CINXE.COM

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<li class="nav-item"><a target="_blank" rel="noopener noreferrer" href="https://www.eventbrite.com.au/signin/signup/?referrer=/manage/events/create/" class="nav-link button button__create">Create event</a></li> </ul> </form> </section> </div> </nav> </div> </header>  <div class="read-progress-container hidden" id="progressContainer"> <div class="read-progress-container__bar" id="readProgressBar"></div> </div>  <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com.au/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com.au/organizer/">Organiser</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com.au/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Zicket Reports 49x Return on Ad Spend With Eventbrite</span></li></ul></div> <div class="article-hero container hero--features-red"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com.au/blog/category/case-studies/" class="badge badge--features-red">Case Studies</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Zicket Reports 49x Return on Ad Spend With Eventbrite </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com.au/blog/author/evan-jones/" class="color-primary"> by Evan Jones </a> <span class="dot"></span> <span>18th Oct 2023</span> </div> <a href="https://www.eventbrite.com.au/blog/content-format/case-study/" class="tag tag--popular mb-2">Case study</a><a href="https://www.eventbrite.com.au/blog/event-format/in-person-event/" class="tag tag--popular mb-2">In person event</a><a href="https://www.eventbrite.com.au/blog/segment/music/" class="tag tag--popular mb-2">Music</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-168x117.avif 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-300x200.avif 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-500x333.avif 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-540x360.avif 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-600x400.avif 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-720x480.avif 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-768x512.avif 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-168x117.webp 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-300x200.webp 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-500x333.webp 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-540x360.webp 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-600x400.webp 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-720x480.webp 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-768x512.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-768x512.jpg" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-168x117.jpg 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-300x200.jpg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-500x333.jpg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-540x360.jpg 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-600x400.jpg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-720x480.jpg 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-768x512.jpg 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group has-foreground-color has-background-background-color has-text-color has-background has-small-font-size is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-1 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--40)"> <p><strong>Case study highlights:</strong></p> <ul class="wp-block-list"> <li>62% email open rates for a Got Balls event</li> <li>94% increase in Instagram followers for The Grounds</li> <li>49x return on ad spend for HKFC Citi Soccer Sevens</li> </ul> </div> <p>At Hong Kong’s historical Western Market the crowds file in. Dressed in Hawaiian shirts, Barbie-and-Ken outfits or glittery wigs—depending on the night’s theme—they’re ready for some serious organised fun. </p> <p>Got Balls is Hong Kong’s regular rowdy bingo night. And while nothing beats the thrill of shouting “BINGO” at the top of your lungs (or winning the occasional George Foreman grill bonus prize), it’s the immersive party atmosphere that draws people to these sell-out events.</p> <p>“It’s dress ups, 500 people in a hall, free-flowing beers, everybody playing bingo, interactive stage games—the whole shebang,” says Aidan Pawson. “It’s like being back at university.” </p> <p>As Managing Director of <a href="https://www.zicket.co/" target="_blank" rel="noreferrer noopener">Zicket</a>, an events service offering management, marketing and more, Aidan has a front-row seat to Hong Kong’s insatiable appetite for unique events.</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-preview-30x20.avif 168w, 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src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-preview-30x20.jpg" alturl="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled.jpg" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-preview-30x20.jpg 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-preview-30x20.jpg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-preview-30x20.jpg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-preview-30x20.jpg 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-preview-30x20.jpg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-preview-30x20.jpg 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-preview-30x20.jpg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-preview-30x20.jpg 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-preview-30x20.jpg 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-preview-30x20.jpg 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-preview-30x20.jpg 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-preview-30x20.jpg 2560w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-168x117.jpg 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-300x200.jpg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-500x334.jpg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-540x360.jpg 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-600x400.jpg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-720x480.jpg 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-768x512.jpg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-960x641.jpg 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-1140x761.jpg 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-1536x1025.jpg 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled-2048x1366.jpg 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/DSC6082-scaled.jpg 2560w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-411134" /> </picture><figcaption class="wp-element-caption"><em><sub>Revellers fill the Got Balls dance floor. </sub></em></figcaption> </figure> <p>Zicket started using Eventbrite’s integrated ticketing and event marketing solution in 2022 and has seen exponential growth for their clients’ events ever since. It relaunched its website and ticketing service, leveraging Eventbrite’s API, and began using Eventbrite’s full suite of built-in marketing tools across paid social and email. The results have been remarkable.