History of LISTSERV

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href="/web/20240519184400cs_/https://lsoft.com/css/20240205.css" rel="stylesheet"> <title>History of LISTSERV</title> <script src="/web/20240519184400js_/https://lsoft.com/js/jquery-3.3.1.min.js"></script> <script src="/web/20240519184400js_/https://lsoft.com/js/lightbox-2.6.min.js"></script> <script src="/web/20240519184400js_/https://lsoft.com/js/20230131.js"></script> </head> <body onload="setHeight()" onresize="setHeight()"> <div class="header-wrap" id="header"> <div class="header"> <div class="logocontainer"><a href="/web/20240519184400/https://lsoft.com/"><img src="/web/20240519184400im_/https://lsoft.com/images/lsoft30_135x80.png" class="logo" alt="L-Soft" title="L-Soft"/></a></div> <div class="navigation"> <div id="software" class="menuitem" onmouseover="showMenu('software')">Software</div> <div id="software-sub" class="software-sub"> <div class="sub-left"> <ul class="nav"> <li class="top"><a href="/web/20240519184400/https://lsoft.com/products/listserv.asp">LISTSERV<br/>Email List Software</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listserv_checklist.asp">Features</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listserv_license.asp">Pricing</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listserv_os.asp">Operating Systems</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listserv_hardware.asp">Hardware Requirements</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listserv_support.asp">Technical Support</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listserv_remoteinstall.asp">Installation Service</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listserv_flash_demo.asp">LISTSERV Demo</a></li> </ul> </div> <div class="sub-right"> <ul class="nav"> <li class="top"><a href="/web/20240519184400/https://lsoft.com/products/maestro.asp">LISTSERV Maestro<br/>Email Marketing Software</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/maestro_checklist.asp">Features</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/maestro_license.asp">Pricing</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/maestro_os.asp">Operating Systems</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/maestro_hardware.asp">Hardware Requirements</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/maestro_support.asp">Technical Support</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/maestro_remoteinstall.asp">Installation Service</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/maestro_demo.asp">LISTSERV Maestro Demo</a></li> </ul> </div> <div class="sub-bottom"> <a href="/web/20240519184400/https://lsoft.com/products/listserv_hpo.asp"><img src="/web/20240519184400im_/https://lsoft.com/images/navthumb_hpo.png" alt="LISTSERV HPO Special Offer" title="LISTSERV HPO Special Offer" style="width:100%"/></a> </div> </div> <div id="services" class="menuitem" onmouseover="showMenu('services')">Hosting</div> <div id="services-sub" class="services-sub"> <div class="sub-left"> <ul class="nav"> <li class="top"><a href="/web/20240519184400/https://lsoft.com/products/listplex.asp">ListPlex<br/>Email List Hosting</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listplex_checklist.asp">Features</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listplex_pricing.asp">Pricing</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listplex_support.asp">Technical Support</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listplex_flash_demo.asp">ListPlex Demo</a></li> </ul> </div> <div class="sub-right"> <ul class="nav"> <li class="top"><a href="/web/20240519184400/https://lsoft.com/products/listplex_maestro.asp">ListPlex Maestro<br/>Email Marketing Service</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listplex_maestro_checklist.asp">Features</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listplex_maestro_pricing.asp">Pricing</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listplex_maestro_support.asp">Technical Support</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listplex_maestro_demo.asp">ListPlex Maestro Demo</a></li> </ul> </div> </div> <div id="download" class="menuitem" onmouseover="showMenu('download')">Download</div> <div id="download-sub" class="download-sub"> <div class="sub-center"> <ul class="nav"> <li class="top"><a href="/web/20240519184400/https://lsoft.com/download/download.asp">Download Evaluation</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/download/listserv.asp">LISTSERV</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/download/listservlite.asp">LISTSERV Lite</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/download/listservfree.asp">LISTSERV Lite Free</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/download/maestro.asp">LISTSERV Maestro</a></li> </ul> </div> </div> <div