4 Ways to Use User-Generated Content for Event Marketing

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border-width:1px; } .ubermenu-responsive .ubermenu-tab-layout-bottom > .ubermenu-tabs-group{ /*position:relative;*/ } .ubermenu-reponsive .ubermenu-item-level-0 > .ubermenu-submenu-type-stack{ /* Top Level Stack Columns */ position:relative; } .ubermenu-responsive .ubermenu-submenu-type-stack .ubermenu-column, .ubermenu-responsive .ubermenu-submenu-type-stack .ubermenu-column-auto{ /* Stack Columns */ width:100%; max-width:100%; } .ubermenu-responsive .ubermenu-item-mini{ /* Mini items */ min-width:0; width:auto; float:left; clear:none !important; } .ubermenu-responsive .ubermenu-item.ubermenu-item-mini > a.ubermenu-target{ padding-left:20px; padding-right:20px; } .ubermenu-responsive .ubermenu-item.ubermenu-hide-mobile{ /* Hiding items */ display:none !important; } .ubermenu-responsive.ubermenu-hide-bkgs .ubermenu-submenu.ubermenu-submenu-bkg-img{ /** Hide Background Images in Submenu */ background-image:none; } .ubermenu.ubermenu-responsive .ubermenu-item-level-0.ubermenu-item-mini{ min-width:0; width:auto; } .ubermenu-vertical .ubermenu-item.ubermenu-item-level-0{ width:100%; } .ubermenu-vertical.ubermenu-sub-indicators .ubermenu-item-level-0.ubermenu-item-has-children > .ubermenu-target > .ubermenu-sub-indicator{ right:10px; left:auto; transform:rotate(0); } .ubermenu-vertical .ubermenu-item.ubermenu-item-level-0.ubermenu-relative.ubermenu-active > .ubermenu-submenu-drop.ubermenu-submenu-align-vertical_parent_item{ top:auto; } .ubermenu.ubermenu-responsive .ubermenu-tabs{ position:static; } /* Tabs on Mobile with mouse (but not click) - leave space to hover off */ .ubermenu:not(.ubermenu-is-mobile):not(.ubermenu-submenu-indicator-closes) .ubermenu-submenu .ubermenu-tab[data-ubermenu-trigger="mouseover"] .ubermenu-tab-content-panel, .ubermenu:not(.ubermenu-is-mobile):not(.ubermenu-submenu-indicator-closes) .ubermenu-submenu .ubermenu-tab[data-ubermenu-trigger="hover_intent"] .ubermenu-tab-content-panel{ margin-left:6%; width:94%; min-width:94%; } /* Sub indicator close visibility */ .ubermenu.ubermenu-submenu-indicator-closes .ubermenu-active > .ubermenu-target > .ubermenu-sub-indicator-close{ display:block; display: flex; align-items: center; justify-content: center; } .ubermenu.ubermenu-submenu-indicator-closes .ubermenu-active > .ubermenu-target > .ubermenu-sub-indicator{ display:none; } .ubermenu .ubermenu-tabs .ubermenu-tab-content-panel{ box-shadow: 0 5px 10px rgba(0,0,0,.075); } /* When submenus and items go full width, move items back to appropriate positioning */ .ubermenu .ubermenu-submenu-rtl { direction: ltr; } /* Fixed position mobile menu */ .ubermenu.ubermenu-mobile-modal{ position:fixed; z-index:9999999; opacity:1; top:0; left:0; width:100%; width:100vw; max-width:100%; max-width:100vw; height:100%; height:calc(100vh - calc(100vh - 100%)); height:-webkit-fill-available; max-height:calc(100vh - calc(100vh - 100%)); max-height:-webkit-fill-available; border:none; box-sizing:border-box; display:flex; flex-direction:column; justify-content:flex-start; overflow-y:auto !important; /* for non-accordion mode */ overflow-x:hidden !important; overscroll-behavior: contain; transform:scale(1); transition-duration:.1s; transition-property: all; } .ubermenu.ubermenu-mobile-modal.ubermenu-mobile-accordion.ubermenu-interaction-press{ overflow-y:hidden !important; } .ubermenu.ubermenu-mobile-modal.ubermenu-responsive-collapse{ overflow:hidden !important; opacity:0; transform:scale(.9); visibility:hidden; } .ubermenu.ubermenu-mobile-modal .ubermenu-nav{ flex:1; overflow-y:auto !important; overscroll-behavior: contain; } .ubermenu.ubermenu-mobile-modal .ubermenu-item-level-0{ margin:0; } .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-close-button{ border:none; background:none; border-radius:0; padding:1em; color:inherit; display:inline-block; text-align:center; font-size:14px; } .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button{ width: 100%; display: flex; align-items: center; justify-content: center; } .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button .ubermenu-icon-essential, .ubermenu.ubermenu-mobile-modal .ubermenu-mobile-footer .ubermenu-mobile-close-button .fas.fa-times{ margin-right:.2em; } /* Header/Footer Mobile content */ .ubermenu .ubermenu-mobile-header, .ubermenu .ubermenu-mobile-footer{ display:block; text-align:center; color:inherit; } /* Accordion submenus mobile (single column tablet) */ .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab > .ubermenu-tab-content-panel{ box-sizing:border-box; border-left:none; border-right:none; box-shadow:none; } .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item.ubermenu-active > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive-single-column.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab.ubermenu-active > .ubermenu-tab-content-panel{ position:static; } /* Accordion indented - remove borders and extra spacing from headers */ .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu.ubermenu-submenu-drop, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu .ubermenu-item-header.ubermenu-has-submenu-stack > .ubermenu-target{ border:none; } .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu .ubermenu-item-header.ubermenu-has-submenu-stack > .ubermenu-submenu-type-stack{ padding-top:0; } /* Accordion dropdown indentation padding */ .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:calc( var(--ubermenu-accordion-indent) * 2 ); } .