class='ctsa__gBtn ctsa__gBtn--prev' aria-label='Gallery Previous'></button> </div> </div> <h2 class='ctsa__h2'>Wild's Shower Gel Refills are Compostable and Plastic-Free</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/LauraMcQuarrie'>Laura McQuarrie — August 25, 2023</a> <div class='ctsa__refs'>References: <a target=_blank href='https://thedieline.com/blog/2023/8/8/wild-announces-refillable-shower-gel-dispenser-system-designed-by-morrama' class='ctsa__ref' rel='nofollow noreferrer'>thedieline</a> & <a target=_blank href='https://www.wearewild.com/' class='ctsa__ref' rel='nofollow noreferrer'>wearewild</a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='https://www.cleanthesky.com/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <img width=300 height=300 alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-3.png?auto=webp' class='cts__bannerImg' /> </a></div> <p class='cts__p'>Award-winning industrial design and innovation consultancy Morrama created a sustainable shower gel system for Wild that's refillable and features minimal plastic. With refillable components made from 70% bamboo starch and 30% plant starch from agricultural waste, the design can be added to the compost or general waste so that it can biodegrade faster than a banana peel. </p><p class='cts__p'>“Transporting liquids without plastic or high energy aluminum has, until now, been a major challenge for the cosmetics industry," said Jo Barnard, founder of Morrama, "As with the Wild deodorant, we wanted to ensure that the refill would leave no trace, breaking down completely, even in landfill conditions, in less than two years." </p><p class='cts__p'>Of this sustainable packaging innovation, only the pump part of the dispensing system is plastic—50% post-consumer recycled plastic. </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> 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