id="support" class="menuitem" onmouseover="showMenu('support')">Support</div> <div id="support-sub" class="support-sub"> <div class="sub-left"> <ul class="nav"> <li class="top"><a href="/web/20240519184400/https://lsoft.com/resources/resources.asp">Resource Center</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/resources/support.asp">Technical Support</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/resources/manuals.asp">Manuals</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/resources/learnlistserv.asp">Learn LISTSERV</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/resources/learnlistservmaestro.asp">Learn LISTSERV Maestro</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/resources/whitepaper.asp">White Papers</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/resources/tuneup.asp">Software Tune-Up</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/resources/remoteinstall.asp">Remote Installation</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/resources/renewals.asp">Renewal Details</a></li> <div class="sub-spacer"></div> <br/> <a href="/web/20240519184400/https://lsoft.com/courses/courses.asp"><img src="/web/20240519184400im_/https://lsoft.com/images/navthumb_learn.png" alt="Learn LISTSERV Email Course" title="Learn LISTSERV Email Course"/></a> </ul> </div> <div class="sub-right"> <ul class="nav"> <li class="top"><a href="/web/20240519184400/https://lsoft.com/products/tcservices.asp">Training and Consulting</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/training.asp">Training</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/consulting.asp">Consulting</a></li> </ul> <div class="sub-spacer"></div> <ul class="nav"> <li class="top"><a href="/web/20240519184400/https://lsoft.com/resources/techtip.asp">Tech Tips</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/resources/faq.asp">FAQs</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/resources/glossary.asp">Glossary of Email Terms</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/resources/optinlaws.asp">Opt-In Laws US, EU, CA</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/resources/gdpr.asp">GDPR Overview</a></li> </ul> <div class="sub-spacer"></div> <br/> <p class="center sub">Advance Your Skills:<br/>Sign Up for a Free Email Course</p> <div class="sub-spacer"></div> <div align="center"><input type="button" value="LISTSERV" onclick="location.href='/courses/learnlistserv.asp'" style="width: 160px"/></div> <div class="sub-spacer"></div> <div align="center"><input type="button" value="LISTSERV Maestro" onclick="location.href='/courses/learnlistservmaestro.asp'" style="width: 160px"/></div> </div> </div> <div id="news" class="menuitem" onmouseover="showMenu('news')">News</div> <div id="news-sub" class="news-sub"> <div class="sub-center"> <ul class="nav"> <li class="top"><a href="/web/20240519184400/https://lsoft.com/news/news.asp">Latest News & Tips</a></li> </ul> <ul class="nav"> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/news/newsletter.asp">Newsletter</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/blog">Blog</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/news/forums.asp">User Forums</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/news/socialmedia.asp">Social Media</a></li> </ul> <div class="sub-spacer"></div> <a href="http://web.archive.org/web/20240519184400/https://maestro.lsoft.com/list/subscribe.html?mContainer=277&mOwner=G1d1f1g&mListId=HL%23719"><img src="/web/20240519184400im_/https://lsoft.com/images/navthumb_newsletter1.png" alt="Subscribe to the LISTSERV at Work Newsletter" title="Subscribe to the LISTSERV at Work Newsletter"/></a> <br/> <br/> <p class="center sub">Get the Latest News:<br/>Subscribe to the LISTSERV at Work Newsletter</p> <br/> <div align="center"><input type="button" value="SUBSCRIBE" onclick="location.href='http://web.archive.org/web/20240519184400/https://maestro.lsoft.com/list/subscribe.html?mContainer=277&mOwner=G1d1f1g&mListId=HL%23719'"/></div> <br/> </div> </div> <div id="customers" class="menuitem" onmouseover="showMenu('customers')">Customers</div> <div id="customers-sub" class="customers-sub"> <div class="sub-center"> <ul class="nav"> <li class="top"><a href="/web/20240519184400/https://lsoft.com/customers/customers.asp">Customer List</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/customers/casestudies.asp">Case Studies</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/customers/testimonials.asp">Testimonials</a></li> </ul> <div class="sub-spacer"></div> <ul class="nav"> <li class="top"><a href="/web/20240519184400/https://lsoft.com/resources/listserv-community.asp">LISTSERV Community</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listserv_on_campus.asp" target="_blank">LISTSERV in Education</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/products/listserv_citygov.asp" target="_blank">LISTSERV in