Emerging Methods as a Tool for Obtaining Subconscious Feedback in E-commerce and Marketplace

<!DOCTYPE html> <html lang="en" dir="ltr"> <head>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-P63WKM1TM1"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-P63WKM1TM1'); </script>  <script type="text/javascript" > (function(m,e,t,r,i,k,a){m[i]=m[i]||function(){(m[i].a=m[i].a||[]).push(arguments)}; m[i].l=1*new Date(); for (var j = 0; j < document.scripts.length; j++) {if (document.scripts[j].src === r) { return; }} k=e.createElement(t),a=e.getElementsByTagName(t)[0],k.async=1,k.src=r,a.parentNode.insertBefore(k,a)}) (window, document, "script", "https://mc.yandex.ru/metrika/tag.js", "ym"); ym(55165297, "init", { clickmap:false, trackLinks:true, accurateTrackBounce:true, webvisor:false }); </script> <noscript><div><img src="https://mc.yandex.ru/watch/55165297" style="position:absolute; left:-9999px;" alt="" /></div></noscript>    <title>Emerging Methods as a Tool for Obtaining Subconscious Feedback in E-commerce and Marketplace</title> <meta name="description" content="Emerging Methods as a Tool for Obtaining Subconscious Feedback in E-commerce and Marketplace"> <meta name="keywords" content="Emerging methods, consumer neuroscience, e-commerce, marketplace, user experience, user interface."> <meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1, user-scalable=no"> <meta charset="utf-8"> <meta name="citation_title" content="Emerging Methods as a Tool for Obtaining Subconscious Feedback in E-commerce and Marketplace"> <meta name="citation_author" content="J. Berčík"> <meta name="citation_author" content="A. Mravcová"> <meta name="citation_author" content="A. Rusková"> <meta name="citation_author" content="P. Jurčišin"> <meta name="citation_author" content="R. Virágh"> <meta name="citation_publication_date" content="2024/08/19"> <meta name="citation_journal_title" content="International Journal of Economics and Management Engineering"> <meta name="citation_volume" content="18"> <meta name="citation_issue" content="8"> <meta name="citation_firstpage" content="442"> <meta name="citation_lastpage" content="450"> <meta name="citation_pdf_url" content="https://publications.waset.org/10013773/pdf"> <link href="https://cdn.waset.org/favicon.ico" type="image/x-icon" rel="shortcut icon"> <link href="https://cdn.waset.org/static/plugins/bootstrap-4.2.1/css/bootstrap.min.css" rel="stylesheet"> <link href="https://cdn.waset.org/static/plugins/fontawesome/css/all.min.css" rel="stylesheet"> <link href="https://cdn.waset.org/static/css/site.css?v=150220211555" rel="stylesheet"> </head> <body> <header> <div class="container"> <nav class="navbar navbar-expand-lg navbar-light"> <a class="navbar-brand" href="https://waset.org"> <img src="https://cdn.waset.org/static/images/wasetc.png" alt="Open Science Research Excellence" title="Open Science Research Excellence" /> </a> <button class="d-block d-lg-none navbar-toggler ml-auto" type="button" data-toggle="collapse" data-target="#navbarMenu" aria-controls="navbarMenu" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button> <div class="w-100"> <div class="d-none d-lg-flex flex-row-reverse"> <form method="get" action="https://waset.org/search" class="form-inline my-2 my-lg-0"> <input class="form-control mr-sm-2" type="search" placeholder="Search Conferences" value="" name="q" aria-label="Search"> <button class="btn btn-light my-2 my-sm-0" type="submit"><i class="fas fa-search"></i></button> </form> </div> <div class="collapse navbar-collapse mt-1" id="navbarMenu"> <ul class="navbar-nav ml-auto align-items-center" id="mainNavMenu"> <li class="nav-item"> <a class="nav-link" href="https://waset.org/conferences" title="Conferences in 2024/2025/2026">Conferences</a> </li> <li class="nav-item"> <a class="nav-link" href="https://waset.org/disciplines" title="Disciplines">Disciplines</a> </li> <li class="nav-item"> <a class="nav-link" href="https://waset.org/committees" rel="nofollow">Committees</a> </li> <li class="nav-item dropdown"> <a class="nav-link dropdown-toggle" href="#" id="navbarDropdownPublications" role="button" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false"> Publications </a> <div class="dropdown-menu" aria-labelledby="navbarDropdownPublications"> <a class="dropdown-item" href="https://publications.waset.org/abstracts">Abstracts</a> <a class="dropdown-item" href="https://publications.waset.org">Periodicals</a> <a class="dropdown-item" href="https://publications.waset.org/archive">Archive</a> </div> </li> <li class="nav-item"> <a class="nav-link" href="https://waset.org/page/support" title="Support">Support</a> </li> </ul> </div> </div> </nav> </div> </header> <main> <div class="container mt-4"> <div class="row"> <div class="col-md-9 mx-auto"> <form method="get" action="https://publications.waset.org/search"> <div id="custom-search-input"> <div class="input-group"> <i class="fas fa-search"></i> <input type="text" class="search-query" name="q" placeholder="Author, Title, Abstract, Keywords" value=""> <input type="submit" class="btn_search" value="Search"> </div> </div> </form> </div> </div> <div class="row mt-3"> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Commenced</strong> in January 2007</div> </div> </div> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Frequency:</strong> Monthly</div> </div> </div> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Edition:</strong> International</div> </div> </div> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Paper Count:</strong> 33093</div> </div> </div> </div> <div class="card publication-listing mt-3 mb-3"> <h5 class="card-header" style="font-size:.9rem">Emerging Methods as a Tool for Obtaining Subconscious Feedback in E-commerce and Marketplace</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/search?q=J.%20Ber%C4%8D%C3%ADk">J. Berčík</a>, <a href="https://publications.waset.org/search?q=A.%20Mravcov%C3%A1"> A. Mravcová</a>, <a href="https://publications.waset.org/search?q=A.%20Ruskov%C3%A1"> A. Rusková</a>, <a href="https://publications.waset.org/search?q=P.%20Jur%C4%8Di%C5%A1in"> P. Jurčišin</a>, <a href="https://publications.waset.org/search?q=R.%20Vir%C3%A1gh"> R. Virágh</a> </p> <p class="card-text"><strong>Abstract:</strong></p> <p>The online world is changing every day. With this comes the emergence and development of new business models. One of them is the sale of several types of products in one place. This type of sales in the form of online marketplaces has undergone a positive development in recent years and represents a kind of alternative to brick-and-mortar shopping centers. The main philosophy is to buy several products under one roof. Examples of popular e-commerce marketplaces are Amazon, eBay or Allegro. Their share of total e-commerce turnover is expected to even double in the coming years. The paper highlights possibilities for testing web applications and online marketplace using emerging methods like stationary eye camera (Eye tracking) and facial analysis (FaceReading).</p> <iframe src="https://publications.waset.org/10013773.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/search?q=Emerging%20methods" title="Emerging methods">Emerging methods</a>, <a href="https://publications.waset.org/search?q=consumer%20neuroscience" title=" consumer neuroscience"> consumer neuroscience</a>, <a href="https://publications.waset.org/search?q=e-commerce" title=" e-commerce"> e-commerce</a>, <a href="https://publications.waset.org/search?q=marketplace" title=" marketplace"> marketplace</a>, <a href="https://publications.waset.org/search?q=user%20experience" title=" user experience"> user experience</a>, <a href="https://publications.waset.org/search?q=user%20interface." title=" user interface."> user interface.