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<!doctype html><html lang="it"><head> <meta charset="utf-8"> <title>5 strategie per integrare la raccolta fondi nella missione della tua non profit</title> <link rel="shortcut icon" href="https://blog.iraiser.com/hubfs/iRaiser%20Flavicon%20-%20Black.png"> <meta name="description" content="Scopri 5 strategie per sviluppare una raccolta fondi incentrata sui tuoi donatori ed incrementare i tuoi risultati."> <style>@font-face { font-family: "Inter"; font-weight: 400; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Inter/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Inter/regular.woff") format("woff"), url("/_hcms/googlefonts/Inter/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Inter/regular.woff") format("woff"); } @font-face { font-family: "Inter"; font-weight: 500; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Inter/500.woff2") format("woff2"), url("/_hcms/googlefonts/Inter/500.woff") format("woff"), url("/_hcms/googlefonts/Inter/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Inter/regular.woff") format("woff"); } @font-face { font-family: "Inter"; font-weight: 700; font-style: normal; font-display: swap; src: url("/_hcms/googlefonts/Inter/700.woff2") format("woff2"), url("/_hcms/googlefonts/Inter/700.woff") format("woff"), url("/_hcms/googlefonts/Inter/regular.woff2") format("woff2"), url("/_hcms/googlefonts/Inter/regular.woff") format("woff"); } body { font-family: Inter; } </style> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:description" content="Scopri 5 strategie per sviluppare una raccolta fondi incentrata sui tuoi donatori ed incrementare i tuoi risultati."> <meta property="og:title" content="5 strategie per integrare la raccolta fondi nella missione della tua non profit"> <meta name="twitter:description" content="Scopri 5 strategie per sviluppare una raccolta fondi incentrata sui tuoi donatori ed incrementare i tuoi risultati."> <meta name="twitter:title" content="5 strategie per integrare la raccolta fondi nella missione della tua non profit"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "name": "iRaiser Group", "logo": { "@type": "ImageObject", "url": "https://25786111.fs1.hubspotusercontent-eu1.net/hubfs/25786111/iraiser_logo_black_2024.svg" }, "url": "https://blog.iraiser.com/it/5-strategie-per-integrare-la-raccolta-fondi-nella-missione-della-tua-non-profit", "address": { "@type": "PostalAddress", "addressCountry": "", "addressRegion": "Australia", "addressLocality": "Netherlands, Ireland, Italy, Nordics", "postalCode":"", "streetAddress": "France, Belgium, UK, Germany" }, "knowsLanguage": "it" } </script>  <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "BlogPosting", "mainEntityOfPage": { "@type": "WebPage" }, "name": "5 strategie per integrare la raccolta fondi nella missione della tua non profit", "headline": "5 strategie per integrare la raccolta fondi nella missione della tua non profit", "image": "https://25786111.fs1.hubspotusercontent-eu1.net/hubfs/25786111/headway-5QgIuuBxKwM-unsplash.jpg", "author": { "@type": "Person", "name": "Il Team di iRaiser" }, "datePublished": "novembre 7, 2024 12 PM", "dateModified": "novembre 7, 2024 12 PM", "abstract": "Scopri 5 strategie per sviluppare una raccolta fondi incentrata sui tuoi donatori ed incrementare i tuoi risultati.", "text": "All\u2019International Fundraising Congress 2024 (IFC), organizzato da Resource Alliance, \u00E8 stata posta una domanda cruciale: Come possono gli enti del terzo settore integrare al meglio la raccolta fondi nella loro missione? Per rispondere a questa domanda, Eoghan Beecher - esperto di fundraising e Country Director per iRaiser UK e Irlanda - ha evidenziato 5 strategie per allineare la raccolta fondi con la missione di un\u2019organizzazione non profit, ottimizzando le interazioni con i donatori. Di seguito i 5 consigli condivisi: 1. Ridefinisci il ruolo della raccolta fondi all'interno della tua organizzazione non profit 2. Costruisci un percorso per il donatore incentrato sulla User Experience 3. Integra gli strumenti di raccolta fondi nella tua strategia 4. Sviluppa un approccio incentrato sulla audience 5. Facilita l'esperienza del donatore 1. Ridefinisci il ruolo della raccolta fondi all'interno della tua organizzazione non profit Il fundraising \u00E8 spesso visto come un \u201Cmale necessario\u201D, un\u2019attivit\u00E0 che gli enti del terzo settore tollerano, ma preferiscono non associare direttamente alla loro missione. Come ha sottolineato Eoghan durante il suo intervento all\u2019IFC 2024, questa visione deve cambiare. La raccolta fondi \u00E8 parte integrante della missione di un\u2019organizzazione non profit, perch\u00E9 senza finanziamenti \u00E8 impossibile realizzare i progetti per i quali si sta lavorando. Perch\u00E9 la raccolta fondi \u00E8 essenziale? Le persone vogliono donare e contribuire a una causa. Contrariamente a ci\u00F2 che si pu\u00F2 pensare, sappiamo che molti donatori sono felici e orgogliosi di sostenere monetariamente una causa che sta loro a cuore. La raccolta fondi \u00E8 un atto di sostegno: le persone che donano contribuiscono a sostenere ci\u00F2 che ritengono importante e, in cambio, vogliono essere riconosciute come promotrici di cambiamento, proprio come l'organizzazione che sostengono. Adottare questa prospettiva ci permette di demistificare la raccolta fondi e includerla in un approccio strategico che pone i donatori al centro delle attivit\u00E0 dell'associazione. 