B2B Marketing Automation Platform

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It includes functionalities to manage and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing efforts.</p>\n","kind":"card_faq-qna","id":"1684772063732_ske"},{"headline":"What are the benefits of B2B marketing automation platforms?","description":"<p>The benefits of B2B marketing automation platforms are:</p>\n<ol>\n<li>Scaling buyer engagement across accounts</li>\n<li>Aligning revenue teams (marketing, sales, and service) to close deals faster</li>\n<li>Growing pipeline and proving marketing impact</li>\n</ol>\n","kind":"card_faq-qna","id":"1684772079014_7l7"},{"headline":"How can B2B marketing automation software help my business?","description":"<p>B2B marketing automation software can help your business in the following ways:</p>\n<ol>\n<li>Generating and nurturing leads</li>\n<li>Driving marketing and sales alignment</li>\n<li>Prioritising and converting qualified leads</li>\n<li>Managing marketing campaigns</li>\n<li>Executing on account-based marketing strategies</li>\n<li>Maximising marketing ROI</li>\n</ol>\n","kind":"card_faq-qna","id":"1684772126414_14cz"},{"headline":"How can I choose the right B2B marketing automation platform?","description":"<p>The right B2B marketing automation platform will:</p>\n<ol>\n<li>Integrate directly into your CRM</li>\n<li>Align revenue teams (marketing, sales, and service)</li>\n<li>Execute on multiple marketing strategies (e.g., broad-base demand generation and account-based marketing)</li>\n</ol>\n","kind":"card_faq-qna","id":"1684772179705_3j1"},{"headline":"What is Pardot?","description":"<p>Pardot was part of Exact Target, which was acquired by Salesforce in 2013, and is the legacy product name for Marketing Cloud Account Engagement. They are the same product.</p>\n","kind":"card_faq-qna","id":"1684772231471_64h"},{"headline":"Is Salesforce Account Engagement the same as Pardot?","description":"<p>Pardot is the legacy name for Salesforce Account Engagement and is the same product as Pardot.</p>\n","kind":"card_faq-qna","id":"1684772246041_16wp"}]}]}],"path":"/marketing/b2b-automation","urlLoc":"eu","curHref":"/eu/marketing/b2b-automation/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-eu"}], chassis: 'v2', }; window.sfdcBase = window.sfdcBase || {}; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.invite = window.sfdcBase.chat.invite || {}; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a> <hgf-c360nav locale=eu search="true" show-region-selector="true" context-nav-enabled="true" hide-login="false" truly-hide-login="false" show-button-main=true show-button-secondary=false hide-contact="false" origin=https://wp.sfdcdigital.com/en-eu/wp-json> </hgf-c360nav> <hgf-c360contextnav origin=https://wp.sfdcdigital.com/en-eu/wp-json> </hgf-c360contextnav> </div> <main id="main-content" class="pbc-open-template"> <div data-blade-id="1669069214809_11ts" data-blade-position="1" data-blade-name="sf/marquee" data-blade-variant="marquee" data-blade-source="www" data-blade-type="blade"> <style> section[id="1669069214809_11ts"] .headline strong { color: #0D9DDA !important; font-weight: inherit; } </style> <section id="1669069214809_11ts" class="relative marquee--blade marquee--right-image" > <div class="container"> <article class="grid grid_main grid--onebyone" data-module-track-impressions="" data-module-id="1669069214809_11ts" data-module-name="B2B Marketing Automation" data-module-position="1" data-module-type="headline"> <div class="image__wrapper "> <img loading="eager" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-account-engagement.png?w=1014" class="image__asset" alt="Astro holds a Martketing icon while standing with an Engagement Studio screen. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-account-engagement.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-account-engagement.png?resize=297,300 297w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-account-engagement.png?resize=768,775 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-account-engagement.png?resize=1014,1024 1014w" height="1024" width="1014"/> </div> <div class="content__wrapper "> <header class="marquee__blade-heading eyebrow--standard "> <div class="eyebrow eyebrow-display-1"> <div class="eyebrow__label pbc-g-text-eyebrow"> Marketing Cloud Account Engagement </div> </div> <h1 class="headline marquee__headline--standard" style=" color:#032D60 "> B2B Marketing Automation </h1> <div class="blade__description"> <p>Grow revenue and scale customer engagement with B2B marketing automation software built on the world's #1 AI CRM. Scale account relationships with AI and unite your customer data on one platform.</p> </div> </header> <div class="cta_container flex flex--right ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Watch demo" data-link-url="https://www.salesforce.com/eu/form/pardot/demo-pardot/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Watch demo of Marketing Cloud Account Engagement." href="https://www.salesforce.com/eu/form/pardot/demo-pardot/?d=pb" target="_blank" rel="noopener" > Watch demo </a> </pbc-button> </div> </div> </article> </div> <div class="blade__background blade__background--custom-desktop"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-1.png?w=1024" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-1.png?resize=300,94 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-1.png?resize=768,240 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-1.png?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-1.png?resize=1536,480 1536w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-1.png?resize=2048,640 2048w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1670626678406_1b4x" data-blade-position="2" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1670626678406_1b4x" class="relative text--blade" > <div class="container"> <article class="grid grid_main text__blade--link_below text--center" data-module-id="1670626678406_1b4x" data-module-name="What can you do with B2B marketing automation software? " data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large "> <h2 class="headline text__headline--large" style=" "> What can you do with B2B marketing automation software? </h2> <div class="blade__description "> <p>Drive efficient growth and align your teams with a B2B marketing automation platform.