Bit.ly, the Smarter TinyURL, Getting a Revenue Plan

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2a4 4 0 0 0-4 4v12a4 4 0 0 0 4 4h12a4 4 0 0 0 4-4V6a4 4 0 0 0-4-4H6Zm4.19 5H6v10h4.36c2.462 0 3.601-1.325 3.601-2.838 0-1.057-.576-1.887-1.597-2.262v-.027c.799-.375 1.375-1.084 1.375-2.128C13.739 8.232 12.52 7 10.19 7Zm7.826 0H15.16v10h2.855V7Z"/> </svg> <span class="button-text label-md-strong"> Read in app </span> </a></div> </div> <div class="inline-backup-paywall desktop" data-component-type="inline-backup-paywall" style="display:none"> <span class="headline-semibold subscription-msg">This story is available exclusively to Business Insider subscribers. <a href="/subscription" class="subscription-link">Become an Insider</a> and start reading now.</span> <span class="headline-regular login-prompt">Have an account? <button class="login-prompt-btn">Log in</button>.</span> </div> <section class="post-body-content post-story-body-content" data-component-type="post-body-content" data-load-strategy="exclude" data-track-content="" data-post-type="story" > <p>Bit.ly, <a 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Will it start making money, soon, too?</p><div class="in-post-sticky only-mobile"><div class="ad-callout-wrapper ad-label headline-medium only-mobile"> <div data-bi-ad="" id="gpt-post-tech-mobile_in_post_ad-mobile-fluid-1" class="ad ad-wrapper fluid in-post only-mobile" data-force="" data-type="ad" data-adunit="businessinsider.mobile/post/in-content-1/tech" data-secvert="" data-tag="betaworks,blogging,twitter" data-authors="" data-region="Mobile In Post Ad" data-responsive="[{"browserLimit":[0,0],"slotSize":[[300,600],[300,50],[300,250],[320,100],[320,50],[320,480],[6,1],"fluid"]}]" data-tile-order="tile-1" data-url="/2008/8/bit-ly-the-smarter-tinyurl-getting-a-revenue-plan" data-template="default" data-targeting="{"adunit":"businessinsider.mobile/post/in-content-1/tech","region":"Mobile In Post Ad","tag":"betaworks,blogging,twitter","template":"default","dvp_spos":"in-content-1","rawvert":""}" data-amazontamsizes="[[300,600],[300,50],[300,250],[320,100],[320,50]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper ad-label headline-medium only-desktop"> <div data-bi-ad="" id="gpt-post-tech-desktop_in_post_ad-desktop-fluid-1" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-1/tech" data-secvert="" data-tag="betaworks,blogging,twitter" data-authors="" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-1" data-url="/2008/8/bit-ly-the-smarter-tinyurl-getting-a-revenue-plan" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-1/tech","region":"Desktop In Post Ad","tag":"betaworks,blogging,twitter","template":"default","dvp_spos":"in-content-1","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-not-lazy="" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div> <p>Betaworks CEO John Borthwick tells us that Bit.ly's first revenue generator could be coming soon: A premium set of tools for Web publishers who want to use Bit.ly to shorten URLs on a regular basis, including some sort of dashboard with more stats and custom branding. What's that mean? Instead of Tweeting out a link like <span style="text-decoration: underline;">bit.ly/1NBDp8</span> on Twitter, we could potentially use something like <span style="text-decoration: underline;">alleyinsider.com/1NBDp8</span>. What would that be worth to us? Something, we think. But not a lot. So Bit.ly would need to sign up a lot of us to make it worthwhile.</p><div class="in-post-sticky only-mobile"><div class="ad-callout-wrapper ad-label headline-medium only-mobile"> <div data-bi-ad="" id="gpt-post-tech-mobile_in_post_ad-mobile-fluid-2" class="ad ad-wrapper fluid in-post only-mobile" data-force="" data-type="ad" data-adunit="businessinsider.mobile/post/in-content-2/tech" data-secvert="" data-tag="betaworks,blogging,twitter" data-authors="" data-region="Mobile In Post Ad" data-responsive="[{"browserLimit":[0,0],"slotSize":[[300,600],[300,50],[300,250],[320,100],[320,50],[320,480],[6,1],"fluid"]}]" data-tile-order="tile-2" data-url="/2008/8/bit-ly-the-smarter-tinyurl-getting-a-revenue-plan" data-template="default" data-targeting="{"adunit":"businessinsider.mobile/post/in-content-2/tech","region":"Mobile In Post Ad","tag":"betaworks,blogging,twitter","template":"default","dvp_spos":"in-content-2","rawvert":""}" data-amazontamsizes="[[300,600],[300,50],[300,250],[320,100],[320,50]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper ad-label headline-medium only-desktop"> <div