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</li> <li id="toc-Osnovni_pojmovi_i_definicije" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Osnovni_pojmovi_i_definicije"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Osnovni pojmovi i definicije</span> </div> </a> <ul id="toc-Osnovni_pojmovi_i_definicije-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Oblici_i_forme" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Oblici_i_forme"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Oblici i forme</span> </div> </a> <ul id="toc-Oblici_i_forme-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Reference" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Reference"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Reference</span> </div> </a> <ul id="toc-Reference-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Literatura" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Literatura"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Literatura</span> </div> </a> <ul id="toc-Literatura-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Sadržaj" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" lang="sh-Latn" dir="ltr"> <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Prikaži/sakrij sadržaj" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Prikaži/sakrij sadržaj</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading" lang="sh-Latn" dir="ltr"><span class="mw-page-title-main">Televizijska reklama</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" lang="sh-Latn" dir="ltr"> <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Prijedi na druge jezične varijante članka. Dostupno je na 39 jezika" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-39" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">39 jezika</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%A5%D8%B9%D9%84%D8%A7%D9%86_%D8%AA%D9%84%D9%81%D8%B2%D9%8A%D9%88%D9%86%D9%8A" title="إعلان تلفزيوني — Arapski" lang="ar" hreflang="ar" data-title="إعلان تلفزيوني" data-language-autonym="العربية" data-language-local-name="Arapski" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-bn mw-list-item"><a href="https://bn.wikipedia.org/wiki/%E0%A6%9F%E0%A7%87%E0%A6%B2%E0%A6%BF%E0%A6%AD%E0%A6%BF%E0%A6%B6%E0%A6%A8_%E0%A6%AC%E0%A6%BF%E0%A6%9C%E0%A7%8D%E0%A6%9E%E0%A6%BE%E0%A6%AA%E0%A6%A8" title="টেলিভিশন বিজ্ঞাপন — Bengalski" lang="bn" hreflang="bn" data-title="টেলিভিশন বিজ্ঞাপন" data-language-autonym="বাংলা" data-language-local-name="Bengalski" class="interlanguage-link-target"><span>বাংলা</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Televizn%C3%AD_reklama" title="Televizní reklama — Češki" lang="cs" hreflang="cs" data-title="Televizní reklama" data-language-autonym="Čeština" data-language-local-name="Češki" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Tv-reklame" title="Tv-reklame — Danski" lang="da" hreflang="da" data-title="Tv-reklame" data-language-autonym="Dansk" data-language-local-name="Danski" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Fernsehwerbung" title="Fernsehwerbung — Nemački" lang="de" hreflang="de" data-title="Fernsehwerbung" data-language-autonym="Deutsch" data-language-local-name="Nemački" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-en mw-list-item"><a href="https://en.wikipedia.org/wiki/Television_advertisement" title="Television advertisement — Engleski" lang="en" hreflang="en" data-title="Television advertisement" data-language-autonym="English" data-language-local-name="Engleski" class="interlanguage-link-target"><span>English</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Comercial_de_televisi%C3%B3n" title="Comercial de televisión — Španski" lang="es" hreflang="es" data-title="Comercial de