</p> </div> </header> </article> </div> </section> </div><div data-blade-id="1679768474348_15tk" data-blade-position="3" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1679768474348_15tk" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Deliver connected customer journeys and engage buyers across accounts. </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Lead Generation" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1679768474324_11mj-11" class="accordion__trigger" id="show-hide1679768474324_11mj-11" aria-label="Lead Generation"> <span class="accordion__title relative"> Lead Generation <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1679768474324_11mj-11" id="rel1679768474324_11mj-11"> <div class="accordion__description"> <p>Create landing pages and forms fast using drag-and-drop builders. Segment leads at the point of capture, and send them on personalised, automated, cross-channel journeys. Using AI-powered lead scoring and grading, you can quickly nurture those leads for marketing qualification.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1679768474324_11mj-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-lead-generation.jpg?w=1024" class="image__asset" alt="Account Engagement landing page with an inbox form being dragged and dropped onto it. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-lead-generation.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-lead-generation.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-lead-generation.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-lead-generation.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Cross-Channel Journeys " data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442240964_1akg-22" class="accordion__trigger" id="show-hide1682442240964_1akg-22" aria-label="Cross-Channel Journeys "> <span class="accordion__title relative"> Cross-Channel Journeys <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442240964_1akg-22" id="rel1682442240964_1akg-22"> <div class="accordion__description"> <p>Engage prospects across every channel. Connect third-party webinar, survey, and SMS apps directly to your marketing programs. Trigger webinar and event registrations, survey sends, and SMS sends in your automated journeys. Connect engagement data, like third-party webinar, survey, and SMS data, for easy segmentation and campaign maintenance.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442240964_1akg-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-cross-channel-journeys.jpg?w=1024" class="image__asset" alt="External activity interface displaying a flowchart of possible engagement channels." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-cross-channel-journeys.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-cross-channel-journeys.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-cross-channel-journeys.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-cross-channel-journeys.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Account-Based Engagement" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442243345_1czy-33" class="accordion__trigger" id="show-hide1682442243345_1czy-33" aria-label="Account-Based Engagement"> <span class="accordion__title relative"> Account-Based Engagement <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442243345_1czy-33" id="rel1682442243345_1czy-33"> <div class="accordion__description"> <p>Discover and engage your best accounts. Target and nurture key prospects with the help of sales and service, by aligning on one platform. Let Einstein identify the accounts with the highest likelihood to purchase using key account insights. Track pipeline progress on target accounts using the Account-Based Marketing Dashboard, and use insights to refine your marketing and sales efforts.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442243345_1czy-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-cross-account-based-engagement-5.jpg?w=1024" class="image__asset" alt="ABM Einstein Key Accounts interface displaying data for top contribution factors and most active within account. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-cross-account-based-engagement-5.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-cross-account-based-engagement-5.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-cross-account-based-engagement-5.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-cross-account-based-engagement-5.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1679768474324_11mj-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-lead-generation.jpg?w=1024" class="image__asset" alt="Account Engagement landing page with an inbox form being dragged and dropped onto it. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-lead-generation.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-lead-generation.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-lead-generation.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-lead-generation.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442240964_1akg-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-cross-channel-journeys.jpg?w=1024" class="image__asset" alt="External activity interface displaying a flowchart of possible engagement channels." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-cross-channel-journeys.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-cross-channel-journeys.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-cross-channel-journeys.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-cross-channel-journeys.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442243345_1czy-33__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-cross-account-based-engagement-5.jpg?w=1024" class="image__asset" alt="ABM Einstein Key Accounts interface displaying data for top contribution factors and most active within account. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-cross-account-based-engagement-5.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-cross-account-based-engagement-5.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-cross-account-based-engagement-5.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-cross-account-based-engagement-5.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1682442262755_15rv" data-blade-position="4" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1682442262755_15rv" class="relative productfeature--blade blade_layout--right" > <div class="container"> <div class="relative grid grid_main productfeature__content "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Align revenue teams on a single source of truth and close deals faster with AI. </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="AI Scoring" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1682442262716_11n-11" class="accordion__trigger" id="show-hide1682442262716_11n-11" aria-label="AI Scoring"> <span class="accordion__title relative"> AI Scoring <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262716_11n-11" id="rel1682442262716_11n-11"> <div class="accordion__description"> <p>Take the guesswork out of lead and account scoring. With Einstein, you can leverage behavior to score and identify the leads most likely to convert, based on their interactions with your marketing efforts. Determine if leads match your ideal profile based on those who converted in the past. Let Einstein analyse key account data to help you find the accounts most likely to buy.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262716_11n-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-cross-ai-scoring-2.jpg?w=1024" class="image__asset" alt="Einstein Scoring interface displaying a prospect's lead and behavioral scoring profile." sizes="100vw" srcset="" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Engagement History Insights" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262720_53l-22" class="accordion__trigger" id="show-hide1682442262720_53l-22" aria-label="Engagement History Insights"> <span class="accordion__title relative"> Engagement History Insights <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262720_53l-22" id="rel1682442262720_53l-22"> <div class="accordion__description"> <p>Gain comprehensive insight into your prospects. Connect and share prospect and customer engagement data with sales and service teams. Analyse prospects' interactions with your marketing, and use that information to identify champions on the buying committee. Understand how leads are engaging with your marketing on the campaign, individual, and account level using dynamic dashboards.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262720_53l-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-engagement-history-insights.jpg?w=1024" class="image__asset" alt="Engagement history interface displaying charts and graphs of customer engagement data. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-engagement-history-insights.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-engagement-history-insights.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-engagement-history-insights.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-engagement-history-insights.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Real-Time Sales Alerts" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262724_zlf-33" class="accordion__trigger" id="show-hide1682442262724_zlf-33" aria-label="Real-Time Sales Alerts"> <span class="accordion__title relative"> Real-Time Sales Alerts <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262724_zlf-33" id="rel1682442262724_zlf-33"> <div class="accordion__description"> <p>Share insights around a prospect's key marketing interactions with sales and service teams. Alert sales teams the moment a hot lead fills out a form, or when the lead is ready to convert. Also, when a prospect is highly engaged, let sales and service know with automated, triggered alerts in Sales and Service Cloud, or directly in Slack.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262724_zlf-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-real-time-sales-alerts-1.jpg?w=1024" class="image__asset" alt="Slack alert of prospect's buying behavior. " sizes="100vw" srcset="" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right " data-media-label="rel1682442262716_11n-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-cross-ai-scoring-2.jpg?w=1024" class="image__asset" alt="Einstein Scoring interface displaying a prospect's lead and behavioral scoring profile." sizes="100vw" srcset="" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1682442262720_53l-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-engagement-history-insights.jpg?w=1024" class="image__asset" alt="Engagement history interface displaying charts and graphs of customer engagement data. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-engagement-history-insights.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-engagement-history-insights.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-engagement-history-insights.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-engagement-history-insights.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1682442262724_zlf-33__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-real-time-sales-alerts-1.jpg?w=1024" class="image__asset" alt="Slack alert of prospect's buying behavior. " sizes="100vw" srcset="" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1682442267576_14v7" data-blade-position="5" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1682442267576_14v7" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Optimise marketing performance and grow customer relationships. </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Full-Funnel Multi-touch Attribution" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1682442267531_mzz-11" class="accordion__trigger" id="show-hide1682442267531_mzz-11" aria-label="Full-Funnel Multi-touch Attribution"> <span class="accordion__title relative"> Full-Funnel Multi-touch Attribution <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442267531_mzz-11" id="rel1682442267531_mzz-11"> <div class="accordion__description"> <p>Gain full-funnel marketing and sales insights with AI-powered Multi-Touch Attribution. Choose from multiple native attribution models like Einstein Attribution to gauge the impact of channels, events, and sales team activities on your pipeline. Boost campaign efficacy and ROI with AI-driven insights.