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67.1c.3 1.5.1 2.4-.4 3.4-2.4 4.6-6.4 9.1-11.2 12.4-3.9 2.8-8.2 4.6-11.7 5.8l5.7 17.5c4.2-.9 12.8-4.3 20.2-11.2 9.4-8.8 18.1-22.4 27-40.9l25.2-54.1h-21.5z"/></svg></symbol></svg></div> <div class="signup-form-wrapper signup--hidden " data-define="{form_0: new SignupForm(this)}"> <form class="marketing-form signup-form stateful-form" novalidate="novalidate" autocomplete="off" data-namespace="form_0" data-hidden-fields-namespace="hiddenFields_0" data-bind-event-submit="form_0.handleSubmit(this, event)" action="https://web.archive.org/web/20220121121122/https://accounts.shopify.com/store-signup/setup" accept-charset="UTF-8" method="post"> <div data-define="{ email0: new StatefulField( 'email', form_0, this, { required: true, validate: true, live: false, showHint: true, showError: true }, {}, 'form_0' )} " class="stateful-field email "><div data-context="email0"><label data-bind-class="{'js-has-error': state.error,'js-is-filled': state.filled || state.value.length > 0,'js-has-hint': !state.error && state.hint}" class="marketing-input-wrapper"><span class="marketing-label marketing-label--in-field marketing-label--floating">Email address</span><input placeholder="Email address" aria-describedby="MessageId_1f90" name="signup[email]" type="email" autocomplete="email" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.email0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, ShopifyMarketing.context.email0)" class="marketing-input marketing-input--floating" id="0_signup_email"/></label><span class="marketing-form__messages" id="MessageId_1f90"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true"></span></span></div></div> <div data-define="{ password0: new StatefulField( 'password', form_0, this, { required: true, validate: true, live: false, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field password "><div data-context="password0"><label data-bind-class="{'js-has-error': state.error,'js-is-filled': state.filled || state.value.length > 0,'js-has-hint': !state.error && state.hint}" class="marketing-input-wrapper"><span class="marketing-label marketing-label--in-field marketing-label--floating">Password</span><input placeholder="Password" aria-describedby="MessageId_d708" name="signup[password]" type="password" autocomplete="new-password" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.password0)" data-bind-event-keyup="null" class="marketing-input marketing-input--floating" id="0_signup_password"/></label><span class="marketing-form__messages" id="MessageId_d708"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true"></span></span></div></div> <div data-define="{ shop_name0: new StatefulField( 'shop_name', form_0, this, { required: true, validate: true, live: true, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field shop_name "><div data-context="shop_name0"><label data-bind-class="{ 'js-has-error': state.error == true, 'js-is-pending': state.pending == true, 'js-is-focused': state.focus == true, 'js-is-filled': state.filled == true || state.value.length > 0, }" class="marketing-input-wrapper shop_name"><span class="marketing-label marketing-label--in-field marketing-label--floating">Your store name</span><input placeholder="Your store name" aria-describedby="MessageId_f993" name="signup[shop_name]" type="text" autocomplete="off" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.shop_name0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, ShopifyMarketing.context.shop_name0)" class="marketing-input marketing-input--floating" id="0_signup_shop_name"/></label><span class="marketing-form__messages" id="MessageId_f993"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true && state.pending == false" data-bind-unsafe-html="displayError()"></span></span></div></div> <div data-define="{hiddenFields_0: new HiddenFields({ source: "", source_url: "", source_url_referer: "", signup_code: "", signup_page: "", signup_page_referer: "", signup_types: [], theme: "", selected_app: "", selected_plan: "", domain_to_connect: "", }, this)}"> <div data-context="hiddenFields_0"> <input type="hidden" name="ref" value=""> <input type="hidden" name="language" value="en"> <input type="hidden" name="locale" value="en"> <input type="hidden" name="_y" data-bind="fields.y"> <input type="hidden" name="ssid" data-bind="fields.ssid"> <input type="hidden" name="source" data-bind="fields.source"> <input type="hidden" name="source_url" data-bind="fields.source_url"> <input type="hidden" name="source_url_referer" data-bind="fields.source_url_referer"> <input type="hidden" name="signup_code" data-bind="fields.signup_code"> <input type="hidden" name="signup_page" data-bind="fields.signup_page"> <input type="hidden" name="signup_page_referer" data-bind="fields.signup_page_referer"> <input type="hidden" name="promotional_program_code" value=""> <input type="hidden" name="domain_to_connect" data-bind="fields.domain_to_connect"> <input type="hidden" name="signup_types[]" data-bind-disabled="fields.signup_types" data-bind="fields.signup_type"> <input type="hidden" name="extra[selected_theme]" data-bind="fields.theme"> <input type="hidden" name="extra[selected_app]" data-bind="fields.selected_app"> <input type="hidden" name="extra[selected_plan]" data-bind="fields.selected_plan"> </div> </div> <div class=" cta_wrapper"> <button class="marketing-button marketing-form__button " name="button" data-bind-disabled="form_0.pending == true" type="submit">Create your store</button> </div> </form> </div> <div id="Announcements"></div> <p class="visuallyhidden" id="DriftAnouncements" aria-live="assertive" data-drift-loading="Loading chat"></p> <header class="foc-2022-header"> <div class="foc-2022-header__inner"> <a class="in-page-link skip-to-main visuallyhidden focusable" data-ga-event="Main Nav" data-ga-action="Skip to content" data-trekkie-event="Main Nav" data-trekkie-action="Skip to content" data-trekkie-id="Main Nav Skip to content" href="#Main"> Skip to Content </a> <nav class="foc-2022-nav" role="navigation"> <a class="link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce"><img class="image foc-2022-nav__logo" sizes="100vw" srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/logo-3f816d13ce610527e84265e5facb904ba45c1a6a282a7c4dea8ea1431c7b5961.svg" alt="Shopify | The Future of Commerce" role="img"/></a> <ul class="foc-2022-nav__list hide--mobile hide--tablet"> <li class="foc-2022-nav__list-item"> <button class="heading--5 js-popover-trigger foc-2022-nav__list-link foc-2022-nav__list-link--ecommerce " data-event-page="future-of-commerce" data-event-category="header" data-event-action="click-button" data-event-label="future-of-ecommerce" aria-expanded="false" aria-controls="EcommercePopover" aria-current="location" type="button"> <span>Future of ecommerce</span> <span class="ui-inline-svg foc-2022-nav__list-icon" aria-hidden="true" role="img"><svg viewbox="0 0 13 23" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="foc-2022-nav__chevron" d="M2 2L11 11.5L2 21" stroke="black" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <ul class="foc-2022-nav__popover" id="EcommercePopover"> <a class="foc-2022-nav__popover-link heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-ecommerce">The future of ecommerce report</a> <a class="foc-2022-nav__popover-link heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-ecommerce#Trend1">Trend 1: Rising acquisition costs</a> <a class="foc-2022-nav__popover-link heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-ecommerce#Trend2">Trend 2: Death of third-party cookies</a> <a class="foc-2022-nav__popover-link heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-ecommerce#Trend3">Trend 3: Social commerce</a> </ul> </li> <li class="foc-2022-nav__list-item"> <button class="heading--5 js-popover-trigger foc-2022-nav__list-link foc-2022-nav__list-link--retail " data-event-page="future-of-commerce" data-event-category="header" data-event-action="click-button" data-event-label="future-of-retail" aria-expanded="false" aria-controls="RetailPopover" aria-current="location" type="button"> <span>Future of retail</span> <span class="ui-inline-svg foc-2022-nav__list-icon" aria-hidden="true" role="img"><svg viewbox="0 0 13 23" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="foc-2022-nav__chevron" d="M2 2L11 11.5L2 21" stroke="black" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <ul class="foc-2022-nav__popover" id="RetailPopover"> <a class="foc-2022-nav__popover-link heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-retail">The future of retail report</a> <a class="foc-2022-nav__popover-link heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-retail#Trend1">Trend 1: Retail competition</a> <a class="foc-2022-nav__popover-link heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-retail#Trend2">Trend 2: Omnichannel shopping</a> <a class="foc-2022-nav__popover-link heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-retail#Trend3">Trend 3: Retail staff retention</a> </ul> </li> <li class="foc-2022-nav__list-item"> <button class="heading--5 js-popover-trigger foc-2022-nav__list-link foc-2022-nav__list-link--shipping " data-event-page="future-of-commerce" data-event-category="header" data-event-action="click-button" data-event-label="future-of-shipping-and-logistics" aria-expanded="false" aria-controls="ShippingPopover" aria-current="location" type="button"> <span>Future of shipping and logistics</span> <span class="ui-inline-svg foc-2022-nav__list-icon" aria-hidden="true" role="img"><svg viewbox="0 0 13 23" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="foc-2022-nav__chevron" d="M2 2L11 11.5L2 21" stroke="black" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <ul class="foc-2022-nav__popover" id="ShippingPopover"> <a class="foc-2022-nav__popover-link heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-shipping-and-logistics">The future of shipping and logistics report</a> <a class="foc-2022-nav__popover-link heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-shipping-and-logistics#Trend1">Trend 1: Supply chain vulnerability</a> <a class="foc-2022-nav__popover-link heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-shipping-and-logistics#Trend2">Trend 2: Social and environmental impact</a> <a class="foc-2022-nav__popover-link heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-shipping-and-logistics#Trend3">Trend 3: Transparent delivery times</a> </ul> </li> </ul> <button class="marketing-button foc-2022-nav__button heading--5 hide--mobile hide--tablet" data-event-page="future-of-commerce" data-event-category="header" data-event-action="click-button" data-event-label="download-report" data-drift-trigger="true" data-drift-playbook="302762" type="button">Download report</button> <button class="js-drawer-open-right foc-2022-mobile-trigger hide--desktop" aria-haspopup="dialog" aria-expanded="false" aria-label="Open