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Eight principles for every interface… | by Nick DiLallo | UX Collective</title><meta data-rh="true" charset="utf-8"/><meta data-rh="true" name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1,maximum-scale=1"/><meta data-rh="true" name="theme-color" content="#000000"/><meta data-rh="true" name="twitter:app:name:iphone" content="Medium"/><meta data-rh="true" name="twitter:app:id:iphone" content="828256236"/><meta data-rh="true" property="al:ios:app_name" content="Medium"/><meta data-rh="true" property="al:ios:app_store_id" content="828256236"/><meta data-rh="true" property="al:android:package" content="com.medium.reader"/><meta data-rh="true" property="fb:app_id" content="542599432471018"/><meta data-rh="true" property="og:site_name" content="Medium"/><meta data-rh="true" property="og:type" content="article"/><meta data-rh="true" property="article:published_time" content="2020-10-04T13:23:01.768Z"/><meta data-rh="true" name="title" content="This is good UX writing. 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nj nx ny paragraph-image"><div role="button" tabindex="0" class="nz oa fj ob bh oc"><div class="np nq nr"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*B8TrE0fPkZI43i7JaLAzyw.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*B8TrE0fPkZI43i7JaLAzyw.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*B8TrE0fPkZI43i7JaLAzyw.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*B8TrE0fPkZI43i7JaLAzyw.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*B8TrE0fPkZI43i7JaLAzyw.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*B8TrE0fPkZI43i7JaLAzyw.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*B8TrE0fPkZI43i7JaLAzyw.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*B8TrE0fPkZI43i7JaLAzyw.png 640w, https://miro.medium.com/v2/resize:fit:720/1*B8TrE0fPkZI43i7JaLAzyw.png 720w, https://miro.medium.com/v2/resize:fit:750/1*B8TrE0fPkZI43i7JaLAzyw.png 750w, https://miro.medium.com/v2/resize:fit:786/1*B8TrE0fPkZI43i7JaLAzyw.png 786w, https://miro.medium.com/v2/resize:fit:828/1*B8TrE0fPkZI43i7JaLAzyw.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*B8TrE0fPkZI43i7JaLAzyw.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*B8TrE0fPkZI43i7JaLAzyw.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="A marker drawing the letters UX." class="bh mq od c" width="1000" height="563" loading="eager"/></picture></div></div></figure></div></div></div></div><div class="ab cb oe of og oh" role="separator"><span class="oi by bm oj ok ol"></span><span class="oi by bm oj ok ol"></span><span class="oi by bm oj ok"></span></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="ed64" class="pw-post-body-paragraph om on gu oo b hs op oq or hv os ot ou ov ow ox oy oz pa pb pc pd pe pf pg ph gn bk pi"><span class="l pj pk pl bo pm pn po pp pq fj">A</span> few years ago, someone emailed me with a question: What makes UX writing good? They knew the basics, they said. And they knew what good <em class="pr">writing</em> looked like. But they wanted to know specifically about UX writing. How to think about it and evaluate it, what approach to take when staring down a blank page or struggling with a new design.</p><p id="da54" class="pw-post-body-paragraph om on gu oo b hs op oq or hv os ot ou ov ow ox oy oz pa pb pc pd pe pf pg ph gn bk">I emailed back a couple paragraphs about using words to improve interfaces and how to better integrate writing into a design team. They thanked me for my reply, and that was that.</p><p id="0946" class="pw-post-body-paragraph om on gu oo b hs op oq or hv os ot ou ov ow ox oy oz pa pb pc pd pe pf pg ph gn bk">But the question stuck with me. It’d be in the back of my mind when I was working on a new app or crafting the content approach for an interactive tool. I thought about it every time I wrote anything: an onboarding flow, a button, an error message. What makes UX writing good?