Government</a></li> </ul> <div class="sub-spacer"></div> <a href="/web/20240519184400/https://lsoft.com/contact/econtact.asp?id=testimonial"><img src="/web/20240519184400im_/https://lsoft.com/images/navthumb_feedback.png" alt="Talk to Us" title="Talk to Us" style="width:100%"/></a> </div> </div> <div id="contact" class="menuitem" onmouseover="showMenu('contact')">Contact</div> <div id="contact-sub" class="contact-sub"> <div class="sub-center"> <ul class="nav"> <li class="top"><a href="/web/20240519184400/https://lsoft.com/contact/contact.asp">Contact L-Soft</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/contact/econtact.asp?id=sales">Sales</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/contact/econtact.asp?id=support">Technical Support</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/contact/econtact.asp?id=training">Training</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/contact/econtact.asp?id=consulting">Consulting</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/contact/econtact.asp?id=pressinfo">Public Relations</a></li> <li class="sub"><a href="/web/20240519184400/https://lsoft.com/contact/econtact.asp?id=hr">Human Resources</a></li> </ul> <div class="sub-spacer"></div> <a href="/web/20240519184400/https://lsoft.com/contact/contact.asp"><img src="/web/20240519184400im_/https://lsoft.com/images/navthumb_contact.png" alt="Contact L-Soft" title="Contact L-Soft" style="width:100%"/></a> </div> </div> </div> <div class="search"><div class="menuitem"><a href="/web/20240519184400/https://lsoft.com/search/search.asp"><img src="/web/20240519184400im_/https://lsoft.com/images/icon_altsearch_black.png" alt="Search Site" title="Search Site"/></a></div></div> <div class="altnav"><img src="/web/20240519184400im_/https://lsoft.com/images/icon_altnav_black.png" class="icon-altsearch" alt="Open Navigation Menu" title="Open Navigation Menu" onclick="toggleMobileMenu()"/></div> <div id="mobilenav" class="mobilenav"> <ul class="nav"> <li class="top closed" onclick="showMobileSubmenu('1')" id="software-mobile-top">Software</li> <li> <ul id="software-mobile-menu" class="menu"> <li class="sub" onclick="location.href='/products/emaillistsoftware.asp'">Email List Management</li> <li class="toptoptop closed" onclick="showMobileSubmenu('1a')" id="software-listserv-mobile-top">LISTSERV</li> <li> <ul id="software-listserv-mobile-menu" class="menu"> <li class="subsubsub" onclick="location.href='/products/listserv.asp'">Overview</li> <li class="subsubsub" onclick="location.href='/products/listserv_checklist.asp'">Features</li> <li class="subsubsub" onclick="location.href='/products/listserv_license.asp'">Pricing</li> <li class="subsubsub" onclick="location.href='/products/listserv_os.asp'">Operating Systems</li> <li class="subsubsub" onclick="location.href='/products/listserv_hardware.asp'">Hardware Requirements</li> <li class="subsubsub" onclick="location.href='/products/listserv_support.asp'">Technical Support</li> <li class="subsubsub" onclick="location.href='/products/listserv_remoteinstall.asp'">Installation Service</li> <li class="subsubsub" onclick="location.href='/products/listserv_demo.asp'">LISTSERV Demo</li> </ul> </li> <li class="sub" onclick="location.href='/products/emailmarketing.asp'">Email Marketing</li> <li class="toptoptop closed" onclick="showMobileSubmenu('1b')" id="software-maestro-mobile-top">LISTSERV Maestro</li> <li> <ul id="software-maestro-mobile-menu" class="menu"> <li class="subsubsub" onclick="location.href='/products/maestro.asp'">Overview</li> <li class="subsubsub" onclick="location.href='/products/maestro_checklist.asp'">Features</li> <li class="subsubsub" onclick="location.href='/products/maestro_license.asp'">Pricing</li> <li class="subsubsub" onclick="location.href='/products/maestro_os.asp'">Operating Systems</li> <li class="subsubsub" onclick="location.href='/products/maestro_hardware.asp'">Hardware Requirements</li> <li class="subsubsub" onclick="location.href='/products/maestro_support.asp'">Technical Support</li> <li class="subsubsub" onclick="location.href='/products/maestro_remoteinstall.asp'">Installation Service</li> <li class="subsubsub" onclick="location.href='/products/maestro_demo.asp'">LISTSERV Maestro Demo</li> </ul> </li> </ul> </li> <li class="top closed" onclick="showMobileSubmenu('2')" id="services-mobile-top">Hosting</li> <li> <ul id="services-mobile-menu" class="menu"> <li class="sub" onclick="location.href='/products/emaillisthosting.asp'">Email List Hosting</li> <li class="toptoptop closed" onclick="showMobileSubmenu('2a')" id="services-listplex-mobile-top">ListPlex</li> <li> <ul id="services-listplex-mobile-menu" class="menu"> <li class="subsubsub" onclick="location.href='/products/listplex.asp'">Overview</li> <li class="subsubsub" onclick="location.href='/products/listplex_checklist.asp'">Features</li> <li