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class="story-card__excerpt">“If our video evokes an emotion, people will remember the brand, and want to be part of it," says Tarform founder Taras Kravtchouk.</p> </div> </div> </div> <div class="col"> <div class="upsell"> <a id="upsell-link" class="upsell__content-inner-link" href="https://web.archive.org/web/20211209022849/https://vimeo.com/upgrade" data-upsell-product="default-product" data-upsell-post-id="deafult-upsell" onclick="dataLayer.push({event:'upsell_click',event_action:'upgrade_link',event_category:'blog',event_label:'Upsell'});"></a> <div class="upsell__inner"> <div class="upsell__content" style="background-color: #CFECF9;"> <h3 class="upsell__content-title">Share your videos with the world.*</h3> <p class="upsell__content-copy">*Or just your team</p> <span class="upsell__content-cta-link" href="https://vimeo.com/upgrade" data-upsell-product="default-product" data-upsell-post-id="deafult-upsell">Learn More</span> </div> </div> </div> </div> </div> </section><section class="story-card-set"> <div class="section-header"> <h2 class="section-header__title"> <a title="Inspiration" class="tdn" href="/web/20211209022849/https://vimeo.com/blog/category/inspiration/">Inspiration</a> </h2> <a title="See more" class="section-header__cta" href="/web/20211209022849/https://vimeo.com/blog/category/inspiration/">See more</a> </div> <div class="grid grid-3-up"> <div class="col"> <div class="story-card" style="" " data-color-block="true"> <div class="story-card__media media-wrap"> <div class="responsive-embed lazyload" data-src="https://web.archive.org/web/20211209022849oe_/https://vimeoblog.imgix.net/2021/12/Thumbnail-clean.jpg?auto=format&fit=max&w=416"> <img class="media-wrap-play" src="https://web.archive.org/web/20211209022849im_/https://vimeoblog.imgix.net/assets/play_btn.png?s=ad590dc931415c6c78ba850ada966375" alt="" width="45" height="28"> </div> </div> <div class="story-card__body"> <a class="story-card__cat" 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