</p><p id="b515" class="pw-post-body-paragraph om on gu oo b hs op oq or hv os ot ou ov ow ox oy oz pa pb pc pd pe pf pg ph gn bk">Three years later, I emailed back another answer. A better one. I told them, these are my Principles of UX Writing. They shape every digital product I’ve ever written.</p><p id="d707" class="pw-post-body-paragraph om on gu oo b hs op oq or hv os ot ou ov ow ox oy oz pa pb pc pd pe pf pg ph gn bk">Here’s what I wrote.</p></div></div></div><div class="ab cb oe of og oh" role="separator"><span class="oi by bm oj ok ol"></span><span class="oi by bm oj ok ol"></span><span class="oi by bm oj ok"></span></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><h1 id="4505" class="ps pt gu bf pu pv pw hu px py pz hx qa qb qc qd qe qf qg qh qi qj qk ql qm qn bk"><strong class="al">Good UX writing improves the user experience.</strong></h1><p id="f397" class="pw-post-body-paragraph om on gu oo b hs qo oq or hv qp ot ou ov qq ox oy oz qr pb pc pd qs pf pg ph gn bk">It makes flows simpler, actions clearer, and choices easier. It reduces complexity and lets people do what they want. It makes sure nobody gets lost or confused or frustrated.</p></div></div><div class="nj"><div class="ab cb"><div class="ml nk mm nl mn nm cf nn cg no ci bh"><figure class="ns nt nu nv nw nj nx ny paragraph-image"><div role="button" tabindex="0" class="nz oa fj ob bh oc"><div class="np nq qt"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*qJ__v1JD6RntJsWbM8vdMQ.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*qJ__v1JD6RntJsWbM8vdMQ.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*qJ__v1JD6RntJsWbM8vdMQ.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*qJ__v1JD6RntJsWbM8vdMQ.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*qJ__v1JD6RntJsWbM8vdMQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*qJ__v1JD6RntJsWbM8vdMQ.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*qJ__v1JD6RntJsWbM8vdMQ.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*qJ__v1JD6RntJsWbM8vdMQ.png 640w, https://miro.medium.com/v2/resize:fit:720/1*qJ__v1JD6RntJsWbM8vdMQ.png 720w, https://miro.medium.com/v2/resize:fit:750/1*qJ__v1JD6RntJsWbM8vdMQ.png 750w, https://miro.medium.com/v2/resize:fit:786/1*qJ__v1JD6RntJsWbM8vdMQ.png 786w, https://miro.medium.com/v2/resize:fit:828/1*qJ__v1JD6RntJsWbM8vdMQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*qJ__v1JD6RntJsWbM8vdMQ.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*qJ__v1JD6RntJsWbM8vdMQ.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="One search bar just says “search.” The other gives a suggestion and says, “Try ‘action movies.’”" class="bh mq od c" width="1000" height="459" loading="eager"/></picture></div></div><figcaption class="qu ff qv np nq qw qx bf b bg z du">Adding specificity helps people know what to search.</figcaption></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h1 id="fcb5" class="ps pt gu bf pu pv qy hu px py qz hx qa qb ra qd qe qf rb qh qi qj rc ql qm qn bk"><strong class="al">Good UX writing tells the truth.</strong></h1><p id="6493" class="pw-post-body-paragraph om on gu oo b hs qo oq or hv qp ot ou ov qq ox oy oz qr pb pc pd qs pf pg ph gn bk">It explains and clarifies without trying to mislead or hide information. It writes with the appropriate level of urgency. If it doesn’t know the answer, it doesn’t make one up.</p></div></div><div class="nj"><div class="ab cb"><div class="ml nk mm nl mn nm cf nn cg no ci bh"><figure class="ns nt nu nv nw nj nx ny paragraph-image"><div role="button" tabindex="0" class="nz oa fj ob bh oc"><div class="np nq qt"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*ouIVlNjG4iV2gZl6aXBjkA.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*ouIVlNjG4iV2gZl6aXBjkA.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*ouIVlNjG4iV2gZl6aXBjkA.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*ouIVlNjG4iV2gZl6aXBjkA.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*ouIVlNjG4iV2gZl6aXBjkA.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*ouIVlNjG4iV2gZl6aXBjkA.