CES 2020 | HERE Technologies | Case Study

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src="https://jackmorton.com/wp-content/uploads/2020/09/HERE-CES20-200107_GFP_121732-Brand-Space.jpg"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2020/09/HERE-CES20-200107_GFP_234732-Brand-Space.jpg"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2020/09/HERE-CES20-JLB01-7981-Lounge.jpg"/> </div> </div> </div> </div> </div> </div> </section> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <div class="o-layout u-justify-between"> <div class="o-layout__item u-5-of-10@lg"> <h2 class="c-title"> Conceptually themed “Refraction” the concept represented the filter between location data and its potential for use in the real world. </h2> </div> <div class="o-layout__item u-4-of-10@lg"> <div class="u-pt-xxl@lg"> <p class="x_paragraph"><span class="x_normaltextrun">For the fourth consecutive year, we collaborated with HERE to create their brand experience at CES. For 2020, we aimed to achieve two major objectives: immerse the visitor into the HERE’s brand and minimize our environmental impact. </span><span class="x_eop"> </span></p> <p class="x_paragraph"><span class="x_normaltextrun"><span lang="EN-GB">Conceptually themed “Refraction” the concept</span></span><span class="x_apple-converted-space"><span lang="EN-GB"> </span></span><span class="x_normaltextrun"><span lang="EN-GB">represented</span></span><span class="x_apple-converted-space"><span lang="EN-GB"> </span></span><span class="x_normaltextrun"><span lang="EN-GB">the filter between location data and its potential for use in the real world. The</span></span><span class="x_apple-converted-space"><span lang="EN-GB"> </span></span><span class="x_normaltextrun"><span lang="EN-GB">double storey pavilion was created to embody this architecturally using semi-transparent layers of LED screens,</span></span><span class="x_apple-converted-space"><span lang="EN-GB"> </span></span><span class="x_normaltextrun"><span lang="EN-GB">colored</span></span><span class="x_apple-converted-space"><span lang="EN-GB"> </span></span><span class="x_normaltextrun"><span lang="EN-GB">glass and graphics, expressing the brand’s vision of mapping the physical world with layers of data. </span></span><span class="x_eop"> </span></p> <p class="x_paragraph"><span class="x_normaltextrun">The entire experience relied primarily on natural light to improve energy efficiency. The main floor played host to interactive stations while the second floor housed private meeting spaces, an outdoor terrace and a sizeable lounge. The materials used in the booth’s construction were specifically selected to maximize reusability and minimize impact. </span><span class="x_eop"> </span></p> <p class="x_paragraph"><span class="x_normaltextrun">The experience was a sustainability success. The clients loved it and our environment friendly booth landed HERE on the top 20 list of Exhibitor Magazine’s, Best of CES. </span><span class="x_eop"> </span></p> </div> </div> </div> </div> </div> </section> <section class="c-section u-pt-0"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <h4>Industries: <a href="https://jackmorton.com/industries/technology/" rel="tag">Technology Industry</a></h4> <h4>Services involved:</h4> <ul > <li><b><a href="https://jackmorton.com/services/tradeshow-marketing-services/">Trade Show Displays and Experiences</a></b> </li> </ul> </div> </div> </section> <section class="c-banner" style="background-image: url(/wp-content/uploads/2023/03/MicrosoftTeams-image-1.jpg)" data-module="banner" alt="global event marketing agency"> <a href="/contact/" target="_blank" rel="noopener" class="c-btn js-banner-btn"> <span>Let's Chat</span> <svg class="o-icon c-btn__icon" aria-hidden="true"> <use 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CES 2020 | HERE Technologies | Case Study | Jack Morton