class="subsubsub" onclick="location.href='/products/listplex_pricing.asp'">Pricing</li> <li class="subsubsub" onclick="location.href='/products/listplex_support.asp'">Technical Support</li> <li class="subsubsub" onclick="location.href='/products/listplex_demo.asp'">ListPlex Demo</li> </ul> </li> <li class="toptoptop closed" onclick="showMobileSubmenu('2b')" id="services-maestro-mobile-top">ListPlex Maestro</li> <li> <ul id="services-maestro-mobile-menu" class="menu"> <li class="subsubsub" onclick="location.href='/products/listplex_maestro.asp'">Overview</li> <li class="subsubsub" onclick="location.href='/products/listplex_maestro_checklist.asp'">Features</li> <li class="subsubsub" onclick="location.href='/products/listplex_maestro_pricing.asp'">Pricing</li> <li class="subsubsub" onclick="location.href='/products/listplex_maestro_support.asp'">Technical Support</li> <li class="subsubsub" onclick="location.href='/products/listplex_maestro_demo.asp'">ListPlex Maestro Demo</li> </ul> </li> </ul> </li> <li class="top closed" onclick="showMobileSubmenu('3')" id="download-mobile-top">Download</li> <li> <ul id="download-mobile-menu" class="menu"> <li class="sub" onclick="location.href='/download/download.asp'">Overview</li> <li class="sub" onclick="location.href='/download/listserv.asp'">LISTSERV</li> <li class="sub" onclick="location.href='/download/listservlite.asp'">LISTSERV Lite</li> <li class="sub" onclick="location.href='/download/listservfree.asp'">LISTSERV Lite Free</li> <li class="sub" onclick="location.href='/download/maestro.asp'">LISTSERV Maestro</li> </ul> </li> <li class="top closed" onclick="showMobileSubmenu('4')" id="support-mobile-top">Support</li> <li> <ul id="support-mobile-menu" class="menu"> <li class="sub" onclick="location.href='/resources/resources.asp'">Resource Center</li> <li class="sub" onclick="location.href='/resources/support.asp'">Technical Support</li> <li class="sub" onclick="location.href='/products/training.asp'">Training</li> <li class="sub" onclick="location.href='/products/consulting.asp'">Consulting</li> <li class="sub" onclick="location.href='/resources/manuals.asp'">Manuals</li> <li class="sub" onclick="location.href='/resources/learnlistserv.asp'">Learn LISTSERV</li> <li class="sub" onclick="location.href='/resources/learnlistservmaestro.asp'">Learn LISTSERV Maestro</li> <li class="sub" onclick="location.href='/resources/whitepaper.asp'">White Papers</li> <li class="sub" onclick="location.href='/resources/tuneup.asp'">Software Tune-Up</li> <li class="sub" onclick="location.href='/resources/remoteinstall.asp'">Remote Installation</li> <li class="sub" onclick="location.href='/resources/renewals.asp'">Renewal Details</li> <li class="sub" 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onclick="location.href='/contact/econtact.asp?id=training'">Training</li> <li class="sub" onclick="location.href='/contact/econtact.asp?id=consulting'">Consulting</li> <li class="sub" onclick="location.href='/contact/econtact.asp?id=pressinfo'">Public Relations</li> <li class="sub" onclick="location.href='/contact/econtact.asp?id=hr'">Human Resources</li> </ul> </li> </ul> <form action="/web/20240519184400/https://lsoft.com/search/search.asp" method="post"> <table class="search"> <tr> <td class="leftcol"><input type="text" name="searchinput" placeholder="Search Site" class="searchinput"/></td> <td class="rightcol"><input type="submit" name="go" value="Search"/></td> </tr> </table> </form> </div> </div> </div> <div class="content-wrap" id="content" onmouseover="closeAllMenus()"> <div class="content nosplash"> <div class="padding"> <div id="breadcrumbs"> <p class="breadcrumbs"><a href="corporate.asp">Corporate</a> > <a href="/web/20240519184400/https://lsoft.com/corporate/history-listserv.asp">History of LISTSERV</a></p><hr/> </div> <h1>History of LISTSERV</h1> <div class="center"><img src="/web/20240519184400im_/https://lsoft.com/images/listservtimeline.png" alt="LISTSERV Timeline" title="LISTSERV Timeline" class="image-center"/></div> <br/> <br/> <p class="center">L-Soft is celebrating 30 years of customer success in 2024, but how did it all start? Let's explore ...</p> <br/> <br/> <h3>1986</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_1986.png" alt="Eric Thomas develops LISTSERV in 1986" title="Eric Thomas develops LISTSERV in 1986" class="image-right hide-xs"/> <ul> <li>The beginnings of <span class="nowrap">L-Soft</span> trace back to 1986 when <a href="ericthomas.asp" target="_blank">Eric Thomas</a>, an engineering student in Paris, develops a software program to automate the management of email lists. Before this, all lists had to be administered manually, which was so cumbersome and time-consuming that it threatened the viability of email lists altogether. Eric Thomas' email list management program turned out to be a huge success and became known as LISTSERV.