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class="globalnav-link-text">Support</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - where-to-buy" class=" globalnav-item globalnav-item-where-to-buy globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="https://www.apple.com/lae/buy/" data-globalnav-item-name="where-to-buy" data-topnav-flyout-trigger-compact="true" data-analytics-title="where to buy" data-analytics-element-engagement="hover - where to buy" aria-label="Where to Buy" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-where-to-buy"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 75 44" width="75" xmlns="http://www.w3.org/2000/svg"><path d="m69.7295 28.2349v-.861c.123.023.281.029.422.029.58 0 .896-.275 1.16-1.037l.117-.375-2.338-6.322h1.09l1.735 5.197h.093l1.729-5.197h1.072l-2.467 6.703c-.539 1.465-1.043 1.898-2.162 1.898-.135 0-.31-.012-.451-.035zm-1.646-2.25h-.96v-.99h-.094c-.317.703-.99 1.101-1.957 1.101-1.418 0-2.156-.843-2.156-2.338v-4.089h1.007v3.843c0 1.137.422 1.664 1.43 1.664 1.113 0 1.723-.662 1.723-1.769v-3.738h1.007zm-9.378-.932c1.272 0 1.94-.515 1.94-1.494 0-.978-.692-1.476-2.04-1.476h-1.986v2.97zm-2.086-3.879h1.688c1.277 0 1.927-.457 1.927-1.353 0-.861-.609-1.359-1.658-1.359h-1.957zm-1.055 4.811v-8.455h3.235c1.553 0 2.502.814 2.502 2.109 0 .879-.645 1.676-1.459 1.823v.093c1.154.147 1.887.938 1.887 2.057 0 1.488-1.067 2.373-2.866 2.373zm-6.195-3.158c0-1.5-.674-2.362-1.869-2.362-1.196 0-1.87.862-1.87 2.362 0 1.494.674 2.361 1.87 2.361 1.195 0 1.869-.867 1.869-2.361zm-4.782 0c0-2.033 1.114-3.27 2.913-3.27 1.798 0 2.912 1.237 2.912 3.27 0 2.027-1.114 3.269-2.912 3.269-1.799 0-2.913-1.242-2.913-3.269zm-2.615-4.793v1.635h1.406v.843h-1.406v3.575c0 .744.281 1.06.937 1.06.182 0 .281-.006.469-.023v.849c-.199.035-.393.059-.592.059-1.301 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1.782v3.738h-1.008zm-8.361 8.824h-.996l-2.303-8.455h1.102l1.681 6.873h.071l1.892-6.873h1.067l1.892 6.873h.071l1.681-6.873h1.102l-2.303 8.455h-.996l-1.945-6.674h-.071z"></path></svg></span><span class="globalnav-link-text">Where to Buy</span></span></a></li></ul></div></div></div></li><li data-topnav-flyout-label="Search apple.com" data-analytics-title="open - search field" class="globalnav-item globalnav-search"><a role="button" id="globalnav-menubutton-link-search" href="https://support.apple.com/kb/index?page=search&locale=en_419" data-topnav-flyout-trigger-regular="true" data-topnav-flyout-trigger-compact="true" aria-label="Search apple.com" data-analytics-title="open - search field" class="globalnav-link globalnav-link-search"><span class="globalnav-image-regular"><svg xmlns="http://www.w3.org/2000/svg" width="15px" height="44px" viewBox="0 0 15 44"> <path d="M14.298,27.202l-3.87-3.87c0.701-0.929,1.122-2.081,1.122-3.332c0-3.06-2.489-5.55-5.55-5.55c-3.06,0-5.55,2.49-5.55,5.55 c0,3.061,2.49,5.55,5.55,5.55c1.251,0,2.403-0.421,3.332-1.122l3.87,3.87c0.151,0.151,0.35,0.228,0.548,0.228 s0.396-0.076,0.548-0.228C14.601,27.995,14.601,27.505,14.298,27.202z M1.55,20c0-2.454,1.997-4.45,4.45-4.45 c2.454,0,4.45,1.997,4.45,4.45S8.454,24.45,6,24.45C3.546,24.45,1.55,22.454,1.55,20z"></path> </svg> </span><span class="globalnav-image-compact"><svg height="48" viewBox="0 0 17 48" width="17" xmlns="http://www.w3.org/2000/svg"><path d="m16.2294 29.9556-4.1755-4.0821a6.4711 6.4711 0 1 0 -1.2839 1.2625l4.2005 4.1066a.9.9 0 1 0 1.2588-1.287zm-14.5294-8.0017a5.2455 5.2455 0 1 1 5.2455 5.2527 5.2549 5.2549 0 0 1 -5.2455-5.2527z"></path></svg></span></a><div id="globalnav-submenu-search" aria-labelledby="globalnav-menubutton-link-search" class="globalnav-flyout globalnav-submenu"><div class="globalnav-flyout-scroll-container"><div class="globalnav-flyout-content globalnav-submenu-content"><form action="https://support.apple.com/kb/index" method="get" 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height="16" viewBox="0 0 16 16" width="16" xmlns="http://www.w3.org/2000/svg"><path d="m0 8a8.0474 8.0474 0 0 1 7.9922-8 8.0609 8.0609 0 0 1 8.0078 8 8.0541 8.0541 0 0 1 -8 8 8.0541 8.0541 0 0 1 -8-8zm5.6549 3.2863 2.3373-2.353 2.3451 2.353a.6935.6935 0 0 0 .4627.1961.6662.6662 0 0 0 .6667-.6667.6777.6777 0 0 0 -.1961-.4706l-2.3451-2.3373 2.3529-2.3607a.5943.5943 0 0 0 .1961-.4549.66.66 