</a> </p> <a href="https://publications.waset.org/10013773/emerging-methods-as-a-tool-for-obtaining-subconscious-feedback-in-e-commerce-and-marketplace" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/10013773/apa" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">APA</a> <a href="https://publications.waset.org/10013773/bibtex" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">BibTeX</a> <a href="https://publications.waset.org/10013773/chicago" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">Chicago</a> <a href="https://publications.waset.org/10013773/endnote" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">EndNote</a> <a href="https://publications.waset.org/10013773/harvard" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">Harvard</a> <a href="https://publications.waset.org/10013773/json" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">JSON</a> <a href="https://publications.waset.org/10013773/mla" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">MLA</a> <a href="https://publications.waset.org/10013773/ris" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">RIS</a> <a href="https://publications.waset.org/10013773/xml" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">XML</a> <a href="https://publications.waset.org/10013773/iso690" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">ISO 690</a> <a href="https://publications.waset.org/10013773.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">80</span> </span> <p class="card-text"><strong>References:</strong></p> <br>[1] C. Combe, Introduction to e-Business (1st ed.). London, Routledge, 2006. <br>[2] V. Pilinkiene, R.J. Kurschus and G. Auskalnyte, “E-business as a source of competitive advantage“, Economics and management, vol. 18, pp. 77–85, 2013. <br>[3] R. Čiarnienė and G. Stankevičiūtė, “Theoretical Framework of E-Business Competitiveness“, Procedia - Social and Behavioral Sciences, vol. 213, pp. 734–739, 2015. <br>[4] N.A. Gordon and M. Bryshaw, E-commerce And E-business: A New Paradigm or Old Business in New Clothes? Conference: E-Society, Dublin, 2006. <br>[5] A. Khurana, A look at the differences between E-business and E-commerce. The Balance Small Business, 2020. Available at: https://www.thebalancesmb.com/ebusiness-vs-ecommerce-1141573 <br>[6] D. Chaffey, E-business and E-commerce Management – Strategy, Implementation and Practice. UK, Perason Education Limited, 2007. <br>[7] Ch. Aichele and M. Schönberger, E-Business, Wiesbaden, Springer Vieweg, 2016. <br>[8] J.A. Rodgers, D.C. Yen and D.C. Chou, “Developing e‐business; a strategic approach”, Information Management & Computer Security, vol. 10, no. 4, pp. 184–192, 2002. <br>[9] F.F. Tallud, E-business and SMEs Competitive Advantage, DLSU Research Congress, 2014. Available at: http://www.dlsu.edu.ph/conferences/dlsu_research_congress/2014/_pdf/proceedings/EBM-I-003-FT.pdf <br>[10] V. Kotselas, The impact of e-commerce on business, CEOWorld Magazine, 2022. Available at: https://ceoworld.biz/2022/11/28/the-impact-of-e-commerce-on-business/ <br>[11] Ch. Soh, M.L. Markus, and K.H. Goh, “Electronic Marketplaces and Price Transparency: Strategy, Information Technology, and Success,” MIS Quarterly, vol. 30, no. 3, 705, 2006. <br>[12] S. Standing and C. Standing, “Service value exchange in B2B electronic marketplaces,” Journal of Business & Industrial Marketing, vol. 30, no. 6, pp. 723–732, 2015. <br>[13] Y. Yang, X. Sun and J. Wang, “The value of reputation in electronic marketplaces: A moderating role of customer experience,” Journal of Research in Interactive Marketing, vol. 13, no. 4, pp. 578–601, 2019. <br>[14] S. Feldman, "Electronic marketplaces," IEEE Internet Computing, vol. 4, no. 4, pp. 93–95, July-Aug, 2000. <br>[15] S. Wang and N.P. Archer, “Electronic marketplace definition and classification: literature review and clarifications,” Enterprise Information Systems, vol. 1, no. 1, pp. 89–112, 2007. <br>[16] P. Jiang and S.K. Balasubramanian, “An empirical comparison of market efficiency: Electronic marketplaces vs. traditional retail formats,” Electronic Commerce Research and Applications, vol. 13, no. 2, pp. 98–109, 2014. <br>[17] C. Rossignoli and F. Ricciardi, “Electronic Marketplaces”, Inter-Organizational Relationships. Contributions to Management Science. Springer, Cham, 2015. <br>[18] Aonerank, Benefits of e commerce for customers, digital marketing learning, 2019. Available: https://www.aonerank.com/digital-marketing-learning/benefits-ecommerce-customers/ <br>[19] H. Al-Abrrow, A. Alnoor and H. Abdullah, H., “Socio-Technical Approach, Decision-Making Environment, and Sustainable Performance: Role of ERP Systems,” Interdisciplinary Journal of Information, Knowledge, and Management, vol. 13, pp. 397–415, 2018. <br>[20] G. Taher, “E-Commerce: Advantages and