main navigation" data-event-page="future-of-commerce" data-event-category="header" data-event-action="click-button" data-event-label="open-main-navigation" type="button"> <img class="image foc-2022-mobile-nav__open-icon" sizes="100vw" srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/open-menu-b327d12309cd446f21da1398be384898685c66b56d76345745908184d97247d3.svg" alt=""/> </button> </nav> </div> <div class="foc-2022-nav__overlay js-drawer-close"></div> <div id="NavDrawer" role="dialog" aria-modal="true" aria-labelledby="DrawerTitle" class="drawer drawer--right foc-2022-drawer"> <div class="drawer__inner"> <div class="drawer__top foc-2022-mobile-nav__top"> <a class="link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce"><img class="image foc-2022-mobile-nav__logo" sizes="100vw" srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/logo-3f816d13ce610527e84265e5facb904ba45c1a6a282a7c4dea8ea1431c7b5961.svg" alt="Shopify | The Future of Commerce" role="img"/></a> <button class="foc-2022-mobile-nav__close-button js-drawer-close" aria-label="Close main navigation" data-event-page="future-of-commerce" data-event-category="mobile-nav" data-event-action="click-button" data-event-label="close-main-navigation" type="button"> <span class="image lazyload-image foc-2022-mobile-nav__close-icon" style="max-width: 24px; max-height: 24px;"><span class="lazyload-image__placeholder" style="padding-bottom: 100.0%"><img alt="" data-sizes="100vw" data-srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/close-menu-9c47981fcbfc1c012e3e4fd6cea4f0fc3c03cbcd07c6b3782929cc6c5989b697.svg" class="lazyload"/><noscript><img sizes="100vw" srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/close-menu-9c47981fcbfc1c012e3e4fd6cea4f0fc3c03cbcd07c6b3782929cc6c5989b697.svg" alt=""/></noscript></span></span> </button> </div> <nav id="DrawerTitle" aria-label="Main Navigation"> <ul class="drawer__items foc-2022-drawer__items" id="MobileAccordionsWrapper"> <li class="accordion-item foc-2022-mobile-nav__accordion-item"> <button class="heading--5 foc-2022-mobile-nav__link accordion-link foc-2022-mobile-nav__link--ecommerce " data-event-page="future-of-commerce" data-event-category="mobile-nav" data-event-action="click-button" data-event-label="future-of-ecommerce" type="button"> <span>Future of ecommerce</span> <span class="ui-inline-svg foc-2022-nav__list-icon" aria-hidden="true" role="img"><svg viewbox="0 0 13 23" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="foc-2022-nav__chevron" d="M2 2L11 11.5L2 21" stroke="black" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <ul class="accordion-content foc-2022-mobile-nav__list"> <li> <a class="foc-2022-mobile-nav__list-link drawer__item heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-ecommerce">The future of ecommerce report</a> </li> <li> <a class="foc-2022-mobile-nav__list-link drawer__item heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-ecommerce#Trend1">Trend 1: Rising acquisition costs</a> </li> <li> <a class="foc-2022-mobile-nav__list-link drawer__item heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-ecommerce#Trend2">Trend 2: Death of third-party cookies</a> </li> <li> <a class="foc-2022-mobile-nav__list-link drawer__item heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-ecommerce#Trend3">Trend 3: Social commerce</a> </li> </ul> </li> <li class="accordion-item foc-2022-mobile-nav__accordion-item"> <button class="heading--5 foc-2022-mobile-nav__link accordion-link foc-2022-mobile-nav__link--retail " data-event-page="future-of-commerce" data-event-category="mobile-nav" data-event-action="click-button" data-event-label="future-of-retail" type="button"> <span>Future of retail</span> <span class="ui-inline-svg foc-2022-nav__list-icon" aria-hidden="true" role="img"><svg viewbox="0 0 13 23" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="foc-2022-nav__chevron" d="M2 2L11 11.5L2 21" stroke="black" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <ul class="accordion-content foc-2022-mobile-nav__list"> <li> <a class="foc-2022-mobile-nav__list-link drawer__item heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-retail">The future of retail report</a> </li> <li> <a class="foc-2022-mobile-nav__list-link drawer__item heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-retail#Trend1">Trend 1: Retail competition</a> </li> <li> <a class="foc-2022-mobile-nav__list-link drawer__item heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-retail#Trend2">Trend 2: Omnichannel shopping</a> </li> <li> <a class="foc-2022-mobile-nav__list-link drawer__item heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-retail#Trend3">Trend 3: Retail staff retention</a> </li> </ul> </li> <li class="accordion-item foc-2022-mobile-nav__accordion-item"> <button class="heading--5 foc-2022-mobile-nav__link accordion-link foc-2022-mobile-nav__link--shipping " data-event-page="future-of-commerce" data-event-category="mobile-nav" data-event-action="click-button" data-event-label="future-of-shipping-and-logistics" type="button"> <span>Future of shipping and logistics</span> <span class="ui-inline-svg foc-2022-nav__list-icon" aria-hidden="true" role="img"><svg viewbox="0 0 13 23" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="foc-2022-nav__chevron" d="M2 2L11 11.5L2 21" stroke="black" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <ul class="accordion-content foc-2022-mobile-nav__list"> <li> <a