</li> </ul> <h3>1988</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_1988.png" alt="Eric Thomas moves to CERN in Switzerland" title="Eric Thomas moves to CERN in Switzerland" class="image-right hide-xs"/> <ul> <li>Eric Thomas moves to CERN in Switzerland, where the World Wide Web was invented. He continues to develop LISTSERV.</li> <li>The 1000th public LISTSERV list is created.</li> </ul> <h3>1990</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_1990.png" alt="Eric Thomas is hired by SUNET" title="Eric Thomas is hired by SUNET" class="image-right hide-xs"/> <ul> <li>Eric Thomas is hired by SUNET (the Swedish University Network) to help build a computer network with the ambition of making Sweden the leading IT nation in Europe. Because of this, LISTSERV development continues in Stockholm, Sweden.</li> <li>Passive probes are added to LISTSERV.</li> </ul> <h3>1991</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_1991.png" alt="The international BITNET network reaches its peak" title="The international BITNET network reaches its peak" class="image-right hide-xs"/> <ul> <li>The international BITNET network reaches its peak, connecting some 1,400 organizations in 49 countries for the electronic, non-commercial exchange of information in support of research and education. Thanks largely to the volunteer efforts of Eric Thomas, BITNET offers thousands of email lists based on LISTSERV.</li> <li>Eric Thomas does not want his software to disappear with the mainframes, so he starts looking for ways to port LISTSERV to other environments, such as Unix and VMS.</li> </ul> <h3>1992</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_1992.png" alt="Developing LISTSERV" title="Developing LISTSERV" class="image-right hide-xs"/> <ul> <li>Eric Thomas makes changes to the existing LISTSERV code to make it easier to port, should the need arise. LISTSERV is a large application and Eric estimates that it would take 35 to 50 of the mythical "man months" to complete the work, so he starts looking for sponsors and grants to fund the development.</li> </ul> <h3>1993</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_1993.png" alt="LISTSERV is the first software to introduce double opt-in" title="LISTSERV is the first software to introduce double opt-in" class="image-right hide-xs"/> <ul> <li>The grant search proves unsuccessful. Going commercial appears to be the only way to save LISTSERV. The first legal incarnation of L-Soft, the temporary L-Soft, is born in a lawyer's drawer. The company closes its first big sale in July. The business plan is to sell maintenance and new versions of the mainframe product, and then use the proceeds to hire programmers to port the code to Unix and VMS.</li> <li>LISTSERV is the first software to introduce double opt-in, which becomes the global gold standard for permission email. Double opt-in protects subscribers by requiring them to confirm their subscriptions before being added to a mailing list.</li> </ul> <h3>1994</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_1994.png" alt="L-Soft is incorporated" title="L-Soft is incorporated" class="image-right hide-xs"/> <ul> <li>In February of 1994, Eric Thomas incorporates <span class="nowrap">L-Soft</span> in the United States so that LISTSERV can be developed further and ported from VM to other operating systems, such as Unix and VMS.</li> <li>In May of 1994, <span class="nowrap">L-Soft</span> launches the first version of LISTSERV for Unix and VMS.</li> </ul> <h3>1995</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_1995.png" alt="LISTSERV introduces first spam filter" title="LISTSERV introduces first spam filter" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> releases LISTSERV for Windows NT and 95, along with new versions of the Unix, VMS and VM products.</li> <li>LISTSERV introduces its first spam filter. This was not only a first for LISTSERV, but a first for the entire industry.</li> <li><span class="nowrap">L-Soft</span> launches its first email list hosting service. The EASE service is an early example of a cloud-hosted SaaS (Software as a Service) solution and allows customers to manage their email lists without the need to purchase any special hardware or to license the software.</li> </ul> <h3>1996</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_1996.png" alt="LISTSERV adds a web interface" title="LISTSERV adds a web interface" class="image-right hide-xs" style="clear: right"/> <ul> <li>LISTSERV is registered as a <a href="legal.asp" target="_blank">trademark</a>.</li> <li>LISTSERV adds its first web interface, making the software more user-friendly by simplifying email list management and allowing users to administer and control their lists from anywhere on the Internet.