2. Costruisci un percorso per il donatore incentrato sulla User Experience La donor journey \u00E8 una delle nozioni chiave sviluppate durante questo intervento. Ogni interazione deve essere pensata come un'opportunit\u00E0 per rafforzare il legame tra il donatore e l'organizzazione. Come si sviluppa una donor journey? Il percorso del donatore \u00E8 composto da quattro fasi principali: Scoperta: i donatori come vengono a conoscenza della tua organizzazione? Decisione: quali elementi li convincono che vale la pena sostenere la tua causa? Azione: cosa li porta effettivamente al tuo sito o a interagire con la tua campagna? Conversione: quali meccanismi consentono loro di passare da semplici potenziali donatori a sostenitori attivi? Comprendendo ogni passaggio, le organizzazioni non profit possono identificare le lacune nelle proprie strategie di fundraising e apportare modifiche per massimizzare l'impatto di ciascuna interazione. Possono anche comprendere l'interdipendenza tra i diversi team all'interno dell\u2019organizzazione, consentendo ai fundraiser di collaborare in modo efficace ed avere un impatto reale. 3. Integra gli strumenti di raccolta fondi nella tua strategia Al fine di facilitare la donor journey, l'uso di soluzioni di raccolta fondi adattate \u00E8 cruciale. L\u2019utilizzo di piattaforme per le donazioni online \u00E8 essenziale per soddisfare le esigenze delle organizzazioni non profit, in particolare per digitalizzare il processo di donazione e personalizzare le interazioni con i sostenitori. Form di donazione online I form per le donazioni online sono uno strumento fondamentale per qualsiasi organizzazione. Devono essere semplici, intuitivi e accessibili su tutti i dispositivi (smartphone, computer o tablet). \u00C8 indispensabile consentire ai donatori di utilizzare i propri metodi di pagamento preferiti, comprese soluzioni flessibili e veloci come ApplePay o GooglePay. Come si pu\u00F2 vedere dal Report di Fundraising di iRaiser, l'utilizzo di questi metodi di pagamento \u00E8 in costante aumento dal 2021, contribuendo ad aumentare il volume delle donazioni e la loro periodicit\u00E0. Crowdfunding, raccolta fondi peer-to-peer e community fundraising Queste soluzioni consentono alle organizzazioni non profit di mobilitare non solo il proprio network diretto, ma anche di attivare le reti dei propri sostenitori e delle proprie community. Il crowdfunding d\u00E0 ai donatori la possibilit\u00E0 di sentirsi coinvolti in progetti specifici e concreti, e alle associazioni di mostrare il proprio apprezzamento, offrendo ricompense a chi contribuisce. Il p2p fundraising permette, invece, di trasformare i propri donatori in ambassador e fundraiser, che chiederanno a chi li circonda di fare una donazione. L'uso di questi strumenti permette a ogni sostenitore di diventare promotore della tua missione. Una campagna di p2p fundraising non solo aumenta il numero dei donatori, ma pu\u00F2 anche diversificare i canali di acquisizione consolidando al tempo stesso il rapporto tra il sostenitore e l\u2019organizzazione. 4. Sviluppa un approccio incentrato sulla audience Un errore commesso spesso dalle organizzazioni non profit, \u00E8 quello di rivolgersi ad un pubblico troppo ristretto, impedendo cos\u00EC a potenziali sostenitori di interagire con un ente che potrebbe interessare loro. \u00C8 quindi essenziale identificare la tua audience, un approccio che combina l'analisi dei dati demografici con criteri comportamentali e test in tempo reale. Alcuni suggerimenti per ottimizzare la segmentazione: Inizia con un pubblico esteso e restringi la selezione man mano che ottieni dati rilevanti. Metti alla prova le tue ipotesi, lanciando diverse campagne di prova per vedere cosa funziona meglio. Adatta il tuo messaggio. I donatori non agiscono tutti allo stesso modo, ma si comportano in maniera diversa a seconda del loro profilo o della fase del loro percorso. Ad esempio, un nuovo donatore non avr\u00E0 le stesse aspettative di un donatore abituale. Per ampliare la tua base di donatori, ti consigliamo di implementare alcune tecniche, e di utilizzare strumenti digitali e strategie basate sui dati. Per esempio: Gli annunci programmatici, che ti consentono di raggiungere un pubblico in modo mirato. Questa strategia \u00E8 basata sui dati e automatizza i processi di acquisizione e vendita di annunci digitali. Utilizza l'apprendimento automatico e gli algoritmi per fornire annunci pertinenti al pubblico giusto e al momento giusto. Piuttosto che essere un meccanismo di risposta diretta (visualizza un annuncio > fai clic > fai una donazione), aiuta ad associare il brand di un\u2019organizzazione a siti online affidabili che i potenziali clienti visitano frequentemente, creando un maggior riconoscimento del brand e un ricordo positivo. Questo aumenta la propensione a donare. Gli annunci programmatici vengono utilizzati per aumentare gli indicatori di prestazione delle donazioni, sia in volume che in importo. Strumenti come Google Analytics 4 (GA4) e API Conversions di Meta aiutano a comprendere meglio i comportamenti dei donatori online e ad adattare le campagne in base ai risultati ottenuti. Queste tecniche non solo raggiungono nuovi donatori, ma aumentano anche il ritorno sull'investimento facendo affidamento su un approccio incentrato sui dati per ottimizzare ogni fase del percorso del donatore. 