class="foc-2022-mobile-nav__list-link drawer__item heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-shipping-and-logistics">The future of shipping and logistics report</a> </li> <li> <a class="foc-2022-mobile-nav__list-link drawer__item heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-shipping-and-logistics#Trend1">Trend 1: Supply chain vulnerability</a> </li> <li> <a class="foc-2022-mobile-nav__list-link drawer__item heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-shipping-and-logistics#Trend2">Trend 2: Social and environmental impact</a> </li> <li> <a class="foc-2022-mobile-nav__list-link drawer__item heading--5 link" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-shipping-and-logistics#Trend3">Trend 3: Transparent delivery times</a> </li> </ul> </li> </ul> <div class="foc-2022-mobile-nav__button-wrapper"> <button class="marketing-button foc-2022-mobile-nav__button color-white" data-event-page="future-of-commerce" data-event-category="mobile-nav" data-event-action="click-button" data-event-label="download-the-report" data-drift-trigger="true" data-drift-playbook="302762">Download the report</button> </div> </nav> </div> </div> </header> <div hidden="hidden"><span id="NewWindow">Opens in a new window</span><span id="ExternalSite">Opens an external site</span><span id="NewWindowExternalSite">Opens an external site in a new window</span></div> <div id="PageContainer"> <main role="main" id="Main"> <section class="section foc-section foc-curtain js-foc-curtain" aria-hidden="true"> <div class="foc-container"> <div class="foc-hero section"> <div class="grid foc-curtain__content"> <div class="grid__item grid__item--desktop-up-10 grid__item--mobile-up-align-center"> <div class="section-heading section-heading--tight"> <p class="section-heading__kicker heading--1">The Future of Commerce in 2022</p> <h2 class="section-heading__heading heading--jumbo"> <span class="foc-hero__heading-line foc-hero__heading-line--curtain"> Your roadmap to </span> <span class="foc-hero__heading-line foc-hero__heading-line--curtain"> the future of </span> <span class="foc-hero__heading-line foc-hero__heading-line--curtain"> commerce </span> </h2></div></div></div> </div> </div> </section> <section class="section foc-section foc-border-bottom"> <div class="foc-container"> <div class="foc-hero section"> <div class="foc-hero-container foc-hero-container--left hide--tablet hide--desktop"> <div class="foc-hero-line foc-hero-line--mobile"></div> <span class="image lazyload-image foc-hero-rings" style="max-width: 62px; max-height: 52px;"><span class="lazyload-image__placeholder" style="padding-bottom: 83.871%"><img alt="" data-sizes="100vw" data-srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/rings-d114113de82d4c437c463edd13c2c28f5c9c53eec49277b3648c1b89855a1f47.svg" class="lazyload"/><noscript><img sizes="100vw" srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/rings-d114113de82d4c437c463edd13c2c28f5c9c53eec49277b3648c1b89855a1f47.svg" alt=""/></noscript></span></span> </div> <div class="foc-hero-container foc-hero-container--left hide--mobile"> <svg viewbox="0 0 320 175" fill="none" xmlns="http://www.w3.org/2000/svg"> <clippath id="focHeroDiamondClip"> <path d="M31.5 1L1 19V173H317.5L31.5 1Z"/> </clippath> </svg> <span class="image lazyload-image foc-hero-grid" style="max-width: 239px; max-height: 175px;"><span class="lazyload-image__placeholder" style="padding-bottom: 73.2218%"><img alt="" data-sizes="100vw" data-srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/hero/grid-small-2496791ce60a8bdf4316c2b283d6c695414ec330d36cc317fa1c5a7c88f485a2.png 1x, https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/hero/grid-large-e51a5d41dd4ff7bdb87b83cfaeba972534dbedc4fdbf6e5cb5cc84d4dc8524a2.png?quality=50 2x" class="lazyload"/><noscript><img sizes="100vw" srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/hero/grid-small-2496791ce60a8bdf4316c2b283d6c695414ec330d36cc317fa1c5a7c88f485a2.png 1x, https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/hero/grid-large-e51a5d41dd4ff7bdb87b83cfaeba972534dbedc4fdbf6e5cb5cc84d4dc8524a2.png?quality=50 2x" alt=""/></noscript></span></span> <div class="foc-hero-diamond"></div> <div class="foc-hero-line foc-hero-line--left-1"></div> <div class="foc-hero-line foc-hero-line--left-2"></div> <div class="foc-hero-line foc-hero-line--left-3"></div> <div class="foc-hero-line foc-hero-line--left-4"></div> </div> <div class="foc-hero-container foc-hero-container--right hide--mobile"> <div class="foc-hero-arrows js-lottie-animation" data-animation="arrow"></div> </div> <div class="grid"> <div class="grid__item grid__item--desktop-up-10 grid__item--mobile-up-align-center"> <div class="section-heading section-heading--tight"> <h1 class="section-heading__kicker heading--1">The Future of Commerce in 2022</h1> <h2 class="section-heading__heading heading--jumbo"> <span class="foc-hero__heading-line">Your roadmap to</span> <span class="foc-hero__heading-line">the future of</span> <span class="foc-hero__heading-line">commerce</span> </h2> <p class="section-heading__subhead text-major">Navigate the rapidly changing commerce landscape with the top trends shaping 2022 and beyond, and the recommendations you need to build <span class="nowrap">a brand that lasts.