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267531_mzz-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-full-funnel-measurement.jpg?w=1024" class="image__asset" alt="Insight dashboard displaying data for multi-touch attribution, top campaigns, and revenue share by campaign type. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-full-funnel-measurement.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-full-funnel-measurement.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-full-funnel-measurement.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-full-funnel-measurement.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Account-Based Marketing Dashboard " data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442267539_mqz-22" class="accordion__trigger" id="show-hide1682442267539_mqz-22" aria-label="Account-Based Marketing Dashboard "> <span class="accordion__title relative"> Account-Based Marketing Dashboard <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442267539_mqz-22" id="rel1682442267539_mqz-22"> <div class="accordion__description"> <p>Gain insights into revenue and pipeline for key accounts. Then, use those findings to see how account-based efforts are influencing targeted accounts, and optimise on what's working and what's not. Share what you discover with sales to further plan account-based outreach.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267539_mqz-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-full-account-based-marketing-dashboard.jpg?w=1024" class="image__asset" alt="ABM dashboard displaying pipeline value by account." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-full-account-based-marketing-dashboard.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-full-account-based-marketing-dashboard.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-full-account-based-marketing-dashboard.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-full-account-based-marketing-dashboard.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Out-of-the-Box Analytics" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442267543_pv9-33" class="accordion__trigger" id="show-hide1682442267543_pv9-33" aria-label="Out-of-the-Box Analytics"> <span class="accordion__title relative"> Out-of-the-Box Analytics <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442267543_pv9-33" id="rel1682442267543_pv9-33"> <div class="accordion__description"> <p>Understand how marketing impacts pipeline and revenue with a direct connection to Sales Cloud. See how marketing messages influence the prospect journey with A/B testing and out-of-the-box email reporting. Then, apply predictive <a href="https://www.salesforce.com/eu/marketing/analytics/guide/" target="_self">marketing analytics </a>to those insights to make more strategic decisions and identify the campaign factors that will drive conversion.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267543_pv9-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-full-predictive-analytics-3.jpg?w=1024" class="image__asset" alt="Analytics interface of three charts representing pipeline value, total accounts engaged, and closed oppertunities." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-full-predictive-analytics-3.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-full-predictive-analytics-3.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-full-predictive-analytics-3.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-full-predictive-analytics-3.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1682442267531_mzz-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-full-funnel-measurement.jpg?w=1024" class="image__asset" alt="Insight dashboard displaying data for multi-touch attribution, top campaigns, and revenue share by campaign type. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-full-funnel-measurement.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-full-funnel-measurement.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-full-funnel-measurement.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/products-features-pdp-full-funnel-measurement.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442267539_mqz-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-full-account-based-marketing-dashboard.jpg?w=1024" class="image__asset" alt="ABM dashboard displaying pipeline value by account." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-full-account-based-marketing-dashboard.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-full-account-based-marketing-dashboard.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-full-account-based-marketing-dashboard.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/products-features-pdp-full-account-based-marketing-dashboard.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442267543_pv9-33__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-full-predictive-analytics-3.jpg?w=1024" class="image__asset" alt="Analytics interface of three charts representing pipeline value, total accounts engaged, and closed oppertunities." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-full-predictive-analytics-3.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-full-predictive-analytics-3.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-full-predictive-analytics-3.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/products-features-pdp-full-predictive-analytics-3.