"Promoting Male Online Gamers’ Positive User Experience" by Zixiu Guo, Ji-Rong Jeff Peng et al.

<!DOCTYPE html> <html lang="en"> <head><script type='text/javascript' src='//cdnjs.cloudflare.com/ajax/libs/yui/3.6.0/yui/yui-min.js'></script><script type='text/javascript' src='//ajax.googleapis.com/ajax/libs/jquery/1.10.2/jquery.min.js'></script><script type='text/javascript' src='https://assets.adobedtm.com/4a848ae9611a/d0e96722185b/launch-d525bb0064d8.min.js'></script><script type='text/javascript' src=/assets/nr_browser_production.js></script>  <meta charset="utf-8"> <meta name="viewport" content="width=device-width"> <title> "Promoting Male Online Gamers’ Positive User Experience" by Zixiu Guo, Ji-Rong Jeff Peng et al. </title>  <meta itemprop="name" content="Promoting Male Online Gamers’ Positive User Experience: A Hierarchical Approach"> <meta property="og:title" content="Promoting Male Online Gamers’ Positive User Experience: A Hierarchical Approach"> <meta name="twitter:title" content="Promoting Male Online Gamers’ Positive User Experience: A Hierarchical Approach"> <meta property="article:author" content="Zixiu Guo"> <meta name="author" content="Zixiu Guo"> <meta property="article:author" content="Ji-Rong Jeff Peng"> <meta name="author" content="Ji-Rong Jeff Peng"> <meta property="article:author" content="Michael Cahalane"> <meta name="author" content="Michael Cahalane"> <meta property="article:author" content="Yuan Li"> <meta name="author" content="Yuan Li"> <meta name="robots" content="noodp, noydir"> <meta name="description" content="Exploring the intricate online gaming landscape, we employ the means-end chain (MEC) theory to investigate male players’ positive user experience (UX) to understand how specific game attributes fulfill male players' psychological needs and lead to positive experiences. We conducted in-depth interviews with 15 male participants with experience in multiplayer online games. We designed these interviews to explore the participants’ gaming experiences. In particular, the interviews focused on the game attributes they valued, the psychological needs they sought to fulfill, and the positive experiences they derived from gaming. We analyzed the interview data using a laddering technique, a qualitative research method that identifies the linkages between product attributes, benefits, and values. Our findings reveal that male players in our study primarily sought to fulfill six psychological needs through online gaming: autonomy, competence, personal growth, player engagement, pride, and relatedness. We found a link between specific game attributes and their realization, which leads to positive user experiences characterized by enjoyment, satisfaction, and fulfillment. This study contributes to the literature by explaining male players’ positive user experience in a nuanced manner. It offers valuable insights for game designers and companies to create more customized engaging and satisfying gaming experiences."> <meta itemprop="description" content="Exploring the intricate online gaming landscape, we employ the means-end chain (MEC) theory to investigate male players’ positive user experience (UX) to understand how specific game attributes fulfill male players' psychological needs and lead to positive experiences. We conducted in-depth interviews with 15 male participants with experience in multiplayer online games. We designed these interviews to explore the participants’ gaming experiences. In particular, the interviews focused on the game attributes they valued, the psychological needs they sought to fulfill, and the positive experiences they derived from gaming. We analyzed the interview data using a laddering technique, a qualitative research method that identifies the linkages between product attributes, benefits, and values. Our findings reveal that male players in our study primarily sought to fulfill six psychological needs through online gaming: autonomy, competence, personal growth, player engagement, pride, and relatedness. We found a link between specific game attributes and their realization, which leads to positive user experiences characterized by enjoyment, satisfaction, and fulfillment. This study contributes to the literature by explaining male players’ positive user experience in a nuanced manner. It offers valuable insights for game designers and companies to create more customized engaging and satisfying gaming experiences."