0 0 0 -.6667-.6589.6142.6142 0 0 0 -.447.1961l-2.3686 2.3606-2.353-2.3527a.6152.6152 0 0 0 -.447-.1883.6529.6529 0 0 0 -.6667.651.6264.6264 0 0 0 .1961.4549l2.3451 2.3529-2.3451 2.353a.61.61 0 0 0 -.1961.4549.6661.6661 0 0 0 .6667.6667.6589.6589 0 0 0 .4627-.1961z" ></path></svg></span></button><button aria-label="Submit search" tabindex="-1" aria-hidden="true" type="submit" class="globalnav-searchfield-submit"><span class="globalnav-image-regular"><svg height="32" viewBox="0 0 30 32" width="30" xmlns="http://www.w3.org/2000/svg"><path d="m23.3291 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News, and Stocks</h1> <p class="subheader gb-subheader">Learn how to limit the personalization of ads delivered by Apple on your iPhone, iPad, iPod touch, and Mac, and how to turn off location-based ads delivered by Apple on your iPhone, iPad, iPod touch, and Mac.</p> <p class="gb-paragraph">Apple-delivered advertising helps people discover apps, products, and services while respecting user privacy. To deliver personalized ads, Apple uses information about you to serve ads that are more relevant to you. You can learn more <a href="https://support.apple.com/kb/HT205223" class="gb-anchor" aria-label="Apple Advertising & Privacy">about the information Apple uses to serve advertisements to you</a> while protecting your privacy.</p> <p class="gb-paragraph">If you don't want to receive personalized ads, you can choose to turn off the Personalized Ads setting on your iPhone, iPad and iPod touch, and Mac. This may not decrease the number of ads you receive, but the ads may be less relevant to you.</p> <p class="gb-paragraph">You can also <a href="#anchor1" class="gb-anchor" aria-label="Turn off location-based advertising" link-type="ANCHOR">turn off location-based ads</a> on your iPhone, iPad and iPod touch, and Mac.</p> <h2 class="gb-header">Personalized ads</h2> <p class="gb-paragraph">Turn off personalized ads on your device to limit Apple from using information to serve ads that may be more relevant to you.</p> <h3 class="gb-header">Block personalized ads on your iPhone, iPad, or iPod touch</h3> <ol class="list gb-list"><li class="gb-list_item"><p class="gb-paragraph">Go to Settings > Privacy & Security* > Apple Advertising.</p><img class="gb-image" alt="In Apple Advertising Settings, turn off Personalized Ads" src="https://cdsassets.apple.com/live/7WUAS350/images/ios/ios-16-iphone-14-pro-settings-privacy-and-security-apple-advertising.png" height="886" width="700" style="max-width: min(100%,350px);"/></li><li class="gb-list_item"><p class="gb-paragraph">Turn off Personalized Ads.</p></li></ol> <div class="note gb-note"><p class="gb-paragraph">*In earlier versions of iOS and iPadOS, this setting is called "Privacy."</p></div> <h3 class="gb-header">Block personalized ads on your Mac</h3> <ol class="list gb-list"><li class="gb-list_item"><p class="gb-paragraph">Choose the Apple menu  > System Settings, then click Privacy & Security. In macOS Monterey or earlier, go to System Preferences, click Security & Privacy, then select the Privacy tab.</p></li><li class="gb-list_item"><p class="gb-paragraph">Select Apple Advertising.</p><img class="gb-image" alt="In macOS System Settings, turn off personalized ads" src="https://cdsassets.apple.com/live/7WUAS350/images/macos/ventura/macos-ventura-system-settings-privacy-and-security-apple-advertising.png" height="1156" width="1430" style="max-width: min(100%,715px);"/></li><li class="gb-list_item"><p class="gb-paragraph">Deselect Personalized Ads.</p></li></ol> <h2 id="anchor1" class="gb-header">Location-based ads</h2> <p class="gb-paragraph">If you grant the App Store or Apple News access to your device location, Apple’s advertising platform might use the current location of your device to provide you with geographically-targeted ads on the App Store and on Apple News.</p> <p class="gb-paragraph">You can turn off geographically-targeted ads. </p> <h3 class="gb-header">Block location-based ads on your iPhone, iPad, or iPod touch</h3> <ol class="list gb-list"><li class="gb-list_item"><p class="gb-paragraph">Go to Settings > Privacy & Security* > Location Services.