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:calc( var(--ubermenu-accordion-indent) * 3 ); } .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:calc( var(--ubermenu-accordion-indent) * 4 ); } /* Reverse Accordion dropdown indentation padding */ .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:0; padding-right:calc( var(--ubermenu-accordion-indent) * 2 ); } .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:0; padding-right:calc( var(--ubermenu-accordion-indent) * 3 ); } .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-submenu-drop .ubermenu-item > .ubermenu-target, .rtl .ubermenu.ubermenu-mobile-accordion-indent .ubermenu-submenu-drop .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-tab-content-panel .ubermenu-item > .ubermenu-target{ padding-left:0; padding-right:calc( var(--ubermenu-accordion-indent) * 4 ); } .ubermenu-responsive-toggle{ display:block; } } @media screen and (max-width: 480px){ .ubermenu.ubermenu-responsive .ubermenu-item-level-0{ width:100%; } .ubermenu.ubermenu-responsive .ubermenu-column, .ubermenu.ubermenu-responsive .ubermenu-column-auto{ min-width:100%; } .ubermenu .ubermenu-autocolumn:not(:first-child), .ubermenu .ubermenu-autocolumn:not(:first-child) .ubermenu-submenu-type-stack{ padding-top:0; } .ubermenu .ubermenu-autocolumn:not(:last-child), .ubermenu .ubermenu-autocolumn:not(:last-child) .ubermenu-submenu-type-stack{ padding-bottom:0; } .ubermenu .ubermenu-autocolumn > .ubermenu-submenu-type-stack > .ubermenu-item-normal:first-child{ margin-top:0; } /* Accordion submenus mobile */ .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab > .ubermenu-tab-content-panel{ box-shadow:none; box-sizing:border-box; border-left:none; border-right:none; } .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-item.ubermenu-active > .ubermenu-submenu-drop, .ubermenu.ubermenu-responsive.ubermenu-mobile-accordion.ubermenu-interaction-press .ubermenu-tab.ubermenu-active > .ubermenu-tab-content-panel{ position:static; } } /** UberMenu Custom Menu Styles (Customizer) **/ /* main */ .ubermenu-main .ubermenu-item-level-0 > .ubermenu-target, .ubermenu-main .ubermenu-item-level-0 > .ubermenu-custom-content.ubermenu-custom-content-padded { padding-top:32px; padding-bottom:32px; } /* Status: Loaded from Transient */ </style><script type="text/javascript">document.documentElement.className += " js";</script> <script> document.documentElement.className = document.documentElement.className.replace( 'no-js', 'js' ); </script> <style> .no-js img.lazyload { display: none; } figure.wp-block-image img.lazyloading 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data-ubermenu-target="ubermenu-main-0-main-menu-2"><i class="fas fa-bars" ></i>Menu</button><nav id="ubermenu-main-0-main-menu-2" class="ubermenu ubermenu-nojs ubermenu-main ubermenu-menu-0 ubermenu-loc-main-menu ubermenu-responsive ubermenu-responsive-1280 ubermenu-mobile-modal ubermenu-mobile-accordion ubermenu-responsive-collapse ubermenu-horizontal ubermenu-transition-slide ubermenu-trigger-hover ubermenu-skin-minimal ubermenu-bar-align-full ubermenu-items-align-auto ubermenu-retractors-responsive ubermenu-submenu-indicator-closes"><ul id="ubermenu-nav-main-0-main-menu" class="ubermenu-nav" ><li id="menu-item-37680" class="who-we-serve ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37680 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Who We Serve</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37680 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37719 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37719"><ul class="ubermenu-submenu ubermenu-submenu-id-37719 ubermenu-submenu-type-stack" ><li id="menu-item-37720" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37720 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Organizations</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37720 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38368" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38368 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/solutions/association-management-companies/"><span class="ubermenu-target-title ubermenu-target-text">Association Management Companies</span></a></li><li id="menu-item-37722" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37722 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/trade-association-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Trade Associations</span></a></li><li id="menu-item-38369" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38369 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/solutions/chamber-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Chambers of Commerce</span></a></li><li id="menu-item-37724" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37724 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/professional-associations"><span class="ubermenu-target-title ubermenu-target-text">Professional Associations</span></a></li><li id="menu-item-38615" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38615 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/solutions/ymcas-and-jccs/"><span class="ubermenu-target-title ubermenu-target-text">YMCAs and JCCs</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37727 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37727"><ul class="ubermenu-submenu ubermenu-submenu-id-37727 ubermenu-submenu-type-stack" ><li id="menu-item-37731" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37731 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text"> </span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37731 