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1680284730544_187f" data-blade-position="6" data-blade-name="sf/nupfixed" data-blade-variant="nupfixed" data-blade-source="www" data-blade-type="blade"> <section id="1680284730544_187f" class="relative nupfixed--blade nupfixed--link_below layout--4 nupfixed--card_productaddon" > <div class="container carousel__container background__present"> <div class="grid grid_main nupfixed nupfixed__4 nupfixed__gridFour"> <header class="nupfixed__blade-heading text--center"> <h2 class="headline" style=" "> Extend the power of Marketing Cloud Account Engagement with these related products. </h2> </header> <div class="cards cards--carousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" 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data-link-url="https://www.salesforce.com/eu/sales/" data-link-type="header" target=""> Sales Cloud </a> </h3> <div class="card__description"> <p>Set the foundation for revenue growth with Salesforce automation on the #1 CRM.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/eu/sales/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Sales Cloud." href="https://www.salesforce.com/eu/sales/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1682442319795_10f9" aria-label="slide 2 of 4" role="group" data-module-position="2" data-module-type="card_productaddon" data-module-name="Data Cloud for Marketing" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div 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href="https://www.salesforce.com/eu/marketing/data/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__3 card__wrapper carousel-card" data-module-id="1682442322236_sh8" aria-label="slide 3 of 4" role="group" data-module-position="3" data-module-type="card_productaddon" data-module-name="Marketing Cloud Personalisation" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/eu/marketing/personalization/" data-link-text="Marketing Cloud Personalisation" data-link-url="https://www.salesforce.com/eu/marketing/personalization/" data-link-type="header" target=""> Marketing Cloud Personalisation </a> </h3> <div class="card__description"> <p>Automate dynamic offers for each customer in real time across each moment in the customer journey.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/eu/marketing/personalization/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Cloud Personalisation." href="https://www.salesforce.com/eu/marketing/personalization/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__4 card__wrapper carousel-card" data-module-id="1682442324421_1eeg" aria-label="slide 4 of 4" role="group" data-module-position="4" data-module-type="card_productaddon" data-module-name="Marketing Cloud Intelligence" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/eu/marketing/intelligence/" data-link-text="Marketing Cloud Intelligence" data-link-url="https://www.salesforce.com/eu/marketing/intelligence/" data-link-type="header" target=""> Marketing Cloud Intelligence </a> </h3> <div class="card__description"> <p>Optimise marketing performance and spend across every campaign, channel, and journey.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/eu/marketing/intelligence/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Cloud Intelligence." href="https://www.salesforce.com/eu/marketing/intelligence/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="nupfixed_cta" data-module-name="Extend the power of Marketing Cloud Account Engagement with these related products." data-module-position="5" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="View all products" data-link-url="https://www.salesforce.com/eu/marketing/all-products/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="wideM" aria-label="View all products related to Marketing Cloud Account Engagement." href="https://www.salesforce.com/eu/marketing/all-products/" > View all products </a> </pbc-button> </div> </div> </div> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img 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1536w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-5.png?resize=2048,808 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1680632942198_tre" data-blade-position="7" data-blade-name="sf/nupfixed" data-blade-variant="nupfixed" data-blade-source="www" data-blade-type="blade"> <section id="1680632942198_tre" class="relative nupfixed--blade nupfixed--link_above layout--4 nupfixed--card_pricingedition" > <div class="container"> <div class="grid grid_main nupfixed nupfixed__4 nupfixed__gridFour"> <header class="nupfixed__blade-heading text--center"> <h2 class="headline" style=" "> Marketing Cloud Account Engagement Pricing. </h2> <div class="blade__description pbc-g-text-body-1-2 pbc-g-text-body-1-2-ul-checkmark-spacing"> <p>Find the right Marketing Cloud Account Engagement edition for your business needs.</p> </div> </header> <div class="cards cards--flex cards--flexFour"> <article class="card card__1 card__wrapper" data-module-id="1680632942161_c4d" data-module-position="1" data-module-type="card_pricingedition" data-module-name="Growth" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Growth </h3> <div class="card__description"> <p>Fuel growth with marketing automation.</p> </div> </div> <div class="card__price_wrapper default" data-id="" data-currency=""> <div class="card__price card__price--display-3"> €1,250* </div> <div class="card__price_suffix"> EUR/month </div> <div class="card__price_subtext"> up to 10,000 contacts billed annually </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Lead Nurturing and Scoring </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Engagement History Dashboards </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Campaign Reporting and Insights </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact us" data-link-url="https://www.salesforce.com/eu/form/pardot/contactme/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="wideAll" aria-label="Contact us about Marketing Cloud Account Engagement Growth. " href="https://www.salesforce.com/eu/form/pardot/contactme/?d=pb" target="_blank" rel="noopener" > Contact us </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper" data-module-id="1683576348646_cb8" data-module-position="2" data-module-type="card_pricingedition" data-module-name="Plus" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Plus </h3> <div class="card__description"> <p>Dive deeper with marketing automation and analytics.