> <meta name="twitter:description" content="Exploring the intricate online gaming landscape, we employ the means-end chain (MEC) theory to investigate male players’ positive user experience (UX) to understand how specific game attributes fulfill male players' psychological needs and lead to positive experiences. We conducted in-depth interviews with 15 male participants with experience in multiplayer online games. We designed these interviews to explore the participants’ gaming experiences. In particular, the interviews focused on the game attributes they valued, the psychological needs they sought to fulfill, and the positive experiences they derived from gaming. We analyzed the interview data using a laddering technique, a qualitative research method that identifies the linkages between product attributes, benefits, and values. Our findings reveal that male players in our study primarily sought to fulfill six psychological needs through online gaming: autonomy, competence, personal growth, player engagement, pride, and relatedness. We found a link between specific game attributes and their realization, which leads to positive user experiences characterized by enjoyment, satisfaction, and fulfillment. This study contributes to the literature by explaining male players’ positive user experience in a nuanced manner. It offers valuable insights for game designers and companies to create more customized engaging and satisfying gaming experiences."> <meta property="og:description" content="Exploring the intricate online gaming landscape, we employ the means-end chain (MEC) theory to investigate male players’ positive user experience (UX) to understand how specific game attributes fulfill male players' psychological needs and lead to positive experiences. We conducted in-depth interviews with 15 male participants with experience in multiplayer online games. We designed these interviews to explore the participants’ gaming experiences. In particular, the interviews focused on the game attributes they valued, the psychological needs they sought to fulfill, and the positive experiences they derived from gaming. We analyzed the interview data using a laddering technique, a qualitative research method that identifies the linkages between product attributes, benefits, and values. Our findings reveal that male players in our study primarily sought to fulfill six psychological needs through online gaming: autonomy, competence, personal growth, player engagement, pride, and relatedness. We found a link between specific game attributes and their realization, which leads to positive user experiences characterized by enjoyment, satisfaction, and fulfillment. This study contributes to the literature by explaining male players’ positive user experience in a nuanced manner. It offers valuable insights for game designers and companies to create more customized engaging and satisfying gaming experiences."> <meta name="keywords" content="Positive User Experience, Male Online Gamers, Human-Computer Interaction (HCI), Means-End Chain, Repertory Grid Interview, Laddering Interview"> <meta name="bepress_citation_journal_title" content="AIS Transactions on Human-Computer Interaction"> <meta name="bepress_citation_firstpage" content="272"> <meta name="bepress_citation_lastpage" content="308"> <meta name="bepress_citation_author" content="Guo, Zixiu"> <meta name="bepress_citation_author_institution" content="The University of New South Wales"> <meta name="bepress_citation_author" content="Peng, Ji-Rong Jeff"> <meta name="bepress_citation_author_institution" content="The University of New South Wales"> <meta name="bepress_citation_author" content="Cahalane, Michael"> <meta name="bepress_citation_author_institution" content="The University of New South Wales"> <meta name="bepress_citation_author" content="Li, Yuan"> <meta name="bepress_citation_author_institution" content="Hebei University of Technology"> <meta name="bepress_citation_title" content="Promoting Male Online Gamers’ Positive User Experience: A Hierarchical Approach"> <meta name="bepress_citation_date" content="2024"> <meta name="bepress_citation_volume" content="16"> <meta name="bepress_citation_issue" content="3">   <meta name="bepress_citation_pdf_url" content="https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1212&context=thci"> <meta name="bepress_citation_abstract_html_url" content="https://aisel.aisnet.org/thci/vol16/iss3/1"> <meta name="bepress_citation_doi" content="10.17705/1thci.00207"> <meta name="bepress_citation_issn" content="1944-3900"> <meta name="bepress_citation_online_date" content="2024/9/30"> <meta name="viewport" content="width=device-width">  <meta name="twitter:card" content="summary">  <meta property="og:type" content="article"> <meta property="og:url" 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href="https://aisel.aisnet.org/thci/vol16/iss3" class="ignore" >Iss. 3 (2024)</a> </p> </div> <div class="clear"> </div>   <h1 class="inherit-title"> <a href="https://aisel.aisnet.org/thci" title="AIS Transactions on Human-Computer Interaction" > AIS Transactions on Human-Computer Interaction </a> </h1>     <script type="text/javascript" src="/assets/floatbox/floatbox.js"></script>     <div id="sub"> <div id="alpha"><div id='title' class='element'> <h1><a href='https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1212&context=thci'>Promoting Male Online Gamers’ Positive User Experience: A Hierarchical Approach</a></h1> </div> <div class='clear'></div> <div id='authors' class='element'> <h2 class='visually-hidden'>Authors</h2> <p class="author"><a href='https://aisel.aisnet.org/do/search/?q=bp_author_id%3A%22f13ea4dd-2386-41ab-ab41-f904708d1661%22%20OR%20%28author%3A%22Zixiu%20Guo%22%20AND%20-bp_author_id%3A%5B%2A%20TO%20%2A%5D%29&start=0&context=509156'><strong>Zixiu Guo</strong>, <em>The University