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-37726" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37726 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/trade-show-and-conference-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Trade Show & Conference Organizers</span></a></li><li id="menu-item-37728" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37728 ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/donor-based-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Donor-Based Organizations</span></a></li><li id="menu-item-37732" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37732 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/colleges-and-university-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Colleges & Universities</span></a></li><li id="menu-item-37733" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37733 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/solutions/small-clubs-hoas-nonprofit-organizations/"><span class="ubermenu-target-title ubermenu-target-text">Small or Emerging Non-Profits</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37734 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37734"></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37742 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37742"><ul class="ubermenu-submenu ubermenu-submenu-id-37742 ubermenu-submenu-type-stack" ><li id="menu-item-37743" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37743 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-2 ubermenu-column ubermenu-column-auto" ><div class="ubermenu-content-block ubermenu-custom-content"><p><strong>Meet the Game Changers</strong></p> <p><a href="/game-changers" style="padding: 16px;"><img width="211" height="209" data-srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1 590w,https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?size=384x377&lossy=1&strip=1&webp=1 384w" data-src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1" data-sizes="(max-width: 590px) 100vw, 590px" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1" width="211" height="209" srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?lossy=1&strip=1&webp=1 590w,https://b2670330.smushcdn.com/2670330/wp-content/uploads/2019/02/gc-img-1.png?size=384x377&lossy=1&strip=1&webp=1 384w" sizes="(max-width: 590px) 100vw, 590px" /></noscript></a></p></div></li></ul></li></ul></li><li id="menu-item-37681" class="products ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37681 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Products</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37681 ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37685 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37685"><ul class="ubermenu-submenu ubermenu-submenu-id-37685 ubermenu-submenu-type-stack" ><li id="menu-item-37687" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37687 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/products/association-management-solutions/"><span class="ubermenu-target-title ubermenu-target-text">Association Management Software (AMS)</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37687 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38574" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38574 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/wild-apricot/"><span class="ubermenu-target-title ubermenu-target-text">WildApricot</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Small associations and nonprofits with limited staff can save time and add value with this budget-friendly, all-in-one solution.</span></a></li><li id="menu-item-38568" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38568 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/mc-professional/"><span class="ubermenu-target-title ubermenu-target-text">MC Professional</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Growing professional associations with small staffs can boost productivity, membership and revenue with this empowered, intuitive solution.</span></a></li><li id="menu-item-38569" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38569 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/mc-trade/"><span class="ubermenu-target-title ubermenu-target-text">MC Trade</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Trade associations and chambers of commerce can simplify/configure staff workflows to manage financials and complex member relationships.</span></a></li><li id="menu-item-38571" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38571 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/threesixty/"><span class="ubermenu-target-title ubermenu-target-text">ThreeSixty</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Large associations, YMCAs and JCCs will love a streamlined, configurable and powerful enterprise platform.</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37686 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37686"><ul class="ubermenu-submenu ubermenu-submenu-id-37686 ubermenu-submenu-type-stack" ><li id="menu-item-37691" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37691 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/products/events-management-solutions/"><span class="ubermenu-target-title ubermenu-target-text">Event Management Software (EMS)</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37691 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38563" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38563 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/a2z-events/"><span class="ubermenu-target-title ubermenu-target-text">A2Z Events</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Independent Show Organizers and member-based organizations rely on the leading in-person platform for floor plans, booth sales and sponsorships.