</p> <p>Zicket’s local industry expertise coupled with the power of the Eventbrite platform has generated eye-popping figures such as 62% email open rates, 94% increase in Instagram followers and a 49x return on ad spend. Here’s how they’re doing it.</p> <h2 class="wp-block-heading"><strong>Mastering email with Got Balls</strong></h2> <p><a href="https://www.eventbrite.hk/o/got-balls-zicket-49860748043" target="_blank" rel="noreferrer noopener">Got Balls</a> started as an informal bingo night run by a group of mates, but word quickly spread. Now, it’s more of a wild night out with bingo, vintage game show elements and fancy dress—no wonder it’s always a full house.</p> <p>Zicket was behind the rapid expansion and growth. “It was porting a community from a WhatsApp chat into our system. Looking after regular attendees a lot better, having an on-sale plan,” says Aidan, who asked himself: “‘How do we hit these people at the right time to make them hit that button and actually purchase those tickets?’”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.avif 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.avif 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.avif 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.avif 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.avif 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.avif 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.avif 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.avif 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.avif 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.avif 2048w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-300x193.avif 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-500x322.avif 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-540x348.avif 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-600x387.avif 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-720x464.avif 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-768x495.avif 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-960x619.avif 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-1140x735.avif 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-1536x990.avif 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093.avif 2048w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.webp 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.webp 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.webp 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.webp 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.webp 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.webp 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https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-960x619.webp 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-1140x735.webp 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-1536x990.webp 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093.webp 2048w" sizes="100vw" /> <img src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.jpg" alturl="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093.jpg" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.jpg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.jpg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.jpg 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.jpg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.jpg 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.jpg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.jpg 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.jpg 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.jpg 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-preview-29x19.jpg 2048w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-300x193.jpg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-500x322.jpg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-540x348.jpg 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-600x387.jpg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-720x464.jpg 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-768x495.jpg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-960x619.jpg 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-1140x735.jpg 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093-1536x990.jpg 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/IMG_6093.jpg 2048w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-411130" /> </picture><figcaption class="wp-element-caption"><em><sub>The Glastoballs Festival in full swing. </sub></em></figcaption> </figure> <p>When Got Balls returned with its <a href="https://www.eventbrite.hk/e/glastoballs-festival-tickets-517309746377" target="_blank" rel="noreferrer noopener">Glastoballs</a> event, Zicket decided to launch with an email—and it paid off. The standard email open rate, <a href="https://mailchimp.com/resources/email-marketing-benchmarks/" target="_blank" rel="noreferrer noopener">according to Mailchimp</a> data, isn’t much more than 20% for any industry. Zicket’s campaign for Got Balls hit 62%. </p> <p>For Aidan, it comes down to Eventbrite’s easy-to-use email marketing tools, like templates and intelligent audience targeting, as well that intangible quality—trust. </p> <p>“We actually find that all the emails sent through Eventbrite do perform pretty well,” he says. “I think part of it is Eventbrite as a platform, as a domain, being trusted, rather than being a random promotor starting their own mailing list.”</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>“The Eventbrite system has kind of trimmed all the fat.”</strong></p> </blockquote> <p>Aidan feels particularly strongly about the power of Eventbrite’s email assistance, with templates specifically designed with conversion in mind, and the advantage of intelligent audience targeting, which uses insights and data from previous Eventbrite campaigns to increase the response of email recipients.