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*ouIVlNjG4iV2gZl6aXBjkA.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*ouIVlNjG4iV2gZl6aXBjkA.png 640w, https://miro.medium.com/v2/resize:fit:720/1*ouIVlNjG4iV2gZl6aXBjkA.png 720w, https://miro.medium.com/v2/resize:fit:750/1*ouIVlNjG4iV2gZl6aXBjkA.png 750w, https://miro.medium.com/v2/resize:fit:786/1*ouIVlNjG4iV2gZl6aXBjkA.png 786w, https://miro.medium.com/v2/resize:fit:828/1*ouIVlNjG4iV2gZl6aXBjkA.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*ouIVlNjG4iV2gZl6aXBjkA.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*ouIVlNjG4iV2gZl6aXBjkA.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="One e-commerce listing shouts “Selling out fast!” The other says simply, “17 pairs available.”" class="bh mq od c" width="1000" height="459" loading="eager"/></picture></div></div><figcaption class="qu ff qv np nq qw qx bf b bg z du">False urgency is deceptive and disrespectful.</figcaption></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h1 id="13c1" class="ps pt gu bf pu pv qy hu px py qz hx qa qb ra qd qe qf rb qh qi qj rc ql qm qn bk"><strong class="al">Good UX writing includes everybody.</strong></h1><p id="2ba4" class="pw-post-body-paragraph om on gu oo b hs qo oq or hv qp ot ou ov qq ox oy oz qr pb pc pd qs pf pg ph gn bk">It respects different genders, ethnicities, abilities, sexual orientations, and backgrounds without judgement or discrimination. It considers screen readers and alt-text.</p><h1 id="a330" class="ps pt gu bf pu pv qy hu px py qz hx qa qb ra qd qe qf rb qh qi qj rc ql qm qn bk"><strong class="al">Good UX writing says the right thing at the right time.</strong></h1><p id="c38f" class="pw-post-body-paragraph om on gu oo b hs qo oq or hv qp ot ou ov qq ox oy oz qr pb pc pd qs pf pg ph gn bk">It tells people what they need to know, paying attention to context, intent, and emotion. It puts the most important information first. It cuts what it can and simplifies the rest.</p></div></div><div class="nj"><div class="ab cb"><div class="ml nk mm nl mn nm cf nn cg no ci bh"><figure class="ns nt nu nv nw nj nx ny paragraph-image"><div role="button" tabindex="0" class="nz oa fj ob bh oc"><div class="np nq qt"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*MPg20sxjag8rpWDtFPDBIw.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*MPg20sxjag8rpWDtFPDBIw.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*MPg20sxjag8rpWDtFPDBIw.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*MPg20sxjag8rpWDtFPDBIw.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*MPg20sxjag8rpWDtFPDBIw.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*MPg20sxjag8rpWDtFPDBIw.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*MPg20sxjag8rpWDtFPDBIw.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*MPg20sxjag8rpWDtFPDBIw.png 640w, https://miro.medium.com/v2/resize:fit:720/1*MPg20sxjag8rpWDtFPDBIw.png 720w, https://miro.medium.com/v2/resize:fit:750/1*MPg20sxjag8rpWDtFPDBIw.png 750w, https://miro.medium.com/v2/resize:fit:786/1*MPg20sxjag8rpWDtFPDBIw.png 786w, https://miro.medium.com/v2/resize:fit:828/1*MPg20sxjag8rpWDtFPDBIw.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*MPg20sxjag8rpWDtFPDBIw.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*MPg20sxjag8rpWDtFPDBIw.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="One screen shows a complicated order number and a link to more details. The other says the name of the item and delivery date" class="bh mq od c" width="1000" height="459" loading="eager"/></picture></div></div><figcaption class="qu ff qv np nq qw qx bf b bg z du">Nobody remembers order numbers. Everybody wants to know when their packages will arrive.</figcaption></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h1 id="80f7" class="ps pt gu bf pu pv qy hu px py qz hx qa qb ra qd qe qf rb qh qi qj rc ql qm qn bk"><strong class="al">Good UX writing serves a functional purpose.