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class="ico-arrow-down"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 7.5 5.85"><polygon points="0 0 7.5 0 3.75 5.85 0 0" /></svg></span>Categories</a> <div class="shadow-fix"></div> <div class="submenu"> <ul> <li><a href="https://www.livechat.com/podcast/category/business-psychology/">Business Psychology</a></li> <li><a href="https://www.livechat.com/podcast/category/content-marketing/">Content Marketing</a></li> <li><a href="https://www.livechat.com/podcast/category/customer-service/">Customer Service</a></li> <li><a href="https://www.livechat.com/podcast/category/lead-generation/">Lead Generation</a></li> <li><a href="https://www.livechat.com/podcast/category/marketing/">Marketing</a></li> <li><a href="https://www.livechat.com/podcast/category/sales/">Sales</a></li> <li><a href="https://www.livechat.com/podcast/category/social-media/">Social Media</a></li> </ul> </div> </li> <li class="no-hover"> <a href="/podcast-wallpapers/" class="parent">Wallpapers</a> </li> <li class="no-hover"> <a target="_blank" href="https://soundcloud.com/business-sidekick" class="parent">SoundCloud</a> </li> <li class="no-hover"> <a target="_blank" href="https://podcasts.apple.com/us/podcast/business-sidekick-livechat/id1097865417" class="parent">iTunes</a> </li> </ul> <a target="_blank" class="pull-right" href="/?feed=podcast"><img src="https://www.livechat.com/wp-content/themes/livechat2.0/media/img/podcast/rss.svg" alt="" height="28"></a> <div class="js-PodcastEmailsignup" data-text="Subscribe" data-class="push-10-r"></div> </nav> </div> </header> <div class="Pd__header Pd__header--category" style="background: #0076a3"> <div class="container-1200 text-center"> <h1>Content Marketing</h1> <p>Content marketing is a great strategy to get attention to your brand and, by sharing valuable content, gain recognition and trust. Learn how to use it to your advantage.</p> </div> </div> <section class="Pd__list"> <div class="container"> <h2 class="push-50">Episodes about Content Marketing</h2> <a href="https://www.livechat.com/podcast/seo-optimization-website-architecture/"> <div class="Pd__item col-md-4 col-sm-6"> <div class="Pd__item__image" style="background:#2a3356;"> <img alt="Brian Dean/Backlinko: An Advanced Guide to SEO Optimization and Website Architecture" src="https://www.livechat.com/wp-content/uploads/2017/02/seo-city.svg" data-no-retina> </div> <div> <div class="Pd__item__play"><svg xmlns="http://www.w3.org/2000/svg"><defs></defs><title>play</title><path data-name="play" class="Pd__item__play-icon" d="M3.67,0l24,15.5L3.67,31V0Z" transform="translate(-3.67 -0.01)"/></path></svg></div> <h6>Episode #23</h6> <h5>Brian Dean/Backlinko: An Advanced Guide to SEO Optimization and Website Architecture</h5> <span>9 February 2017</span> <p>Brian Dean from Backlinko dispels myths about SEO and shares best practices about how to optimize your website for search engine optimization.</p> <a></a> </div> </div> </a> <a href="https://www.livechat.com/podcast/definition-content-marketing/"> <div class="Pd__item col-md-4 col-sm-6"> <div class="Pd__item__image" style="background:#71c5b8;"> <img alt="John Hall/Influence & Co.: The Definition of Content Marketing" src="https://www.livechat.com/wp-content/uploads/2017/01/content-marketing.svg" data-no-retina> </div> <div> <div class="Pd__item__play"><svg xmlns="http://www.w3.org/2000/svg"><defs></defs><title>play</title><path data-name="play" class="Pd__item__play-icon" d="M3.67,0l24,15.5L3.67,31V0Z" transform="translate(-3.67 -0.01)"/></path></svg></div> <h6>Episode #21</h6> <h5>John Hall/Influence & Co.: The Definition of Content Marketing</h5> <span>5 January 2017</span> <p>John Hall, co-founder and CEO of Influence & Co. talks about essentials and definition of content marketing.