CINXE.COM

<!DOCTYPE html><html lang="en"><head><meta charset="UTF-8"><meta name="viewport" content="width=device-width, initial-scale=1"><link rel="profile" href="https://gmpg.org/xfn/11"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><style>img:is([sizes="auto" i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}</style><title>How to Utilise TikTok for Business | The Good Marketer</title><meta name="description" content="At The Good Marketer, we help businesses thrive by creating creative, data-driven strategies that drive results on TikTok. Let us take your brand to the next level!" /><link rel="canonical" href="https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="How to Utilise TikTok for Business | The Good Marketer" /><meta property="og:description" content="At The Good Marketer, we help businesses thrive by creating creative, data-driven strategies that drive results on TikTok. Let us take your brand to the next level!" /><meta property="og:url" content="https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/" /><meta property="og:site_name" content="The Good Marketer" /><meta property="article:published_time" content="2024-11-22T10:32:57+00:00" /><meta property="article:modified_time" content="2024-11-26T15:57:08+00:00" /><meta property="og:image" content="https://thegoodmarketer.co.uk/wp-content/uploads/2024/11/TGM-Blogs-2-1.jpg" /><meta property="og:image:width" content="1200" /><meta property="og:image:height" content="800" /><meta property="og:image:type" content="image/jpeg" /><meta name="author" content="Mack -" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:label1" content="Written by" /><meta name="twitter:data1" content="Mack -" /><meta name="twitter:label2" content="Est. reading time" /><meta name="twitter:data2" content="5 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/#article","isPartOf":{"@id":"https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/"},"author":{"name":"Mack -","@id":"https://thegoodmarketer.co.uk/#/schema/person/8637926a3b04e6daef07a3f1c0875295"},"headline":"How to Utilise TikTok for Business","datePublished":"2024-11-22T10:32:57+00:00","dateModified":"2024-11-26T15:57:08+00:00","mainEntityOfPage":{"@id":"https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/"},"wordCount":1036,"commentCount":0,"publisher":{"@id":"https://thegoodmarketer.co.uk/#organization"},"image":{"@id":"https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/#primaryimage"},"thumbnailUrl":"https://thegoodmarketer.co.uk/wp-content/uploads/2024/11/TGM-Blogs-2-1.jpg","articleSection":["blog"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/#respond"]}]},{"@type":"WebPage","@id":"https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/","url":"https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/","name":"How to Utilise TikTok for Business | The Good Marketer","isPartOf":{"@id":"https://thegoodmarketer.co.uk/#website"},"primaryImageOfPage":{"@id":"https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/#primaryimage"},"image":{"@id":"https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/#primaryimage"},"thumbnailUrl":"https://thegoodmarketer.co.uk/wp-content/uploads/2024/11/TGM-Blogs-2-1.jpg","datePublished":"2024-11-22T10:32:57+00:00","dateModified":"2024-11-26T15:57:08+00:00","description":"At The Good Marketer, we help businesses thrive by creating creative, data-driven strategies that drive results on TikTok. Let us take your brand to the next level!","breadcrumb":{"@id":"https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/#primaryimage","url":"https://thegoodmarketer.co.uk/wp-content/uploads/2024/11/TGM-Blogs-2-1.jpg","contentUrl":"https://thegoodmarketer.co.uk/wp-content/uploads/2024/11/TGM-Blogs-2-1.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://thegoodmarketer.co.uk/"},{"@type":"ListItem","position":2,"name":"How to Utilise TikTok for Business"}]},{"@type":"WebSite","@id":"https://thegoodmarketer.co.uk/#website","url":"https://thegoodmarketer.co.uk/","name":"The Good Marketer","description":"","publisher":{"@id":"https://thegoodmarketer.co.uk/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://thegoodmarketer.co.uk/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https://thegoodmarketer.co.uk/#organization","name":"The Good Marketer","url":"https://thegoodmarketer.co.uk/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https://thegoodmarketer.co.uk/#/schema/logo/image/","url":"https://thegoodmarketer.co.uk/wp-content/uploads/2020/07/cropped-TGM-FAV.jpg","contentUrl":"https://thegoodmarketer.co.uk/wp-content/uploads/2020/07/cropped-TGM-FAV.jpg","width":500,"height":166,"caption":"The Good Marketer"},"image":{"@id":"https://thegoodmarketer.co.uk/#/schema/logo/image/"}},{"@type":"Person","@id":"https://thegoodmarketer.co.uk/#/schema/person/8637926a3b04e6daef07a3f1c0875295","name":"Mack -","image":{"@type":"ImageObject","inLanguage":"en","@id":"https://thegoodmarketer.co.uk/#/schema/person/image/","url":"https://thegoodmarketer.co.uk/wp-content/litespeed/avatar/0b8cb4a62a35d806ca3310f823b676b9.jpg?ver=1739546398","contentUrl":"https://thegoodmarketer.co.uk/wp-content/litespeed/avatar/0b8cb4a62a35d806ca3310f823b676b9.jpg?ver=1739546398","caption":"Mack -"}}]}</script> <link rel='dns-prefetch' href='//s.ksrndkehqnwntyxlhgto.com' /><link rel='dns-prefetch' href='//fonts.googleapis.com' /><link rel='dns-prefetch' href='//fonts.gstatic.com' /><link rel="alternate" type="application/rss+xml" title="The Good Marketer » Feed" href="https://thegoodmarketer.co.uk/feed/" /><link rel="alternate" type="application/rss+xml" title="The Good Marketer » Comments Feed" href="https://thegoodmarketer.co.uk/comments/feed/" /><link rel="alternate" type="application/rss+xml" title="The Good Marketer » How to Utilise TikTok for Business Comments Feed" href="https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/feed/" /><link data-optimized="1" rel='stylesheet' id='astra-theme-css-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/774ad5e7ef24e014ae43f860a02598d1.css?ver=598d1' media='all' /><style id='astra-theme-css-inline-css'>.ast-no-sidebar .entry-content .alignfull{margin-left:calc(-50vw + 50%);margin-right:calc(-50vw + 50%);max-width:100vw;width:100vw}.ast-no-sidebar .entry-content .alignwide{margin-left:calc(-41vw + 50%);margin-right:calc(-41vw + 50%);max-width:unset;width:unset}.ast-no-sidebar .entry-content .alignfull .alignfull,.ast-no-sidebar .entry-content .alignfull .alignwide,.ast-no-sidebar .entry-content .alignwide .alignfull,.ast-no-sidebar .entry-content .alignwide .alignwide,.ast-no-sidebar .entry-content .wp-block-column .alignfull,.ast-no-sidebar .entry-content .wp-block-column .alignwide{width:100%;margin-left:auto;margin-right:auto}.wp-block-gallery,.blocks-gallery-grid{margin:0}.wp-block-separator{max-width:100px}.wp-block-separator.is-style-wide,.wp-block-separator.is-style-dots{max-width:none}.entry-content .has-2-columns .wp-block-column:first-child{padding-right:10px}.entry-content .has-2-columns .wp-block-column:last-child{padding-left:10px}@media (max-width:782px){.entry-content .wp-block-columns .wp-block-column{flex-basis:100%}.entry-content .has-2-columns .wp-block-column:first-child{padding-right:0}.entry-content .has-2-columns .wp-block-column:last-child{padding-left:0}}body .entry-content .wp-block-latest-posts{margin-left:0}body .entry-content .wp-block-latest-posts li{list-style:none}.ast-no-sidebar .ast-container .entry-content .wp-block-latest-posts{margin-left:0}.ast-header-break-point .entry-content .alignwide{margin-left:auto;margin-right:auto}.entry-content .blocks-gallery-item img{margin-bottom:auto}.wp-block-pullquote{border-top:4px solid #555d66;border-bottom:4px solid #555d66;color:#40464d}:root{--ast-post-nav-space:0;--ast-container-default-xlg-padding:6.67em;--ast-container-default-lg-padding:5.67em;--ast-container-default-slg-padding:4.34em;--ast-container-default-md-padding:3.34em;--ast-container-default-sm-padding:6.67em;--ast-container-default-xs-padding:2.4em;--ast-container-default-xxs-padding:1.4em;--ast-code-block-background:#eee;--ast-comment-inputs-background:#fafafa;--ast-normal-container-width:1200px;--ast-narrow-container-width:750px;--ast-blog-title-font-weight:600;--ast-blog-meta-weight:600;--ast-global-color-primary:var(--ast-global-color-5);--ast-global-color-secondary:var(--ast-global-color-4);--ast-global-color-alternate-background:var(--ast-global-color-7);--ast-global-color-subtle-background:var(--ast-global-color-6)}html{font-size:93.75%}a,.page-title{color:var(--ast-global-color-0)}a:hover,a:focus{color:var(--ast-global-color-1)}body,button,input,select,textarea,.ast-button,.ast-custom-button{font-family:-apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Oxygen-Sans,Ubuntu,Cantarell,Helvetica Neue,sans-serif;font-weight:inherit;font-size:15px;font-size:1rem;line-height:var(--ast-body-line-height,1.65em)}blockquote{color:var(--ast-global-color-3)}.site-title{font-size:35px;font-size:2.3333333333333rem;display:block}.site-header .site-description{font-size:15px;font-size:1rem;display:none}.entry-title{font-size:20px;font-size:1.3333333333333rem}.ast-blog-single-element.ast-taxonomy-container a{font-size:14px;font-size:.93333333333333rem}.ast-blog-meta-container{font-size:13px;font-size:.86666666666667rem}.archive .ast-article-post .ast-article-inner,.blog .ast-article-post .ast-article-inner,.archive .ast-article-post .ast-article-inner:hover,.blog .ast-article-post .ast-article-inner:hover{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;overflow:hidden}h1,.entry-content h1{font-size:36px;font-size:2.4rem;line-height:1.4em}h2,.entry-content h2{font-size:30px;font-size:2rem;line-height:1.3em}h3,.entry-content h3{font-size:24px;font-size:1.6rem;line-height:1.3em}h4,.entry-content h4{font-size:20px;font-size:1.3333333333333rem;line-height:1.2em}h5,.entry-content h5{font-size:16px;font-size:1.0666666666667rem;line-height:1.2em}h6,.entry-content h6{font-size:16px;font-size:1.0666666666667rem;line-height:1.25em}::selection{background-color:var(--ast-global-color-0);color:#fff}body,h1,.entry-title a,.entry-content h1,h2,.entry-content h2,h3,.entry-content h3,h4,.entry-content h4,h5,.entry-content h5,h6,.entry-content h6{color:var(--ast-global-color-3)}.tagcloud a:hover,.tagcloud a:focus,.tagcloud a.current-item{color:#fff;border-color:var(--ast-global-color-0);background-color:var(--ast-global-color-0)}input:focus,input[type=text]:focus,input[type=email]:focus,input[type=url]:focus,input[type=password]:focus,input[type=reset]:focus,input[type=search]:focus,textarea:focus{border-color:var(--ast-global-color-0)}input[type=radio]:checked,input[type=reset],input[type=checkbox]:checked,input[type=checkbox]:hover:checked,input[type=checkbox]:focus:checked,input[type=range]::-webkit-slider-thumb{border-color:var(--ast-global-color-0);background-color:var(--ast-global-color-0);box-shadow:none}.site-footer a:hover+.post-count,.site-footer a:focus+.post-count{background:var(--ast-global-color-0);border-color:var(--ast-global-color-0)}.single .nav-links .nav-previous,.single .nav-links .nav-next{color:var(--ast-global-color-0)}.entry-meta,.entry-meta *{line-height:1.45;color:var(--ast-global-color-0)}.entry-meta a:not(.ast-button):hover,.entry-meta a:not(.ast-button):hover *,.entry-meta a:not(.ast-button):focus,.entry-meta a:not(.ast-button):focus *,.page-links>.page-link,.page-links .page-link:hover,.post-navigation a:hover{color:var(--ast-global-color-1)}#cat option,.secondary .calendar_wrap thead a,.secondary .calendar_wrap thead a:visited{color:var(--ast-global-color-0)}.secondary .calendar_wrap #today,.ast-progress-val span{background:var(--ast-global-color-0)}.secondary a:hover+.post-count,.secondary a:focus+.post-count{background:var(--ast-global-color-0);border-color:var(--ast-global-color-0)}.calendar_wrap #today>a{color:#fff}.page-links .page-link,.single .post-navigation a{color:var(--ast-global-color-3)}.ast-search-menu-icon .search-form button.search-submit{padding:0 4px}.ast-search-menu-icon form.search-form{padding-right:0}.ast-header-search .ast-search-menu-icon.ast-dropdown-active .search-form,.ast-header-search .ast-search-menu-icon.ast-dropdown-active .search-field:focus{transition:all .2s}.search-form input.search-field:focus{outline:none}.widget-title,.widget .wp-block-heading{font-size:21px;font-size:1.4rem;color:var(--ast-global-color-3)}.single .ast-author-details .author-title{color:var(--ast-global-color-1)}.ast-search-menu-icon.slide-search a:focus-visible:focus-visible,.astra-search-icon:focus-visible,#close:focus-visible,a:focus-visible,.ast-menu-toggle:focus-visible,.site .skip-link:focus-visible,.wp-block-loginout input:focus-visible,.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper,.ast-header-navigation-arrow:focus-visible,.woocommerce .wc-proceed-to-checkout>.checkout-button:focus-visible,.woocommerce .woocommerce-MyAccount-navigation ul li a:focus-visible,.ast-orders-table__row .ast-orders-table__cell:focus-visible,.woocommerce .woocommerce-order-details .order-again>.button:focus-visible,.woocommerce .woocommerce-message a.button.wc-forward:focus-visible,.woocommerce #minus_qty:focus-visible,.woocommerce #plus_qty:focus-visible,a#ast-apply-coupon:focus-visible,.woocommerce .woocommerce-info a:focus-visible,.woocommerce .astra-shop-summary-wrap a:focus-visible,.woocommerce a.wc-forward:focus-visible,#ast-apply-coupon:focus-visible,.woocommerce-js .woocommerce-mini-cart-item a.remove:focus-visible,#close:focus-visible,.button.search-submit:focus-visible,#search_submit:focus,.normal-search:focus-visible,.ast-header-account-wrap:focus-visible,.woocommerce .ast-on-card-button.ast-quick-view-trigger:focus{outline-style:dotted;outline-color:inherit;outline-width:thin}input:focus,input[type=text]:focus,input[type=email]:focus,input[type=url]:focus,input[type=password]:focus,input[type=reset]:focus,input[type=search]:focus,input[type=number]:focus,textarea:focus,.wp-block-search__input:focus,[data-section=section-header-mobile-trigger] .ast-button-wrap .ast-mobile-menu-trigger-minimal:focus,.ast-mobile-popup-drawer.active .menu-toggle-close:focus,.woocommerce-ordering select.orderby:focus,#ast-scroll-top:focus,#coupon_code:focus,.woocommerce-page #comment:focus,.woocommerce #reviews #respond input#submit:focus,.woocommerce a.add_to_cart_button:focus,.woocommerce .button.single_add_to_cart_button:focus,.woocommerce .woocommerce-cart-form button:focus,.woocommerce .woocommerce-cart-form__cart-item .quantity .qty:focus,.woocommerce .woocommerce-billing-fields .woocommerce-billing-fields__field-wrapper .woocommerce-input-wrapper>.input-text:focus,.woocommerce #order_comments:focus,.woocommerce #place_order:focus,.woocommerce .woocommerce-address-fields .woocommerce-address-fields__field-wrapper .woocommerce-input-wrapper>.input-text:focus,.woocommerce .woocommerce-MyAccount-content form button:focus,.woocommerce .woocommerce-MyAccount-content .woocommerce-EditAccountForm .woocommerce-form-row .woocommerce-Input.input-text:focus,.woocommerce .ast-woocommerce-container .woocommerce-pagination ul.page-numbers li a:focus,body #content .woocommerce form .form-row .select2-container--default .select2-selection--single:focus,#ast-coupon-code:focus,.woocommerce.woocommerce-js .quantity input[type=number]:focus,.woocommerce-js .woocommerce-mini-cart-item .quantity input[type=number]:focus,.woocommerce p#ast-coupon-trigger:focus{border-style:dotted;border-color:inherit;border-width:thin}input{outline:none}.main-header-menu .menu-link,.ast-header-custom-item a{color:var(--ast-global-color-3)}.main-header-menu .menu-item:hover>.menu-link,.main-header-menu .menu-item:hover>.ast-menu-toggle,.main-header-menu .ast-masthead-custom-menu-items a:hover,.main-header-menu .menu-item.focus>.menu-link,.main-header-menu .menu-item.focus>.ast-menu-toggle,.main-header-menu .current-menu-item>.menu-link,.main-header-menu .current-menu-ancestor>.menu-link,.main-header-menu .current-menu-item>.ast-menu-toggle,.main-header-menu .current-menu-ancestor>.ast-menu-toggle{color:var(--ast-global-color-0)}.header-main-layout-3 .ast-main-header-bar-alignment{margin-right:auto}.header-main-layout-2 .site-header-section-left .ast-site-identity{text-align:left}.ast-logo-title-inline .site-logo-img{padding-right:1em}.site-logo-img img{transition:all .2s linear}body .ast-oembed-container *{position:absolute;top:0;width:100%;height:100%;left:0}body .wp-block-embed-pocket-casts .ast-oembed-container *{position:unset}.ast-header-break-point .ast-mobile-menu-buttons-minimal.menu-toggle{background:0 0;color:var(--ast-global-color-0)}.ast-header-break-point .ast-mobile-menu-buttons-outline.menu-toggle{background:0 0;border:1px solid var(--ast-global-color-0);color:var(--ast-global-color-0)}.ast-header-break-point .ast-mobile-menu-buttons-fill.menu-toggle{background:var(--ast-global-color-0)}.ast-single-post-featured-section+article{margin-top:2em}.site-content .ast-single-post-featured-section img{width:100%;overflow:hidden;object-fit:cover}.ast-separate-container .site-content .ast-single-post-featured-section+article{margin-top:-80px;z-index:9;position:relative;border-radius:4px}@media (min-width:769px){.ast-no-sidebar .site-content .ast-article-image-container--wide{margin-left:-120px;margin-right:-120px;max-width:unset;width:unset}.ast-left-sidebar .site-content .ast-article-image-container--wide,.ast-right-sidebar .site-content .ast-article-image-container--wide{margin-left:-10px;margin-right:-10px}.site-content .ast-article-image-container--full{margin-left:calc(-50vw + 50%);margin-right:calc(-50vw + 50%);max-width:100vw;width:100vw}.ast-left-sidebar .site-content .ast-article-image-container--full,.ast-right-sidebar .site-content .ast-article-image-container--full{margin-left:-10px;margin-right:-10px;max-width:inherit;width:auto}}.site>.ast-single-related-posts-container{margin-top:0}@media (min-width:769px){.ast-desktop .ast-container--narrow{max-width:var(--ast-narrow-container-width);margin:0 auto}}.ast-page-builder-template .hentry{margin:0}.ast-page-builder-template .site-content>.ast-container{max-width:100%;padding:0}.ast-page-builder-template .site .site-content #primary{padding:0;margin:0}.ast-page-builder-template .no-results{text-align:center;margin:4em auto}.ast-page-builder-template .ast-pagination{padding:2em}.ast-page-builder-template .entry-header.ast-no-title.ast-no-thumbnail{margin-top:0}.ast-page-builder-template .entry-header.ast-header-without-markup{margin-top:0;margin-bottom:0}.ast-page-builder-template .entry-header.ast-no-title.ast-no-meta{margin-bottom:0}.ast-page-builder-template.single .post-navigation{padding-bottom:2em}.ast-page-builder-template.single-post .site-content>.ast-container{max-width:100%}.ast-page-builder-template .entry-header{margin-top:4em;margin-left:auto;margin-right:auto;padding-left:20px;padding-right:20px}.single.ast-page-builder-template .entry-header{padding-left:20px;padding-right:20px}.ast-page-builder-template .ast-archive-description{margin:4em auto 0;padding-left:20px;padding-right:20px}.ast-page-builder-template.ast-no-sidebar .entry-content .alignwide{margin-left:0;margin-right:0}input[type=text],input[type=number],input[type=email],input[type=url],input[type=password],input[type=search],input[type=reset],input[type=tel],input[type=date],select,textarea{font-size:16px;font-style:normal;font-weight:400;line-height:24px;width:100%;padding:12px 16px;border-radius:4px;box-shadow:0px 1px 2px 0px rgba(0,0,0,.05);color:var(--ast-form-input-text,#475569)}input[type=text],input[type=number],input[type=email],input[type=url],input[type=password],input[type=search],input[type=reset],input[type=tel],input[type=date],select{height:40px}input[type=date]{border-width:1px;border-style:solid;border-color:var(--ast-border-color)}input[type=text]:focus,input[type=number]:focus,input[type=email]:focus,input[type=url]:focus,input[type=password]:focus,input[type=search]:focus,input[type=reset]:focus,input[type=tel]:focus,input[type=date]:focus,select:focus,textarea:focus{border-color:#046bd2;box-shadow:none;outline:none;color:var(--ast-form-input-focus-text,#475569)}label,legend{color:#111827;font-size:14px;font-style:normal;font-weight:500;line-height:20px}select{padding:6px 10px}fieldset{padding:30px;border-radius:4px}button,.ast-button,.button,input[type=button],input[type=reset],input[type=submit]{border-radius:4px;box-shadow:0px 1px 2px 0px rgba(0,0,0,.05)}:root{--ast-comment-inputs-background:#fff}::placeholder{color:var(--ast-form-field-color,#9ca3af)}::-ms-input-placeholder{color:var(--ast-form-field-color,#9ca3af)}.footer-adv .footer-adv-overlay{border-top-style:solid;border-top-color:#7a7a7a}.wp-block-buttons.aligncenter{justify-content:center}@media (max-width:782px){.entry-content .wp-block-columns .wp-block-column{margin-left:0}}.wp-block-image.aligncenter{margin-left:auto;margin-right:auto}.wp-block-table.aligncenter{margin-left:auto;margin-right:auto}.wp-block-buttons .wp-block-button.is-style-outline .wp-block-button__link.wp-element-button,.ast-outline-button,.wp-block-uagb-buttons-child .uagb-buttons-repeater.ast-outline-button{border-top-width:2px;border-right-width:2px;border-bottom-width:2px;border-left-width:2px;font-family:inherit;font-weight:inherit;line-height:1em;padding-top:15px;padding-right:30px;padding-bottom:15px;padding-left:30px}.wp-block-button .wp-block-button__link.wp-element-button.is-style-outline:not(.has-background),.wp-block-button.is-style-outline>.wp-block-button__link.wp-element-button:not(.has-background),.ast-outline-button{background-color:transparent}@media (max-width:768px){.wp-block-buttons .wp-block-button.is-style-outline .wp-block-button__link.wp-element-button,.ast-outline-button,.wp-block-uagb-buttons-child .uagb-buttons-repeater.ast-outline-button{padding-top:14px;padding-right:28px;padding-bottom:14px;padding-left:28px}}@media (max-width:544px){.wp-block-buttons .wp-block-button.is-style-outline .wp-block-button__link.wp-element-button,.ast-outline-button,.wp-block-uagb-buttons-child .uagb-buttons-repeater.ast-outline-button{padding-top:12px;padding-right:24px;padding-bottom:12px;padding-left:24px}}.entry-content[data-ast-blocks-layout]>figure{margin-bottom:1em}.content-area .elementor-widget-theme-post-content h1,.content-area .elementor-widget-theme-post-content h2,.content-area .elementor-widget-theme-post-content h3,.content-area .elementor-widget-theme-post-content h4,.content-area .elementor-widget-theme-post-content h5,.content-area .elementor-widget-theme-post-content h6{margin-top:1.5em;margin-bottom:calc(.3em + 10px)}.content-area .elementor-widget-theme-post-content h1,.content-area .elementor-widget-theme-post-content h2,.content-area .elementor-widget-theme-post-content h3,.content-area .elementor-widget-theme-post-content h4,.content-area .elementor-widget-theme-post-content h5,.content-area .elementor-widget-theme-post-content h6{margin-top:1.5em;margin-bottom:calc(.3em + 10px)}.elementor-loop-container .e-loop-item,.elementor-loop-container .ast-separate-container .ast-article-post,.elementor-loop-container .ast-separate-container .ast-article-single,.elementor-loop-container .ast-separate-container .comment-respond{padding:0}@media (max-width:768px){.ast-separate-container #primary,.ast-separate-container #secondary{padding:1.5em 0}#primary,#secondary{padding:1.5em 0;margin:0}.ast-left-sidebar #content>.ast-container{display:flex;flex-direction:column-reverse;width:100%}.ast-separate-container .ast-article-post,.ast-separate-container .ast-article-single{padding:1.5em 2.14em}.ast-author-box img.avatar{margin:20px 0 0}}@media (min-width:769px){.ast-separate-container.ast-right-sidebar #primary,.ast-separate-container.ast-left-sidebar #primary{border:0}.search-no-results.ast-separate-container #primary{margin-bottom:4em}}.menu-toggle,button,.ast-button,.ast-custom-button,.button,input#submit,input[type=button],input[type=submit],input[type=reset]{color:#fff;border-color:var(--ast-global-color-0);background-color:var(--ast-global-color-0);padding-top:10px;padding-right:40px;padding-bottom:10px;padding-left:40px;font-family:inherit;font-weight:inherit}button:focus,.menu-toggle:hover,button:hover,.ast-button:hover,.ast-custom-button:hover .button:hover,.ast-custom-button:hover,input[type=reset]:hover,input[type=reset]:focus,input#submit:hover,input#submit:focus,input[type=button]:hover,input[type=button]:focus,input[type=submit]:hover,input[type=submit]:focus{color:#fff;background-color:var(--ast-global-color-1);border-color:var(--ast-global-color-1)}@media (max-width:768px){.ast-mobile-header-stack .main-header-bar .ast-search-menu-icon{display:inline-block}.ast-header-break-point.ast-header-custom-item-outside .ast-mobile-header-stack .main-header-bar .ast-search-icon{margin:0}.ast-comment-avatar-wrap img{max-width:2.5em}.ast-comment-meta{padding:0 1.8888em 1.3333em}}@media (min-width:544px){.ast-container{max-width:100%}}@media (max-width:544px){.ast-separate-container .ast-article-post,.ast-separate-container .ast-article-single,.ast-separate-container .comments-title,.ast-separate-container .ast-archive-description{padding:1.5em 1em}.ast-separate-container #content .ast-container{padding-left:.54em;padding-right:.54em}.ast-separate-container .ast-comment-list .bypostauthor{padding:.5em}.ast-search-menu-icon.ast-dropdown-active .search-field{width:170px}.site-branding img,.site-header .site-logo-img .custom-logo-link img{max-width:100%}}#ast-mobile-header .ast-site-header-cart-li a{pointer-events:none}@media (min-width:545px){.ast-page-builder-template .comments-area,.single.ast-page-builder-template .entry-header,.single.ast-page-builder-template .post-navigation,.single.ast-page-builder-template .ast-single-related-posts-container{max-width:1240px;margin-left:auto;margin-right:auto}}.ast-no-sidebar.ast-separate-container .entry-content .alignfull{margin-left:-6.67em;margin-right:-6.67em;width:auto}@media (max-width:1200px){.ast-no-sidebar.ast-separate-container .entry-content .alignfull{margin-left:-2.4em;margin-right:-2.4em}}@media (max-width:768px){.ast-no-sidebar.ast-separate-container .entry-content .alignfull{margin-left:-2.14em;margin-right:-2.14em}}@media (max-width:544px){.ast-no-sidebar.ast-separate-container .entry-content .alignfull{margin-left:-1em;margin-right:-1em}}.ast-no-sidebar.ast-separate-container .entry-content .alignwide{margin-left:-20px;margin-right:-20px}.ast-no-sidebar.ast-separate-container .entry-content .wp-block-column .alignfull,.ast-no-sidebar.ast-separate-container .entry-content .wp-block-column .alignwide{margin-left:auto;margin-right:auto;width:100%}@media (max-width:768px){.site-title{display:block}.site-header .site-description{display:none}h1,.entry-content h1{font-size:30px}h2,.entry-content h2{font-size:25px}h3,.entry-content h3{font-size:20px}}@media (max-width:544px){.site-title{display:block}.site-header .site-description{display:none}h1,.entry-content h1{font-size:30px}h2,.entry-content h2{font-size:25px}h3,.entry-content h3{font-size:20px}}@media (max-width:768px){html{font-size:85.5%}}@media (max-width:544px){html{font-size:85.5%}}@media (min-width:769px){.ast-container{max-width:1240px}}@font-face{font-family:"Astra";src:url(https://thegoodmarketer.co.uk/wp-content/themes/astra/assets/fonts/astra.woff) format("woff"),url(https://thegoodmarketer.co.uk/wp-content/themes/astra/assets/fonts/astra.ttf) format("truetype"),url(https://thegoodmarketer.co.uk/wp-content/themes/astra/assets/fonts/astra.svg#astra) format("svg");font-weight:400;font-style:normal;font-display:fallback}@media (max-width:921px){.main-header-bar .main-header-bar-navigation{display:none}}.entry-content h1,.entry-content h2,.entry-content h3,.entry-content h4,.entry-content h5,.entry-content h6{clear:none}.ast-desktop .main-header-menu.submenu-with-border .sub-menu,.ast-desktop .main-header-menu.submenu-with-border .astra-full-megamenu-wrapper{border-color:var(--ast-global-color-0)}.ast-desktop .main-header-menu.submenu-with-border .sub-menu{border-style:solid}.ast-desktop .main-header-menu.submenu-with-border .sub-menu .menu-link,.ast-desktop .main-header-menu.submenu-with-border .children .menu-link{border-bottom-width:0;border-style:solid;border-color:#eaeaea}@media (min-width:769px){.main-header-menu .sub-menu .menu-item.ast-left-align-sub-menu:hover>.sub-menu,.main-header-menu .sub-menu .menu-item.ast-left-align-sub-menu.focus>.sub-menu{margin-left:0}}.ast-small-footer{border-top-style:solid;border-top-width:1px;border-top-color:#7a7a7a}.ast-small-footer-wrap{text-align:center}.site .comments-area{padding-bottom:2em;margin-top:2em}.ast-header-break-point.ast-header-custom-item-inside .main-header-bar .main-header-bar-navigation .ast-search-icon{display:none}.ast-header-break-point.ast-header-custom-item-inside .main-header-bar .ast-search-menu-icon .search-form{padding:0;display:block;overflow:hidden}.ast-header-break-point .ast-header-custom-item .widget:last-child{margin-bottom:1em}.ast-header-custom-item .widget{margin:.5em;display:inline-block;vertical-align:middle}.ast-header-custom-item .widget p{margin-bottom:0}.ast-header-custom-item .widget li{width:auto}.ast-header-custom-item-inside .button-custom-menu-item .menu-link{display:none}.ast-header-custom-item-inside.ast-header-break-point .button-custom-menu-item .ast-custom-button-link{display:none}.ast-header-custom-item-inside.ast-header-break-point .button-custom-menu-item .menu-link{display:block}.ast-header-break-point.ast-header-custom-item-outside .main-header-bar .ast-search-icon{margin-right:1em}.ast-header-break-point.ast-header-custom-item-inside .main-header-bar .ast-search-menu-icon .search-field,.ast-header-break-point.ast-header-custom-item-inside .main-header-bar .ast-search-menu-icon.ast-inline-search .search-field{width:100%;padding-right:5.5em}.ast-header-break-point.ast-header-custom-item-inside .main-header-bar .ast-search-menu-icon .search-submit{display:block;position:absolute;height:100%;top:0;right:0;padding:0 1em;border-radius:0}.ast-header-break-point .ast-header-custom-item .ast-masthead-custom-menu-items{padding-left:20px;padding-right:20px;margin-bottom:1em;margin-top:1em}.ast-header-custom-item-inside.ast-header-break-point .button-custom-menu-item{padding-left:0;padding-right:0;margin-top:0;margin-bottom:0}.astra-icon-down_arrow:after{content:"\e900";font-family:Astra}.astra-icon-close:after{content:"\e5cd";font-family:Astra}.astra-icon-drag_handle:after{content:"\e25d";font-family:Astra}.astra-icon-format_align_justify:after{content:"\e235";font-family:Astra}.astra-icon-menu:after{content:"\e5d2";font-family:Astra}.astra-icon-reorder:after{content:"\e8fe";font-family:Astra}.astra-icon-search:after{content:"\e8b6";font-family:Astra}.astra-icon-zoom_in:after{content:"\e56b";font-family:Astra}.astra-icon-check-circle:after{content:"\e901";font-family:Astra}.astra-icon-shopping-cart:after{content:"\f07a";font-family:Astra}.astra-icon-shopping-bag:after{content:"\f290";font-family:Astra}.astra-icon-shopping-basket:after{content:"\f291";font-family:Astra}.astra-icon-circle-o:after{content:"\e903";font-family:Astra}.astra-icon-certificate:after{content:"\e902";font-family:Astra}blockquote{padding:1.2em}:root .has-ast-global-color-0-color{color:var(--ast-global-color-0)}:root .has-ast-global-color-0-background-color{background-color:var(--ast-global-color-0)}:root .wp-block-button .has-ast-global-color-0-color{color:var(--ast-global-color-0)}:root .wp-block-button .has-ast-global-color-0-background-color{background-color:var(--ast-global-color-0)}:root .has-ast-global-color-1-color{color:var(--ast-global-color-1)}:root .has-ast-global-color-1-background-color{background-color:var(--ast-global-color-1)}:root .wp-block-button .has-ast-global-color-1-color{color:var(--ast-global-color-1)}:root .wp-block-button .has-ast-global-color-1-background-color{background-color:var(--ast-global-color-1)}:root .has-ast-global-color-2-color{color:var(--ast-global-color-2)}:root .has-ast-global-color-2-background-color{background-color:var(--ast-global-color-2)}:root .wp-block-button .has-ast-global-color-2-color{color:var(--ast-global-color-2)}:root .wp-block-button .has-ast-global-color-2-background-color{background-color:var(--ast-global-color-2)}:root .has-ast-global-color-3-color{color:var(--ast-global-color-3)}:root .has-ast-global-color-3-background-color{background-color:var(--ast-global-color-3)}:root .wp-block-button .has-ast-global-color-3-color{color:var(--ast-global-color-3)}:root .wp-block-button .has-ast-global-color-3-background-color{background-color:var(--ast-global-color-3)}:root .has-ast-global-color-4-color{color:var(--ast-global-color-4)}:root .has-ast-global-color-4-background-color{background-color:var(--ast-global-color-4)}:root .wp-block-button .has-ast-global-color-4-color{color:var(--ast-global-color-4)}:root .wp-block-button .has-ast-global-color-4-background-color{background-color:var(--ast-global-color-4)}:root .has-ast-global-color-5-color{color:var(--ast-global-color-5)}:root .has-ast-global-color-5-background-color{background-color:var(--ast-global-color-5)}:root .wp-block-button .has-ast-global-color-5-color{color:var(--ast-global-color-5)}:root .wp-block-button .has-ast-global-color-5-background-color{background-color:var(--ast-global-color-5)}:root .has-ast-global-color-6-color{color:var(--ast-global-color-6)}:root .has-ast-global-color-6-background-color{background-color:var(--ast-global-color-6)}:root .wp-block-button .has-ast-global-color-6-color{color:var(--ast-global-color-6)}:root .wp-block-button .has-ast-global-color-6-background-color{background-color:var(--ast-global-color-6)}:root .has-ast-global-color-7-color{color:var(--ast-global-color-7)}:root .has-ast-global-color-7-background-color{background-color:var(--ast-global-color-7)}:root .wp-block-button .has-ast-global-color-7-color{color:var(--ast-global-color-7)}:root .wp-block-button .has-ast-global-color-7-background-color{background-color:var(--ast-global-color-7)}:root .has-ast-global-color-8-color{color:var(--ast-global-color-8)}:root .has-ast-global-color-8-background-color{background-color:var(--ast-global-color-8)}:root .wp-block-button .has-ast-global-color-8-color{color:var(--ast-global-color-8)}:root .wp-block-button .has-ast-global-color-8-background-color{background-color:var(--ast-global-color-8)}:root{--ast-global-color-0:#0170b9;--ast-global-color-1:#3a3a3a;--ast-global-color-2:#3a3a3a;--ast-global-color-3:#4b4f58;--ast-global-color-4:#f5f5f5;--ast-global-color-5:#fff;--ast-global-color-6:#e5e5e5;--ast-global-color-7:#424242;--ast-global-color-8:#000}:root{--ast-border-color:#ddd}.ast-single-entry-banner{-js-display:flex;display:flex;flex-direction:column;justify-content:center;text-align:center;position:relative;background:#eee}.ast-single-entry-banner[data-banner-layout=layout-1]{max-width:1200px;background:inherit;padding:20px 0}.ast-single-entry-banner[data-banner-width-type=custom]{margin:0 auto;width:100%}.ast-single-entry-banner+.site-content .entry-header{margin-bottom:0}.site .ast-author-avatar{--ast-author-avatar-size:}a.ast-underline-text{text-decoration:underline}.ast-container>.ast-terms-link{position:relative;display:block}a.ast-button.ast-badge-tax{padding:4px 8px;border-radius:3px;font-size:inherit}header.entry-header .entry-meta,header.entry-header .entry-meta *{font-weight:600;font-size:13px;font-size:.86666666666667rem}header.entry-header>*:not(:last-child){margin-bottom:15px}header.entry-header .post-thumb img,.ast-single-post-featured-section.post-thumb img{aspect-ratio:16/9;width:100%;height:100%}.ast-archive-entry-banner{-js-display:flex;display:flex;flex-direction:column;justify-content:center;text-align:center;position:relative;background:#eee}.ast-archive-entry-banner[data-banner-width-type=custom]{margin:0 auto;width:100%}.ast-archive-entry-banner[data-banner-layout=layout-1]{background:inherit;padding:20px 0;text-align:left}body.archive .ast-archive-description{max-width:1200px;width:100%;text-align:left;padding-top:3em;padding-right:3em;padding-bottom:3em;padding-left:3em}body.archive .ast-archive-description .ast-archive-title,body.archive .ast-archive-description .ast-archive-title *{font-size:40px;font-size:2.6666666666667rem;text-transform:capitalize}body.archive .ast-archive-description>*:not(:last-child){margin-bottom:10px}@media (max-width:768px){body.archive .ast-archive-description{text-align:left}}@media (max-width:544px){body.archive .ast-archive-description{text-align:left}}.ast-theme-transparent-header #masthead .site-logo-img .transparent-custom-logo .astra-logo-svg{width:150px}.ast-theme-transparent-header #masthead .site-logo-img .transparent-custom-logo img{max-width:150px;width:150px}@media (max-width:768px){.ast-theme-transparent-header #masthead .site-logo-img .transparent-custom-logo .astra-logo-svg{width:120px}.ast-theme-transparent-header #masthead .site-logo-img .transparent-custom-logo img{max-width:120px;width:120px}}@media (max-width:543px){.ast-theme-transparent-header #masthead .site-logo-img .transparent-custom-logo .astra-logo-svg{width:100px}.ast-theme-transparent-header #masthead .site-logo-img .transparent-custom-logo img{max-width:100px;width:100px}}@media (min-width:768px){.ast-theme-transparent-header #masthead{position:absolute;left:0;right:0}.ast-theme-transparent-header .main-header-bar,.ast-theme-transparent-header.ast-header-break-point .main-header-bar{background:0 0}body.elementor-editor-active.ast-theme-transparent-header #masthead,.fl-builder-edit .ast-theme-transparent-header #masthead,body.vc_editor.ast-theme-transparent-header #masthead,body.brz-ed.ast-theme-transparent-header #masthead{z-index:0}.ast-header-break-point.ast-replace-site-logo-transparent.ast-theme-transparent-header .custom-mobile-logo-link{display:none}.ast-header-break-point.ast-replace-site-logo-transparent.ast-theme-transparent-header .transparent-custom-logo{display:inline-block}.ast-theme-transparent-header .ast-above-header,.ast-theme-transparent-header .ast-above-header.ast-above-header-bar{background-image:none;background-color:transparent}.ast-theme-transparent-header .ast-below-header,.ast-theme-transparent-header .ast-below-header.ast-below-header-bar{background-image:none;background-color:transparent}}.ast-theme-transparent-header .ast-builder-menu .main-header-menu .menu-item .sub-menu .menu-link,.ast-theme-transparent-header .main-header-menu .menu-item .sub-menu .menu-link{background-color:transparent}@media (max-width:768px){.ast-theme-transparent-header #masthead{position:absolute;left:0;right:0}.ast-theme-transparent-header .main-header-bar,.ast-theme-transparent-header.ast-header-break-point .main-header-bar{background:0 0}body.elementor-editor-active.ast-theme-transparent-header #masthead,.fl-builder-edit .ast-theme-transparent-header #masthead,body.vc_editor.ast-theme-transparent-header #masthead,body.brz-ed.ast-theme-transparent-header #masthead{z-index:0}.ast-header-break-point.ast-replace-site-logo-transparent.ast-theme-transparent-header .custom-mobile-logo-link{display:none}.ast-header-break-point.ast-replace-site-logo-transparent.ast-theme-transparent-header .transparent-custom-logo{display:inline-block}.ast-theme-transparent-header .ast-above-header,.ast-theme-transparent-header .ast-above-header.ast-above-header-bar{background-image:none;background-color:transparent}.ast-theme-transparent-header .ast-below-header,.ast-theme-transparent-header .ast-below-header.ast-below-header-bar{background-image:none;background-color:transparent}}.ast-theme-transparent-header .main-header-bar,.ast-theme-transparent-header.ast-header-break-point .main-header-bar{border-bottom-style:none}.ast-breadcrumbs .trail-browse,.ast-breadcrumbs .trail-items,.ast-breadcrumbs .trail-items li{display:inline-block;margin:0;padding:0;border:none;background:inherit;text-indent:0;text-decoration:none}.ast-breadcrumbs .trail-browse{font-size:inherit;font-style:inherit;font-weight:inherit;color:inherit}.ast-breadcrumbs .trail-items{list-style:none}.trail-items li:after{padding:0 .3em;content:"\00bb"}.trail-items li:last-of-type:after{display:none}h1,.entry-content h1,h2,.entry-content h2,h3,.entry-content h3,h4,.entry-content h4,h5,.entry-content h5,h6,.entry-content h6{color:var(--ast-global-color-2)}.elementor-widget-heading .elementor-heading-title{margin:0}.elementor-page .ast-menu-toggle{color:unset !important;background:unset !important}.elementor-post.elementor-grid-item.hentry{margin-bottom:0}.woocommerce div.product .elementor-element.elementor-products-grid .related.products ul.products li.product,.elementor-element .elementor-wc-products .woocommerce[class*=columns-] ul.products li.product{width:auto;margin:0;float:none}body .elementor hr{background-color:#ccc;margin:0}.ast-left-sidebar .elementor-section.elementor-section-stretched,.ast-right-sidebar .elementor-section.elementor-section-stretched{max-width:100%;left:0 !important}.elementor-posts-container [CLASS*=ast-width-]{width:100%}.elementor-template-full-width .ast-container{display:block}.elementor-screen-only,.screen-reader-text,.screen-reader-text span,.ui-helper-hidden-accessible{top:0 !important}@media (max-width:544px){.elementor-element .elementor-wc-products .woocommerce[class*=columns-] ul.products li.product{width:auto;margin:0}.elementor-element .woocommerce .woocommerce-result-count{float:none}}.ast-header-break-point .main-header-bar{border-bottom-width:0}@media (min-width:769px){.main-header-bar{border-bottom-width:0}}.main-header-menu .menu-item,#astra-footer-menu .menu-item,.main-header-bar .ast-masthead-custom-menu-items{-js-display:flex;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-moz-box-pack:center;-ms-flex-pack:center;justify-content:center;-webkit-box-orient:vertical;-webkit-box-direction:normal;-webkit-flex-direction:column;-moz-box-orient:vertical;-moz-box-direction:normal;-ms-flex-direction:column;flex-direction:column}.main-header-menu>.menu-item>.menu-link,#astra-footer-menu>.menu-item>.menu-link{height:100%;-webkit-box-align:center;-webkit-align-items:center;-moz-box-align:center;-ms-flex-align:center;align-items:center;-js-display:flex;display:flex}.ast-primary-menu-disabled .main-header-bar .ast-masthead-custom-menu-items{flex:unset}.main-header-menu .sub-menu .menu-item.menu-item-has-children>.menu-link:after{position:absolute;right:1em;top:50%;transform:translate(0,-50%) rotate(270deg)}.ast-header-break-point .main-header-bar .main-header-bar-navigation .page_item_has_children>.ast-menu-toggle:before,.ast-header-break-point .main-header-bar .main-header-bar-navigation .menu-item-has-children>.ast-menu-toggle:before,.ast-mobile-popup-drawer .main-header-bar-navigation .menu-item-has-children>.ast-menu-toggle:before,.ast-header-break-point .ast-mobile-header-wrap .main-header-bar-navigation .menu-item-has-children>.ast-menu-toggle:before{font-weight:700;content:"\e900";font-family:Astra;text-decoration:inherit;display:inline-block}.ast-header-break-point .main-navigation ul.sub-menu .menu-item .menu-link:before{content:"\e900";font-family:Astra;font-size:.65em;text-decoration:inherit;display:inline-block;transform:translate(0,-2px) rotateZ(270deg);margin-right:5px}.widget_search .search-form:after{font-family:Astra;font-size:1.2em;font-weight:400;content:"\e8b6";position:absolute;top:50%;right:15px;transform:translate(0,-50%)}.astra-search-icon:before{content:"\e8b6";font-family:Astra;font-style:normal;font-weight:400;text-decoration:inherit;text-align:center;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;z-index:3}.main-header-bar .main-header-bar-navigation .page_item_has_children>a:after,.main-header-bar .main-header-bar-navigation .menu-item-has-children>a:after,.menu-item-has-children .ast-header-navigation-arrow:after{content:"\e900";display:inline-block;font-family:Astra;font-size:.6rem;font-weight:700;text-rendering:auto;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;margin-left:10px;line-height:normal}.menu-item-has-children .sub-menu .ast-header-navigation-arrow:after{margin-left:0}.ast-mobile-popup-drawer .main-header-bar-navigation .ast-submenu-expanded>.ast-menu-toggle:before{transform:rotateX(180deg)}.ast-header-break-point .main-header-bar-navigation .menu-item-has-children>.menu-link:after{display:none}@media (min-width:769px){.ast-builder-menu .main-navigation>ul>li:last-child a{margin-right:0}}.ast-separate-container .ast-article-inner{background-color:var(--ast-global-color-5)}@media (max-width:768px){.ast-separate-container .ast-article-inner{background-color:var(--ast-global-color-5)}}@media (max-width:544px){.ast-separate-container .ast-article-inner{background-color:var(--ast-global-color-5)}}.ast-separate-container .ast-article-single:not(.ast-related-post),.woocommerce.ast-separate-container .ast-woocommerce-container,.ast-separate-container .error-404,.ast-separate-container .no-results,.single.ast-separate-container.ast-author-meta,.ast-separate-container .related-posts-title-wrapper,.ast-separate-container .comments-count-wrapper,.ast-box-layout.ast-plain-container .site-content,.ast-padded-layout.ast-plain-container .site-content,.ast-separate-container .ast-archive-description,.ast-separate-container .comments-area{background-color:var(--ast-global-color-5)}@media (max-width:768px){.ast-separate-container .ast-article-single:not(.ast-related-post),.woocommerce.ast-separate-container .ast-woocommerce-container,.ast-separate-container .error-404,.ast-separate-container .no-results,.single.ast-separate-container.ast-author-meta,.ast-separate-container .related-posts-title-wrapper,.ast-separate-container .comments-count-wrapper,.ast-box-layout.ast-plain-container .site-content,.ast-padded-layout.ast-plain-container .site-content,.ast-separate-container .ast-archive-description{background-color:var(--ast-global-color-5)}}@media (max-width:544px){.ast-separate-container .ast-article-single:not(.ast-related-post),.woocommerce.ast-separate-container .ast-woocommerce-container,.ast-separate-container .error-404,.ast-separate-container .no-results,.single.ast-separate-container.ast-author-meta,.ast-separate-container .related-posts-title-wrapper,.ast-separate-container .comments-count-wrapper,.ast-box-layout.ast-plain-container .site-content,.ast-padded-layout.ast-plain-container .site-content,.ast-separate-container .ast-archive-description{background-color:var(--ast-global-color-5)}}.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-5)}@media (max-width:768px){.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-5)}}@media (max-width:544px){.ast-separate-container.ast-two-container #secondary .widget{background-color:var(--ast-global-color-5)}}:root{--e-global-color-astglobalcolor0:#0170b9;--e-global-color-astglobalcolor1:#3a3a3a;--e-global-color-astglobalcolor2:#3a3a3a;--e-global-color-astglobalcolor3:#4b4f58;--e-global-color-astglobalcolor4:#f5f5f5;--e-global-color-astglobalcolor5:#fff;--e-global-color-astglobalcolor6:#e5e5e5;--e-global-color-astglobalcolor7:#424242;--e-global-color-astglobalcolor8:#000}.comment-reply-title{font-size:24px;font-size:1.6rem}.ast-comment-meta{line-height:1.666666667;color:var(--ast-global-color-0);font-size:12px;font-size:.8rem}.ast-comment-list #cancel-comment-reply-link{font-size:15px;font-size:1rem}.comments-count-wrapper{padding:2em 0}.comments-count-wrapper .comments-title{font-weight:400;word-wrap:break-word}.ast-comment-list{margin:0;word-wrap:break-word;padding-bottom:.5em;list-style:none}.site-content article .comments-area{border-top:1px solid var(--ast-single-post-border,var(--ast-border-color))}.ast-comment-list li{list-style:none}.ast-comment-list li.depth-1 .ast-comment,.ast-comment-list li.depth-2 .ast-comment{border-bottom:1px solid #eee}.ast-comment-list .comment-respond{padding:1em 0;border-bottom:1px solid #ddd}.ast-comment-list .comment-respond .comment-reply-title{margin-top:0;padding-top:0}.ast-comment-list .comment-respond p{margin-bottom:.5em}.ast-comment-list .ast-comment-edit-reply-wrap{-js-display:flex;display:flex;justify-content:flex-end}.ast-comment-list .ast-edit-link{flex:1}.ast-comment-list .comment-awaiting-moderation{margin-bottom:0}.ast-comment{padding:1em 0}.ast-comment-avatar-wrap img{border-radius:50%}.ast-comment-content{clear:both}.ast-comment-cite-wrap{text-align:left}.ast-comment-cite-wrap cite{font-style:normal}.comment-reply-title{padding-top:1em;font-weight:400;line-height:1.65}.ast-comment-meta{margin-bottom:.5em}.comments-area{border-top:1px solid #eee;margin-top:2em}.comments-area .comment-form-comment{width:100%;border:none;margin:0;padding:0}.comments-area .comment-notes,.comments-area .comment-textarea,.comments-area .form-allowed-tags{margin-bottom:1.5em}.comments-area .form-submit{margin-bottom:0}.comments-area textarea#comment,.comments-area .ast-comment-formwrap input[type=text]{width:100%;border-radius:0;vertical-align:middle;margin-bottom:10px}.comments-area .no-comments{margin-top:.5em;margin-bottom:.5em}.comments-area p.logged-in-as{margin-bottom:1em}.ast-separate-container .comments-count-wrapper{background-color:#fff;padding:2em 6.67em 0}@media (max-width:1200px){.ast-separate-container .comments-count-wrapper{padding:2em 3.34em}}.ast-separate-container .comments-area{border-top:0}.ast-separate-container .ast-comment-list{padding-bottom:0}.ast-separate-container .ast-comment-list li{background-color:#fff}.ast-separate-container .ast-comment-list li.depth-1 .children li{padding-bottom:0;padding-top:0;margin-bottom:0}.ast-separate-container .ast-comment-list li.depth-1 .ast-comment,.ast-separate-container .ast-comment-list li.depth-2 .ast-comment{border-bottom:0}.ast-separate-container .ast-comment-list .comment-respond{padding-top:0;padding-bottom:1em;background-color:transparent}.ast-separate-container .ast-comment-list .pingback p{margin-bottom:0}.ast-separate-container .ast-comment-list .bypostauthor{padding:2em;margin-bottom:1em}.ast-separate-container .ast-comment-list .bypostauthor li{background:0 0;margin-bottom:0;padding:0 0 0 2em}.ast-separate-container .comment-reply-title{padding-top:0}.comment-content a{word-wrap:break-word}.comment-form-legend{margin-bottom:unset;padding:0 .5em}.ast-separate-container .ast-comment-list li.depth-1{padding:4em 6.67em;margin-bottom:2em}@media (max-width:1200px){.ast-separate-container .ast-comment-list li.depth-1{padding:3em 3.34em}}.ast-separate-container .comment-respond{background-color:#fff;padding:4em 6.67em;border-bottom:0}@media (max-width:1200px){.ast-separate-container .comment-respond{padding:3em 2.34em}}.ast-comment-list .children{margin-left:2em}@media (max-width:992px){.ast-comment-list .children{margin-left:1em}}.ast-comment-list #cancel-comment-reply-link{white-space:nowrap;font-size:15px;font-size:1rem;margin-left:1em}.ast-comment-avatar-wrap{float:left;clear:right;margin-right:1.33333em}.ast-comment-meta-wrap{float:left;clear:right;padding:0 0 1.33333em}.ast-comment-time .timendate,.ast-comment-time .reply{margin-right:.5em}.comments-area #wp-comment-cookies-consent{margin-right:10px}.ast-page-builder-template .comments-area{padding-left:20px;padding-right:20px;margin-top:0;margin-bottom:2em}.ast-separate-container .ast-comment-list .bypostauthor .bypostauthor{background:0 0;margin-bottom:0;padding-right:0;padding-bottom:0;padding-top:0}@media (min-width:769px){.ast-separate-container .ast-comment-list li .comment-respond{padding-left:2.66666em;padding-right:2.66666em}}@media (max-width:544px){.ast-separate-container .comments-count-wrapper{padding:1.5em 1em}.ast-separate-container .ast-comment-list li.depth-1{padding:1.5em 1em;margin-bottom:1.5em}.ast-separate-container .ast-comment-list .bypostauthor{padding:.5em}.ast-separate-container .comment-respond{padding:1.5em 1em}.ast-separate-container .ast-comment-list .bypostauthor li{padding:0 0 0 .5em}.ast-comment-list .children{margin-left:.66666em}}@media (max-width:768px){.ast-comment-avatar-wrap img{max-width:2.5em}.comments-area{margin-top:1.5em}.ast-separate-container .comments-count-wrapper{padding:2em 2.14em}.ast-separate-container .ast-comment-list li.depth-1{padding:1.5em 2.14em}.ast-separate-container .comment-respond{padding:2em 2.14em}}@media (max-width:768px){.ast-comment-avatar-wrap{margin-right:.5em}}:root{--ast-single-post-border:#e1e8ed}.entry-content h1,.entry-content h2,.entry-content h3,.entry-content h4,.entry-content h5,.entry-content h6{margin-top:1.5em;margin-bottom:calc(.3em + 10px)}code,kbd,samp{background:var(--ast-code-block-background);padding:3px 6px}.ast-row.comment-textarea fieldset.comment-form-comment{border:none;padding:unset;margin-bottom:1.5em}.entry-content>*{margin-bottom:1.5em}.entry-content .wp-block-image,.entry-content .wp-block-embed{margin-top:2em;margin-bottom:3em}:root{--ast-single-post-nav-padding:3em 0 1em}.single .post-navigation a p{margin-top:.5em;margin-bottom:0;text-transform:initial;line-height:1.65em;font-weight:400}.single .post-navigation a .ast-post-nav{font-weight:600;display:block;text-transform:uppercase;font-size:.85em;letter-spacing:.05em}.single .post-navigation a svg{top:.125em;width:1em;height:1em;position:relative;fill:currentColor}.page-links .page-link:hover,.single .post-navigation a:hover{color:var(--ast-global-color-1)}@media(min-width:320px){.single .post-navigation .nav-previous a{text-align:left;padding-right:20px}.single .post-navigation .nav-next a{text-align:right;padding-left:20px}.comment-navigation .nav-previous:after,.post-navigation .nav-previous:after{position:absolute;content:"";top:25%;right:0;width:1px;height:50%;background:var(--ast-single-post-border,var(--ast-border-color))}}@media(max-width:544px){.single .post-navigation .nav-links{-js-display:inline-flex;display:inline-flex;width:100%;padding-left:20px;padding-right:20px}.single .post-navigation a p{display:none}.single .post-navigation .nav-previous{margin-bottom:0}}@media(min-width:421px){.single .post-navigation a{max-width:80%;width:100%}.post-navigation a{font-weight:500;font-size:16px}}</style><link data-optimized="1" rel='stylesheet' id='sbi_styles-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/d1784d29362f2f77f862a55a78f0e952.css?ver=0e952' media='all' /><style id='global-styles-inline-css'>:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--color--ast-global-color-0:var(--ast-global-color-0);--wp--preset--color--ast-global-color-1:var(--ast-global-color-1);--wp--preset--color--ast-global-color-2:var(--ast-global-color-2);--wp--preset--color--ast-global-color-3:var(--ast-global-color-3);--wp--preset--color--ast-global-color-4:var(--ast-global-color-4);--wp--preset--color--ast-global-color-5:var(--ast-global-color-5);--wp--preset--color--ast-global-color-6:var(--ast-global-color-6);--wp--preset--color--ast-global-color-7:var(--ast-global-color-7);--wp--preset--color--ast-global-color-8:var(--ast-global-color-8);--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1)}:root{--wp--style--global--content-size:var(--wp--custom--ast-content-width-size);--wp--style--global--wide-size:var(--wp--custom--ast-wide-width-size)}:where(body){margin:0}.wp-site-blocks>.alignleft{float:left;margin-right:2em}.wp-site-blocks>.alignright{float:right;margin-left:2em}.wp-site-blocks>.aligncenter{justify-content:center;margin-left:auto;margin-right:auto}:where(.wp-site-blocks)>*{margin-block-start:24px;margin-block-end:0}:where(.wp-site-blocks)>:first-child{margin-block-start:0}:where(.wp-site-blocks)>:last-child{margin-block-end:0}:root{--wp--style--block-gap:24px}:root :where(.is-layout-flow)>:first-child{margin-block-start:0}:root :where(.is-layout-flow)>:last-child{margin-block-end:0}:root :where(.is-layout-flow)>*{margin-block-start:24px;margin-block-end:0}:root :where(.is-layout-constrained)>:first-child{margin-block-start:0}:root :where(.is-layout-constrained)>:last-child{margin-block-end:0}:root :where(.is-layout-constrained)>*{margin-block-start:24px;margin-block-end:0}:root :where(.is-layout-flex){gap:24px}:root :where(.is-layout-grid){gap:24px}.is-layout-flow>.alignleft{float:left;margin-inline-start:0;margin-inline-end:2em}.is-layout-flow>.alignright{float:right;margin-inline-start:2em;margin-inline-end:0}.is-layout-flow>.aligncenter{margin-left:auto !important;margin-right:auto !important}.is-layout-constrained>.alignleft{float:left;margin-inline-start:0;margin-inline-end:2em}.is-layout-constrained>.alignright{float:right;margin-inline-start:2em;margin-inline-end:0}.is-layout-constrained>.aligncenter{margin-left:auto !important;margin-right:auto !important}.is-layout-constrained>:where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important}.is-layout-constrained>.alignwide{max-width:var(--wp--style--global--wide-size)}body .is-layout-flex{display:flex}.is-layout-flex{flex-wrap:wrap;align-items:center}.is-layout-flex>:is(*,div){margin:0}body .is-layout-grid{display:grid}.is-layout-grid>:is(*,div){margin:0}body{padding-top:0;padding-right:0;padding-bottom:0;padding-left:0}a:where(:not(.wp-element-button)){text-decoration:none}:root :where(.wp-element-button,.wp-block-button__link){background-color:#32373c;border-width:0;color:#fff;font-family:inherit;font-size:inherit;line-height:inherit;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none}.has-black-color{color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-color{color:var(--wp--preset--color--white) !important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important}.has-ast-global-color-0-color{color:var(--wp--preset--color--ast-global-color-0) !important}.has-ast-global-color-1-color{color:var(--wp--preset--color--ast-global-color-1) !important}.has-ast-global-color-2-color{color:var(--wp--preset--color--ast-global-color-2) !important}.has-ast-global-color-3-color{color:var(--wp--preset--color--ast-global-color-3) !important}.has-ast-global-color-4-color{color:var(--wp--preset--color--ast-global-color-4) !important}.has-ast-global-color-5-color{color:var(--wp--preset--color--ast-global-color-5) !important}.has-ast-global-color-6-color{color:var(--wp--preset--color--ast-global-color-6) !important}.has-ast-global-color-7-color{color:var(--wp--preset--color--ast-global-color-7) !important}.has-ast-global-color-8-color{color:var(--wp--preset--color--ast-global-color-8) !important}.has-black-background-color{background-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-background-color{background-color:var(--wp--preset--color--white) !important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important}.has-ast-global-color-0-background-color{background-color:var(--wp--preset--color--ast-global-color-0) !important}.has-ast-global-color-1-background-color{background-color:var(--wp--preset--color--ast-global-color-1) !important}.has-ast-global-color-2-background-color{background-color:var(--wp--preset--color--ast-global-color-2) !important}.has-ast-global-color-3-background-color{background-color:var(--wp--preset--color--ast-global-color-3) !important}.has-ast-global-color-4-background-color{background-color:var(--wp--preset--color--ast-global-color-4) !important}.has-ast-global-color-5-background-color{background-color:var(--wp--preset--color--ast-global-color-5) !important}.has-ast-global-color-6-background-color{background-color:var(--wp--preset--color--ast-global-color-6) !important}.has-ast-global-color-7-background-color{background-color:var(--wp--preset--color--ast-global-color-7) !important}.has-ast-global-color-8-background-color{background-color:var(--wp--preset--color--ast-global-color-8) !important}.has-black-border-color{border-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-border-color{border-color:var(--wp--preset--color--white) !important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important}.has-ast-global-color-0-border-color{border-color:var(--wp--preset--color--ast-global-color-0) !important}.has-ast-global-color-1-border-color{border-color:var(--wp--preset--color--ast-global-color-1) !important}.has-ast-global-color-2-border-color{border-color:var(--wp--preset--color--ast-global-color-2) !important}.has-ast-global-color-3-border-color{border-color:var(--wp--preset--color--ast-global-color-3) !important}.has-ast-global-color-4-border-color{border-color:var(--wp--preset--color--ast-global-color-4) !important}.has-ast-global-color-5-border-color{border-color:var(--wp--preset--color--ast-global-color-5) !important}.has-ast-global-color-6-border-color{border-color:var(--wp--preset--color--ast-global-color-6) !important}.has-ast-global-color-7-border-color{border-color:var(--wp--preset--color--ast-global-color-7) !important}.has-ast-global-color-8-border-color{border-color:var(--wp--preset--color--ast-global-color-8) !important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6}</style><link data-optimized="1" rel='stylesheet' id='ecwid-css-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/6ff0c4b36f9780050d38ae4045c64f39.css?ver=64f39' media='all' /><link data-optimized="1" rel='stylesheet' id='ec-elementor-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/ca533d5280a35f27165e6499701d90e9.css?ver=d90e9' media='all' /><link data-optimized="1" rel='stylesheet' id='astra-addon-css-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/5463613efd2c68fee98ba10aca89688e.css?ver=9688e' media='all' /><style id='astra-addon-css-inline-css'>.ast-search-box.header-cover #close:before,.ast-search-box.full-screen #close:before{font-family:Astra;content:"\e5cd";display:inline-block;transition:transform .3s ease-in-out}.site-header .ast-inline-search.ast-search-menu-icon .search-field{width:auto}</style><link data-optimized="1" rel='stylesheet' id='elementor-frontend-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/269a0cddd0c146f348f91f12ef80d9cc.css?ver=0d9cc' media='all' /><link data-optimized="1" rel='stylesheet' id='widget-image-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/9b8eb06865139b170e9d67b3625f9b60.css?ver=f9b60' media='all' /><link data-optimized="1" rel='stylesheet' id='widget-nav-menu-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/97a3dafbcdbbd221fa7b84c571c70958.css?ver=70958' media='all' /><link data-optimized="1" rel='stylesheet' id='e-sticky-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/7d8d1a5267e2937cb6dfaeb9c975f574.css?ver=5f574' media='all' /><link data-optimized="1" rel='stylesheet' id='widget-heading-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/c6febbcb4a3422ff900c821b2fba2b2a.css?ver=a2b2a' media='all' /><link data-optimized="1" rel='stylesheet' id='widget-accordion-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/0a4d755fe7ff5562b381c5dd8e6ce1fc.css?ver=ce1fc' media='all' /><link data-optimized="1" rel='stylesheet' id='widget-icon-list-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/02c644693a909e473b1d53b5a4d8bba0.css?ver=8bba0' media='all' /><link data-optimized="1" rel='stylesheet' id='widget-text-editor-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/3d2c26ed7c120c25e7d39a5c110949a7.css?ver=949a7' media='all' /><link data-optimized="1" rel='stylesheet' id='widget-form-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/e909b1c89668af4c0bd3ed4a7af65e93.css?ver=65e93' media='all' /><link data-optimized="1" rel='stylesheet' id='widget-spacer-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/4697f8273fd4cb205f7a4b15f0bb6a75.css?ver=b6a75' media='all' /><link data-optimized="1" rel='stylesheet' id='widget-social-icons-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/21cc23a3514ee7e874ff325a5598a6df.css?ver=8a6df' media='all' /><link data-optimized="1" rel='stylesheet' id='e-apple-webkit-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/4029f54bcaae11ea65b690d35b24b65c.css?ver=4b65c' media='all' /><link data-optimized="1" rel='stylesheet' id='e-animation-fadeIn-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/ff819c8ce25cfff53377bdf98807f7f5.css?ver=7f7f5' media='all' /><link data-optimized="1" rel='stylesheet' id='e-popup-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/46f3dafcde093aebe520abde6a50ffa4.css?ver=0ffa4' media='all' /><link