Standards - Canadian Marketing Association

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data-placeholder-label="Column 1"> <div> <nav aria-label="Full path to the current page"> <ol class="breadcrumb default"> <li class="breadcrumb-item active" aria-current="page">Maintaining Standards</li> </ol> </nav> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><h1>Standards of Professional Excellence</h1><hr class="thin d-none d-md-block d-lg-block"></div> </div> <section class="zone zone-tertiary-menu-basic"> <div class="tertiary-menu-links custom-dropdown"> <ul> <li> <a href="/resources/maintaining-standards/privacy-protection" target="_self">Privacy Protection</a> </li> <li> <a href="/resources/maintaining-standards/deceptive-marketing-practices" target="_self">Deceptive Marketing Practices</a> </li> <li> <a href="/resources/maintaining-standards/casl" target="_self">CASL</a> </li> <li> <a href="/resources/maintaining-standards/telemarketing" target="_self">Telemarketing</a> </li> <li> <a href="/resources/maintaining-standards/agency-search" target="_self">Agency Search</a> </li> <li> <a href="/resources/maintaining-standards/marketing-to-children-and-teens" target="_self">Marketing to Children & Teens</a> </li> <li> <a href="/resources/maintaining-standards/consumer-protection" target="_self">Consumer Protection</a> </li> <li> <a href="/resources/maintaining-standards/promotional-contests" target="_self">Promotional Contests</a> </li> <li> <a href="/resources/maintaining-standards/cannabis-marketing" target="_self">Cannabis Marketing</a> </li> <li> <a href="/resources/maintaining-standards/gdpr" target="_self">GDPR</a> </li> <li> <a href="/resources/maintaining-standards/adtech" target="_self">Adtech</a> </li> <li> <a href="/resources/maintaining-standards/internet-gaming" target="_self">Internet Gaming</a> </li> <li> <a href="/resources/maintaining-standards/diversity-equity" target="_self">Diversity Equity</a> </li> <li> <a href="/resources/maintaining-standards/accessibility-in-marketing" target="_self">Accessibility in Marketing</a> </li> <li class="mobile-view"><a class="dropdown-item close-dropdown d-lg-none" href="#" role="button" aria-label="click to close the dropdown">Close</a></li> </ul> </div> </section> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><p>We are Canada鈥檚 longstanding leader in marketing self-regulation. Our resources help marketers maintain high standards of professional conduct and comply with legislative and regulatory requirements. Click on a topic above for practical information, tips and guidance that will help you maintain high standards of professional conduct. </p><p>You will also find important guidance and best practices in the <a target="_blank" href="/resources/code-of-ethics-standards">Canadian Marketing Code of Ethics</a>. <br></p><p>The CMA engages with governments and regulatory bodies to advocate for a legislative and regulatory environment where marketing can thrive. 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