</p> <a></a> </div> </div> </a> <a href="https://www.livechat.com/podcast/get-started-email-marketing/"> <div class="Pd__item col-md-4 col-sm-6"> <div class="Pd__item__image" style="background:#b1dff3;"> <img alt="Michal Leszczynski/GetResponse: How to Successfully Get Started with Email Marketing" src="https://www.livechat.com/wp-content/uploads/2016/08/mailing.svg" data-no-retina> </div> <div> <div class="Pd__item__play"><svg xmlns="http://www.w3.org/2000/svg"><defs></defs><title>play</title><path data-name="play" class="Pd__item__play-icon" d="M3.67,0l24,15.5L3.67,31V0Z" transform="translate(-3.67 -0.01)"/></path></svg></div> <h6>Episode #12</h6> <h5>Michal Leszczynski/GetResponse: How to Successfully Get Started with Email Marketing</h5> <span>1 September 2016</span> <p>Michal Leszczynski, Content Manager at GetResponse, reveals all secrets of successful marketing campaigns. I'm also presenting a step-by-step guide to get started with email marketing!</p> <a></a> </div> </div> </a> <a href="https://www.livechat.com/podcast/ideal-customer-profile/"> <div class="Pd__item col-md-4 col-sm-6"> <div class="Pd__item__image" style="background:#dadada;"> <img alt="Emilia Mosiewicz/LiveChat: The Ideal Customer Profile Step by Step" src="https://www.livechat.com/wp-content/uploads/2016/07/podcast-08b.svg" data-no-retina> </div> <div> <div class="Pd__item__play"><svg xmlns="http://www.w3.org/2000/svg"><defs></defs><title>play</title><path data-name="play" class="Pd__item__play-icon" d="M3.67,0l24,15.5L3.67,31V0Z" transform="translate(-3.67 -0.01)"/></path></svg></div> <h6>Episode #08</h6> <h5>Emilia Mosiewicz/LiveChat: The Ideal Customer Profile Step by Step</h5> <span>7 July 2016</span> <p>Emilia Mosiewicz, LiveChat Sales Director explains why creating an ideal customer profile is essential to understand why customers buying from you and how to sell them new products.</p> <a></a> </div> </div> </a> <a href="https://www.livechat.com/podcast/how-to-create-knowledge-base/"> <div class="Pd__item col-md-4 col-sm-6"> <div class="Pd__item__image" style="background:#95c3ce;"> <img alt="Justyna Janowska/LiveChat: How to Create a Knowledge Base" src="https://www.livechat.com/wp-content/uploads/2016/06/kb.svg" data-no-retina> </div> <div> <div class="Pd__item__play"><svg xmlns="http://www.w3.org/2000/svg"><defs></defs><title>play</title><path data-name="play" class="Pd__item__play-icon" d="M3.67,0l24,15.5L3.67,31V0Z" transform="translate(-3.67 -0.01)"/></path></svg></div> <h6>Episode #07</h6> <h5>Justyna Janowska/LiveChat: How to Create a Knowledge Base</h5> <span>23 June 2016</span> <p>A knowledge base is an essential part of every customer service as it allows your customers to self-help. Luckily, its creation is not a great deal. Thanks to my guest's tips, you'll be able to build it yourself!</p> <a></a> </div> </div> </a> <a href="https://www.livechat.com/podcast/how-to-sell-online/"> <div class="Pd__item col-md-4 col-sm-6"> <div class="Pd__item__image" style="background:#23793F;"> <img alt="Jonny Everett/The Chat Shop: How to Sell Online" src="https://www.livechat.com/wp-content/uploads/2016/05/sales-podcast-01.svg" data-no-retina> </div> <div> <div class="Pd__item__play"><svg xmlns="http://www.w3.org/2000/svg"><defs></defs><title>play</title><path data-name="play" class="Pd__item__play-icon" d="M3.67,0l24,15.5L3.67,31V0Z" transform="translate(-3.67 -0.01)"/></path></svg></div> <h6>Episode #05</h6> <h5>Jonny Everett/The Chat Shop: How to Sell Online</h5> <span>26 May 2016</span> <p>Today's guest is Jonny Everett, the Director of Customer Development and co-founder at The