data-optimized="1" rel='stylesheet' id='elementor-icons-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/45ac553f141ce5720d2245dda0464691.css?ver=64691' media='all' /><link data-optimized="1" rel='stylesheet' id='elementor-post-1417-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/78bb7f2a481ce4aa49fc8c70c47699ce.css?ver=699ce' media='all' /><link data-optimized="1" rel='stylesheet' id='sbistyles-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/d1784d29362f2f77f862a55a78f0e952.css?ver=0e952' media='all' /><link data-optimized="1" rel='stylesheet' id='she-header-style-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/05cbd89731f25d537c1b7653780e64fb.css?ver=e64fb' media='all' /><link data-optimized="1" rel='stylesheet' id='widget-author-box-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/141bea32c3bf08c856838a67b718e1be.css?ver=8e1be' media='all' /><link data-optimized="1" rel='stylesheet' id='swiper-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/cf78b415708784970461f83d7470856a.css?ver=0856a' media='all' /><link data-optimized="1" rel='stylesheet' id='e-swiper-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/f5d9dd4fc1f8981a66d314bee4b83f12.css?ver=83f12' media='all' /><link data-optimized="1" rel='stylesheet' id='widget-media-carousel-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/02718b74bfc34409c2417f8306ea9e40.css?ver=a9e40' media='all' /><link data-optimized="1" rel='stylesheet' id='widget-carousel-module-base-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/f5529c5e1abc565bf02b52e0afc43fbd.css?ver=43fbd' media='all' /><link data-optimized="1" rel='stylesheet' id='elementor-post-53324-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/9ae49d25ef846baa6d775938a970f139.css?ver=0f139' media='all' /><link data-optimized="1" rel='stylesheet' id='elementor-post-28835-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/0b5d362c68d59101bd403fc83cdde5ac.css?ver=de5ac' media='all' /><link data-optimized="1" rel='stylesheet' id='elementor-post-22-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/83245d8dadfecb4d38408b4d59c7cd5e.css?ver=7cd5e' media='all' /><link data-optimized="1" rel='stylesheet' id='elementor-post-29864-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/372798ec5557e45518cd57af03037a71.css?ver=37a71' media='all' /><link data-optimized="1" rel='stylesheet' id='elementor-post-4348-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/82cbfacd6f0edcfd572abc78ab56c202.css?ver=6c202' media='all' /><link data-optimized="1" rel='stylesheet' id='google-fonts-1-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/f42787bd08e0276b8b88afae13f0e318.css?ver=0e318' media='all' /><link data-optimized="1" rel='stylesheet' id='elementor-icons-shared-0-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/b98694523c7392019e34f3d857782732.css?ver=82732' media='all' /><link data-optimized="1" rel='stylesheet' id='elementor-icons-fa-solid-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/f10d9c2fec2fd6d77cbbd38ead07d50c.css?ver=7d50c' media='all' /><link data-optimized="1" rel='stylesheet' id='elementor-icons-fa-brands-css' href='https://thegoodmarketer.co.uk/wp-content/litespeed/css/e14f8608a821b4f464cf6da1053fc8df.css?ver=fc8df' media='all' /><link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin> <script src="https://thegoodmarketer.co.uk/wp-includes/js/jquery/jquery.min.js" id="jquery-core-js"></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/ecd8b5683206ef60cd0e4a58901168d2.js?ver=168d2" id="jquery-migrate-js" defer data-deferred="1"></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/fc1550a6c742c89efd7f36a5f7d49853.js?ver=49853" id="stop-user-enumeration-js" defer data-wp-strategy="defer"></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/a900a4f4a5033cc9a785be6326639c80.js?ver=39c80" id="she-header-js" defer data-deferred="1"></script> <link rel="https://api.w.org/" href="https://thegoodmarketer.co.uk/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://thegoodmarketer.co.uk/wp-json/wp/v2/posts/53324" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://thegoodmarketer.co.uk/xmlrpc.php?rsd" /><meta name="generator" content="WordPress 6.7.2" /><link rel='shortlink' href='https://thegoodmarketer.co.uk/?p=53324' /><link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://thegoodmarketer.co.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fthegoodmarketer.co.uk%2Fblog%2Fhow-to-utilise-tiktok-for-business%2F" /><link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://thegoodmarketer.co.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fthegoodmarketer.co.uk%2Fblog%2Fhow-to-utilise-tiktok-for-business%2F&format=xml" /><link rel="icon" href="https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/TGM-Blue-Circle-Logo.png" type="image/x-icon"/> <script data-optimized="1" src="data:text/javascript;base64,IWZ1bmN0aW9uKGYsYixlLHYsbix0LHMpe2lmKGYuZmJxKXJldHVybjtuPWYuZmJxPWZ1bmN0aW9uKCl7bi5jYWxsTWV0aG9kP24uY2FsbE1ldGhvZC5hcHBseShuLGFyZ3VtZW50cyk6bi5xdWV1ZS5wdXNoKGFyZ3VtZW50cyl9O2lmKCFmLl9mYnEpZi5fZmJxPW47bi5wdXNoPW47bi5sb2FkZWQ9ITA7bi52ZXJzaW9uPScyLjAnO24ucXVldWU9W107dD1iLmNyZWF0ZUVsZW1lbnQoZSk7dC5hc3luYz0hMDt0LnNyYz12O3M9Yi5nZXRFbGVtZW50c0J5VGFnTmFtZShlKVswXTtzLnBhcmVudE5vZGUuaW5zZXJ0QmVmb3JlKHQscyl9KHdpbmRvdyxkb2N1bWVudCwnc2NyaXB0JywnaHR0cHM6Ly9jb25uZWN0LmZhY2Vib29rLm5ldC9lbl9VUy9mYmV2ZW50cy5qcycpO2ZicSgnaW5pdCcsJzI4OTY3Mjg1MTc2MDc3MCcpO2ZicSgndHJhY2snLCdQYWdlVmlldycp" defer></script> <script data-optimized="1" src="data:text/javascript;base64,KGZ1bmN0aW9uKGgsbyx0LGosYSxyKXtoLmhqPWguaGp8fGZ1bmN0aW9uKCl7KGguaGoucT1oLmhqLnF8fFtdKS5wdXNoKGFyZ3VtZW50cyl9O2guX2hqU2V0dGluZ3M9e2hqaWQ6MTM3OTU0NSxoanN2OjZ9O2E9by5nZXRFbGVtZW50c0J5VGFnTmFtZSgnaGVhZCcpWzBdO3I9by5jcmVhdGVFbGVtZW50KCdzY3JpcHQnKTtyLmFzeW5jPTE7ci5zcmM9dCtoLl9oalNldHRpbmdzLmhqaWQraitoLl9oalNldHRpbmdzLmhqc3Y7YS5hcHBlbmRDaGlsZChyKX0pKHdpbmRvdyxkb2N1bWVudCwnaHR0cHM6Ly9zdGF0aWMuaG90amFyLmNvbS9jL2hvdGphci0nLCcuanM/c3Y9Jyk=" defer></script> <script data-optimized="1" src="data:text/javascript;base64,alF1ZXJ5KGRvY3VtZW50KS5yZWFkeShmdW5jdGlvbigkKXtpZih3aW5kb3cuaW5uZXJXaWR0aDw9OTkxKXskKCIuZWxlbWVudG9yLXRhYi10aXRsZSIpLm9uKCdjbGljaycsZnVuY3Rpb24oZSl7aWYoJChlKS5wYXJlbnRzKCIuZWxlbWVudG9yLXRhYnMiKVswXSE9PSd1bmRlZmluZWQnKXt2YXIgdGFiUGFyZW50RT0kKGUpcGFyZW50cygiLmVsZW1lbnRvci10YWJzIilbMF07JCgnaHRtbCxib2R5JykuYW5pbWF0ZSh7c2Nyb2xsVG9wOnRhYlBhcmVudEUub2Zmc2V0KCkudG9wLTE1MH0sJ3Nsb3cnKX19KX19KQ==" defer></script> <script></script> <script data-optimized="1" src="data:text/javascript;base64,(function($,window,document){"use strict";var getLastSiblingInRow=function(element){var candidate=element,elementTop=element.offsetTop;while(candidate.nextElementSibling!==null){if(candidate.nextElementSibling.offsetTop>elementTop){return candidate}
candidate=candidate.nextElementSibling}
return candidate};var calculatePageScrollDistance=function(top,bottom){var windowScrollDistance=$(window).scrollTop(),windowHeight=$(window).height(),scrollDistanceToTop,scrollDistanceToBottom;if(windowScrollDistance>=top){return top-windowScrollDistance}else if((windowScrollDistance+windowHeight)>=bottom){return 0}else{scrollDistanceToTop=top-windowScrollDistance;scrollDistanceToBottom=bottom-(windowScrollDistance+windowHeight);return Math.min(scrollDistanceToTop,scrollDistanceToBottom)}};var expandingGrid=function(context,options){var defaults={animationDuration:250,linksSelector:'.links a',expandingAreaSelector:'.expanding-container',closeButtonMarkup:'<a href="#" class="close-button">Close</a>',spacerMarkup:'<span class="spacer" aria-hidden="true"/>',elementActiveClass:'active',elementExpandedClass:'expanded',onExpandBefore:!1,onExpandAfter:!1};var settings=$.extend({},defaults,options);var isExpanded=!1;var activeLink=!1;var activeExpandedArea=!1;var activeExpandedAreaTop=!1;var activeExpandedAreaHeight=!1;var lastItemInActiveRow=!1;var activeRowChanged=!1;var checkExpandedAreaResize=!1;var $links=$(settings.linksSelector,context);var $expandingAreas=$(settings.expandingAreaSelector,context);var $closeButton=$(settings.closeButtonMarkup);var $spacer=$(settings.spacerMarkup);var $secondarySpacer=$spacer.clone();var scrollSectionIntoView=function(top,bottom,duration,callback){var animate;var scroll=0;var distance=calculatePageScrollDistance(top,bottom);var windowScrollDistance=$(window).scrollTop();var timeLeft;duration=(typeof duration==='undefined')?settings.animationDuration:duration;timeLeft=duration;var start=new Date().getTime();var last=start;var tick=function(){timeLeft=Math.max(duration-(new Date()-start),0);var x=(timeLeft===0||distance===0)?0:((new Date()-last)/timeLeft*distance);var diff=(distance>0?Math.min(x,distance):Math.max(x,distance));distance=distance-diff;scroll+=diff;window.scrollTo(0,windowScrollDistance+scroll);last=new Date().getTime();if(last-start<=duration){animate=(window.requestAnimationFrame&&requestAnimationFrame(tick))||setTimeout(tick,16)}else{if(typeof callback==='function'){callback()}}};tick()};$links.each(function(){var $this=$(this);var targetId=$this.attr('href').match(/#([^\?]+)/)[1];var target=document.getElementById(targetId);if(target){$this.click(function(event){var clickedLink=this;var scrollTargetOffset;var closeButtonAnimationDelay;event.preventDefault();if(isExpanded&&activeLink===clickedLink){$closeButton.click()}else{$links.removeClass(settings.elementActiveClass).filter($this).addClass(settings.elementActiveClass).parent('li').each(function(){var lastSibling=getLastSiblingInRow(this);activeRowChanged=lastSibling!==lastItemInActiveRow;if(activeRowChanged){lastItemInActiveRow=lastSibling}
if(isExpanded&&activeRowChanged){$secondarySpacer.height($spacer.height());$spacer.height(0).replaceWith($secondarySpacer)}
$(lastItemInActiveRow).after($spacer)});if(isExpanded&&activeRowChanged){$secondarySpacer.animate({height:0},settings.animationDuration,function(){$(this).detach()});$closeButton.removeClass(settings.elementActiveClass).hide()}
scrollTargetOffset=($secondarySpacer.position().top<$spacer.position().top?$secondarySpacer.height():0);activeExpandedAreaTop=($spacer.position().top-scrollTargetOffset);$expandingAreas.removeClass(settings.elementExpandedClass).hide().filter(target).each(function(){var $this=$(this);var autoHeight=$this.height();var autoOuterHeight=$this.outerHeight();var initialHeight=(isExpanded&&activeExpandedAreaHeight&&(activeRowChanged===!1))?activeExpandedAreaHeight:0;stopExpandedAreaMonitor();$spacer.animate({height:autoHeight+'px'},settings.animationDuration);$this.css({height:initialHeight+'px',position:'absolute',left:0,top:$spacer.position().top+'px'}).show(0,function(){if(typeof settings.onExpandBefore==='function'){settings.onExpandBefore.call(this)}}).animate({height:autoHeight+'px',top:activeExpandedAreaTop+'px'},settings.animationDuration,function(){$this.css({height:'auto'}).addClass(settings.elementExpandedClass);activeExpandedAreaHeight=$this.height();checkExpandedAreaResize=setInterval(function(){var activeExpandedAreaNewHeight=$this.height();if(activeExpandedAreaNewHeight!==activeExpandedAreaHeight){activeExpandedAreaHeight=activeExpandedAreaNewHeight;syncExpandedAreaWithSpacer()}},1000);if(typeof settings.onExpandAfter==='function'){settings.onExpandAfter.call(this)}});var scrollTargetTop=$(clickedLink).offset().top-scrollTargetOffset;var scrollTargetBottom=$this.offset().top+autoOuterHeight+20-scrollTargetOffset;scrollSectionIntoView(scrollTargetTop,scrollTargetBottom)});closeButtonAnimationDelay=(isExpanded&&activeRowChanged&&($this.parent().index()>$(activeLink).parent().index()))?settings.animationDuration:(settings.animationDuration/4);$closeButton.css({position:'absolute',right:0,top:activeExpandedAreaTop+'px'}).delay(closeButtonAnimationDelay).fadeIn(settings.animationDuration,function(){$(this).addClass(settings.elementActiveClass)});activeLink=this;activeExpandedArea=target;isExpanded=!0}})}});$closeButton.appendTo(context).hide().click(function(event){var $activeLink=$(activeLink);var activeLinkTopOffset=$activeLink.offset().top;var activeLinkBottomOffset=activeLinkTopOffset+$activeLink.outerHeight();event.preventDefault();$links.removeClass(settings.elementActiveClass);$expandingAreas.slideUp(settings.animationDuration).removeClass(settings.elementExpandedClass);$closeButton.removeClass('active').hide();$spacer.animate({height:0},settings.animationDuration,function(){$spacer.detach()});scrollSectionIntoView(activeLinkTopOffset,activeLinkBottomOffset);stopExpandedAreaMonitor();isExpanded=!1;activeLink=!1;activeExpandedArea=!1});var stopExpandedAreaMonitor=function(){if(checkExpandedAreaResize){clearInterval(checkExpandedAreaResize)}};var syncExpandedAreaWithSpacer=function(){if(activeExpandedArea&&isExpanded){$spacer.height($(activeExpandedArea).height());activeExpandedAreaTop=$spacer.position().top;$closeButton.add(activeExpandedArea).css({top:activeExpandedAreaTop+'px'})}};var positionSpacer=function(){var lastSibling;if(activeLink&&lastItemInActiveRow&&isExpanded){$spacer.detach();lastSibling=getLastSiblingInRow($(activeLink).parent()[0]);if(lastItemInActiveRow!==lastSibling){console.log(lastSibling);lastItemInActiveRow=lastSibling}
$(lastItemInActiveRow).after($spacer)}};$(window).resize(function(){if(isExpanded){positionSpacer();syncExpandedAreaWithSpacer()}})};$.fn.expandingGrid=function(options){return this.each(function(){expandingGrid(this,options)})}})(jQuery,window,document);$(document).ready(function(){$('.expanding-grid').expandingGrid()})" defer></script> <style>p.p-no-mb,.p-no-mb p{margin-bottom:0}@media (max-width:414px){body:not(.page-id-26374) h1{font-size:45px!important}}a.book-call-btn{max-width:200px}.pricing-table-1 li{display:none!important}.elementor-price-table .elementor-price-table__footer{padding-bottom:30px!important}.elementor-price-table .elementor-price-table__footer{padding-top:0!important}.page-id-58 .footer-calender{display:none}.page-id-3573 .footer-calender{display:none}.page-id-4275 .footer-calender{display:none}.page-id-3834 .footer-calender{display:none}img.img-circle{border-radius:50%;aspect-ratio:1/1;-o-object-fit:cover;object-fit:cover}.expanding-grid .links>li a:before{display:block;content:"";width:100%;padding-top:100%}.expanding-grid .links>li a>img.img-circle,.expanding-grid .links>li a>.name-hover{position:absolute;top:0;right:0;bottom:0;left:0;height:100%}@media screen and (min-width:480px){.expanding-grid .links>li{padding-top:50px!important;padding-bottom:50px!important}}.results-box li.elementor-icon-list-item{background-color:#1e2944;color:#fff;font-weight:700;padding:15px;border-bottom:2px solid #fff;border-radius:5px}.custom-heading{text-align:center!important;font-family:'poppins',Sans-serif;font-weight:600;color:#ff6f5c!important}.custom-heading h2{color:#ff6f5c!important}div#cc-window{display:none!important}.faq-section{display:none}.page-id-35 #faq-section{display:block!important}.team-carousel .elementor-carousel-image{position:absolute;top:0;left:0;width:100%;height:100%;-o-object-fit:cover;object-fit:cover;-o-object-position:50% 50%;object-position:50% 50%}.team-carousel .swiper-slide{padding-top:66.66667%!important}.team-carousel .elementor-main-swiper{height:100%!important}.team-carousel.elementor-pagination-position-outside .swiper-container{padding-bottom:50px!important}@media screen and (min-width:768px){.team-carousel .swiper-container{overflow:visible}.team-carousel .elementor-swiper{overflow-x:hidden}}@media screen and (max-width:767px){.elementor-26422 .elementor-element.elementor-element-63c7fda{display:none}}select.elementor-field-textual.elementor-size-md{padding-top:0;padding-bottom:0}.elementor-lightbox .elementor-swiper-button-next,.elementor-lightbox .elementor-swiper-button-prev{width:7%}@media screen and (max-width:1024px){.elementor-lightbox .elementor-video-container .elementor-video-landscape{width:86vw}}.elementor-lightbox .elementor-swiper-button-next,.elementor-lightbox .elementor-swiper-button-prev{width:7% !important}</style> <script data-cfasync="false" data-no-optimize="1" type="text/javascript">window.ec = window.ec || Object() window.ec.config = window.ec.config || Object(); window.ec.config.enable_canonical_urls = true;</script> <script data-cfasync="false" type="text/javascript">window.ec = window.ec || Object(); window.ec.config = window.ec.config || Object(); window.ec.config.store_main_page_url = 'https://thegoodmarketer.co.uk/store/';</script> <script data-optimized="1" type="text/javascript" src="data:text/javascript;base64,KGZ1bmN0aW9uKGEsbCxiLGMscixzKXtfblFjPWMscj1hLmNyZWF0ZUVsZW1lbnQobCkscz1hLmdldEVsZW1lbnRzQnlUYWdOYW1lKGwpWzBdO3IuYXN5bmM9MTtyLnNyYz1sLnNyYz0oImh0dHBzOiI9PWEubG9jYXRpb24ucHJvdG9jb2w/Imh0dHBzOi8vIjoiaHR0cDovLyIpK2I7cy5wYXJlbnROb2RlLmluc2VydEJlZm9yZShyLHMpfSkoZG9jdW1lbnQsInNjcmlwdCIsInNlcnZlLmFsYmFjcm9zcy5jb20vdHJhY2suanMiLCI4OTY5NzYyMCIp" defer></script> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-N3XKQC5');</script> <link rel="pingback" href="https://thegoodmarketer.co.uk/xmlrpc.php"><meta name="generator" content="Elementor 3.27.5; features: additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto"><style>.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important}</style> <script type="application/ld+json">{ "@context": "https://schema.org", "@type": "BlogPosting", "headline": "How to Utilise TikTok for Business", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://thegoodmarketer.co.uk/blog/how-to-utilise-tiktok-for-business/" }, "author": { "@type": "Person", "name": "Mack -" }, "image": { "@type": "ImageObject", "url": "https://thegoodmarketer.co.uk/wp-content/uploads/2024/11/TGM-Blogs-2-1.jpg", "height": 800, "width": 1200 }, "datePublished": "2024-11-22 11:32:57", "dateModified": "2024-11-26 16:57:08", "articleBody": "How to Utilise TikTok for Business\t\t\n\t\tAlthough known for its dance challenges, viral memes and cat videos, TikTok has become a game-changing platform for businesses hoping to engage with new" }</script> <style>.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}@media screen and (max-height:1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}}@media screen and (max-height:640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}}</style><link rel="icon" href="https://thegoodmarketer.co.uk/wp-content/uploads/2020/07/cropped-TGM-FAV-1-32x32.jpg" sizes="32x32" /><link rel="icon" href="https://thegoodmarketer.co.uk/wp-content/uploads/2020/07/cropped-TGM-FAV-1-192x192.jpg" sizes="192x192" /><link rel="apple-touch-icon" href="https://thegoodmarketer.co.uk/wp-content/uploads/2020/07/cropped-TGM-FAV-1-180x180.jpg" /><meta name="msapplication-TileImage" content="https://thegoodmarketer.co.uk/wp-content/uploads/2020/07/cropped-TGM-FAV-1-270x270.jpg" /><style id="wp-custom-css">.elementor-7 .elementor-element.elementor-element-6c2b12ad{border-width:0}.elementor-testimonial__text{color:#fff;font-family:"Signika",Sans-serif;font-size:17px;height:200px;overflow:auto;height:300px;font-weight:400;font-style:normal;line-height:2em}.elementor-35 .elementor-element.elementor-element-7c097edc .elementor-testimonial__text{height:auto !important}</style></head><body itemtype='https://schema.org/Blog' itemscope='itemscope' class="post-template-default single single-post postid-53324 single-format-standard wp-custom-logo ast-desktop ast-page-builder-template ast-no-sidebar astra-4.8.12 ast-header-custom-item-inside group-blog ast-blog-single-style-1 ast-single-post ast-inherit-site-logo-transparent ast-theme-transparent-header elementor-page-29864 ast-normal-title-enabled elementor-default elementor-kit-1417 elementor-page elementor-page-53324 astra-addon-4.8.3"><a class="skip-link screen-reader-text" href="#content" title="Skip to content"> Skip to content</a><div class="hfeed site" id="page"><div data-elementor-type="header" data-elementor-id="28835" class="elementor elementor-28835 elementor-location-header" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-ffef79c elementor-section-height-min-height elementor-section-full_width she-header-yes elementor-section-height-default elementor-section-items-middle" data-id="ffef79c" data-element_type="section" data-settings="{"background_background":"classic","sticky":"top","scroll_distance":{"unit":"px","size":57,"sizes":[]},"background_show":"yes","background":"#1C2A47","scroll_distance_tablet":{"unit":"px","size":1,"sizes":[]},"scroll_distance_mobile":{"unit":"px","size":1,"sizes":[]},"transparent":"yes","sticky_on":["desktop","tablet","mobile"],"sticky_offset":0,"sticky_effects_offset":0,"sticky_anchor_link_offset":0,"transparent_on":["desktop","tablet","mobile"],"she_offset_top":{"unit":"px","size":0,"sizes":[]},"she_offset_top_tablet":{"unit":"px","size":"","sizes":[]},"she_offset_top_mobile":{"unit":"px","size":"","sizes":[]},"she_padding":{"unit":"px","top":0,"right":"","bottom":0,"left":"","isLinked":true},"she_padding_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"she_padding_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true}}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d2fd97" data-id="5d2fd97" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-9d1b662 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default" data-id="9d1b662" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-44359a1" data-id="44359a1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1dcc6d8 