</p><img class="gb-image" alt="In iOS settings, you can block location-based ads." src="https://cdsassets.apple.com/live/7WUAS350/images/ios/ios-16-iphone-14-pro-settings-privacy-and-security-location-services.png" height="886" width="700" style="max-width: min(100%,350px);"/></li><li class="gb-list_item"><p class="gb-paragraph">Either turn off Location Services or select App Store or News from the list and set Allow Location Access to Never.</p></li></ol> <p class="gb-paragraph">Learn more <a href="https://support.apple.com/kb/HT203033" class="gb-anchor" aria-label="About privacy and Location Services in iOS and iPadOS">about privacy and Location Services in iOS and iPadOS</a>.</p> <div class="note gb-note"><p class="gb-paragraph">*In earlier versions of iOS and iPadOS, this setting is called "Privacy."</p></div> <h3 class="gb-header">Block location-based ads on your Mac</h3> <ol class="list gb-list"><li class="gb-list_item"><p class="gb-paragraph">Choose the Apple menu  > System Settings, then click Privacy & Security. In macOS Monterey or earlier, go to System Preferences, click Security & Privacy, then select the Privacy tab.</p></li><li class="gb-list_item"><p class="gb-paragraph">Select Location Services.</p><img class="gb-image" alt="In macOS, block location-based ads." src="https://cdsassets.apple.com/live/7WUAS350/images/macos/ventura/macos-ventura-system-settings-privacy-and-security-location-services.png" height="1156" width="1430" style="max-width: min(100%,715px);"/></li><li class="gb-list_item"><p class="gb-paragraph">Deselect either Location Services or News.</p></li></ol> <h2 class="gb-header">Learn more</h2> <ul class="list gb-list"><li class="gb-list_item"><p class="gb-paragraph">Learn <a href="https://support.apple.com/kb/HT205223" class="gb-anchor" aria-label="Apple Advertising & Privacy">About Advertising & Privacy</a>.</p></li><li class="gb-list_item"><p class="gb-paragraph">Learn more <a href="https://advertising.apple.com" class="gb-anchor" aria-label="Apple Search Ads">about advertising with Apple</a>.</p></li><li class="gb-list_item"><p class="gb-paragraph">Find out <a href="https://support.apple.com/kb/HT207056" class="gb-anchor" aria-label="Location Services & Privacy">how location services work</a> on your iPhone, iPad, and iPod touch.</p></li><li class="gb-list_item"><p class="gb-paragraph">Learn more about <a href="https://www.apple.com/privacy" class="gb-anchor" aria-label="Apple Privacy">Apple and privacy</a>.</p></li></ul> <div class='mod-date'> <span>Published Date:</span> <time dateTime=November 15, 2023itemprop='datePublished'>November 15, 2023</time> </div> </div> </div> <div id='helpful-rating-wrapper'> <div id='helpful' class='ratings okapi-enabled'> <div> <fieldset id='question-state' class='show'> <legend class='helpful-heading'> <span id="okapi-a">Helpful?</span> </legend> <div class='helpful-btn-grp'> <button class='button button-reduced button-secondary' id='yes-button' data-ss-analytics-link-component_name='helpful' data-ss-analytics-link-component_type='helpful' data-ss-analytics-link-text='yes' data-ss-analytics-event=acs.link_click title='Solved my problem'> Yes </button> <button class='button button-reduced button-secondary' id='no-button' data-ss-analytics-link-component_name='helpful' data-ss-analytics-link-component_type='helpful' data-ss-analytics-link-text='no' data-ss-analytics-event=acs.link_click title='Not helpful'> No </button> </div> </fieldset> </div> <div id='feedback-state' class="form-element form-textbox-labelbelow hide"> <form autocomplete="off"> <input type='hidden' id='form-counter-error-message' value="Maximum character limit is 250." /> <label id='feedback-label' data-no-label="Thanks for letting us know." data-yes-label="We’re glad this article helped." ></label> <div class='form-element form-textbox-labelbelow' id='feedback'> <div class="textarea-wrapper"> <div> <div class="form-textbox form-textbox-with-counter"> <span class="form-label" id="optional_label" aria-hidden="true"></span> <textarea type="text" class="form-textbox-textarea form-counter-textarea form-text-area form-textbox-input" data-max-length='250' aria-labelledby="optional_label" aria-describedby="char_limit_counter" data-no-placeholder="How can we make this article more helpful? 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