</p> <p>“The Eventbrite system has kind of trimmed all the fat,” Aidan says. “You can edit the bits that you need to but you’re always hitting the mark on, what’s the purpose of this email? And how do we actually get people to open the email, click on the event and purchase the ticket?”</p> <h2 class="wp-block-heading"><strong>Growing The Grounds’ social presence</strong></h2> <p>Under the technicolour glow of the Hong Kong observation wheel, crowds relax in candy-striped beach chairs, sip Champagne and settle in for the latest blockbuster. </p> <p>Premium outdoor cinema, <a href="https://www.eventbrite.hk/o/the-grounds-zicket-49865108353" target="_blank" rel="noreferrer noopener">The Grounds at AIA Vitality Park</a>, offers a self-contained night out, with fenced-off private viewing spaces, contactless food and drink delivery, and a few extra comforts (such as two-person sofas) all in front of the giant LED screen.</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-preview-30x20.avif 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-preview-30x20.avif 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-preview-30x20.avif 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-preview-30x20.avif 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-preview-30x20.avif 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-preview-30x20.avif 720w, 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src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-preview-30x20.jpg" alturl="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled.jpg" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-preview-30x20.jpg 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-preview-30x20.jpg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-preview-30x20.jpg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-preview-30x20.jpg 540w, 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https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled-2048x1366.jpg 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/Lusher-Photography-_-The-Grounds-II-_-Friends-and-Family-3-1-scaled.jpg 2560w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-411126" /> </picture><figcaption class="wp-element-caption"><em><sub>The bright lights of The Grounds outdoor cinema. Photo: Lusher Photography </sub></em></figcaption> </figure> <p>Hong Kong is a unique environment, and Zicket is clued-in enough to know that the success of The Grounds has been as much about the film choice (think noughties classics such as Zoolander) as the presentation. </p> <p>“The interesting thing about The Grounds was, it was a product born out of Covid but because [Hong Kong] is such a busy and populated place, everybody went, ‘do you know what? I really like this—I like my own space,’” says Aidan.</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-preview-30x20.avif 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-preview-30x20.avif 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-preview-30x20.avif 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-preview-30x20.avif 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-preview-30x20.avif 600w, 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srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-preview-30x20.jpg 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-preview-30x20.jpg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-preview-30x20.jpg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-preview-30x20.jpg 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-preview-30x20.jpg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-preview-30x20.jpg 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-preview-30x20.jpg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-preview-30x20.jpg 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-preview-30x20.jpg 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-preview-30x20.jpg 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-preview-30x20.jpg 2048w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-168x117.jpg 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-300x200.jpg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-500x333.jpg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-540x360.jpg 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-600x400.jpg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-720x480.jpg 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-768x512.jpg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-960x640.jpg 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-1140x760.jpg 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1-1536x1024.jpg 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/126165296_165325058632215_5485955811994800391_n-1.jpg 2048w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-411142" /> </picture><figcaption class="wp-element-caption"><em><sub>A pod with a view at The Grounds outdoor cinema. Photo: Lusher Photography </sub></em></figcaption> </figure> <p>Its privacy and premium catering courtesy of nearby <a href="https://www.basehall.hk/" target="_blank" rel="noreferrer noopener">BaseHall</a> gives The Grounds an enviable offering, but its popularity has been pushed further by Eventbrite’s Instagram Growth tool. </p> <p>It’s a suite specifically designed to grow your Instagram audience, and Zicket’s campaign brought the Grounds’ account an additional 8,384 new followers—a 94% increase overall. For Aidan, it’s an easy step that Eventbrite users ought to be taking advantage of. </p> <p>Before turning to Eventbrite, Pawson says they had “reached a plateau”. “The page got to 10,000 and didn’t really move much,” he says. “Then as we went into the last season we kicked in Instagram Growth campaigns as well as our regular marketing activity and we kind of aligned these things correctly.”</p> <h2 class="wp-block-heading"><strong>Perfecting Ads for HKFC Citi Soccer Sevens</strong></h2> <p>Hong Kong Football Club’s annual seven-a-side football tournament welcomes some of the biggest Premier League clubs, including Aston Villa and Newcastle United. “They’ll invite some of the older legends of the game to come out of retirement and play,” adds Aidan. </p> <p>You could say Zicket’s digital ad campaign for Soccer Sevens was the ultimate event planner goals. Using Eventbrite’s paid social ads, Zicket’s campaign hit 27,376 potential attendees for a total of 1,282 link clicks and a 49x return on ad spend. </p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>“We definitely see a bigger return on ad spend with Eventbrite.”