</span></p> </div></div></div> </div> </div> </section> <section class="section foc-section foc-section--curtain foc-border-bottom foc-index-constant"> <div class="grid grid--layout-mode grid--equal-height foc-container"> <div class="grid__item grid__item--tablet-up-half"> <div class="foc-index-constant__video"> <div class="foc-video foc-video--green"> <div class="wistia_responsive_padding" style="position:relative;aspect-ratio:16/9;padding-bottom:56.25%;"> <div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"> <div class="wistia_embed wistia_async_wfd1oh8r5e seo=false videoFoam=true" style="height:100%;position:relative;width:100%"> <div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"> <img src="https://web.archive.org/web/20220121121122im_/https://fast.wistia.com/embed/medias/wfd1oh8r5e/swatch" style="filter:blur(8px) grayscale(50%);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" loading="lazy"> </div> </div> </div> </div> </div> </div> </div> <div class="grid__item grid__item--tablet-up-half foc-index-constant__content-grid-item"> <div class="block foc-index-constant__content foc-block foc-block--width-half background-foc-grey-dark"> <h3 class="block__heading heading--3" id="the-only-constant-in-commerce-is-change">The only constant in commerce is change</h3> <div class="block__content"> <div class="long-form-content "><p>Businesses have dealt with more change in the last two years than in the previous two decades. As a side effect, we’ve grown more resilient. And it’s a good thing—because there’s a lot more change ahead. Changes like record-high shipping costs, diminishing returns on online advertising, and a massive increase in the number of channels businesses are selling on.</p> <p>All this will affect the way we shop, sell, and ship. So we’re sharing every insight we have to help your business succeed.</p> <p>This is more than speculation. Our report is based on in-depth analysis of exclusive survey data from businesses and consumers around the world. We paired this with data from millions of Shopify-powered businesses globally. The result is a trends forecast with unparalleled views into the future of commerce.</p> <p>We’re shining a flashlight into 2022, and we’re ready to show you the way.</p> </div> </div></div></div></div></section> <section class="section foc-section foc-section--curtain foc-border-bottom"> <div class="grid grid--layout-mode foc-container foc-index-spending__container foc-border-bottom"> <div class="grid__item"> <div class="block foc-block foc-index-spending__content"> <h3 class="block__heading heading--3" id="spending-habits-are-shifting">Spending habits are shifting</h3> <div class="block__content"> <div class="long-form-content "><p>We’re seeing a radical change in consumer behavior. People are more willing than ever to buy from brands that resonate with them because of geography, company values, or sustainability.</p> <p>According to the Shopify eCommerce Market Credibility Study, a commissioned survey conducted by Forrester Consulting on behalf of Shopify, September 2021, 47% of the consumers said having a local presence was a significant factor for which brands they shop from.<a href="#footnote" aria-describedby="footnoteLabel" class="footnote-link js-footnote-link">*</a> Consumers are 4x more likely to purchase from a company with strong brand values. And a whopping 77% are concerned about the environmental impact of the products they buy.</p> <p>They’re willing to spend more money and accept slower shipping times—for the right brand. They’re also returning to in-person shopping, and shopping in new ways: <a href="https://web.archive.org/web/20220121121122/https://www.statista.com/statistics/1251145/social-commerce-sales-worldwide/" rel="noopener nofollow noindex" target="_blank" aria-describedby="NewWindowExternalSite">social commerce sales are set to nearly triple by 2025</a>, and <a href="https://web.archive.org/web/20220121121122/https://investor.mastercard.com/investor-news/investor-news-details/2021/Mastercard-New-Payments-Index-Consumer-Appetite-for-Digital-Payments-Takes-Off/default.aspx" rel="noopener nofollow noindex" target="_blank" aria-describedby="NewWindowExternalSite">40% of consumers</a> say they plan to pay with cryptocurrency in the next year.</p> </div> </div></div></div> <div class="grid__item foc-index-spending__animation"> <div class="foc-index-animation js-lottie-animation foc-index-animation--money" data-animation="moneyFlip"></div> </div></div> <div class="foc-container"> <div class="foc-quote foc-quote--width-full"><div class="grid grid--layout-mode"><div class="grid__item grid__item--mobile-up-full grid__item--tablet-up-three-quarters grid__item--desktop-up-10"><span class="image lazyload-image foc-quote__double-quote-icon" style="max-width: 79px; max-height: 54px;"><span class="lazyload-image__placeholder" style="padding-bottom: 68.3544%"><img alt="" data-sizes="100vw" data-srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/double-quote-27e30035a2580f37847a53a22fc2c6e6a4ff5b409775ae6b470ce341a351df49.svg" class="lazyload"/><noscript><img sizes="100vw" srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/double-quote-27e30035a2580f37847a53a22fc2c6e6a4ff5b409775ae6b470ce341a351df49.svg" alt=""/></noscript></span></span><figure class="foc-quote__figure"><blockquote class="foc-quote__blockquote heading--4">Businesses that not only own their customers and know who they are, but are speaking to them and listening to them, will have a definite advantage going forward.