5. Facilita l'esperienza del donatore Una progettazione incentrata sull\u2019utente \u00E8 essenziale per ridurre gli attriti nel percorso di donazione. Ecco alcune best practice per migliorare l\u2019esperienza del donatore: Pensa all\u2019area \u201Cabove the fold\u201D. \u00C8 fondamentale posizionare contenuti e call to action in aree visibili, per massimizzare engagement e conversioni. Evidenzia le call to action. I tuoi form dovrebbero essere semplici, con un pulsante di donazione chiaramente visibile all'arrivo sulla pagina. Garantisci la compatibilit\u00E0 con tutti i metodi di pagamento. L'aggiunta di soluzioni di pagamento smart e veloci pu\u00F2 ridurre significativamente l'abbandono delle transazioni. Testa regolarmente il tuo sito per garantire che l'esperienza dell'utente rimanga fluida. Integrare la raccolta fondi nella tua missione significa trasformare i donatori in promotori del cambiamento! La raccolta fondi non dovrebbe essere vista come un compito separato, ma come una componente essenziale della missione di un\u2019organizzazione. Ponendo il donatore al centro della tua strategia, utilizzando gli strumenti giusti e ottimizzando ogni punto di contatto, massimizzerai le tue possibilit\u00E0 di coinvolgere donatori fedeli e raggiungere i tuoi obiettivi di raccolta fondi. In sintesi, ecco i passaggi da seguire: Adotta una visione dove la raccolta fondi \u00E8 parte integrante della tua missione. Crea una donor journey identificando ogni punto di contatto. Utilizza strumenti adeguati, come form di donazione online o soluzioni di crowdfunding e p2p fundraising. Identifica e segmenta in modo efficace il tuo pubblico. Migliora l'esperienza dell'utente sulle tue piattaforme per massimizzare le conversioni. Seguendo questi suggerimenti e queste 5 best practice, la tua organizzazione non solo sar\u00E0 in grado di raccogliere pi\u00F9 donazioni, ma anche di rafforzare la propria missione coinvolgendo pienamente i sostenitori nella tua causa. Vuoi altri consigli per raggiungere i diversi segmenti di donatori? Leggi il nostro articolo: \u201CRaccolta fondi online: come rivolgersi ai donatori in modo efficace\u201D.", "url": "https://blog.iraiser.com/it/5-strategie-per-integrare-la-raccolta-fondi-nella-missione-della-tua-non-profit", "publisher": { "@type": "Organization", "name": "iRaiser Group", "logo": { "@type": "ImageObject", "url": "https://25786111.fs1.hubspotusercontent-eu1.net/hubfs/25786111/iraiser_logo_black_2024.svg" } }, "inLanguage": "it", "wordCount": "2247", "keywords": "[Strategia di raccolta fondi]" } </script> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 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class="hs-menu-item hs-menu-depth-3" role="none"><a href="https://www.iraiser.com/it/flex-editor" role="menuitem">FlexEditor</a></li> </ul></li> </ul></li> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children" role="none"><a href="javascript:;" aria-haspopup="true" aria-expanded="false" role="menuitem">Con chi lavoriamo</a> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-2 hs-item-has-children" role="none"><a href="javascript:;" role="menuitem">Customers</a> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-3" role="none"><a href="https://www.iraiser.com/it/i-nostri-clienti" role="menuitem">Our customers</a></li> </ul></li> </ul></li> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children" role="none"><a href="javascript:;" aria-haspopup="true" aria-expanded="false" role="menuitem">Risorse</a> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-2 hs-item-has-children" role="none"><a href="javascript:;" role="menuitem">Learnings</a> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-3" role="none"><a href="https://blog.iraiser.com/it" role="menuitem">Blog</a></li> <li class="hs-menu-item hs-menu-depth-3" role="none"><a href="https://www.iraiser.com/it/risorse-di-fundraising" role="menuitem">Fundraising Guides</a></li> <li class="hs-menu-item hs-menu-depth-3" role="none"><a href="https://www.iraiser.com/it/eventi-e-webinar-di-iraiser" role="menuitem">Events and webinars</a></li> </ul></li> <li class="hs-menu-item hs-menu-depth-2 hs-item-has-children" role="none"><a href="javascript:;" role="menuitem">Trainings</a> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-3" role="none"><a href="https://www.iraiser.com/it/formazioni-iraiser-community-fundraising-platform" role="menuitem">Community Fundraising</a></li> </ul></li> </ul></li> </ul> </div></span></div></div><div id="pwr-js-header-right-bar" class="pwr-header-right-bar "><div class="pwr-header-right-bar__item pwr-header-right-bar__language-switcher"> <a href="#" class="pwr-header-right-bar__link ">it</a> <div class="pwr-dropdown pwr-dropdown--language hs-skip-lang-url-rewrite"><a class="pwr-dropdown__link pwr-header-right-bar__language-link" lang="de" href="https://blog.iraiser.com/de/5-strategien-um-das-online-fundraising-in-deine-mission-zu-integrieren">de</a><a class="pwr-dropdown__link pwr-header-right-bar__language-link" lang="en" href="https://blog.iraiser.com/5-strategies-to-align-online-fundraising-with-your-mission">en</a><a class="pwr-dropdown__link pwr-header-right-bar__language-link" lang="fr" href="https://blog.iraiser.com/fr/5-stratégies-pour-intégrer-la-collecte-de-fonds-à-votre-mission">fr</a></div> </div><div class="pwr-header-right-bar__item pwr-header-right-bar__cta pwr-cta pwr-cta--primary-border pwr-cta--small"> <a href="https://www.iraiser.com/it/contattaci?hsLang=it" class="pwr-cta_button " aria-label="Button Contattaci"> Contattaci</a> </div><div class="pwr-header-right-bar__item pwr-header-right-bar__cta pwr-header-right-bar__cta--second