</strong></p> </blockquote> <p>For this campaign, Zicket took a very deliberate approach to its digital spend, utilising the power of Eventbrite’s marketing tools to hit those big numbers. It’s something Aidan recommends to other creators, rather than running ads through Facebook’s native tools. </p> <p>“You have to go in there every day and prune them, pause that one, up that, find lookalike audiences etc,” he says. “All of that work automatically happens inside the tool.”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-preview-30x20.avif 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-preview-30x20.avif 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-preview-30x20.avif 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-preview-30x20.avif 540w, 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altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-168x117.avif 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-300x200.avif 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-500x334.avif 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-540x360.avif 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-600x400.avif 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-720x480.avif 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-768x512.avif 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-960x641.avif 960w, 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https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-960x641.webp 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-1140x761.webp 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-1536x1025.webp 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-2048x1366.webp 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled.webp 2560w" sizes="100vw" /> <img src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-preview-30x20.jpg" alturl="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled.jpg" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-preview-30x20.jpg 168w, 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https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-preview-30x20.jpg 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-preview-30x20.jpg 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-preview-30x20.jpg 2560w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-168x117.jpg 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-300x200.jpg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-500x334.jpg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-540x360.jpg 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-600x400.jpg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-720x480.jpg 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-768x512.jpg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-960x641.jpg 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-1140x761.jpg 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-1536x1025.jpg 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled-2048x1366.jpg 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230527-MP-07699-scaled.jpg 2560w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-411146" /> </picture><figcaption class="wp-element-caption"><em><sub>The atmosphere of day 2 during HKFC CITI Soccer Sevens 2023. Photo: Micheal Perini / Ike Images</sub></em></figcaption> </figure> <p>For Aidan, the real inside trick is the A/B test function, which lets users compare images and video across a campaign, using real-time results to sharpen the content and audience for those ads.</p> <p>“Say you have two images for one campaign, two videos for one campaign, it’ll run it to all of the different places, so Instagram feed, Facebook, stories etc,” he says. “Then it’ll A/B test. And day by day it’ll say, this audience is outperforming this audience and it’ll move some of your money into that bucket.”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230528-MP-09727-preview-30x20.avif 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230528-MP-09727-preview-30x20.avif 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230528-MP-09727-preview-30x20.avif 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230528-MP-09727-preview-30x20.avif 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230528-MP-09727-preview-30x20.avif 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230528-MP-09727-preview-30x20.avif 720w, 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https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230528-MP-09727-500x334.jpg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230528-MP-09727-540x360.jpg 540w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230528-MP-09727-600x400.jpg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230528-MP-09727-720x480.jpg 720w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230528-MP-09727-768x512.jpg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230528-MP-09727-960x640.jpg 960w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230528-MP-09727-1140x760.jpg 1140w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230528-MP-09727-1536x1025.jpg 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230528-MP-09727-2048x1366.jpg 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/10/HKS7S2023-20230528-MP-09727.jpg 2400w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-411150" /> </picture><figcaption class="wp-element-caption"><em><sub>A fan snaps a selfie at HKFC CITI Soccer Sevens 2023. Photo: Micheal Perini / Ike Images</sub></em></figcaption> </figure> <p>The results have not only been big in pure numbers, but from a comparative point of view. “We definitely see a bigger return on ad spend with Eventbrite,” says Aidan. “Normally you’re in that 5-10x range. We will see 20, 30, 40, 50x on our spend [with Eventbrite] which is pretty impressive.”