data-bi-ad="" id="gpt-post-tech-desktop_in_post_ad-desktop-fluid-2" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-2/tech" data-secvert="" data-tag="betaworks,blogging,twitter" data-authors="" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-2" data-url="/2008/8/bit-ly-the-smarter-tinyurl-getting-a-revenue-plan" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-2/tech","region":"Desktop In Post Ad","tag":"betaworks,blogging,twitter","template":"default","dvp_spos":"in-content-2","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div> <p>Meanwhile, Bit.ly has a handy update to its service: A new "bookmarklet" for Firefox that lets you shorten URLs without leaving the page. <span>Borthwick explains</span>:</p> <p style="padding-left: 30px;">#1. Go to <a href="http://bit.ly/" target="_blank" data-analytics-product-module="body_link" rel=" nofollow">bit.ly</a> and drag the link circled below into you browser toolbar.    </p> <p style="padding-left: 30px;"><span style="text-decoration: underline; color: #551a8b;"><a href="http://www.bit.ly/" target="_blank" data-analytics-product-module="body_link" rel=" nofollow"><img class="alignnone size-full wp-image-235" src="http://www.borthwick.com/weblog/wp-content/uploads/2008/08/bitly-screen-shot.jpg?ctxt=wwwr1.1.6.4&ctxt=wwwr1.1.6.4&ctxt=wwwr1.1.6.4" border="0" title="bitly-screen-shot" width="500" height="346"></a></span></p> <p style="padding-left: 30px;">#2. When you are on a page, click the bit.ly link in your browser and automagically a tile comes up that shortens the URL, lets you send it to someone (email or twitter) and see information or conversations about that page.</p><div class="in-post-sticky only-mobile"><div class="ad-callout-wrapper ad-label headline-medium only-mobile"> <div data-bi-ad="" id="gpt-post-tech-mobile_in_post_ad-mobile-fluid-3" class="ad ad-wrapper fluid in-post only-mobile" data-force="" data-type="ad" data-adunit="businessinsider.mobile/post/in-content-3/tech" data-secvert="" data-tag="betaworks,blogging,twitter" data-authors="" data-region="Mobile In Post Ad" data-responsive="[{"browserLimit":[0,0],"slotSize":[[300,600],[300,50],[300,250],[320,100],[320,50],[320,480],[6,1],"fluid"]}]" data-tile-order="tile-3" data-url="/2008/8/bit-ly-the-smarter-tinyurl-getting-a-revenue-plan" data-template="default" data-targeting="{"adunit":"businessinsider.mobile/post/in-content-3/tech","region":"Mobile In Post Ad","tag":"betaworks,blogging,twitter","template":"default","dvp_spos":"in-content-3","rawvert":""}" data-amazontamsizes="[[300,600],[300,50],[300,250],[320,100],[320,50]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div><div class="in-post-sticky only-desktop"><div class="ad-callout-wrapper ad-label headline-medium only-desktop"> <div data-bi-ad="" id="gpt-post-tech-desktop_in_post_ad-desktop-fluid-3" class="ad ad-wrapper fluid in-post only-desktop" data-force="" data-type="ad" data-adunit="businessinsider.desktop/post/in-content-3/tech" data-secvert="" data-tag="betaworks,blogging,twitter" data-authors="" data-region="Desktop In Post Ad" data-responsive="[{"browserLimit":[728,0],"slotSize":[[728,90],[300,250],[800,480],[600,480],"fluid"]}]" data-tile-order="tile-3" data-url="/2008/8/bit-ly-the-smarter-tinyurl-getting-a-revenue-plan" data-template="default" data-targeting="{"adunit":"businessinsider.desktop/post/in-content-3/tech","region":"Desktop In Post Ad","tag":"betaworks,blogging,twitter","template":"default","dvp_spos":"in-content-3","rawvert":""}" data-amazontamsizes="[[728,90],[300,250]]" data-enable-ad-refresher="true" data-refresh-count="0"></div> </div></div> <p style="padding-left: 30px;">#3. There is no third step. See the screen shot below of a post on AVC — with bit.ly showing information about where Fred’s post got shared and how often.</p> <p style="padding-left: 30px;"><span style="text-decoration: underline; color: #0000ee;"><a href="http://www.avc.com/a_vc/2008/08/change-id-like.html" target="_blank" data-analytics-product-module="body_link" rel=" nofollow"><img class="alignnone size-full wp-image-238" src="http://www.borthwick.com/weblog/wp-content/uploads/2008/08/avc2.jpg?ctxt=wwwr1.1.6.4&ctxt=wwwr1.1.6.4&ctxt=wwwr1.1.6.4" border="0" title="avc2" width="320" height="200"></a></span></p> <p><strong>See Also:</strong><br><a href="https://www.businessinsider.com/2008/7/switchabit-launches-bit-ly-a-smarter-tinyurl" data-analytics-product-module="body_link" rel="">Betaworks Launches Bit.ly, A Smarter TinyURL</a><br>Firefly's Chat-On-A-Webpage Goes Live<br><a href="https://www.businessinsider.com/2008/7/twitter-buys-summize-for-about-15m-stock-and-cash" 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