pwr-cta pwr-cta--primary-solid pwr-cta--small"> <a href="https://www.iraiser.com/it/prenota-una-demo?hsLang=it" target="_blank" rel="noopener" class="pwr-cta_button " aria-label="Button Richiedi una demo">Richiedi una demo</a> </div></div><a href="#" id="pwr-js-burger__trigger-open" aria-label="Open Burger Menu" class="pwr-burger__trigger-open vanilla pwr-burger__trigger-open--mobile-only"> <div class="pwr-burger__icon-open"> <span></span> </div> </a></div> </div><div class="pwr-header-advanced-mms"><div class="pwr-header-advanced-mm page-center pwr-header-advanced-mm--shadow pwr-header-advanced-mm--border-radius pwr--relative" data-target="1"> <div class="pwr-adc pwr-adc__height-mode--standard pwr-adc--border-top pwr--light lazyload" style="background-color: rgba(255, 255, 255, 1.0); "> <div class="pwr-adc__wrapper"><div class="pwr-adc-main pwr--relative"><div class="pwr-adc__cols pwr-adc-main__cols pwr--relative"> <div class="pwr-adc__col pwr-adc__col--width-3 pwr--dark pwr--align-fcol-m pwr--relative lazyload" style=" background: linear-gradient(135deg, rgba(4, 4, 5, 1.0) 0%, rgba(86, 86, 107, 1.0) 100%); "> <div class="pwr-adc__content-wrappers "><div class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-1-1-1 pwr--align-fcol-m pwr--align-l pwr--relative lazyload" style=" " data-index="1"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><p style="font-size: 16px;">Attiva la generosità con una gamma completa di soluzioni e consenti alle organizzazioni non profit di creare le proprie esperienze di donazione.</p></div></div></div></div> </div> <div class="pwr-adc__col pwr-adc__col--width-3 pwr--align-fcol-t pwr--relative lazyload" style=""> <div class="pwr-adc__content-wrappers "><div class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-1-2-1 pwr--align-fcol-t pwr--align-l pwr--relative lazyload" style=" " data-index="1"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><h3 style="font-size: 18px;"><strong>SOLUZIONI</strong></h3></div></div></div><a href="https://www.iraiser.com/it/form-per-la-raccolta-fondi-online?hsLang=it" target="_blank" rel="noopener nofollow" class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-1-2-2 pwr-adc__content-wrapper--border-radius pwr--align-fcol-t pwr--align-l pwr--relative lazyload " aria-label="Linked Wrapper" style=" " data-index="2"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><p style="font-size: 16px;">Donation Forms</p></div></div></a><a href="https://www.iraiser.com/it/raccolta-fondi-peer-to-peer?hsLang=it" target="_blank" rel="noopener nofollow" class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-1-2-3 pwr-adc__content-wrapper--border-radius pwr--align-fcol-t pwr--align-l pwr--relative lazyload " aria-label="Linked Wrapper" style=" " data-index="3"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><p style="font-size: 16px;">Peer-to-Peer</p></div></div></a><a href="https://www.iraiser.com/it/piattaforma-di-crowdfunding?hsLang=it" target="_blank" rel="noopener nofollow" class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-1-2-4 pwr-adc__content-wrapper--border-radius pwr--align-fcol-t pwr--align-l pwr--relative lazyload " aria-label="Linked Wrapper" style=" " data-index="4"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><p style="font-size: 16px;">Crowdfunding</p></div></div></a><a href="https://www.iraiser.com/it/piattaforma-di-event-fundraising?hsLang=it" target="_blank" rel="noopener nofollow" class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-1-2-5 pwr-adc__content-wrapper--border-radius pwr--align-fcol-t pwr--align-l pwr--relative lazyload " aria-label="Linked Wrapper" style=" " data-index="5"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><p style="font-size: 16px;">Event fundraising</p></div></div></a></div> </div> <div class="pwr-adc__col pwr-adc__col--width-3 pwr--align-fcol-t pwr--relative lazyload" style=""> <div class="pwr-adc__content-wrappers "><div class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-1-3-1 pwr--align-fcol-t pwr--align-l pwr--relative lazyload" style=" " data-index="1"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><h3 style="font-size: 18px;"><strong>POTENZIAMENTI</strong></h3></div></div></div><a href="https://www.iraiser.com/it/flex-editor?hsLang=it" target="_blank" rel="noopener nofollow" class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-1-3-2 pwr-adc__content-wrapper--border-radius pwr--align-fcol-t pwr--align-l pwr--relative lazyload " aria-label="Linked Wrapper" style=" " data-index="2"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><p style="font-size: 16px;">FlexEditor</p></div></div></a></div> </div> <div class="pwr-adc__col pwr-adc__col--width-3 pwr--align-fcol-t pwr--relative lazyload" style=""> <div class="pwr-adc__content-wrappers "></div> </div></div> </div></div> </div> </div><div class="pwr-header-advanced-mm page-center pwr-header-advanced-mm--shadow pwr-header-advanced-mm--border-radius pwr--relative" data-target="2"> <div class="pwr-adc pwr-adc__height-mode--standard pwr-adc--border-top pwr--light lazyload" style="background-color: rgba(255, 255, 255, 1.0); "> <div class="pwr-adc__wrapper"><div class="pwr-adc-main pwr--relative"><div class="pwr-adc__cols pwr-adc-main__cols pwr--relative"> <div class="pwr-adc__col pwr-adc__col--width-3 pwr--dark pwr--align-fcol-m pwr--relative lazyload" style=" background: linear-gradient(135deg, rgba(4, 4, 5, 1.0) 0%, rgba(86, 86, 107, 1.0) 100%); "> <div class="pwr-adc__content-wrappers "><div class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-2-1-1 pwr--align-fcol-m pwr--align-l pwr--relative lazyload" style=" " data-index="1"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><p style="font-size: 16px;">Scopri come le nostre soluzioni si adattano a supportare gli enti non profit di ogni settore e dimensione.