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<html><head><title>How Jingle Can Drive Brand Awareness ? - EUDL</title><link rel="icon" href="/images/favicon.ico"><link rel="stylesheet" type="text/css" href="/css/screen.css"><link rel="stylesheet" href="/css/zenburn.css"><meta http-equiv="Content-Type" content="charset=utf-8"><meta name="viewport" content="width=device-width, initial-scale=1.0"><meta name="Description" content="Economic growth, smartphone and internet technology users, as well as online ticket transactions are growing rapidly. This has been exploited and made an opportunity by business people. The increasing number of online flight ticket booking sites is certainly a challenge of competition for management"><meta name="citation_title" content="How Jingle Can Drive Brand Awareness ?"><meta name="citation_publication_date" content="2020/11/06"><meta name="citation_author" content="Mochamad Achyarsyah"><meta name="citation_author" content="Heny Hendrayati"><meta name="citation_author" content="Febi Amalia"><meta name="citation_pdf_url" content="http://eudl.eu/pdf/10.4108/eai.11-2-2020.2301944"><meta name="citation_conference_title" content="The Proceedings of the 1st Seminar The Emerging of Novel Corona Virus, nCov 2020, 11-12 February 2020, Bali, Indonesia"><meta name="citation_isbn" content="978-1-63190-270-3"><script type="text/javascript" src="https://services.eai.eu//load-signup-form/EAI"></script><script type="text/javascript" src="https://services.eai.eu//ujs/forms/signup/sso-client.js"></script><script type="text/javascript">if (!window.EUDL){ window.EUDL={} 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id="eaientran"></div><section id="content"><section id="article"><section class="cover-and-filters"><a href="https://eai.eu/eai-sponsorship/?mtm_campaign=call%20for%20bids&mtm_kwd=bids&mtm_source=organize%20conference%20page&mtm_medium=eudl"><img src="https://eudl.eu/images/banner-outside.png"></a></section><section class="info-and-search"><span class="article-proceedings-ref"><a href="/proceedings/nCOV/2020">The Proceedings of the 1st Seminar The Emerging of Novel Corona Virus, nCov 2020, 11-12 February 2020, Bali, Indonesia</a></span><p class="article-type">Research Article</p><h1>How Jingle Can Drive Brand Awareness ?</h1><section id="download"><a class="download-pdf" href="/pdf/10.4108/eai.11-2-2020.2301944" title="Download eai.11-2-2020.2301944.pdf">Download</a><span class="download">714 downloads</span></section><section class="meta-section cite-area"><dl class="main-metadata"><dt class="title" id="cite-switchers">Cite</dt> <dd class="value" id="cite-switchers"><a href="" class="bibtex">BibTeX</a> <a href="" class="plain-text">Plain Text</a></dd></dl></section><ul id="cite-blocks"><li class="bibtex"><pre>@INPROCEEDINGS{10.4108/eai.11-2-2020.2301944, author={Mochamad Achyarsyah and Heny Hendrayati and Febi Amalia}, title={How Jingle Can Drive Brand Awareness ?}, proceedings={The Proceedings of the 1st Seminar The Emerging of Novel Corona Virus, nCov 2020, 11-12 February 2020, Bali, Indonesia}, publisher={EAI}, proceedings_a={NCOV}, year={2020}, month={11}, keywords={jingle brand awareness pegipegicom advertising}, doi={10.4108/eai.11-2-2020.2301944} } </pre></li><li class="plain-text"><div class="cite">Mochamad Achyarsyah<br>Heny Hendrayati<br>Febi Amalia<br>Year: 2020<br>How Jingle Can Drive Brand Awareness ?<br>NCOV<br>EAI<br>DOI: 10.4108/eai.11-2-2020.2301944</div></li></ul><section id="authors"><span class="author-list">Mochamad Achyarsyah<sup>1</sup><sup>,*</sup>, Heny Hendrayati<sup>2</sup>, Febi Amalia<sup>2</sup></span><ul class="affiliation-list"><li>1: Ph.D Student of Management, School of Post graduate Studies Universitas Pendidikan Indonesia, Jl. Dr. SetiabudhiNo. 229, Bandung, 40154, Indonesia</li><li>2: Management Study Program, Universitas Pendidikan Indonesia, Jl. Dr. Setiabudhi No. 229 Bandung, 40154, Indonesia,</li></ul><section class="corresponding-email">*Contact email: achyarsyah@upi.edu</section></section><section class="full-abstract"><h2>Abstract</h2><div><p>Economic growth, smartphone and internet technology users, as well as online ticket transactions are growing rapidly. This has been exploited and made an opportunity by business people. The increasing number of online flight ticket booking sites is certainly a challenge of competition for management to win hearts of consumers. Management must introduce brand to consumers to create a positive impression. Therefore, the branding process can create brand awareness. Pegipegi.com is an online flight ticket booking site that uses jingles in its advertisements. This research was conducted to examine the effect of jingles on brand awareness on the Pegipegi.com site which ranked third on the TOP Brand Award. Therefore, the method used is descriptive and verification by using 70 respondents who watched Pegipegi.com ads as a research sample, and the sampling technique used probability sampling method. The questionnaire was distributed with Google Form through social media LINE and WhatsApp. The results of this study indicate that the picture of jingles and brand awareness is in the high category. Other results also showed a positive and significant effect between jingles on brand awareness.