elementor-widget elementor-widget-image" data-id="1dcc6d8" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://thegoodmarketer.co.uk"> <img data-lazyloaded="1" data-placeholder-resp="542x203" src="data:image/svg+xml;base64,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" width="542" height="203" data-src="https://thegoodmarketer.co.uk/wp-content/uploads/2020/02/Logo-White.png" class="attachment-full size-full wp-image-1453" alt="" data-srcset="https://thegoodmarketer.co.uk/wp-content/uploads/2020/02/Logo-White.png 542w, https://thegoodmarketer.co.uk/wp-content/uploads/2020/02/Logo-White-300x112.png 300w" data-sizes="(max-width: 542px) 100vw, 542px" /> </a></div></div></div></div><div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-91c9539" data-id="91c9539" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a7f1a85 elementor-nav-menu__align-end elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu" data-id="a7f1a85" data-element_type="widget" data-settings="{"full_width":"stretch","submenu_icon":{"value":"<i class=\"fas fa-chevron-down\"><\/i>","library":"fa-solid"},"layout":"horizontal","toggle":"burger"}" data-widget_type="nav-menu.default"><div class="elementor-widget-container"><nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-drop-out"><ul id="menu-1-a7f1a85" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4806"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/meet-the-team/" class="elementor-item menu-link">Who We Are</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51317"><a href="https://thegoodmarketer.co.uk/about/company-culture/" class="elementor-sub-item menu-link">Our Culture</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-61"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/what-we-do/" class="elementor-item menu-link">What We Do</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2620"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/what-we-do/social-media-marketing/" class="elementor-sub-item menu-link">Social Media Advertising</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2625"><a href="https://thegoodmarketer.co.uk/what-we-do/facebook-advertising/" class="elementor-sub-item menu-link">Facebook Advertising</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2627"><a href="https://thegoodmarketer.co.uk/what-we-do/instagram-advertising/" class="elementor-sub-item menu-link">Instagram Advertising</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2618"><a href="https://thegoodmarketer.co.uk/what-we-do/tiktok-advertising/" class="elementor-sub-item menu-link">TikTok Advertising</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2202"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/what-we-do/pay-per-click-ppc/" class="elementor-sub-item menu-link">Pay Per Click Ads</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2622"><a href="https://thegoodmarketer.co.uk/what-we-do/google-advertising-agency/" class="elementor-sub-item menu-link">Google Search Ads</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2626"><a href="https://thegoodmarketer.co.uk/what-we-do/google-shopping-management/" class="elementor-sub-item menu-link">Google Shopping Ads</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2773"><a href="https://thegoodmarketer.co.uk/what-we-do/bing-ads/" class="elementor-sub-item menu-link">Microsoft Bing Ads</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-47056"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/what-we-do/search-engine-optimisation/" class="elementor-sub-item menu-link">Search Engine Optimisation</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-47057"><a href="https://thegoodmarketer.co.uk/what-we-do/search-engine-optimisation/" class="elementor-sub-item menu-link">Organic SEO</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2621"><a href="https://thegoodmarketer.co.uk/what-we-do/ecommerce-seo/" class="elementor-sub-item menu-link">eCommerce SEO</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2624"><a href="https://thegoodmarketer.co.uk/what-we-do/digital-pr/" class="elementor-sub-item menu-link">Digital PR</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4513"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/what-we-do/web-development-agency/" class="elementor-sub-item menu-link">Website Development</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7643"><a href="https://thegoodmarketer.co.uk/what-we-do/shopify-development-agency/" class="elementor-sub-item menu-link">Shopify Development</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7644"><a href="https://thegoodmarketer.co.uk/what-we-do/wordpress-development-agency/" class="elementor-sub-item menu-link">WordPress Development</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2623"><a href="https://thegoodmarketer.co.uk/what-we-do/conversion-rate-optimisation/" class="elementor-sub-item menu-link">Conversion Rate Optimisation</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21510"><a href="https://thegoodmarketer.co.uk/what-we-do/social-media-management-services-london/" class="elementor-sub-item menu-link">Social Media Management</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2215"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/what-we-do/content-marketing/" class="elementor-sub-item menu-link">Content Marketing</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8197"><a href="https://thegoodmarketer.co.uk/what-we-do/video-content-agency/" class="elementor-sub-item menu-link">Video Content</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8169"><a href="https://thegoodmarketer.co.uk/what-we-do/copywriting-agency/" class="elementor-sub-item menu-link">Copywriting</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8173"><a href="https://thegoodmarketer.co.uk/what-we-do/branding-agency/" class="elementor-sub-item menu-link">Branding & Logo Design</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2216"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/what-we-do/email-marketing/" class="elementor-sub-item menu-link">Email Marketing</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20215"><a href="https://thegoodmarketer.co.uk/what-we-do/klaviyo-email-marketing/" class="elementor-sub-item menu-link">Klaviyo Email Marketing</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2207"><a href="https://thegoodmarketer.co.uk/what-we-do/digital-strategy/" class="elementor-sub-item menu-link">Digital Strategy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52327"><a href="https://thegoodmarketer.co.uk/what-we-do/ecommerce-advertising-agency/" class="elementor-sub-item menu-link">eCommerce Marketing</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1093"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/case-studies/" class="elementor-item menu-link">Case Studies</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13870"><a href="https://thegoodmarketer.co.uk/case-studies/" class="elementor-sub-item menu-link">Digital Marketing</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13869"><a href="https://thegoodmarketer.co.uk/website-development/" class="elementor-sub-item menu-link">Website Design</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1903"><a href="https://thegoodmarketer.co.uk/packages/" class="elementor-item menu-link">Packages</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-983"><a href="https://thegoodmarketer.co.uk/blog/" class="elementor-item menu-link">Blog</a></li></ul></nav><div class="elementor-menu-toggle" role="button" tabindex="0" aria-label="Menu Toggle" aria-expanded="false"> <i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--open eicon-menu-bar"></i><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close eicon-close"></i></div><nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"><ul id="menu-2-a7f1a85" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4806"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/meet-the-team/" class="elementor-item menu-link" tabindex="-1">Who We Are</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51317"><a href="https://thegoodmarketer.co.uk/about/company-culture/" class="elementor-sub-item menu-link" tabindex="-1">Our Culture</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-61"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/what-we-do/" class="elementor-item menu-link" tabindex="-1">What We Do</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2620"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/what-we-do/social-media-marketing/" class="elementor-sub-item menu-link" tabindex="-1">Social Media Advertising</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2625"><a href="https://thegoodmarketer.co.uk/what-we-do/facebook-advertising/" class="elementor-sub-item menu-link" tabindex="-1">Facebook Advertising</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2627"><a href="https://thegoodmarketer.co.uk/what-we-do/instagram-advertising/" class="elementor-sub-item menu-link" tabindex="-1">Instagram Advertising</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2618"><a href="https://thegoodmarketer.co.uk/what-we-do/tiktok-advertising/" class="elementor-sub-item menu-link" tabindex="-1">TikTok Advertising</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2202"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/what-we-do/pay-per-click-ppc/" class="elementor-sub-item menu-link" tabindex="-1">Pay Per Click Ads</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2622"><a href="https://thegoodmarketer.co.uk/what-we-do/google-advertising-agency/" class="elementor-sub-item menu-link" tabindex="-1">Google Search Ads</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2626"><a href="https://thegoodmarketer.co.uk/what-we-do/google-shopping-management/" class="elementor-sub-item menu-link" tabindex="-1">Google Shopping Ads</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2773"><a href="https://thegoodmarketer.co.uk/what-we-do/bing-ads/" class="elementor-sub-item menu-link" tabindex="-1">Microsoft Bing Ads</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-47056"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/what-we-do/search-engine-optimisation/" class="elementor-sub-item menu-link" tabindex="-1">Search Engine Optimisation</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-47057"><a href="https://thegoodmarketer.co.uk/what-we-do/search-engine-optimisation/" class="elementor-sub-item menu-link" tabindex="-1">Organic SEO</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2621"><a href="https://thegoodmarketer.co.uk/what-we-do/ecommerce-seo/" class="elementor-sub-item menu-link" tabindex="-1">eCommerce SEO</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2624"><a href="https://thegoodmarketer.co.uk/what-we-do/digital-pr/" class="elementor-sub-item menu-link" tabindex="-1">Digital PR</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-4513"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/what-we-do/web-development-agency/" class="elementor-sub-item menu-link" tabindex="-1">Website Development</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7643"><a href="https://thegoodmarketer.co.uk/what-we-do/shopify-development-agency/" class="elementor-sub-item menu-link" tabindex="-1">Shopify Development</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7644"><a href="https://thegoodmarketer.co.uk/what-we-do/wordpress-development-agency/" class="elementor-sub-item menu-link" tabindex="-1">WordPress Development</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2623"><a href="https://thegoodmarketer.co.uk/what-we-do/conversion-rate-optimisation/" class="elementor-sub-item menu-link" tabindex="-1">Conversion Rate Optimisation</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21510"><a href="https://thegoodmarketer.co.uk/what-we-do/social-media-management-services-london/" class="elementor-sub-item menu-link" tabindex="-1">Social Media Management</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2215"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/what-we-do/content-marketing/" class="elementor-sub-item menu-link" tabindex="-1">Content Marketing</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8197"><a href="https://thegoodmarketer.co.uk/what-we-do/video-content-agency/" class="elementor-sub-item menu-link" tabindex="-1">Video Content</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8169"><a href="https://thegoodmarketer.co.uk/what-we-do/copywriting-agency/" class="elementor-sub-item menu-link" tabindex="-1">Copywriting</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8173"><a href="https://thegoodmarketer.co.uk/what-we-do/branding-agency/" class="elementor-sub-item menu-link" tabindex="-1">Branding & Logo Design</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2216"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/what-we-do/email-marketing/" class="elementor-sub-item menu-link" tabindex="-1">Email Marketing</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20215"><a href="https://thegoodmarketer.co.uk/what-we-do/klaviyo-email-marketing/" class="elementor-sub-item menu-link" tabindex="-1">Klaviyo Email Marketing</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2207"><a href="https://thegoodmarketer.co.uk/what-we-do/digital-strategy/" class="elementor-sub-item menu-link" tabindex="-1">Digital Strategy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-52327"><a href="https://thegoodmarketer.co.uk/what-we-do/ecommerce-advertising-agency/" class="elementor-sub-item menu-link" tabindex="-1">eCommerce Marketing</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1093"><a aria-expanded="false" href="https://thegoodmarketer.co.uk/case-studies/" class="elementor-item menu-link" tabindex="-1">Case Studies</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13870"><a href="https://thegoodmarketer.co.uk/case-studies/" class="elementor-sub-item menu-link" tabindex="-1">Digital Marketing</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13869"><a href="https://thegoodmarketer.co.uk/website-development/" class="elementor-sub-item menu-link" tabindex="-1">Website Design</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1903"><a href="https://thegoodmarketer.co.uk/packages/" class="elementor-item menu-link" tabindex="-1">Packages</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-983"><a href="https://thegoodmarketer.co.uk/blog/" class="elementor-item menu-link" tabindex="-1">Blog</a></li></ul></nav></div></div></div></div><div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c05831e" data-id="c05831e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-10d73ae elementor-hidden-phone elementor-widget elementor-widget-html" data-id="10d73ae" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><link data-optimized="1" href="https://thegoodmarketer.co.uk/wp-content/litespeed/css/747844e944b1d3a69a0719ac9490f495.css?ver=0f495" rel="stylesheet"> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/9f204860e42116d38d5555c9d4290024.js?ver=90024" type="text/javascript" defer data-deferred="1"></script> <a href="#" onclick="Calendly.initPopupWidget({url: 'https://calendly.com/the-good-marketer/consultation-30-minutes?text_color=1c2a47&primary_color=fe6f5b'});return false;"><i aria-hidden="true" class="fas fa-phone-alt"></i> <span>Book a call</span></a></div></div></div></div></div></section></div></div></div></section></div><div id="content" class="site-content"><div class="ast-container"><div id="primary" class="content-area primary"><main id="main" class="site-main"><div data-elementor-type="single-post" data-elementor-id="29864" class="elementor elementor-29864 elementor-location-single post-53324 post type-post status-publish format-standard has-post-thumbnail hentry category-blog ast-article-single" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-3f5a6dc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3f5a6dc3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46492abb" data-id="46492abb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-89a272e elementor-widget elementor-widget-theme-post-content" data-id="89a272e" data-element_type="widget" data-widget_type="theme-post-content.default"><div class="elementor-widget-container"><div data-elementor-type="wp-post" data-elementor-id="53324" class="elementor elementor-53324" data-elementor-post-type="post"><section class="elementor-section elementor-top-section elementor-element elementor-element-54b3b5a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="54b3b5a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af62b3c" data-id="af62b3c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-72f5438 elementor-widget elementor-widget-image" data-id="72f5438" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img data-lazyloaded="1" data-placeholder-resp="1024x683" src="data:image/svg+xml;base64,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" fetchpriority="high" fetchpriority="high" decoding="async" width="1024" height="683" data-src="https://thegoodmarketer.co.uk/wp-content/uploads/2024/11/TGM-Blogs-2-1-1024x683.jpg" class="attachment-large size-large wp-image-53326" alt="" data-srcset="https://thegoodmarketer.co.uk/wp-content/uploads/2024/11/TGM-Blogs-2-1-1024x683.jpg 1024w, https://thegoodmarketer.co.uk/wp-content/uploads/2024/11/TGM-Blogs-2-1-300x200.jpg 300w, https://thegoodmarketer.co.uk/wp-content/uploads/2024/11/TGM-Blogs-2-1-768x512.jpg 768w, https://thegoodmarketer.co.uk/wp-content/uploads/2024/11/TGM-Blogs-2-1.jpg 1200w" data-sizes="(max-width: 1024px) 100vw, 1024px" /></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f8c48e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f8c48e5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bda4bd0" data-id="bda4bd0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0f1d94b elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-author-box" data-id="0f1d94b" data-element_type="widget" data-widget_type="author-box.default"><div class="elementor-widget-container"><div class="elementor-author-box"><div class="elementor-author-box__avatar"> <img data-lazyloaded="1" src="data:image/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=" decoding="async" data-src="https://thegoodmarketer.co.uk/wp-content/uploads/2023/11/Sheena-Professional-Headshot-300x300.png" alt="Picture of Sheena Guiquing" loading="lazy"></div><div class="elementor-author-box__text"><div > <span class="elementor-author-box__name"> Sheena Guiquing </span></div><div class="elementor-author-box__bio"><p>Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert</p></div></div></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-839c327 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="839c327" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-155e2d9" data-id="155e2d9" data-element_type="column"><div class="elementor-widget-wrap"></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6b63761 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6b63761" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a88c29" data-id="5a88c29" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-650da95 elementor-widget elementor-widget-heading" data-id="650da95" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">How to Utilise TikTok for Business</h1></div></div><div class="elementor-element elementor-element-c8f0d42 elementor-widget elementor-widget-text-editor" data-id="c8f0d42" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">Although known for its dance challenges, viral memes and cat videos, TikTok has become a game-changing platform for businesses hoping to engage with new audiences while showcasing unbeatable, creative marketing strategies. </span></p><p><span style="font-weight: 400;">With over a billion active users, it would be a shame for small or newly established businesses not to take advantage of TikTok’s endless opportunities. </span></p><p><span style="font-weight: 400;">In this article, we’ll break down how your business can utilise TikTok to reach new audiences, boost engagement and create authentic, creative content. </span></p></div></div><div class="elementor-element elementor-element-d3a42c4 elementor-widget elementor-widget-heading" data-id="d3a42c4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Why Should Businesses Use TikTok?</h2></div></div><div class="elementor-element elementor-element-fdb49b0 elementor-widget elementor-widget-text-editor" data-id="fdb49b0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">TikTok might seem like a playground for Gen Z, but the platform has a broad, diverse audience all watching, creating and engaging with content daily. With a highly reactive algorithm, TikTok personalises content to users based on their interests, allowing businesses to reach their target audience without needing a significant following. </span></p><p><span style="font-weight: 400;">Businesses can actively engage customers using targeted strategies that attract the right audience and spark interest, much like casting a hook with unique bait to catch specific fish. </span></p><p><span style="font-weight: 400;">With quick and punchy videos, brands, businesses, and independent sellers can utilise TikTok to showcase branding personality, launch new products, or connect with their audience meaningfully. </span></p><p><span style="font-weight: 400;">A standout feature of TikTok is its intuitive and user-friendly interface. Simply put, you don’t need a degree in video editing to create engaging content for your business. </span></p></div></div><div class="elementor-element elementor-element-3e4a32c elementor-widget elementor-widget-heading" data-id="3e4a32c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Define Your Goals & Audience</h2></div></div><div class="elementor-element elementor-element-980a951 elementor-widget elementor-widget-text-editor" data-id="980a951" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">So before you begin creating viral TikToks, you’ll most likely want to set achievable goals. Are you looking to expand your brand’s reach, drive footfall to your online store, promote your latest products or increase signups for your service?