</p></div></div></div></div> </div> <div class="pwr-adc__col pwr-adc__col--width-3 pwr--align-fcol-t pwr--relative lazyload" style=""> <div class="pwr-adc__content-wrappers "><div class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-2-2-1 pwr--align-fcol-t pwr--align-l pwr--relative lazyload" style=" " data-index="1"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><h3 style="font-size: 18px;"><strong>CLIENTI</strong></h3></div></div></div><a href="https://www.iraiser.com/it/i-nostri-clienti?hsLang=it" target="_blank" rel="noopener nofollow" class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-2-2-2 pwr-adc__content-wrapper--border-radius pwr--align-fcol-t pwr--align-l pwr--relative lazyload " aria-label="Linked Wrapper" style=" " data-index="2"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><p style="font-size: 16px;">I nostri clienti</p></div></div></a></div> </div> <div class="pwr-adc__col pwr-adc__col--width-3 pwr--align-fcol-t pwr--relative lazyload" style=""> <div class="pwr-adc__content-wrappers "></div> </div> <div class="pwr-adc__col pwr-adc__col--width-3 pwr--align-fcol-t pwr--relative lazyload" style=""> <div class="pwr-adc__content-wrappers "></div> </div></div> </div></div> </div> </div><div class="pwr-header-advanced-mm page-center pwr-header-advanced-mm--shadow pwr-header-advanced-mm--border-radius pwr--relative" data-target="3"> <div class="pwr-adc pwr-adc__height-mode--standard pwr-adc--border-top pwr--light lazyload" style="background-color: rgba(255, 255, 255, 1.0); "> <div class="pwr-adc__wrapper"><div class="pwr-adc-main pwr--relative"><div class="pwr-adc__cols pwr-adc-main__cols pwr--relative"> <div class="pwr-adc__col pwr-adc__col--width-3 pwr--dark pwr--align-fcol-m pwr--relative lazyload" style=" background: linear-gradient(135deg, rgba(4, 4, 5, 1.0) 0%, rgba(86, 86, 107, 1.0) 100%); "> <div class="pwr-adc__content-wrappers "><div class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-3-1-1 pwr--align-fcol-m pwr--align-l pwr--relative lazyload" style=" " data-index="1"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><p style="font-size: 16px;">Padroneggia il digital fundraising e scopri le ultime tendenze e i report di raccolta fondi.</p></div></div></div></div> </div> <div class="pwr-adc__col pwr-adc__col--width-3 pwr--align-fcol-t pwr--relative lazyload" style=""> <div class="pwr-adc__content-wrappers "><div class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-3-2-1 pwr--align-fcol-t pwr--align-l pwr--relative lazyload" style=" " data-index="1"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><h3 style="font-size: 18px;"><strong>RISORSE DI FUNDRAISING</strong></h3></div></div></div><a href="https://blog.iraiser.com/it" target="_blank" rel="noopener nofollow" class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-3-2-2 pwr-adc__content-wrapper--border-radius pwr--align-fcol-t pwr--align-l pwr--relative lazyload " aria-label="Linked Wrapper" style=" " data-index="2"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><p style="font-size: 16px;">Blog</p></div></div></a><a href="https://www.iraiser.com/it/risorse-di-fundraising?hsLang=it" target="_blank" rel="noopener nofollow" class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-3-2-3 pwr-adc__content-wrapper--border-radius pwr--align-fcol-t pwr--align-l pwr--relative lazyload " aria-label="Linked Wrapper" style=" " data-index="3"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><p style="font-size: 16px;">Guide di fundraising</p></div></div></a><a href="https://www.iraiser.com/it/eventi-e-webinar-di-iraiser?hsLang=it" target="_blank" rel="noopener nofollow" class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-3-2-4 pwr-adc__content-wrapper--border-radius pwr--align-fcol-t pwr--align-l pwr--relative lazyload " aria-label="Linked Wrapper" style=" " data-index="4"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><p style="font-size: 16px;">Eventi e webinar </p></div></div></a></div> </div> <div class="pwr-adc__col pwr-adc__col--width-3 pwr--align-fcol-t pwr--relative lazyload" style=""> <div class="pwr-adc__content-wrappers "><div class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-3-3-1 pwr--align-fcol-t pwr--align-l pwr--relative lazyload" style=" " data-index="1"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><h3 style="font-size: 18px;"><strong>FORMAZIONI</strong></h3></div></div></div><a href="https://www.iraiser.com/it/formazioni-iraiser-community-fundraising-platform?hsLang=it" target="_blank" rel="noopener nofollow" class="pwr-adc__content-wrapper pwr-adc__content-wrapper--ix-3-3-2 pwr-adc__content-wrapper--border-radius pwr--align-fcol-t pwr--align-l pwr--relative lazyload " aria-label="Linked Wrapper" style=" " data-index="2"> <div class="pwr-adc-content pwr-adc-content--text "><div class="pwr-adc-content__text pwr-rich-text"><p style="font-size: 16px;">Community fundraising </p></div></div></a></div> </div> <div class="pwr-adc__col pwr-adc__col--width-3 pwr--align-fcol-t pwr--relative lazyload" style=""> <div class="pwr-adc__content-wrappers "></div> </div></div> </div></div> </div> </div></div></div></div></div> <div class="container-fluid