</li> </ul> <h3>1997</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_1997.png" alt="L-Soft releases LISTSERV Lite" title="L-Soft releases LISTSERV Lite" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> releases <a href="/web/20240519184400/https://lsoft.com/news/1997/lite-press.asp" target="_blank">LISTSERV Lite</a>, an entry-level version, and <a href="/web/20240519184400/https://lsoft.com/news/1997/free-edition-press.asp" target="_blank">LISTSERV Free Edition</a>, a freeware version for non-profit and hobby use.</li> <li>LISTSERV powers Carl Bildt's newsletter. Carl Bildt, the former Prime Minister of Sweden, started the Internet revolution in politics by being the first Prime Minister in Europe who gave out his email address to the public and published an electronic newsletter.</li> </ul> <h3>1998</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_1998.png" alt="L-Soft launches NetPals" title="L-Soft launches NetPals" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> launches NetPals, a free LISTSERV mailing list service for the international school community.</li> </ul> <h3>1999</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_1999.png" alt="L-Soft opens headquarters in Stockholm" title="L-Soft opens headquarters in Stockholm" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> releases <a href="/web/20240519184400/https://lsoft.com/news/1999/18d-press.asp" target="_blank">LISTSERV 1.8d</a> with database connectivity and mail-merge capabilities, allowing customers to send personalized email messages to targeted recipient lists.</li> <li><span class="nowrap">L-Soft</span> opens its headquarters in Stockholm, Sweden, to continue strengthening its position on the European market.</li> </ul> <h3>2000</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2000.png" alt="L-Soft opens office in London" title="L-Soft opens office in London" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> opens a second European office in London in the United Kingdom.</li> <li>The number of <a href="/web/20240519184400/https://lsoft.com/news/2000/100msubscribers-press.asp" target="_blank">LISTSERV subscriptions surpasses the 100 million mark</a>. The software manages over 170,000 different email lists with more than 100 million list subscriptions worldwide.</li> </ul> <h3>2001</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2001.png" alt="L-Soft announces partnership with F-Secure" title="L-Soft announces partnership with F-Secure" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> <a href="/web/20240519184400/https://lsoft.com/news/2001/maila-press-us.asp" target="_blank">acquires tracking technology</a> and the German development unit of a Swedish email marketing company. The plan is to integrate the tracking technology into LISTSERV.</li> <li><span class="nowrap">L-Soft</span> announces a partnership with F-Secure to <a href="/web/20240519184400/https://lsoft.com/news/2001/antivirus-press-us.asp" target="_blank">integrate F-Secure's Anti-Virus software into LISTSERV</a>. LISTSERV becomes the first mailing list manager in the industry to have built-in anti-virus capabilities.</li> </ul> <h3>2002</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2002.png" alt="L-Soft releases LISTSERV Maestro" title="L-Soft releases LISTSERV Maestro" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> complements the LISTSERV product family by launching the <a href="/web/20240519184400/https://lsoft.com/news/2002/maestro-press-us.asp" target="_blank">LISTSERV Maestro email marketing solution</a>. The new product guides marketers through each step of campaign development, including message creation, response tracking, reporting and analytics.</li> <li><span class="nowrap">L-Soft</span> releases <a href="/web/20240519184400/https://lsoft.com/news/2002/listserv18e-us.asp" target="_blank">LISTSERV 1.8e</a>, featuring a redesigned web interface with task wizards as well as several types of usage and list activity reports to simplify email list management.</li> </ul> <h3>2003</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2003.png" alt="L-Soft participates in the European Union workshop on spam" title="L-Soft participates in the European Union workshop on spam" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> participates in the <a href="/web/20240519184400/https://lsoft.com/news/summer2003/ftcspamforum.pdf" target="_blank">Federal Trade Commission spam forum</a> and the <a href="/web/20240519184400/https://lsoft.com/news/optin2003/eucomments.pdf" target="_blank">European Union workshop on spam</a> in Brussels, submitting comment papers. <span class="nowrap">L-Soft</span> promotes opt-in, to the exclusion of any and all opt-out compromises.</li> <li><span class="nowrap">L-Soft</span> expands virus protection for email lists by launching the <a href="/web/20240519184400/https://lsoft.com/news/2003/avs-us.asp" target="_blank">LISTSERV Anti-Virus Station</a>, which extends the built-in virus protection to all LISTSERV platforms.