</span></a></li><li id="menu-item-44636" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-44636 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/gtr/"><span class="ubermenu-target-title ubermenu-target-text">Registration Tech (Formerly GTR)</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Flexible event technology & support you can rely on. Seamlessly plan and execute an unforgettable meeting, conference, or tradeshow of any size with our all-in-one event management platform.</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37696 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37696"><ul class="ubermenu-submenu ubermenu-submenu-id-37696 ubermenu-submenu-type-stack" ><li id="menu-item-37697" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37697 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/products/member-engagement-solutions/"><span class="ubermenu-target-title ubermenu-target-text">Member Engagement Software</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37697 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38573" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38573 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/community/"><span class="ubermenu-target-title ubermenu-target-text">CommUnity</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Engaging and robust platform for discussions, forums, multimedia, and connections that integrates with your AMS.</span></a></li><li id="menu-item-38570" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38570 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/classroom/"><span class="ubermenu-target-title ubermenu-target-text">Classroom</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Learning management software to enable your members to continue education and credentials with certificates and more.</span></a></li><li id="menu-item-38567" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38567 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/products/job-board/"><span class="ubermenu-target-title ubermenu-target-text">Job Board</span><span class="ubermenu-target-divider"> – </span><span class="ubermenu-target-description ubermenu-target-text">Add value to members and generate revenue from employers with a targeted destination for job seekers in your organization.</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37701 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37701"></li></ul></li><li id="menu-item-37682" class="support ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37682 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Support</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37682 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37744 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37744"><ul class="ubermenu-submenu ubermenu-submenu-id-37744 ubermenu-submenu-type-stack" ><li id="menu-item-37748" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37748 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Client Success</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37748 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38462" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38462 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/education-training/"><span class="ubermenu-target-title ubermenu-target-text">Client Education & Training</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37745 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37745"><ul class="ubermenu-submenu ubermenu-submenu-id-37745 ubermenu-submenu-type-stack" ><li id="menu-item-37749" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37749 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only"><span class="ubermenu-target-title ubermenu-target-text">Support</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37749 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38116" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38116 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/account-support/"><span class="ubermenu-target-title ubermenu-target-text">Account Support</span></a></li><li id="menu-item-38114" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38114 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/technical-help/"><span class="ubermenu-target-title ubermenu-target-text">Technical Help</span></a></li><li id="menu-item-38115" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38115 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/support/faq-knowledge-base/"><span class="ubermenu-target-title ubermenu-target-text">FAQs & Knowledge Base</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37746 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37746"></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37747 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37747"><ul class="ubermenu-submenu ubermenu-submenu-id-37747 ubermenu-submenu-type-stack" ><li id="menu-item-37751" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37751 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="#"><span class="ubermenu-target-title ubermenu-target-text">Client Access</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37751 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-37761" class="external-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37761 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://community.personifycorp.com/home"><span