</strong></h1><p id="5caa" class="pw-post-body-paragraph om on gu oo b hs qo oq or hv qp ot ou ov qq ox oy oz qr pb pc pd qs pf pg ph gn bk">It does more than “balance out” a design. It guides and explains. It enhances structure and adds personality. It exists because the interface would be worse without it.</p><h1 id="358c" class="ps pt gu bf pu pv qy hu px py qz hx qa qb ra qd qe qf rb qh qi qj rc ql qm qn bk"><strong class="al">Good UX writing is sometimes no writing at all.</strong></h1><p id="258e" class="pw-post-body-paragraph om on gu oo b hs qo oq or hv qp ot ou ov qq ox oy oz qr pb pc pd qs pf pg ph gn bk">It goes away when it’s not needed.</p></div></div><div class="nj"><div class="ab cb"><div class="ml nk mm nl mn nm cf nn cg no ci bh"><figure class="ns nt nu nv nw nj nx ny paragraph-image"><div role="button" tabindex="0" class="nz oa fj ob bh oc"><div class="np nq qt"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*Cwf3eGGcv8dT46au62hbfw.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*Cwf3eGGcv8dT46au62hbfw.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*Cwf3eGGcv8dT46au62hbfw.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*Cwf3eGGcv8dT46au62hbfw.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*Cwf3eGGcv8dT46au62hbfw.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*Cwf3eGGcv8dT46au62hbfw.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*Cwf3eGGcv8dT46au62hbfw.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*Cwf3eGGcv8dT46au62hbfw.png 640w, https://miro.medium.com/v2/resize:fit:720/1*Cwf3eGGcv8dT46au62hbfw.png 720w, https://miro.medium.com/v2/resize:fit:750/1*Cwf3eGGcv8dT46au62hbfw.png 750w, https://miro.medium.com/v2/resize:fit:786/1*Cwf3eGGcv8dT46au62hbfw.png 786w, https://miro.medium.com/v2/resize:fit:828/1*Cwf3eGGcv8dT46au62hbfw.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*Cwf3eGGcv8dT46au62hbfw.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*Cwf3eGGcv8dT46au62hbfw.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="Images of interfaces without words: a calendar, a clock, and a calculator." class="bh mq od c" width="1000" height="459" loading="eager"/></picture></div></div><figcaption class="qu ff qv np nq qw qx bf b bg z du">A calculator shouldn’t have a welcome message.</figcaption></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h1 id="faa8" class="ps pt gu bf pu pv qy hu px py qz hx qa qb ra qd qe qf rb qh qi qj rc ql qm qn bk"><strong class="al">Good UX writing stays consistent.</strong></h1><p id="4126" class="pw-post-body-paragraph om on gu oo b hs qo oq or hv qp ot ou ov qq ox oy oz qr pb pc pd qs pf pg ph gn bk">It follows a messaging framework and writes with a core set of vocabulary. It sometimes changes its tone, but it always sounds like the same brand voice. It has predictable patterns and structure.</p></div></div><div class="nj"><div class="ab cb"><div class="ml nk mm nl mn nm cf nn cg no ci bh"><figure class="ns nt nu nv nw nj nx ny paragraph-image"><div role="button" tabindex="0" class="nz oa fj ob bh oc"><div class="np nq qt"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*_MkxOhNSDk3V1OTlg6LtLQ.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*_MkxOhNSDk3V1OTlg6LtLQ.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*_MkxOhNSDk3V1OTlg6LtLQ.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*_MkxOhNSDk3V1OTlg6LtLQ.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*_MkxOhNSDk3V1OTlg6LtLQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*_MkxOhNSDk3V1OTlg6LtLQ.png 1100w, https://miro.medium.com/v2/resize:fit:2000/format:webp/1*_MkxOhNSDk3V1OTlg6LtLQ.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*_MkxOhNSDk3V1OTlg6LtLQ.png 640w, https://miro.medium.com/v2/resize:fit:720/1*_MkxOhNSDk3V1OTlg6LtLQ.png 720w, https://miro.medium.com/v2/resize:fit:750/1*_MkxOhNSDk3V1OTlg6LtLQ.png 750w, https://miro.medium.com/v2/resize:fit:786/1*_MkxOhNSDk3V1OTlg6LtLQ.png 786w, https://miro.medium.com/v2/resize:fit:828/1*_MkxOhNSDk3V1OTlg6LtLQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*_MkxOhNSDk3V1OTlg6LtLQ.png 1100w, https://miro.medium.com/v2/resize:fit:2000/1*_MkxOhNSDk3V1OTlg6LtLQ.png 2000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="Two screens from an interface with a consistent, playful brand voice that uses emojis." class="bh mq od c" width="1000" height="459" loading="eager"/></picture></div></div><figcaption class="qu ff qv np nq qw qx bf b bg z du">Does your product use playful language and lots of emojis? Keep it that way across every screen.