televisión" data-language-autonym="Español" data-language-local-name="Španski" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D9%BE%DB%8C%D8%A7%D9%85_%D8%A8%D8%A7%D8%B2%D8%B1%DA%AF%D8%A7%D9%86%DB%8C" title="پیام بازرگانی — Persijski" lang="fa" hreflang="fa" data-title="پیام بازرگانی" data-language-autonym="فارسی" data-language-local-name="Persijski" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Televisiomainonta" title="Televisiomainonta — Finski" lang="fi" hreflang="fi" data-title="Televisiomainonta" data-language-autonym="Suomi" data-language-local-name="Finski" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Publicit%C3%A9_t%C3%A9l%C3%A9vis%C3%A9e" title="Publicité télévisée — Francuski" lang="fr" hreflang="fr" data-title="Publicité télévisée" data-language-autonym="Français" data-language-local-name="Francuski" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%A1%D7%A8%D7%98%D7%95%D7%9F_%D7%A4%D7%A8%D7%A1%D7%95%D7%9E%D7%AA" title="סרטון פרסומת — Hebrejski" lang="he" hreflang="he" data-title="סרטון פרסומת" data-language-autonym="עברית" data-language-local-name="Hebrejski" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-hi mw-list-item"><a href="https://hi.wikipedia.org/wiki/%E0%A4%9F%E0%A5%80%E0%A4%B5%E0%A5%80_%E0%A4%B5%E0%A4%BF%E0%A4%9C%E0%A5%8D%E0%A4%9E%E0%A4%BE%E0%A4%AA%E0%A4%A8" title="टीवी विज्ञापन — Hindi" lang="hi" hreflang="hi" data-title="टीवी विज्ञापन" data-language-autonym="हिन्दी" data-language-local-name="Hindi" class="interlanguage-link-target"><span>हिन्दी</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/%D5%80%D5%A5%D5%BC%D5%B8%D6%82%D5%BD%D5%BF%D5%A1%D5%BF%D5%A5%D5%BD%D5%A1%D5%B5%D5%AB%D5%B6_%D5%A3%D5%B8%D5%BE%D5%A1%D5%A6%D5%A4" title="Հեռուստատեսային գովազդ — Jermenski" lang="hy" hreflang="hy" data-title="Հեռուստատեսային գովազդ" data-language-autonym="Հայերեն" data-language-local-name="Jermenski" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Iklan_televisi" title="Iklan televisi — Indonezijski" lang="id" hreflang="id" data-title="Iklan televisi" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonezijski" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Pubblicit%C3%A0_televisiva" title="Pubblicità televisiva — Italijanski" lang="it" hreflang="it" data-title="Pubblicità televisiva" data-language-autonym="Italiano" data-language-local-name="Italijanski" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B7%E3%83%A3%E3%83%AB%E3%83%A1%E3%83%83%E3%82%BB%E3%83%BC%E3%82%B8" title="コマーシャルメッセージ — Japanski" lang="ja" hreflang="ja" data-title="コマーシャルメッセージ" data-language-autonym="日本語" data-language-local-name="Japanski" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-ka mw-list-item"><a href="https://ka.wikipedia.org/wiki/%E1%83%A1%E1%83%90%E1%83%A2%E1%83%94%E1%83%9A%E1%83%94%E1%83%95%E1%83%98%E1%83%96%E1%83%98%E1%83%9D_%E1%83%A0%E1%83%94%E1%83%99%E1%83%9A%E1%83%90%E1%83%9B%E1%83%90" title="სატელევიზიო რეკლამა — Gruzijski" lang="ka" hreflang="ka" data-title="სატელევიზიო რეკლამა" data-language-autonym="ქართული" data-language-local-name="Gruzijski" class="interlanguage-link-target"><span>ქართული</span></a></li><li class="interlanguage-link interwiki-km mw-list-item"><a href="https://km.wikipedia.org/wiki/%E1%9E%80%E1%9E%B6%E1%9E%9A%E1%9E%95%E1%9F%92%E1%9E%9F%E1%9E%B6%E1%9E%99%E1%9E%9A%E1%9E%94%E1%9E%9F%E1%9F%8B%E1%9E%91%E1%9E%BC%E1%9E%9A%E1%9E%91%E1%9E%9F%E1%9F%92%E1%9E%9F%E1%9E%93%E1%9F%8D" title="ការផ្សាយរបស់ទូរទស្សន៍ — Kmerski" lang="km" hreflang="km" data-title="ការផ្សាយរបស់ទូរទស្សន៍" data-language-autonym="ភាសាខ្មែរ" data-language-local-name="Kmerski" class="interlanguage-link-target"><span>ភាសាខ្មែរ</span></a></li><li class="interlanguage-link interwiki-kn mw-list-item"><a href="https://kn.wikipedia.org/wiki/%E0%B2%9F%E0%B2%BF%E0%B2%B5%E0%B2%BF_(%E0%B2%A6%E0%B3%82%E0%B2%B0%E0%B2%A6%E0%B2%B0%E0%B3%8D%E0%B2%B6%E0%B2%A8)_%E0%B2%9C%E0%B2%BE%E0%B2%B9%E0%B3%80%E0%B2%B0%E0%B2%BE%E0%B2%A4%E0%B3%81%E0%B2%97%E0%B2%B3%E0%B3%81" title="ಟಿವಿ (ದೂರದರ್ಶನ) ಜಾಹೀರಾತುಗಳು — Kanada" lang="kn" hreflang="kn" data-title="ಟಿವಿ (ದೂರದರ್ಶನ) ಜಾಹೀರಾತುಗಳು" data-language-autonym="ಕನ್ನಡ" data-language-local-name="Kanada" class="interlanguage-link-target"><span>ಕನ್ನಡ</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%ED%85%94%EB%A0%88%EB%B9%84%EC%A0%84_%EA%B4%91%EA%B3%A0" title="텔레비전 광고 — Korejski" lang="ko" hreflang="ko" data-title="텔레비전 광고" data-language-autonym="한국어" data-language-local-name="Korejski" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Iklan_televisyen" title="Iklan televisyen — Malajski" lang="ms" hreflang="ms" data-title="Iklan televisyen" data-language-autonym="Bahasa Melayu" data-language-local-name="Malajski" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-ne mw-list-item"><a href="https://ne.wikipedia.org/wiki/%E0%A4%9F%E0%A5%87%E0%A4%B2%E0%A4%BF%E0%A4%AD%E0%A4%BF%E0%A4%9C%E0%A4%A8_%E0%A4%B5%E0%A4%BF%E0%A4%9C%E0%A5%8D%E0%A4%9E%E0%A4%BE%E0%A4%AA%E0%A4%A8" title="टेलिभिजन विज्ञापन — Nepalski" lang="ne" hreflang="ne" data-title="टेलिभिजन विज्ञापन" data-language-autonym="नेपाली" data-language-local-name="Nepalski" class="interlanguage-link-target"><span>नेपाली</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/TV-reklame" title="TV-reklame — Norveški bokmål" lang="nb" hreflang="nb" data-title="TV-reklame" data-language-autonym="Norsk bokmål" data-language-local-name="Norveški bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Reklama_telewizyjna" title="Reklama telewizyjna — Poljski" lang="pl" hreflang="pl" data-title="Reklama telewizyjna" data-language-autonym="Polski" data-language-local-name="Poljski" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Comercial_de_televis%C3%A3o" title="Comercial de televisão — Portugalski" lang="pt" hreflang="pt" data-title="Comercial de televisão" data-language-autonym="Português" data-language-local-name="Portugalski" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/Reclam%C4%83_de_televiziune" title="Reclamă de televiziune — Rumunski" lang="ro" hreflang="ro" data-title="Reclamă de televiziune" data-language-autonym="Română" data-language-local-name="Rumunski" class="interlanguage-link-target"><span>Română</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%A2%D0%B5%D0%BB%D0%B5%D0%B2%D0%B8%D0%B7%D0%B8%D0%BE%D0%BD%D0%BD%D0%B0%D1%8F_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0" title="Телевизионная реклама — Ruski" lang="ru" hreflang="ru" data-title="Телевизионная реклама" data-language-autonym="Русский" data-language-local-name="Ruski" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-si mw-list-item"><a href="https://si.wikipedia.org/wiki/%E0%B6%BB%E0%B7%96%E0%B6%B4%E0%B7%80%E0%B7%8F%E0%B7%84%E0%B7%92%E0%B6%B1%E0%B7%93_%E0%B7%80%E0%B7%99%E0%B7%85%E0%B6%AF_%E0%B6%AF%E0%B7%90%E0%B6%B1%E0%B7%8A%E0%B7%80%E0%B7%93%E0%B6%B8%E0%B7%8A" title="රූපවාහිනී වෙළද දැන්වීම් — Singaleski" lang="si" hreflang="si" data-title="රූපවාහිනී වෙළද දැන්වීම්" data-language-autonym="සිංහල" data-language-local-name="Singaleski" class="interlanguage-link-target"><span>සිංහල</span></a></li><li class="interlanguage-link interwiki-sl mw-list-item"><a href="https://sl.wikipedia.org/wiki/Televizijski_oglas" title="Televizijski oglas — Slovenački" lang="sl" hreflang="sl" data-title="Televizijski oglas" data-language-autonym="Slovenščina" data-language-local-name="Slovenački" class="interlanguage-link-target"><span>Slovenščina</span></a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/%D0%A2%D0%B5%D0%BB%D0%B5%D0%B2%D0%B8%D0%B7%D0%B8%D1%98%D1%81%D0%BA%D0%B0_%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0" title="Телевизијска реклама — Srpski" lang="sr" hreflang="sr" data-title="Телевизијска реклама" data-language-autonym="Српски / srpski" data-language-local-name="Srpski" class="interlanguage-link-target"><span>Српски / srpski</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/TV-reklam" title="TV-reklam — Švedski" lang="sv" hreflang="sv" data-title="TV-reklam" data-language-autonym="Svenska" data-language-local-name="Švedski" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tg mw-list-item"><a href="https://tg.wikipedia.org/wiki/%D0%A2%D0%B0%D0%B1%D0%BB%D0%B8%D2%93%D0%BE%D1%82%D0%B8_%D1%82%D0%B5%D0%BB%D0%B5%D0%B2%D0%B8%D0%B7%D0%B8%D0%BE%D0%BD%D3%A3" title="Таблиғоти телевизионӣ — Tađik" lang="tg" hreflang="tg" data-title="Таблиғоти телевизионӣ" data-language-autonym="Тоҷикӣ" data-language-local-name="Tađik" class="interlanguage-link-target"><span>Тоҷикӣ</span></a></li><li class="interlanguage-link interwiki-th mw-list-item"><a href="https://th.wikipedia.org/wiki/%E0%B9%82%E0%B8%86%E0%B8%A9%E0%B8%93%E0%B8%B2%E0%B9%82%E0%B8%97%E0%B8%A3%E0%B8%97%E0%B8%B1%E0%B8%A8%E0%B8%99%E0%B9%8C" title="โฆษณาโทรทัศน์ — Tajlandski" lang="th" hreflang="th" data-title="โฆษณาโทรทัศน์" data-language-autonym="ไทย" data-language-local-name="Tajlandski" class="interlanguage-link-target"><span>ไทย</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Televizyon_reklam%C4%B1" title="Televizyon reklamı — Turski" lang="tr" hreflang="tr" data-title="Televizyon reklamı" data-language-autonym="Türkçe" data-language-local-name="Turski" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Phim_qu%E1%BA%A3ng_c%C3%A1o" title="Phim quảng cáo — Vijetnamski" lang="vi" hreflang="vi" data-title="Phim quảng cáo" data-language-autonym="Tiếng Việt" data-language-local-name="Vijetnamski" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-wuu mw-list-item"><a href="https://wuu.wikipedia.org/wiki/%E7%94%B5%E8%A7%86%E5%B9%BF%E5%91%8A" title="电视广告 — Wu kineski" lang="wuu" hreflang="wuu" data-title="电视广告" data-language-autonym="吴语" data-language-local-name="Wu kineski" class="interlanguage-link-target"><span>吴语</span></a></li><li class="interlanguage-link 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data-language-autonym="粵語" data-language-local-name="kantonski" class="interlanguage-link-target"><span>粵語</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q854995#sitelinks-wikipedia" title="Uredi međujezične poveznice" class="wbc-editpage">Uredi veze</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Imenski prostori"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" lang="sh-Latn" dir="ltr"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Televizijska_reklama" title="Vidi stranicu sadržaja [c]" accesskey="c"><span>Stranica</span></a></li><li id="ca-talk" class="new 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data-event-name="pinnable-header.vector-page-tools.pin">premjesti na bočnu traku</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">sakrij</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="Više mogućnosti" lang="sh-Latn" dir="ltr"> <div class="vector-menu-heading"> Radnje </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/Televizijska_reklama"><span>Prikaži</span></a></li><li id="ca-more-ve-edit" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Televizijska_reklama&veaction=edit" title="Uredite ovu stranicu [v]" accesskey="v"><span>Uredi</span></a></li><li id="ca-more-edit" class="collapsible vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Televizijska_reklama&action=edit" title="Uredite izvorni kod ove stranice [e]" accesskey="e"><span>Uredi kod</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Televizijska_reklama&action=history"><span>Historija</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" lang="sh-Latn" dir="ltr"> <div class="vector-menu-heading"> Opšte </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Posebno:%C5%A0to_vodi_ovdje/Televizijska_reklama" title="Pogledajte listu svih stranica koje vode ovamo [j]" accesskey="j"><span>Šta vodi ovamo</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Posebno:Povezane_izmjene/Televizijska_reklama" rel="nofollow" title="Prelistajte nedavne izmjene stranica koje su povezane s ovom [k]" accesskey="k"><span>Povezane 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href="/w/index.php?title=Posebno:Skra%C4%87iva%C4%8D_adresa&url=https%3A%2F%2Fsh.wikipedia.org%2Fwiki%2FTelevizijska_reklama"><span>Skrati URL</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Posebno:QrCode&url=https%3A%2F%2Fsh.wikipedia.org%2Fwiki%2FTelevizijska_reklama"><span>Preuzmi QR kod</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" lang="sh-Latn" dir="ltr"> <div class="vector-menu-heading"> Štampanje/izvoz </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-create_a_book" class="mw-list-item"><a href="/w/index.php?title=Posebno:Kolekcija&bookcmd=book_creator&referer=Televizijska+reklama"><span>Napravi knjigu</span></a></li><li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Posebno:DownloadAsPdf&page=Televizijska_reklama&action=show-download-screen"><span>Preuzmi kao PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=Televizijska_reklama&printable=yes" title="Odštampajte ovu stranicu [p]" accesskey="p"><span>Odštampaj</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" lang="sh-Latn" dir="ltr"> <div class="vector-menu-heading"> Na drugim projektima </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="wb-otherproject-link wb-otherproject-commons mw-list-item"><a href="https://commons.wikimedia.org/wiki/Category:Television_advertising" hreflang="en"><span>Wikimedia Commons</span></a></li><li id="t-wikibase" class="wb-otherproject-link wb-otherproject-wikibase-dataitem mw-list-item"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q854995" title="Pogledajte povezanu stavku u skladištu podataka [g]" accesskey="g"><span>Stavka na Wikipodacima</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Pomagala"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Izgled"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Izgled</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">premjesti na bočnu traku</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">sakrij</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">Izvor: Wikipedija</div> </div> <div id="contentSub" lang="sh-Latn" dir="ltr"><div id="mw-content-subtitle" lang="sh-Latn" dir="ltr"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="sh-Latn" dir="ltr"><p><b>Televizijska reklama</b> (skraćeno: <b>TV reklama</b>) je specifična audio vizuelna forma <a href="/wiki/Propaganda" title="Propaganda">propagande</a>, namenjena za <a href="/wiki/Reklama" title="Reklama">oglašavanje</a> proizvoda, usluga, i sl. na <a href="/w/index.php?title=Televizijska_stanica&action=edit&redlink=1" class="new" title="Televizijska stanica (stranica ne postoji)">televizijskim stanicama</a>. </p><p>Pod pojmom telvizijska reklama, obično se misli na minijaturni reklamni <a href="/wiki/Film" title="Film">film</a>, kratku <a href="/wiki/Video" title="Video">video</a>-audio formu u kojoj se, prema svim pravilima filmske umetnosti (filmskog jezika), javnosti prezentira određeni proizvod, usluga ili nekakva ideja koju je potrebno afirmisati, objaviti, upoznati sa njom zainteresovane pojedince, odnosno ciljne društvene grupe. </p><p>Prva televizijska reklama emitovana je u <a href="/wiki/Sjedinjene_Ameri%C4%8Dke_Dr%C5%BEave" title="Sjedinjene Američke Države">SAD</a> 1.jula. 1941. godine u 8 sati ujutro. Televizijska stanica WNBT zvanično je objavila u svom programu reklamni znak kompanije satova "Bulova". </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Osnovni_pojmovi_i_definicije">Osnovni pojmovi i definicije</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Televizijska_reklama&veaction=edit&section=1" title="Uredi odjeljak Osnovni pojmovi i definicije" class="mw-editsection-visualeditor"><span>uredi</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Televizijska_reklama&action=edit&section=1" title="Uredi kôd odjeljka Osnovni pojmovi i definicije"><span>uredi kod</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>U teoriji i praksi koja se bavi propagandom, komunikacijama i medijima, TV reklama je postala predmet sukoba i sporova oko njene prave prirode i, u krajnjoj liniji, umetničkog integriteta. Dok joj jedni odriču propagandno svojstvo nazivajući je nevinom persuazijom koja potrošačima pomaže u pravu izbora i pružanju informacije, drugi TV reklami zlokobno pripisuju strašne manipulativne mogućnosti, koje ljudsko biće pretvaraju u neku vrstu robota, "zombija" ispranog mozga. </p><p>Koliko je ova problematika aktuelna vidi se i po tome što je još uvek česta terminološka zbrka oko pojmova propaganda i reklama, koji se mešaju do te mere da je kod nas čak odomaćen i pojam ekonomska propaganda,(1) ili TV spot (2), kojim se obično označavaju reklamni sadržaji svih vrsta, koji se bave oglašavanjem ili promovisanjem tema iz oblasti privrede ili usluga. </p><p>U suštini, TV reklama se razvila iz reklamnog filma, kao njegova specifična televizijska varijanta. Reklamni film, sa druge strane, predstavlja jedan poseban podžanr propagandnog filma, koga kao benigniju i neviniju varijantu danas možemo naći u gotovo svim oblastima društvenog života. </p><p>Ono što ga razlikuje od propagandnih filmova, jeste njegova specifična i prepoznatljiva forma, posebna dramaturgija, modifikovani i osobeni filmski jezik kojim se služi i, naravno, jasno određena primenjena svrha za koju je namenjen. </p> <div class="mw-heading mw-heading2"><h2 id="Oblici_i_forme">Oblici i forme</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Televizijska_reklama&veaction=edit&section=2" title="Uredi odjeljak Oblici i forme" class="mw-editsection-visualeditor"><span>uredi</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Televizijska_reklama&action=edit&section=2" title="Uredi kôd odjeljka Oblici i forme"><span>uredi kod</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Televizijska reklama može imati različite forme od kojih su neke uobičajene i čak standardizovane (kao npr. klasični reklamni TV spot u trajanju do 30 sec.), može biti i pravi mali igrani <a href="/wiki/Film" title="Film">film</a> sa prepoznatljivom dramaturgijom, pričom, glumcima, različitih dužina trajanja, može se prikazivati u nastavcima (epizodama), tokom dužeg vremenskog perioda, i sl. </p><p>Pored njenih nesumnjino umetničkih kvaliteta, TV reklamom dominiraju i time njenu svrhu određuju propagandni modeli <a href="/wiki/Komunikacija" title="Komunikacija">komunikacije.</a> Ovo modeli nalaze se u obliku propagandnih tehnika koje određuju i konačnu formu svake televizijske reklame. </p> <div class="mw-heading mw-heading2"><h2 id="Reference">Reference</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Televizijska_reklama&veaction=edit&section=3" title="Uredi odjeljak Reference" class="mw-editsection-visualeditor"><span>uredi</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Televizijska_reklama&action=edit&section=3" title="Uredi kôd odjeljka Reference"><span>uredi kod</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>1. EPP - Ekonomsko propagandni program, uobičajeni skraćenica na domaćem tržišnom i medijskom prostoru. Ovaj termin je specifično naša kovanica i nema paralela u stranoj literaturi i praksi, u kojoj je poznat pojam advertajsing (Advertising, eng.) - oglašavanje putem