class="ubermenu-target-title ubermenu-target-text">Client Online Community</span></a></li><li id="menu-item-37762" class="external-link ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-37762 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://www.wildapricot.com/Utility/WildApricotLogin.aspx"><span class="ubermenu-target-title ubermenu-target-text">WildApricot</span></a></li></ul></li></ul></li></ul></li><li id="menu-item-37763" class="resources ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37763 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Resources</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37763 ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37764 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37764"><ul class="ubermenu-submenu ubermenu-submenu-id-37764 ubermenu-submenu-type-stack" ><li id="menu-item-37768" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37768 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog"><span class="ubermenu-target-title ubermenu-target-text">Blogs</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37768 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38048" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38048 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/best-practices/"><span class="ubermenu-target-title ubermenu-target-text">Best Practices</span></a></li><li id="menu-item-38049" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38049 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/events"><span class="ubermenu-target-title ubermenu-target-text">Events</span></a></li><li id="menu-item-38050" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38050 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/member-engagement"><span class="ubermenu-target-title ubermenu-target-text">Member Engagement</span></a></li><li id="menu-item-38051" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38051 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/blog/tag/technology"><span class="ubermenu-target-title ubermenu-target-text">Technology</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37765 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37765"><ul class="ubermenu-submenu ubermenu-submenu-id-37765 ubermenu-submenu-type-stack" ><li id="menu-item-37769" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37769 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_type=guides"><span class="ubermenu-target-title ubermenu-target-text">Guides</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37769 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38052" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38052 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=community"><span class="ubermenu-target-title ubermenu-target-text">Community</span></a></li><li id="menu-item-38053" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38053 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=events"><span class="ubermenu-target-title ubermenu-target-text">Events</span></a></li><li id="menu-item-38054" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38054 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=membership"><span class="ubermenu-target-title ubermenu-target-text">Membership</span></a></li><li id="menu-item-38055" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38055 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_role=strategy"><span class="ubermenu-target-title ubermenu-target-text">Strategy</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37766 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37766"><ul class="ubermenu-submenu ubermenu-submenu-id-37766 ubermenu-submenu-type-stack" ><li id="menu-item-37770" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37770 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_type=webinars"><span class="ubermenu-target-title ubermenu-target-text">Webinars</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37770 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38056" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38056 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/resources/?resource_type=webinars"><span class="ubermenu-target-title ubermenu-target-text">See all Webinars</span></a></li></ul></li><li id="menu-item-38554" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-has-children ubermenu-item-38554 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/resources/"><span class="ubermenu-target-title ubermenu-target-text">Resources</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-38554 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38555" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38555 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/resources/"><span class="ubermenu-target-title ubermenu-target-text">See all Resources</span></a></li></ul></li></ul></li><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-37767 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-item-type-column ubermenu-column-id-37767"></li></ul></li><li id="menu-item-37683" class="company ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37683 ubermenu-item-level-0 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-drop ubermenu-has-submenu-mega" ><span class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" tabindex="0"><span class="ubermenu-target-title ubermenu-target-text">Company</span></span><ul class="ubermenu-submenu ubermenu-submenu-id-37683 ubermenu-submenu-type-auto ubermenu-submenu-type-mega ubermenu-submenu-drop ubermenu-submenu-align-full_width