</p> </div> </div> <div class="card__price_wrapper default" data-id="" data-currency=""> <div class="card__price card__price--display-3"> €2,750* </div> <div class="card__price_suffix"> EUR/month </div> <div class="card__price_subtext"> up to 10,000 contacts billed annually </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Cross-Channel Journeys </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Multitouch and ABM Dashboards </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> B2B Marketing Analytics </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact us" data-link-url="https://www.salesforce.com/eu/form/pardot/contactme/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="wideAll" aria-label="Contact us about Marketing Cloud Account Engagement Plus." href="https://www.salesforce.com/eu/form/pardot/contactme/?d=pb" target="_blank" rel="noopener" > Contact us </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper" data-module-id="1683576354188_pug" data-module-position="3" data-module-type="card_pricingedition" data-module-name="Advanced" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Advanced </h3> <div class="card__description"> <p>Power innovation with advanced marketing automation and analytics.</p> </div> </div> <div class="card__price_wrapper default" data-id="" data-currency=""> <div class="card__price card__price--display-3"> €4,440* </div> <div class="card__price_suffix"> EUR/month </div> <div class="card__price_subtext"> up to 10,000 contacts billed annually </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Dedicated IP Address </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> AI-Powered Capabilities </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Business Units and Sandboxes </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact us" data-link-url="https://www.salesforce.com/eu/form/pardot/contactme/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="wideAll" aria-label="Contact us about Marketing Cloud Account Engagement Advanced. " href="https://www.salesforce.com/eu/form/pardot/contactme/?d=pb" target="_blank" rel="noopener" > Contact us </a> </pbc-button> </div> </div> </div> </article> <article class="card card__4 card__wrapper" data-module-id="1683577922155_p8b" data-module-position="4" data-module-type="card_pricingedition" data-module-name="Premium" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Premium </h3> <div class="card__description"> <p>Enterprise-ready features with predictive analytics and support.</p> </div> </div> <div class="card__price_wrapper default" data-id="" data-currency=""> <div class="card__price card__price--display-3"> €15,000* </div> <div class="card__price_suffix"> EUR/month </div> <div class="card__price_subtext"> up to 75,000 contacts billed annually </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Includes All Capabilities </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Premier Success Plan </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Increased Performance and SLA Support </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact us" data-link-url="https://www.salesforce.com/eu/form/pardot/contactme/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="wideAll" aria-label="Contact us about Marketing Cloud Account Engagement Premium." href="https://www.salesforce.com/eu/form/pardot/contactme/?d=pb" target="_blank" rel="noopener" > Contact us </a> </pbc-button> </div> </div> </div> </article> </div> <div class="legal"><p>*All per month products require an annual contract.</p> <p>This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.</p> </div> <div class="nupfixed_cta" data-module-name="Marketing Cloud Account Engagement Pricing." data-module-position="1" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="View detailed pricing" data-link-url="https://www.salesforce.com/eu/marketing/b2b-automation/pricing/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="wideM" aria-label="View detailed Marketing Cloud Account Engagement pricing" href="https://www.salesforce.com/eu/marketing/b2b-automation/pricing/" > View detailed pricing </a> </pbc-button> </div> </div> </div> </div>  <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" style="width: 0; height: 0; position: absolute; left: -100px"><defs><symbol id="textured-background-1680632942198_tre"><path 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class="container noCTAs"> <article class="grid grid_main"> <header class="logogrid__blade-heading"> <h2 class="pbc-g-text-display-4" style=" "> Get the most out of your B2B marketing automation software with thousands of partner apps and experts. </h2> </header> <div class="logo-grid logo-grid-blade logo-grid-blade--6 mt-16 mobile-mt-16"> <div class="logo-block logo-block--1 logo-block--card_logomark" data-module-id="1670278976549_13fc" data-module-track-impressions="" data-module-name="Sercante logo." data-module-position="1" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/sercante.jpg?w=320" class="card__logomark__image" alt="Sercante logo." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/sercante.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/sercante.jpg?resize=300,169 300w" 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data-module-position="1" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/eu/form/marketingcloud/gartner-mq-report-personalization-2022/?d=pb" tabindex="-1" aria-label="Gartner named Salesforce a Magic Quadrant Leader for Personalisation Engines." data-link-url="https://www.salesforce.com/eu/form/marketingcloud/gartner-mq-report-personalization-2022/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/2022-gartner-magic-quadrant-for-b2b-marketing-automation-platforms.jpg?w=1024" class="card__image" alt="Gartner logo." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/2022-gartner-magic-quadrant-for-b2b-marketing-automation-platforms.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/2022-gartner-magic-quadrant-for-b2b-marketing-automation-platforms.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/2022-gartner-magic-quadrant-for-b2b-marketing-automation-platforms.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/2022-gartner-magic-quadrant-for-b2b-marketing-automation-platforms.jpg?resize=1024,576 1024w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/2022-gartner-magic-quadrant-for-b2b-marketing-automation-platforms.jpg?resize=1536,864 1536w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Report</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/eu/form/marketingcloud/gartner-mq-report-personalization-2022/?d=pb" data-link-text="Gartner named Salesforce a Magic Quadrant Leader for Personalisation Engines." data-link-url="https://www.salesforce.com/eu/form/marketingcloud/gartner-mq-report-personalization-2022/?d=pb" data-link-type="header" target="_blank"> Gartner named Salesforce a Magic Quadrant Leader for Personalisation Engines. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Read the report" data-link-url="https://www.salesforce.com/eu/form/marketingcloud/gartner-mq-report-personalization-2022/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Read the report: Gartner named Salesforce a Magic Quadrant Leader for Personalisation Engines." href="https://www.salesforce.com/eu/form/marketingcloud/gartner-mq-report-personalization-2022/?d=pb" target="_blank" rel="noopener" > Read the report </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1671493589475_u0a" data-module-name="Modern B2B Marketing Techniques to use in your B2B Marketing Plan." data-module-position="2" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/eu/learning-centre/marketing/what-is-b2b-marketing/" tabindex="-1" aria-label="Modern B2B Marketing Techniques to use in your B2B Marketing Plan." data-link-url="https://www.salesforce.com/eu/learning-centre/marketing/what-is-b2b-marketing/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/knowledge-article.webp?w=1024" class="card__image" alt="Modern B2B Marketing Techniques to use in your B2B Marketing Plan." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/knowledge-article.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/knowledge-article.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/knowledge-article.webp?resize=768,432 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/knowledge-article.webp?resize=1024,576 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Article </span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/eu/learning-centre/marketing/what-is-b2b-marketing/" data-link-text="Modern B2B Marketing Techniques to use in your B2B Marketing Plan." data-link-url="https://www.salesforce.com/eu/learning-centre/marketing/what-is-b2b-marketing/" data-link-type="header" target="_self"> Modern B2B Marketing Techniques to use in your B2B Marketing Plan. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Read the article" data-link-url="https://www.salesforce.com/eu/learning-centre/marketing/what-is-b2b-marketing/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Read the article: Modern B2B Marketing Techniques to use in your B2B Marketing Plan" href="https://www.salesforce.com/eu/learning-centre/marketing/what-is-b2b-marketing/" target="_self" rel="noopener" > Read the article </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper " data-module-track-impressions="" data-module-id="1670279612010_uu1" data-module-name="What is lead generation?" data-module-position="3" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/eu/marketing/lead-generation-guide/" tabindex="-1" aria-label="What is lead generation?" data-link-url="https://www.salesforce.com/eu/marketing/lead-generation-guide/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/8th-state-of-marketing-resource-article.jpg?w=1024" class="card__image" alt="What is lead generation?" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/8th-state-of-marketing-resource-article.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/8th-state-of-marketing-resource-article.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/8th-state-of-marketing-resource-article.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/8th-state-of-marketing-resource-article.jpg?resize=1024,576 1024w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/8th-state-of-marketing-resource-article.jpg?resize=1536,864 1536w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Article</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/eu/marketing/lead-generation-guide/" data-link-text="What is lead generation?" data-link-url="https://www.salesforce.com/eu/marketing/lead-generation-guide/" data-link-type="header" target="_self"> What is lead generation? </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Read the article" data-link-url="https://www.salesforce.com/eu/marketing/lead-generation-guide/" data-link-type="primary cta" > <a 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data-blade-id="1684771650514_mv1" data-blade-position="13" data-blade-name="sf/faq" data-blade-variant="faq" data-blade-source="www" data-blade-type="blade"> <section id="1684771650514_mv1" class="relative faq--blade" > <div class="container"> <article class="grid grid_main" data-module-track-impressions="false" data-module-id="1684771650514_mv1" data-module-name="Marketing Cloud Account Engagement FAQ." data-module-position="1" data-module-type="headline"> <header class="faq__blade-heading "> <h2 class="headline" style=" "> Marketing Cloud Account Engagement FAQ. </h2> </header> <div class="faq--tabs"> <div class="one-tab" > <div id="tab-1-1684771650514_mv1" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1684771650729_cui" data-module-name="What is Marketing Cloud Account Engagement?