</li> </ul> <h3>2004</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2004.png" alt="L-Soft launches LISTSERV Choice Awards" title="L-Soft launches LISTSERV Choice Awards" class="image-right hide-xs" style="clear: right"/> <ul> <li><span class="nowrap">L-Soft</span> celebrates its 10th anniversary.</li> <li><span class="nowrap">L-Soft</span> launches the <a href="/web/20240519184400/https://lsoft.com/news/2004/choiceawards2004-us.asp" target="_blank">LISTSERV Choice Awards</a> competition, the only industry-wide recognition program honoring the most interesting, creative, innovative and exemplary usage of LISTSERV mailing list technology.</li> <li><span class="nowrap">L-Soft</span> releases <a href="/web/20240519184400/https://lsoft.com/news/2004/lsv-maestro-us.asp" target="_blank">LISTSERV 14.3 and LISTSERV Maestro 2.0</a> with improved spam-control features and a built-in recipient warehouse that combines data administration and target group creation in one interface.</li> </ul> <h3>2006</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2006.png" alt="L-Soft releases LISTSERV 15.0" title="L-Soft releases LISTSERV 15.0" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> releases new versions of LISTSERV and LISTSERV Maestro that include <a href="/web/20240519184400/https://lsoft.com/news/2006/lsv145-mae21-us.asp" target="_blank">DomainKeys support and a deliverability assessment feature</a> to boost deliverability.</li> <li><span class="nowrap">L-Soft</span> releases <a href="/web/20240519184400/https://lsoft.com/news/2006/listserv150-us.asp" target="_blank">LISTSERV 15.0</a>, a new version of the pioneering email list manager, featuring a completely redesigned web interface with dashboards for both server administrators and list owners.</li> </ul> <h3>2007</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2007.png" alt="LISTSERV adds RSS support" title="LISTSERV adds RSS support" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> releases <a href="/web/20240519184400/https://lsoft.com/news/2007/listserv155-us.asp" target="_blank">LISTSERV 15.5</a>, featuring support for RSS abstracts and the capability to connect to LDAP servers to authenticate user logins, insert LDAP attributes in mail-merge distributions and implement dynamic queries.</li> </ul> <h3>2009</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2009.png" alt="LISTSERV 16.0 is released" title="LISTSERV 16.0 is released" class="image-right hide-xs"/> <ul> <li><a href="/web/20240519184400/https://lsoft.com/news/2009/maestro40-us.asp" target="_blank">LISTSERV Maestro 4.0</a> is released, featuring a unique tracking permission system, which allows marketers to send a mailing to a mixed group of recipients and gather personal tracking information from those who have given permission and non-identifiable, unique tracking from those who haven't.</li> <li><span class="nowrap">L-Soft</span> releases <a href="/web/20240519184400/https://lsoft.com/news/2009/listserv160-us.asp" target="_blank">LISTSERV 16.0</a>, featuring an HTML newsletter template management system and UTF-8 support, allowing lists to operate in virtually any language, adding value and inclusiveness to global and scientific communication.</li> </ul> <h3>2011</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2011.png" alt="LISTSERV celebrates its 25th anniversary" title="LISTSERV celebrates its 25th anniversary" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> celebrates the <a href="/web/20240519184400/https://lsoft.com/news/listserv25years.asp" target="_blank">25th anniversary of LISTSERV</a>.</li> <li><a href="/web/20240519184400/https://lsoft.com/news/2011/maestro50-us.asp" target="_blank">LISTSERV Maestro 5.0</a> is released, featuring improved reporting and analytics as well as social media publishing, allowing senders to integrate their email marketing campaigns with emerging social media.</li> </ul> <h3>2014</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2014.png" alt="L-Soft relocates its U.S. headquarters to Bethesda, MD" title="L-Soft relocates its U.S. headquarters to Bethesda, MD" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> releases <a href="/web/20240519184400/https://lsoft.com/news/2014/listserv160-2014a-us.asp" target="_blank">LISTSERV 16.0-2014b and LISTSERV Maestro 6.0,</a> featuring DMARC support.</li> <li><span class="nowrap">L-Soft</span> celebrates 20 years in business and relocates its U.S. headquarters to Bethesda, Maryland. <span class="nowrap">L-Soft</span> is the first company to participate in Montgomery County's MOVE program, which aims to attract cybersecurity, green technology, IT and life sciences businesses to the county.