ubermenu-autoclear" ><li class=" ubermenu-item ubermenu-item-type-custom ubermenu-item-object-ubermenu-custom ubermenu-item-has-children ubermenu-item-37772 ubermenu-item-level-1 ubermenu-column ubermenu-column-1-3 ubermenu-has-submenu-stack ubermenu-item-type-column ubermenu-column-id-37772"><ul class="ubermenu-submenu ubermenu-submenu-id-37772 ubermenu-submenu-type-stack" ><li id="menu-item-37777" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-has-children ubermenu-item-37777 ubermenu-item-header ubermenu-item-level-2 ubermenu-column ubermenu-column-auto ubermenu-has-submenu-stack" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/about-us"><span class="ubermenu-target-title ubermenu-target-text">About Us</span></a><ul class="ubermenu-submenu ubermenu-submenu-id-37777 ubermenu-submenu-type-auto ubermenu-submenu-type-stack" ><li id="menu-item-38059" class="ubermenu-item ubermenu-item-type-custom ubermenu-item-object-custom ubermenu-item-38059 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="/about-us/who-is-personify"><span class="ubermenu-target-title ubermenu-target-text">Who is Personify?</span></a></li><li id="menu-item-38119" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38119 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/about-us/values/"><span class="ubermenu-target-title ubermenu-target-text">Our Values</span></a></li><li id="menu-item-38118" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38118 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/about-us/leadership/"><span class="ubermenu-target-title ubermenu-target-text">Leadership</span></a></li><li id="menu-item-38121" class="ubermenu-item ubermenu-item-type-post_type ubermenu-item-object-page ubermenu-item-38121 ubermenu-item-auto ubermenu-item-normal ubermenu-item-level-3 ubermenu-column ubermenu-column-auto" ><a class="ubermenu-target ubermenu-item-layout-default ubermenu-item-layout-text_only" href="https://personifycorp.com/about-us/locations/"><span class="ubermenu-target-title ubermenu-target-text">Locations</span></a></li><li id="menu-item-38063" 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class="breadcrumb_last" aria-current="page">4 Ways to Use User-Generated Content for Event Marketing </span></span></span></span></p> </div> </section> <section class="header"> <div class="container"> <div class="info"> <h1 class="title">4 Ways to Use User-Generated Content for Event Marketing </h1> <div class="meta"> By: Daria Knupp - <i>CEM, Senior Content Marketing Manager</i> </div> </div> <div class="image"> <img width="1381" height="1059" alt="user generated content" decoding="async" fetchpriority="high" data-srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Picture1-300x230.jpg?lossy=1&strip=1&webp=1 300w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Picture1.jpg?size=384x294&lossy=1&strip=1&webp=1 384w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Picture1-768x589.jpg?lossy=1&strip=1&webp=1 768w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Picture1-1024x785.jpg?lossy=1&strip=1&webp=1 1024w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Picture1.jpg?size=1152x883&lossy=1&strip=1&webp=1 1152w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Picture1.jpg?lossy=1&strip=1&webp=1 1381w" data-src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Picture1.jpg?lossy=1&strip=1&webp=1" data-sizes="(max-width: 1381px) 100vw, 1381px" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1381" height="1059" src="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Picture1.jpg?lossy=1&strip=1&webp=1" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="user generated content" decoding="async" fetchpriority="high" srcset="https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Picture1-300x230.jpg?lossy=1&strip=1&webp=1 300w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Picture1.jpg?size=384x294&lossy=1&strip=1&webp=1 384w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Picture1-768x589.jpg?lossy=1&strip=1&webp=1 768w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Picture1-1024x785.jpg?lossy=1&strip=1&webp=1 1024w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Picture1.jpg?size=1152x883&lossy=1&strip=1&webp=1 1152w, https://b2670330.smushcdn.com/2670330/wp-content/uploads/2022/11/Picture1.jpg?lossy=1&strip=1&webp=1 1381w" sizes="(max-width: 1381px) 100vw, 1381px" /></noscript> </div> </div> </section> <section class="post post-44995 type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-a2z-events tag-event-professionals tag-events"> <div class="container"> <div class="main-content"> <p>Who’s the most crucial part of your event next to you? Your attendees and exhibitors. </p> <p>They are the best critics and the most potent force to make your event successful. And there’s something else you should know about them that makes them even more valuable: these people are trusted by their social circles. </p> <p>User-generated content (UGC) is a fantastic way to market your next tradeshow or conference and get people excited about attending.  </p> <h2 class="wp-block-heading"><strong>What is UGC?</strong> </h2> <p>UGC is any content—text, photos, videos, etc.—created by users rather than by the brand. UGC can be a powerful marketing tool because it is authentic and relatable. People are more likely to trust and engage with content from others rather than from a brand. </p> <p>Not only does UGC allow businesses to take a break from content creation, but it also positively impacts their bottom line. Studies indicate <a href="https://buffer.com/resources/what-is-user-generated-content/" target="_blank" rel="noreferrer noopener">that user-generated content has sway over up to 79% of people’s purchase decisions.