</blockquote><figcaption class="foc-quote__author"><span class="text-minor foc-quote__author-name">Robert Befumo</span><span class="text-minor foc-quote__author-title">Head of Ecommerce Strategy and Marketing, Parkfield Commerce</span></figcaption></figure></div></div></div> </div> </section> <section class="section foc-section foc-border-bottom"> <div class="grid grid--layout-mode grid--equal-height foc-container"> <div class="grid__item grid__item--desktop-up-half"> <div class="block block--padded foc-index-caution__content foc-block foc-block--width-half-desktop background-foc-grey-dark"> <h3 class="block__heading heading--3" id="caution-obstacles-ahead">Caution: obstacles ahead</h3> <div class="block__content"> <div class="long-form-content "><p>What got you where you are won’t get you where you’re going.</p> <p>There’s no sense sugarcoating it: Our retail woes aren’t over. “Shortage” is a word that will define the coming year. Supply chains, resources, and access to staff will remain constricted for businesses while consumer demand keeps going up.</p> <p>Know what else is going up? Shipping and acquisition costs. <a href="https://web.archive.org/web/20220121121122/https://www.economist.com/finance-and-economics/a-perfect-storm-for-container-shipping/21804500" rel="noopener nofollow noindex" target="_blank" aria-describedby="NewWindowExternalSite">The average cost of a shipping container</a> is now over $10,000, four times higher than a year ago.</p> <p>And as third-party cookies phase out and advertising conversion rates continue to plummet, <a href="https://web.archive.org/web/20220121121122/https://www.gartner.com/en/newsroom/press-releases/2019-12-02-gartner-predicts-80--of-marketers-will-abandon-person" rel="noopener nofollow noindex" target="_blank" aria-describedby="NewWindowExternalSite">80% of marketers</a> will likely abandon personalization efforts by 2025.</p> <p>Hiring and retaining employees will continue to be a top challenge for businesses in North America, and Europe. Retail workers will need to become far more versatile, helping with things like virtual shopping, appointment shopping, click and collect, and local delivery. These obstacles and others are chronicled in our report so you can prepare for the road ahead.</p> </div> </div></div></div> <div class="grid__item grid__item--desktop-up-half foc-index-caution__content-grid-item"> <div class="block block--padded foc-index-caution__chart foc-block foc-block--width-half-desktop"> <h3 class="block__heading heading--3" id="global-container-freight-costs">Global container freight costs</h3> <p class="block__content">$1,000 U.S. per 40-foot container</p> <div class="block__content"> <picture class="picture"><source data-srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/charts/foc-2022-chart-lp-chart1@tablet-f41f6159825ebf2982cae709a715066674d486046051b22f7c3a3312115a19dd.svg" media="(min-width: 750px)"/><img class="lazyload" data-srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/charts/foc-2022-chart-lp-chart1@mobile-2027ed083ba958647eba09459d816eb452008b1a650696aad67b4d1ab036f6e0.svg" alt="Container freight costs are increasing year over year, with costs reaching $1,000 USD per 40-foot container in 2021"/></picture><noscript><picture class="picture"><source srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/charts/foc-2022-chart-lp-chart1@tablet-f41f6159825ebf2982cae709a715066674d486046051b22f7c3a3312115a19dd.svg" media="(min-width: 750px)"/><img srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/charts/foc-2022-chart-lp-chart1@mobile-2027ed083ba958647eba09459d816eb452008b1a650696aad67b4d1ab036f6e0.svg" alt="Container freight costs are increasing year over year, with costs reaching $1,000 USD per 40-foot container in 2021"/></picture></noscript> </div> <p class="block__content">*Based on eight major shipping routes</p> <p class="block__content foc-source">Sourced from <a href="https://web.archive.org/web/20220121121122/https://www.economist.com/finance-and-economics/a-perfect-storm-for-container-shipping/21804500" rel="noopener nofollow noindex" target="_blank" aria-describedby="NewWindowExternalSite">The Economist</a></p> </div></div></div></section> <section class="section foc-section foc-border-bottom"> <div class="grid grid--layout-mode foc-container foc-index-look__container"> <div class="grid__item foc-border-bottom"> <div class="block block--padded foc-block foc-index-look__content"> <h3 class="block__heading heading--3" id="look-at-obstacles-as-opportunities">Look at obstacles as opportunities</h3> <div class="block__content"> <div class="long-form-content "><p>Differentiate and diversify: These are your two keys to succeed in 2022. This is the year of competing not on price, but on brand proposition. People want to buy from brands that stand for something, brands that align with their personal beliefs. According to our survey, <a href="https://web.archive.org/web/20220121121122/https://www.accenture.com/_acnmedia/Thought-Leadership-Assets/PDF-5/Accenture-The-rise-of-the-purpose-led-brand-Accenture-Strategy.pdf" rel="noopener nofollow noindex" target="_blank" aria-describedby="NewWindowExternalSite">fifty-two percent</a> of global shoppers are more likely to purchase from a company with shared values. Given this, brands should focus on customer retention and lifetime value, especially as advertising costs and uncertainty continue to climb. Prepare to invest more in your customer experience, and build a community that keeps customers coming back.