</li> </ul> <h3>2016</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2016.png" alt="L-Soft releases LISTSERV Maestro 7.0" title="L-Soft releases LISTSERV Maestro 7.0" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> releases <a href="/web/20240519184400/https://lsoft.com/news/2016/maestro70-us.asp" target="_blank">LISTSERV Maestro 7.0</a>, featuring support for touch devices, responsive HTML newsletter templates, improved tracking reports and easier message sequence creation, allowing for better management of automated drip campaigns.</li> </ul> <h3>2018</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2018.png" alt="LISTSERV becomes GDPR compliant" title="LISTSERV becomes GDPR compliant" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> releases <a href="/web/20240519184400/https://lsoft.com/news/2018/listserv165.asp" target="_blank">LISTSERV 16.5 and LISTSERV Maestro 8.2</a>, featuring a <a href="/web/20240519184400/https://lsoft.com/resources/gdpr.asp" target="_blank">GDPR</a> reporting tool and compliance with other recent regulations related to data protection, cybersecurity and privacy.</li> </ul> <h3>2019</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2019.png" alt="L-Soft releases LISTSERV 17.0" title="L-Soft releases LISTSERV 17.0" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> releases <a href="/web/20240519184400/https://lsoft.com/products/listserv_170.asp" target="_blank">LISTSERV 17.0</a>, featuring a brand new web interface built to run on all types of devices, including mobile phones. It also features a new customization interface, seamless list archives with forum and blog modes, an HTML newsletter builder and an integrated newsletter template library.</li> </ul> <h3>2020</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2020.png" alt="L-Soft releases LISTSERV Maestro 9.0" title="L-Soft releases LISTSERV Maestro 9.0" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> releases <a href="/web/20240519184400/https://lsoft.com/news/2020/maestro90.asp" target="_blank">LISTSERV Maestro 9.0</a>, featuring a new user interface with a streamlined workflow, responsive subscription pages and an improved content editor.</li> </ul> <h3>2021</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2021.png" alt="LISTSERV celebrates its 35th anniversary" title="LISTSERV celebrates its 35th anniversary" class="image-right hide-xs"/> <ul> <li>Email and LISTSERV, two of the most consequential IT innovations that are still thriving today, both reach key milestones as email marks 50 years since its invention and LISTSERV celebrates its <a href="/web/20240519184400/https://lsoft.com/news/2021/email-50-listserv-35-years-prweb.asp" target="_blank">35th anniversary</a>.</li> </ul> <h3>2022</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2022.png" alt="L-Soft releases LISTSERV Maestro 10.1" title="L-Soft releases LISTSERV Maestro 10.1" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> releases <a href="/web/20240519184400/https://lsoft.com/news/2022/maestro_10.1.asp" target="_blank">LISTSERV Maestro 10.1</a>, featuring multidimensional analytics, mobile tracking and upgraded drip marketing capabilities for managing automated email campaigns.</li> </ul> <h3>2023</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2023.png" alt="L-Soft releases LISTSERV Maestro 11.0" title="L-Soft releases LISTSERV Maestro 11.0" class="image-right hide-xs"/> <ul> <li><a href="/web/20240519184400/https://lsoft.com/news/2023/maestro-11-introduces-hybrid-lists.asp" target="_blank">LISTSERV Maestro 11.0</a>, the latest major version of L-Soft's email marketing platform, is released, featuring improved integration with LISTSERV, allowing people to manage their discussion groups, newsletters and email marketing campaigns on a single unified platform.</li> <li>Permission email is thriving, launched by the <a href="/web/20240519184400/https://lsoft.com/news/2023/double-optin-30-years-listserv.asp" target="_blank">double opt-in invention in LISTSERV 30 years ago</a>. Double opt-in, also called confirmed opt-in, protects subscribers by requiring them to confirm their subscriptions before being added to a mailing list.</li> </ul> <h3>2024</h3> <img src="/web/20240519184400im_/https://lsoft.com/images/history_2024.png" alt="L-Soft celebrates 30 years in business" title="L-Soft celebrates 30 years in business" class="image-right hide-xs"/> <ul> <li><span class="nowrap">L-Soft</span> celebrates 30 years in business as the exclusive provider of LISTSERV® email list and email marketing technology for global digital communications.</li> </ul> <br/> <br/> <br/> <br/> <br/> <br/> <script type="text/javascript" src="http://web.archive.org/web/20240519184400js_/https://platform-api.sharethis.com/js/sharethis.js#property=651f3fbd6ee9de001217ae6d&product=inline-share-buttons&source=platform" async="async"></script> <div class="sharethis-inline-share-buttons"></div> <br/> <br/> <hr/> <p class="boilerplate"><a 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