</p></div></section><section class="metas-section"><section class="meta-section"><dl class="main-metadata"><dt class="title">Keywords</dt> <dd class="value">jingle brand awareness pegipegicom advertising</dd></dl></section><section class="meta-section"><dl class="main-metadata"><dt class="title">Published</dt> <dd class="value">2020-11-06</dd><dt class="title">Publisher</dt> <dd class="value">EAI</dd></dl></section><section class="meta-section"><dl class="main-metadata"><dt class="title"></dt> <dd class="value"><a href="http://dx.doi.org/10.4108/eai.11-2-2020.2301944">http://dx.doi.org/10.4108/eai.11-2-2020.2301944</a></dd></dl></section></section><div class="copyright-block">Copyright © 2020–2024 EAI</div></section></section></section><div class="clear"></div><footer><div class="links"><a href="https://www.ebsco.com/" target="_blank"><img class="logo ebsco-logo" src="/images/ebsco.png" alt="EBSCO"></a><a href="https://www.proquest.com/" target="_blank"><img class="logo proquest-logo" src="/images/proquest.png" alt="ProQuest"></a><a href="https://dblp.uni-trier.de/db/journals/publ/icst.html" target="_blank"><img class="logo dblp-logo" src="/images/dblp.png" alt="DBLP"></a><a href="https://doaj.org/search?source=%7B%22query%22%3A%7B%22filtered%22%3A%7B%22filter%22%3A%7B%22bool%22%3A%7B%22must%22%3A%5B%7B%22term%22%3A%7B%22index.publisher.exact%22%3A%22European%20Alliance%20for%20Innovation%20(EAI)%22%7D%7D%5D%7D%7D%2C%22query%22%3A%7B%22query_string%22%3A%7B%22query%22%3A%22european%20alliance%20for%20innovation%22%2C%22default_operator%22%3A%22AND%22%2C%22default_field%22%3A%22index.publisher%22%7D%7D%7D%7D%7Dj" target="_blank"><img class="logo doaj-logo" src="/images/doaj.jpg" alt="DOAJ"></a><a href="https://www.portico.org/publishers/eai/" target="_blank"><img class="logo portico-logo" src="/images/portico.png" alt="Portico"></a><a href="http://eai.eu/" target="_blank"><img class="logo eai-logo" src="/images/eai.png"></a></div></footer></div><div class="footer-container"><div class="footer-width"><div class="footer-column logo-column"><a href="https://eai.eu/"><img src="https://eudl.eu/images/logo_new-1-1.png" alt="EAI Logo"></a></div><div class="footer-column"><h4>About EAI</h4><ul><li><a href="https://eai.eu/who-we-are/">Who We Are</a></li><li><a href="https://eai.eu/leadership/">Leadership</a></li><li><a href="https://eai.eu/research-areas/">Research Areas</a></li><li><a href="https://eai.eu/partners/">Partners</a></li><li><a href="https://eai.eu/media-center/">Media Center</a></li></ul></div><div class="footer-column"><h4>Community</h4><ul><li><a href="https://eai.eu/eai-community/">Membership</a></li><li><a href="https://eai.eu/conferences/">Conference</a></li><li><a href="https://eai.eu/recognition/">Recognition</a></li><li><a href="https://eai.eu/corporate-sponsorship">Sponsor Us</a></li></ul></div><div class="footer-column"><h4>Publish with EAI</h4><ul><li><a href="https://eai.eu/publishing">Publishing</a></li><li><a href="https://eai.eu/journals/">Journals</a></li><li><a href="https://eai.eu/proceedings/">Proceedings</a></li><li><a href="https://eai.eu/books/">Books</a></li><li><a href="https://eudl.eu/">EUDL</a></li></ul></div></div></div><script type="text/javascript" src="https://eudl.eu/js/gacode.js"></script><script src="/js/highlight.pack.js"></script><script>hljs.initHighlightingOnLoad();</script><script type="application/ld+json">{"@context":"http://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"http://eudl.eu","name":"Home","image":null}},{"@type":"ListItem","position":2,"item":{"@id":"http://eudl.eu/proceedings","name":"Proceedings","image":null}},{"@type":"ListItem","position":3,"item":{"@id":"http://eudl.eu/proceedings?by_acronym=\"nCOV\"","name":"nCOV","image":null}},{"@type":"ListItem","position":4,"item":{"@id":"http://eudl.eu/proceedings?by_acronym=\"nCOV\"/2020","name":"2020","image":null}},{"@type":"ListItem","position":1,"item":{"@id":"http://eudl.eu/doi/10.4108/eai.11-2-2020.2301944","name":"How Jingle Can Drive Brand Awareness ?","image":null}}]}</script></body></html>