</p> </div> </div></div></div> <div class="grid__item foc-border-bottom"> <div class="foc-quote foc-quote--width-full"><div class="grid grid--layout-mode"><div class="grid__item grid__item--mobile-up-full grid__item--tablet-up-three-quarters grid__item--desktop-up-10"><span class="image lazyload-image foc-quote__double-quote-icon" style="max-width: 79px; max-height: 54px;"><span class="lazyload-image__placeholder" style="padding-bottom: 68.3544%"><img alt="" data-sizes="100vw" data-srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/double-quote-27e30035a2580f37847a53a22fc2c6e6a4ff5b409775ae6b470ce341a351df49.svg" class="lazyload"/><noscript><img sizes="100vw" srcset="https://web.archive.org/web/20220121121122im_/https://cdn.shopify.com/shopifycloud/brochure/assets/future-of-commerce/double-quote-27e30035a2580f37847a53a22fc2c6e6a4ff5b409775ae6b470ce341a351df49.svg" alt=""/></noscript></span></span><figure class="foc-quote__figure"><blockquote class="foc-quote__blockquote heading--4">As the world has moved online and as commerce has had its second renaissance, the side effect is that customer acquisition costs have risen to enormous levels. The clear solution for brands is to increase their repeat rates and increase customer lifetime value.</blockquote><figcaption class="foc-quote__author"><span class="text-minor foc-quote__author-name">Carl Rivera</span><span class="text-minor foc-quote__author-title">VP of Shop, Shopify</span></figcaption></figure></div></div></div></div> <div class="grid__item"> <div class="block block--padded foc-block foc-index-look__content"> <div class="block__content"> <div class="long-form-content "><p>Don’t forget about the magic of in-person experiences: in-store shopping is ramping up again. But it’s not about one or the other—consumers want it all. These days, commerce is omnichannel. The best brands understand that digital and physical retail don’t operate as silos. It’s all just retail. Your customers want to be able to order online but return in store, or look at a product in a showroom and buy it online. Over the next year, 54% of the consumers we surveyed say they’re likely to look at a product online and buy in store,<a href="#footnote" aria-describedby="footnoteLabel" class="footnote-link js-footnote-link">*</a> and 53% are likely to look at a product in-store and buy online.<a href="#footnote" aria-describedby="footnoteLabel" class="footnote-link js-footnote-link">*</a></p> <p>Future-proof yourself further by building diverse business relationships across your supply chain, shipping, and fulfillment networks. And give yourself a Plan B, C, and D to build resilience in your supply chains. Most importantly, make sure you can deliver on your promises to your customers. According to our survey, 66% of them are already aware of supply chain delays,<a href="#footnote" aria-describedby="footnoteLabel" class="footnote-link js-footnote-link">*</a> and they’re looking for transparency. Forty-five percent of shoppers are actively looking to shop from businesses that clearly show anticipated delivery times.<a href="#footnote" aria-describedby="footnoteLabel" class="footnote-link js-footnote-link">*</a></p> <p>Perhaps the largest opportunity ahead is to differentiate yourself with sustainable business practices. In the past year, nearly half of customers chose to buy from brands that have a clear commitment to sustainability. Studies have shown a <a href="https://web.archive.org/web/20220121121122/https://www.worldwildlife.org/press-releases/search-for-sustainable-goods-grows-by-71-as-eco-wakening-grips-the-globe" rel="noopener nofollow noindex" target="_blank" aria-describedby="NewWindowExternalSite">71% rise in online searches</a> for “sustainable goods” globally since 2016.</p> <p>It could be said that if you don’t go green, you’ll go red—so seize the chance to build a sustainable business.</p> </div> </div></div></div> <div class="grid__item foc-index-look__animation"> <div class="foc-index-animation js-lottie-animation foc-index-animation--bag" data-animation="bagShake"></div> </div></div></section> <section class="section foc-section"> <div class="foc-container"> <div class="block block--padded foc-block text-center background-foc-grey-dark"> <h3 class="block__heading heading--3" id="your-roadmap">Your roadmap</h3> <div class="block__content"> <div class="long-form-content "><p>The 2022 Future of Commerce report dives deep into three areas of commerce: ecommerce, retail, and shipping and logistics. Here’s a preview of what you’ll find.</p> </div> </div></div> </div> </section> </main> <section class="section foc-section foc-border-bottom foc-border-top background-foc-grey"> <div class="foc-container"> <div class="foc-further-reading"> <div class="foc-further-reading__item foc-further-reading__ecommerce-wrapper"> <div class="block foc-further-reading__item-block"> <h3 class="block__heading heading--3 foc-further-reading__item-title">Future of Ecommerce</h3> <p class="block__content foc-further-reading__item-text">As third-party cookies are phased out, get ready to experiment with new ways to deepen direct relationships with customers like live shopping, NFTs, private communities, and VIP events.