商汤科技-IT互联网-成功案例-中企动力

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class="item-title">商汤科技</p> <div class="item-industry">行业：IT互联网</div> <div class="case-content-section"> <p class="item-subtitle">客户背景</p> <div class="line"></div> <div class="item-article"> <p>企业概述：</p><p>作为全球领先的人工智能平台公司，商汤科技SenseTime是中国科技部指定的首个“智能视觉”国家新一代人工智能开放创新平台。</p><p>同时，商汤科技也是全球总融资额及估值最高的人工智能创新企业。</p><p> </p><p>客户诉求：</p><p>1.        商汤企业需接轨国际市场，打造国际品牌形象，彰显中国企业的实力；</p><p>2.       面对巨大的市场前景与政策利好，市场营销需精准覆盖目标受众，提升网站营销效果；</p><p>3.       统一借助平台对企业进行数字化管理；</p> </div> </div><div class="case-content-section"> <p class="item-subtitle">解决方案</p> <div class="line"></div> <div class="item-article"> <p><img src="//a.300.cn/images/20210415/6078388f59479.jpg" width="860" alt="" /></p><p><br /></p><p></p><p>1.品牌数字化升级，打造自有流量池</p><p>品牌官网是品牌数字化营销战略的核心，也是品效合一的承接页面。</p><p>a. 架构上，丰富符合业务逻辑的栏目架构，打破信息孤岛；</p><p>b. 视觉上，增强视觉表现能力，提升品牌辨识度与特征，增强交互性；</p><p>c. 流量转化上，强化流量，第一时间有效承载流量；</p><p>d. 移动端，强化移动适配与交互能力，提升浏览体验；</p><p>f. 用户体验，优化用户操作便捷性与互动性，增强用户体验；</p><p><img src="//a.300.cn/images/20210415/607838d539cf5.jpg" width="860" alt="" /><br /></p><p><br /></p><p>2.海内外全面推广，借助搜索引擎有效覆盖精准目标用户</p><p><img src="//a.300.cn/images/20210415/6078392ece34e.jpg" width="860" alt="" /><br /></p><p><img src="//a.300.cn/images/20210415/607839413d6e7.jpg" width="860" alt="" /><br /></p><p><br /></p><p>3.官网流量有对接CRM、会员中心、营销中心，打通访客全路径。</p><p><img src="//a.300.cn/images/20210415/60783965177cb.jpg" width="860" alt="" /><br /></p> </div> </div><div class="case-content-section"> <p class="item-subtitle">核心动作</p> <div class="line"></div> <div class="item-article"> <p>1.品牌数字化升级，打造自有流量池<br /></p><p>中企高呈从品牌形象升级入手，强调体验升级，注重品牌的视觉形象外露，渗透彰显品牌文化与国际化的特点，加强品牌的外在力量。同时将营销功能深化，以设计元素衬托内容，深化采集用户浏览动作与意向，多维度获取用户数据，建立用户画像实现精准营销，更加精准地进行海外推广。</p><p><br /></p><p>2.借助搜索引擎推广，有效提升营销效果</p><p>国内推广，以百度、搜狗推广为主，塑造品牌形象的同时，直接触达精准核心用户，并与用户建立高效沟通。</p><p>海外推广，以谷歌推广为主，精准提升海外市场品牌知名度的同时，持续有效提升营销效果。</p><p><img src="//a.300.cn/images/20210415/607839bf3835f.jpg" width="860" alt="" /><img src="//a.300.cn/images/20210415/607839cdcffa5.jpg" width="860" alt="" /><br /></p><p><img src="//a.300.cn/images/20210415/607839db51916.jpg" width="860" alt="" /><br /></p><p><br /></p><p>3.精准品牌用户画像，以目标受众样本扩展覆盖范围，精细化用户画像<span style="font-family: -webkit-standard;font-size:16px;"></span><br /></p><p><img src="//a.300.cn/images/20210415/60783a56336fd.jpg" width="860" alt="" /><br /></p><p><br /></p><p>4.<span lang="EN-US">SEO</span>营销，优化官网架构及页面，提升权重及整体流量<span lang="EN-US">,</span>官网架构优化<span lang="EN-US">4</span>大策略<span style="font-family: -webkit-standard;font-size:16px;"></span><br /></p><p><img src="//a.300.cn/images/20210415/60783a7baf9f7.jpg" width="860" alt="" /><br /></p><p><br /></p><p>5.口碑传播方面，多维度内容优化，提升优化信息曝光<span style="font-family: -webkit-standard;font-size:16px;"></span><br /></p><p><img src="//a.300.cn/images/20210415/60783a97b6318.jpg" width="860" alt="" /><br /></p><p><br /></p><p>6.全资源舆情监控，及时控制负面信息，危机事件实时处理<span style="font-family: -webkit-standard;font-size:16px;"></span><br /></p><p><img src="//a.300.cn/images/20210415/60783ab952319.jpg" width="860" alt="" /><br /></p> </div> </div><div class="case-content-section"> <p class="item-subtitle">效果反馈</p> <div class="line"></div> <div class="item-article"> <p>1.从品牌唤新出发，为商汤打造国际化形象，助力官网留资提升<strong>137%</strong>，高效完成营销效果；</p><p>2.SEM投放：总投放金额环比下降<strong>34%</strong>，单次点击成本环比下降<strong>16%</strong>，点击率环比提升<strong>48%</strong>；</p><p>3.推广期间，海外谷歌流量整体提升了<strong>243%</strong>；</p><p>4.推广一个月期间，谷歌推广带来曝光<strong>150000+</strong>，点击<strong>9000+</strong>，开发新用户<strong>5000+</strong>；</p> </div> </div> </div> <style> @media (min-width: 1200px) { .case-btns{ text-align: center; margin-bottom: 40px; } .case-btns .mbc-case{ position: static; transform: none; margin: 0 5px; min-width: 150px; } } @media (max-width: 1200px) { .case-btns { text-align: center; margin-bottom: 1.27rem; } .case-btns .mbc-case { margin-bottom: 0.6rem; margin-top: 0.6rem; } } </style> <div class="case-btns"> <a href="https://tb.53kf.com/code/client/10168926/3" class="mbc-case" target="_blank">咨询此类产品</a> </div>   <div 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