</span></p><p><span style="font-weight: 400;">Once you’ve outlined clear objectives, you’ll need to begin researching your target audience. Remember that most TikTok users are Gen Z, and depending on your business, this can be a significant benefit. </span></p><p><span style="font-weight: 400;">Getting an in-depth understanding of who you’re talking to will help with creating content that fits your target audience’s interests. </span></p></div></div><div class="elementor-element elementor-element-18c04d7 elementor-widget elementor-widget-heading" data-id="18c04d7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Take Advantage of Trends</h2></div></div><div class="elementor-element elementor-element-f14e034 elementor-widget elementor-widget-text-editor" data-id="f14e034" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">Don’t fear following the crowd and jumping on trends. Riding the TikTok wave can give your business extra exposure and visibility. </span></p><p><span style="font-weight: 400;">Stay on top of trending songs, filters, hashtags, and video formats on TikTok’s “Discover” page. Remember not to copy other content creators directly; instead, find creative ways to align your unique brand identity with the current trends. </span></p></div></div><div class="elementor-element elementor-element-079187f elementor-widget elementor-widget-heading" data-id="079187f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Refine Your Content</h2></div></div><div class="elementor-element elementor-element-53cd238 elementor-widget elementor-widget-text-editor" data-id="53cd238" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">For businesses specialising in educational content, TikTok can be an effective platform for sharing valuable and insightful information. By creating informative videos that teach your audience something new, you can expertly position your business as an authority in your field. </span></p><p><span style="font-weight: 400;">In short, concise, engaging and creative content will catch viewers’ attention, so ensure your TikToks get to the point and have enough charisma to keep users from scrolling. </span></p></div></div><div class="elementor-element elementor-element-4656e69 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel" data-id="4656e69" data-element_type="widget" data-settings="{"skin":"carousel","effect":"slide","show_arrows":"yes","pagination":"bullets","speed":500,"autoplay":"yes","autoplay_speed":5000,"loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]},"space_between_mobile":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="media-carousel.default"><div class="elementor-widget-container"><div class="elementor-swiper"><div class="elementor-main-swiper swiper" role="region" aria-roledescription="carousel" aria-label="Slides"><div class="swiper-wrapper"><div class="swiper-slide" role="group" aria-roledescription="slide"> <a href="https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-02.35.07.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="4656e69" data-elementor-lightbox-title="Screenshot 2023-12-29 at 02.35.07" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk4NzUsInVybCI6Imh0dHBzOlwvXC90aGVnb29kbWFya2V0ZXIuY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9TY3JlZW5zaG90LTIwMjMtMTItMjktYXQtMDIuMzUuMDcucG5nIiwic2xpZGVzaG93IjoiNDY1NmU2OSJ9" data-elementor-lightbox-video=""><div class="elementor-carousel-image" role="img" aria-label="Screenshot 2023-12-29 at 02.35.07" style="background-image: url('https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-02.35.07.png')"><div class="elementor-custom-embed-play"> <i aria-hidden="true" class="eicon-play"></i> <span class="elementor-screen-only">Play</span></div></div> </a></div><div class="swiper-slide" role="group" aria-roledescription="slide"> <a href="https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-03.38.09.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="4656e69" data-elementor-lightbox-title="Screenshot 2023-12-29 at 03.38.09" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk4OTIsInVybCI6Imh0dHBzOlwvXC90aGVnb29kbWFya2V0ZXIuY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9TY3JlZW5zaG90LTIwMjMtMTItMjktYXQtMDMuMzguMDkucG5nIiwic2xpZGVzaG93IjoiNDY1NmU2OSJ9" data-elementor-lightbox-video="https://player.vimeo.com/video/898479657?autoplay=1&rel=0&controls=0#t="><div class="elementor-carousel-image" role="img" aria-label="Screenshot 2023-12-29 at 03.38.09" style="background-image: url('https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-03.38.09.png')"><div class="elementor-custom-embed-play"> <i aria-hidden="true" class="eicon-play"></i> <span class="elementor-screen-only">Play</span></div></div> </a></div><div class="swiper-slide" role="group" aria-roledescription="slide"> <a href="https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-03.27.07.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="4656e69" data-elementor-lightbox-title="Screenshot 2023-12-29 at 03.27.07" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk4ODcsInVybCI6Imh0dHBzOlwvXC90aGVnb29kbWFya2V0ZXIuY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9TY3JlZW5zaG90LTIwMjMtMTItMjktYXQtMDMuMjcuMDcucG5nIiwic2xpZGVzaG93IjoiNDY1NmU2OSJ9" data-elementor-lightbox-video="https://player.vimeo.com/video/898477027?autoplay=1&rel=0&controls=0#t="><div class="elementor-carousel-image" role="img" aria-label="Screenshot 2023-12-29 at 03.27.07" style="background-image: url('https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-03.27.07.png')"><div class="elementor-custom-embed-play"> <i aria-hidden="true" class="eicon-play"></i> <span class="elementor-screen-only">Play</span></div></div> </a></div><div class="swiper-slide" role="group" aria-roledescription="slide"> <a href="https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-03.27.18.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="4656e69" data-elementor-lightbox-title="Screenshot 2023-12-29 at 03.27.18" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk4ODgsInVybCI6Imh0dHBzOlwvXC90aGVnb29kbWFya2V0ZXIuY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9TY3JlZW5zaG90LTIwMjMtMTItMjktYXQtMDMuMjcuMTgucG5nIiwic2xpZGVzaG93IjoiNDY1NmU2OSJ9" data-elementor-lightbox-video="https://player.vimeo.com/video/898477178?autoplay=1&rel=0&controls=0#t="><div class="elementor-carousel-image" role="img" aria-label="Screenshot 2023-12-29 at 03.27.18" style="background-image: url('https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-03.27.18.png')"><div class="elementor-custom-embed-play"> <i aria-hidden="true" class="eicon-play"></i> <span class="elementor-screen-only">Play</span></div></div> </a></div><div class="swiper-slide" role="group" aria-roledescription="slide"> <a href="https://thegoodmarketer.co.uk/wp-content/uploads/2024/08/Image-27-09-2024-at-09.43.jpeg" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="4656e69" data-elementor-lightbox-title="Image 27-09-2024 at 09.43" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTMwMzUsInVybCI6Imh0dHBzOlwvXC90aGVnb29kbWFya2V0ZXIuY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA4XC9JbWFnZS0yNy0wOS0yMDI0LWF0LTA5LjQzLmpwZWciLCJzbGlkZXNob3ciOiI0NjU2ZTY5In0%3D" data-elementor-lightbox-video="https://player.vimeo.com/video/898473655?autoplay=1&rel=0&controls=0#t="><div class="elementor-carousel-image" role="img" aria-label="Image 27-09-2024 at 09.43" style="background-image: url('https://thegoodmarketer.co.uk/wp-content/uploads/2024/08/Image-27-09-2024-at-09.43.jpeg')"><div class="elementor-custom-embed-play"> <i aria-hidden="true" class="eicon-play"></i> <span class="elementor-screen-only">Play</span></div></div> </a></div><div class="swiper-slide" role="group" aria-roledescription="slide"> <a href="https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-01.58.28.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="4656e69" data-elementor-lightbox-title="Screenshot 2023-12-29 at 01.58.28" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk4NTAsInVybCI6Imh0dHBzOlwvXC90aGVnb29kbWFya2V0ZXIuY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9TY3JlZW5zaG90LTIwMjMtMTItMjktYXQtMDEuNTguMjgucG5nIiwic2xpZGVzaG93IjoiNDY1NmU2OSJ9" data-elementor-lightbox-video="https://player.vimeo.com/video/898463279?autoplay=1&rel=0&controls=0#t="><div class="elementor-carousel-image" role="img" aria-label="Screenshot 2023-12-29 at 01.58.28" style="background-image: url('https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-01.58.28.png')"><div class="elementor-custom-embed-play"> <i aria-hidden="true" class="eicon-play"></i> <span class="elementor-screen-only">Play</span></div></div> </a></div><div class="swiper-slide" role="group" aria-roledescription="slide"> <a href="https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-02.34.54.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="4656e69" data-elementor-lightbox-title="Screenshot 2023-12-29 at 02.34.54" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk4NzYsInVybCI6Imh0dHBzOlwvXC90aGVnb29kbWFya2V0ZXIuY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9TY3JlZW5zaG90LTIwMjMtMTItMjktYXQtMDIuMzQuNTQucG5nIiwic2xpZGVzaG93IjoiNDY1NmU2OSJ9" data-elementor-lightbox-video="https://player.vimeo.com/video/898471418?autoplay=1&rel=0&controls=0#t="><div class="elementor-carousel-image" role="img" aria-label="Screenshot 2023-12-29 at 02.34.54" style="background-image: url('https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-02.34.54.png')"><div class="elementor-custom-embed-play"> <i aria-hidden="true" class="eicon-play"></i> <span class="elementor-screen-only">Play</span></div></div> </a></div><div class="swiper-slide" role="group" aria-roledescription="slide"> <a href="https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-03.38.30.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="4656e69" data-elementor-lightbox-title="Screenshot 2023-12-29 at 03.38.30" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk4OTEsInVybCI6Imh0dHBzOlwvXC90aGVnb29kbWFya2V0ZXIuY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9TY3JlZW5zaG90LTIwMjMtMTItMjktYXQtMDMuMzguMzAucG5nIiwic2xpZGVzaG93IjoiNDY1NmU2OSJ9" data-elementor-lightbox-video="https://player.vimeo.com/video/898479756?autoplay=1&rel=0&controls=0#t="><div class="elementor-carousel-image" role="img" aria-label="Screenshot 2023-12-29 at 03.38.30" style="background-image: url('https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-03.38.30.png')"><div class="elementor-custom-embed-play"> <i aria-hidden="true" class="eicon-play"></i> <span class="elementor-screen-only">Play</span></div></div> </a></div><div class="swiper-slide" role="group" aria-roledescription="slide"> <a href="https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-03.53.13.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="4656e69" data-elementor-lightbox-title="Screenshot 2023-12-29 at 03.53.13" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk5MDYsInVybCI6Imh0dHBzOlwvXC90aGVnb29kbWFya2V0ZXIuY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9TY3JlZW5zaG90LTIwMjMtMTItMjktYXQtMDMuNTMuMTMucG5nIiwic2xpZGVzaG93IjoiNDY1NmU2OSJ9" data-elementor-lightbox-video="https://player.vimeo.com/video/898480561?autoplay=1&rel=0&controls=0#t="><div class="elementor-carousel-image" role="img" aria-label="Screenshot 2023-12-29 at 03.53.13" style="background-image: url('https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-03.53.13.png')"><div class="elementor-custom-embed-play"> <i aria-hidden="true" class="eicon-play"></i> <span class="elementor-screen-only">Play</span></div></div> </a></div><div class="swiper-slide" role="group" aria-roledescription="slide"> <a href="https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-03.52.58.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="4656e69" data-elementor-lightbox-title="Screenshot 2023-12-29 at 03.52.58" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk5MDcsInVybCI6Imh0dHBzOlwvXC90aGVnb29kbWFya2V0ZXIuY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9TY3JlZW5zaG90LTIwMjMtMTItMjktYXQtMDMuNTIuNTgucG5nIiwic2xpZGVzaG93IjoiNDY1NmU2OSJ9" data-elementor-lightbox-video="https://player.vimeo.com/video/898480318?autoplay=1&rel=0&controls=0#t="><div class="elementor-carousel-image" role="img" aria-label="Screenshot 2023-12-29 at 03.52.58" style="background-image: url('https://thegoodmarketer.co.uk/wp-content/uploads/2023/12/Screenshot-2023-12-29-at-03.52.58.png')"><div class="elementor-custom-embed-play"> <i aria-hidden="true" class="eicon-play"></i> <span class="elementor-screen-only">Play</span></div></div> </a></div></div><div class="elementor-swiper-button elementor-swiper-button-prev" role="button" tabindex="0" aria-label="Previous"> <i aria-hidden="true" class="eicon-chevron-left"></i></div><div class="elementor-swiper-button elementor-swiper-button-next" role="button" tabindex="0" aria-label="Next"> <i aria-hidden="true" class="eicon-chevron-right"></i></div><div class="swiper-pagination"></div></div></div></div></div><div class="elementor-element elementor-element-df84794 elementor-widget elementor-widget-heading" data-id="df84794" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Create TikTok Ads</h2></div></div><div class="elementor-element elementor-element-b6e0834 elementor-widget elementor-widget-text-editor" data-id="b6e0834" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">While organic reach is valuable, TikTok also offers businesses the option to use paid ads for an extra boost, helping to expand visibility and connect with a larger audience. Here are the different formats TikTok ads come in:</span></p></div></div><div class="elementor-element elementor-element-6a1acb6 elementor-widget elementor-widget-heading" data-id="6a1acb6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Branded Effects:</h3></div></div><div class="elementor-element elementor-element-ae092b1 elementor-widget elementor-widget-text-editor" data-id="ae092b1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">Businesses can create unique stickers and customised filters to include in their videos. Incorporating Branded Effects is a great way to encourage target audiences to engage with your brand and boost interaction.</span></p></div></div><div class="elementor-element elementor-element-d78ada1 elementor-widget elementor-widget-heading" data-id="d78ada1" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">TopView Ads:</h3></div></div><div class="elementor-element elementor-element-1683b49 elementor-widget elementor-widget-text-editor" data-id="1683b49" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">Appearing at the top of TikTok’s feed, these ads immediately grab attention when users open the app. TopView ads are premium, eye-catching and can deliver a 60-second message promptly.</span></p></div></div><div class="elementor-element elementor-element-5cc61d4 elementor-widget elementor-widget-heading" data-id="5cc61d4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">In-Feed Ads:</h3></div></div><div class="elementor-element elementor-element-e2a2be8 elementor-widget elementor-widget-text-editor" data-id="e2a2be8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">As users scroll through their feed, these ads appear like regular TikTok videos, blending in with organic content. In-feed ads are effective for driving footfall to your website or app, and users can like, comment, and share them just like regular TikTok videos.</span></p></div></div><div class="elementor-element elementor-element-9afe977 elementor-widget elementor-widget-heading" data-id="9afe977" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Branded Hashtag Challenges:</h3></div></div><div class="elementor-element elementor-element-4d8810a elementor-widget elementor-widget-text-editor" data-id="4d8810a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><b> </b><span style="font-weight: 400;">If you’re looking to start your own trend, encourage users to create videos using your branded hashtag. This could be an effective way to foster engagement and connect with new customers. </span></p></div></div><div class="elementor-element elementor-element-acca233 elementor-widget elementor-widget-heading" data-id="acca233" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">TikTok Shop for eCommerce Brands</h2></div></div><div class="elementor-element elementor-element-92a07e9 elementor-widget elementor-widget-text-editor" data-id="92a07e9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">TikTok Shop is an exciting new platform for eCommerce brands to showcase their products directly through TikTok’s short-form videos, boosting brand awareness while concurrently driving sales. </span></p><p><span style="font-weight: 400;">Using TikTok Shop, eCommerce brands can reach their audiences with engaging video content, including creator partnerships and live streams. Users can buy products through the in-app purchasing options, meaning potential customers can conveniently shop without ever leaving the app. </span></p><p><span style="font-weight: 400;">TikTok’s Seller Center also allows businesses to manage orders, analyse KPIs and redefine campaign goals, offering a flexible way to oversee their sales performance in real-time. </span></p></div></div><div class="elementor-element elementor-element-723155e elementor-widget elementor-widget-heading" data-id="723155e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Partner with Content Creators</h2></div></div><div class="elementor-element elementor-element-79ee90e elementor-widget elementor-widget-text-editor" data-id="79ee90e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">By buddying up with a TikTok influencer whose core values align with your brand, you can extend your reach and connect with a large and possibly more engaged audience. </span></p><p><span style="font-weight: 400;">Content creators also have experience in knowing what works and what doesn’t on TikTok, so use their expertise wisely to ensure social media campaigns are successful. </span><span style="font-weight: 400;">If you’re unsure of where to start, partner with a </span><a href="https://thegoodmarketer.co.uk/what-we-do/tiktok-advertising/"><span style="font-weight: 400;">TikTok marketing agency</span></a><span style="font-weight: 400;"> that can help you navigate the platform. </span></p></div></div><div class="elementor-element elementor-element-3498499 elementor-widget elementor-widget-heading" data-id="3498499" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Authenticity is Key</h2></div></div><div class="elementor-element elementor-element-5c5bce1 elementor-widget elementor-widget-text-editor" data-id="5c5bce1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">The platform thrives on real and relatable user-generated content (UGC), and the true beauty of TikTok lies in the fact that users have a preference for authenticity over ultra-polished. </span></p><p><span style="font-weight: 400;">Even the most corporate businesses can humanise themselves using TikTok by showing funny office moments, capturing real-life interactions between the team or posting meme-able outtakes. </span></p><p><span style="font-weight: 400;">Overly manufactured content tends to get less attention, mostly due to TikTok users appreciating spontaneity and rawness. Overly polished videos can feel out of place and often lack organic interaction, so ensure all content captures the raw, genuine side of your business. </span></p></div></div><div class="elementor-element elementor-element-1e4c26d elementor-widget elementor-widget-heading" data-id="1e4c26d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Final Thoughts</h2></div></div><div class="elementor-element elementor-element-a6b0aa6 elementor-widget elementor-widget-text-editor" data-id="a6b0aa6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-weight: 400;">Brands that utilise TikTok for business can engage with audiences in new, creative and—most importantly—authentic ways. TikTok isn’t solely a platform for viral dances; it’s a place that allows businesses to show their personality, connect with audiences, and nurture relationships with loyal followers. </span></p><p><span style="font-weight: 400;">At </span><a href="https://thegoodmarketer.co.uk/what-we-do/tiktok-advertising/"><span style="font-weight: 400;">The Good Marketer</span></a><span style="font-weight: 400;">, we have a talented team of in-house TikTok content creators. Whether you’re a small start-up or a well-established brand, partner with us today, and let’s create engaging content to connect your business with new customers. </span></p></div></div></div></div></div></section></div></div></div></div></div></div></section></div></main></div></div></div><div data-elementor-type="footer" data-elementor-id="22" class="elementor elementor-22 elementor-location-footer" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-1959b2de footer-calender elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1959b2de" data-element_type="section" id="calendly-book" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a59ace7" data-id="6a59ace7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5f91d089 elementor-widget elementor-widget-heading" data-id="5f91d089" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Have a project in mind?