Chat Shop, who shares his knowledge about how to plan online selling and what mistakes to avoid. </p> <a></a> </div> </div> </a> <a href="https://www.livechat.com/podcast/seo-for-dummies/"> <div class="Pd__item col-md-4 col-sm-6"> <div class="Pd__item__image" style="background:#14152d;"> <img alt="Bartosz Goralewicz/Elephate: Boost Your Website Traffic – SEO for Dummies" src="https://www.livechat.com/wp-content/uploads/2016/05/seo-cover2-01.svg" data-no-retina> </div> <div> <div class="Pd__item__play"><svg xmlns="http://www.w3.org/2000/svg"><defs></defs><title>play</title><path data-name="play" class="Pd__item__play-icon" d="M3.67,0l24,15.5L3.67,31V0Z" transform="translate(-3.67 -0.01)"/></path></svg></div> <h6>Episode #04</h6> <h5>Bartosz Goralewicz/Elephate: Boost Your Website Traffic – SEO for Dummies</h5> <span>12 May 2016</span> <p>If you don't know "how to SEO," you will love this episode. Bartosz Góralewicz, an SEO expert, will help you to bring free, organic traffic and valuable leads to your website.</p> <a></a> </div> </div> </a> <a href="https://www.livechat.com/podcast/copy-sells-value-proposition/"> <div class="Pd__item col-md-4 col-sm-6"> <div class="Pd__item__image" style="background:#262460;"> <img alt="Szymon Klimczak/LiveChat: What Is Value Proposition" src="https://www.livechat.com/wp-content/uploads/2016/04/copywriting-business-sidekick-01.svg" data-no-retina> </div> <div> <div class="Pd__item__play"><svg xmlns="http://www.w3.org/2000/svg"><defs></defs><title>play</title><path data-name="play" class="Pd__item__play-icon" d="M3.67,0l24,15.5L3.67,31V0Z" transform="translate(-3.67 -0.01)"/></path></svg></div> <h6>Episode #03</h6> <h5>Szymon Klimczak/LiveChat: What Is Value Proposition</h5> <span>28 April 2016</span> <p>If you want to write damn good, persuasive copy, you can't miss this episode. You'll learn why value proposition is so important for your customers. You'll also learn how to sell benefits, not products!</p> <a></a> </div> </div> </a> <a href="https://www.livechat.com/podcast/how-to-design-a-killer-website/"> <div class="Pd__item col-md-4 col-sm-6"> <div class="Pd__item__image" style="background:#3D8558;"> <img alt="How to Design a Killer Website from Scratch" src="https://www.livechat.com/wp-content/uploads/2016/04/designing-killer-website-01.svg" data-no-retina> </div> <div> <div class="Pd__item__play"><svg xmlns="http://www.w3.org/2000/svg"><defs></defs><title>play</title><path data-name="play" class="Pd__item__play-icon" d="M3.67,0l24,15.5L3.67,31V0Z" transform="translate(-3.67 -0.01)"/></path></svg></div> <h6>Episode #02</h6> <h5>How to Design a Killer Website from Scratch</h5> <span>15 April 2016</span> <p>From today's episode, you'll learn why making a user-friendly, easy to use, and delightful website translates into traffic. You'll also learn to evaluate the effectiveness of your website by yourself!</p> <a></a> </div> </div> </a> </div> <div class="text-center padding-50"><a href="/podcast/" class="g-Button--grey">See all episodes</a></div> </section> <section class="Pd__powered"> <div class="container"> <h2>powered by LiveChat</h2> <div class="text-center push-50-t"> <a href="/"><img src="https://www.livechat.com/wp-content/themes/livechat2.0/media/img/logo.png" alt="" class="push-50" width="150"></a> <p>We’ve built an application that helps online business owners to be in touch with their customers every time they need help. As opposed to an old-fashioned phone, LiveChat lets you to chat with several customers at the same time, track their behaviour and measure sales conversion. We are experienced in boosting customer service and sales results from good to great. 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