Limitations,” International Journal of Academic Research in Accounting Finance and Management Sciences, vol. 11, no. 1, pp. 153–165, 2021. <br>[21] H. Al-Abrrow and A. Alnoor, “The Impact of Locus of Control and Relationship Quality in Counterproductive Work Behavior Through Trust in the Leader and Psychological Empowerment: An Empirical Study on Workers in Public Hospitals in Basra,” Jordan Journal of Business Administration, vol. 13, no. 2, pp. 201–231, 2017. <br>[22] A. White, E. Daniel, J. Ward and H. Wilson, “The adoption of consortium B2B e-marketplaces: an exploratory study,” The Journal of Strategic Information Systems, vol. 16, no. 1, pp. 71–103, 2007. <br>[23] Y. Zhang and S. Bhattacharyya, “Analysis of B2B e-marketplaces: an operations perspective,” Information Systems and E-Business Management, vol. 8, no. 3, pp. 235–256, 2010. <br>[24] D. Cosic, “Neuromarketing in Market Research,” Interdisciplinary Description of Complex Systems, vol. 14, no. 2, pp. 139–147, 2016. <br>[25] A.H. Alsharif, N.Z.M. Salleh, R. Baharun, R.H.F. Alharthi, A.A. Mansor, J. Ali and A.F. Abbas, “Neuroimaging techniques in advertising research: Main applications, development, and brain regions and processes,” Sustainability, vol. 13, no. 11, pp. 6488–6513, 2021. <br>[26] L.A. Casado-Aranda, L.N. Van der Laan and J. Sánchez-Fernández, “Neural correlates of gender congruence in audiovisual commercials for gender-targeted products: An fMRI study,” Human Brain Mapping, vol. 39, no. 11, pp. 4360–4372, 2018. <br>[27] J.L.M. Herrador, M. Núñez-Cansado and M.I.V. Cárion, “Neuromarketing methodology: Sociograph measurement applied to the analysis of the erotic audiovisual narrative and its applications to the marketing strategy,” Vivat Academia, vol. 23, no. 150, pp. 131–154., 2020. <br>[28] M. Lajante, O. Droulers, C. Derbaix and I. Poncin, “Looking at aesthetic emotions in advertising research through a psychophysiological perspective,” Frontiers in Psychology, vol. 11, 2544, 2020. <br>[29] M.M. Niedziela and K. Ambroze, “The future of consumer neuroscience in food research,” Food Quality and Preference, vol. 92, 104124, 2020. <br>[30] A.H. Alsharif, N.Z.M. Salleh, R. Baharun and S. Mehdi, “Neuromarketing approach: An overview and future research directions,” Journal of Theoretical and Applied Information Technology, vol. 98, no. 7, pp. 991–1001, 2020. <br>[31] W. Dimpfel, “Neuromarketing: Neurocode-tracking in combination with eye-tracking for quantitative objective assessment of TV commercials,” Journal of Behavioral and Brain Science, vol. 5, no. 4, 137, 2015. <br>[32] A.H. Alsharif, N.Z.M. Salleh, M. Abdullah, A. Khraiwish and A. Ashaari, “Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda,” SAGE Open, vol. 13, no. 1, 215824402311565, 2023. <br>[33] S. Stanton, W. Armstrong and S. Huettel, “Neuromarketing: Ethical implications of its use and potential misuse,” Journal of Business Ethics, vol. 144, no. 4, pp. 799–811, 2017. <br>[34] A.V. Madzharov, L.G. Block and M. Morrin, “The cool scent of power: Effects of ambient scent on consumer preferences and choice behaviour,” Journal of Marketing, vol. 79, no. 1, pp. 83–96, 2015. <br>[35] J. Berčík, K. Neomániová, A. Mravcová and J. Gálová, “Review of the Potential of Consumer Neuroscience for Aroma Marketing and Its Importance in Various Segments of Services,” Applied Sciences, vol. 11, no. 16, 7636, 2021. <br>[36] W. M. Lim, “Demystifying neuromarketing,” Journal of Business Research, vol. 91, pp. 205–220, 2018. <br>[37] K. Ledger, Neuromarketing Nation: How Emotions Influence Your Buying Decisions, 2023. Available at: https://www.qualitylogoproducts.com/blog/neuromarketing-nation-emotions-influence-buying-decisions/ <br>[38] A.H. Alsharif, N.Z.M. Salleh, M. Alrawad and A. Lutfi, “Exploring global trends and future directions in advertising research: A focus on consumer behaviour,” Current Psychology, 03 June 2023, 2023. <br>[39] P. Cherubino, A.C. Martinez-Levy, M. Caratu, G. Cartocci, G. Di Flumeri, E. Modica, D. Rossi, M. Mancini and A. Trettel, “Consumer behaviour through the eyes of neurophysiological measures: State of the art and future trends,” Computational Intelligence and Neuroscience, 