</h2></div></div><div class="elementor-element elementor-element-385eec9d elementor-widget elementor-widget-heading" data-id="385eec9d" data-element_type="widget" id="Book-a-call" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Book a call with our team</h2></div></div><div class="elementor-element elementor-element-6673d85f elementor-widget elementor-widget-global elementor-global-2906 elementor-widget-html" data-id="6673d85f" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="calendly-inline-widget" data-url="https://calendly.com/the-good-marketer/consultation-30-minutes?hide_gdpr_banner=1&text_color=1c2a47&primary_color=fe6f5b" style="min-width:320px;height:730px;"></div> <script data-optimized="1" type="text/javascript" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/9f204860e42116d38d5555c9d4290024.js?ver=90024" defer data-deferred="1"></script> </div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-12fe247 faq-section elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="12fe247" data-element_type="section" id="faq-section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30bb8bd" data-id="30bb8bd" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4e2bec9 elementor-widget elementor-widget-heading" data-id="4e2bec9" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Frequently Asked Questions</h2></div></div><div class="elementor-element elementor-element-cc9be51 elementor-widget elementor-widget-accordion" data-id="cc9be51" data-element_type="widget" data-widget_type="accordion.default"><div class="elementor-widget-container"><div class="elementor-accordion"><div class="elementor-accordion-item"><div id="elementor-tab-title-2141" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-2141" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Can I work with The Good Marketer?</a></div><div id="elementor-tab-content-2141" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-2141"><p>Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.</p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-2142" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-2142" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">How Long Has The Good Marketer Been An Agency?</a></div><div id="elementor-tab-content-2142" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-2142"><p>The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!</p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-2143" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-2143" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">What Makes Us Different From Other Digital Marketing Agencies in London?</a></div><div id="elementor-tab-content-2143" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-2143"><p>Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.</p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-2144" class="elementor-tab-title" data-tab="4" role="button" aria-controls="elementor-tab-content-2144" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">How Long Is A Partnership Term?</a></div><div id="elementor-tab-content-2144" class="elementor-tab-content elementor-clearfix" data-tab="4" role="region" aria-labelledby="elementor-tab-title-2144"><p>We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.</p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-2145" class="elementor-tab-title" data-tab="5" role="button" aria-controls="elementor-tab-content-2145" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">I’m Not Sure Which Channels To Get Started With – Can You Help?</a></div><div id="elementor-tab-content-2145" class="elementor-tab-content elementor-clearfix" data-tab="5" role="region" aria-labelledby="elementor-tab-title-2145"><p>Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.</p><p>Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!</p></div></div> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Can I work with The Good Marketer?","acceptedAnswer":{"@type":"Answer","text":"<p>Just because we\u2019re a digital marketing agency in London, it doesn\u2019t mean we can\u2019t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.<\/p>"}},{"@type":"Question","name":"How Long Has The Good Marketer Been An Agency?","acceptedAnswer":{"@type":"Answer","text":"<p>The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We\u2019re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!<\/p>"}},{"@type":"Question","name":"What Makes Us Different From Other Digital Marketing Agencies in London?","acceptedAnswer":{"@type":"Answer","text":"<p>Our core values make us different. We\u2019re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business\u2019s biggest champions because we\u2019re genuinely passionate about working with SMEs.<\/p>"}},{"@type":"Question","name":"How Long Is A Partnership Term?","acceptedAnswer":{"@type":"Answer","text":"<p>We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.<\/p>"}},{"@type":"Question","name":"I\u2019m Not Sure Which Channels To Get Started With \u2013 Can You Help?","acceptedAnswer":{"@type":"Answer","text":"<p>Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.<\/p><p>Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you\u2019re looking to achieve and find out more!<\/p>"}}]}</script> </div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-19fa063 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="19fa063" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd0f91a" data-id="cd0f91a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-5ad7691 elementor-section-content-top elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="5ad7691" data-element_type="section"><div class="elementor-container elementor-column-gap-narrow"><div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-62e011e" data-id="62e011e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c8796de elementor-widget elementor-widget-heading" data-id="c8796de" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">THE GOOD MARKETER</h4></div></div><div class="elementor-element elementor-element-9bae726 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="9bae726" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"> <a href="/"><span class="elementor-icon-list-text">Digital Marketing Agency London</span> </a></li><li class="elementor-icon-list-item"> <a href="/meet-the-team/"><span class="elementor-icon-list-text">Who We Are</span> </a></li><li class="elementor-icon-list-item"> <a href="https://thegoodmarketer.co.uk/what-we-do/"><span class="elementor-icon-list-text">What We Do</span> </a></li><li class="elementor-icon-list-item"> <a href="https://thegoodmarketer.co.uk/about/company-culture/"><span class="elementor-icon-list-text">Our Culture</span> </a></li><li class="elementor-icon-list-item"> <a href="https://thegoodmarketer.co.uk/blog/"><span class="elementor-icon-list-text">Blog</span> </a></li><li class="elementor-icon-list-item"> <a href="/case-studies/"><span class="elementor-icon-list-text">Case Studies</span> </a></li><li class="elementor-icon-list-item"> <a href="/careers/"><span class="elementor-icon-list-text">Careers</span> </a></li><li class="elementor-icon-list-item"> <a href="https://thegoodmarketer.co.uk/contact-us/"><span class="elementor-icon-list-text">Contact Us</span> </a></li><li class="elementor-icon-list-item"> <a href="https://thegoodmarketer.co.uk/the-2023-marketing-trends-report/"><span class="elementor-icon-list-text">Latest Reports</span> </a></li><li class="elementor-icon-list-item"> <a href="https://thegoodmarketer.co.uk/what-we-do/marketing-definitions/"><span class="elementor-icon-list-text">A-Z Digital Marketing Definitions</span> </a></li></ul></div></div></div></div><div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-a3a6b9e" data-id="a3a6b9e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ec4f3fa elementor-widget elementor-widget-heading" data-id="ec4f3fa" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">WHAT WE DO</h4></div></div><div class="elementor-element elementor-element-57be403 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="57be403" data-element_type="widget" data-widget_type="icon-list.default"><div class="elementor-widget-container"><ul class="elementor-icon-list-items"><li class="elementor-icon-list-item"> <a href="/what-we-do/facebook-advertising/"><span class="elementor-icon-list-text">Facebook Advertising </span> </a></li><li class="elementor-icon-list-item"> <a href="/what-we-do/instagram-advertising/"><span class="elementor-icon-list-text">Instagram Advertising</span> </a></li><li class="elementor-icon-list-item"> <a href="https://thegoodmarketer.co.uk/what-we-do/search-engine-optimisation/"><span class="elementor-icon-list-text">SEO </span> </a></li><li class="elementor-icon-list-item"> <a href="https://thegoodmarketer.co.uk/what-we-do/email-marketing/"><span class="elementor-icon-list-text">Email Marketing </span> </a></li><li class="elementor-icon-list-item"> <a href="https://thegoodmarketer.co.uk/what-we-do/google-advertising-agency/"><span class="elementor-icon-list-text">Google Advertising </span> </a></li><li class="elementor-icon-list-item"> <a href="/what-we-do/social-media-marketing/"><span class="elementor-icon-list-text">Social Media Management</span> </a></li><li class="elementor-icon-list-item"> <a href="/what-we-do/ecommerce-advertising-agency/"><span class="elementor-icon-list-text">eCommerce Agency</span> </a></li></ul></div></div></div></div><div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-f143be9" data-id="f143be9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fe0c9eb elementor-widget elementor-widget-heading" data-id="fe0c9eb" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">LONDON OFFICE</h4></div></div><div class="elementor-element elementor-element-34bba1a elementor-widget elementor-widget-text-editor" data-id="34bba1a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Phone: <span style="color: #333333;"><a style="color: #333333;" href="tel:02035762150">0203 576 2150</a></span></p><p>Address: Unit 10 Suna House,<br />65 Rivington Street,<br />EC2A 3QQ</p><p><span style="color: #333333;"><a style="color: #333333;" href="mailto:info@thegoodmarketer.co.uk">info@thegoodmarketer.co.uk</a></span></p></div></div></div></div><div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-96f2ba3" data-id="96f2ba3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4fddad0 elementor-widget elementor-widget-heading" data-id="4fddad0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">stay in the loop</h4></div></div><div class="elementor-element elementor-element-0d218a8 elementor-widget elementor-widget-text-editor" data-id="0d218a8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="font-size: 16px;">Subscribe to our newsletter for your regular dose of TGM updates!</span></p></div></div><div class="elementor-element elementor-element-874be78 elementor-button-align-stretch elementor-widget elementor-widget-form" data-id="874be78" data-element_type="widget" data-settings="{"step_next_label":"Next","step_previous_label":"Previous","button_width":"100","step_type":"number_text","step_icon_shape":"circle"}" data-widget_type="form.default"><div class="elementor-widget-container"><form class="elementor-form" method="post" name="New Form"> <input type="hidden" name="post_id" value="22"/> <input type="hidden" name="form_id" value="874be78"/> <input type="hidden" name="referer_title" value="How to Utilise TikTok for Business | The Good Marketer" /><input type="hidden" name="queried_id" value="53324"/><div class="elementor-form-fields-wrapper elementor-labels-"><div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100"> <label for="form-field-name" class="elementor-field-label elementor-screen-only"> Name </label> <input size="1" type="text" name="form_fields[name]" id="form-field-name" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Name"></div><div class="elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required"> <label for="form-field-email" class="elementor-field-label elementor-screen-only"> Email </label> <input size="1" type="email" name="form_fields[email]" id="form-field-email" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Email" required="required"></div><div class="elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons"> <button class="elementor-button elementor-size-sm" type="submit"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Join</span> </span> </button></div></div></form></div></div><div class="elementor-element elementor-element-236fda2 elementor-widget elementor-widget-text-editor" data-id="236fda2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-pm-slice="1 1 []">By signing up, you consent to receive marketing emails in line with our privacy policy</p></div></div></div></div></div></section><section class="elementor-section elementor-inner-section elementor-element elementor-element-262052e elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default" data-id="262052e" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3e78e8b" data-id="3e78e8b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8a50271 elementor-hidden-phone elementor-widget elementor-widget-image" data-id="8a50271" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://ecologi.com/thegoodmarketer"> <img data-lazyloaded="1" data-placeholder-resp="150x150" src="data:image/svg+xml;base64,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" width="150" height="150" data-src="https://thegoodmarketer.co.uk/wp-content/uploads/2019/11/Ecologi_Logo_Colour-150x150.png" class="attachment-thumbnail size-thumbnail wp-image-20108" alt="" data-srcset="https://thegoodmarketer.co.uk/wp-content/uploads/2019/11/Ecologi_Logo_Colour-150x150.png 150w, https://thegoodmarketer.co.uk/wp-content/uploads/2019/11/Ecologi_Logo_Colour-300x300.png 300w, https://thegoodmarketer.co.uk/wp-content/uploads/2019/11/Ecologi_Logo_Colour-1024x1024.png 1024w, https://thegoodmarketer.co.uk/wp-content/uploads/2019/11/Ecologi_Logo_Colour-768x768.png 768w, https://thegoodmarketer.co.uk/wp-content/uploads/2019/11/Ecologi_Logo_Colour.png 1200w" data-sizes="(max-width: 150px) 100vw, 150px" /> </a></div></div></div></div><div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2870fda" data-id="2870fda" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-97dc904 elementor-widget elementor-widget-image" data-id="97dc904" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.google.com/search?q=the+good+marketer&hl=en&source=hp&ei=1O0aY9r4Nq-IhbIPqqyo2AU&iflsig=AJiK0e8AAAAAYxr75AoA7T_tQGL_Hgl_qG7QeuoK8usl&ved=0ahUKEwjaspe8mof6AhUvREEAHSoWClsQ4dUDCAw&uact=5&oq=the+good+marketer&gs_lcp=Cgdnd3Mtd2l6EAMyCwguEIAEEMcBEK8BMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQhgMyBQgAEIYDOg4IABCPARDqAhCMAxDlAjoOCC4QjwEQ6gIQjAMQ5QI6CwguELEDEIMBENQCOhEILhCABBCxAxCDARDHARDRAzoLCAAQgAQQsQMQgwE6DgguEIAEELEDEMcBENEDOggILhCxAxCDAToICAAQsQMQgwE6DgguEIAEELEDEIMBENQCOgsILhCABBCxAxCDAToLCC4QgAQQxwEQ0QM6CAguEIAEELEDOggIABCABBCxAzoLCC4QgAQQsQMQ1AI6CAguEIAEENQCOgUILhCABDoGCAAQHhAWOggIABAeEBYQClDyBliEHmDEH2gCcAB4AYAB_wGIAY0SkgEGNi4xMC4ymAEAoAEBsAEK&sclient=gws-wiz#lrd=0x47d8a1419b07cfa7:0xb1b1e60c34b3f26f,1,,," target="_blank" rel="nofollow"> <img data-lazyloaded="1" src="data:image/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=" data-src="https://thegoodmarketer.co.uk/wp-content/uploads/elementor/thumbs/google-rating-1-qxmswwbt5tgl9jwflixwyfg819s58yjo0atci21p8g.png" title="google-rating (1)" alt="Google 5 Star Rating" loading="lazy" /> </a></div></div></div></div><div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c4982a5" data-id="c4982a5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-925c01b elementor-hidden-phone elementor-widget elementor-widget-image" data-id="925c01b" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.facebook.com/business/partner-directory/search?solution_type=campaign_management&id=740039159761600&section=overview" target="_blank" rel="nofollow"> <img data-lazyloaded="1" src="data:image/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=" data-src="https://thegoodmarketer.co.uk/wp-content/uploads/elementor/thumbs/meta-business-partner-logo-qxmu0djun1203kcr2ixfox12tdjsev0rtyb9986jtq.png" title="meta-business-partner-logo" alt="meta-business-partner-logo" loading="lazy" /> </a></div></div></div></div><div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-672fe0d" data-id="672fe0d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5af2e55 elementor-hidden-phone elementor-widget elementor-widget-html" data-id="5af2e55" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="https://www.google.com/partners/agency?id=7719409182" target="_blank"> <img data-lazyloaded="1" src="data:image/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=" atl="Google Partner Badge" data-src="https://www.gstatic.com/partners/badge/images/2022/PartnerBadgeClickable.svg"/> </a></div></div></div></div></div></section></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cf6d0b8 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cf6d0b8" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c230f44" data-id="c230f44" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fec1d00 elementor-widget elementor-widget-text-editor" data-id="fec1d00" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p style="text-align: left;"><span style="color: #1c2b47;">© The Good Marketer Group Ltd | <span style="text-decoration: underline;"><a style="color: #1c2b47; text-decoration: underline;" href="/sitemap/" target="_blank" rel="noopener">Sitemap</a></span> | <span style="text-decoration: underline;"><a style="color: #1c2b47; text-decoration: underline;" href="https://thegoodmarketer.co.uk/privacy-policy/" target="_blank" rel="noopener">Privacy Policy</a></span> | <span style="text-decoration: underline;"><a style="color: #1c2b47; text-decoration: underline;" href="https://thegoodmarketer.co.uk/anti-bribery-policy/">Anti Bribery Policy</a></span> | VAT Number: 296441964</span></p></div></div></div></div><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fd11a0" data-id="5fd11a0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-09ea8a1 elementor-hidden-desktop elementor-widget elementor-widget-spacer" data-id="09ea8a1" data-element_type="widget" data-widget_type="spacer.default"><div class="elementor-widget-container"><div class="elementor-spacer"><div class="elementor-spacer-inner"></div></div></div></div><div class="elementor-element elementor-element-905a9bc elementor-widget-mobile__width-inherit elementor-grid-mobile-6 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons" data-id="905a9bc" data-element_type="widget" data-widget_type="social-icons.default"><div class="elementor-widget-container"><div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-c3c95d4" href="https://www.facebook.com/thegoodmarketer/" target="_blank"> <span class="elementor-screen-only">Facebook</span> <i class="fab fa-facebook"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-af92dc2" href="https://twitter.com/goodmarketer_?