header-bottom__container"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> </div> </div> </div> </div> </header></div><main id="main-content" class="body-container-wrapper body-container-wrapper--blog-post"> <div class="body-container"><div id="hs_cos_wrapper_blog-post-header" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-post-header pwr--dark "><div class="pwr-post-featured vanilla pwr-post-featured--small lazyload" style=""> <picture class="pwr--abs-full pwr-bg"><source 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center;width:100%;height:100%;" fetchpriority="high" decoding="sync"> </picture><div class="pwr--abs-full pwr-bg-overlay" style="background-color: rgba(30, 24, 51, 0.6)"></div> <div class="pwr-post-featured__info-box"> <div class="pwr-post-item__author" id="hubspot-author_data" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"><span class="pwr-post-item__n-min-read">7 min read</span></div> <h1 class="pwr-post-featured__title pwr-post-header__title--reduced pwr--toc-ignore"><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">5 strategie per integrare la raccolta fondi nella missione della tua non profit</span></h1> </div> </div></div></div><div id="hs_cos_wrapper_prev-next-nav" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div 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data-hs-cos-type="rich_text"><p>All’International Fundraising Congress 2024 (IFC), organizzato da Resource Alliance, è stata posta una domanda cruciale: <strong>Come possono gli enti del terzo settore integrare al meglio la raccolta fondi nella loro missione?</strong> </p>  <p style="font-size: 18px; font-weight: normal;"><span style="color: #000000;"><span style="color: #000000;">Per rispondere a questa domanda, Eoghan Beecher - esperto di fundraising e Country Director per iRaiser UK e Irlanda - ha evidenziato </span><strong><span style="color: #000000;">5 strategie per</span></strong><span style="color: #000000;"> </span><strong><span style="color: #000000;">allineare la raccolta fondi con la missione di un’organizzazione non profit</span></strong><span style="color: #000000;">, ottimizzando le interazioni con i donatori.</span></span></p> <p style="font-size: 18px; font-weight: normal;"><span style="color: #000000; font-size: 18px;"><span style="color: #000000;"><span style="color: #000000;">Di seguito i 5 consigli condivisi: </span></span></span></p> <p style="font-weight: bold;"><a href="#raccolta-fondi-1" rel="noopener">1. Ridefinisci il ruolo della raccolta fondi all'interno della tua organizzazione non profit</a><br><a href="#raccolta-fondi-2" rel="noopener">2. Costruisci un percorso per il donatore incentrato sulla User Experience</a><br><a href="#raccolta-fondi-3" rel="noopener">3. Integra gli strumenti di raccolta fondi nella tua strategia</a><br><a href="#raccolta-fondi-4" rel="noopener">4. Sviluppa un approccio incentrato sulla audience</a><br><a href="#raccolta-fondi-5" rel="noopener">5. Facilita l'esperienza del donatore</a><br><br></p> <a id="raccolta-fondi-1" data-hs-anchor="true"></a> <h2 id="la-fiche-donateur,-un-outil-clé-pour-simplifier-la-gestion-des-contacts-au-quotidien" style="font-size: 38px;"><strong>1. Ridefinisci il ruolo della raccolta fondi all'interno della tua organizzazione non profit</strong></h2> <p>Il fundraising è spesso visto come un “male necessario”, un’attività che gli enti del terzo settore tollerano, ma preferiscono non associare direttamente alla loro missione. Come ha sottolineato Eoghan durante il suo intervento all’<a href="https://www.resource-alliance.org/event/ifc-2024/" rel="noopener" target="_blank">IFC 2024</a>, questa visione deve cambiare. La raccolta fondi <strong>è parte integrante della missione di un’organizzazione non profit</strong>, perché senza finanziamenti è impossibile realizzare i progetti per i quali si sta lavorando.</p> <p><strong>Perché la raccolta fondi è essenziale?</strong></p> <ul> <li> <p><strong>Le persone vogliono donare e contribuire a una causa</strong>. Contrariamente a ciò che si può pensare, sappiamo che molti donatori sono felici e orgogliosi di sostenere monetariamente una causa che sta loro a cuore.</p> </li> <li> <p><strong>La raccolta fondi è un atto di sostegno</strong>: le persone che donano contribuiscono a sostenere ciò che ritengono importante e, in cambio, vogliono essere riconosciute come promotrici di cambiamento, proprio come l'organizzazione che sostengono.</p> </li> </ul> <p>Adottare questa prospettiva ci permette di demistificare la raccolta fondi e includerla in un approccio strategico che pone i donatori al centro delle attività dell'associazione.<br><br></p> <a id="raccolta-fondi-2" data-hs-anchor="true"></a> <h2 id="la-fiche-donateur,-un-outil-clé-pour-simplifier-la-gestion-des-contacts-au-quotidien" style="font-size: 38px;">2. Costruisci un percorso per il donatore incentrato sulla User Experience</h2> <p>La <strong>donor journey</strong> è una delle nozioni chiave sviluppate durante questo intervento. Ogni interazione deve essere pensata come un'opportunità per rafforzare il legame tra il donatore e l'organizzazione.</p> <p> </p> <h4 style="font-size: 18px;"><strong><span style="color: #000000;">Come si sviluppa una donor journey?</span></strong></h4> <p>Il percorso del donatore è composto da quattro fasi principali:</p> <ul> <li aria-level="1"> <p><strong>Scoperta</strong>: i donatori come vengono a conoscenza della tua organizzazione?