</a> </p> <p>Customers seeking out potential companies perceive user-generated content (UGC) as more reliable. This honest feedback makes incorporating UGC into your content marketing strategy easier. Furthermore, using UGC will help promote<a href="https://personifycorp.com/products/a2z-events/" target="_blank" rel="noreferrer noopener"> your events</a> and make them even more successful! Here’s how:<strong> </strong> </p> <h2 class="wp-block-heading"><strong>Organize Contests</strong> </h2> <p>Contests are one of the most organic ways to generate user-generated content. By asking your audiences to take a selfie with your product (thinking this needs to be more organization specific – not sure an association thinks of them as products). and post it on Instagram, you can offer a prize for creativity, such as a free event registration. This is an excellent way to gather content and get people talking about your brand or upcoming event. </p> <p>You can also use this strategy during your event by publishing and distributing rules for a social media contest. For example, you could say, “Take a photo with your group at the registration area and use #CompanyName and #Event2023.” By doing this, you will have plenty of posts from participants to boost your event’s social media presence. </p> <h2 class="wp-block-heading"><strong>Implement a Social Media Wall</strong> </h2> <p>A fun way to get people talking at your events is by setting up a social media wall. People can share their thoughts, tweet, or take selfies, and the display will rotate through all posts using catchy event hashtags.  </p> <p>Display the content on a big screen to encourage other attendees to create and share more. This is a great way to start a social media trend as your event is taking place. Seeing their content displayed on a massive screen will give attendees positive feelings toward your event! </p> <h2 class="wp-block-heading"><strong>Incorporate Influencers in Your UGC Strategy</strong> </h2> <p>Influencer marketing continues to be the <a href="https://blog.tomoson.com/influencer-marketing-study/" target="_blank" rel="noreferrer noopener">fastest-growing</a> marketing channel. Make connections with influential people in your niche arena (trying to think about how this makes sense to an association or event), whether they have a personal attachment to your organization or event. They can be more valuable than any other costly marketing strategy because when they talk, people listen.  </p> <p>If you want to increase brand awareness and get people talking about your organization, invite social media influencers to your events or offer them promotional discounts. Utilize their influence by having them speak during a conference session or give their fans a personal link for an event discount. </p> <h2 class="wp-block-heading"><strong>Implement Event Testimonials</strong> </h2> <p>Are you collecting attendee testimonials? If not, you’re missing out on leveraging the best kind of social proof. Testimonials from actual attendees can go a long way in boosting your ticket and exhibition sales.  </p> <p>If you can show people your event is the place to be; you’re helping people on the fence feel more confident and secure in their purchasing decision.  </p> <p><strong>How do you get testimonials? </strong></p> <ul class="wp-block-list"><li>Reach out to past happy attendees and exhibitors and ask for a short paragraph on their experience with your event. </li><li>Send out attendee feedback forms after every tradeshow or conference. </li><li>Browse your comment sections on Twitter, TikTok, Facebook, and Instagram. Take screenshots of comments complimenting your event and ask permission to use them in your marketing materials. </li><li>Utilize a platform such as <a href="https://www.gathervoices.co/" target="_blank" rel="noreferrer noopener">Gather Voices</a> where you can easily acquire testimonials </li></ul> <h2 class="wp-block-heading"><strong>Conclusion</strong> </h2> <p>According to <a href="https://www.forbes.com/sites/jiawertz/2020/03/23/four-ways-user-generated-content-helps-ecommerce-businesses-increase-sales/?sh=2a31d5356b87" target="_blank" rel="noreferrer noopener">recent studies</a>, over 86% of businesses use UGC in their marketing efforts.  </p> <p>That’s because it is so powerful that it can captivate, engage, and convert an audience all on its own. User-generated content is an excellent way to embrace authenticity and drive cost-effective brand promotion for your events. </p> <p>The attendees and exhibitors are the real source of any event’s success, and UGC can help ensure that success. </p> </div> <div class="side-content"> Tags: <a href="https://personifycorp.com/blog/tag/a2z-events/" rel="tag">a2z Events</a>, <a href="https://personifycorp.com/blog/tag/event-professionals/" rel="tag">Event Professionals</a>, <a href="https://personifycorp.com/blog/tag/events/" rel="tag">Events</a><br /> </div> </div> </section> <section class="post-cta"> <div class="container"> <h2>Which Personify product is right for you?</h2> <p><a class="button" href="https://personifycorp.com/request-a-demo/" target="_self">Let's Connect</a></p> </div> </section> <section id="articles"> <div class="container"> <h2>Related Posts</h2> <div class="blog-posts"> <div class="grid">  <div class="card"> <div class="card-img-top" style="background-image: 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