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 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class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1684771650514_mv1-11" id="rel1684771650514_mv1-11"> <div class="accordion__description"> <p>Marketing Cloud Account Engagement is the only marketing automation platform built on the world’s #1 CRM. It helps companies grow revenue and scale buyer engagement by uniting customer data on one platform and scaling account relationships with AI. Whether you’re looking to execute on-demand generation or account-based marketing strategies, we've got you covered.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1684772063732_ske" data-module-name="What is B2B marketing automation software?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1684771650514_mv1-12" class="accordion__trigger" id="accordion1684771650514_mv1-12" aria-label="What is B2B marketing automation software?"> <span class="accordion__title relative"> What is B2B marketing automation software? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1684771650514_mv1-12" id="rel1684771650514_mv1-12"> <div class="accordion__description"> <p>B2B marketing automation software helps automate and streamline marketing processes and multifunctional campaigns across channels. It includes functionalities to manage and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing efforts.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1684772079014_7l7" data-module-name="What are the benefits of B2B marketing automation platforms?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1684771650514_mv1-13" class="accordion__trigger" id="accordion1684771650514_mv1-13" aria-label="What are the benefits of B2B marketing automation platforms?"> <span class="accordion__title relative"> What are the benefits of B2B marketing automation platforms? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1684771650514_mv1-13" id="rel1684771650514_mv1-13"> <div class="accordion__description"> <p>The benefits of B2B marketing automation platforms are:</p> <ol> <li>Scaling buyer engagement across accounts</li> <li>Aligning revenue teams (marketing, sales, and service) to close deals faster</li> <li>Growing pipeline and proving marketing impact</li> </ol> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1684772126414_14cz" data-module-name="How can B2B marketing automation software help my business?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1684771650514_mv1-14" class="accordion__trigger" id="accordion1684771650514_mv1-14" aria-label="How can B2B marketing automation software help my business?"> <span class="accordion__title relative"> How can B2B marketing automation software help my business? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1684771650514_mv1-14" id="rel1684771650514_mv1-14"> <div class="accordion__description"> <p>B2B marketing automation software can help your business in the following ways:</p> <ol> <li>Generating and nurturing leads</li> <li>Driving marketing and sales alignment</li> <li>Prioritising and converting qualified leads</li> <li>Managing marketing campaigns</li> <li>Executing on account-based marketing strategies</li> <li>Maximising marketing ROI</li> </ol> </div> </section> </div> <div class="accordion__item accordion__item-5 " data-module-id="1684772179705_3j1" data-module-name="How can I choose the right B2B marketing automation platform?" data-module-position="5" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1684771650514_mv1-15" class="accordion__trigger" id="accordion1684771650514_mv1-15" aria-label="How can I choose the right B2B marketing automation platform?"> <span class="accordion__title relative"> How can I choose the right B2B marketing automation platform? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1684771650514_mv1-15" id="rel1684771650514_mv1-15"> <div class="accordion__description"> <p>The right B2B marketing automation platform will:</p> <ol> <li>Integrate directly into your CRM</li> <li>Align revenue teams (marketing, sales, and service)</li> <li>Execute on multiple marketing strategies (e.g., broad-base demand generation and account-based marketing)</li> </ol> </div> </section> </div> <div class="accordion__item accordion__item-6 " data-module-id="1684772231471_64h" data-module-name="What is Pardot?" data-module-position="6" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1684771650514_mv1-16" class="accordion__trigger" id="accordion1684771650514_mv1-16" aria-label="What is Pardot?"> <span class="accordion__title relative"> What is Pardot? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1684771650514_mv1-16" id="rel1684771650514_mv1-16"> <div class="accordion__description"> <p>Pardot was part of Exact Target, which was acquired by Salesforce in 2013, and is the legacy product name for Marketing Cloud Account Engagement. They are the same product.</p> </div> </section> </div> <div class="accordion__item accordion__item-7 " data-module-id="1684772246041_16wp" data-module-name="Is Salesforce Account Engagement the same as Pardot?" data-module-position="7" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1684771650514_mv1-17" class="accordion__trigger" id="accordion1684771650514_mv1-17" aria-label="Is Salesforce Account Engagement the same as Pardot?"> <span class="accordion__title relative"> Is Salesforce Account Engagement the same as Pardot? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1684771650514_mv1-17" id="rel1684771650514_mv1-17"> <div class="accordion__description"> <p>Pardot is the legacy name for Salesforce Account Engagement and is the same product as Pardot.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=eu origin=https://wp.sfdcdigital.com/en-eu/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:+35314403500" aria-label="Contact, By phone"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/chat.js"></script> <link rel="stylesheet" type="text/css" href="/zT14vdLaR8JTuVIXeSdJHg9Y/Jkr3/aw8jfSc/biViCiE/4HUNX"> <script src="/zT14vdLaR8JTuVIXeSdJHg9Y/Jkr3/aw8jfSc/I2h6F0J/2ZDwp" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body></html>

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