</p> </li> <li aria-level="1"> <p><strong>Decisione</strong>: quali elementi li convincono che vale la pena sostenere la tua causa?</p> </li> <li aria-level="1"> <p><strong>Azione</strong>: cosa li porta effettivamente al tuo sito o a interagire con la tua campagna?</p> </li> <li aria-level="1"> <p><strong>Conversione</strong>: quali meccanismi consentono loro di passare da semplici potenziali donatori a sostenitori attivi?</p> </li> </ul> <p>Comprendendo ogni passaggio, le organizzazioni non profit possono identificare le lacune nelle proprie strategie di fundraising e apportare modifiche per massimizzare l'impatto di ciascuna interazione. Possono anche comprendere l'interdipendenza tra i diversi team all'interno dell’organizzazione, consentendo ai fundraiser di collaborare in modo efficace ed avere un impatto reale.<br><br></p> <a id="raccolta-fondi-3" data-hs-anchor="true"></a> <h2 id="la-fiche-donateur,-un-outil-clé-pour-simplifier-la-gestion-des-contacts-au-quotidien" style="font-size: 38px;">3. Integra gli strumenti di raccolta fondi nella tua strategia</h2> <p>Al fine di facilitare la donor journey, l'uso di <strong>soluzioni di raccolta fondi adattate</strong> è cruciale. L’utilizzo di piattaforme per le donazioni online è essenziale per soddisfare le esigenze delle organizzazioni non profit, in particolare per digitalizzare il processo di donazione e personalizzare le interazioni con i sostenitori.<br><br></p> <h3 style="font-size: 28px;"><strong><span style="color: #000000;">Form di donazione online</span></strong></h3> <p>I form per le donazioni online sono uno strumento fondamentale per qualsiasi organizzazione. Devono essere semplici, intuitivi e accessibili su tutti i dispositivi (smartphone, computer o tablet). È indispensabile consentire ai donatori di utilizzare i propri metodi di pagamento preferiti, comprese soluzioni flessibili e veloci come <strong>ApplePay</strong> o <strong>GooglePay</strong>. Come si può vedere dal <a href="https://hello.iraiser.com/it/report-di-fundraising-2023-analisi-annuale-sulla-raccolta-fondi-online?__hstc=212388875.ef8c75bafcfad486e5adbb53c351968f.1730817468261.1730817468261.1730817468261.1&__hssc=212388875.1.1730817468261&__hsfp=3463219587&hsLang=it" rel="noopener" target="_blank"><span>Report di Fundraising di iRaiser</span></a>, l'utilizzo di questi metodi di pagamento è in costante aumento dal 2021, contribuendo ad aumentare il volume delle donazioni e la loro periodicità.</p> <h4> </h4> <h3 style="font-size: 28px;"><strong><span style="color: #000000;">Crowdfunding, raccolta fondi peer-to-peer e community fundraising</span></strong></h3> <p>Queste soluzioni consentono alle organizzazioni non profit di mobilitare non solo il proprio network diretto, ma anche di attivare le reti dei propri sostenitori e delle proprie community. Il <strong>crowdfunding</strong> dà ai donatori la possibilità di sentirsi coinvolti in progetti specifici e concreti, e alle associazioni di mostrare il proprio apprezzamento, offrendo ricompense a chi contribuisce. </p> <p>Il <a href="https://www.iraiser.com/it/raccolta-fondi-peer-to-peer?__hstc=212388875.ef8c75bafcfad486e5adbb53c351968f.1730817468261.1730817468261.1730817468261.1&__hssc=212388875.1.1730817468261&__hsfp=3463219587&hsLang=it" rel="noopener" target="_blank"><span>p2p fundraising</span></a> permette, invece, di trasformare i propri donatori in ambassador e fundraiser, che chiederanno a chi li circonda di fare una donazione. L'uso di questi strumenti permette a <strong>ogni sostenitore di diventare promotore della tua missione</strong>. Una campagna di p2p fundraising non solo aumenta il numero dei donatori, ma può anche diversificare i canali di acquisizione consolidando al tempo stesso il rapporto tra il sostenitore e l’organizzazione.<br><br></p> <a id="raccolta-fondi-4" data-hs-anchor="true"></a> <h2 id="la-fiche-donateur,-un-outil-clé-pour-simplifier-la-gestion-des-contacts-au-quotidien" style="font-size: 38px;">4. Sviluppa un approccio incentrato sulla audience</h2> <p>Un errore commesso spesso dalle organizzazioni non profit, è quello di rivolgersi ad un pubblico troppo ristretto, impedendo così a potenziali sostenitori di interagire con un ente che potrebbe interessare loro.</p> <p>È quindi essenziale<strong> identificare la tua audience</strong>, un approccio che combina l'analisi dei dati demografici con criteri comportamentali e test in tempo reale.</p> <p>Alcuni suggerimenti per ottimizzare la segmentazione:</p> <ul> <li aria-level="1"> <p><strong>Inizia con un pubblico esteso</strong> e restringi la selezione man mano che ottieni dati rilevanti.</p> </li> <li aria-level="1"> <p><strong>Metti alla prova le tue ipotesi</strong>, lanciando diverse campagne di prova per vedere cosa funziona meglio.</p> </li> <li aria-level="1"> <p><strong>Adatta il tuo messaggio</strong>. I donatori non agiscono tutti allo stesso modo, ma si comportano in maniera diversa a seconda del loro profilo o della fase del loro percorso. Ad esempio, un nuovo donatore non avrà le stesse aspettative di un donatore abituale.</p> </li> </ul> <p>Per ampliare la tua base di donatori, ti consigliamo di implementare alcune tecniche, e di utilizzare strumenti digitali e strategie basate sui dati. Per esempio: </p> <ul> <li aria-level="1"> <p><strong>Gli annunci programmatici</strong>, che ti consentono di raggiungere un pubblico in modo mirato. Questa strategia è basata sui dati e automatizza i processi di acquisizione e vendita di annunci digitali. Utilizza l'apprendimento automatico e gli algoritmi per fornire annunci pertinenti al pubblico giusto e al momento giusto.