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class="t-2xl">Romancing Yesenia</h1><div class="t-label-lg pt-2">How a Mexican Melodrama Shaped Global Popular Culture</div><hr class="pt-4 mt-4 border-t"/><div><span>by </span><span><a class="a-link font-bold" href="/books/browse?q=Masha+Salazkina#paginated-list">Masha Salazkina </a><span> (Author)</span></span></div></header><div class="BookOpenAccessBanner_openAccess__QGA9o a-bg-teal-tint"><div class="BookOpenAccessBanner_buttonLinks___GnvR"><a class="m-button m-button--teal-primary m-button--md" href="/read/books/romancing-yesenia"><span>Read Book</span><svg width="16" height="16" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="presentation" stroke="currentColor" stroke-width="0.25"><path fill-rule="evenodd" d="M8 6.5a1.5 1.5 0 1 0 0 3 1.5 1.5 0 0 0 0-3M5.5 8a2.5 2.5 0 1 1 5 0 2.5 2.5 0 0 1-5 0" clip-rule="evenodd"></path><path fill-rule="evenodd" d="M1 8s2.5 4.5 7 4.5S15 8 15 8s-2.5-4.5-7-4.5S1 8 1 8m1.188 0 .084-.118c.277-.384.69-.896 1.228-1.406C4.586 5.448 6.102 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a-bg-light"><div class="Container_inner__h1tQo BookVariant_contentSection__FqCP6"><article id="about-book" class="Container_container__serlb Container_container--width-base__4oLTz Container_container--padding-block-lg__l597x a-bg-light"><div class="Container_inner__h1tQo"><h2 class="t-xl">About the Book</h2><div class="t-rte pt-4"><b>A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit </b><a href="https://doi.org/10.1525/luminos.196"><b>www.luminosoa.org</b></a><b> to learn more.</b><br /><br /> This book follows the production, transnational circulation, and reception of the highest grossing film in the history of Soviet exhibition, the 1971 Mexican romance <i>Yesenia</i>. The film adaptation of a telenovela based on a wildly popular graphic novel set during the Second Franco-Mexican War became a surprise hit in the USSR, selling more than ninety million tickets in the first year of its Soviet release alone. Drawing on years of archival research, renowned film scholar Masha Salazkina takes <i>Yesenia’</i>s unprecedented popularity as an entry point into a wide-ranging exploration of the cultures of Mexico and the Soviet Union in the 1970s and of the ways in which popular culture circulated globally. Paying particular attention to the shifting landscape of sexual politics, <i>Romancing "Yesenia" </i>argues for the enduring importance and ideological ambiguities of melodramatic forms in global popular media. </div></div></article><article id="about-author" class="Container_container__serlb Container_container--width-base__4oLTz Container_container--padding-block-lg__l597x a-bg-light"><div class="Container_inner__h1tQo"><h2 class="t-xl">About the Author</h2><div class="t-rte pt-4"><b>Masha Salazkina</b> is Professor of Film Studies at Concordia University, Montreal. She is author of <i>World Socialist Cinema: Alliances, Affinities, and Solidarities in the Global Cold War</i> and <i>In Excess: Sergei Eisenstein's Mexico</i>. She is also coeditor of <i>Global Perspectives on Amateur Film Histories and Cultures</i> and <i>Sound, Speech, Music in Soviet and Post-Soviet Cinema</i>.</div></div></article></div></section><section class="Container_container__serlb Container_container--width-wide__mn_cK a-bg-neutral-10 BookVariant_reviewsWrapper__R9dqI"><div class="Container_inner__h1tQo"><article id="reviews" class="Container_container__serlb Container_container--width-wide__mn_cK a-bg-light BookReviewsSection_reviews__bbEh8"><div class="Container_inner__h1tQo a-bg-neutral-10"><h2 class="t-xl">Reviews</h2><div class="pt-4 space-y-5"><div class="t-rte">"In 1975 the Mexican melodrama <i>Yesenia</i> took the Soviet Union by storm to become the highest grossing film in the history of film exhibition there—to the anger of Russian elites. We rush to read Masha Salazkina’s account to find out how we missed this important chapter in world film distribution history. The answer is that there is no such chapter because no other scholar in the field could pull off this international tour de force—an exhaustive cross-cultural analysis of a single melodrama, a continent-crossing that connects the telenovela tradition with Mexican Golden Age cinema as well as Soviet era melodrama. Salazkina tells us that we should have known that the contemporary 'global-popular' is not new, setting the bar high for another generation of multilingual world culture critics."—Jane M. Gaines, author of <i>Pink-Slipped: What Happened to Women in the Silent Film Industry?</i><br /><br /> "What does film history look like when we bypass the Global North? This is the historiographic provocation at the heart of <i>Romancing 'Yesenia</i><i>,' </i>a book that will serve as a model for transnational film histories to come. Salazkina moves with ease between Latin American studies and Russian and post-Soviet studies to reconstruct the unlikely global media circuit between Latin America and the Soviet Union. Offering an account of how the transculturation of the Latin American melodrama through the lens of Soviet vernacular culture produced a transnational affective space, Salazkina also challenges both the national allegorical readings of non-Western texts as well as the European literary and Hollywood film canon of melodrama studies."—Nilo Couret, author of <i>Mock Classicism: Latin American Film Comedy, 1930–1960</i></div></div></div></article></div></section><section class="Container_container__serlb Container_container--width-wide__mn_cK a-bg-light"><div class="Container_inner__h1tQo BookVariant_contentSection__FqCP6"></div></section></main><footer class="Container_container__serlb Container_container--width-base__4oLTz a-bg-neutral-10"><div class="Container_inner__h1tQo Footer_footer__iAl1H"><div><a class="inline-block" href="/"><svg width="197" height="54" viewBox="0 0 197 54" xmlns="http://www.w3.org/2000/svg" role="presentation" class="UCPressLogoLink_logo__YvEWw"><g 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Visit \u003c/b\u003e\u003ca href=\"https://doi.org/10.1525/luminos.196\"\u003e\u003cb\u003ewww.luminosoa.org\u003c/b\u003e\u003c/a\u003e\u003cb\u003e to learn more.