medija. </p><p>2. TV spot je, zapravo, naš domaći nezgrapan prevod engleskog pojma commercial, kojim se kolokvijalno naziva televizijska reklama, u smislu kratke propagandne televizijske forme. U svetskoj literaturi i praksi ovaj termin označava kratku reklamnu video ili filmsku formu, u ograničenom trajanju do 30 sekundi, u ređim slučajevima do 1 minut. Kod nas se ovaj termin neprecizno upotrebljava i za druge, potpuno različite televizijske forme, kao što je npr. muzički video klip, i sl. </p> <div class="mw-heading mw-heading2"><h2 id="Literatura">Literatura</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Televizijska_reklama&veaction=edit&section=4" title="Uredi odjeljak Literatura" class="mw-editsection-visualeditor"><span>uredi</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Televizijska_reklama&action=edit&section=4" title="Uredi kôd odjeljka Literatura"><span>uredi kod</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="infobox sisterproject" style="width: 300px"> <div style="float: left;"><figure class="mw-halign-none" typeof="mw:File"><a href="https://commons.wikimedia.org/wiki/Category:Television_commercials" title="commons:Category:Television commercials"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/4a/Commons-logo.svg/15px-Commons-logo.svg.png" decoding="async" width="15" height="20" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/4a/Commons-logo.svg/23px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></a><figcaption></figcaption></figure></div> <div style="margin-left: 20px;"><i><b><a href="https://commons.wikimedia.org/wiki/Category:Television_commercials" class="extiw" title="commons:Category:Television commercials">Televizijska reklama</a></b></i> na <a href="https://commons.wikimedia.org/wiki/Glavna_stranica_-_%D0%93%D0%BB%D0%B0%D0%B2%D0%BD%D0%B0_%D1%81%D1%82%D1%80%D0%B0%D0%BD%D0%B8%D1%86%D0%B0" class="extiw" title="commons:Glavna stranica - Главна страница">Wikimedijinoj ostavi</a> </div> </div> <ul><li>Tadić, Darko:"Televizijska reklama kao propagandno sredstvo", Spektrum, Beograd, 2006.</li> <li>Las, Vilijam i Ervin, Setl: "Istorija američke televizije", (Izvodi - za internu upotrebu studenata FDU),Univerzitet umetnosti, Beograd, 1978.</li> <li>Kaznev, Žan: "Sociologija radio-televizije", BIGZ,Beograd, 1976.</li> <li>Čolović, Ivan i Vuković, Đorđije: "Pravci u istraživanju reklame", Treći program, broj 41, Radio Beograd, 2-1979.</li> <li>Klark M.Agnev & Neil O Brien: "Televizijska reklama", Panorama, Zagreb, 1965.</li></ul>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="" lang="sh-Latn" dir="ltr">Izvor: <a dir="ltr" href="https://sh.wikipedia.org/w/index.php?title=Televizijska_reklama&oldid=41581678">https://sh.wikipedia.org/w/index.php?title=Televizijska_reklama&oldid=41581678</a></div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Posebno:Kategorije" title="Posebno:Kategorije">Kategorije</a>: <ul><li><a href="/wiki/Kategorija:TV-reklame" title="Kategorija:TV-reklame">TV-reklame</a></li><li><a href="/wiki/Kategorija:Reklama" title="Kategorija:Reklama">Reklama</a></li><li><a href="/wiki/Kategorija:Marketing" title="Kategorija:Marketing">Marketing</a></li><li><a href="/wiki/Kategorija:Televizijski_%C5%BEanrovi" title="Kategorija:Televizijski žanrovi">Televizijski žanrovi</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" lang="sh-Latn" dir="ltr"> <ul id="footer-info"> <li id="footer-info-lastmod"> Ova stranica je posljednji put izmijenjena 19. oktobra 2023. u 16:10.</li> <li id="footer-info-copyright">Tekst je dostupan pod licencom <a rel="nofollow" class="external text" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en">Creative Commons Attribution-ShareAlike</a>; mogu se primijeniti i dodatni uslovi. 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