1976847, 2019. <br>[40] E. Horská and J. Berčík, Neuromarketing in food retailing. Wageningen: Wageningen Academic Publishers, 2017. Available at: http://foodcost.edu.umh.es/wp-content/uploads/sites/1224/2016/11/Neuromarketing.pdf <br>[41] SUA, Code of Ethics of Laboratory of Consumer Studies FEM SUA in Nitra. Available at: https://neuromarketinglab.eu/about/eticky-kodex/ <br>[42] NMSBA, NMSBA Code of Ethics. Available at: https://www.nmsba.com/neuromarketing-companies/code-of-ethics </div> </div> </div> </main> <footer> <div id="infolinks" class="pt-3 pb-2"> <div class="container"> <div style="background-color:#f5f5f5;" class="p-3"> <div class="row"> <div class="col-md-2"> <ul class="list-unstyled"> About <li><a href="https://waset.org/page/support">About Us</a></li> <li><a href="https://waset.org/page/support#legal-information">Legal</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/WASET-16th-foundational-anniversary.pdf">WASET celebrates its 16th foundational anniversary</a></li> </ul> </div> <div class="col-md-2"> <ul class="list-unstyled"> Account <li><a href="https://waset.org/profile">My Account</a></li> </ul> </div> <div class="col-md-2"> <ul class="list-unstyled"> Explore <li><a href="https://waset.org/disciplines">Disciplines</a></li> <li><a href="https://waset.org/conferences">Conferences</a></li> <li><a href="https://waset.org/conference-programs">Conference Program</a></li> <li><a href="https://waset.org/committees">Committees</a></li> <li><a href="https://publications.waset.org">Publications</a></li> </ul> </div> <div class="col-md-2"> <ul class="list-unstyled"> Research <li><a href="https://publications.waset.org/abstracts">Abstracts</a></li> <li><a href="https://publications.waset.org">Periodicals</a></li> <li><a href="https://publications.waset.org/archive">Archive</a></li> </ul> </div> <div class="col-md-2"> <ul class="list-unstyled"> Open Science <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/Open-Science-Philosophy.pdf">Open Science Philosophy</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/Open-Science-Award.pdf">Open Science Award</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/Open-Society-Open-Science-and-Open-Innovation.pdf">Open Innovation</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/Postdoctoral-Fellowship-Award.pdf">Postdoctoral Fellowship Award</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/Scholarly-Research-Review.pdf">Scholarly Research Review</a></li> </ul> </div> <div class="col-md-2"> <ul class="list-unstyled"> Support <li><a href="https://waset.org/page/support">Support</a></li> <li><a href="https://waset.org/profile/messages/create">Contact Us</a></li> <li><a href="https://waset.org/profile/messages/create">Report Abuse</a></li> </ul> </div> </div> </div> </div> </div> <div class="container text-center"> <hr style="margin-top:0;margin-bottom:.3rem;"> <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank" class="text-muted small">Creative Commons Attribution 4.0 International License</a> <div id="copy" class="mt-2">© 2024 World Academy of Science, Engineering and Technology</div> </div> </footer> <a href="javascript:" id="return-to-top"><i class="fas fa-arrow-up"></i></a> <div class="modal" id="modal-template"> <div class="modal-dialog"> <div class="modal-content"> <div class="row m-0 mt-1"> <div class="col-md-12"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> </div> </div> <div class="modal-body"></div> </div> </div> </div> <script src="https://cdn.waset.org/static/plugins/jquery-3.3.1.min.js"></script> <script src="https://cdn.waset.org/static/plugins/bootstrap-4.2.1/js/bootstrap.bundle.min.js"></script> <script src="https://cdn.waset.org/static/js/site.js?v=150220211556"></script> <script> jQuery(document).ready(function() { /*jQuery.get("https://publications.waset.org/xhr/user-menu", function (response) { jQuery('#mainNavMenu').append(response); });*/ jQuery.get({ url: "https://publications.waset.org/xhr/user-menu", cache: false }).then(function(response){ jQuery('#mainNavMenu').append(response); }); }); </script> </body> </html>

CINXE.COM

Emerging Methods as a Tool for Obtaining Subconscious Feedback in E-commerce and Marketplace