</p> </li> </ul> <p>Piuttosto che essere un meccanismo di risposta diretta (visualizza un annuncio > fai clic > fai una donazione), aiuta ad associare il brand di un’organizzazione a siti online affidabili che i potenziali clienti visitano frequentemente, creando un maggior riconoscimento del brand e un ricordo positivo. Questo aumenta la propensione a donare. Gli annunci programmatici vengono utilizzati per aumentare gli indicatori di prestazione delle donazioni, sia in volume che in importo.</p> <ul> <li aria-level="1"> <p>Strumenti come <a href="https://support.google.com/analytics/answer/10089681?hl=fr" rel="noopener" target="_blank"><span>Google Analytics 4</span></a> (GA4) e <a href="https://developers.facebook.com/docs/marketing-api/conversions-api?locale=it_IT" rel="noopener" target="_blank"><span>API Conversions di Meta</span></a> aiutano a comprendere meglio i comportamenti dei donatori online e ad adattare le campagne in base ai risultati ottenuti. </p> </li> </ul> <p>Queste tecniche non solo raggiungono nuovi donatori, ma aumentano anche il ritorno sull'investimento facendo affidamento su un approccio incentrato sui dati per ottimizzare ogni fase del percorso del donatore.</p> <h3> </h3> <a id="raccolta-fondi-5" data-hs-anchor="true"></a> <h2 id="la-fiche-donateur,-un-outil-clé-pour-simplifier-la-gestion-des-contacts-au-quotidien" style="font-size: 38px;">5. Facilita l'esperienza del donatore</h2> <p>Una progettazione incentrata sull’utente è essenziale per ridurre gli attriti nel percorso di donazione. Ecco alcune best practice per migliorare l’esperienza del donatore:</p> <ul> <li aria-level="1"> <p><strong>Pensa all’area “above the fold”</strong>. È fondamentale posizionare contenuti e call to action in aree visibili, per massimizzare engagement e conversioni.</p> </li> <li aria-level="1"> <p><strong>Evidenzia le call to action</strong><span style="font-weight: normal;">.</span> I tuoi form dovrebbero essere semplici, con un pulsante di donazione chiaramente visibile all'arrivo sulla pagina.</p> </li> <li aria-level="1"> <p><strong>Garantisci la compatibilità con tutti i metodi di pagamento</strong>. L'aggiunta di soluzioni di pagamento smart e veloci può ridurre significativamente l'abbandono delle transazioni.</p> </li> <li aria-level="1"> <p><strong>Testa regolarmente</strong> il tuo sito per garantire che l'esperienza dell'utente rimanga fluida.</p> </li> </ul> <h1> </h1> <h2 id="la-fiche-donateur,-un-outil-clé-pour-simplifier-la-gestion-des-contacts-au-quotidien" style="font-size: 38px;">Integrare la raccolta fondi nella tua missione significa trasformare i donatori in promotori del cambiamento!</h2> <p><strong>La raccolta fondi non dovrebbe essere vista come un compito separato, ma come una componente essenziale della missione di un’organizzazione</strong>. Ponendo il donatore al centro della tua strategia, utilizzando gli strumenti giusti e ottimizzando ogni punto di contatto, massimizzerai le tue possibilità di coinvolgere donatori fedeli e raggiungere i tuoi obiettivi di raccolta fondi.</p> <p>In sintesi, ecco i passaggi da seguire:</p> <ul> <li aria-level="1"> <p>Adotta una visione dove <strong>la raccolta fondi è parte integrante della tua missione</strong>.</p> </li> <li aria-level="1"> <p>Crea una<strong> donor journey</strong> identificando ogni punto di contatto.</p> </li> <li aria-level="1"> <p><strong>Utilizza strumenti adeguati</strong>, come <a href="https://www.iraiser.com/it/form-per-la-raccolta-fondi-online?hsLang=it" rel="noopener" target="_blank">form di donazione online</a> o soluzioni di crowdfunding e p2p fundraising.</p> </li> <li aria-level="1"> <p><strong>Identifica e segmenta in modo efficace il tuo pubblico</strong>.</p> </li> <li aria-level="1"> <p><strong>Migliora l'esperienza dell'utente</strong> sulle tue piattaforme per massimizzare le conversioni.</p> </li> </ul> <p>Seguendo questi suggerimenti e queste 5 best practice, la tua organizzazione non solo sarà in grado di raccogliere più donazioni, ma anche di rafforzare la propria missione coinvolgendo pienamente i sostenitori nella tua causa. Vuoi altri consigli per raggiungere i diversi segmenti di donatori? Leggi il nostro articolo: “<a href="/it/raccolta-fondi-online-come-rivolgersi-ai-donatori-in-modo-efficace?hsLang=it" rel="noopener" target="_blank"><span>Raccolta fondi online: come rivolgersi ai donatori in modo efficace</span></a>”.</p></span></div> </div></div><div id="hs_cos_wrapper_blog-post-preview" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-sec-posts pwr-sec-posts--standard vanilla pwr--light pwr-sec-posts--vertical-layout pwr--margin-t-0 pwr--margin-b-0 lazyload" style=""> <div class="page-center pwr--relative"> <div class="row-fluid"><div class="pwr-sec-posts__intro-sec pwr-sec__intro-sec pwr-sec-posts__intro-sec--standard "><h2 class="pwr-sec__title pwr-heading-style--default pwr-sec__title--narrow pwr-sec-posts__title" tmp-data-aos="fade-in" tmp-data-aos-delay="50">ARTICOLI CORRELATI</h2></div><div class="pwr-sec-posts__container pwr-sec-posts__container--standard pwr--neg-margin-lr-10 pwr--clearfix" tmp-data-aos="fade-in" tmp-data-aos-delay="50"><script> var post_formatter_client_blog_post_preview = function(blog_post) { const formatBlogDate = function(locale, date) { locales = [] if(locale && locale !== ''){ locales.push(locale); } locales.push("en"); try { // Try format with Intl. 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