</p> <h2 class="wp-block-heading"><strong>The power of partnership</strong></h2> <p>Zicket’s events range from intimate evenings to carnivals with audiences into the millions. When choosing to partner with Eventbrite, having a system that can swing seamlessly between sizes was vital. </p> <p>“This system and these tools are applicable to all of those, and that’s one of the strongest points,” says Aidan. </p> <p>Now, a year into the partnership, Aidan is confident that Zicket has made a wise choice in harnessing the Eventbrite platform. </p> <p>“It just made sense to us to have an off-the-shelf or developed platform with all the extra stuff that comes with an industry-leading platform,” he says. “Bringing all the marketing into one platform was one of the best things for us.”</p> </div> <div class="essb_break_scroll"></div></main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Ready to speak to our sales team? </h4>    <a role="button" href="https://www.eventbrite.com.au/l/contact-eventbrite-sales/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Get in touch <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com.au/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/image3-min-2.png" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="411125" data-post-url="https://www.eventbrite.com.au/blog/zicket-huge-growth-eventbrite/" data-post-title="Zicket Reports 49x Return on Ad Spend With Eventbrite" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="411125" data-post-url="https://www.eventbrite.com.au/blog/zicket-huge-growth-eventbrite/" data-post-title="Zicket Reports 49x Return on Ad Spend With Eventbrite" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_154233180 print-no" id="essb_displayed_shortcode_154233180" data-essb-postid="411125" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com.au/blog/zicket-huge-growth-eventbrite/" data-essb-twitter-url="https://www.eventbrite.com.au/blog/zicket-huge-growth-eventbrite/" data-essb-instance="154233180"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com.au/blog/zicket-huge-growth-eventbrite/&t=Zicket+Reports+49x+Return+on+Ad+Spend+With+Eventbrite" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com.au/blog/zicket-huge-growth-eventbrite/&t=Zicket+Reports+49x+Return+on+Ad+Spend+With+Eventbrite','facebook','154233180'); 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When not writing, Evan is a wine lover and active member of Melbourne’s music scene.</p> </div> </div> </div> <div class="container"> <div class="mb-5">  <div class="row related"> <div class="col-md-20"> <h3 class="header-6 display-1"> You might also like these </h3> </div> <div class="col-md-5 col-10 card-item"> <a href="https://www.eventbrite.com.au/blog/the-star-gold-coast/"> <div class="img"> <img loading="lazy" alt="" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/05/The-Star-Gold-Coast-3-300x200.jpg" style="max-width: 100%;" /> </div> </a> <a href="https://www.eventbrite.com.au/blog/category/case-studies/" class="badge badge--features-red">Case Studies</a> <div class="read-time"> </div> <a href="https://www.eventbrite.com.au/blog/the-star-gold-coast/"> <div class="card-title"> Drag Shows and Fine Dining: How The Star Sells Out its Events With Eventbrite </div> </a> <div class="date"> 17th May 2024 </div> </div> <div class="col-md-5 col-10 card-item"> <a href="https://www.eventbrite.com.au/blog/yeah-buoy-sydney-boat-parties/"> <div class="img"> <img loading="lazy" alt="" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/12/Yeah-Buoy-2-300x200.jpeg" style="max-width: 100%;" /> </div> </a> <a href="https://www.eventbrite.com.au/blog/category/case-studies/" class="badge badge--features-red">Case Studies</a> <div class="read-time"> </div> <a href="https://www.eventbrite.com.au/blog/yeah-buoy-sydney-boat-parties/"> <div class="card-title"> How ‘Floating Nightclub’ Yeah Buoy Grew to Over 120 Boat Parties per Year </div> </a> <div class="date"> 5th Dec 2023 </div> </div> <div class="col-md-5 col-10 card-item"> <a href="https://www.eventbrite.com.au/blog/duck-club-eventbrite-ai-marketing-tools/"> <div class="img"> <img loading="lazy" alt="Duck Club Concert Attendee Head Banging" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/07/Duck-Club-Concert-Attendee-Headbanging-300x216.png" style="max-width: 100%;" /> </div> </a> <a href="https://www.eventbrite.com.au/blog/category/case-studies/" class="badge badge--features-red">Case Studies</a> <div class="read-time"> </div> <a href="https://www.eventbrite.com.au/blog/duck-club-eventbrite-ai-marketing-tools/"> <div class="card-title"> Eventbrite’s AI-Powered Tools Help Concert Producer Duck Club Make Better Ads, Faster </div> </a> <div class="date"> 21st Jul 2023 </div> </div> <div class="col-md-5 col-10 card-item"> <a href="https://www.eventbrite.com.au/blog/mamas-nightmarket-growth-in-ticket-sales-eventbrite/"> <div class="img"> <img loading="lazy" alt="Event attendees in front of a food cart" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/07/image3-min-7-300x169.png" style="max-width: 100%;" /> </div> </a> <a href="https://www.eventbrite.com.au/blog/category/case-studies/" class="badge badge--features-red">Case Studies</a> <div class="read-time"> </div> <a href="https://www.eventbrite.com.au/blog/mamas-nightmarket-growth-in-ticket-sales-eventbrite/"> <div class="card-title"> MAMA’s Nightmarket Sees 92% Growth in Ticket Sales With Eventbrite </div> </a> <div class="date"> 21st Jul 2023 </div> </div> </div>  </div> </div> <footer class="core__purple-bg core__white-text footer-nav"> <div class="container-fluid"> <div class="row"> <div class="col-md-8"> <div class="email-signup-block"> <div class="header-5 core core__white-text mb-0"> All event creator insights </div> <div class="header-3 core"> straight to your inbox </div> <div class="hbspt-form"> <form accept-charset="UTF-8" enctype="multipart/form-data" novalidate="" class="hs-form-private hs-form stacked" data-region="na1" data-portal-id="8020908" data-form-id="ae20ff73-cdde-474d-b9e7-1b944523c25e" data-sfdc-campaign-id="7015Y000002vAV5QAM" data-version="V2_PRERELEASE" > <div class="hs_email hs-email hs-fieldtype-text field hs-form-field"> <label id="label-email-eef56357-127d-4d30-84d8-b5b2c1717872" class="" for="email-eef56357-127d-4d30-84d8-b5b2c1717872" > <span></span> </label> <div class="input"> <input id="email-eef56357-127d-4d30-84d8-b5b2c1717872" name="email" required="" placeholder="Enter your email address*" type="email" class="hs-input" inputmode="email" autocomplete="email" value="" > </div> </div> <div class="legal-consent-container"> <div class="hs-richtext"> <p>By entering your email, you agree to receive this and other marketing content about ways Eventbrite can support your events. 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