</p> <p class="block__cta"><a class="foc-arrow-link heading--5 link" aria-label="Read More - Future of Ecommerce" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-ecommerce">Read now<span class="ui-inline-svg foc-arrow-link-arrow" aria-hidden="true" role="img"><svg viewbox="0 0 35 23" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M24.0547 1.58984L33.0547 11.1641L24.0547 20.7383" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"/> <path d="M32.6172 11.1641H2.11719" stroke-width="3" stroke-linecap="round"/> </svg> </span></a></p> </div> </div> <div class="foc-further-reading__item foc-further-reading__retail-wrapper"> <div class="block foc-further-reading__item-block"> <h3 class="block__heading heading--3 foc-further-reading__item-title">Future of Retail</h3> <p class="block__content foc-further-reading__item-text">More digitally native brands will expand into physical retail than ever before, leading to a new phase of omnichannel shopping. And new consumer expectations will change retail staff into experiential hosts.</p> <p class="block__cta"><a class="foc-arrow-link heading--5 link" aria-label="Read More - Future of Retail" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-retail">Read now<span class="ui-inline-svg foc-arrow-link-arrow" aria-hidden="true" role="img"><svg viewbox="0 0 35 23" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M24.0547 1.58984L33.0547 11.1641L24.0547 20.7383" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"/> <path d="M32.6172 11.1641H2.11719" stroke-width="3" stroke-linecap="round"/> </svg> </span></a></p> </div> </div> <div class="foc-further-reading__item foc-further-reading__shipping-wrapper"> <div class="block foc-further-reading__item-block"> <h3 class="block__heading heading--3 foc-further-reading__item-title">Future of Shipping and Logistics</h3> <p class="block__content foc-further-reading__item-text">Supply chain vulnerabilities are forcing merchants to permanently change their fulfillment strategies, and customers are demanding more transparency and eco-friendly business models. Sustainability will define the next era of shipping.</p> <p class="block__cta"><a class="foc-arrow-link heading--5 link" aria-label="Read More - Future of Shipping and Logistics" href="/web/20220121121122/https://www.shopify.com/research/future-of-commerce/future-of-shipping-and-logistics">Read now<span class="ui-inline-svg foc-arrow-link-arrow" aria-hidden="true" role="img"><svg viewbox="0 0 35 23" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M24.0547 1.58984L33.0547 11.1641L24.0547 20.7383" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"/> <path d="M32.6172 11.1641H2.11719" stroke-width="3" stroke-linecap="round"/> </svg> </span></a></p> </div> </div> </div> </div> </section> <footer class="foc-footer"> <div class="foc-footer__top"> <h2 id="footnoteLabel" aria-hidden="true" class="visuallyhidden"> Footnotes </h2> <p id="footnote" class="footnote"> *Shopify eCommerce Market Credibility Study: Data Review, a commissioned Forrester Consulting study conducted on behalf of Shopify, September 27, 2021<br> <a href="#footnoteReturnPoint" class="footnote-return-link js-footnote-return-link"> Return to where you left off </a> </p> </div> <div class="foc-footer__bottom"> <div class="foc-footer__logo"> <svg class="icon foc-footer__logo" aria-hidden="true" focusable="false"> <use xlink:href="/web/20220121121122im_/https://www.shopify.com/research/future-of-commerce#logos-shopify-black"/> </svg> </div> <nav class="foc-footer__nav"> <ul role="list"> <li><a href="/web/20220121121122/https://www.shopify.com/legal/terms">Terms of Service</a></li> <li><a href="/web/20220121121122/https://www.shopify.com/legal/privacy">Privacy Policy</a></li> </ul> </nav> </div> </footer> </div>  <script> "use strict"; !function() { var t = window.driftt = window.drift = window.driftt || []; if (!t.init) { if (t.invoked) return void (window.console && console.error && console.error("Drift snippet included twice.")); t.invoked = !0, t.methods = [ "identify", "config", "track", "reset", "debug", "show", "ping", "page", "hide", "off", "on" ], t.factory = function(e) { return function() { var n = Array.prototype.slice.call(arguments); return n.unshift(e), t.push(n), t; }; }, t.methods.forEach(function(e) { t[e] = t.factory(e); }), t.load = function(t) { var e = 3e5, n = Math.ceil(new Date() / e) * e, o = document.createElement("script"); o.type = "text/javascript", o.defer = !0, o.crossorigin = "anonymous", o.src = "https://web.archive.org/web/20220121121122/https://js.driftt.com/include/" + n + "/" + t + ".js"; var i = document.getElementsByTagName("script")[0]; i.parentNode.insertBefore(o, i); }; } }(); drift.SNIPPET_VERSION = '0.3.1'; drift.load('72a698su8tsc'); </script>  <script src="https://web.archive.org/web/20220121121122js_/https://cdn.shopify.com/static/javascripts/vendor/bugsnag.v7.4.0.min.js" crossorigin></script> <script> window.bugsnagClient = Bugsnag.start({ apiKey: '60139b6e163bd4168eaeb409f6e80e98', onError: function(event) { var error = event.errors[0]; var nonShopifyDomain = /:\/\/(?![^/]*shopify)/; if (error.stacktrace.length === 0 || nonShopifyDomain.test(event.request.url)) { return false; } var nonAppCode = /(native|global) code/; var appStacktrace = error.stacktrace.filter((frame) => !nonAppCode.test(frame.file)); if (appStacktrace.length === 0) { return false; } var cdnDomain = new RegExp("cdn.shopify.com/shopifycloud/brochure".replace(/[\.\/]/g, '\\$&')); if (!cdnDomain.test(appStacktrace[0].file)) { return false; } var messageArr = error.errorMessage.split('Error completing request. 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