\u003c/b\u003e\u003cbr /\u003e\u003cbr /\u003e This book follows the production, transnational circulation, and reception of the highest grossing film in the history of Soviet exhibition, the 1971 Mexican romance \u003ci\u003eYesenia\u003c/i\u003e. The film adaptation of a telenovela based on a wildly popular graphic novel set during the Second Franco-Mexican War became a surprise hit in the USSR, selling more than ninety million tickets in the first year of its Soviet release alone. Drawing on years of archival research, renowned film scholar Masha Salazkina takes \u003ci\u003eYesenia’\u003c/i\u003es unprecedented popularity as an entry point into a wide-ranging exploration of the cultures of Mexico and the Soviet Union in the 1970s and of the ways in which popular culture circulated globally. Paying particular attention to the shifting landscape of sexual politics, \u003ci\u003eRomancing \"Yesenia\" \u003c/i\u003eargues for the enduring importance and ideological ambiguities of melodramatic forms in global popular media. 45:T6f3,\"In 1975 the Mexican melodrama \u003ci\u003eYesenia\u003c/i\u003e took the Soviet Union by storm to become the hig"])</script><script>self.__next_f.push([1,"hest grossing film in the history of film exhibition there—to the anger of Russian elites. We rush to read Masha Salazkina’s account to find out how we missed this important chapter in world film distribution history. The answer is that there is no such chapter because no other scholar in the field could pull off this international tour de force—an exhaustive cross-cultural analysis of a single melodrama, a continent-crossing that connects the telenovela tradition with Mexican Golden Age cinema as well as Soviet era melodrama. Salazkina tells us that we should have known that the contemporary 'global-popular' is not new, setting the bar high for another generation of multilingual world culture critics.\"—Jane M. Gaines, author of \u003ci\u003ePink-Slipped: What Happened to Women in the Silent Film Industry?\u003c/i\u003e\u003cbr /\u003e\u003cbr /\u003e \"What does film history look like when we bypass the Global North? This is the historiographic provocation at the heart of \u003ci\u003eRomancing 'Yesenia\u003c/i\u003e\u003ci\u003e,' \u003c/i\u003ea book that will serve as a model for transnational film histories to come. Salazkina moves with ease between Latin American studies and Russian and post-Soviet studies to reconstruct the unlikely global media circuit between Latin America and the Soviet Union. Offering an account of how the transculturation of the Latin American melodrama through the lens of Soviet vernacular culture produced a transnational affective space, Salazkina also challenges both the national allegorical readings of non-Western texts as well as the European literary and Hollywood film canon of melodrama studies.\"—Nilo Couret, author of \u003ci\u003eMock Classicism: Latin American Film Comedy, 1930–1960\u003c/i\u003e4c:T4a2,\u003cb\u003eA free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit \u003c/b\u003e\u003ca href=\"https://doi.org/10.1525/luminos.196\"\u003e\u003cb\u003ewww.luminosoa.org\u003c/b\u003e\u003c/a\u003e\u003cb\u003e to learn more.\u003c/b\u003e\u003cbr /\u003e\u003cbr /\u003e This book follows the production, transnational circulation, and reception of the highest grossing film i"])</script><script>self.__next_f.push([1,"n the history of Soviet exhibition, the 1971 Mexican romance \u003ci\u003eYesenia\u003c/i\u003e. The film adaptation of a telenovela based on a wildly popular graphic novel set during the Second Franco-Mexican War became a surprise hit in the USSR, selling more than ninety million tickets in the first year of its Soviet release alone. Drawing on years of archival research, renowned film scholar Masha Salazkina takes \u003ci\u003eYesenia’\u003c/i\u003es unprecedented popularity as an entry point into a wide-ranging exploration of the cultures of Mexico and the Soviet Union in the 1970s and of the ways in which popular culture circulated globally. Paying particular attention to the shifting landscape of sexual politics, \u003ci\u003eRomancing \"Yesenia\" \u003c/i\u003eargues for the enduring importance and ideological ambiguities of melodramatic forms in global popular media. 4d:T6f3,\"In 1975 the Mexican melodrama \u003ci\u003eYesenia\u003c/i\u003e took the Soviet Union by storm to become the highest grossing film in the history of film exhibition there—to the anger of Russian elites. We rush to read Masha Salazkina’s account to find out how we missed this important chapter in world film distribution history. The answer is that there is no such chapter because no other scholar in the field could pull off this international tour de force—an exhaustive cross-cultural analysis of a single melodrama, a continent-crossing that connects the telenovela tradition with Mexican Golden Age cinema as well as Soviet era melodrama. Salazkina tells us that we should have known that the contemporary 'global-popular' is not new, setting the bar high for another generation of multilingual world culture critics.\"—Jane M. Gaines, author of \u003ci\u003ePink-Slipped: What Happened to Women in the Silent Film Industry?\u003c/i\u003e\u003cbr /\u003e\u003cbr /\u003e \"What does film history look like when we bypass the Global North? This is the historiographic provocation at the heart of \u003ci\u003eRomancing 'Yesenia\u003c/i\u003e\u003ci\u003e,' \u003c/i\u003ea book that will serve as a model for transnational film histories to come. Salazkina moves with ease between Latin Ame"])</script><script>self.__next_f.push([1,"rican studies and Russian and post-Soviet studies to reconstruct the unlikely global media circuit between Latin America and the Soviet Union. 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