</figcaption></figure></div></div></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h1 id="ea32" class="ps pt gu bf pu pv qy hu px py qz hx qa qb ra qd qe qf rb qh qi qj rc ql qm qn bk"><strong class="al">Good UX writing is good writing.</strong></h1><p id="ed32" class="pw-post-body-paragraph om on gu oo b hs qo oq or hv qp ot ou ov qq ox oy oz qr pb pc pd qs pf pg ph gn bk">It uses the same tools and techniques as all writing, including diction, syntax, grammar, point of view, punctuation, rhythm, and style. It understands which rules to follow and why. It breaks those rules when it has a good reason.</p><figure class="ns nt nu nv nw nj np nq paragraph-image"><div class="np nq rd"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*atcyjjahqWB0DwBT 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*atcyjjahqWB0DwBT 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*atcyjjahqWB0DwBT 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*atcyjjahqWB0DwBT 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*atcyjjahqWB0DwBT 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*atcyjjahqWB0DwBT 1100w, https://miro.medium.com/v2/resize:fit:188/format:webp/0*atcyjjahqWB0DwBT 188w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 94px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*atcyjjahqWB0DwBT 640w, https://miro.medium.com/v2/resize:fit:720/0*atcyjjahqWB0DwBT 720w, https://miro.medium.com/v2/resize:fit:750/0*atcyjjahqWB0DwBT 750w, https://miro.medium.com/v2/resize:fit:786/0*atcyjjahqWB0DwBT 786w, https://miro.medium.com/v2/resize:fit:828/0*atcyjjahqWB0DwBT 828w, https://miro.medium.com/v2/resize:fit:1100/0*atcyjjahqWB0DwBT 1100w, https://miro.medium.com/v2/resize:fit:188/0*atcyjjahqWB0DwBT 188w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 94px"/><img alt="" class="bh mq od c" width="94" height="40" loading="eager" role="presentation"/></picture></div><figcaption class="qu ff qv np nq qw qx bf b bg z du">The UX Collective donates US$1 for each article published in our platform. This story contributed to <a class="af re" href="https://www.bayareablackdesigners.com/" rel="noopener ugc nofollow" target="_blank">Bay Area Black Designers</a>: a professional development community for Black people who are digital designers and researchers in the San Francisco Bay Area. By joining together in community, members share inspiration, connection, peer mentorship, professional development, resources, feedback, support, and resilience. Silence against systemic racism is not an option. Build the design community you believe in.</figcaption></figure></div></div></div></div></section></div></div></article></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="rf rg ab jm"><div class="rh ab"><a class="ri ay am ao" href="https://medium.com/tag/writing?source=post_page-----10c4b956a6c3--------------------------------" rel="noopener follow"><div class="rj fj cx rk ge rl rm bf b bg z bk rn">Writing</div></a></div><div class="rh ab"><a class="ri ay am ao" href="https://medium.com/tag/ux-writing?source=post_page-----10c4b956a6c3--------------------------------" rel="noopener follow"><div class="rj fj cx rk ge rl rm bf b bg z bk rn">Ux Writing</div></a></div><div class="rh ab"><a class="ri ay am ao" href="https://medium.com/tag/design?source=post_page-----10c4b956a6c3--------------------------------" rel="noopener follow"><div class="rj fj cx rk ge rl rm bf b bg z bk rn">Design</div></a></div><div class="rh ab"><a class="ri ay am ao" 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