of New South Wales</em></a><a rel="nofollow" href="https://network.bepress.com/api/follow/subscribe?user=NzY1NzBlNDA4OWQyNzY3ZA%3D%3D&institution=NWQ1NzUyN2I3ZmY0OTU5NQ%3D%3D&format=html" data-follow-set="user:NzY1NzBlNDA4OWQyNzY3ZA== institution:NWQ1NzUyN2I3ZmY0OTU5NQ==" title="Follow Zixiu Guo" class="btn followable">Follow</a><br /> <a href='https://aisel.aisnet.org/do/search/?q=bp_author_id%3A%22dc51f7a6-2911-47c6-ba8b-ae6823c21e85%22%20OR%20%28author%3A%22Ji-Rong%20Jeff%20Peng%22%20AND%20-bp_author_id%3A%5B%2A%20TO%20%2A%5D%29&start=0&context=509156'><strong>Ji-Rong Jeff Peng</strong>, <em>The University of New South Wales</em></a><a rel="nofollow" href="https://network.bepress.com/api/follow/subscribe?user=YWIyYjEyNTQ1Y2Y5YmMwZA%3D%3D&institution=NWQ1NzUyN2I3ZmY0OTU5NQ%3D%3D&format=html" data-follow-set="user:YWIyYjEyNTQ1Y2Y5YmMwZA== institution:NWQ1NzUyN2I3ZmY0OTU5NQ==" title="Follow Ji-Rong Jeff Peng" class="btn followable">Follow</a><br /> <a href='https://aisel.aisnet.org/do/search/?q=bp_author_id%3A%223a1242ff-417d-433f-b7ff-d824ae5f73d3%22%20OR%20%28author%3A%22Michael%20Cahalane%22%20AND%20-bp_author_id%3A%5B%2A%20TO%20%2A%5D%29&start=0&context=509156'><strong>Michael Cahalane</strong>, <em>The University of New South Wales</em></a><a rel="nofollow" href="https://network.bepress.com/api/follow/subscribe?user=MTNhOTkxOGJmYjMyOWU0Yw%3D%3D&institution=NWQ1NzUyN2I3ZmY0OTU5NQ%3D%3D&format=html" data-follow-set="user:MTNhOTkxOGJmYjMyOWU0Yw== institution:NWQ1NzUyN2I3ZmY0OTU5NQ==" title="Follow Michael Cahalane" class="btn followable">Follow</a><br /> <a href='https://aisel.aisnet.org/do/search/?q=bp_author_id%3A%222858713a-8f21-4fb0-aa8d-aaa14175ce3f%22%20OR%20%28author%3A%22Yuan%20Li%22%20AND%20-bp_author_id%3A%5B%2A%20TO%20%2A%5D%29&start=0&context=509156'><strong>Yuan Li</strong>, <em>Hebei University of Technology</em></a><a rel="nofollow" href="https://network.bepress.com/api/follow/subscribe?user=NmEyY2NlYjg4MmY2NDQ1Zg%3D%3D&institution=NWQ1NzUyN2I3ZmY0OTU5NQ%3D%3D&format=html" data-follow-set="user:NmEyY2NlYjg4MmY2NDQ1Zg== institution:NWQ1NzUyN2I3ZmY0OTU5NQ==" title="Follow Yuan Li" class="btn followable">Follow</a><br /> </p></div> <div class='clear'></div> <div id='abstract' class='element'> <h2 class='field-heading'>Abstract</h2> <p>Exploring the intricate online gaming landscape, we employ the means-end chain (MEC) theory to investigate male players’ positive user experience (UX) to understand how specific game attributes fulfill male players' psychological needs and lead to positive experiences. We conducted in-depth interviews with 15 male participants with experience in multiplayer online games. We designed these interviews to explore the participants’ gaming experiences. In particular, the interviews focused on the game attributes they valued, the psychological needs they sought to fulfill, and the positive experiences they derived from gaming. We analyzed the interview data using a laddering technique, a qualitative research method that identifies the linkages between product attributes, benefits, and values. Our findings reveal that male players in our study primarily sought to fulfill six psychological needs through online gaming: autonomy, competence, personal growth, player engagement, pride, and relatedness. We found a link between specific game attributes and their realization, which leads to positive user experiences characterized by enjoyment, satisfaction, and fulfillment. This study contributes to the literature by explaining male players’ positive user experience in a nuanced manner. It offers valuable insights for game designers and companies to create more customized engaging and satisfying gaming experiences.</p> </div> <div class='clear'></div> <div id='doi' class='element'> <h2 class='field-heading'>DOI</h2> <p>10.17705/1thci.00207</p> </div> <div class='clear'></div> <div id='recommended_citation' class='element'> <h2 class='field-heading'>Recommended Citation</h2>  <p> Guo, Z., Peng, J., Cahalane, M., & Li, Y. (2024). Promoting Male Online Gamers’ Positive User Experience: A Hierarchical Approach. <em>AIS Transactions on Human-Computer Interaction, 16</em>(3), 272-308. <a href="https://doi.org/10.17705/1thci.00207" >https://doi.org/10.17705/1thci.00207</a> <br> DOI: 10.17705/1thci.00207 </p> </div> <div class='clear'></div> </div> </div> <div id='beta_7-3'>     <div class="aside download-button"> <a id="pdf" class="btn" href="https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1212&context=thci" title="PDF (1.0 MB) opens in new window" target="_blank" > <i class="icon-download-alt" aria-hidden="true"></i> Download </a> </div>         <div id="article-stats" class="aside hidden"> <p class="article-downloads-wrapper hidden"><span id="article-downloads"></span> DOWNLOADS</p> <p class="article-stats-date hidden">Since September 30, 2024</p> <p class="article-plum-metrics"> <a href="https://plu.mx/plum/a/?repo_url=https://aisel.aisnet.org/thci/vol16/iss3/1" class="plumx-plum-print-popup 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"Promoting Male Online Gamers’ Positive User Experience" by Zixiu Guo, Ji-Rong Jeff Peng et al.