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_blank"> <span class="elementor-screen-only">Twitter</span> <i class="fab fa-twitter"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-97d0069" href="https://www.linkedin.com/company/the-good-marketer/" target="_blank"> <span class="elementor-screen-only">Linkedin</span> <i class="fab fa-linkedin"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-1043097" href="https://www.instagram.com/thegoodmarketer/" target="_blank"> <span class="elementor-screen-only">Instagram</span> <i class="fab fa-instagram"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-c27cdd5" href="https://www.youtube.com/channel/UCxBOk6tkg57N1OhCUfkxlZw" target="_blank"> <span class="elementor-screen-only">Youtube</span> <i class="fab fa-youtube"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-tiktok elementor-repeater-item-61ec089" href="https://www.tiktok.com/@thegoodmarketer" target="_blank"> <span class="elementor-screen-only">Tiktok</span> <i class="fab fa-tiktok"></i> </a> </span></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a371dce elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a371dce" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65112d1" data-id="65112d1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4b8b124 elementor-widget elementor-widget-image" data-id="4b8b124" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.google.com/search?q=the+good+marketer&hl=en&source=hp&ei=1O0aY9r4Nq-IhbIPqqyo2AU&iflsig=AJiK0e8AAAAAYxr75AoA7T_tQGL_Hgl_qG7QeuoK8usl&ved=0ahUKEwjaspe8mof6AhUvREEAHSoWClsQ4dUDCAw&uact=5&oq=the+good+marketer&gs_lcp=Cgdnd3Mtd2l6EAMyCwguEIAEEMcBEK8BMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQhgMyBQgAEIYDOg4IABCPARDqAhCMAxDlAjoOCC4QjwEQ6gIQjAMQ5QI6CwguELEDEIMBENQCOhEILhCABBCxAxCDARDHARDRAzoLCAAQgAQQsQMQgwE6DgguEIAEELEDEMcBENEDOggILhCxAxCDAToICAAQsQMQgwE6DgguEIAEELEDEIMBENQCOgsILhCABBCxAxCDAToLCC4QgAQQxwEQ0QM6CAguEIAEELEDOggIABCABBCxAzoLCC4QgAQQsQMQ1AI6CAguEIAEENQCOgUILhCABDoGCAAQHhAWOggIABAeEBYQClDyBliEHmDEH2gCcAB4AYAB_wGIAY0SkgEGNi4xMC4ymAEAoAEBsAEK&sclient=gws-wiz#lrd=0x47d8a1419b07cfa7:0xb1b1e60c34b3f26f,1,,," target="_blank" rel="nofollow"> <img data-lazyloaded="1" src="data:image/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=" data-src="https://thegoodmarketer.co.uk/wp-content/uploads/elementor/thumbs/google-rating-qxmsuko83cffxxhwj81u9n77uu1gua6z059rgdiwys.png" title="google-rating" alt="google-rating" loading="lazy" /> </a></div></div></div></div></div></section></div></div> <script data-optimized="1" type="text/javascript" id="hs-script-loader" async defer src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/920613e6c532d1acc096d10c5f3c7800.js?ver=c7800"></script> <noscript><iframe data-lazyloaded="1" src="about:blank" data-src="https://www.googletagmanager.com/ns.html?id=GTM-N3XKQC5 " height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script data-optimized="1" type="text/javascript" src="data:text/javascript;base64,dmFyIHNiaWFqYXh1cmw9Imh0dHBzOi8vdGhlZ29vZG1hcmtldGVyLmNvLnVrL3dwLWFkbWluL2FkbWluLWFqYXgucGhwIg==" defer></script> <div data-elementor-type="popup" data-elementor-id="4348" class="elementor elementor-4348 elementor-location-popup" data-elementor-settings="{"entrance_animation":"fadeIn","entrance_animation_duration":{"unit":"px","size":1,"sizes":[]},"a11y_navigation":"yes","triggers":[],"timing":{"times_times":1,"times":"yes","devices_devices":["desktop","tablet"],"devices":"yes"}}" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-2f7567d elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-middle elementor-section-height-default" data-id="2f7567d" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6861a8d2" data-id="6861a8d2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-757f08ec elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible" data-id="757f08ec" data-element_type="section" data-settings="{"animation":"fadeIn","animation_delay":500}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5af5ce46" data-id="5af5ce46" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-523e495a elementor-widget elementor-widget-heading" data-id="523e495a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">GET YOUR FREE ACCOUNT AUDIT</h2></div></div><div class="elementor-element elementor-element-4670dda elementor-button-align-stretch elementor-widget elementor-widget-form" data-id="4670dda" data-element_type="widget" data-settings="{"step_next_label":"Next","step_previous_label":"Previous","button_width":"100","step_type":"number_text","step_icon_shape":"circle"}" data-widget_type="form.default"><div class="elementor-widget-container"><form class="elementor-form" method="post" name="New Form"> <input type="hidden" name="post_id" value="4348"/> <input type="hidden" name="form_id" value="4670dda"/> <input type="hidden" name="referer_title" value="How to Utilise TikTok for Business | The Good Marketer" /><input type="hidden" name="queried_id" value="53324"/><div class="elementor-form-fields-wrapper elementor-labels-above"><div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required"> <label for="form-field-name" class="elementor-field-label"> Name </label> <input size="1" type="text" name="form_fields[name]" id="form-field-name" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Name" required="required"></div><div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required"> <label for="form-field-name" class="elementor-field-label"> Website URL </label> <input size="1" type="text" name="form_fields[name]" id="form-field-name" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="www.yourwebsite.com" required="required"></div><div class="elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required"> <label for="form-field-email" class="elementor-field-label"> Email </label> <input size="1" type="email" name="form_fields[email]" id="form-field-email" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Email" required="required"></div><div class="elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required"> <label for="form-field-email" class="elementor-field-label"> Telephone </label> <input size="1" type="tel" name="form_fields[email]" id="form-field-email" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Telephone" required="required" pattern="[0-9()#&+*-=.]+" title="Only numbers and phone characters (#, -, *, etc) are accepted."></div><div class="elementor-field-type-select elementor-field-group elementor-column elementor-field-group- elementor-col-50 elementor-field-required"> <label for="form-field-" class="elementor-field-label"> What is the audit for? </label><div class="elementor-field elementor-select-wrapper remove-before "><div class="select-caret-down-wrapper"> <i aria-hidden="true" class="eicon-caret-down"></i></div> <select name="form_fields[]" id="form-field-" class="elementor-field-textual elementor-size-sm" required="required"><option value="Facebook Ads">Facebook Ads</option><option value="Google Ads">Google Ads</option><option value="SEO">SEO</option><option value="Website">Website</option><option value="Other">Other</option> </select></div></div><div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group- elementor-col-50 elementor-field-required"> <label for="form-field-" class="elementor-field-label"> What is your monthly budget/ad spend? </label> <input size="1" type="text" name="form_fields[]" id="form-field-" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="£1000" required="required"></div><div class="elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons"> <button class="elementor-button elementor-size-sm" type="submit"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">SUBMIT</span> </span> </button></div></div></form></div></div></div></div></div></section></div></div></div></section></div> <script data-optimized="1" src="data:text/javascript;base64,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" defer></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/4fad1168c9b69700e108fd67993baca9.js?ver=baca9" id="comment-reply-js" data-wp-strategy="async" defer data-deferred="1"></script> <script data-optimized="1" id="astra-theme-js-js-extra" src="data:text/javascript;base64,dmFyIGFzdHJhPXsiYnJlYWtfcG9pbnQiOiI5MjEiLCJpc1J0bCI6IiIsImlzX3Njcm9sbF90b19pZCI6IiIsImlzX3Njcm9sbF90b190b3AiOiIiLCJpc19oZWFkZXJfZm9vdGVyX2J1aWxkZXJfYWN0aXZlIjoiIiwicmVzcG9uc2l2ZV9jYXJ0X2NsaWNrIjoiZmx5b3V0In0=" defer></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/40890d10bf6894fd9ad1117c65807f44.js?ver=07f44" id="astra-theme-js-js" defer data-deferred="1"></script> <script data-optimized="1" id="ecwid-frontend-js-js-extra" src="data:text/javascript;base64,dmFyIGVjd2lkUGFyYW1zPXsidXNlSnNBcGlUb09wZW5TdG9yZUNhdGVnb3JpZXNQYWdlcyI6IiIsInN0b3JlSWQiOiI3OTQzODU2MyJ9" defer></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/346f93c73837ce8f8d75567b43b1e329.js?ver=1e329" id="ecwid-frontend-js-js" defer data-deferred="1"></script> <script data-optimized="1" id="whatconverts-tracking-script-js-before" src="data:text/javascript;base64,dmFyICR3Y19sb2FkPWZ1bmN0aW9uKGEpe3JldHVybiBKU09OLnBhcnNlKEpTT04uc3RyaW5naWZ5KGEpKX0sJHdjX2xlYWRzPSR3Y19sZWFkc3x8e2RvYzp7dXJsOiR3Y19sb2FkKGRvY3VtZW50LlVSTCkscmVmOiR3Y19sb2FkKGRvY3VtZW50LnJlZmVycmVyKSxzZWFyY2g6JHdjX2xvYWQobG9jYXRpb24uc2VhcmNoKSxoYXNoOiR3Y19sb2FkKGxvY2F0aW9uLmhhc2gpfX0=" defer></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/dc3077db83371f3aac10c0943fc7cae7.js?ver=7cae7" id="whatconverts-tracking-script-js" defer data-deferred="1"></script> <script data-optimized="1" id="astra-addon-js-js-extra" src="data:text/javascript;base64,dmFyIGFzdHJhQWRkb249eyJzdGlja3lfYWN0aXZlIjoiIiwic3ZnSWNvbkNsb3NlIjoiPHNwYW4gY2xhc3M9XCJhc3QtaWNvbiBpY29uLWNsb3NlXCI+PFwvc3Bhbj4iLCJpc19oZWFkZXJfYnVpbGRlcl9hY3RpdmUiOiIifQ==" defer></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/84402df5739a4b98aff24f38caca206f.js?ver=a206f" id="astra-addon-js-js" defer data-deferred="1"></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/25eb3564d25682a2c1d89fea185b3411.js?ver=b3411" id="astra-dom-purify-js" defer data-deferred="1"></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/5a42a71b2a2a9b52de31410d0f8592e4.js?ver=592e4" id="smartmenus-js" defer data-deferred="1"></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/29b0d019a2b7649d32ef8fc38a9e354b.js?ver=e354b" id="e-sticky-js" defer data-deferred="1"></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/c83757cc32819b6bc935e114bdff98f6.js?ver=f98f6" id="swiper-js" defer data-deferred="1"></script> <script src="https://thegoodmarketer.co.uk/wp-content/plugins/litespeed-cache/assets/js/instant_click.min.js" id="litespeed-cache-js"></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/37734f1f7d179bc368b3f4d12734b54c.js?ver=4b54c" id="elementor-pro-webpack-runtime-js" defer data-deferred="1"></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/e60cf6ab73320ae1dd354bc2a20fd4a7.js?ver=fd4a7" id="elementor-webpack-runtime-js" defer data-deferred="1"></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/ced83c13de61fe22185dd51e33a2988f.js?ver=2988f" id="elementor-frontend-modules-js" defer data-deferred="1"></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/614396884164c96f4e1bc9eeae38c6bf.js?ver=8c6bf" id="wp-hooks-js" defer data-deferred="1"></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/8ca8b7e7f15cda0985aafe5ff6d964ee.js?ver=964ee" id="wp-i18n-js" defer data-deferred="1"></script> <script data-optimized="1" id="wp-i18n-js-after" src="data:text/javascript;base64,d3AuaTE4bi5zZXRMb2NhbGVEYXRhKHsndGV4dCBkaXJlY3Rpb25cdTAwMDRsdHInOlsnbHRyJ119KQ==" defer></script> <script data-optimized="1" id="elementor-pro-frontend-js-before" src="data:text/javascript;base64,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" defer></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/fd2ab5e11a634e669e5d89a8e27d5342.js?ver=d5342" id="elementor-pro-frontend-js" defer data-deferred="1"></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/d1d040120cdef030a9173db46985415a.js?ver=5415a" id="jquery-ui-core-js" defer data-deferred="1"></script> <script data-optimized="1" id="elementor-frontend-js-before" src="data:text/javascript;base64,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" defer></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/92ead029c3e026f6cb5c287bd86ef9d9.js?ver=ef9d9" id="elementor-frontend-js" defer data-deferred="1"></script> <script data-optimized="1" src="https://thegoodmarketer.co.uk/wp-content/litespeed/js/f63cb5e8cf8a63e928704f310397ee91.js?ver=7ee91" id="pro-elements-handlers-js" defer data-deferred="1"></script> <script data-optimized="1" src="data:text/javascript;base64,Lyh0cmlkZW50fG1zaWUpL2kudGVzdChuYXZpZ2F0b3IudXNlckFnZW50KSYmZG9jdW1lbnQuZ2V0RWxlbWVudEJ5SWQmJndpbmRvdy5hZGRFdmVudExpc3RlbmVyJiZ3aW5kb3cuYWRkRXZlbnRMaXN0ZW5lcigiaGFzaGNoYW5nZSIsZnVuY3Rpb24oKXt2YXIgdCxlPWxvY2F0aW9uLmhhc2guc3Vic3RyaW5nKDEpOy9eW0EtejAtOV8tXSskLy50ZXN0KGUpJiYodD1kb2N1bWVudC5nZXRFbGVtZW50QnlJZChlKSkmJigvXig/OmF8c2VsZWN0fGlucHV0fGJ1dHRvbnx0ZXh0YXJlYSkkL2kudGVzdCh0LnRhZ05hbWUpfHwodC50YWJJbmRleD0tMSksdC5mb2N1cygpKX0sITEp" defer></script> <script type="application/ld+json">{ "@context": "https://schema.org", "@type": "LocalBusiness", "@id": "https://thegoodmarketer.co.uk", "image": "https://thegoodmarketer.co.uk/wp-content/uploads/2020/02/Logo-White.png", "priceRange": "\u00a3750 - \u00a34000", "telephone": "02035762150", "name": "The Good Marketer", "logo": "https://thegoodmarketer.co.uk/wp-content/uploads/2020/02/Logo-White.png", "description": "Whatever your industry, we\u2019re here to help you achieve your business goals. As a leading Digital Marketing Agency in London, we\u2019ve not got this far by playing it safe. We\u2019re a proactive, creative young team that aims to become an extension of your business.", "openingHours": "Mo,Tu,We,Th,Fi 08:00-18:00", "geo": { "@type": "GeoCoordinates", "latitude": null, "longitude": null }, "url": "https://thegoodmarketer.co.uk/", "contactPoint": { "@type": "ContactPoint", "telephone": "+44-2035762150", "contactType": "customer service", "email": "info@thegoodmarketer.co.uk", "contactOption": "", "areaServed": [ "GB" ], "availableLanguage": [ "English" ] }, "address": { "@type": "PostalAddress", "addressCountry": "United Kingdom", "addressLocality": "London", "addressRegion": "London", "postalCode": "EC2A 4QP", "streetAddress": "4 Ravey Street" } }</script> <script data-no-optimize="1">!function(t,e){"object"==typeof exports&&"undefined"!=typeof module?module.exports=e():"function"==typeof define&&define.amd?define(e):(t="undefined"!=typeof globalThis?globalThis:t||self).LazyLoad=e()}(this,function(){"use strict";function e(){return(e=Object.assign||function(t){for(var e=1;e<arguments.length;e++){var n,a=arguments[e];for(n in a)Object.prototype.hasOwnProperty.call(a,n)&&(t[n]=a[n])}return t}).apply(this,arguments)}function i(t){return e({},it,t)}function o(t,e){var n,a="LazyLoad::Initialized",i=new t(e);try{n=new CustomEvent(a,{detail:{instance:i}})}catch(t){(n=document.createEvent("CustomEvent")).initCustomEvent(a,!1,!1,{instance:i})}window.dispatchEvent(n)}function l(t,e){return t.getAttribute(gt+e)}function c(t){return l(t,bt)}function s(t,e){return function(t,e,n){e=gt+e;null!==n?t.setAttribute(e,n):t.removeAttribute(e)}(t,bt,e)}function r(t){return s(t,null),0}function u(t){return null===c(t)}function d(t){return c(t)===vt}function f(t,e,n,a){t&&(void 0===a?void 0===n?t(e):t(e,n):t(e,n,a))}function _(t,e){nt?t.classList.add(e):t.className+=(t.className?" ":"")+e}function v(t,e){nt?t.classList.remove(e):t.className=t.className.replace(new RegExp("(^|\\s+)"+e+"(\\s+|$)")," ").replace(/^\s+/,"").replace(/\s+$/,"")}function g(t){return t.llTempImage}function b(t,e){!e||(e=e._observer)&&e.unobserve(t)}function p(t,e){t&&(t.loadingCount+=e)}function h(t,e){t&&(t.toLoadCount=e)}function n(t){for(var e,n=[],a=0;e=t.children[a];a+=1)"SOURCE"===e.tagName&&n.push(e);return n}function m(t,e){(t=t.parentNode)&&"PICTURE"===t.tagName&&n(t).forEach(e)}function a(t,e){n(t).forEach(e)}function E(t){return!!t[st]}function I(t){return t[st]}function y(t){return delete t[st]}function A(e,t){var n;E(e)||(n={},t.forEach(function(t){n[t]=e.getAttribute(t)}),e[st]=n)}function k(a,t){var i;E(a)&&(i=I(a),t.forEach(function(t){var e,n;e=a,(t=i[n=t])?e.setAttribute(n,t):e.removeAttribute(n)}))}function L(t,e,n){_(t,e.class_loading),s(t,ut),n&&(p(n,1),f(e.callback_loading,t,n))}function w(t,e,n){n&&t.setAttribute(e,n)}function x(t,e){w(t,ct,l(t,e.data_sizes)),w(t,rt,l(t,e.data_srcset)),w(t,ot,l(t,e.data_src))}function O(t,e,n){var a=l(t,e.data_bg_multi),i=l(t,e.data_bg_multi_hidpi);(a=at&&i?i:a)&&(t.style.backgroundImage=a,n=n,_(t=t,(e=e).class_applied),s(t,ft),n&&(e.unobserve_completed&&b(t,e),f(e.callback_applied,t,n)))}function N(t,e){!e||0<e.loadingCount||0<e.toLoadCount||f(t.callback_finish,e)}function C(t,e,n){t.addEventListener(e,n),t.llEvLisnrs[e]=n}function M(t){return!!t.llEvLisnrs}function z(t){if(M(t)){var e,n,a=t.llEvLisnrs;for(e in a){var i=a[e];n=e,i=i,t.removeEventListener(n,i)}delete t.llEvLisnrs}}function R(t,e,n){var a;delete t.llTempImage,p(n,-1),(a=n)&&--a.toLoadCount,v(t,e.class_loading),e.unobserve_completed&&b(t,n)}function T(o,r,c){var l=g(o)||o;M(l)||function(t,e,n){M(t)||(t.llEvLisnrs={});var a="VIDEO"===t.tagName?"loadeddata":"load";C(t,a,e),C(t,"error",n)}(l,function(t){var e,n,a,i;n=r,a=c,i=d(e=o),R(e,n,a),_(e,n.class_loaded),s(e,dt),f(n.callback_loaded,e,a),i||N(n,a),z(l)},function(t){var e,n,a,i;n=r,a=c,i=d(e=o),R(e,n,a),_(e,n.class_error),s(e,_t),f(n.callback_error,e,a),i||N(n,a),z(l)})}function G(t,e,n){var a,i,o,r,c;t.llTempImage=document.createElement("IMG"),T(t,e,n),E(c=t)||(c[st]={backgroundImage:c.style.backgroundImage}),o=n,r=l(a=t,(i=e).data_bg),c=l(a,i.data_bg_hidpi),(r=at&&c?c:r)&&(a.style.backgroundImage='url("'.concat(r,'")'),g(a).setAttribute(ot,r),L(a,i,o)),O(t,e,n)}function D(t,e,n){var a;T(t,e,n),a=e,e=n,(t=It[(n=t).tagName])&&(t(n,a),L(n,a,e))}function V(t,e,n){var a;a=t,(-1<yt.indexOf(a.tagName)?D:G)(t,e,n)}function F(t,e,n){var a;t.setAttribute("loading","lazy"),T(t,e,n),a=e,(e=It[(n=t).tagName])&&e(n,a),s(t,vt)}function j(t){t.removeAttribute(ot),t.removeAttribute(rt),t.removeAttribute(ct)}function P(t){m(t,function(t){k(t,Et)}),k(t,Et)}function S(t){var e;(e=At[t.tagName])?e(t):E(e=t)&&(t=I(e),e.style.backgroundImage=t.backgroundImage)}function U(t,e){var n;S(t),n=e,u(e=t)||d(e)||(v(e,n.class_entered),v(e,n.class_exited),v(e,n.class_applied),v(e,n.class_loading),v(e,n.class_loaded),v(e,n.class_error)),r(t),y(t)}function $(t,e,n,a){var i;n.cancel_on_exit&&(c(t)!==ut||"IMG"===t.tagName&&(z(t),m(i=t,function(t){j(t)}),j(i),P(t),v(t,n.class_loading),p(a,-1),r(t),f(n.callback_cancel,t,e,a)))}function q(t,e,n,a){var i,o,r=(o=t,0<=pt.indexOf(c(o)));s(t,"entered"),_(t,n.class_entered),v(t,n.class_exited),i=t,o=a,n.unobserve_entered&&b(i,o),f(n.callback_enter,t,e,a),r||V(t,n,a)}function H(t){return t.use_native&&"loading"in HTMLImageElement.prototype}function B(t,i,o){t.forEach(function(t){return(a=t).isIntersecting||0<a.intersectionRatio?q(t.target,t,i,o):(e=t.target,n=t,a=i,t=o,void(u(e)||(_(e,a.class_exited),$(e,n,a,t),f(a.callback_exit,e,n,t))));var e,n,a})}function J(e,n){var t;et&&!H(e)&&(n._observer=new IntersectionObserver(function(t){B(t,e,n)},{root:(t=e).container===document?null:t.container,rootMargin:t.thresholds||t.threshold+"px"}))}function K(t){return Array.prototype.slice.call(t)}function Q(t){return t.container.querySelectorAll(t.elements_selector)}function W(t){return c(t)===_t}function X(t,e){return e=t||Q(e),K(e).filter(u)}function Y(e,t){var n;(n=Q(e),K(n).filter(W)).forEach(function(t){v(t,e.class_error),r(t)}),t.update()}function t(t,e){var n,a,t=i(t);this._settings=t,this.loadingCount=0,J(t,this),n=t,a=this,Z&&window.addEventListener("online",function(){Y(n,a)}),this.update(e)}var Z="undefined"!=typeof window,tt=Z&&!("onscroll"in window)||"undefined"!=typeof navigator&&/(gle|ing|ro)bot|crawl|spider/i.test(navigator.userAgent),et=Z&&"IntersectionObserver"in window,nt=Z&&"classList"in document.createElement("p"),at=Z&&1<window.devicePixelRatio,it={elements_selector:".lazy",container:tt||Z?document:null,threshold:300,thresholds:null,data_src:"src",data_srcset:"srcset",data_sizes:"sizes",data_bg:"bg",data_bg_hidpi:"bg-hidpi",data_bg_multi:"bg-multi",data_bg_multi_hidpi:"bg-multi-hidpi",data_poster:"poster",class_applied:"applied",class_loading:"litespeed-loading",class_loaded:"litespeed-loaded",class_error:"error",class_entered:"entered",class_exited:"exited",unobserve_completed:!0,unobserve_entered:!1,cancel_on_exit:!0,callback_enter:null,callback_exit:null,callback_applied:null,callback_loading:null,callback_loaded:null,callback_error:null,callback_finish:null,callback_cancel:null,use_native:!1},ot="src",rt="srcset",ct="sizes",lt="poster",st="llOriginalAttrs",ut="loading",dt="loaded",ft="applied",_t="error",vt="native",gt="data-",bt="ll-status",pt=[ut,dt,ft,_t],ht=[ot],mt=[ot,lt],Et=[ot,rt,ct],It={IMG:function(t,e){m(t,function(t){A(t,Et),x(t,e)}),A(t,Et),x(t,e)},IFRAME:function(t,e){A(t,ht),w(t,ot,l(t,e.data_src))},VIDEO:function(t,e){a(t,function(t){A(t,ht),w(t,ot,l(t,e.data_src))}),A(t,mt),w(t,lt,l(t,e.data_poster)),w(t,ot,l(t,e.data_src)),t.load()}},yt=["IMG","IFRAME","VIDEO"],At={IMG:P,IFRAME:function(t){k(t,ht)},VIDEO:function(t){a(t,function(t){k(t,ht)}),k(t,mt),t.load()}},kt=["IMG","IFRAME","VIDEO"];return t.prototype={update:function(t){var e,n,a,i=this._settings,o=X(t,i);{if(h(this,o.length),!tt&&et)return H(i)?(e=i,n=this,o.forEach(function(t){-1!==kt.indexOf(t.tagName)&&F(t,e,n)}),void h(n,0)):(t=this._observer,i=o,t.disconnect(),a=t,void i.forEach(function(t){a.observe(t)}));this.loadAll(o)}},destroy:function(){this._observer&&this._observer.disconnect(),Q(this._settings).forEach(function(t){y(t)}),delete this._observer,delete this._settings,delete this.loadingCount,delete this.toLoadCount},loadAll:function(t){var e=this,n=this._settings;X(t,n).forEach(function(t){b(t,e),V(t,n,e)})},restoreAll:function(){var e=this._settings;Q(e).forEach(function(t){U(t,e)})}},t.load=function(t,e){e=i(e);V(t,e)},t.resetStatus=function(t){r(t)},Z&&function(t,e){if(e)if(e.length)for(var n,a=0;n=e[a];a+=1)o(t,n);else o(t,e)}(t,window.lazyLoadOptions),t});!function(e,t){"use strict";function a(){t.body.classList.add("litespeed_lazyloaded")}function n(){console.log("[LiteSpeed] Start Lazy Load Images"),d=new LazyLoad({elements_selector:"[data-lazyloaded]",callback_finish:a}),o=function(){d.update()},e.MutationObserver&&new MutationObserver(o).observe(t.documentElement,{childList:!0,subtree:!0,attributes:!0})}var d,o;e.addEventListener?e.addEventListener("load",n,!1):e.attachEvent("onload",n)}(window,document);</script></body></html>